Time Lapse! Social media 2004 to 2026

New social apps enter the market every year. Few become relevant market players and some social networks you don’t even know today.

Evolution of social networks: history and future

As a social media agency, you need the Internet like the air you breathe. Did you know that the Internet was born very close to us? Back then, it was a project at the CERN research center in Switzerland. In principle, it’s quite simple: hyperlinks link content. The system was quickly used by the US Army and was intended to serve data exchange at that time. At some point, the protocol became freely available, and since then, people have benefited from the incredible flow of information and speed possible with the new digital networks.

• Development of social networks

Search algorithm: Google Updates

How does the Google algorithm work? How does Google sort the search results? How does the page rank work?

Every year, Google makes hundreds of changes to the search algorithm. In 2018, they reported an incredible 3,234 updates, averaging nearly 9 per day. Although most of these changes are minor, Google occasionally makes major algorithmic updates (like Panda and Penguin) that significantly impact search results.

For search engine marketers, knowing when major Google updates occurred can help explain changes in rankings and organic website traffic, and ultimately improve search engine optimization.

Many who only maintain a single domain do not know the impact that such an update of the algorithm has on different sites. To give you a little insight into how such a change affects the rating of pages or the number of impressions, i.e. the display within the search results, we have some interesting screenshots for you.

Effect on Google.de: 4 days later

These screenshots show Google Search Console. It shows what successes a single domain has in the Google search engine. All rankings are listed, i.e. all keywords or keywords for which your website or e-commerce is placed.

Some sites benefit from such updates in the algorithm, while others lose extremely in value. Without digging too deep into the sewing box, there have been some worried calls in our agency.

The tenor is then mostly relatively the same, our site suddenly crashed! -40%, -50% in range. Circa 100 live visitors, suddenly there are only 50. Accordingly, the update of the algorithm has a big impact on website operators.

Who wins, who loses?

The effects refer to the general content quality standards. Who offers his reader the most added value?

1. Unique Content – Unique Content
2. Visual media – increase retention time
3. Sharing – How often is your site shared
4. Left – Outgoing and incoming links
5. …

Those who make the most effort benefit from such updates.

How does an algorithm work?

Why don’t we ask Google… How does an algorithm work?

Now let’s look at some examples.

Best Practice: SEO impact

Here you see pages from our (so to speak, private portfolio). This includes our companies. Here you can see how such an update affects domains.

• 65% of our domains are constant
• 25% increased moderately in range (approx. ~5% growth)
• 5% increased strongly in range (approx. ~20% growth)
• 5% dropped in the ranking (test projects including scraping)

Test projects that were not filled with qualitative content decreased in reach. All others (95%) for which we put a lot of effort (as you can see in this article) went up.

Loser: Example real estate (scraped data)

Project: Confidential.

This is how things can go down when test projects are based purely on data, not on “human” texts. One of our side has been hit extremely hard!

Consistent

65% of our domains have hardly changed or, as can be seen here, have remained the same in terms of organic growth.

Winners with strong increase: Example fashion magazine

Here you can see our modemagazine.

The first day I thought, why?! Then, after 3, 4 days it went steeply uphill!

This testing in the first few days was also the case for other domains, which also recovered but did not receive an additional push.

Winners with strong: example real estate

Project: Confidential.