YouTube: The Power of the Many – Long-Term Analysis

It won’t be long before YouTube turns 20 years old. With the founding and launch of YouTube, the world has changed. It all started in 2005 and today 10,000 hours of video are uploaded every hour. Big competition!

2 billion people use YouTube every month. In the last 6 months alone, that gave YouTube, round about 33.77 billion visits! For such a “test volume” one could not have evaluated from still 20 years, today already, with “crowd wisdom”. Therefore, our analysis focuses on the factor “Views”. Which are the most successful videos ever, ever, ever? Here is the answer.

Tip. If you want to know how to be successful on YouTube, then read more about our social media agency and YouTube agency here.

Now only 1x scroll to the toplist!

Fashion: Balenciaga, Off-White and Supreme

Balenciaga – Testimonials, Lookbooks and Shopping Hauls – Balenciaga is one of the most hyped brands. Why? Good social media marketing for fashion. 79.9 percent of the population in this country is registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been popular on YouTube for years and may be a little creative input for your marketing team.

• Balenciaga

Off-White – Shopping videos, buying tips and fashion show models – learning from the best, is a good tip especially for young social media managers! One of the best, in social media marketing for fashion, is Off White. just ten, fifteen years ago, expensive market research institutes had to be hired to know what “works well” and what doesn’t. Today, all you need to do is look at YouTube to see what’s causing the biggest hypes.

• Off-White

Supreme – Quizzes, wardrobe tours and reaction videos – Fashion in social media marketing is one of the most contested areas by agencies, labels and countless startups. One of the leaders, in creative ideas, online and offline is Supreme. Looking for ideas for your own videos on fashion, outfits or sneakers? A look at the most popular Supreme videos can give you the right input for your own creative process.

• Supreme

Sports: football, basketball and soccer

Football – It’s a billion-dollar market and young social media managers are constantly looking for new, creative ideas. From a simple Instagram post, to an elaborate YouTube documentary. But, where do the ideas come from? One simple way: recipes for success. The best soccer tricks, the biggest soccer fails, and the best soccer players in the world.

• Soccer

Basketball on YouTube – Video Marketing means: Always deliver new ideas! Here’s a tip for young social media managers, learn from those “who made it”! In the YouTube algorithm, it’s called clicks. If you have a lot of clicks, you have good content, whether it’s funny, crass, emotional or even just team spirit. The most exciting basketball games, the oldest and youngest basketball players and legends.

• Basketball

Football – Football competitions, emotional stories and training – No other “world” fascinates people like sports. Around the world of sports, there are many players who want to make money, from jersey online shop, to ticket pre-sales. All are looking for creative ideas, but where to get them? Maybe a little break on YouTube and a look at the most popular football videos will help.

• Football

Pets: Dog, cat and hamster

Dog – Funny dogs, brave tricks and a new home for abandoned dogs – What are the most successful videos when it comes to dogs? This YouTube Evergreen analysis is great for young social media managers who need to brainstorm creative ideas – learn from the best! Often better than any creative brainstorming, a look at the search results in YouTube!

• Dog

Cat – Cute cats, dressed up cats and kids shows about cats – cats?! Yes! If you’re advertising pet food, toys, clothing or even accessories, you need to keep coming up with new ideas. If you’re looking for creative ideas for “cat marketing”, a good tool is to look at what performs not only well, but very well! That means lots of clicks.

• Cat

Hamsters – Hamster mazes, children’s series about hamsters and building homes for hamsters – Pets are often the absolute cuteness overkill on the social web! The market around pets, is a billion dollar market for stores, trade shows and online shops. Social media managers have to deliver new ideas on a daily basis. A good tool to come up with new concepts is to look at success models, also for your own pet marketing.

• Hamster

Cities: New York, London and Berlin

New York – New York – Sight seeing lists, travel vlogs and tips for tourists – cities are looking for marketing ideas, as are tourism and travel companies. It’s always a good idea to learn from the best! One city is better known than any other. Competition is high, between airlines, hotels, but also restaurants, events, … what do people want to see when they think of New York? That’s why it’s worth taking a look at the most popular New York videos!

• Big Apple

London – Film trailer, city tour & travel guide – How can cities get noticed? Forget flyers, radio ads and TV, social media is now the tool for outreach. Social media marketing for tourism and travel always needs new inspiration, spring, summer, fall, winter, from single singles, to business travelers and families with kids. That’s why we have our Youtube Evergreen Analysis, what performs best on YouTube?!

• London

Berlin – Travel Guide, City Trip & Vlogs – Reach via YouTube? Whether it’s a hotel, restaurant or city marketing itself, learning from successful models is always a good idea. And,when it comes to social media videos for tourism and travel, ideas are in demand because the competition is fierce. That’s why it’s worth taking a look at the most popular Berlin videos! With a few filter settings, you can find the most popular videos on YouTube.

• Berlin

Celebrities: Kylie, Kanye and Ronaldo

Kylie Jenner – She and her family (Kardashian) are a phenomenon! At 21, she already became the youngest billionaire with this background and she also breaks records in the social networks. As a young mom, as a businesswoman, as your husband’s partner – Which content of hers gets the most clicks? Let’s find out. 79.9 percent of the population in this country is on social media. What can you learn from the social media marketing of celebrities? A look at the most clicked, videos from:

• Kylie Jenner

Kanye West (Ye) – If there’s one artist / PR genius, it’s Kanye West. From hip hop star, to marrying Kim Kardashian and now, with a new name (also officially registered): Ye. Genius and madness are often close together and a lot of what comes out is just extremely well calculated PR. Learn from the best!

• Kanye West (Ye)

Christiano Ronaldo (CR7) – An icon on Instagram, also on YouTube and everywhere! Ronaldo is a goal machine and a marketing machine. But which content performs particularly well with sports fans and is clicked 100 million times? We’ve done the analysis, after almost 20 years of YouTube: Here are the CR7 evergreens, with the most clicks of the community.

• Christiano Ronaldo

Kendall Jenner and Bella Hadid on the catwalk

Tips for buying Off White products

Social media marketing in the fashion industry

Many brands are active in social media marketing, but one industry in particular: the fashion industry! Boutiques, retailers, online shops as resellers and brands themselves. With new collections in spring, summer, fall and winter, customers and potential new customers must be convinced again and again.

More efficient than any classic advertising campaign (billboard, radio, …) is social media marketing. On TikTok, Instagram but also on YouTube! In this article you will see what has delivered the best click numbers on YouTube in the last 15 + years. Recipes for success from evergreens can give your marketing department powerful inputs. If you want to professionalize your YouTube marketing even more and are looking for a social media agency to expand your performance on YouTube, we look forward to your project inquiry! You can also read more about our:

• Social media agency
• YouTube agency

Backstage: Fashion Show 2019

Interview with designer Virgil Abloh

Gigi and Bella Hadid at the fashion show

Off White Criticism

Unboxing: Mystery Box

Off White Sneakers Reaction Video With Justin

Off White Shopping in New York

Guide to Off White Accessories

Lookbook: How to Style Off White Clothing

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

Balenciaga videos on YouTube: Content success models – what the community loves

Balenciaga – Testimonials, Lookbooks and Shopping Hauls – Balenciaga is one of the most hyped brands. Why. Good social media marketing for fashion. 79.9 percent of the population in this country is registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been popular on YouTube for years and may be a little creative input for your marketing team.

• Balenciaga

Supreme Videos on YouTube: Learn from the Best – Evergreens!

Quizzes, wardrobe tours and reaction videos – fashion in social media marketing is one of the most contested areas by agencies, labels and countless startups. One of the leaders, in creative ideas, online and offline is Supreme. Looking for ideas for your own videos on fashion, outfits or sneakers? A look at the most popular Supreme videos can give you the right input for your own creative process.

• Supreme

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

• YouTube Evergreens: The most popular videos

Zalando: Urban since day 1

Zalando is now one of the largest fashion companies. Very early on, the company focused on unique characters instead of the classic “beauty ideal” in advertising.

In this way, the fashion company appeals to a very young, urban target group with its marketing communication as a whole. The advertising clips can be seen not only on TV or in streaming portals as an ad, but also on YouTube and Instagram you can watch the campaign again – cross-media.

Campaign: Your values. Here to stay – video

Here are a few more details for marketing nerds:

E-commerce net sales of zalando.de

E-commerce net sales of zalando.de in the period from 2014 to 2021 (in millions of euros).

More statistics can be found at Statista.

Top-selling URLs of Zalando SE

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Which e-commerce generates the most revenue for Zalando, or which domain? This statistic compares the revenue figures for each country in 2019 (in millions of euros).

Also technical pioneers: example installment payment

Zalando is a pioneer with its clips, meets the needs of the youth. But not only the advertising makes the company or its image, of course, also the intelligent processes behind it.

For example, Zalando was one of the first companies to offer payment in installments. Simple but ingenious. A strong argument, especially for the young target group; after all, costs don’t have to be paid immediately, but are conveniently spread over several months.

By the way, any e-commerce can do that. A good tip to create simple, attractive advantages over the competition. Providers for installment payment in the online store are for example:

• Klarna Slice
• PayPal Installment

Second hand on Zalando

Brand new and super trendy, resell used clothing.

Buffalo campaign: 4 models + avatar

Fashion, the word already says, are products that are currently in trend. In other words, products that are “in fashion.” Therefore, no one is closer to the current trends, as the fashion industry. A practical example of diverse characters of Buffalo London.

In the new campaign “bolder than ever”, the shoe brand incorporates different characters, from the influencer on Instagram to the curvy model in the big city. In addition, another special feature never seen before in Europe, a virtual avatar name Ella.

Virtual avatars in advertising?

“Diversity” now no longer just means differences between people, meanwhile digital is becoming more and more a part of our everyday lives, thanks in part to the development of social networks.

The phenomenon of digital avatars began in 2019 in Los Angeles with Lil’ Miquela. She now has over 3 million people following her on Instagram. She is the first virtual avatar to make it to major campaigns in the meantime. Read more about her here in Fashion Magazine: Lil’ Miquela (portrait).

If you want to learn even more about the topic of digital avatars, we have a big list for you where you can find all the latest digital avatars (influencers), Lil Miquela, Ella Stoller, Zoe Dvir, Shudu, Bermuda & Co:

• Virtual Avatars

Campaign: Bolder than ever

The advertising campaign itself was of course played out across all channels, with commercials, photos on Instagram and of course large ad in the online store.

Buffalo is best known for its high shoes (platform).

The first Playboy cover with Curvy Model

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Change is not only in the new digital media, also classic magazines adapt their concepts to the thoughts of the modern age (give the community what it wants !).

Playboy is currently experiencing a real revival as a brand, especially among the younger target group under 22. The magazine is evolving and so there is no longer just the new regulation of no showing completely naked people – that means the aesthetics are on the rise – this month saw the first ever Curvy model on the Playboy cover!

Hayley Hasselhoff: Playboy Cover

The first curvy model on the Playboy cover is Hayley Hasselhoff. This is her debut in Germany. She is also now with one of the best agencies for Curvy Models.

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von hayley amber hasselhoff (@hhasselhoff)

Hasselhoff? Exactly! She is the daughter of one of the biggest icons there is in Germany. Her father, David Hasselhoff, is also a well-known person in the USA. Because he was the main actor of the hit series Baywatch. Along the way, of course, had made music and many other things. Now it’s his daughter’s turn and with the coup for the Playboy cover, she has set an absolute milestone.

Her first interview after the cover shoot:

Exciting times for VR in advertising

World premiere after world premiere – with each passing day, the virtual world is becoming more real to us.

Criticism of digital avatars: “They take jobs away from people”

Of course, there are critics who say virtual people can never exist alongside real people. But there has always been criticism, at the beginning of a new technology. Bill Gates (Microsoft, founder) said the Internet will have no future. In fact, this technology giant, did not believe in the Internet. It is often like that when it comes to innovation.

There are first movers who believe in new ideas, projects and innovations and there are those who have to experience the future first.

Many take a critical view of VR, as described. In the past it was video games, currently it is “virtual networks” (social networks, example data scandal at Facebook) and in a few years, it will perhaps be virtual avatars, people, which are viewed critically.

Best Practice since 2019: Lil’ Miquela (Los Angeles, USA)

A little less than two years ago, the first digital avatar was created in Los Angeles. Meanwhile, millions of young people follow her (Lil’ Miquela) on Instagram. They, her followers, no longer perceive Miquela as a virtual person, but as part of their lives.

New competition from Japan and Europe

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Now there are two new teams active in the field of virtual avatars, one from Europe and one from Japan.

Special attention should be paid to the European project, active since 2021. Already there are several campaigns and the special feature: this VR team also develops virtual avatars for brands.

Therefore, today a “Closer Look” on Zoe and Ella, two virtual avatars from Europe. Tip. There is not much of these digital influencers, we have collected them all together for you here, in a clear list: Digital Avatars.

Examples: Advertising campaign, fashion show, VR presentation

How Virtual Reality can look like in advertising, we want to show here the first examples and best practice campaigns, from Europe.

Buffalo: Diversity Campaign with Ella Stoller – World Premiere

VR in fashion – The latest campaign, number 3 in 2021, released in March. Buffalo Shoes is one of the most renowned shoe manufacturers and shoe retailers that exist in Europe. The brand is known in all countries and has its headquarters in Germany and London.

Of course, as a market leader, you always have to be a trendsetter. So the very first campaign worldwide, on the topic of diversity, was created with a virtual model. The model in the campaign is called Ella (CM Models). You will also see her later in a completely new project, because in the meantime the development department has reached the point where she can dance, among other things, but also talk! Step by step, to the virtual human.

Source: Youtube / Buffalo

What gets people excited? In the end, it’s always about a great story. Just like there are great series that are remade season after season, just like there are Hollywood characters in movies that don’t exist in real life, yet everyone knows.

Here begins an entirely new story.

MarcCain: Fashion Show with Zoe Dvir (VR) – World Premiere

VR in the presentation – From a “virtual fashion show” has been heard more often, but virtual then always meant only that the fashion show is streamed and not presented live.

Since January 2021, the world is a completely new one! World premiere in Berlin, here begins a new level. 4 virtual models, 8 real models and one show. We come together for the first time both worlds. How beautiful?

Source: Youtube / MarcCain

Realtor: Ella Stoller – World Premiere

VR in real estate – Ella, as a virtual person, has various skills that are gradually being expanded (developed). A big step was the ability of speech, simply put! Eventually everything ends up being programmed, which means in the end it’s all one giant “app” – very, very simply put! The more it is taught, the better it gets. The developers can then set all sorts of parameters, not just on the avatar itself, and of course lighting, clothing and much more.

This is a new level, because this is no longer just about fashion, but about real estate, with a high value. Accordingly, the presentation must be extremely high-end and qualitative. The fact that a virtual person now presents the brand, the real estate portal and also individual properties is really a new step when it comes to presentation. Where is the future heading? Trade shows, interviews in fashion magazines?

Here is a very first small glimpse, a quick video screenshot in the evening, of the very first pulse that are online.

Virtual influencers: marketing and strategy

Virtual influencers, digital avatars, whatever you want to call this new category of “people,” they will leave a lasting footprint in advertising and marketing. Best practice projects, like from Los Angeles show that I can get millions of people interested in a virtual person, so much so that they actively follow him to get daily news.

The world of virtual influencers is small because the investment costs are extremely high. Entire teams work on writing codes, optimizing designs and so on. But there are a few who believe in it! Check out here the first, virtual people, avatars, models or influencers…. of the world at:

• Virtual influencers

Source : Zoe / CM Models

“How Beautiful” by MarcCain (VR fashion show)

Here is the first fashion show, worldwide with digital models. Created by MarcCain; Digital Models by CM Models / Zoe 101. Read more about virtual influencers here.

Organic range: 100,000 impressions / month free of charge

You can see the power of Pinterest very well in this small example of an agency.

goal: brand awareness (attention to the brand)

The channel is currently being built and, with the right strategies and methods, it already reaches over 100,000 organic impressions in a very short time. That is 100,000 users who have a contact with the brand. Of course, everything has been thought of that strategically a large part of the pins are provided with the respective branding.

But how do you achieve 100,000 impressions per month, simply explained?

Structure: Galeries (pinboard) and pins (example)

Before we get to the methodology, as Pinterest Agency we consider each project unique. The approach is different for each company, each area, each target group and also each region. Basically, however, a successful strategy on Pinterest can be summed up by looking at organic traffic alone.

Strategies differ, depending on:

• Company (philosophy, history, values, etc.)
• Industry / Sector
• Product / Message
• Target group (in intersection with Pinterest target group)
• Region

Organic Traffic vs Ads: Comparison

With 100,000 viewers (impression term on Pinterest) per month, you can do a lot, from brand building, or brand awareness, to the direct sale of physical and digital products in your own e-commerce. Every single click, that means also potential buyers, is of course worth a lot. A look at the advertising costs incurred by advertising on Pinterest shows why organic development is so right.

Most of the people reading this article are ready for e-commerce and are therefore usually already familiar with advertising on Google. Therefore here is a little comparison why many people rely on organic reach in search engine optimization but also in Pinterest Marketing.

Price example: Real estate sales from SEO

An example from the Search Engine Optimization (SEO), which shows the principle of advertising costs quickly and easily.

Price calculation Ads:

• CPC at 12.23 to 14.83 Euro
• 1,000 clicks cost 12,230 to 14,830 Euro each
• Note: Only if capacities are available (competition)

Every organically generated click that is made at the moment of information search (search engine) saves money. With 1,000, 5,000 and at some point 10,000 clicks and more, an increasingly relevant size of marketing expenditure in companies.

Strategy: Organic Keyword Marketing

Let’s start step by step so that you understand Pinterest as a marketing platform.

Target group analysis, method and interaction

Step number one is the target group analysis. Who is your target group and how big is the intersection to the users on Pinterest? What possibilities, ideas and strategies can be used to turn them from viewers to potential buyers and ideally, to actual suitcases and, ideally, regular customers.

The second big question now is, through which interaction possibilities can these target groups be reached? One possibility would be to work with keywords that are searched for in search engines, for example. Search engines in turn place the Pinterest pinboards relatively high up in their search results. The next important strategy when it comes to keywords is internal search. A large part of the search queries are submitted directly within the app.

1. Target group analysis (product / brand)
2. Target group analysis (Pinterest)
3. Competition analysis (Pinterest)
4. Methodology, example: Organic Keyword Marketing

But it is not only about the structure. It is just the foundation for good Pinterest Marketing. Constant keyword analysis and trend analysis are also a big part of it.

Create pinboards, select keywords: structure

Based on the intersection of target groups and keywords, the structure of the individual pinboards is then formed. Finally, all galeries must be maintained in the ongoing process. Accordingly, the pre-selection is correct, which topics and target groups are covered and which are not.

Now it’s time to slowly build up the content, i.e. the individual media. There are various options available, from photo to video material.

Advantage: Pin and Repin (90%)

The big question here is, how must media be prepared so that they attract attention? Then Pinterest is not only about its own publications, it’s mainly about pinning, foreign content. Pinterest is a big platform for sharing content for the majority of active channels, I have less for creating. This is another big advantage that you can take advantage of as a company and content creator. Here you have to find a balanced mix between your own content and that of others.

This is how users of the Pinterest App become aware of our channel. Again, this attention is only half the battle.

How do Pinterest users now become aware of the brand?

Various options are available for equipping pins with brand placements in such a way that users will be able to take a look at their own online portal relatively quickly. This is exactly where the advantageous aspects of search engine optimization come into play again with regard to Pinterest Marketing.

Viral photos, infographics, videos, galeries – traffic magnets

This already brings 100,000 viewers per month? Not quite yet, in the next step traffic magnets will be created, individual media contents, as a child, which are particularly gladly geliked, commented, shared and clicked. Strategically different methods can come into play here, from design to the copyright (advertising text) of the pin.

Target of interaction:

• Likes (“Like”)
• Comments
• Shared contents
• Clicks (link)

Analysis and monitoring of the contents: optimization

The next step is the analysis and monitoring, where the social media marketing manager looks at the success of the individual media or publications. From these analyses and reports, suggestions for optimization can then be derived so that the performance interest channels are even higher.

Summarized once again:

• Target group analysis (brand/product and Pinterest)
• Keyword analysis (competition, selection)
• Methodology, example: Organic Keyword Marketing
• Pinboard structure and pins
• Brand integration (links for leads)
• Traffic Magnets (Range)
• Analysis and Monitoring
• Channel optimization

Pinterest Marketing Agency: Links, SEO & reach

Most people know Pinterest as the contact point for ideas. No matter if it’s sayings, decoration, DIY (handicrafts), tattoos, garden, living room or hairstyles. But how do I use Pinterest for my company? First, an overview of the contents:

1. Pinterest App: Registration until Marketing Report
2. How does Pinterest work? Basics
3. Social Commerce: Pinterest and Instagram Shopping
4. SEO and link building: search engine optimization
5. Organic reach: Best Practice

You can read more here:

• Pinterest Agency

Advertising on Pinterest: Costs and example

Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, initial insight with an example: This is what advertising on Pinterest looks like.

• Pinterest Advertising

Advantages of virtual models inside and outside the fashion world

Virtual models offer a very clear advantage: time does not exist. They are virtually immortalized, their career could last decades or even centuries. The aging process and the use of the model can be coordinated. Through virtual models, companies get a tempting opportunity to design a model that is aligned with the brand image and can be adapted to the exact target group. The look and personality of a virtual model can be tailored to the specific industry, so you can customize it for any sector, even outside the fashion world.

As a social media agency, there is of course an absolute new trend in the air.

Book virtual influencers?

CM Models is the first European provider. More information can be found here: Virtual Influencers.

Example: ASOS e-commerce and virtuality

The online store wholesaler ASOS presents products on such models on the so-called virtual catwalk. The ‘Virtual Catwalk’ offers consumers an effortless way to view products in real life. To make the most of this new in-app feature, ASOS users can point their smartphone camera at a flat surface and press the AR button. In this way, a realistic virtual reality model appears before their eyes to present the selected product.

Who is the model?

ASOS Live Fashion Show

https://www.youtube.com/watch?v=hGX0yfr3wcA

Flexible photo and video production (content)

Another advantage is that you can mount any background. The need to travel to one place for a campaign no longer exists, which in turn has a positive effect on the environment. Costs are saved and additionally, in times of a pandemic, working can be continued without danger.

Short term hype? No

One thing can be clearly said, virtual models are not short-term hype! The tech start-up company Brud and at the same time the creator of Instagram-Sensaion ‘Lil Miquela’, received a seven-figure financing, in the future more art figures from different industries will populate the covers of our magazines and the social media.

Advantages at a glance

The biggest advantages at a glance:

• You are immortalized, your career could take decades, even centuries
• Companies can build their own virtual models / influencers
• Managing brand image
• Messages which are to be conveyed to the target group can be better controlled
• Appearance and personality can be tailored to specific industries
• Any background can be mounted
• Inexhaustible workspace
• No short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
• In the future, more art figures from different industries will populate the social media

What does the future look like?

How fast do virtual models grow? The number of relevant virtual models and influencers is still manageable. But the popularity is growing more and more. The market size for influencers on Instagram is growing annually, worldwide by 50%, in 2019 the market value is 2.38 billion dollars. The virtual models work with the greatest designers of our time, have cross-industry collaborations with a wide variety of brands, from electronics to technology, fashion and cosmetics.

Range development via collaborations

The models build up reach, users and customers build an emotional connection to them, follow their lives, follow their steps. Their growth is so rapid that they sometimes overtake movie stars, singers, TV celebrities, athletes and other well-known flesh and blood people in their follower numbers. Collaboration with virtual models, increases the success of the brand on Instagram as they become more and more audible. Brands such as Dior collaborate with companies and have a virtual model report on their fashion show on the account.

The possibilities are growing and the potential is more and more recognized.

• The number of relevant fictional characters is still manageable
• Rapid growth of virtual models
• Working with them increases the success of brands on Instagram
• Market size for Instagram influencers is growing at 50% annually worldwide
• 2019 market value at $2.38 billion
• Users/ customers build up an emotional connection to virtual models
• Find followers faster than film stars, singers, TV celebrities & athletes

What makes virtual models so special?

Their appearance is amazingly real, their characters individual. Creations, which are breathed life into. They build up an image so that brands and users can identify with them. They are more diverse and changeable than ever before. The boundaries of space and time are removed by you. New ways and possibilities open up to address target groups and do marketing. Virtual models clearly stand out from the crowd. It is innovative, it is new and still a rarity. Virtual models and their beginnings are something that will be talked about in the far future. For companies it is currently only advantageous to give this idea a chance and be among the first before it has become normal. A company gets the opportunity to solve internal problems independently. It is clear that sooner or later everyone will try to get a piece of the cake. The discovery of new models is a big part in the fashion world and through virtual models the possibilities are endless.

Advertising campaign with Ella Stollar (EU)

This is how real digital influencers in advertising look.

Music video by Lil Miquela (USA) “Money”

Music video by Lil Miquela “Hard Feelings”

Already read? The interview with social media agency owner Stephan Czaja, on the topic of “Digital / Virtual Influencers” and their current market opportunities:

• Virtual Influencers / Interview in LOUT Magazine