Topic: Elon Musk wants to buy Twitter

Last week, Elon Musk, CEO of Tesla, announced that he wants to buy out the social media network Twitter. Previously, he had already bought shares in the amount of 9.2 percent. What exactly his offer now looks like and what short-term impact it had in the following.

Briefly summarized:

• Elon Musk wants to buy Twitter
• Already owns 9.2% of the shares in Twitter

But first, a look at Twitter and Elon Musk.

[Update] – Elon Musk buys Twitter!

No sooner had the social news been written than it was fluttering through the news tickers of this world:

Elon Musk buys Twitter!

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

• Elon Musk buys Twitter

Elon Musk? The entrepreneur

Elon Musk is an American entrepreneur with African roots, who is the owner and founder of the electric car manufacturer Tesla and the space company SpaceX. He is also the co-founder of the global payment service PayPal. With a total fortune of about 200 billion US dollars, he is one of the richest people in the world.

Elon Musk quickly explained:

• US entrepreneur
• Companies a.o.: Tesla & SpaceX
• Co-founder of PayPal (bought by Ebay)

Twitter? The social network

Twitter is one of the most popular networks, along with Facebook, Google+ and YouTube. Twitter is a microblog, which has the task of sending small messages in the form of text messages, usually with a limited amount of text. Twitter was founded in San Francisco in 2006. Twitter Inc. is a public company and employs about 2000 people. With 353 million users worldwide, including 12 million users in Germany, Twitter is definitely one of the most widespread social networks in the world.

Twitter summarized:

• Founded: 2006
• Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
• Employs 2000 employees
• 353 million users worldwide

Elon Musk buys Twitter: supply & impact

As reported above, Musk announced last week that he would buy out Twitter. He offered the company $54 per share, for a total of $41 billion. The social media platform reacted to this with the so-called “poison pill” strategy. This strategy is designed to make a company unattractive to potential buyers. They plan to sell shares more cheaply to shareholders who already own more than 15 percent of the total shares.

However, according to the board, it is not out of the question for Twitter to accept an acquisition proposal or work with other companies.

Share price at the time of the news

Here’s what Twitter’s stock price looked like at the time of the news:

Current Twitter rate: 36 months

Here again the long-term view of the last 36 months, with current status.

Online Marketing News: B2B & B2C

Social ads, SEO, SEA, content marketing and more. The headlines of the week:

Online Marketing EN: Elon Musk wants to buy Twitter

This week’s Online Marketing DE features “Collaborative design project: Instagram works on boards” and “OMR22: When Quentin Tarantino meets 60,000 marketing heads”. More news from this week:

• After Elon Musk: More companies express interest in buying Twitter
• OMR22: When Quentin Tarantino meets 60,000 Marketing Heads
• Collaborative design project: Instagram works on boards

Marconomy: The future of HR communication

Marconomy’s blog reports on ” A look at the future of HR communications ” and ” How the 4 Google search intentions affect your B2B digital marketing “. More news from the blog:

• 2 days. 17 B2B speakers. 100% networking guaranteed.
• A look into the future of HR communication
• How the 4 Google Search Intentions Influence Your B2B Digital Marketing

More Fire: Influencers & Pharmacists

This week on More Fire, articles include “The Future of Search – What Comes After Google?” and “8 Tips and Examples for Better Call-to-Actions.” More from the blog:

• Influencers & pharmacists: new marketing and sales channels at orthomol
• 8 tips and examples for better call-to-actions
• The Future of Search – What Comes After Google?

PR Blogger: Decision Maker Types

There is also interesting news from PR Blogger this week, such as “Successful networking on LinkedIn” and “Types of decision-makers you should know if you want to push through influencer initiatives”. More news from this week:

• Successful networking on LinkedIn
• The PR Blogger in 2022
• Decision-maker types you should know if you want to push influencer initiatives through

Blogger ABC: Blogs vs. magazines

In contrast, Blogger ABC reports this week on “Gamification: engaging and retaining readers through play” and “Corporate blog vs. magazine: what are the differences?”. More headlines of the week:

• Corporate blog vs. magazine: What are the differences?
• 10 WordPress Plugin Tips for 2020
• Gamification: Engaging and retaining readers in a playful way

Conversion Power: Framework & Results

At Konversionskraft, they delve into “22 female conversion experts whose knowledge will help your business in 2022” and “Omnichannel strategy: a simple framework for better results.” More news from the blog:

• Omnichannel strategy: a simple framework for better results
• 22 conversion experts whose knowledge will help your business in 2022
• The maximum of tracking with TTDSG & DSGVO: We have tested it!

B2B Online Marketing: Conversions for B2B Marketing

New from B2B Online Marketing this week includes “When do I use which format in B2B email marketing?” and “Step by Step: In 9 phases to a successful website relaunch”. More online marketing news:

• When do I use which format in B2B email marketing?
• The journey is the destination: micro and macro conversions for B2Bs
• Step by step: 9 phases to a successful website relaunch

121 Watt: How important are headlines?

This week 121 Watt has topics like “How Attribution Works in Google Analytics 4 (GA4)” and “H1, H2 & Co! – How important are headings for SEO?”. New topics of the week:

• Visibility in SEO between Sistrix, Google Search Console & Ryte
• H1, H2 & Co! – How important are headlines for SEO?
• How Attribution Works in Google Analytics 4 (GA4)

Future Biz: TikTok overtakes Instagram

This week on Future Biz among others “Why hashtags, locations & tags won’t save your Instagram content” but also “TikTok interaction rate on average 7x as high as on Instagram”. New articles, headlines and trends:

• TikTok interaction rate on average 7x as high as on Instagram
• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back

Ryte: simply compress images

This week Ryte has interesting topics like “Performing Website Audits: A step-by-step guide” and “Compress images – reduce load time: How to do it!” on the blog. Check out the posts and more tips here:

• Conduct website audits: A Step-by-Step Guide
• AMP Guide – Set up and check Accelerated Mobile Pages
• Compress images – reduce loading time: This is how it works!

Online Marketing Rockstars: Mercedes in the digital future

New headlines this week also include Online Marketing Rockstars like “Matthew Ball is THE Metaverse expert – and he’s coming to OMR22” and “Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments.” Other headlines:

• Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments
• Matthew Ball is THE metaverse expert – and he comes to OMR22
• This is how Mercedes CEO Ola Källenius wants to lead the automaker into the digital future