Hotel marketing: Agency, Setup, Ads!

Social media for hotels and the hotel industry, what does that mean? Strategy, social networks, creatives! As a social media agency, we support our customers through consulting and also as a full-service agency.

Tip – For many hotel customers, community building is not the primary focus at all, but rather advertisements in social networks in particular.

But, how does it all begin? Analysis and workshop

Community Building and / or Ads`- In the short space of this article, we can’t even show you all the options available to you as a hotel. Just one example, with social media ad (promotional ads) you can even target people who will be taking a trip soon! Why are ads social media marketing, or paid outreach, so accurate? All users leave behind data that is collected by the major social networks.

With the right know-how, you can use them to your own advantage (from newsletter sign-up [opt-in] to hotel booking [lead]).

Brand analysis and workshop

Analysis (in the workshop) – Who are you? A look at industry, product(s), target group(s) is the first step on the way to social media strategy for your hotel. Business travellers for short term bookings in metropolises, longer stays for package tours by couples or families. The better we as a social media marketing agency know your hotel brand, your product portfolio and also the individual locations, the more effective the results will be.

Community, new customers, regular customers – your goal!

Tip. Recommendations are worth a lot, social networks are perfect for this (see influencer marketing).

5-star to trade fair hotel: know / use wishes

For hotels and tourism in general, the better the wishes of the target group are identified in advance, the more precisely they can be addressed, e.g. with good accommodation offers! From 5-star luxury hotels to short-term stays, e.g. for spontaneous trade fair visits in cities such as Cologne or Munich.

Aparthotel, budget hotel, boutique hotel, business hotel … to the luxury hotel and castle hotel, so the first step to the social media strategy is always to look at the (brand, offers, locations).

Identify wishes: Target group meets offer

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. From a business trip for a few days, to a 3-4 day short holiday in a big city, to a package holiday on the beach for 2, 3 weeks – the difference is enormous. Depending on destination, period, season.

• Social Media Marketing: Travel

You can learn more about this extremely precise targeting in a moment in the section on advertising and adverts.

Strategy: target group, channel, content and KPIs

Strategy – Based on the product(s) and target group(s), the first step is to fill the new or existing social media channels with regular content (in line with the strategy).

Content that brings your community the greatest possible added value. Content first! Only then do isolated offers follow – in organic structure

This means no simple advertising and 1:1 adoption of the existing concept, e.g. your PR agency, but completely new communication strategies. After all, the term “social” is already in the name. Here in Facebook, Instagram, TikTok & Co., you need to communicate differently than on classic advertising posters or in search engine optimization.

Social media experts: do it!

Our social media experts pay attention to these and other details when analyzing your brand. The social media strategy itself is then the common thread, for us as an agency, for your employees, but also for third parties, e.g. your PR agency or advertising agency. Here, all marketing measures are coordinated, from organic content posting to the playout of new advertising campaigns.

Strategy = Red thread (for all)

Channel, target group and competitor analysis – With us you get all the important tools at hand, for professional social media management, with growing community. Only with good planning can content be published regularly and accurately. The more contact points (views, likes, comments, any kind of reactions) the better!

Food always goes! No matter if hostel or 4/5-star luxury.

Depending on the strategic brand orientation of your hotel chain, the weighting and the activities in the individual social networks differ.

The way goes thereby purposefully, in the direction of the individual user:

Brand > Offer > Target group > Channel > Content > Specific content for individual users (Ads)

Already on the way! Reaching people worldwide with global social media marketing.

Advertising (paid coverage)

Campaign switching – Paid outreach for content, dark posts and evaluation. But the most important thing when it comes to the hotel industry is not so much the community, if we are honest, but advertising!

Advertising can be extremely accurate on social networks, whether it is Facebook, Instagram, YouTube or even TikTok. This, through the various parameters that are available to a good social media agency with experience.

Advertising according to interests, location & Co. – Simple parameters would be e.g. the age, the place of residence. It becomes more complex, for example, with the place of residence or a future planned living space. The more data, the better! Because this allows you to address users extremely precisely. For example, families, through a family-friendly image of the holiday destination, with baby and child, the city (sightseeing). At the same time, the single traveler, rather gets the cool city trip displayed, the trendy district.

The possibilities are almost endless!

Precisely targeted, for your target group!

No matter what type of hotel you have in your portfolio:

• Aparthotel
• Budget hotel
• Boutiquehotel
• Business hotel
• Bed and breakfast
• Design hotel
• Grandhotel
• Hotel Garni
• Golf hotel
• Hostel
• Luxury hotel
• Motel
• Pflegehotel
• Castle Hotel
• …

Optimize KPIs – content, community and campaign analysis with subsequent monitoring and reporting. We don’t just place ads on social networks, of course we also take care of the reporting and monitoring afterwards. This allows us to draw direct conclusions and further optimize the individual campaigns.

Tip! Find collaboration

Not only customers, but also potential employees(recruiting) can be excellently advertised via social media. At the same time, your hotel benefits from the positive effect: “We’re hiring!” – passive advertising.

Thousands of options… One agency: One

Contact and contact person

Everything starts in the workshop – Regular appointments with our social media experts for strategy optimization. We look forward to your project request!

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Social Media Marketing Tourism & Travel

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. Travel itself is as diverse as places and destinations. Individual travel in a motorhome, short breaks in the city, with a hotel on a package holiday or on an extended cruise, with the whole family, is enormous. Depending on the destination, time period, season. Learn more about social media marketing strategies, at a glance, here.

• Social Media Marketing Travel

Social media marketing: what does it mean?

We would like to give you a small insight into the work of an agency.

Travel is as individual as marketing strategies

All the more important is the strategy, which only works with good analysis and understanding of your brand, your offers and your target group.

Just a glimpse – In the brevity of this article, we can’t give you an exact breakdown of each action, on each social network, between Facebook, Instagram, Tiktok and YouTube. But. This article will give you a good overview of how working with a reputable social media agency works.

Do you have any questions? Here you will find your contact person:

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Strategy, social networks, creatives for travel

Strategy, Social Networks, Creatives – As a social media agency, we start with onboarding, then move on to finding the right concepts, summarized in a social media strategy. Who? What? Why? Where? Then it’s on to activities, community, advertising and optimization. After conception and strategy planning, it’s then into the active, daily work in the social networks and with your own community. Whether community building or maintenance, regular communication and interaction is the key.

Understand and inspire desires.

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

Who are you? Industry, products, target group

First and foremost, your social media agency needs to understand the subject matter, then it’s off to the joint kick-off workshop.

Step 1: Industry, competition and holidaymaker wishes

Industry – the very last step always starts in dealing with your specific industry. As mentioned at the beginning, between package tours and individual travel are often worlds apart. Sun and sea, mountains and snow, family holidays and singles trips, graduation trips and five-star hotels. This brings you closer to the target groups, but also to your product portfolio.

Step 2: Your portfolio of production / destinations

Product(s) – Moving on to your specific offerings, overall and perhaps just the part to be actively promoted through social media marketing. Also, the precise understanding of the products makes the final conception and strategy in marketing stronger and more efficient.

Step 3: Concrete target group for booking requests

Target group(s) – knowledge of the industry, the specific area, the product portfolio, the product to be evaluated, all of this ultimately has an objective. How do we reach the right target audience most efficiently? Because, target groups are as diverse as the travel industry itself. Simply put, from paradise seaside with green palm trees, white beach and sun to winter holidays in Scandinavian countries, between mountains, fjords and lakes, even space tourism plays a media and increasingly economic role today.

In this way, the industry, products and target group ultimately combine to form the knowledge base for the conception of the strategy.

As you can see, we have to keep this article very general! But this way you can follow the path of collaboration, from the first workshop to community management.

Planning (Strategies, Creatives, Timing)

Strategy – Based on the product(s) and target group(s), a final marketing strategy is created. All the insights gained and the knowledge about your brand, products and target group are incorporated.

Social Media Roadmap: Understanding the Concept

Such a social media marketing strategy includes many aspects, from channel planning, the different networks, communication goals, to cratives for social media apps (advertising). Our clients receive a simple social media roadmap, from which you can read the most important key factors and KPIs.

Channel and target group analysis: Who wants to go where?

Channel and target group analysis – With subsequent consultation and goal setting, you will learn about the individual aspects in the roadmap and strategy paper, dotted. Through the individual channels, as well as TikTok, Instagram, Pinterest, Facebook or on YouTube, to the individual destination groups that should be adressed, from the adventurer who is traveling with friends, to the family, with small child and baby. Accurate targeting is so important in social media marketing.

Targeting in Social Media Advertising: Targeted Addressing

How powerful the tool of direct addressing is, you will see even later in the field of social media advertising, through targeting (exact address based on interests, place of residence ,…).

Social media concept, production and editorial plan from a single source – From posting a picture of a gallery, to your own travel podcast with stories from holidaymakers, a lot is possible in the area of production! The more creative and better differentiated from the competition, the better. As a social media agency, we plan the creative content, but we also produce it. Photo, video, there are no limits to creativity. With a simultaneous focus on efficiency, through precise posting periods and editorial plans, for the orientation of all employees, but also other, external agencies (e.g. advertising agency, PR agency, SEO agency ,…) – You want to know more about the individual social networks? Read more about the four most popular ones here:

• Instagram agency
• TikTok Agency
• Facebook agency
• Youtube agency

Tip. Find employees through recruiting and social ads.

Activities and Community (organic)

Community – Community management ensures organic reach and creates brand fans. Generating real interest in the messages is the big task and objective. You only have a fraction of a second for interest. Because, the next picture, the next video, the next message from a good friend, is just a swipe or a click away. Accordingly, there is a lot of competition when it comes to the attention span of users.

Destinations and itineraries: Content Mix

So the content must be well and accurately prepared for your community. It’s not about quantity here, but quality. This also creates one of the biggest goals of many, virality. Viral means content that spreads among people through the content itself alone.

Community: Brand fans, criticism and recommendation

Furthermore, it is especially about community care, which means interaction, communication, but also the reception of feedback. For some companies even crisis communication becomes important and you surely know the term shitstorm. From pleasant conversation and communication in news to such crisis marketing, everything is part of it. Accordingly, with a good social media agency, you are prepared for all eventualities.

Organic growth: also in e-commerce (SEO)

Organically, but also through search engine optimization (SEO), for example for e-commerce, great success can be achieved in combination with social media marketing activities. Because, especially when it comes to reviewing offers, people very much like to use the knowledge of the community never, within Google. Are there testimonials? Are there reviews? It has always also often search engine optimization, in combination with the activities in the social networks, a central role for tourism.

Here you can also achieve good success, for example, when it comes to the so-called “long tail”. Simply explained: You will not be able to conquer the keyword “holiday” when it comes to the first place in the search engine. With a keyword chain (long tail) it is already a little easier, e.g.

• “Holiday Marbella best accommodation”
• Or also “Top 5! The most popular beach clubs in Ibiza”

Advertising (paid coverage)

Campaign switching – Paid reach for content, dark posts and evaluation. So far, we were still in the realm of organic reach, through quality content. But to really, to also safely, build reach, there is one tool above all: advertising on social networks.

Key figures and measurement figures for bookings

On the one hand, it is possible to predict reach, e.g. when a million people need to be reached, but on the other hand, advertising in social networks has another interesting aspect: the targeted reaching of people. Through the many data that the individual users have deposited in the social networks, they know a lot about your users. Place of residence, age, interests, to name just a few of the more than 2,000 parameters that now flow into such a data collection, per person.

Social Media Ads for Travel

This is exactly what makes advertising in social networks so interesting for companies from the tourism industry, but also for e-commerce and Google Ads / Native Ads, you can fall back on these extremely precise addressing options(targeting). Another great advantage if you also sell your travels online in your own shop: You can measure the succession directly and immediately based on the sales.

That already gives you a little insight into what’s possible with social media ads!

Optimize KPIs: Content, Community and Campaign Analysis

Optimize KPIs – content, community and campaign analysis with subsequent monitoring and reporting. Activities in the individual social networks, communication with the community, social media doctors and individual campaigns, all this is not only created, but of course also optimized. The more data and information available, e.g. the first sales, the more efficient the work becomes. Regular appointments with our social media experts for strategy optimization are therefore also part of our work and service.

Workshop, Strategy, Workflow – Our Agency

It all starts in the workshop – you want to make your social media marketing even more performance oriented? Real brand fans, sales, creative campaigns, it’s all possible and it all starts in the very first workshop.

Tip. Social media for hotels

Social Media Agency for Hotels – Competition is fierce in the hotel industry, whether it’s a resort, big city or trade show venue. But don’t worry, with the right social media agency and strategy, you can only win! No matter whether tourism in Berlin, Munich, Cologne or Hamburg. From community management to referral marketing to ads, Social Media One is your partner for Facebook, Instagram, YouTube, TikTok and the other big social apps. But how does it all get started? Boutique hotel, hostel, grand hotel or even special providers like golf or business hotel, before community building, before ads: First of all, it is always about the right advice and strategy for your hotel or hotel brand!

• Social media for hotels

Social Media for Cruise and Ship Travel

Social Media Agency for Cruises – No other industry has generated such large increases in recent years as cruise tourism. Discovering distant countries, many destinations in a short time, wellness and relaxation on board at the same time. More and more book a cruise for their vacation instead of typical hotels in cities. Accordingly, the competition is getting bigger. Especially 2-ways are extremely effective, search engine optimization and social media marketing. No matter if own channel building with community, ads on Facebook, Instagram, YouTube, TikTok or even referral marketing through influencers. The possibilities are extremely diverse, so we would like to give you a small overview of how the current distribution of users in the social networks is and through which ways you can reach your target audience most effectively.

• Social Media for Cruise

Contact and contact person

We are looking forward to your project inquiry and first information.

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