Book a cruise: But with you! Marketing

Cheap to the Mediterranean, last minute to Norway or to the coasts of the Caribbean. No industry brings people to your dream destinations as quickly as the cruise. Instead of 2 weeks of vacation in the same place, there are almost daily new destinations on offer.

Where is the best place to book cruises? How much does a 14 day cruise cost? Which cruises are the best? What cruise ships are sailing in the Mediterranean? These are all questions you can answer! How to attract new customers. How and where, we explain to you here briefly and clearly:

Goal 1: Your own cruise community

When it comes to social media marketing, it’s all about two big, premiere goals. Goal 1: Your own community, for organic reach, brand awareness and again, targeting existing customers, but also people interested in “the topic”. The larger your own community, the greater the reach you can generate without additional advertising. Completely without, it does not go however! Why? Reach is the business model of social networks, so they don’t exist for free. Reach has its price.

Goal 2: Effective campaign management (advertisements)

Therefore, goal 2 is: Effective campaign management (ads). Due to the large data sets of social networks, you can target people extremely precisely, e.g. based on their individual interests.

So whoever is interested in long-distance travel destinations could potentially be one of your contacts! Of course, it goes even more precise, e.g. by age, place of residence, marital status, the possibilities are many! Therefore, it is worth having a good and experienced social media agency, with experience in tourism, at your side.

No matter where it goes: We reach your target group!

• Eastern Mediterranean
• Baltic Sea Cruise
• Western European coast
• Travel to the Canary Islands
• Discover North America
• Emirates and Orient
• Cruise routes through the Caribbean
• World Travel

Travel in the Mediterranean:

Traveling North:

Current offers, big names like “Aida” and “Mein Schiff” or even “Tui Cruises”, as an agent and travel agency it is worthwhile to look at the advantages of online markeitng and social media marketing in particular.

Depending on the current state and target state of your social media channels and activities, the analysis begins. In 99% of cases, we do this in a joint workshop. That is the most effective! After the social media consultation, we derive the social media strategy and finally go into the activities in the individual social networks.

You want a first overview?

Here is a small overview for you, which social networks are currently interesting for which target groups in tourism!

Marketing Mix: Social Networks and Weighting

Which target group do you primarily want to address? Today, social media is no longer a medium only for young people, but for a broad mass of people. Nevertheless, the user groups differ:

Every generation has its own social network.

The youngest users can be found on TikTok, older ones on Facebook, the middle target groups around 25 to 35 rather on Instagram. The better selected, the more efficiently your media budget is used. This lowers costs and prices, through higher revenues per euro, dollar or 1,000 contacts, depending on which primary metrics are set in your strategy, together to measure success.

Lifestyle-oriented target groups: 16 – 35 years of age

Instagram and TikTok are currently particularly suitable for target groups under the age of 35. However, the communication also differs significantly in these two social networks. Depending on this, the content marketing strategy for shipping must be planned.

Instagram marketing: new customers for cruises

Instagram Marketing – Target groups between the ages of 16 and 35 are flocking to the Instagram app in particular. It’s about lifestyle, it’s about fashion, it’s about the good life! Just like fitness, nutrition and recipes or even cute pets. Accordingly, all content (images, text [stories and posts] and videos) are also designed and produced to provide the greatest fit for the target audience. Did you know. Through Instagram Shopping, you can also offer hotel rooms directly on Instagram, with booking.

Community, Shopping, Ads, read more about here:

• Instagram agency
• Focus: Target group 16-34 years

TikTok Marketing: First Branding (and Parents)

TikTok Marketing – TikTok is the youngest, big social network, if you will. Here, you’ll find target audiences under the age of 24 in particular. Content marketing on TikTok is much more sophisticated, because it’s no longer enough to “just” post links, e.g. like on Facebook or single photos, like on Instagram. Just look at the most popular TikTok videos.

In this way, you can also indirectly reach parents. From family holidays with the almost adult child, graduation trips, but also the first holiday with the partner, at 18, 19 or 20 years.

Read more about TikTok Marketing here:

• TikTok Agency
• Focus: Target group 13-24 years

Broad target groups, high length of stay: 30+ years

However, Facebook (and Youtube) is where it gets interesting for you as a provider or agent of ship cruises.

Facebook Marketing: Many fish in the pond

Facebook Marketing – If you want your hotel rooms to reach a wide audience: Singles, but also couples to families and grandparents whose children are already out of the house, then the primary activity probably falls on Facebook. Perfect for family vacations, package tours, or even your next city break. Here you can reach countless people, through your own Facebook channel, but also through Facebook groups and other Facebook pages (keyword referral marketing).

Comparison – So on Facebook you are more likely to communicate with parents and grandparents. Young parents, with babies and toddlers, for example, would be more likely to find and engage you on Instagram.

• Facebook agency
• Focus: Target group 30-60 years

Reach wealthy target groups, for example for a whole world trip:

Tip. Find motivated employees

Not only customers, but also potential employees(recruiting) can be excellently advertised via social media. At the same time, your hotel benefits from the positive effect: “We’re hiring!” – passive advertising. PS: Of course also globally.

Thousands of options… One agency: One

Youtube Marketing: Show dreams (!) and recommendations

Youtube Marketing – Video marketing on YouTube requires a lot of planning and coordination, after all, it is no longer “just” about texts and photos, but about videos and often in a longer and professional format. Because, without good content it does not work, whether visually, e.g. through a documentary with drone flight sequences or through the content itself, which is then described e.g. in 8 minute long tutorials. A beauty tutorial for a make-up brand would be classic here. And for hotels? Influencers can be used here as well, even without an own Youtube channel.

Videographer, moderation, the content itself, the location, all this has to be planned. For this, YouTube has an extremely large effect, because users do not invest only a fraction of a second in a photo (average Instagram 0.3 seconds / post), but often watch videos for 5, 6, 7 minutes and even longer. That means the engagement time is very high!

Elaborate but effective:

• Youtube agency
• Focus: Target group 16-49 years

Backstage! For example, through insights from the board life of the crew:

Tip. A little “Social SEO

Pinterest Marketing – Good social media marketing builds your own community, but it can also have positive aspects for your search engine optimization. Whether Google, Yandex, Bing, especially through activities on Pinterest, you can also get rankings on the first page. E.g. through cleverly created image galeries, which at the same time carry backlinks to your online hotel bookings.

This is how you get your customers, without any intermediary portal at all!

• Pinterest Marketing
• Focus: Target group 24-39 years

Contact and contact person

Everything starts in the workshop – Regular appointments with our social media experts for strategy optimization. We look forward to your project request!

• Contact

Social Media Marketing Tourism & Travel

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. Travel itself is as diverse as places and destinations. Individual travel in a motorhome, short breaks in the city, with a hotel on a package holiday or on an extended cruise, with the whole family, is enormous. Depending on the destination, time period, season. Learn more about social media marketing strategies, at a glance, here.

• Social Media Marketing Travel

Social media marketing: what does it mean?

We would like to give you a small insight into the work of an agency.

Travel is as individual as marketing strategies

All the more important is the strategy, which only works with good analysis and understanding of your brand, your offers and your target group.

Just a glimpse – In the brevity of this article, we can’t give you an exact breakdown of each action, on each social network, between Facebook, Instagram, Tiktok and YouTube. But. This article will give you a good overview of how working with a reputable social media agency works.

Do you have any questions? Here you will find your contact person:

• Contact

Strategy, social networks, creatives for travel

Strategy, Social Networks, Creatives – As a social media agency, we start with onboarding, then move on to finding the right concepts, summarized in a social media strategy. Who? What? Why? Where? Then it’s on to activities, community, advertising and optimization. After conception and strategy planning, it’s then into the active, daily work in the social networks and with your own community. Whether community building or maintenance, regular communication and interaction is the key.

Understand and inspire desires.

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

Who are you? Industry, products, target group

First and foremost, your social media agency needs to understand the subject matter, then it’s off to the joint kick-off workshop.

Step 1: Industry, competition and holidaymaker wishes

Industry – the very last step always starts in dealing with your specific industry. As mentioned at the beginning, between package tours and individual travel are often worlds apart. Sun and sea, mountains and snow, family holidays and singles trips, graduation trips and five-star hotels. This brings you closer to the target groups, but also to your product portfolio.

Step 2: Your portfolio of production / destinations

Product(s) – Moving on to your specific offerings, overall and perhaps just the part to be actively promoted through social media marketing. Also, the precise understanding of the products makes the final conception and strategy in marketing stronger and more efficient.

Step 3: Concrete target group for booking requests

Target group(s) – knowledge of the industry, the specific area, the product portfolio, the product to be evaluated, all of this ultimately has an objective. How do we reach the right target audience most efficiently? Because, target groups are as diverse as the travel industry itself. Simply put, from paradise seaside with green palm trees, white beach and sun to winter holidays in Scandinavian countries, between mountains, fjords and lakes, even space tourism plays a media and increasingly economic role today.

In this way, the industry, products and target group ultimately combine to form the knowledge base for the conception of the strategy.

As you can see, we have to keep this article very general! But this way you can follow the path of collaboration, from the first workshop to community management.

Planning (Strategies, Creatives, Timing)

Strategy – Based on the product(s) and target group(s), a final marketing strategy is created. All the insights gained and the knowledge about your brand, products and target group are incorporated.

Social Media Roadmap: Understanding the Concept

Such a social media marketing strategy includes many aspects, from channel planning, the different networks, communication goals, to cratives for social media apps (advertising). Our clients receive a simple social media roadmap, from which you can read the most important key factors and KPIs.

Channel and target group analysis: Who wants to go where?

Channel and target group analysis – With subsequent consultation and goal setting, you will learn about the individual aspects in the roadmap and strategy paper, dotted. Through the individual channels, as well as TikTok, Instagram, Pinterest, Facebook or on YouTube, to the individual destination groups that should be adressed, from the adventurer who is traveling with friends, to the family, with small child and baby. Accurate targeting is so important in social media marketing.

Targeting in Social Media Advertising: Targeted Addressing

How powerful the tool of direct addressing is, you will see even later in the field of social media advertising, through targeting (exact address based on interests, place of residence ,…).

Social media concept, production and editorial plan from a single source – From posting a picture of a gallery, to your own travel podcast with stories from holidaymakers, a lot is possible in the area of production! The more creative and better differentiated from the competition, the better. As a social media agency, we plan the creative content, but we also produce it. Photo, video, there are no limits to creativity. With a simultaneous focus on efficiency, through precise posting periods and editorial plans, for the orientation of all employees, but also other, external agencies (e.g. advertising agency, PR agency, SEO agency ,…) – You want to know more about the individual social networks? Read more about the four most popular ones here:

• Instagram agency
• TikTok Agency
• Facebook agency
• Youtube agency

Tip. Find employees through recruiting and social ads.

Activities and Community (organic)

Community – Community management ensures organic reach and creates brand fans. Generating real interest in the messages is the big task and objective. You only have a fraction of a second for interest. Because, the next picture, the next video, the next message from a good friend, is just a swipe or a click away. Accordingly, there is a lot of competition when it comes to the attention span of users.

Destinations and itineraries: Content Mix

So the content must be well and accurately prepared for your community. It’s not about quantity here, but quality. This also creates one of the biggest goals of many, virality. Viral means content that spreads among people through the content itself alone.

Community: Brand fans, criticism and recommendation

Furthermore, it is especially about community care, which means interaction, communication, but also the reception of feedback. For some companies even crisis communication becomes important and you surely know the term shitstorm. From pleasant conversation and communication in news to such crisis marketing, everything is part of it. Accordingly, with a good social media agency, you are prepared for all eventualities.

Organic growth: also in e-commerce (SEO)

Organically, but also through search engine optimization (SEO), for example for e-commerce, great success can be achieved in combination with social media marketing activities. Because, especially when it comes to reviewing offers, people very much like to use the knowledge of the community never, within Google. Are there testimonials? Are there reviews? It has always also often search engine optimization, in combination with the activities in the social networks, a central role for tourism.

Here you can also achieve good success, for example, when it comes to the so-called “long tail”. Simply explained: You will not be able to conquer the keyword “holiday” when it comes to the first place in the search engine. With a keyword chain (long tail) it is already a little easier, e.g.

• “Holiday Marbella best accommodation”
• Or also “Top 5! The most popular beach clubs in Ibiza”

Advertising (paid coverage)

Campaign switching – Paid reach for content, dark posts and evaluation. So far, we were still in the realm of organic reach, through quality content. But to really, to also safely, build reach, there is one tool above all: advertising on social networks.

Key figures and measurement figures for bookings

On the one hand, it is possible to predict reach, e.g. when a million people need to be reached, but on the other hand, advertising in social networks has another interesting aspect: the targeted reaching of people. Through the many data that the individual users have deposited in the social networks, they know a lot about your users. Place of residence, age, interests, to name just a few of the more than 2,000 parameters that now flow into such a data collection, per person.

Social Media Ads for Travel

This is exactly what makes advertising in social networks so interesting for companies from the tourism industry, but also for e-commerce and Google Ads / Native Ads, you can fall back on these extremely precise addressing options(targeting). Another great advantage if you also sell your travels online in your own shop: You can measure the succession directly and immediately based on the sales.

That already gives you a little insight into what’s possible with social media ads!

Optimize KPIs: Content, Community and Campaign Analysis

Optimize KPIs – content, community and campaign analysis with subsequent monitoring and reporting. Activities in the individual social networks, communication with the community, social media doctors and individual campaigns, all this is not only created, but of course also optimized. The more data and information available, e.g. the first sales, the more efficient the work becomes. Regular appointments with our social media experts for strategy optimization are therefore also part of our work and service.

Workshop, Strategy, Workflow – Our Agency

It all starts in the workshop – you want to make your social media marketing even more performance oriented? Real brand fans, sales, creative campaigns, it’s all possible and it all starts in the very first workshop.

Tip. Social media for hotels

Social Media Agency for Hotels – Competition is fierce in the hotel industry, whether it’s a resort, big city or trade show venue. But don’t worry, with the right social media agency and strategy, you can only win! No matter whether tourism in Berlin, Munich, Cologne or Hamburg. From community management to referral marketing to ads, Social Media One is your partner for Facebook, Instagram, YouTube, TikTok and the other big social apps. But how does it all get started? Boutique hotel, hostel, grand hotel or even special providers like golf or business hotel, before community building, before ads: First of all, it is always about the right advice and strategy for your hotel or hotel brand!

• Social media for hotels

Social Media for Cruise and Ship Travel

Social Media Agency for Cruises – No other industry has generated such large increases in recent years as cruise tourism. Discovering distant countries, many destinations in a short time, wellness and relaxation on board at the same time. More and more book a cruise for their vacation instead of typical hotels in cities. Accordingly, the competition is getting bigger. Especially 2-ways are extremely effective, search engine optimization and social media marketing. No matter if own channel building with community, ads on Facebook, Instagram, YouTube, TikTok or even referral marketing through influencers. The possibilities are extremely diverse, so we would like to give you a small overview of how the current distribution of users in the social networks is and through which ways you can reach your target audience most effectively.

• Social Media for Cruise

Contact and contact person

We are looking forward to your project inquiry and first information.

• Contact

Camping, roof tent, vacation: travel trends

Why do millions love camping & nature?

Roof tents combine all the advantages, from tents to tent trailers, caravans and motor homes, many swear by them.

Inexpensive, independent: Travelling in a roof tent

Why? They are cheap, they fit any car model and you are independent of hotels, rental cars, etc. Wake up at the lake, shopping in the city, no extra driver’s license like with caravans and motorhomes. Roof tents are simply mounted on the car and you are ready to go. No trailer hitch, no extra driver’s license, ready to go right out of the box and all for between €1,500 and €4,500. For couples or young families with baby, the roof tent pays for itself after 10, 11 saved hotel nights, for most less than 1 holiday and you stay overnight as cheap and flexible as never before.

Who goes camping? Statistics and age

If you look at statistics on camping and the different target groups that are interested in camping, you will quickly see that camping is an age-independent phenomenon. The very young go camping, the old drive through the country in a motorhome.

In between, one variant in particular is popular, the roof tent for your own car.

Everybody loves camping

Since we as a social media agency also want to take a little look at the different age groups, here are official figures from the German Federal Statistical Office (Statistia, 2020). Indeed,

Age group, share of campers, share of population

• 14 – 19 years: 10.3% / 6.7%
• 20 – 29 years: 18.0% / 13.6%
• 30 – 39 years: 19.2 % / 14.7%
• 40 – 49 years: 17.9 % / 14.5%
• 50 – 59 years: 17.7 % / 18.8%
• 60 – 69 years: 10.7% / 14.4%
• 70 years and over: 6.3% / 17.3%

Holiday in Germany, Italy, Croatia, Denmark or France, with the roof tent you are immediately on the road.

Holiday without “must”: assembly / disassembly in 1 minute

The biggest advantage and what many appreciate in camping holidays, is clearly the flexibility, spontaneously to the beautiful mountain lake, yet the small shopping trip in the city (impossible with the camper), then back to the country or to a nice campsite, maybe even with a restaurant; or yet pithy in the forest with campfire. The next day it goes on to the next region.

This great flexibility is made possible above all by the rapid erection and dismantling of roof tents.

Setting up a rooftop tent is so quick that it won’t take you more than a minute, even on your very first try. In fact! The technical construction has been developed in such a way that you do not need any tools or strength to erect the roof tent. Basically, you unfold the roof tent once by 180 degrees. You then climb into your roof tent via a small ladder. Voila.

Then there are of course much larger forms of roof tents, eg for families, up to 5 people. Who still needs a number larger, which can buy a folding tent trailer, which is relatively space-saving, light and expanded quickly 10 times as large, with awning, canopy and everything that goes with it. For even more comfort, or for longer road trips perfect.

Made in Germany: Campwerk

Our recommendation? Campwerk. Technology, quality and stability. Starting at 1,200 euros for a two-man tent.

• Two man tent / 2 persons
• Small family / 2-3 persons
• Family tent / up to 4 people
• Alternative: iKamper up to 4 persons

Camping holiday with roof tent on the car

Are you longing for an adventurous and at the same time relaxing holiday? Then camping is just the right thing to get away from the stress of everyday life, enjoy a unique feeling of freedom and spend a lot of time with your loved ones. Especially for several days or even weeks, there is a super comfortable and practical option that is becoming more and more popular: A roof tent on the car!

The most comfortable way to sleep in nature!

Camping is becoming more and more popular with young and old and especially travelling with a roof tent on the car is becoming more and more trendy! A roof tent convinces with a completely flexible travel option, the quick and easy setup, a comfortable living and sleeping area and the unbeatable price-performance ratio. You can start your holiday immediately and travel to any place you want, with a rooftop tent you are guaranteed relaxation, adventure and the feeling of being close to nature. If that doesn’t sound like the best plan for your next holiday?! Here you can find out everything there is to know about a camping trip with a roof tent!

Here you get an insight into camping life with a roof tent! Passionate campers report on their unique road trip to Norway and take you along on their exciting journey.

Practical, simple & convenient< With no other holiday and camping option are you so close to the stars! In a comfortable, luxurious roof tent on the roof of your car. Whether you drive a BMW, Audi or Opel - a roof tent can be mounted on almost any car, if the appropriate roof racks can be mounted on the roof. When folded up, the roof tent takes up no space and when unfolded, it offers a huge area to sleep and live in. It's extremely comfortable and convenient, and offers you an amazingly large sleeping and living area for up to 5 people when unfolded. If that's not enough space for you, you can extend the whole thing with an add-on tent or tent trailer and create an additional area for cooking in the camping kitchen, eating, showering, playing or relaxing.

Advantages: Travelling with the roof tent

A roof tent is actually a normal tent that is already on your car while driving. This means that it does not take up any space or storage space on the road and can be unfolded at any time. The setup is very easy and can be done with just one hand movement. You then have a large, high-quality and robust tent at your disposal, which you can easily climb up with the help of a ladder. A mattress is already in place, so you don’t have to think about anything else. In the best case scenario, mosquito nets will keep mosquitoes at bay and an integrated mattress pad will keep dirt and moisture out.

• Takes up no space / storage space on the road
• Easy handling
• Quick assembly
• Comfortable, convenient bedroom
• Additional living space and usable space
• Space for up to 5 people
• Ideal for families
• Robust, stable and waterproof
• Integrated mattress, ladder, mosquito net etc.
• Extendable with add-on tent / tent trailer / awning

Alternative to motorhome, caravan, camper van & Co.< As you can easily see, a roof tent combines all the advantages of other travel methods. It's not as big as a caravan or motorhome, so you can get anywhere quickly and generally drive as fast as you would in a car. Plus, you can park anywhere, even in the smallest parking space, and you don't have to deal with handling the car. However, when assembled, despite its compact size, it guarantees you a large and, above all, comfortable living space for all family members. It is also important to mention that a roof tent is much cheaper than a motorhome or camper van! While you have to put at least 30,000 euros on the table for these and then possibly still have to take care of the installation or conversion, a roof tent costs you just about 2,000 to 3,500 euros, including the complete equipment! Of course, the nature-loving feeling of camping under the open sky is not lost! The panoramic windows give you an incredible view of the sky and the stars. So what are you waiting for? If this sounds perfect for you, then you should buy a rooftop tent and spend a carefree and unforgettable holiday with your loved ones! These advantages result with a roof tent:

• Cost-effective variant (excellent price-performance ratio)
• Flexible travel is possible (vacation can be started directly)
• Roof tent fits on any car
• No speed limit
• Space in every parking space / parking space

Now that the advantages of travelling with a roof tent have been listed and you have learned why travelling with a roof tent is the best holiday option, the question remains: How does the roof tent actually get on my car? Here you will find everything you need to know about mounting the tent and setting it up at the campsite.

Roof tent assembly: Instructions in a few steps

The only thing you have to do, or rather think about, in order to use a roof tent is to mount it on the roof of your car before you even start. But will a roof tent even fit on my car?! Probably yes, because in general a roof tent can be mounted on any car, as long as it has the appropriate roof racks. So whether you drive an Audi, BMW, Opel or VW – nothing stands in the way of your camping adventure with a roof tent.

Assembly, mounting & handling< Before you start your journey, the specialists at the point of purchase will lift the finished, folded roof tent and slide it onto the carriers on the roof of your car. Once the whole thing is securely fastened, you can start your trip with the tent folded up on the car! When you're on the road or at the campsite, all you have to do is undo all the loops, remove the protective cover and then simply unfold the roof tent completely with a flick of the wrist. Now just put up the ladder and lock it, and you're ready to go into your large, comfortable living area. Here's how the assembly works before you start your journey:

1. Fitting the roof rack on your car
2. Lift the folded roof tent and push it onto the roof
3. Roof tent has rails that slide onto the beams
4. Fasten the whole thing securely (the experts at the store will help you)
5. Close protective cover

Set up at the campsite or on the road:

1. Detach the protective cover and loops from the roof tent
2. Fold up the roof tent once completely
3. Attach stem and secure everything
4. Set up and lock the ladder
5. Climb up and enjoy the comfortable sleeping place

Video! Setup without effort

Now you know how easy and uncomplicated it is to set up a roof tent, but now you can watch an informative video in which everything is explained and shown to you in detail. If you couldn’t really imagine the whole thing until now, after this video, which already has half a million views, you are definitely smarter and best prepared for your next holiday with a roof tent.

Car roof tent for couples or the whole family

A roof tent is not only set up in seconds, but also offers a lot of space at the same time. This makes it a must-have on the campsite – whether for couples or the whole family. Are you travelling as a couple with your boyfriend or girlfriend? No problem in a small roof tent! Travelling with your whole family, including children? You can also find the right XXL roof tent for 4 or even 5 people.

Roof tent 2 persons: Holiday for couples

If you are planning a holiday with your partner, a two-man tent is perfectly adequate. Even with this, in addition to a comfortable sleeping area, you’ll also have enough space for other uses, such as playing. Even a toddler would find room in the middle of you. You are completely flexible with your travel route and can park and stand anywhere with a roof tent. A holiday with a roof tent is therefore the best way to enjoy the togetherness and tranquility in idyllic nature and to admire the starry sky from your tent until late in the evening.

Roof tent for the whole family: 4 to 5 persons

If you are planning a holiday with all your loved ones, a hard-shell roof tent for 4 or 5 people is recommended. This offers you a huge sleeping and living area on the roof of your car and is all the smaller and more inconspicuous folded during the day. If the children and parents each need a bit more privacy, you can make sure that the tent has additional partitions so that everyone has a bit more peace and quiet at night. You can also get an additional extension tent or tent trailer, especially for very long trips, so that you have even more space to use on the campsite. You can use this extra space for cooking with a camp kitchen, showering, playing or just relaxing, or you can divide the sleeping spaces so that some family members have a comfortable place to sleep in the tent trailer.

Of course, depending on how many people you are traveling with, one or the other roof tent variant offers more for you. But what are the costs if I decide to buy a roof tent?

Roof tent / Vanlife Lifestyle: 5 travel stories

Suitable for families, advantages & alternative to the camper van? Close to nature, a feeling of freedom and at the same time pure adventure and relaxation! A trip with a roof tent guarantees all this. Every morning completely free and spontaneous to decide when and where to go. These passionate campers have fulfilled their dream, left their stressful everyday life behind, grabbed a roof tent and plunged into the camping adventure. Here they report on their experiences and the unique experience of their multi-day or week-long roof tent trip.

• Roof tent: Experiences

• Vanlife: Experiences

Costs: Buy roof tent

You want to buy a roof tent? Then there is the question of how much a roof tent actually costs. Depending on the size, model and additional equipment, the price of a roof tent can of course vary. For a 2-person roof tent with integrated mattress and ladder, you can plan from about 1,500 euros. Depending on which shop you buy it in, maybe a little more or less. A large hard-shell roof tent, in which the whole family finds place, can cost gladly around the 3,500, – to 4,000, – euro. Although this sounds like a lot of money at first, it is well worth the investment as you will have to pay for it once and you will be guaranteed a stable and high-quality tent that you will most likely be able to use for many holidays.

In addition, a caravan or motor home would be even more expensive and the overnight stay in a hotel would also dig deeper into your pocket in the long run. Therefore, a roof tent is worth it just because of the price-performance ratio, as it combines everything you need for a successful holiday.

These are the costs you will incur for a high quality roof top tent:

• From 1.500,- Euro for 2 persons roof tent incl. mattress and ladder
• From 3.000,- Euro for hard shell roof tent (4 / 5 persons), incl. accessories

Rent a roof tent

If you are still unsure whether a roof tent is really the right thing for you, you can try it out for a short trip! Just grab your loved ones and rent your roof tent for a few days. The cost for this is about 30,00,- Euro per day, so you have to pay the corresponding price depending on the duration of your trip. This way you can easily test a roof tent on your own car and convince yourself of the advantages of a camping holiday with a roof tent!

Regardless of the size of the roof tent, there are still different models and variants between which you can decide. What are the differences and what do I need to consider when buying?

How much does a complete rooftop tent road trip cost?

Whether you decide to buy or rent a rooftop tent, there is of course the question of how much money to budget for when you are on the road. First of all, you don’t have to spend anything on accommodation, as you always have your sheep’s place ready on the roof of your car. There are still costs for food, fuel, campsites and other expenses.

Check out the video below where passionate campers talk about their 16 day camping trip to Norway. How their itinerary was and what they paid along the way they show you here. Finally, you’ll get some more helpful tips and tricks from them to be prepared for your holiday.

Variants, models and tips

Which roof tent is the best? If you want to buy a roof tent, depending on the duration of the trip, the region, the route and the number of people you are travelling with, one or the other model might be more suitable. Of course, there are various manufacturers, such as Campwerk, who have a large number of different roof tents ready, so there is something for everyone. Firstly, you need to ask yourself whether you prefer a folding entry level roof tent or a hard shell roof tent. The latter not only looks more premium, but also offers a lot more space and storage, is more robust, better insulated and dries faster. Just to name a few advantages. However, a foldable tent is ideal for camping beginners.

If you want to travel with 4 or 5 people, you should make sure that there are individual partitions so that children and parents, for example, have a little more privacy at night. Of course, in the best case, there should also be an integrated mattress and ladder, so you don’t have to worry about anything on the road.

Advantages of a foldable fabric tent

• Ideal for beginners
• Lighter dead weight
• Can be easily assembled and disassembled
• Integrated mattress and ladder
• Extendable with extension tent / awning

Advantages of a hard shell roof tent

• Large sleeping and use area
• Suitable for several people
• Robust and stable
• Not felt while driving (even in strong wind)
• Quick and easy to open and close
• Well insulated / weather and heat resistant
• Solid roof (protection e.g. in case of hail)
• High quality design

Holiday with roof tent: What do I have to consider?

Now that you’ve learned a bit about travelling with a roof tent, you can imagine why it’s the best way to travel for passionate camping fans! You are completely flexible, can park anywhere and drive as fast as you want. Anytime, anywhere, you can create a large yet super comfortable living area in no time and with no hassle, while still maintaining that unique feeling of sleeping outdoors! Sounds like you can get started right away? To clarify any questions you might have, here’s everything you need to know along the way.

Which car is suitable?

Which car is actually best suited for a roof tent? As already explained, it does not matter which car model it is. A roof tent can actually be mounted on any car as long as the roof load is at least 50kg, which is the case with most cars. You just need the right roof racks and a roof tent can be set up – whether for 2, 3, 4 or 5 people!

Pitch, car park and camping site

Where am I allowed to stand with a roof tent? Are there any rules that I have to observe on the road? In general, you can park your car and roof tent at any campsite and spend the night there. In addition, it is permitted in Europe to park your roof tent in public parking lots, so that you can take a break at any time while you are on the road. As long as the roof tent is folded in, it hardly stands out from the car. You can therefore use it in the same way as a normal car. If you want to unfold the tent and spend the night, you should choose a larger pitch or campsite to feel as comfortable as possible.

Installation on the roof

How do I actually get the roof tent onto the roof of my car? The roof tent is lifted onto the roof of your car before the start of your trip, preferably by two specialists, complete but folded up, and then pushed onto the roof racks. These must of course be mounted on your car beforehand. If the vehicle height is too high, the car tent can also be lifted onto the roof with a forklift. However, all this is taken care of at the time of purchase, so you don’t have to worry about anything yourself and can simply drive off with the finished roof tent.

Accessories and other equipment

Last but not least, you might want to ask yourself whether you need any additional accessories for the roof tent. Usually, your roof tent already comes with an integrated mattress, ladder and, in the best case, mosquito nets for the windows and entrance area. If necessary, you can also purchase a suitable mattress underlay to keep moisture and dirt out. Otherwise, you might want to consider matching hanging lockers, so that you can even keep things tidy in the tent.

If you are travelling with your loved ones for several days or even weeks, it is worth considering investing in an additional tent, awning or tent trailer. This will increase your living space by quite a bit, making your holiday a carefree, relaxed and unforgettable time due to the numerous possibilities of use.

You could use these accessories on longer trips:

• Extension tent or awning for expansion
• Awning as sun and privacy protection
• Wall cabinets for order in the tent
• Mattress underlay against moisture and dirt
• Mosquito nets for windows and entrance (partly already integrated)

Tips. Popular destinations for camping

Now you have learned a lot about the new hype around the rooftop tent and especially a camping holiday with a rooftop tent. Now that you are well informed and prepared for a camping holiday with your loved ones, you just have to find the right itinerary. What are the best places to go camping? Where should I start and how long should I stay in each region? Of course, you can plan your trip individually and be completely spontaneous on the road. That’s the beauty of a roof tent! You have a place to sleep anytime and anywhere, so you are completely flexible and can plan your holiday as you wish.

Here are some tips for popular, idyllic and beautiful places to camp:

• Baltic Sea (e.g. Rügen, Usedom)
• North Sea (e.g. Sylt, Borkum)
• Lakes in Bavaria (Chiemsee, Eibsee, Hopfensee)
• Regions around the Moselle
• Resin
• Black Forest
• Berlin / Hamburg (mix of city and nature holiday)

Camping in a van: nature, freedom & adventure< What is so fascinating about camping? Alone the completely flexible and spontaneous day and travel arrangements, but also the feeling of complete freedom in nature. The day can be planned individually and where to go next can be decided freely. Everything you need is always with you and you are completely on your own, far away from everyday life. When travelling in your own van, you don't need much, so you can live very cheaply and experience the adventure of a lifetime along the most beautiful places in the world. Maybe you'd even like to build your own van yourself? This way, you can turn your own camper into a small, comfortable apartment with a lot of attention to detail during the preparation phase. Not only will you save a lot of money, but you'll also gain useful experience in handicrafts and can later proudly claim to be travelling in your own converted van! This is what a camping trip with campervan guarantees:

• Flexible travel and the feeling of complete freedom
• Nature connection
• Spontaneous and individual day planning
• Low cost lifestyle
• Independent, creative expansion
• The adventure of a lifetime

VanLife Stories: Campers tell of their experiences

While you might still be thinking about buying your own camper or even upgrading it yourself, these passionate campers have already embarked on the adventure of a lifetime: the dream of flexible van living! Here they tell you their stories, their journey around the world, the costs involved and the pros and cons.

At the age of 19 alone through Europe

Germany’s youngest vanlifer! So young and yet already travelling alone – Neele has fulfilled a dream together with her dog and travelled through Europe with her van. Her own van has a bedroom, a kitchen and a dining area. She is completely in control of her itinerary and how to spend the day. However, she already has plans for after the trip: studying music. That’s why she has her electric piano with her when she’s on the road, so she can practice hard. So life in a van is anything but unspectacular and boring. Take a look at her exciting journey and her lovingly furnished camper van here.

Would you also like to take a trip in your own van, but don’t want to have to dig quite so deep into your pocket? Then simply build your own van!

Camper conversion: VanLife dream!

These two young campers have taken the tools into their own hands! In order to fulfill their dream of a flexible trip around the world, they bought an old van and converted it into a comfortable camper van completely on their own – all in just two months! Here you can watch their exciting story and the detailed conversion of their van. In addition, the two give you helpful tips on what you should consider when converting and how you can get around as cheaply as possible.

But how much does a self-build cost anyway?

Costs for a camper conversion

The dream of their own, self-built and furnished campervan have also fulfilled these two and converted an old van to a real camper. Without much prior knowledge, with a lot of time and attention to detail, but low budget, the two have furnished the entire van alone. Even though there were some difficulties in between, they managed to turn a used van into a fully equipped and mobile camper. In this video you can find out what the costs were, what the most expensive part of the extension is and where you can save the most money!

That takes care of the first expenses. But how much additional money do you have to plan for on the road?

Financing Vanlife: 10 Tips!

Once the van has been bought and fitted out, the journey can begin! Living in a van is the cheapest way to travel, but if you’re planning a long-term trip or even a whole life in a van, you’ll need to be able to afford it in the long run. In this video, an avid camper shows you 10 different ways to make money from van life.

1. Simply do your job online on the road
2. Workaway/Wwoof: Help against board and lodging
3. Seasonal jobs: entertainer, grape picker, ski instructor, etc.
4. Rent and lease van (save costs)
5. Working abroad: city tours, waitressing, theme parks, etc.
6. Blogging
7. Use your strengths
8. Start your own business
9. DIY: Sell handmade
10. Bus extension + sale

Alternative: tent trailer! 10,000 km road trip to Istanbul

Having your own converted van sounds tempting, but there is an alternative that is super comfortable and guarantees an equally flexible trip. A tent trailer that can easily be attached to your own car! On the road, it is folded up on the trailer and can be easily set up into an enormous, comfortable living and sleeping area in just a few minutes! In this video you can watch the 10,000 km journey of campers with the tent trailer all the way to Istanbul, which is guaranteed to make you want to go camping!

Camping: Trend Individual Travel & Nature<

1. Camping Trend: Overview, Prices & Statistics<
2. Roof tent lifestyle: 5 travel stories

Camping Trend: Overview, Prices & Statistics< Why do you write about roof tents? Because we love them and camping holidays, just like millions (~18% of 20-60 year olds) of Germans.

For many years there has been a movement that is growing: Individual travel! Holidays in a two-man tent, family tent, “vanlife” or camping site – there are now millions in Germany who love camping, as will be seen in the statistics in a moment. On Youtube, Instagram and TikTok we see adventure, campfires and pure nature.

But what’s the best way to travel? There are several options, from a simple tent to a big, bulky camper van; complete with shower, camping kitchen, 4K screen and bedroom.

• Roof tent & Camping<

Roof tent lifestyle: 5 travel stories

Suitable for families, advantages & alternative to the camper van? Close to nature, a feeling of freedom and at the same time pure adventure and relaxation! All this guarantees a trip with a roof tent.

Every morning completely free and spontaneous decide when to go on and where to go. These passionate campers have fulfilled their dream, left their stressful everyday life behind, grabbed a roof tent and plunged into the camping adventure. Here they report on their experiences and the unique experience of their multi-day or week-long roof tent trip.

• Roof tent lifestyle: 5 travel stories

Camping with a roof tent: What you should know

First of all, some interesting information about the roof tent and especially about travelling with a roof tent. A roof tent probably offers you the most comfortable way to spend a holiday in nature. You can start your holiday directly after the assembly on the roof and are completely flexible in your travel arrangements. The whole thing is erected at the campsite with just a flick of the wrist. With an integrated mattress and ladder, you already have an enormous, comfortable sleeping and living area ready for individual use. Not to forget, the best thing about the roof tent: the unique price-performance ratio. From 1,500 euros you can have your dream roof tent mounted on your car and enjoy a carefree and unforgettable holiday – whether as a couple or with the whole family!

These are the advantages of travelling with a roof tent:

• Set up in seconds with just one hand movement
• Enormous sleeping and living area for up to 5 people
• Also ideal for families with children
• Most comfortable travel option
• Closeness to nature and a unique feeling of freedom
• Flexible daily and travel arrangements
• Normal continued use of the car (no speed limit etc.)
• Mountable on any car
• Amazing value for money

Made in Germany: Campwerk

Our recommendation? Campwerk. Technology, quality and stability. Starting at 1,200 euros for a two-man tent.

• Two man tent / 2 persons
• Small family / 2-3 persons
• Family tent / up to 4 people
• Alternative: iKamper up to 4 persons

You want to know more general information about the hype around camping with a roof tent? Then read all about the advantages, the setup, costs, different models and frequently asked questions here: Roof tent trend!

Roof tent: Alternative to the campervan?!

In this first video, passionate campers talk about their four-week trip with the roof tent. After they have already tried several travel options, such as the trunk of their car and a camper van, they came across the roof tent! Is a rooftop tent the best travel option and alternative to all other options? Here, the two share their experiences of their trip with the roof tent with you, answer frequently asked questions and show, or rather explain to you, the advantages and disadvantages of having a roof tent. In advance: The question whether the roof tent is the bester alternative to the camper van, can be answered with yes.

From the Dolomites to Venice

Here you can accompany the 2 adventurers Anna and Mario on their camping trip from the Dolomites to Venice. Which beautiful places they drove to, what they experienced and how relaxed and comfortable you can camp with the roof tent, you can watch in this video. In addition, they reveal some beneficial tips that make camping life much easier.

This is how expensive a road trip with a roof tent is

What does the whole fun of a roof tent trip actually cost me? At the beginning you have to buy the fully equipped roof tent, but then you don’t have to pay for accommodation on the road. You will only have to pay for food, cooking equipment, fuel, excursions, ferry crossings and other expenses. In this video, camping fans Anna and Mario talk about their 16-day trip with the roof tent, their route and their experiences on the road. In addition, they present you in detail what they have spent everything and on what and give you helpful tips for your own roof tent trip.

You will have to pay for this:

• Roof tent incl. equipment (bought or rented)
• Cooking accessories (gas cooker, cool box etc.)
• Food and catering on the road
• Other camping accessories (awning etc.)
• Fuel
• Ferry crossings (+tolls if applicable)
• Fees for campsites
• Additional excursions

Let’s do the math:

About 848,50,- Euro per person for the complete trip (incl. rented roof tent)

Norway with the roof tent: Tour to the Lofoten Islands

This couple also loves nature and especially camping! For them the ultimate solution: travelling in a roof tent! Here they take you with them on their multi-week trip to Norway and give you tips for your own trip! What are the advantages of a roof tent, how comfortable it really is and what you should keep in mind on the road? Even strong wind and rain can’t spoil their holiday – their solution? Check it out in this video.

https://www.youtube.com/watch?v=mbqoqWR0d08

Roof tent camping with the family: 10 tips!

Even if you want to go camping with your entire family, the roof tent is a very good and carefree option. Here you can accompany a family on their camping holiday including children. How you best proceed and what you should consider to get the most out of a rooftop tent holiday, they show you during their trip. Whether it’s packing recommendations, helpful outdoor life hacks or tips for chilly nights, check out this family’s top 10 tips and tricks for a relaxing camping holiday with a roof tent in this video.

10 Tips and Tricks:

1. Do not take too much with you
2. Only the most necessary toys
3. Electric blanket for cold nights
4. Boxes instead of suitcases
5. Gaffers and cable ties
6. Fairy lights
7. Carpet or tarpaulin
8. Use ladder wisely
9. Play Safe
10. Warm outdoor clothing

Roof tent: Camping holidays by car – Travel trends

The most comfortable way to sleep in nature! Camping is becoming more and more popular with young and old and especially travelling with a roof tent on the car is becoming more and more trendy! A roof tent convinces alone by a completely flexible travel option, the quick and easy setup, a comfortable living and sleeping area and the unbeatable price-performance ratio. You can start your holiday immediately and travel to any place you want, with a rooftop tent you are guaranteed relaxation, adventure and the feeling of being close to nature. If that doesn’t sound like the best plan for your next holiday?! Here’s everything there is to know about a camping trip with a rooftop tent! The overview, Travel Trend:

• Roof tent

Camping: Trend Individual Travel & Nature<

1. Camping Trend: Overview, Prices & Statistics<

Camping Trend: Overview, Prices & Statistics<

Why do you write about roof tents? Because we love them and camping holidays, just like millions (~18% of 20 to 60 year olds) of Germans. For many years there has been a movement that is getting bigger and bigger: Individual travel! Holidays in a two-man tent, family tent, “vanlife” or camping site – there are now millions in Germany who love camping, as can be seen in the statistics in a moment.

On Youtube, Instagram and TikTok we see adventure, campfires and pure nature. But what’s the best way to travel? There are various options, from a simple tent to a big, bulky camper van; complete with shower, camping kitchen, 4K screen and bedroom.

• Roof tent & Camping<

Vanlife Stories: Travelling by bus

Advantages, experiences, low budget DIY expansion & finance van tour – camping is becoming increasingly popular with young and old and especially traveling in your own van is an optimal option to switch off from everyday life and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their own campervan.

What sounds completely crazy for other people but fascinating at the same time, is for these campers a fulfilled life dream! Take a look at some vanlife stories here, in which they report on their adventures and experiences on the road, and in the best case inspire you with tips and tricks for your trip!

• Vanlife Stories

Today we had another standard case. In short: Please send us all influencers + we want 1 post and 1 story. Mistake: Influencers are not supermarket goods and would you know Coca Cola if they had only sent 1 commercial?

Influencer Marketing is not shopping in a supermarket

Advertising agencies, PR agencies and online marketing: Many agencies are looking to merge with us as a social media agency for their clients and regular customers. Influencer marketing is often confused with advertisements (such as Google Adwords). The wrong idea: I buy influencers by range, that’s all.

If you focus on beginners, you can do it. But with real “influencers” you make concepts, ideas and plans. In addition there are the different networks, like Instagram, Youtube and of course the amount of postings and stories. Anyone who has had nothing to do with influencers and blogger relations should know that from now on they are working with “social stars”. Like actors, musicians or even artists, the value can never simply be measured by sales figures or reach. What about interaction? Point by point, social marketing becomes more complex with influencers.

[…]

Suggest random, not possible. Even just a posting and a story, don’t know if that’ll be efficient.
Imagine if you had only seen Coca Cola commercials once in your life, you wouldn’t know the brand.

would at least recommend Youtube Video or longer term posts on Instagram:
2 weeks before trip, 1 day before trip, during trip, 1 week after trip

Point 2 is also important: micro influencers with a small range are cheaper but also more complex. Let’s imagine, as here in Best Practice, that instead of 2 big bloggers we send 20 small ones on a journey. Instead of 2 x 1 million reach, we book 20 x 100,000 reach or even better 200 x 10,000 reach. For two trips, the organisational effort in the influencer agency is still manageable; for 200 trips, the influencer agency becomes a travel agency. Dates, dates of other customers, photographers for bloggers, ICE or flight tickets, on-site activities, etc.

[…]

Then comes point 2: The Blogger. Prices per post go from […] (with 3, 4 million fans). Small bloggers are ok but have no impact + administrative work increases (more travel, more overnight stays, etc.)

Do you have a budget for me? Otherwise, all plans are in the blue and without real added value for your customers.

In the supermarket I can quickly recommend 2, 3 banana varieties for 1.69 per kilo or 1.99 per kilo.

The matter is deeper.

What Should Be In An Influencer Briefing?

Before you contact bloggers and agencies, please put together the following points:

• Desired range of the contacts, for example: 500,000 people
• Demography, for example 500,000 people aged 25 – 45 and family
• Budget, for example, maximum 20,000 Euro

Even if nobody likes to reveal his budget – how should we plan your house as an architect, without budget knowledge and basic data?

Best Practice: Travel Influencer

Only from the most important framework data can concrete plans be generated, such as this best practice of our agency:

Short-term leave with partner and children

In this specific case, this is a concept for a travel company whose catchment area we have limited to 500km on the basis of geographical data. Especially for families and young couples the different locations offer the perfect holiday from everyday life. Instead of Micro Influencer we choose 8 big bloggers. Instead of 1 posting and 1 story on Instagram, permanent presence through pre- and post-reporting of bloggers.

Concept – My weekend

We invite bloggers on a tour, with fixed procedures. Day 1 XY, day 2 XY.

As a win-win, free vacation, food, lodging. In the ideal case one should win for it still another car fire, […], uU. well and simply possible. If even car, ride is put, the blogger will incur less cost, […]

1. Blogger A+B make families vacation with the Kids
2. Blogger C+D drive with their friends ‘just out of town’ out of town
3. Blogger E+F are single parents, they can also afford a great holiday here
4. Bloggers G+H travelled as couples to the short vacation over the WE

Photo and Videograph: Smartphone and Drone

The days will be accompanied by a Youtube videographer, so that we / you have good pictures for PR. From wellness, to restaurant and accommodation.

If budget suffices, if necessary with fan action > Wellness with my favourite Influencer. Fans get free travel + accommodation and meet their star.

The whole thing could also be accompanied exclusively by a smaller Fashion Magazine (100,000 readers / month) and collected in an extra category: Travel / Holiday in […] for eternity.

Social Network selection: Youtube First!

My tip: Less Instagram, more Youtube.

Instagram we must constantly operate so that the fire is present. At Youtube we are able to place videos on a long-term basis:

• Https://www.youtube.com/results?search_query=family+holidays+netherlands

Currently only […] and bloggers with max. 70,000 views come here. If we buy someone who can guarantee 200,000, perfect.

Instagram additionally. We draw our themes from holidaymakers:

• Premium vacationers (26 percent): Appreciate especially relaxation – right on your doorstep!
• Discoverers (18 percent): Interested in new destinations and culture – from fishing by the sea to adventure pools for kids
• Package holidaymakers (14 percent): book the prefabricated all-round package – short trip over the weekend, all organised
• Traditionalists (21 percent): Take control of travel planning yourself.
• Travel muffle (21 percent): Generally do not travel to other countries.

Source of the holiday-makers (Presseportal.de) – Digital travel reservation: Thus the Germans plan their vacation

Catchment area

In addition demographically particularly with focus on closer areas North/West Germany

Saving / winning

Fans can save exclusively or win something during the promotion period, e.g. raffle or discount code.

Examples: Travel Vlogs on Youtube

We have shown some very good examples of how Youtube videos can be designed by travel bloggers:

48 hours in New Orleans (USA)

Greece meets Fashion

Cuban street food and coffee

Balis most beautiful beaches