Kickstarter campaigns: Jeremy Fragrance example

Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected.

He originally asked the community for 25,000 euros, but in the end he recorded an incredible 780,149 euros from 5,955 backers. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

Kickstarter Kamapgne raised 30x more!

That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

Discover more examples of successful Kickstarter campaigns that worked here:

• Kickstarter examples

Own brand as an influencer: profitability, production, delivery and e-commerce

You’ve managed to build a loyal follower base as an influencer and now you want to take the next step to establish your own brand? This is an exciting development that can not only strengthen your personal brand, but also open up new revenue streams. In this article, you’ll learn what to look for when building your own brand as an influencer.

Create a Kickstarter campaign: Crowdsourcing to fund your products

Funding your own products can be a hurdle if you’re just getting started in the world of e-commerce. A Kickstarter campaign is a great way to get financial support from your loyal followers and new fans. In this article, we’ll show you how to create a successful Kickstarter campaign and what to look out for.

Our guide to your first campaign:

• Create Kickstarter Campaign

Kickstarter project page: what to look for on your campaign page? Structure, content, tips

The project page on Kickstarter is the flagship of your campaign. Here you have to present all the important information to convince potential backers. We will go through step by step how to create an impressive project page and give you valuable tips to attract attention.

This is how you build your project page sensibly:

• Kickstarter Project Page

Kickstarter Rewards: Mention, Cheap Products, Early Bird & Co.

The rewards you offer backers are critical to the success of your Kickstarter campaign. We’ll explain what types of rewards work best, how to make them attractive, and why it’s important to reward early backers with special “Early Bird” offers.

Set the right incentives:

• Kickstarter Rewards

Rewards example (simple)

Rewards for supporters:

• Support with 10 € – you will receive an exclusive thank you!
• Support with 50 € – Receive a signed copy of the project.
• Support with 100 € – you will receive our exclusive t-shirt and a thank you card.

Kickstarter campaign video: What to look for? Teaser, call to action, structure, content, convince

An impressive video can make the difference between success and failure of your Kickstarter campaign. In this article, we’ll go over the most important elements of your campaign video, from a compelling teaser to an effective call-to-action. Learn how to convince viewers and get them excited about your idea.

Create your video with a convincing structure:

• Kickstarter video

With these steps, you’ll be well equipped to establish your own brand as an influencer and successfuly launch a Kickstarter campaign for your products. The world of e-commerce and crowdsourcing is yours to explore, and we’ll help you get the best results.

Camping, roof tent, vacation: travel trends

Why do millions love camping & nature?

Roof tents combine all the advantages, from tents to tent trailers, caravans and motor homes, many swear by them.

Inexpensive, independent: Travelling in a roof tent

Why? They are cheap, they fit any car model and you are independent of hotels, rental cars, etc. Wake up at the lake, shopping in the city, no extra driver’s license like with caravans and motorhomes. Roof tents are simply mounted on the car and you are ready to go. No trailer hitch, no extra driver’s license, ready to go right out of the box and all for between €1,500 and €4,500. For couples or young families with baby, the roof tent pays for itself after 10, 11 saved hotel nights, for most less than 1 holiday and you stay overnight as cheap and flexible as never before.

Who goes camping? Statistics and age

If you look at statistics on camping and the different target groups that are interested in camping, you will quickly see that camping is an age-independent phenomenon. The very young go camping, the old drive through the country in a motorhome.

In between, one variant in particular is popular, the roof tent for your own car.

Everybody loves camping

Since we as a social media agency also want to take a little look at the different age groups, here are official figures from the German Federal Statistical Office (Statistia, 2020). Indeed,

Age group, share of campers, share of population

• 14 – 19 years: 10.3% / 6.7%
• 20 – 29 years: 18.0% / 13.6%
• 30 – 39 years: 19.2 % / 14.7%
• 40 – 49 years: 17.9 % / 14.5%
• 50 – 59 years: 17.7 % / 18.8%
• 60 – 69 years: 10.7% / 14.4%
• 70 years and over: 6.3% / 17.3%

Holiday in Germany, Italy, Croatia, Denmark or France, with the roof tent you are immediately on the road.

Holiday without “must”: assembly / disassembly in 1 minute

The biggest advantage and what many appreciate in camping holidays, is clearly the flexibility, spontaneously to the beautiful mountain lake, yet the small shopping trip in the city (impossible with the camper), then back to the country or to a nice campsite, maybe even with a restaurant; or yet pithy in the forest with campfire. The next day it goes on to the next region.

This great flexibility is made possible above all by the rapid erection and dismantling of roof tents.

Setting up a rooftop tent is so quick that it won’t take you more than a minute, even on your very first try. In fact! The technical construction has been developed in such a way that you do not need any tools or strength to erect the roof tent. Basically, you unfold the roof tent once by 180 degrees. You then climb into your roof tent via a small ladder. Voila.

Then there are of course much larger forms of roof tents, eg for families, up to 5 people. Who still needs a number larger, which can buy a folding tent trailer, which is relatively space-saving, light and expanded quickly 10 times as large, with awning, canopy and everything that goes with it. For even more comfort, or for longer road trips perfect.

Made in Germany: Campwerk

Our recommendation? Campwerk. Technology, quality and stability. Starting at 1,200 euros for a two-man tent.

• Two man tent / 2 persons
• Small family / 2-3 persons
• Family tent / up to 4 people
• Alternative: iKamper up to 4 persons

Camping holiday with roof tent on the car

Are you longing for an adventurous and at the same time relaxing holiday? Then camping is just the right thing to get away from the stress of everyday life, enjoy a unique feeling of freedom and spend a lot of time with your loved ones. Especially for several days or even weeks, there is a super comfortable and practical option that is becoming more and more popular: A roof tent on the car!

The most comfortable way to sleep in nature!

Camping is becoming more and more popular with young and old and especially travelling with a roof tent on the car is becoming more and more trendy! A roof tent convinces with a completely flexible travel option, the quick and easy setup, a comfortable living and sleeping area and the unbeatable price-performance ratio. You can start your holiday immediately and travel to any place you want, with a rooftop tent you are guaranteed relaxation, adventure and the feeling of being close to nature. If that doesn’t sound like the best plan for your next holiday?! Here you can find out everything there is to know about a camping trip with a roof tent!

Here you get an insight into camping life with a roof tent! Passionate campers report on their unique road trip to Norway and take you along on their exciting journey.

Practical, simple & convenient< With no other holiday and camping option are you so close to the stars! In a comfortable, luxurious roof tent on the roof of your car. Whether you drive a BMW, Audi or Opel - a roof tent can be mounted on almost any car, if the appropriate roof racks can be mounted on the roof. When folded up, the roof tent takes up no space and when unfolded, it offers a huge area to sleep and live in. It's extremely comfortable and convenient, and offers you an amazingly large sleeping and living area for up to 5 people when unfolded. If that's not enough space for you, you can extend the whole thing with an add-on tent or tent trailer and create an additional area for cooking in the camping kitchen, eating, showering, playing or relaxing.

Advantages: Travelling with the roof tent

A roof tent is actually a normal tent that is already on your car while driving. This means that it does not take up any space or storage space on the road and can be unfolded at any time. The setup is very easy and can be done with just one hand movement. You then have a large, high-quality and robust tent at your disposal, which you can easily climb up with the help of a ladder. A mattress is already in place, so you don’t have to think about anything else. In the best case scenario, mosquito nets will keep mosquitoes at bay and an integrated mattress pad will keep dirt and moisture out.

• Takes up no space / storage space on the road
• Easy handling
• Quick assembly
• Comfortable, convenient bedroom
• Additional living space and usable space
• Space for up to 5 people
• Ideal for families
• Robust, stable and waterproof
• Integrated mattress, ladder, mosquito net etc.
• Extendable with add-on tent / tent trailer / awning

Alternative to motorhome, caravan, camper van & Co.< As you can easily see, a roof tent combines all the advantages of other travel methods. It's not as big as a caravan or motorhome, so you can get anywhere quickly and generally drive as fast as you would in a car. Plus, you can park anywhere, even in the smallest parking space, and you don't have to deal with handling the car. However, when assembled, despite its compact size, it guarantees you a large and, above all, comfortable living space for all family members. It is also important to mention that a roof tent is much cheaper than a motorhome or camper van! While you have to put at least 30,000 euros on the table for these and then possibly still have to take care of the installation or conversion, a roof tent costs you just about 2,000 to 3,500 euros, including the complete equipment! Of course, the nature-loving feeling of camping under the open sky is not lost! The panoramic windows give you an incredible view of the sky and the stars. So what are you waiting for? If this sounds perfect for you, then you should buy a rooftop tent and spend a carefree and unforgettable holiday with your loved ones! These advantages result with a roof tent:

• Cost-effective variant (excellent price-performance ratio)
• Flexible travel is possible (vacation can be started directly)
• Roof tent fits on any car
• No speed limit
• Space in every parking space / parking space

Now that the advantages of travelling with a roof tent have been listed and you have learned why travelling with a roof tent is the best holiday option, the question remains: How does the roof tent actually get on my car? Here you will find everything you need to know about mounting the tent and setting it up at the campsite.

Roof tent assembly: Instructions in a few steps

The only thing you have to do, or rather think about, in order to use a roof tent is to mount it on the roof of your car before you even start. But will a roof tent even fit on my car?! Probably yes, because in general a roof tent can be mounted on any car, as long as it has the appropriate roof racks. So whether you drive an Audi, BMW, Opel or VW – nothing stands in the way of your camping adventure with a roof tent.

Assembly, mounting & handling< Before you start your journey, the specialists at the point of purchase will lift the finished, folded roof tent and slide it onto the carriers on the roof of your car. Once the whole thing is securely fastened, you can start your trip with the tent folded up on the car! When you're on the road or at the campsite, all you have to do is undo all the loops, remove the protective cover and then simply unfold the roof tent completely with a flick of the wrist. Now just put up the ladder and lock it, and you're ready to go into your large, comfortable living area. Here's how the assembly works before you start your journey:

1. Fitting the roof rack on your car
2. Lift the folded roof tent and push it onto the roof
3. Roof tent has rails that slide onto the beams
4. Fasten the whole thing securely (the experts at the store will help you)
5. Close protective cover

Set up at the campsite or on the road:

1. Detach the protective cover and loops from the roof tent
2. Fold up the roof tent once completely
3. Attach stem and secure everything
4. Set up and lock the ladder
5. Climb up and enjoy the comfortable sleeping place

Video! Setup without effort

Now you know how easy and uncomplicated it is to set up a roof tent, but now you can watch an informative video in which everything is explained and shown to you in detail. If you couldn’t really imagine the whole thing until now, after this video, which already has half a million views, you are definitely smarter and best prepared for your next holiday with a roof tent.

Car roof tent for couples or the whole family

A roof tent is not only set up in seconds, but also offers a lot of space at the same time. This makes it a must-have on the campsite – whether for couples or the whole family. Are you travelling as a couple with your boyfriend or girlfriend? No problem in a small roof tent! Travelling with your whole family, including children? You can also find the right XXL roof tent for 4 or even 5 people.

Roof tent 2 persons: Holiday for couples

If you are planning a holiday with your partner, a two-man tent is perfectly adequate. Even with this, in addition to a comfortable sleeping area, you’ll also have enough space for other uses, such as playing. Even a toddler would find room in the middle of you. You are completely flexible with your travel route and can park and stand anywhere with a roof tent. A holiday with a roof tent is therefore the best way to enjoy the togetherness and tranquility in idyllic nature and to admire the starry sky from your tent until late in the evening.

Roof tent for the whole family: 4 to 5 persons

If you are planning a holiday with all your loved ones, a hard-shell roof tent for 4 or 5 people is recommended. This offers you a huge sleeping and living area on the roof of your car and is all the smaller and more inconspicuous folded during the day. If the children and parents each need a bit more privacy, you can make sure that the tent has additional partitions so that everyone has a bit more peace and quiet at night. You can also get an additional extension tent or tent trailer, especially for very long trips, so that you have even more space to use on the campsite. You can use this extra space for cooking with a camp kitchen, showering, playing or just relaxing, or you can divide the sleeping spaces so that some family members have a comfortable place to sleep in the tent trailer.

Of course, depending on how many people you are traveling with, one or the other roof tent variant offers more for you. But what are the costs if I decide to buy a roof tent?

Roof tent / Vanlife Lifestyle: 5 travel stories

Suitable for families, advantages & alternative to the camper van? Close to nature, a feeling of freedom and at the same time pure adventure and relaxation! A trip with a roof tent guarantees all this. Every morning completely free and spontaneous to decide when and where to go. These passionate campers have fulfilled their dream, left their stressful everyday life behind, grabbed a roof tent and plunged into the camping adventure. Here they report on their experiences and the unique experience of their multi-day or week-long roof tent trip.

• Roof tent: Experiences

• Vanlife: Experiences

Costs: Buy roof tent

You want to buy a roof tent? Then there is the question of how much a roof tent actually costs. Depending on the size, model and additional equipment, the price of a roof tent can of course vary. For a 2-person roof tent with integrated mattress and ladder, you can plan from about 1,500 euros. Depending on which shop you buy it in, maybe a little more or less. A large hard-shell roof tent, in which the whole family finds place, can cost gladly around the 3,500, – to 4,000, – euro. Although this sounds like a lot of money at first, it is well worth the investment as you will have to pay for it once and you will be guaranteed a stable and high-quality tent that you will most likely be able to use for many holidays.

In addition, a caravan or motor home would be even more expensive and the overnight stay in a hotel would also dig deeper into your pocket in the long run. Therefore, a roof tent is worth it just because of the price-performance ratio, as it combines everything you need for a successful holiday.

These are the costs you will incur for a high quality roof top tent:

• From 1.500,- Euro for 2 persons roof tent incl. mattress and ladder
• From 3.000,- Euro for hard shell roof tent (4 / 5 persons), incl. accessories

Rent a roof tent

If you are still unsure whether a roof tent is really the right thing for you, you can try it out for a short trip! Just grab your loved ones and rent your roof tent for a few days. The cost for this is about 30,00,- Euro per day, so you have to pay the corresponding price depending on the duration of your trip. This way you can easily test a roof tent on your own car and convince yourself of the advantages of a camping holiday with a roof tent!

Regardless of the size of the roof tent, there are still different models and variants between which you can decide. What are the differences and what do I need to consider when buying?

How much does a complete rooftop tent road trip cost?

Whether you decide to buy or rent a rooftop tent, there is of course the question of how much money to budget for when you are on the road. First of all, you don’t have to spend anything on accommodation, as you always have your sheep’s place ready on the roof of your car. There are still costs for food, fuel, campsites and other expenses.

Check out the video below where passionate campers talk about their 16 day camping trip to Norway. How their itinerary was and what they paid along the way they show you here. Finally, you’ll get some more helpful tips and tricks from them to be prepared for your holiday.

Variants, models and tips

Which roof tent is the best? If you want to buy a roof tent, depending on the duration of the trip, the region, the route and the number of people you are travelling with, one or the other model might be more suitable. Of course, there are various manufacturers, such as Campwerk, who have a large number of different roof tents ready, so there is something for everyone. Firstly, you need to ask yourself whether you prefer a folding entry level roof tent or a hard shell roof tent. The latter not only looks more premium, but also offers a lot more space and storage, is more robust, better insulated and dries faster. Just to name a few advantages. However, a foldable tent is ideal for camping beginners.

If you want to travel with 4 or 5 people, you should make sure that there are individual partitions so that children and parents, for example, have a little more privacy at night. Of course, in the best case, there should also be an integrated mattress and ladder, so you don’t have to worry about anything on the road.

Advantages of a foldable fabric tent

• Ideal for beginners
• Lighter dead weight
• Can be easily assembled and disassembled
• Integrated mattress and ladder
• Extendable with extension tent / awning

Advantages of a hard shell roof tent

• Large sleeping and use area
• Suitable for several people
• Robust and stable
• Not felt while driving (even in strong wind)
• Quick and easy to open and close
• Well insulated / weather and heat resistant
• Solid roof (protection e.g. in case of hail)
• High quality design

Holiday with roof tent: What do I have to consider?

Now that you’ve learned a bit about travelling with a roof tent, you can imagine why it’s the best way to travel for passionate camping fans! You are completely flexible, can park anywhere and drive as fast as you want. Anytime, anywhere, you can create a large yet super comfortable living area in no time and with no hassle, while still maintaining that unique feeling of sleeping outdoors! Sounds like you can get started right away? To clarify any questions you might have, here’s everything you need to know along the way.

Which car is suitable?

Which car is actually best suited for a roof tent? As already explained, it does not matter which car model it is. A roof tent can actually be mounted on any car as long as the roof load is at least 50kg, which is the case with most cars. You just need the right roof racks and a roof tent can be set up – whether for 2, 3, 4 or 5 people!

Pitch, car park and camping site

Where am I allowed to stand with a roof tent? Are there any rules that I have to observe on the road? In general, you can park your car and roof tent at any campsite and spend the night there. In addition, it is permitted in Europe to park your roof tent in public parking lots, so that you can take a break at any time while you are on the road. As long as the roof tent is folded in, it hardly stands out from the car. You can therefore use it in the same way as a normal car. If you want to unfold the tent and spend the night, you should choose a larger pitch or campsite to feel as comfortable as possible.

Installation on the roof

How do I actually get the roof tent onto the roof of my car? The roof tent is lifted onto the roof of your car before the start of your trip, preferably by two specialists, complete but folded up, and then pushed onto the roof racks. These must of course be mounted on your car beforehand. If the vehicle height is too high, the car tent can also be lifted onto the roof with a forklift. However, all this is taken care of at the time of purchase, so you don’t have to worry about anything yourself and can simply drive off with the finished roof tent.

Accessories and other equipment

Last but not least, you might want to ask yourself whether you need any additional accessories for the roof tent. Usually, your roof tent already comes with an integrated mattress, ladder and, in the best case, mosquito nets for the windows and entrance area. If necessary, you can also purchase a suitable mattress underlay to keep moisture and dirt out. Otherwise, you might want to consider matching hanging lockers, so that you can even keep things tidy in the tent.

If you are travelling with your loved ones for several days or even weeks, it is worth considering investing in an additional tent, awning or tent trailer. This will increase your living space by quite a bit, making your holiday a carefree, relaxed and unforgettable time due to the numerous possibilities of use.

You could use these accessories on longer trips:

• Extension tent or awning for expansion
• Awning as sun and privacy protection
• Wall cabinets for order in the tent
• Mattress underlay against moisture and dirt
• Mosquito nets for windows and entrance (partly already integrated)

Tips. Popular destinations for camping

Now you have learned a lot about the new hype around the rooftop tent and especially a camping holiday with a rooftop tent. Now that you are well informed and prepared for a camping holiday with your loved ones, you just have to find the right itinerary. What are the best places to go camping? Where should I start and how long should I stay in each region? Of course, you can plan your trip individually and be completely spontaneous on the road. That’s the beauty of a roof tent! You have a place to sleep anytime and anywhere, so you are completely flexible and can plan your holiday as you wish.

Here are some tips for popular, idyllic and beautiful places to camp:

• Baltic Sea (e.g. Rügen, Usedom)
• North Sea (e.g. Sylt, Borkum)
• Lakes in Bavaria (Chiemsee, Eibsee, Hopfensee)
• Regions around the Moselle
• Resin
• Black Forest
• Berlin / Hamburg (mix of city and nature holiday)

Camping with a roof tent: What you should know

First of all, some interesting information about the roof tent and especially about travelling with a roof tent. A roof tent probably offers you the most comfortable way to spend a holiday in nature. You can start your holiday directly after the assembly on the roof and are completely flexible in your travel arrangements. The whole thing is erected at the campsite with just a flick of the wrist. With an integrated mattress and ladder, you already have an enormous, comfortable sleeping and living area ready for individual use. Not to forget, the best thing about the roof tent: the unique price-performance ratio. From 1,500 euros you can have your dream roof tent mounted on your car and enjoy a carefree and unforgettable holiday – whether as a couple or with the whole family!

These are the advantages of travelling with a roof tent:

• Set up in seconds with just one hand movement
• Enormous sleeping and living area for up to 5 people
• Also ideal for families with children
• Most comfortable travel option
• Closeness to nature and a unique feeling of freedom
• Flexible daily and travel arrangements
• Normal continued use of the car (no speed limit etc.)
• Mountable on any car
• Amazing value for money

Made in Germany: Campwerk

Our recommendation? Campwerk. Technology, quality and stability. Starting at 1,200 euros for a two-man tent.

• Two man tent / 2 persons
• Small family / 2-3 persons
• Family tent / up to 4 people
• Alternative: iKamper up to 4 persons

You want to know more general information about the hype around camping with a roof tent? Then read all about the advantages, the setup, costs, different models and frequently asked questions here: Roof tent trend!

Roof tent: Alternative to the campervan?!

In this first video, passionate campers talk about their four-week trip with the roof tent. After they have already tried several travel options, such as the trunk of their car and a camper van, they came across the roof tent! Is a rooftop tent the best travel option and alternative to all other options? Here, the two share their experiences of their trip with the roof tent with you, answer frequently asked questions and show, or rather explain to you, the advantages and disadvantages of having a roof tent. In advance: The question whether the roof tent is the bester alternative to the camper van, can be answered with yes.

From the Dolomites to Venice

Here you can accompany the 2 adventurers Anna and Mario on their camping trip from the Dolomites to Venice. Which beautiful places they drove to, what they experienced and how relaxed and comfortable you can camp with the roof tent, you can watch in this video. In addition, they reveal some beneficial tips that make camping life much easier.

This is how expensive a road trip with a roof tent is

What does the whole fun of a roof tent trip actually cost me? At the beginning you have to buy the fully equipped roof tent, but then you don’t have to pay for accommodation on the road. You will only have to pay for food, cooking equipment, fuel, excursions, ferry crossings and other expenses. In this video, camping fans Anna and Mario talk about their 16-day trip with the roof tent, their route and their experiences on the road. In addition, they present you in detail what they have spent everything and on what and give you helpful tips for your own roof tent trip.

You will have to pay for this:

• Roof tent incl. equipment (bought or rented)
• Cooking accessories (gas cooker, cool box etc.)
• Food and catering on the road
• Other camping accessories (awning etc.)
• Fuel
• Ferry crossings (+tolls if applicable)
• Fees for campsites
• Additional excursions

Let’s do the math:

About 848,50,- Euro per person for the complete trip (incl. rented roof tent)

Norway with the roof tent: Tour to the Lofoten Islands

This couple also loves nature and especially camping! For them the ultimate solution: travelling in a roof tent! Here they take you with them on their multi-week trip to Norway and give you tips for your own trip! What are the advantages of a roof tent, how comfortable it really is and what you should keep in mind on the road? Even strong wind and rain can’t spoil their holiday – their solution? Check it out in this video.

https://www.youtube.com/watch?v=mbqoqWR0d08

Roof tent camping with the family: 10 tips!

Even if you want to go camping with your entire family, the roof tent is a very good and carefree option. Here you can accompany a family on their camping holiday including children. How you best proceed and what you should consider to get the most out of a rooftop tent holiday, they show you during their trip. Whether it’s packing recommendations, helpful outdoor life hacks or tips for chilly nights, check out this family’s top 10 tips and tricks for a relaxing camping holiday with a roof tent in this video.

10 Tips and Tricks:

1. Do not take too much with you
2. Only the most necessary toys
3. Electric blanket for cold nights
4. Boxes instead of suitcases
5. Gaffers and cable ties
6. Fairy lights
7. Carpet or tarpaulin
8. Use ladder wisely
9. Play Safe
10. Warm outdoor clothing

Roof tent: Camping holidays by car – Travel trends

The most comfortable way to sleep in nature! Camping is becoming more and more popular with young and old and especially travelling with a roof tent on the car is becoming more and more trendy! A roof tent convinces alone by a completely flexible travel option, the quick and easy setup, a comfortable living and sleeping area and the unbeatable price-performance ratio. You can start your holiday immediately and travel to any place you want, with a rooftop tent you are guaranteed relaxation, adventure and the feeling of being close to nature. If that doesn’t sound like the best plan for your next holiday?! Here’s everything there is to know about a camping trip with a rooftop tent! The overview, Travel Trend:

• Roof tent

Camping: Trend Individual Travel & Nature<

1. Camping Trend: Overview, Prices & Statistics<

Camping Trend: Overview, Prices & Statistics<

Why do you write about roof tents? Because we love them and camping holidays, just like millions (~18% of 20 to 60 year olds) of Germans. For many years there has been a movement that is getting bigger and bigger: Individual travel! Holidays in a two-man tent, family tent, “vanlife” or camping site – there are now millions in Germany who love camping, as can be seen in the statistics in a moment.

On Youtube, Instagram and TikTok we see adventure, campfires and pure nature. But what’s the best way to travel? There are various options, from a simple tent to a big, bulky camper van; complete with shower, camping kitchen, 4K screen and bedroom.

• Roof tent & Camping<

Vanlife Stories: Travelling by bus

Advantages, experiences, low budget DIY expansion & finance van tour – camping is becoming increasingly popular with young and old and especially traveling in your own van is an optimal option to switch off from everyday life and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their own campervan.

What sounds completely crazy for other people but fascinating at the same time, is for these campers a fulfilled life dream! Take a look at some vanlife stories here, in which they report on their adventures and experiences on the road, and in the best case inspire you with tips and tricks for your trip!

• Vanlife Stories

Satellite projects for search engine optimization: How does it work?

Here’s a little best practice of mine, to support my modeling agencies worldwide, we have founded an online fashion magazine in six languages. On my model agency page I can of course not report so extensively on topics and names, after all, we work with very high-priced and exclusive customers. So when client A reads the headline “Client B: New collection in the shop” or relatively flat topics like “The five vitamins to lose weight”, “The three best diets”, “That’s why the food industry doesn’t want you to lose weight” – all topics that don’t fit to a high fashion model agency.

Topic shift

But perfect for a fashion magazine: fashion, trends and nutrition! At the same time, of course, the fashion magazine also writes about fashion shows, supermodels and advertising. These are again perfect backlink sources (links that positively influence search engine optimization) for my model agencies. So the pages complement each other and form a network. Visitors wander between the pages. The fashion magazine is a satellite traffic (visitor) source for the model agencies.

Think Big! More than just a project

This shows you that even as an established company you are constantly looking for new and better concepts. My path led me from felt 100 pizza flyers and 400 logos, away from my advertising agency and brand building for customers to brand building for my own brands, from employees for our brands to flexible personnel structures, from freelance models, influencers and speakers to current investments in passive revenue sources. This includes not only software, but also rights of use, in the media area and model management as well as brand new, music management. Even better than recurring subscription customers are passive sources of income, such as rights of use. Rights of use do not require any acquisition of new customers or marketing campaigns to hold. Continuous further development. A long, rarely predictable, daily exciting away.

That’s why the motto always applies: ideally, you feel like a little boy or a little girl on the football pitch and enjoy what you are doing without a concrete goal, the path is the goal. You want to win, that’s important! Always be open to improving your own business models. Optimization and further development is the core of successful companies.

Digital development and cross-media for entrepreneurs

A business model is never really complete. Times change, people change and so do their needs and desires. The car is no longer what it was in 1920. Smartphones are no longer those that were in 2010. TikTok is no longer what it was just a year ago. You too will always have to keep your finger on the pulse. As you can see, automation also plays a central role. Which business processes can be automated at all? As you can see from the best practice above, there are numerous possibilities to exclude logistics, e.g. through Amazon FBA, software products or agency services of distribution. Orders can be automated, e.g. by uniform price models and digital payment systems like WordPress in connection with WooCommerce, completely free of charge. Distribution can also be completely outsourced, as can music usage rights, from old control models such as GEMA to modern distribution via RecordJet. The own work focuses only on the production, everything else behind it is done by someone else. The daily income from the various music portals such as Spotify, iTunes or Deezer can then be easily viewed online as a manager, updated daily.

The better the business processes, the more satisfied the customers are. That’s why it’s important for me to emphasize for the topic “keeping customers” that especially a fluent service, punctual fees, punctual transfers, typical German virtues, if you like, contribute a lot to building up satisfied regular customers. Ultimately, this is especially true of customer service over a long period of time.

What can the software do? Free evaluation of Influencern

With our price calculator, we give agencies, brands and companies, but also the influencers themselves the opportunity to calculate their prices for individual sponsored postings well-founded. All they have to do is enter the name of the influencer. The rest of the calculation is done by the algorithm, based on the media data from the latest 15 postings. At the end you get an immediate and free price evaluation, which is fair for both sides. With the price, Influencer Fee shows the most important statistics on the engagement rate and number of impressions per posting.

The principle is very simple. Agencies do a lot of the work, because otherwise they have to sight every single person by hand. Every week the last 10 to 15 postings are analysed, all data is entered manually and then calculated. The comparison takes a lot of time. At Influencer Fee all this is done with one click. The price and the statistics can then be printed out and, for example, taken directly to the price negotiations. The algorithm is programmed so that the prices are fair for both sides. A solid negotiation basis and 100% free.

Where is the business model?

The free calculation brings us a lot of traffic. For many important keywords we are international number 1 / 2 in the search engines like “Influencer Calculator” or “Instagram Calculator”. Agencies, blogs and magazines can buy the price calculator as HTML embedding for their own website. The advantage: Visitors through SEO option and retention time of visitors as well as interaction (clicks) with the website. All important criteria. If, for example, you want to enable your Spanish customers in Spain to calculate prices or the readers of a large fashion magazine from Great Britain, you can buy the embed code for only 9.99 dollars a month. The amount is then automatically debited from the account every month. The customer gets a price calculator for his own website, which can be integrated into articles dealing with social media marketing, influencer marketing or influencers themselves. The readers can calculate now independently the prices of their favourite Influencer.

• Advantage 1 – We “determine” the price worldwide
• Advantage 2 – Excellent backlink source for our social media agency (30,000 unique visits / month; One Pager English), keyword: win customers
• Advantage 3 – Monthly, passive income
• Advantage 4 – network expansion worldwide
• Advantage 5 – press references (including Rolling Stones [USA], El País [Spain], RTL [Germany] and Daily Mail [UK])

From Waste Product to Cash Cow

What I like most about this project is the story behind it, it was actually a “waste product”. Much bigger was our software “Social Analytics”. We were pioneers for instagrams and monitoring. Of course, as you are used to in Germany, completely without investment and help, because this is all “new territory”. Nevertheless, we competed with US Americans and a Russian team.

Then came the Big Bang. Unfortunately, a month after the release of the big Cambridge Analytica scandal in the USA, the Big Bang came up. Due to the influence of the US presidential election, the topic of “influencing opinion in the social media” was so high that Facebook founder Mark Zuckerberg even had to testify in person before the US Senate. As a result, many changes were made to Facebook. Essential updates came in the next 48 hours. In the end, we only had a few hours to think and had to stop the service immediately, as did the Americans and Russians (competing products). Because Instagram belongs to Facebook, we lived on Instagram profile data. A sad moment for founders after investing half a year and a lot of money in the monitoring software. Nevertheless, you should always see the glass half full! We don’t have any social monitoring software anymore but a great story.

“Influencer Fee” was only one feature of the “Social Analytics” software, a small extra product besides the big (also expensive) monitoring software. Mini-monitoring for everyone. This is how one of the price calculators for Instagram came into being, which today brings us 30,000 free visitors a month through search engine clicks.

Products & Shop on Facebook and Instagram

Social selling is becoming more and more important. In online marketing, the aim is to have as few barriers as possible, since the cap concludes the desired action. On a website, for example, this is the number of clicks until the purchase has been made or until a specific product has been found. Each additional barrier, which means each additional step, makes the purchase more difficult and thus lowers the conversion rate. The shorter, simpler and more understandable the paths are, the better. That’s why it makes sense sooner or later not to lure people out of the social media network into your own online shop, but to sell products directly via social media networks. The so-called social selling.

Some platforms now make it possible to create your own online shops. The online shops are then linked to the real platform. The big advantage is that the users have the possibility to browse the products directly in the social network. On the other hand you have the possibility to link products directly in your media, for example if you post a photo. If users are then more interested in the posted product, you can find out which product it is by clicking on the medium. In addition, they get all price information directly and can click directly to the product in their real online shop. Social selling, with its own online shop in the social network, lowers the hurdles for sales from social media networks accordingly.

Share and Embed for Business (and private)

Tip for all webmasters! At the end of the article you will learn how to bring YouTube videos responsive to the different devices by separating CSS classes. This means that YouTube videos are adapted to the screen size of the different end devices between computer, notebook, tablet and smartphone. And it’s completely automatic.

Regram, ribs and retreat, but all this has not only something to do with content production. Because of course also private persons use the sharing of other contents. Funny videos, informative, jokes, memes or just videos of sweet animals. The Internet and especially social networks are full of creative photos and videos. When content triggers emotions, you want to preserve them for yourself. That’s why a lot of content is shared on your own timeline, for yourself but also for friends. After all, you can always use it to show how trend-conscious you are yourself. Trend awareness as well as “seeing and being seen” is exactly what social networks are all about.

May foreign content be shared?

Anyone who registers on a social media platform enters into the general terms and conditions of the platform. Here it is already specified that the contents may be freely shared within the social network. Therefore, media, provided they do not leave the platform, may be shared by users in certain predetermined ways. Depending on the social network, the form of permission differs. Because sharing content is not the same on every network. Some networks encourage content to be shared by others. Other networks, on the other hand, try to make it more difficult to share content. Let’s take a quick look at the social networks in detail and how simple or complex content can be divided.

Share Posts, Links, Photos and Videos on Facebook

Facebook is by far the most open network for sharing content alongside Twitter. No matter if it’s links that lead to your own blog, online shop or to external media such as magazines, photos of yourself, your girlfriend or even of company websites as well as videos and all areticles themselves. Facebook is therefore the best platform for distributing multimedia content. While other platforms such as Instagram, Snapchat or Tiktok have relatively many restrictions and do not allow direct linking, Facebook as a social media manager is a great place to let off steam.

Within Facebook, you can not only reuse any form of media, but of course you can also use other people’s media yourself and recycle them accordingly. At this point, however, you should always take a legal look at the current situation and, of course, at the current general terms and conditions. Because despite being up-to-date, the terms of use are constantly changing, even if they are only details. For example, in our article about privacy settings on Facebook in the changing times from the Cambridge Analytics data scandal to today’s Facebook Privacy 2.0.

In principle, however, one is quite independent within the social network as far as the use and reuse of foreign media is concerned, insofar as one is within the limits of the terms of use but also of national laws.

The advantage of Facebook, the target groups are very broad. From the 20-year-old person to the thirty-year-old to the 40-year-old woman, the 50-year-old man and even the 60-year-old pensioner. On Facebook you can therefore reach people very precisely through so-called targeting and retargeting.

The disadvantage is that because Facebook is already the largest social network in the world, placements are highly sought after. Billions of photos are uploaded every day, billions of articles are written. Who gets presence and is immediately visible in the Facebook app and who doesn’t appear in the newsfeed of the app? This is where Facebook earns its money and therefore, if companies want to achieve large reach, they must not rely on organic reach, but on paid reach. Of course you will also find many tips on this in our Social Media Blog!

How do I share Facebook content on the website? If you want to embed Facebook photos, videos or posts on your own website, you need to embed HTML code. It’s very simple

• Open https://facebook.com
• Comment, select photo or video
• Choose now the option “Embed post”
• Now you can see the HTML code, the iframe
• Copy HTML code
• Insert HTML code into the web page

Share Posts, Links, Photos and Videos on Twitter

Twitter is the most open network for sharing content alongside Facebook. Here you can also share a wide variety of media content. At the beginning Twitter was relatively limited to text messages with a maximum length of 140 characters. Today many things have changed, the tweets may be much longer, media content is no longer limited to text only but additionally photos may be uploaded, videos even better, links to articles or products in the online shop may be shared.

The disadvantage of Twitter is that you don’t get much coverage here, if only on very specific topics. So if you want to have reach, on a larger scale, you should focus on the other network. Especially Facebook, Instagram and YouTube.

How do I share tweets on Twitter?

• Open https://twitter.com
• Log in
• Select a tweet of your choice
• Press the second icon, bottom left, Retweet
• Optionally you can now add your own description
• Send the tweet

How do I embed a tweet in WordPress or another website?

There are basically two ways of embedding the data in Internet pages. By default, tweets are embedded by HTML code, a so-called iframe. Especially for users of WordPress there is also the possibility to insert links directly in the post. The content management system then automatically converts the link into a Twitter embedding.

Twitter embedding on websites

• Proceed as above: Open Twitter, log in, select Tweet
• Press the arrow
• In the upper right corner.
• Select “Embed Tweet”
• Now you can see the HTML code, the iframe
• Copy HTML code
• Insert HTML code into the web page

Twitter Embedding on WordPress

• Go ahead with it upstairs: Open Twitter, log in, select Tweet
• Press upper right on the arrow
• Choose “Copy Link”
• Insert link into WordPress page
• The system automatically converts the link for embedding (tip! This also works with YouTube videos)

Share photos and videos on Instagram

Instagram is less open about sharing content than the two previously mentioned candidates. On Instagram there is no way to share content directly.

Tip! Use a Repost App. Such Repost Apps can be found for free in Google’s PlayStore but also in Apple’s iStore. With these apps, you can easily copy links from each media content, paste them (in the app) and you can share the photo or video on your own channel.

Can I embed Instagram on my own website?

Just like in the other networks, they simply take the post of your choice and press in the connection top right on the small arrow and choose Embed. Instagram will immediately show you the right HTML code for your website. Tip! On WordPress it is enough to insert the link to the post. This means you don’t have to go to the settings to get the code, you just have to click on the post and copy the URL of the page and paste it into your WordPress post.

Share photos on Pinterest

Pinterest is an excellent source for link building in search engine optimization. At the same time, Pinterest is very open to sharing media content. Every user has the possibility to create different galeries, so-called pinboards. On every single pinboard you can upload or share different photos, every single post is called a pin. Just like a post on Twitter is called a tweet. Thus, the social media channel of users consists of several galeries, the so-called pinboards. Users can freely access the content of others. So you can also create complete pinboards without taking a photo yourself. Media contents are therefore also valuable here by the compilation. If you focus on one topic and specialize in tuning cars, you can create very special boards here. For example to the individual car brands, all around Mercedes, BMW, Renault, VW and many others. It goes even deeper, how about single pinboards for the different parts of the car in conjunction with a car brand. For example, you could create Mercedes interiors, Mercedes sound, Mercedes rims and so on.

The more boards you have created and the less competition you have, the faster you can increase your reach on Pinterest and then use the traffic to link some products to your own online shop that you have in stock. Now they have a free link source, congratulations!

Can I embed Pinterest on my website?

Yes, of course! Just like on Facebook and Pinterest but also Instagram, you only have to select a specific post and look in the settings for the Share or Embed option. There you will find the HTML code for the iframe under Guarantee. All you need to do is copy it and paste it into your website.

Share videos on YouTube

Last but not least, YouTube. YouTube videos are great for embedding but also for sharing.

If you want to share Youtube videos on your own YouTube channel, you have to create playlists. Within this playlist you can save different videos so that the playlist serves a certain purpose. So you can put together playlists from the current chart songs or playlists on various topics, for example explanatory videos for the iPhone or explanatory videos on bicycle repair if your online shop deals with the subject of bicycles and bicycle accessories.

However, YouTube videos are also profitable for search engine optimization. Because by embedding them on your own website, blog or online shop, users stay longer on the site. The time spent on a website is a very important indicator for the rating of Google but also of other search engines. Because in a nutshell, search engines are all about showing users the best possible content. Best possible is defined after a long stay and frequent interaction as well as the visit of following pages. The more active the users are who have clicked on a search result, the higher the page will be rated. Of course, always in comparison to the competition. For example, if we stick to the subject of bicycles and bicycle accessories, they could describe various video tutorials in their own blog on the subject of bicycles, riding a bicycle and bicycle accessories in more detail. You can also embed videos in existing articles. What is the advantage? Suppose you have an 800 word article. The average reading time is 1.12 minutes. By embedding a YouTube explanatory video, for example on the topic of patching bicycle tubes, with a total length of 10 minutes, you can encourage visitors to watch the entire explanatory video, repair the bicycle on the side and thus not only stay the 1.12 minutes on their side but raise the average dwell time to 3.5 or even 4 minutes. That by embedding a YouTube video created by a third person. Wonderful content!

How to embed YouTube videos in your blog?

For YouTube there are two ways of embedding, again the standard website and specifically for WordPress, the content management system’s own conversion of direct links.

YouTube embedding on websites

• OpenYouTube, select video
• Select “Embed video”
• Now you can see the HTML code, the iframe
• Copy HTML code
• Insert HTML code into the web page

YouTube Embedding on WordPress

• Go ahead with the above: Open YouTube, select video
• Copy the URL of the page
• Insert URL in the WordPress page
• The system automatically converts the URL for embedding

Here is another unbeatable advantage of WordPress: WordPress converts the respective video link, suitable for the end device, responsive to all sizes. The standard YouTube video embed on the other hand has a size of 516 x 350 pixels. For devices with higher image resolution, the video will quickly appear clear. Accordingly, one should think about adapting the video size to the respective end devices using CSS.

Tip and Excursus! Responsive YouTube videos through CSS

If you want to change the YouTube formats using CSS, you can assign individual classes to the individual iframes. This allows them to specify that there is one class for smartphones, one for tablets, and one for notebooks and computers. Depending on the size of the screen, the size of the Youtube video embedding adapts to the screen or the screen resolution.

To keep the example simple, we distinguish between stationary devices such as notebooks and computers and more mobile devices such as tablets and smartphones. We define our breaking point, i.e. the number of pixels on the screen at which the CSS classes change, at both 980 pixels. First two new classes are created in the CSS file.

Example for CSS class separation:

@media only screen and (max-width : 901px) {
#no-youtube-video {
display: none;
}
}</block quota>
After the CSS file has been adapted, the code for embedding the YouTube video has to be extended by the class. This is the standard YouTube code for embedding:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/b_VdyV_dNB4″ frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

By the adaptation the code gets the class and looks like this:

<iframe class=”no-youtube-video” width=”560″ height=”315″ src=”https://www.youtube.com/embed/b_VdyV_dNB4″ frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

Monitoring the successes – Facebook, YouTube, Instagram and Co

However, social media monitoring is extremely different. There are areas in influencer marketing that can hardly be monitored at all. The last action, for example, coupon codes in Instagram Postings. No direct links can be placed here and therefore clicks and sales cannot be traced. Of course, this is a big problem for many companies who are also building reach with the promotion through influencers. At the same time, there are options such as Facebook ads that can also be switched to Instagram, which are extremely accurate in reporting and monitoring. So accurate that even many critics are concerned about privacy, after all, advertising is becoming increasingly personalized. Here, paths can be traced extremely precisely so that you know and see exactly who likes your own brand, who buys the products, who is interested in similar products, how old the people are, where they come from and what their interests are.

The evaluation in monitoring is so different. If you really want to deal with this topic, you should start directly with software. The subject of monitoring is so diverse and special that it cannot be explained in a few paragraphs. The best recommendation is therefore Learning by Doing and YouTube videos! Add a portion of cleverness and the monitoring can begin.

KPI – Key Performance Indicator

There is only one term for measuring success in business management: key performance indicators. The so-called KPIs document the degree of fulfillment. In online marketing, these are primarily the conversion rate, which provides information on sales or contracts, the click-through rate (CTR), with a statement on the proportionality of clicks achieved in comparison, up to the interaction rate, the engagement rate, which indicates how many reactions there were to certain media content, and up to the response rate, which provides information on how many responses there were to a certain action.

Let’s take another look at the different KPIs:

Interaction Rate – Engagement Rate

The interaction rate or the commitment of the users plays an important role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns.

The formula for calculating the interaction rate:
( Likes + comments x 5 ) / Views = commitment</block quota>(
You can adjust the value x 5 as desired, upwards or downwards. More about Intercation rate

Click Rate – Click Through Rate CTR

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign.

• A social media posting reaches 1,000 people,
• Of which 50 click on the offer,
• Gives a click rate of 5%

The click rate formula:
Impressions (views) / clicks = click rate</block rate>
More about Click rate

Conversion / Conversion Rate

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for your social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated.

More about Conversion Rate

Response Rate – Response Rate

The response rate indicates the response rate to a particular campaign and, when comparing several campaigns, which success factors can be derived from it. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. If 400 questionnaires came back, the rate would be 40%.

The formula for calculating the reaction rate:

( received / sent ) * 100 = Response Rate

More about the reaction rate

Influencer Monitoring

Influencer monitoring can be difficult in some cases. In other cases it is again relatively simple. Ultimately, the best way to monitor influencers is to have direct access to the statistics and analyses of each influencer. Of course, this is not always possible, so most influencers usually send screenshots of statistics. You can then use social media software to offset and check these in parts. In principle, however, the aim is not only to equip influencers with free articles and products, but also to report the actions and interactions in a sustainable manner. Just as with advertisements, the ultimate goal is to separate successful influencers from less successful ones so that long-term collaboration only begins with influencers who ultimately provide conversion.

The simplest and most effective way is to use so-called short links. Short links are then placed below the postings, e.g. in the YouTube description, the description below the Facebook posting and of course as a Swipe Up link in the Instagram Stories. In the back end of the short link provider, you can see in the statistics how often the user clicked. If you work with 20 influencers, you can compare all influencers after 30 days. Just write down the costs and the clicks next to them. From this you can calculate how much you paid for a click. The influencers with the most successful campaign will then continue to be booked. The tracking and reporting of influencer campaigns is as simple as that.

You have learned how to calculate the click rate before, with a small variation you can calculate the click price.

Calculation and formula for click price

• Costs / Clicks = Click price

Let’s look at the comparison in a simple example:

• Influencer A costs 2.000 € for 250 clicks = 8,00 € per click
• Influencer B costs 10.000 € with 500 clicks = 20,00 € per click
• Influencer C costs 7.000 € for 800 clicks = 7.20 € per click
• …

As a result, the campaign with Influencer C would persist.

Of course there are other factors, but these are the basics. Of course, there are other factors that are important for the valuation:

• Impressions, reach in the community
• For major influencer branding and positive image
• Conversion Raid, Closings after click

Reporting and monitoring software

If you are more interested in monitoring in social media marketing and want to work with analysis methods of a sSocial Media agency, then we recommend you take a look at Social Media Software. Especially on our large articles on the subject:

• Social Media Software Comparison

• What is scalability?
• What is a scalable business model?

Learn how to scale from the online marketer: Advertisements

Most social media managers who start a search query in terms of scaling want to find out more about the topic, in other words, how can you make a lot out of little?

Many young entrepreneurs in the online marketing sector often start their first scaling in the area of affiliate marketing. The basis is often a small blog with articles, or a landing page (a single HTML page with a sales-optimized interface). On this blog there is then e.g. test report, to topics like E-cigarettes, the classical coffee machine or also the coffee pad test, exactly the same goes it naturally also for bicycles, E-bikes or also the automobile industry. In the individual blog articles are then the so-called affiliate links deposited. Every time a user buys a product by referring to the affiliate link, the blog owner earns between 5 and 20% (usually 10%) of the sales. This is how affiliate marketing and scaling works on a small scale.

The aim of the young entrepreneur is to buy targeted reach through advertisements in social networks so that sufficient sales are generated. Each page or advertisement that generates sufficient sales will then become a sustainable project for the entrepreneur. The advertisements start off with small budgets and, if they perform well, are turned up. Scaling!

With a small budget, they now test different advertisements for effectiveness and compare the campaigns with each other. The investment is not too high, because each campaign is tested with perhaps only 20 € or 30 € per day. This can be used to calculate results and identify the most successful advertising campaigns. These campaigns are then equipped with the budget of the campaigns that are not running so well. The less effective campaign will be shut down.

All clicks generated by the reach are then directed to a blog or the specially set up landing page.

Let us summarise the example once again: In our best practice, the young entrepreneur would have set up a blog with various comparison and test reports. These are advertised in social network by individual advertisements.

Monitoring, Optimization, Scaling

After approx. 50 articles, the articles are equipped with advertisements. Every single article gets an ad campaign. Within this advertising campaign there are then the different advertisements, which are tested against each other. So it could be with the e-bikes a photo in which a person rides. On a second graphic you can see the e-bike in detail. A third graphic shows the e-bike in the garage, without a person. Which of these three graphics will bring the most clicks and the most sales? With all 50 articles 150 different advertisements would develop in such a way. The results can be evaluated after a short running time of 2 or 3 days. Individual advertisements that convert poorly, i.e. ensure few clicks and sales, are switched off early. After monitoring, it is decided which campaigns will be shut down and which will be continued.

Of 150 advertisements, maybe 20 or 30 will survive, but these are profitable! Each single page or advertisement costs about 50 € per day and brings in turn affiliate income of 70 €. This results in a daily profit of 400 to 600 €, a monthly profit of 15,000 € without fluctuations. Thus a small blog or a landing page on the subject of comparisons and tests became a proof of concept. The functioning business model was then further optimised, budgets were reallocated and thus further expanded. For a single person, good work.

How does Pinterest work?

Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. The special thing about Pinterest is that you can search photo content much better here. Through hashtags but also descriptions the search is really very helpful. In addition, here you have the advantage that you can set links, you can’t do that with Instagram, at least only to a limited extent. Each new release is then a new pin. Not only new publications, also shared contents are called Pin or Repin.

Tip! Use pins for search engine optimization

Search engine optimization is nowadays one of the most important fields for many companies, firms, physical or digital with online shop. Good link sources are worth a lot, with Pinterest you can collect qualitative links and not only support other social media channels by making the community on Pinterest aware of their other social media channels, they can also collect additional valuable trust for their digital media, for their own website, landing pages or even the online shop.

On Pinterest you also have the possibility to add links, but also very detailed descriptions. Of course, the titles of the respective postings can also be optimized here. Microblogging! In addition, Pinterest provides valuable visitors through its own users. People who don’t get to know us e.g. through Facebook or YouTube. Pinterest is especially worthwhile for inspiration. Whether it is for your own living room, the new home furnishings, your own kitchen, fashion, decoration, there are many different fields in the field of creativity.

The Pinterest Pinboard

Basically you work on Pinterest in different subject areas. Every single topic gets its own pinboard, a gallery.

Just create your own collection of pictures now, with different photos on your relevant topics. Each main theme gets its own gallery. Within the gallery you publish photos, i.e. pins. They have a title, a detailed description and ideally even a link to your website or online shop. You can not only publish your own content, but also use photos of others. With us you can expand your own gallery with great content from the community. So that their gallery and their Pinterest channel get more and more visitors, the community grows and they generate more and more clicks accordingly, increasing their reach.

Pinboard optimization for search engines

If you really want to end up in search engines, you should take a close look at your topics beforehand. Which keywords have high traffic? Sort your different topics into clusters. Simply put, you could say we are judging everything about house and garden! We offer inspiration for summer, autumn, winter and of course spring, when the garden blossoms and wakes up again. In addition, we have tips for living room, kitchen, bathroom, children’s room and of course also decoration, interior design. For all these topics, the individual clusters, we are now creating pinboards. Once the pinboards are well filled, with twenty, thirty photos or more, you can go one step further and act even more accurately. Kitchen and baking, Kitchen and furnishing, Kitchen and cooking, Kitchen and trend colours… The more precisely you place your topic, the more frequently users will become aware of it. The more varied and precise your channel is, pinboards, pins and repins, the more interesting it becomes for users to become followers so that they can get new updates on their favourite topic.

Q&A

1. How can I post something on Pinterest? As with any app or platform, the first step is to register with an email or phone number. Then you can start directly with the first pin.
2. Is Pinterest.com free? Yes, Pintererst is absolutely free to use. On notebooks as well as on all smartphones and operating systems and Android and iOS.
3. How do I unsubscribe from Pinterest? To unsubscribe you have to go to the account menu (icon above right, three dots). After the click a menu opens. At the bottom you will find both “Add account” and “Logout”