In this article, we’ll show you what drives organic reach on Instagram 2026, which content formats get the strongest push and how you can specifically adapt your strategy.

Why the algorithm will work differently in 2026 than in the past

Instagram has fundamentally shifted its priorities in recent years. The feed no longer shows chronologically what accounts you follow are posting – it calculates for each user individually which content will engage them the most. This sounds abstract, but it has very concrete consequences for your reach.

The algorithm evaluates each post based on several signals: How long does someone look at the content? Is it liked, commented on, saved, shared? Does the user click on the profile? Do they reply to stories? The stronger these signals are, the more accounts the post is shown to – first to followers, then to similar non-followers via the Explore page and Reels tab.

What has actually changed in 2026: Instagram weights saves and shares much more heavily than likes. A post that is saved 50 times will reach more accounts than one with 500 likes and no saves. This fundamentally changes the strategy: away from superficially pleasing content and towards real added value that is saved or forwarded.

What’s more, Instagram actively promotes non-follower reach. If you only address your own bubble, you stay there. If you produce content that also works without context – i.e. for someone who doesn’t know your account – you will receive significantly more organic push.

A comparison of the five most important content formats

Not all formats are treated equally. Instagram has clear preferences – and those who know these can use their resources in a more targeted way.

Reels are the format with the highest reach in 2026 – but not because of their length, but because of their control via the Reels tab and the Explore page. A well-produced reel regularly reaches 3-5× more people than an equivalent feed post. Carousels, on the other hand, are the save king format: multi-step content, tutorials and lists are frequently saved and accessed again, which has a lasting positive effect on the algorithm.

More about the Reels strategy in detail: Instagram Reels for companies – strategy and production.

Hashtags, captions and the right time to post

Hashtags are not obsolete in 2026 – but their function has changed. Instagram itself recommends 3-5 targeted hashtags instead of 20-30 generic tags. The logic behind this: A few, highly relevant hashtags help the algorithm to assign your content to a specific target group. Broadly scattered tags dilute this context.

The caption strategy is even more important than hashtags. The first sentence decides whether someone clicks “read more” – and this click is a positive signal for the algorithm. Use the hook effect: start with a concrete statement, a surprising fact or a directly addressed question. Avoid generic introductions such as “Today we want to show you…”

When it comes to posting times, there is no universal golden hour. The optimal time depends on your specific target group. What works consistently: Content must perform in the first 60 minutes after posting. If you post at a time when your audience is online, you will get more early engagement – and therefore more algorithm push. Take a look at Instagram Insights to see when your followers are most active and align your posting calendar accordingly.

Agency tip: Test the same posting time for at least 4 weeks before you change it. Algorithm data needs time to become statistically valid. Short-term upward or downward outliers say little about the real trend.

Actively build commitment: How to create organic dynamics

Reach follows engagement – not the other way around. This means that those who receive more comments, responses and reactions are played out further. Those with hardly any engagement remain in the bubble.

Three levers that have the strongest organic effect:

• Actively reply to comments – within the first hour. Each reply extends the engagement period and signals to the algorithm that the post is still relevant.
• Include questions in captions – not rhetorical ones, but real ones that allow a short answer. “Which format works best for you: reels or carousels?” is better than “What do you think?”
• Use stories for activation – polls, sliders and questions in stories have no reach function, but they train your audience to interact. Those who regularly interact with you in Stories will also see your feed posts more often.

There is also cross-promotion: If you point out new Instagram posts in other channels – newsletters, LinkedIn, WhatsApp broadcasts – you generate early traffic that shows the algorithm that the content is in demand. This is particularly worthwhile for posts in which you have invested a lot of production.

More about the organic growth strategy: Increase Instagram reach organically – business strategy and gain Instagram followers organically.

UGC and cooperations as reach multipliers

One of the most effective ways to scale organic reach is through user-generated content (UGC) and influencer collaborations. When other accounts share your content or connect with you, you reach their target audience – without an advertising budget.

UGC works particularly well for companies when customers or users report authentically on products and experiences. These can be reviews, unboxing videos or everyday moments of use. Important: Actively encourage this – through hashtag campaigns, repost promises or direct requests after the purchase.

The micro-influencer strategy 2026 is particularly efficient for influencer collaborations. Accounts with 10,000-100,000 followers often have higher engagement rates than mega-influencers – and their target groups are more loyal and specific. Reels collaborations via Instagram’s official collab function are particularly effective for building reach: both accounts share the same post and the content is played out to both target groups.

Read more: UGC content marketing for companies – strategy and implementation.

Measurement and optimization: What really counts

If you want to systematically build reach, you have to measure. Instagram Insights provides all the relevant data – but which KPIs are crucial in 2026?

The most important metrics for organic reach:

1. Reach vs. impressions – Reach shows how many unique accounts have seen a post. Impressions count total views. A high impressions/reach ratio can indicate multiple views – a good sign.
2. Saves – the strongest indicator of content quality and algorithm relevance.
3. Shares – particularly valuable because they carry the content to other networks.
4. Profile visits – show whether a post arouses enough interest for someone to want to see more.
5. Follows from post – the most valuable KPI in the long term because it builds up the audience permanently.

Analyze your top 3 and flop 3 posts at least once a week. What do the successful ones have in common? Topic, format, caption length, posting time? Replicate what works – and eliminate what doesn’t.

If you are looking for professional support: Our Instagram agency supports companies from strategy to content production.

Frequently asked questions about Instagram reach

More on the topic: Instagram Ads costs – Instagram Shopping – Increase organic reach

Related articles:

• Instagram agency – strategic support
• Increase Instagram reach organically
• Gain Instagram followers organically
• Instagram Reels for companies
• UGC content marketing for companies

Why organic followers will be more valuable than paid reach in 2025

Paid followers or ad-driven growth brings short-term numbers – but no real engagement. Organically grown followers have actively searched for or found you because your content has offered them added value. They comment, save and share. It is precisely these signals that the Instagram algorithm rewards – and that lead to sustainable, free growth.

For companies, this means that every organic follower is a qualified contact who has already shown interest in your offer. The conversion rates from the organic community are demonstrably higher than from paid traffic. This is precisely why investing in real Instagram reach is worthwhile – even if it costs more time. Find out more in our overview of organic Instagram reach for companies.

The 6 most important growth levers at a glance

Not every channel on Instagram brings the same results. It’s crucial to know which formats and tactics have the strongest impact on your follower numbers – and which ones you should prioritize. Here’s an honest assessment:

Reels: The strongest organic growth engine

No other format on Instagram has generated more organic reach in the last two years than Reels. Instagram pushes short videos algorithmically to non-followers – this makes Reels the only format with which you can really reach new people who don’t know you yet.

What works in 2025:

• Hook in the first 2 seconds: Without a clear visual or textual hook, users keep scrolling. The entry point decides everything.
• 15-30 seconds in length: Shorter reels perform better than long videos in most niches.
• Use trending audio: Sounds that Instagram promotes itself receive an algorithmic boost.
• Text in the video: Over 60% of users watch reels without sound – subtitles or on-screen text are mandatory.
• Clear CTA at the end: “Follow us for more” or “Save for later” – direct and short.

We explain in detail how to use reels strategically in our analysis of Instagram reels for companies: Strategy and Production.

Agency tip: We recommend our clients at least 3 reels per week – but better 3 good ones than 7 mediocre ones. Quality beats quantity. One viral reel can bring in more followers than 30 average posts put together.

Hashtag strategy: niches instead of masses

Hashtags are no longer a growth driver in 2025 – but they are a relevant discoverability tool, especially in niches. The time of 30 generic hashtags is over. What works today is a well thought-out mix of small, medium-sized and brand-specific tags.

The right hashtag structure:

• Micro hashtags (under 100k posts): Highest findability in your niche. Your content stays visible longer.
• Medium hashtags (100k-1M posts): Good ratio of reach to competition.
• Large hashtags (over 1M): Hardly any chance of visibility – use sparingly.
• Brand hashtag: Your own tag – for community content and UGC.

Use 5-10 relevant hashtags instead of 30 random ones. Test different sets and use Instagram Insights to analyze which ones generate the most impressions from hashtags. You can find out more about the use of user-generated content in combination with hashtags in our article on UGC content marketing for companies.

Instagram collabs and collaborations: Tapping into new target groups

Collabs – joint posts where two accounts appear as co-authors – are one of the underestimated growth levers. If you publish a reel or post as a collab with another account, it will appear in the feeds of both target groups. This means free reach to new, relevant users.

Collab formats that work:

• Brand cooperations: Joint product reels with complementary brands (no direct competition).
• Micro-influencers: Smaller creators with a highly engaged niche community often perform better than mega-influencers. Details on this in our strategy for micro-influencer marketing.
• Expert interviews: Invite industry experts as collab partners – brings credibility and their followers.
• Community challenges: Ask your community to post under a common hashtag and feature the best posts.

Bio optimization: From profile visitor to follower

You can have the best reach in the world – if your profile is not convincing, no one will click on “Follow”. Your bio is your first impression. It takes 150 characters to decide whether a profile visitor will become a follower.

Checklist for a converting Instagram bio:

• Clear added value in line 1: What does the follower get? Not “Welcome to our channel” – but “Social media tips for SMEs | 3× per week”.
• Address the target group directly: Who do you want to reach? “For coaches & consultants” is better than “For everyone”.
• Emoji as a visual structure: Don’t overdo it, but useful as a bullet point and for readability.
• Call-to-action with link: Use the bio link actively – and address it directly (“Free download ↓”).
• Use name field for keywords: The name field (not the username) is searchable. Use relevant terms: “Social Media Agency Munich” instead of just “Social Media One”.

For a complete strategy for your Instagram agency presence, we recommend our Instagram agency page.

Posting time and consistency: What the algorithm really wants

Instagram evaluates how well a post performs in the first hour after posting – and then decides how far it is played out. This is why the timing of the post is crucial: you want as many of your active followers as possible to be online when you post.

How to find the best time for you:

• Go to Instagram Insights → Target group → Most active times. There you can see when your followers are online.
• Test 2-3 different time slots over 4 weeks and compare reach and engagement.
• General trend for B2C: Tuesday-Thursday between 11 a.m. and 1 p.m. and 7 p.m. and 9 p.m. often perform well.
• For B2B accounts: Weekday mornings (7-9 a.m.) or midday, as the target group often scrolls in a business context.

Even more important than the perfect time is consistency. A posting schedule that can realistically be maintained 3-5 times per week is better than a theoretically optimal schedule that stops after two weeks. The algorithm rewards accounts that are regularly and predictably active.

Stories: Engage the community and keep followers

Stories are not a growth format – they appear almost exclusively with existing followers. But they are the most powerful tool for follower retention. Those who regularly post good stories do not lose followers and build real loyalty.

Story formats with the highest engagement:

• Surveys and quizzes: Direct interaction tool – users tap, Instagram evaluates this as engagement.
• Behind the scenes: Authentic insights often perform better than elaborately produced stories.
• Countdown stickers: For launches, events or promotions – creates anticipation and reminder notifications.
• Question stickers: Let your community ask questions – and answer them in a story series.
• Use highlights wisely: Your best stories as permanent highlights – FAQ, team, portfolio, testimonials.

Agency tip: Stories are the “intimate zone” of Instagram. If you are too promotional here, you will lose followers. Show personality, processes and real moments – this creates the bond that turns followers into real fans.

Frequently asked questions

More on the topic: Instagram Ads costs – Instagram Shopping

Related articles

• Instagram agency – professional support and strategy
• Increase Instagram reach organically: strategy for companies
• Instagram Reels for companies: Strategy and production
• UGC Content Marketing: User-generated content for companies
• Micro-influencer marketing: strategy for companies

Why organic reach has become more difficult

The average organic reach on Facebook was still over 16% in 2012 – today it is often less than 2% for company pages. Instagram, TikTok and LinkedIn show similar trends, albeit at different levels. The reason is structural: all major platforms are advertising-based business models. The newsfeed is a scarce commodity, and anyone appearing there without a budget has to provide the algorithm with solid reasons.

What many companies underestimate: The platforms differ fundamentally in how they evaluate organic content. A post that goes viral on LinkedIn would not interest anyone on TikTok – and vice versa. Successful organic strategies are therefore always platform-specific.

Platform comparison: organic reach 2025

The following table shows the average organic engagement rate (ER%) for company pages – measured as interactions per follower, as of 2025:

TikTok is the only platform that still generously distributes organic reach even to small accounts. The algorithm evaluates every new post almost independently of the number of followers – which makes it particularly attractive for companies in the development phase. On Facebook, on the other hand, organic reach can hardly be strategically planned for most company pages without a budget.

TikTok: How the algorithm really works

TikTok distributes content in waves. A new post is first shown to a small test group – typically a few hundred to a few thousand accounts. If this group responds with above-average signals (completion rate, comments, shares), the post is shown to a larger group in the next wave. This system makes it possible to scale from zero to millions of views with one account – provided the content delivers what it promises.

For companies, this means that the first three seconds are decisive. Anyone who does not immediately deliver added value – through entertainment, information or an element of surprise – loses out. Completion rate is the most important single factor in the TikTok algorithm. A short, fully watched video of 15 seconds beats a superficially interesting video of three minutes, which most people click away after ten seconds.

Other TikTok factors that companies can actively control: Sound usage (trending sounds significantly increase reach), hashtag strategy (mix of niche and broad hashtags), posting timing (not the most important factor, but relevant when the community is active) and interaction speed (engagement in the first 60 minutes after posting). You can find out more about platform-specific strategies in our article on the TikTok algorithm and organic reach for companies.

Agency tip: Produce at least five to seven posts per week for TikTok – not because of the frequency per se, but because you will quickly learn which formats resonate with your target group. Evaluate, iterate, scale. This is the basic logic of every successful TikTok account that we manage at Social Media One.

Instagram reach: Reels are not enough

Instagram has made a massive switch to reels in recent years. Those who only post static images are penalized with a severely limited reach. But there are also major differences within the Reels category: reposts of third-party content have been specifically downgraded since the 2024 algorithm update. Instagram prefers original content – especially if it is produced on the platform itself (camera roll upload vs. direct recording via the app).

Carousel posts are the underestimated format on Instagram. On average, they achieve 30 to 50 percent more reach than single images because every swipe gesture is seen as an interaction signal. Combined with a strong hook on the first slide (“Slide 1 must arouse curiosity”) and clear added value on the subsequent slides, carousels work well for B2B and knowledge formats.

Stories, on the other hand, are no longer a reach tool – they primarily reach existing followers. They are less suitable for organic growth, but are still valuable for community engagement and direct interaction (polls, questions, swipe-ups). You can find the complete strategy for Instagram growth without a budget in our article on organic Instagram reach for businesses.

YouTube: Search engine and social platform at the same time

YouTube is the only platform that functions as both a search engine and a social feed. This makes it particularly valuable for organic reach – because content can be found not only when it is published, but also permanently via search. A well-optimized YouTube video can still generate new views every day after three years.

YouTube Shorts have fundamentally changed the dynamic on the platform. They are played in the user’s own feed and also reach non-subscribers – similar to TikTok. Many companies now use shorts as teasers for longer videos: A 60-second Shorts clip shows a problem, the full tutorial video provides the solution. This combination of short and long format maximizes both reach and dwell time.

SEO is more important on YouTube than on any other social platform. Titles, descriptions, tags, chapters and closed captions directly influence how well a video ranks for relevant search queries. Our guide to YouTube SEO for businesses explains how to systematically build your YouTube channel for organic growth.

One aspect that many companies neglect: the community tab function. If you have over 500 subscribers, you can post images, surveys and text updates in the community tab – similar to LinkedIn or Facebook. These posts are displayed to subscribers in the feed and strengthen platform loyalty without additional production effort.

LinkedIn: Organic reach for B2B still strong

LinkedIn is the exception among the major platforms: Organic reach is not only possible here, but makes more strategic sense for B2B companies than almost anywhere else. The reason lies in the platform logic – LinkedIn was built as a professional network in which content from real people (not from company pages) is preferred.

This has direct consequences for the strategy: posts from employees and managers reach an average of five to ten times more people than posts from the company page itself. Thought leadership – sharing real expertise, opinions and industry insights – is the most effective organic lever on LinkedIn. Algorithms prefer posts that trigger comments, not just likes.

Document posts (PDF carousels) are the strongest format on LinkedIn for reach and expertise signaling at the same time. Text posts with a personal reference and a clear thesis often perform better than polished graphics. Native videos (uploaded directly, not as a YouTube link) are preferred by the algorithm. We explain why certain KPIs are more important than others in our article on social media KPIs for companies.

Content formats that perform across platforms

Despite all platform differences, there are content patterns that work everywhere:

Behind-the-scenes content creates authenticity and trust – two values that the algorithm registers as engagement signals. Show how your product is created, how your team works, what mistakes you have made. This is real added value that clearly stands out from AI-generated stock photo content.

User-generated content (UGC) is organic reach that is generated outside of your own channels. Customer reviews, unboxing videos, testimonials – all of these generate trust signals and attract further organic traffic. The environment in which people speak honestly about your brand is the strongest social proof.

How-to content and tutorials work on YouTube, TikTok and LinkedIn because they deliver tangible added value. People share content that has helped them. This is the easiest way to generate organic shares without having to go viral.

Reactive content – i.e. posts on current events, trending topics and industry news – benefits from the increased search activity around the topic. Those who react within a few hours of a relevant event receive a short-term boost in reach that can hardly be bought organically.

Serial formats build expectations over time. A weekly LinkedIn post with industry insights, a daily TikTok format, a monthly YouTube analysis – serial formats increase the return rate and strengthen community loyalty.

As a social media agency, you will learn how to translate these formats into a consistent strategy – from strategy to operational implementation.

Measurement and optimization of organic reach

What is not measured cannot be improved. Organic reach without tracking is an investment in the blue. The most relevant key figures differ depending on the objective:

For awareness: impressions, reach, video views (total), view-through rate. These metrics show how many people actually see your content.

For engagement: engagement rate (interactions ÷ reach × 100), comment rate, share rate. These metrics show whether your content triggers a reaction – and are the strongest algorithm signals.

For conversion: link clicks, profile visits, follower growth per post, website traffic from social. These metrics show whether your content is making a measurable business contribution.

The most common mistake: companies optimize for impressions (vanity metric) instead of engagement rate (real quality indicator). A post with 10,000 impressions and 50 likes has an ER of 0.5% – that’s weak. A post with 800 impressions and 60 comments has an ER of 7.5 % – that’s excellent. The second post is much more favored by the algorithm and generates more organic growth in the long term.

Regular audits are crucial. You should evaluate on a quarterly basis: Which content types perform above average? Which posting times show better engagement rates? Which topics trigger comments? These findings shape the content strategy for the next quarter. For a systematic evaluation of your social media performance, we recommend our guide to KPIs and measurement in social media marketing.

Frequently asked questions

More on the topic: Paid vs. organic – Social media for SMEs – Social media audit

Why Twitter X is still relevant for companies

Many marketing teams removed X from their plans after the renaming. This is a mistake – at least for certain industries and targets. X is still the platform on which journalists, analysts, politicians and industry experts communicate in real time. Those who are present there are involved in debates even before they reach other channels.

Twitter X vs. LinkedIn vs. threads: Which platform suits which goal?

Before building a strategy on X, it is worth making an honest comparison of the three platforms that are currently most discussed in the B2B context:

For most companies, this is not an either-or situation, but a clear division of roles: X takes care of real-time communication and media relations, LinkedIn takes care of thought leadership content and lead generation, Threads takes care of experimental outreach in the early-adopter segment.

Building the right X strategy for your company

Success on Twitter X is not a product of chance. Those who use the platform strategically follow a clear framework – from positioning to frequency.

Step 1: Determine positioning

What is the one perspective you want your company to stand for on X? Industry commentary, product news, customer service or thought leadership – if you want to be all of these at the same time, you’ll be none of them. Define a clear content focus and keep it consistent.

Step 2: Posting rhythm and formats

X rewards regularity more than perfection. Studies show that accounts that post daily have an average of 3.5× more follower growth than those that are sporadically active. The strongest formats for companies:

• Threads: 5-15 posts that explore a topic in depth – the most powerful organic reach on X
• Polls: For market research and engagement with minimal effort
• X Spaces: live audio discussions with experts, ideal for community building
• Quote Posts: Own perspective on industry news – fast, relevant and highly visible
• Short Video: Under 60 seconds, uploaded directly – no link to YouTube or Vimeo

Step 3: Actively build a community

Followers on X are not created through broadcasting, but through interaction. Consistently comment on posts by industry experts, reply to users who discuss your topics and build real relationships with journalists and multipliers. A like algorithm like on Instagram hardly exists on X – visibility comes from conversations.

Agency tip: Plan 20 minutes a day for active community management on X – not for your own posts, but exclusively for comments and replies. After 8 weeks of consistent implementation, our customers see an average doubling of their organic reach without placing a single paid post.

X Ads: Paid strategy for companies

Twitter X Ads have had a turbulent development since 2023 – large advertisers have jumped ship, which has made the platform cheaper for remaining advertisers. CPMs on X are currently 40-60% below LinkedIn levels for comparable professional audiences in tech and finance.

The most important ad formats

• Promoted posts: standard format, ideal for reach and engagement
• Follower Ads: Targeted development of the target group
• Keyword targeting: Unique feature – show ads to users who actively post or search on specific topics
• Takeovers: Premium placements for launches and events

Keyword targeting is the strongest unique selling point of X Ads compared to LinkedIn or Meta: You reach people at the moment they are actively talking about your topic – not based on demographic characteristics or past interests. This is a highly relevant targeting option for B2B companies in niche markets.

Always keep an eye on the right KPIs – on X, it’s not likes and followers that count, but link clicks, quote requests and share of voice in relevant conversations.

Crisis management and real-time communication on X

X is the platform on which crises arise – and the only one on which you can control them in real time. No other network offers the same speed and direct communication with media, stakeholders and the public at the same time.

Professional social media crisis management starts on X with a clear response protocol: Who is speaking? In what time frame? With what tone? Companies without a defined crisis plan lose an average of 72 hours on X before they are able to act – during this time, the public takes over the framing.

Dos and don’ts in the crisis

• Do: Make a statement early on, even if not all the facts are available yet – silence is interpreted as an admission of guilt
• Do: Post regular updates as long as the situation is ongoing
• Do: Reply directly to journalist requests on X – publicly visible
• Don’t: Sounding defensive or legalistic – kills sympathy in seconds
• Don’t: Delete threads or comments – screenshots always exist
• Don’t: Hand over account management to someone without crisis training

Monitoring, analytics and performance measurement on X

X natively offers a solid analytics dashboard at analytics.twitter.com. For professional social media monitoring, this is sufficient for most companies – supplemented by external tools for competitor monitoring and share of voice.

The most important X-metrics for companies

• Impressions: How often your content is viewed – important for reach benchmarking
• Engagement rate: Likes + retweets + replies / impressions – quality indicator
• Link Clicks: Direct performance indicator for traffic targets
• Mentions and share of voice: how often your brand is mentioned in relevant conversations
• Follower quality: Who follows you? Journalists, decision-makers, bots?

Connect X analytics to your overarching KPI structure – platform metrics alone won’t tell you if X is contributing to business goals. Use UTM parameters consistently for all links you share on X.

For a structured Twitter X strategy with professional support, we support you as an agency – from positioning to daily implementation.

Frequently asked questions about Twitter X Marketing

More on the topic: Threads marketing – Snapchat marketing – Organic reach – Twitch marketing – Platforms 2026

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• Threads Marketing for companies: Strategy and tips
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TikTok for fashion companies

TikTok is a great platform for fashion companies to promote their products and services. TikTok offers a variety of ways to be creative and attract users’ attention. In addition to traditional ads, fashion businesses can also create their own short videos and share them on the platform. This is a great way to draw users’ attention to the company and strengthen the brand at the same time.

• Advertising for products and services
• Attract attention to the company

However, fashion companies should keep a few things in mind when creating TikToks. For one, the videos should be short and crisp. Videos that are too long are usually not viewed by users. Additionally, the videos should be relevant to the target audience and offer added value. If the videos are not interesting enough, they are quickly skipped or deleted.

• Short videos
• Target group specific content
• Offer added value

So, to be successful on TikTok, fashion companies need to be creative and create interesting content. At the same time, they should also make sure that the content is short and concise. Only in this way can they attract the attention of users and be successful in the long term.

Tips for creating TikToks

Here we have a set of tips for creating TikToks:

1. choose a theme for your video

Before you start creating your TikTok, you should first think about what topic you want to cover. Possible topics for your video could be:

• A particular piece of clothing that you sell
• A new collection you would like to introduce
• Style advice tips
• Background information about your company or brand

2. keep your video short and sweet

TikToks should generally be no longer than 15 seconds. This means that you need to keep your video short and sweet. Therefore, identify the main topic of your video and focus on the essential information you want to convey.

3. use attractive visual elements

Another important aspect of creating a TikTok is using attractive visual elements. Most TikTok users scroll through the feeds to find interesting videos. Therefore, you should make sure that your video stands out and attracts users’ attention. Some ways to do this are:

• The use of colors and contrasts in your video
• Adding graphics and animations
• The insertion of interesting clips from other videos

4. use the right tone of voice

The tone of voice you use in your TikTok is just as important as the visual elements. Users often decide within a split second whether to continue following a video or not. Therefore, it’s important to find the right tone of voice for your video. Some things to keep in mind are:

• Whether the video should be funny, informative or serious
• What music should run in the background
• How to use your voice to convey emotions

The best TikTok hashtags

Hashtags are one of the most important components of TikTok marketing for fashion businesses. They help you reach your target audience and attract more followers. It’s important that you use the right hashtags to promote your content effectively.

Here are some of the best TikTok hashtags for fashion businesses:

#Fashion: This general hashtag is very popular among TikTok users who are interested in fashion. Use it to include your content related to trends, new products or campaigns.

#Fashionista: With this hashtag, you can attract the attention of an audience that is into styling and always up to date with new trends.

#Style: This hashtag directly relates to styling tips and ideas and can help you draw more attention to your posts.

#Fashionblogger: With this hashtag, you can target the account of fashion bloggers to get more followers and spread your content.

#Outfitofday: This hashtag helps users find outfit inspiration while spreading your content.

#outfitoftheweek: Another great way to provide outfit inspiration while getting more exposure for your business.

However, avoid certain hashtags like #spon or #ad. These are considered inappropriate and can be damaging to your business image. Instead, try to use organic hashtags that speak directly to your target audience. Ultimately, TikTok marketing is about connecting with your audience, so remember to match exciting content with relevant hashtags!

Why is advertising on TikTok worthwhile?

The answer is simple: because TikTok is worth it!

TikTok is the latest development on the social media market and is becoming increasingly popular. More videos are uploaded here every month than on all other social media combined. This means it’s a great opportunity for companies advertising here to get their message out to a large audience.

• Addressing a large audience

Many fashion companies use TikTok as another way to showcase their products and promote their business. By using TikTok, they can show their brand and product in a new light. Most companies post TikToks that showcase their new product or brand. This can provide unique insights into the product or brand, which keeps customers interested or inspired.

• Present products/brand
• Promote company

Moreover, experience shows that advertising on TikTok is very effective. The short videos allow companies to convey their message very precisely and directly. Viewers don’t have time to get bored or tune out – they need to be adressed immediately!

• Conveying messages of the company

TikTok Advertising & Algorithm

TikTok advertising for business

Do you need general information about TikTok advertising for businesses? Here you can find everything regarding TikTok advertising placement and costs.

• TikTok advertising for business

TikTok algorithm in marketing

Now you have all the information about TikTok advertising in the company? But how does the algorithm work?

• TikTok algorithm in marketing

My grandma is 89 and she has Instagram!

Not only since the new features, like Instagram Shopping, more and more businesses (small and large) want to advertise on Instagram. But to do that, you first need a solid channel. That’s why, in this podcast episode, we ask our Instagram expert the most important questions and answers that come to us more often in our social media agency. Instagram tips and tricks for beginners. Back to the overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Structure, marketing and advertising

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Instagram Basics: Structure
2. Instagram Marketing: Reach
3. Instagram Advertising: Ads

Instagram Basics: Structure

You want the full answer to the question? Then listen to the podcast episode or the Youtube shorties.

• How do I get started with Instagram?
• What resonates best on Instagram?
• Which hashtags get you the most likes?

How do I get started with Instagram?

Start by knowing exactly who your target audience is. To do this, you create avatars. If you know what your specific target group wants, you formulate categories under which posts are made. This way you have a fixed editorial plan, which is optimized bit by bit. By analyzing posts and additional interaction with other posts from other channels, you build up your Instagram channel.

What resonates best on Instagram?

As before, the full answer you hear in the Youtube Shorty or in the whole marketing podcast episode from Spotify, iTunes & Co. But central are friendly faces, a smile, brightness and color instead of dull tones. It goes much deeper in the podcast!

Which hashtags get you the most likes?

Yes, findability but class instead of mass.

Instagram Marketing: Reach

In the second part of Youtube Snippets, we look at marketing and outreach.

What is Instagram Marketing? What is the target audience for Instagram?

Officially, the Instagram app registration is from 13 years. Values below this age limit do not exist. Currently, however, Instagram is the “new” Facebook, with everyone here from 14 (or 13) to 60. So Instagram is the “mass platform” that Facebook used to be.

How do you get more reach on Instagram?

In the shorty you’ll learn: Quality of content goes before quantity. There is also a current Instagram tip, the Insta Reels. With up to +300%, +400% reach. Currently, only a few Instagram users are using this new feature, which is meant to compete with TikTok. How do Instagram Reels work? Find out more in the latest episode of the Marketing Podcast!

Instagram Advertising: Run Ads

After Instagram channel building and marketing basics, now a look at Instagram advertising.

How do I advertise on Instagram?

How do I run ads? Social Ads, whether it’s Insta, Facebook, YouTube, LinkedIn or Pinterest are the immediate key to success for many businesses. The major social networks provide the reach that you, your business or your client needs. All that’s missing is the right strategies, the right setup to get started. In this episode, you’ll get your hands on the first tips for Instagram.

For that, we’ll briefly introduce you to 2 types:

• “Apply post” button
• Professional Ads via Facebook Business Manager

How much does advertising cost on Instagram?

Not general sayable, depends on goals, competition & Co. The CPC (costs per click) is decisive in the end. How much do you pay for “a sale”. If you want to market real estate, then such a purchase can be worth 1,000, 2,000 euros advertising costs per buyer. As e-commerce for electronics rather 1, 2 euros per buyer.

How much does social media advertising cost in comparison?

Simply put, the most expensive platform for social media advertising is LinkedIn, where you meet direct B2B contacts. The cheapest alternative at the moment is TikTok. Instagram is in the upper midfield and is slightly more expensive than Youtube Instream Ads (by video).

Description – The most important information at a glance

A fanpage should always have a good description: What makes me as a person (of public life)? The description is important! That should always stand with it:

• Link to own website

Title picture – eye-catcher on Facebook & Co.

The cover picture on Facebook, you always see first. Even before the profile picture, even before the description. Just by the size and presence in the upper part of the fan page, it automatically attracts attention. In the ideal case, you use a very expressive cover picture – an eyecatcher! By the way, also in other social networks like Twitter and Youtube, the cover picture is often the dominating element in the head area of the fan pages. To avoid boredom, the cover picture should be changed every 7-14 days.

The profile picture, in turn, should be as simple as possible. On mobile devices, even on the desktop PC, it is usually only a small preview picture. Ideally, you should therefore make sure to use a portrait. This increases the recognition value and makes it easier for fans to recognize especially you among the many pictures of friends and fan pages. Logos can also be used, but then they should have a plain background and stand out well from it. The best is and remains, a portrait of a person.

Posting – What does a perfect posting look like?

Before a lot of people come to your new fan page (through invitations or searches), it is good if you already have some content for your readers. If you come to an empty fan page, you won’t stay there long and wonder if it is (still) actively used. Therefore: Content first!

Contributions in social networks must always work visually. It is therefore recommended to start with existing content. This includes image material, existing texts (from press, media, etc.) or video content. They can easily be shared and then be found on your own timeline. The description should not be too long here, because only few visitors will deal with the concrete contents of the postings. Usually it should not be more than four lines of text. But you can also share external links, articles and pictures on your own fansite. For your fans also a piece of opportunity to discover topics for themselves.

But in the description you should also use hashtags. They have become essential and briefly explained, keywords that explain the respective posting, or the respective mood. For this article these could be for example: #socialmedia #facebook #fanpage #tips. Not only hashtags are strong, but also marking other people increases the range. You can always link friends or other fan profiles in your posts and mention them by name.

Fans – How do I win first fans on Facebook?

After you have posted and shared your first content, there are several ways to generate more likes, or fans (or followers). One way is to invite your own friends. Friends are often good first contacts, they like to interact with your content. For a more comprehensive social media concept, other factors should also be considered. This starts with the integration of your new fan page on your own website and can possibly go as far as sponsored ads (Facebook Ads). Here, good monitoring can also be carried out afterwards. As social media consultants we always tend to try out several options for the success of the individual channel.

Postings – What should I post when?

With the first valuable content, an eye-catcher on the cover, the profile picture and the first fans, it’s time to get down to business: postings. Because it is important to keep your fan page up-to-date and active – especially as a company, celebrity or public figure. It is not always possible, as a social media manager, to follow all the recommendations of our guidelines – but it is always an orientation to the optium and experience from best practice and social media trends:

1. 1. 2-3 times a day you should post a new one
   2. It doesn’t always have to be professional pictures, even pictures from everyday life work. Your fans also always like to follow what you do, what outfit you wear or at which show you have been a guest.

Instagram – hashtags, mark friends and picture quality

Instagram is especially exciting for people in public life – many young, trend-conscious people cavort here, possibly the opinion leaders of the future. With regular postings it is very similar to Facebook: Likes are generated, then followers and later real fans. But a few things are different:

• It helps to keep a clear style (design), e.g. always post with the same color filter

That was our article: “6 Social Media Manager Tips for the Facebook Fanpage”. We hope you can implement many new ideas and push your fanpage.

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