Why Facebook remains relevant for companies

The question is not whether Facebook, but how. The platform has changed significantly in recent years: Organic reach for company pages has fallen to below 3%, while Reels, Groups and Paid Ads have gained massively in importance. Companies that are successful on Facebook in 2025 will combine these three building blocks in a targeted manner instead of relying on just one.

Set up the Facebook company page correctly

The company page is your anchor on Facebook – it must be professional, fully completed and clearly positioned. Many companies underestimate how much trust (or mistrust) a poorly maintained page generates.

Checklist for the optimal company page:

• Profile picture: Logo in 1:1 format, at least 180×180 px, also recognizable as a small icon
• Cover image: 820×312 px – use the space for your value proposition or an ongoing campaign
• Category: The right category influences search results on Facebook – select precisely
• Info section: short description (255 characters), website URL, contact details, opening hours
• CTA button: Contact us, Book now, Visit store – depending on the business objective
• First content: At least 5-10 posts before the launch so that the page does not appear empty

Important: The company page is managed via the Meta Business Suite – not via a personal profile. If you skip this, you will lose access to Insights, advertisements and team management.

Agency tip: Many companies create a page, fill it for two weeks and give up because the reach fails to materialize. Facebook pages work like SEO – they need 3-6 months of consistent activity before the algorithm really distributes the page. If you skip this and start directly with ads, you are burning budget. First build the page, then scale it.

Facebook formats for companies at a glance

Facebook offers more content formats than most companies use. The right combination determines organic reach and advertising efficiency.

Using Facebook groups strategically

Groups are the underestimated lever in Facebook marketing for companies. While company pages are distributed less and less organically, group posts reach up to 30% of members – because Facebook prioritizes community and real exchange.

Own group vs. joining an existing group

Both ways work, but with different efforts and returns:

Create your own group: You have full control over rules, content and positioning. It takes time to set up, but it pays off massively in the long term – especially for coaches, consultants, B2B companies and community brands. Don’t think of the group as an extended advertising arm, but as a real value-added hub.

Be active in existing groups: quick entry, immediate target group. Find thematically relevant groups (e.g. Facebook search for your industry + “group”), become an active member, share expertise – and only link where self-promotion is permitted.

Group content that works

• Ask questions – triggers discussions that Facebook heavily promotes
• Polls and votes – low barrier to entry, high interaction
• Exclusive content for group members only (early access, discounts, previews)
• Share success stories of other members – social proof in the community
• Weekly fixed points (“Monday question”, “Friday win”) – rituals increase recurrence

Groups can be linked directly to the company page – so visitors to your page immediately see the community and can join. This is an often overlooked feature that synergistically connects page and group.

More on building long-term social media communities: Community management: social media for companies.

Facebook Ads: Targeting, formats and budget

Facebook Ads are the most powerful tool in the Facebook marketing toolkit – but also the most complex. If you run ads without a strategy, you lose budget. If you understand the system, you can reach very precise target groups with a relatively small budget and achieve measurable results.

The most important target group options

• Core audiences: Interests, behavior, demographic characteristics – classic Facebook targeting
• Custom audiences: website visitors (pixels), customer lists, app users, video viewers – retargeting
• Lookalike audiences: Facebook finds people who are similar to your best customers – high ROAS leverage
• Advantage+ Audiences: AI-based targeting that Facebook optimizes itself – good for scaling

Ad formats according to funnel phase

• Top of Funnel: Video Ads, Reels Ads, Image Ads – Awareness, Reach, Brand Building
• Middle of Funnel: Lead Ads (directly in Facebook), Carousel Ads, Collection Ads – arouse interest
• Bottom of Funnel: Dynamic Ads, Retargeting Campaigns, Conversion Campaigns – Conclusion

Budget: What you should at least plan for

Facebook Ads need a learning phase – the pixel and the algorithm need to collect data in order to optimize. If you start with €5 per day and give up after three days, you will never understand whether the campaign can work.

As a rule of thumb: At least 300-500 € test budget per campaign before you draw conclusions. Anything less will not provide any statistically relevant data. You can find a detailed cost overview in our article on Facebook Ads costs, prices and budget.

More on the overarching paid strategy: Facebook Ads Agency – what an agency does for you.

Organic Facebook strategy: What will still work in 2025

Growing organically on Facebook is more challenging than it was five years ago – but not impossible. The platform now rewards different behaviors than before.

What the 2025 algorithm prefers

• Reels: Facebook tries to compete with TikTok – Reels get a massive boost, even for smaller sites
• Real discussions: Comments and replies to comments have a stronger impact than likes
• Long dwell time: Videos that are watched for longer get more reach
• Group activity: Posts in groups (especially your own) reach more people than page posts
• Stories: Use daily for visibility – low production costs, good contact holder

Posting frequency and timing

For company pages, quality beats quantity. 3-4 posts per week with real added value are better than daily mediocre content. Best times (in general, may vary depending on target group): Tuesday through Thursday, 10am-1pm and 7pm-2pm.

Use Facebook Insights to determine your own best times – the data shows you exactly when your followers are active.

Content mix for organic growth

• 40 % value-added content (tips, instructions, industry knowledge)
• 30 % entertainment / inspiration (success stories, behind-the-scenes, humor)
• 20 % interaction (questions, polls, challenges)
• 10 % Promotion (offers, products, services)

Anyone embedding Facebook in an overarching social media strategy should not forget the B2B page: Social media strategy for B2B: leads and visibility.

Facebook marketing with an agency or in-house?

The decision as to whether you run Facebook marketing in-house or outsource it to an agency depends on budget, resources and complexity. Both approaches are justified.

In-house

Advantages: Fast response times, in-depth product knowledge, direct proximity to the brand, lower running costs.

Disadvantages: Takes time to set up, algorithm updates require ongoing training, ads expertise often limited.

Suitable for: Companies with a dedicated social media team, simple organic strategies, brands with a strong community.

Agency

Advantages: Immediate expertise, access to industry intelligence, experienced ads specialists, clear structures.

Disadvantages: Higher costs, training time for brand understanding, less flexibility for spontaneous topics.

Suitable for: Scaling phases, complex ad structures, companies without their own social team, ambitious growth targets.

Find out more in our overview of the Facebook agency: services, processes and benefits.

If you want to integrate Facebook into an overarching social media strategy, our article on social media strategy for B2B will help you – or you can compare it directly in our guide to community management strategy.

Frequently asked questions about Facebook marketing for companies

More on the topic: Facebook Ads Agency – TikTok Algorithm – Social Media Platforms 2026 – Meta Ads Agency

Our goal: Facebook marketing through ads

In Berlin, Cologne, Düsseldorf, Munich and Hamburg and all over Germany, social ads (mostly via Facebook [there also Instagram / Whatsapp]) are among the marketing tools for building reach, with A-priority. You shouldn’t run ads without Facebook Pixel. You can refine, control and improve ads.

Here’s a quick summary of what you’ll learn in these articles:

1. Create and install pixels
2. Create Custom Audience
3. Optimize ads

Before we get deep into ads on Facebook, here’s a simple example of a single, small campaign in PowerEditor.

Best Practice: Simple Facebook Campaign

Here is a small example of a simple Facebook Ads without complex extras. Reached 8,758 people, with 109 sales and a spent budget of 59.09 euros. Achieved were 490.27 euros profit. here in the example 2 campaigns were tested against each other.

Key figures:

• 59,09 Euro Cost
• 8,758 people reached
• 109 contracts at 19.90 euros (gross) / 18.59 euros (net); margin 5.04 euros (net)
• 549,36 Euro Profit
• 490,27 Euro net profit (excl. expenses for Facebook Ad)

We’I’ll look at everything step by step and you’ll learn how to create campaigns. After you understand all the basics about Facebook Pixel and ads, we’I’ll also show you how campaigns are structured. So that your Facebook ads are good and cheap.

Here is a small example! At the end of the article you will understand exactly how such a campaign works.

Infographic: Facebook Strategy 2020 – Example Customer Journey

What is the Facebook Pixel? Definition and possibilities

The Facebook Pixel is a small code that you insert into your website or online shop. The pixel collects data from your visitors and allows you to track and evaluate certain goals, such as the sale of a product or the subscription to the newsletter.

The pixel helps you to optimize your Facebook ads, you can create your own target groups for your ads (Target Audience) and target visitors who have visited your website or online shop (Remarketing). This way, visitors who have already interacted with your offer can continue to be served ads. This works by placing the code snippet and using cookies to automatically recognize users.

• Code snippet to insert into website and online shop
• Conversion tracking – capture, evaluate and use targets
• Optimize your ads
• Create target groups (Target Audience)
• Remarketing – Displaying suitable ads to website and online shop visitors

Basically there are two types of pixel, Facebook’s ‘Conversion Pixel’ and the ‘Custom Audience Pixel’. More about that later!

At the end of the article you can:

1. Create Pixel
2. Install Pixel
3. Create event
4. Track and analyze conversions (screenshot)

What can the pixel do?

The pixel provides you with a lot of important information to create better ads and it allows you to target ads even better to people.

This will improve your conversion rate (e.g. sales or newsletter opt-ins) and give you a more effective ROI.

When do I install the Pixel?

Even if you don’t run Facebook Ads yet, you should integrate the pixel directly, so you collect relevant data as quickly as possible. This way you can use the first data directly when you start your first Facebook campaign.

• Integration of the Facebook Pixel immediately (collect data)
• Data basis (target group) available at the start of the project

Conversion tracking

Your Facebook Pixel allows you to document the interaction of your visitors after they have seen your Facebook ad. But you can’t just track users on one device, the pixel works across devices, regardless of the user’s device. For example, you can see users who viewed your ad on their smartphone but later made the purchase at home on their desktop PC. This allows you to further optimize and improve your ads.

Your ROI also benefits from optimization.

• Conversion tracking tracks user interaction after viewing your Facebook Ad
• Ways and behaviors help optimize ads

Retargeting

Your goal: Turn “warm audiences” into customers as cheaply as possible. The so-called “warm audience” are people who have visited your website. The data can also come from your email or customer list or include people who have interacted with your Facebook page (e.g. watched a video):

• Website visitors
• E-mail or customer list
• Anyone who interacts with your Facebook Page

With retargeting, you reach users who have already visited your website or online shop. Through Facebook ‘Retargeting Pixel Data and Dynamic Ads’ you can create very individual ads. For example, you can show users exactly the product they have looked at in your shop. You can also explicitly show products from your own “Wish List” or from the “Bookmark” list.

• Display ads specifically to visitors of your own online offer (website, online shop, etc.)
• Individual offers for single pages, landing pages and products

Create Lookalike Audience

In Facebook Ads Manager, you can use the data to build a ‘Lookalike Audience’. It contains Facebook users with similar interests, likes and demographics to your website’s target audience. This way you can expand your potential reach to relevant people.

• Find people with similar interests and demographic characteristics
• Increase the potential reach among relevant people

Optimization after conversion

You can use the data collected from your tracking pixel to further optimize your ads through certain ‘events’.

Without the tracking pixel, you can only optimize based on clicks. With the pixel (and the data generated from it) you can track your goals even more precisely. For example, a specific event could be a product sale or even the registration in the newsletter.

• Tracking pixel for further data in user behaviour
• Definition of events (individual actions)

Optimization by value

Facebook collects a lot of relevant data. The information about who buys and especially at what sales, helps you to further optimize your ads. Facebook will automatically improve and target the ads to people who match the price and sales level.

Use Facebook Pixel: Here’s how

With Facebook’s pixel you can track two types of events. The listing is from Hootsuite. Here you can find our software tip: Hootsuite for the pre-planning of postings.

• 17 predefined standard events
• Individually definable events

Standard Events

• Purchase: Someone makes a purchase on your website or in the online shop
• Lead: Someone signs up for your website (newsletter, survey, free PDF, etc.) or otherwise identifies themselves as a lead for you
• Registration (complete): Someone fills out a registration form on your website or registers as a user.
• Added payment information: Someone enters their payment information in the checkout process on your website
• Added to shopping cart: Someone adds a product to their shopping cart
• Added to wish list: Someone adds a product to a wish list
• Checkout: Someone starts thecheckout process to buy something from the online store.
• Search: Someone uses the search function to look for something
• Show content: Someone lands on a specific page of your website
• Contact: Someone contacts your company
• Customize product: Someone selects a specific version of the product, e.g. a specific color
• Donate: Someone donates to your cause
• Find Location: Someone is looking for the physical location of your company
• Schedule: Someone makes an appointment with you or a sales representative
• Trial: Someone signs up for a free trial of your product.
• Application: Someone applies to use a product, service or one of your programs.
• Subscribe: Someone subscribes to a paid product or service

Individualize events

If you still want to pursue specific, individual goals, you can do that through a bit of extra code, called parameters. These parameters allow you to refine the default events, based on:

• How much revenue does a particular conversion event generate?
• Currencies
• Content types or ID
• Shopping cart elements

Dog, cat or mouse? Example:

For example, you can track the visitors of a certain category instead of all visitors. Further down the line, you can separate dog fans from cat fans, for example, depending on which category they were looking at.

To use such custom events, you work with the URL for the ‘Custom Events’, it is based on specific URLs or URL keywords.

You can find out more about ‘Custom Conversions’ on the Facebook Help page.

Create and embed Facebook Pixel

Now that you understand how to work with the Facebook Pixel in tracking, it’s time to create your own Pixel and embed it into your website or online store.

Step 1: Create Pixel

To create a Facebook Pixel, you need to go to your Facebook Ads Manager. There you will find your menu in the top left corner.

Step 2: Select pixel

You now have 3 basic pixels to choose from.

1. Online Events – “Add the Facebook Pixel to your website to enable conversion tracking, improve audience targeting, and maximize your return on advertising spend.”
2. Offline Events – “Miss how your Facebook ads impact your actual results like in-store purchases, bookings, sales leads, etc.”
3. App Events – “Set up, miss and manage actions people can take in your app. Learn more about your app users and see how your apps contribute to conversions.”

Step 3: Connect website with pixel

Choose a name for your pixel and enter the URL of your website or online shop.

Note on the name: Each ad account has only one pixel. So the name should represent the project rather than a specific campaign.

If you need more than one pixel, use Facebook Business Manager. You can find out more here at Facebook: Business Manager.

Step 4: Embed pixels

In the next step you will find two options:

1. Automatic code setup by Facebook
2. Manual setup

Here in the example you can see that our fashion magazine with the URL https://fivmagazine.com uses a WordPress system. Clicking on “Set up partner” starts the automatic integration of the Facebook pixel into your website.

If you choose the manual setup, you place the code on your website by yourself. This gives you the possibility to personalize events and parameters.

Step 5: Integration (Manual)

Click on “Set up manually”, directly after that you will get your individual code snippet, your Facebook Pixel Code. Now copy and paste the code into your website or online shop.

1. Copy the code
2. Insert it on your website (after <head> and before </head>) – Tip: With most content management systems you can insert the code directly globally, e.g. in the “Theme Options”.

Step 6: Automatic data reconciliation

In the next step you can activate the automatic advanced matching.

This is where the information is brought together to link website visitors with people on Facebook. All this with information that your customers have already provided you. This includes, for example, the email address but also the phone number.

This allows you to attribute more conversions to your Facebook ads and reach even more, relevant people through remarketing campaigns.

Step 7: Pixel Integration Test

Now you come to step 3 of the Pixel installation, test your base code. Connect your desired website and run the test.

Facebook now sends you to your website (see URL). Now perform your desired conversion (in our example, the contact).

After you have executed the conversion, your test is confirmed. Your pixel is now tested and active.

Tip: Embed Facebook Pixel in WordPress Theme

Here you can see how you can embed the Facebook Pixel globally in the theme. Almost all themes for WordPress (like Jupiter, X or here in the example Enfold) have “Theme Options”, here you can embed codes. Not only Facebook, but also Google Analytics or Google Adsense.

Conversion Tracking: Set up events

After your Facebook Pixel is active and your website or online shop is linked to Facebook, you can create your own events. Automatically or manually – start now with your first events.

Create events

Even without HTML knowledge, you can directly use the event setup tool to capture your intended or to be analyzed actions that are important for your business. No further code is required for this.

Alternatively, you can add the event code manually.

Add events automatically with Setup Tool (recommended)

With the automatic add you can make your actions directly in the browser. Facebook registers the interaction and sets up everything independently and automatically. The system is very simple and intuitive. After the manual setup, I’ll show you more about setting up events automatically.

Add events manually with code and parameters

Adding the code manually is a bit more demanding, you need some basic HTML knowledge. But even without this, you have the principle quickly out.

First, select an event from the list (see screenshot) to add parameters but also to see code. Then copy the individual event tags and paste them in the header area of your website under </head>.

Tip. Select a business category. Facebook will then give you filtered and matching events directly.

SCREEN

Further: Adding events automatically

If you choose to automatically add your interaction, you can easily pretend to do so in your browser. Facebook registers the clicks and the corresponding elements and saves the action as a single event.

• Purchase of a product in the shop
• Storing products in the shopping cart
• Contact via form
• Uvm.

After selecting “add automatically”, you have to enter the URL of the corresponding website. There you perform exactly the interaction you want to track (like the sale of product XY).

In the next step, your website opens in the new tag, from here you start directly with the interaction that you want to track. In the example, we go to the menu item “Contact” and track the people who contact our project.

By clicking on “Track new button” you can select a page element that will be observed by the pixel.

At the top right of the screen you can directly assign a type of conversion to the specific interaction, here for example appropriately “Contact” from the Standard Events.

Then, the Facebook Pixel in the Ads Manager directly grabs the people (from the entire pool of visitors) who have contacted us.

From this group, you can now create your own target group, for campaigns.

Facebook Analytics

Congratulations! You’ve created and embedded your first custom pixel. You’ve also created your first Facebook Event, which you can now use to create an even more selective audience.

Even better, the pixel records all users on your website from now on. If they are also logged into Facebook (Instagram, Whatsapp, etc.), they are registered and stored. This will soon result in a large treasure trove of data for you with information about your visitors.

Events and Custom Conversion

If you want to add your code manually, you have a lot of freedom. First, however, it is important to track events.

<script>
fbq('track', 'ViewContent');
</script>

Replace the content between <script> and </script>.

<script>
INSERT HERE
</script>

Specifications for Standard Events

Events are individual interactions on your website and in the online shop. With the help of Facebook’s predefined standard events, you can capture conversions (such as sales) and then optimize conversions and build target groups.

You can also find all available codes for Standard Events on Facebook.

For a full list of standard events and the parameters that support them, visit Facebook for Developers.

• Website Action – Standard Event Code
• Add payment info – fbq(‘track’, ‘AddPaymentInfo’);
• Add to Cart – fbq(‘track’, ‘AddToCart’);
• Add to Wishlist – fbq(‘track’, ‘AddToWishlist’);
• Complete Registration – fbq(‘track’, ‘CompleteRegistration’);
• Contact – fbq(‘track’, ‘Contact’);
• Customize Product – fbq(‘track’, ‘CustomizeProduct’);
• Donate – fbq(‘track’, ‘Donate’);
• Find Location – fbq(‘track’, ‘FindLocation’);
• Start checkout process – fbq(‘track’, ‘InitiateCheckout’);
• Lead – fbq(‘track’, ‘Lead’);
• Purchase – fbq(‘track’, ‘Purchase’, {value: 0.00, currency: ‘USD’});
• Schedule an appointment – fbq(‘track’, ‘Schedule’);
• Search – fbq(‘track’, ‘Search’);
• Use trial – fbq(‘track’, ‘StartTrial’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
• Submit Application – fbq(‘track’, ‘SubmitApplication’);
• Subscribe – fbq(‘track’, ‘Subscribe’, {value: ‘0.00’, currency: ‘USD’, predicted_ltv: ‘0.00’});
• View Content – fbq(‘track’, ‘ViewContent’);

Event and parameters

Let’s look at the shopping cart as an example, your visitor adds one or more products and clicks on the “Shopping Cart” button.

<script>
fbq('track', 'AddToCart');
</script>

You can add the following parameters to get more information (not necessary):

• Content_ids
• Content_name
• Content_type
• Contents
• Currency
• Value

For Dynamic Ads you need the following parameters (required):

• Content_ids
• Content_type
• And contents

Promoted Object Value:

• ADD_TO_CART

Facebook Marketing Plan

The next step is to define your own Facebook marketing plan.

Step 1: Target group and goals

• How old is your target audience?
• What jobs does your target group do?
• What are their daily challenges and needs in everyday life?
• When and how / why do they use Facebook?

Knowing your Facebook demographics will help you realistically assess your potential. You can find two regularly updated sources here.

• Facebook Demographics – Sprout Social
• Facebook Demographics – Omnicore

Important here are, for example, values on age, profession, income, and much more. But first of all, the usage is central: Who uses Facebook? Here are statistical figures from 2018 on the distribution of age groups on Facebook and Instagram:

Facebook: Age and usage

• 51% of 13-17 year olds use Facebook
• 81% of 18-29 year olds use Facebook
• 78% of 30-49 year olds use Facebook
• 65% of 50-64 year olds use Facebook
• 41% of the over 65+ age group use Facebook

With the Facebook Ad Manager, you not only have the option to run Facebook ads, but also Instagram ads can be managed via the tool.

Instagram: Age and usage

• 72% of 13-17 year olds use Instagram
• 64% of 18-29 year olds use Instagram
• 40% of 30-49 year olds use Instagram
• 21% of 50-64 year olds use Instagram
• 10% of over 65+ year olds use Instagram

Next, it’s worth taking a first look at Facebook Audience Insights. This tool gives you access to a lot of interesting information about your target audience. Information such as age, relationship status, gender, education, location and language. The Audience Insights also accesses the purchases already made by the users.

Set goals

Your goals are to generate the most success possible through social media activities. That means not just ‘collecting likes’. It’s about leads, which means interactions like sales and registrations.

A good method to define goals as precisely as possible is the SMART method. As a professional trainer I heard about the method for the first time, but it has also proven itself in social media marketing to create measurable and clear goals.

SMART is made up of 5 elements:

• S for Specific – A goal should be as specific and concrete as possible. Example: “Our community grows to 1,200 fans by Q2, our group grows to 300 members” instead of “community building”.
• M for measurable – Quantitative (i.e. measurable) key figures are important here: A quantity, a timing, or some other measurable criterion. Unfavourable formulations are, for example, “low costs are important”, “more communication” or goals such as “expansion of market share”. These phrases lack a concrete and measurable criterion. Example: “Social media budget limit for Q1 and Q2 must be limited to 20,000 euros” instead of “low costs”.
• A for Accepted – Goals that are considered unacceptable by the customer ultimately have little chance of success. Example: “Bright colors, many effects and large font on the preview images” may meet with skepticism and rejection from the customer, in contrast to “contemporary design of the preview images with activating elements”.
• R for Realistic – Acceptance is often closely linked to feasibility. This means that realistic goals are more easily accepted and motivate customers and teams much more than those that are already seen as unrealistic in advance. Example: “15 Facebook postings (photos) per month, with regular publication” instead of “postings every day on all networks”.
• T for Terminable – The naming of a time is simple but central and essential. Of course, only with terminable goals, such as “Completion of the fan page by March 01″ instead of “Completion of the fan page as soon as possible”.

Content mix

You may have heard of the famous Pareto Principle, the famous 80-to-20 rule. The Pareto principle (also called the Pareto effect or the 80-20 rule) states that 80% of the results are achieved with 20% of the total effort.

It is also used in social media marketing – slightly modified. Here the golden rule is: 80% of your content should inform, entertain, educate and 20% you should use for advertising.

In the content mix, it is always advisable to include third-party content. That means posts, photos and videos from other channels.

Competitor ads

You spy on your competitors’ ads? You can do that? Yes! There is a little trick for that. Here you can see, for example, which changes have been made (e.g. name, cover image) but also – and much more exciting – which ads are currently running!

Why does Facebook show the ads? This is all about transparency. This is how you find the ads of the competition:

1. Go to the fan page of the competitor (desktop)
2. In the menu you will find “Site Info & Advertising”, here you will find all advertisements

Tip. You see the text “Offers and prices in these ads may not apply to you.” – this is about remarketing. Scroll down and you’ll see the active ads.

Define target groups

There are three different types of target groups:

1. Customer audience
2. Lookalike audience
3. Saved target groups

Saved target groups

Why do you create target groups? For future ads you have to (can) permanently define target groups. With your own, previously saved target groups, you can quickly and easily access your predefined target groups.

Create predefined target group

This is about refining your audiences (Lookalike Audience and Custom Audience [e.g. people who have interacted with your site]) and predefined audiences that you can reuse at any time.

You can create target groups directly during the campaign or in your “Object library” in the upper left corner by clicking on the button “Create target group”, then in the dropdown menu “Saved target group”.

1. “Open “Object library
2. Click on the button “Create target group” in the upper left corner
3. Click on “Saved target group” in the dropdown menu

Once you create your audience, you have the option to refine the Custom Audience or Lookalike Audience.

Example: You take the lookalikes of your customers and refine them through language. This way you reach relevant people with a certain language with an ad.

Accordingly, you can also exclude groups. For example, customers that you do not want to reach a second time with the same offer. Of course, you need to have created a custom audience of people who have already bought the product.

Geo-targeting

We have already reported on geo-targeting more often. If you are planning an event or a trade show appearance soon, you can of course also define the target group by location. Select “People who have recently been to this location” as the location. You then select the corresponding city as the location.

This way you reach people who are on site at the time.

You can even select specific locations or places and go down to 1 kilometer range. Tip. Select “People who live in this location” if you want to reach regional customers for stores. If you already have multiple stores, you can also select and combine multiple locations.

Define target groups

Starting tomorrow!

We also have a separate, large chapter on this in the article.

In short, target group definition is about filtering and excluding characteristics (demographics, interests, or behaviors).

But here you can also exclude people “who like your page”. But you can especially go to new people in the address, “friends of people who like your page”.

A tip in advance, when naming target groups you should proceed in a structured way like: “DE + 18-30 + restaurant specialist | YT video”.

Done! Your target group is created.

Customer audience

Your first customer audience is quickly created. Once your pixel is installed, you can create an ad based on your website traffic.

Example:

1. In the first step you select people who have added something to the cart – “AddToCart” event.
2. In the second step, specify that, for example, customers who have already purchased are excluded – “Purchase” Event

The highlight: This way you have a customer audience with people who have added a product to their shopping cart but have not purchased it.

Now you can place ads that for example give an extra discount “-30%” or even “free shipping”.

Lookalike audience

What is the Lookalike Audience and how do you create this specific audience? The Lookalike Audience is a powerful tool that allows you to easily reach a larger, more relevant audience.

What is the Lookalike Audience?

The Lookalike Audience is created based on a core target group. For example, the core target group consists of people who have bought something in your online shop. We or Facebook group all of these people together. The next step is to collect commonalities. For example, a large part has the interest “pop music of the 90s” or “Mercedes”. A large part is perhaps between 35-42 years.

The highlight of the Lookalike Audience is a 1% match with the total, German Facebook users.

Your Lookalike Audience consists of 1% of the German Facebook users who are most similar to your core target group. You can now advertise perfectly to these people, as they are more likely to lead to a conversion.

A good core audience is former buyers, users who have signed up for newsletters, etc.

How do I create the customer audience?

How do I create the customer audience? Here’s how:

• Go to your “Ads Manager”
• Go to “Target groups” – if you don’t see “Target groups” directly, go to “All tools”.
• Find a good base audience (ideally a custom audience, like people who have interacted with your Facebook page).

Now we create the lookalike based on existing target audience:

• Select the desired base target group
• Click on the button “Actions” – here you can directly create the Lookalike Audience
• Click on “Lookalike Audience” in the dropdown menu – The Lookalike Audience will be created automatically.
• Still choose the place – for example Germany
• Target group size – Variable from 1-10% of the country
• Set the “number of target groups” high, so lookalikes with different % values are created.

Experiment and see what works best for you and your goals. How do you refine the Lookalike Audience? Segment even more by data like age, so your group becomes even smaller.

Define target groups

Starting tomorrow!

In short, target group definition is about filtering and excluding characteristics. These are:

1. Demographics
2. Interests
3. Behavior

Remarketing

The nuts and bolts of remarketing are your customer audiences.

• Facebook Pixel must be installed
• Pay attention to data protection with remarketing campaigns on Facebook
• Switch to “Target groups
• “Create Target Audience”
• Pop Up Opens “Create a Custom Audience” and Save

Now you can “create an ad”. When you do that, you’ll go back to the Ads Manager.

• Select target (e.g. conversion)
• Custom Audience is automatically implemented
• Now you can further segment, for example, by gender. Address possible like: “You have visited us, now -50% for women!”. But also interests (also parents who have become), etc. are possible.

Tip. You should also create a customer audience with users who have already made a conversion. This group will then be excluded, e.g. “People who have already bought” (name of the customer audience).

As I said, the nuts and bolts of remarketing are your customer audiences.

Create a Customer Audience with 30 days, one with 60 days. Then create an ad for the users who were on your site 60 days ago and exclude the ones who were on your site in the last 30 days. Experiment and play around.

Retargeting Ad Strategy

Again as a reminder, when we talk about retargeting, we’re talking about:

• Your website visitors
• Your email or customer list
• Anyone who interacts with your Facebook Page / content

Infographic: Retargeting

This is what an exemplary campaign looks like. At all points, we bring back people who have dropped out along the way for a variety of reasons.

Infographic: Facebook Strategy 2020 – Example Customer Journey

Your goal is clear: Every time someone opens the Facebook newsfeed, your content is visible. That’s how you build awareness.

Example: For gyms, it takes motivation. Those who watch a video on Facebook (over 50%) and have not yet signed up or registered, you send them a daily reminder in the form of ads.

Infographic: Facebook Strategy 2020 – Favorable with Retargeting Audience

Interaction on your own website

Facebook comments make homepages, blogs and online shops much more lively. Users are no longer forced to enter their data or register. By placing or exchanging the WordPress comments with the Facebook code, the interaction, the user retention and also the visit times of your website, blog or shop increases. For the embedding there are of course WordPress plugins. With a little copy & paste you can also do everything yourself. Today not with video tutorial, but quite classic with screenshots, because it is really fast, even without advertising agency.

• Continue reading Facebook Comments for WordPress – App creation, code integration and moderation here.

Questions and answers

As a Facebook agency, many questions reach us weekly! From very simple ones like “What is a Facebook Ad?” to “How much does an ad cost on Facebook?” Here we have the most important answers to the most important questions of our community.

Soon we will answer more specific questions here!

• How many customer audiences make sense?
• Which customer audiences are standard?
• How complex should a campaign be / overall. Better few, good ads or many tests

What is a Facebook Ad?

Facebook Ads are advertisements that are played within Facebook and its subsidiaries like Instagram and Whatsapp.

How can I turn off advertising on Facebook?

You can place ads on Facebook using the Ads Manager.

How much does advertising on Facebook and Instagram cost?

On social networks, you always pay for reach. This means that the more people see your post, the more expensive it will be. The more specific your target group is, the less wastage you have. That’s why it’s so important to constantly optimize your ads.

In particular, the Facebook Pixel helps improve ads to minimize costs.

How do I block ads on my phone?

You can’t block ads within the Facebook app. However, you can use adblockers for the browser on your PC.

How do I delete my Facebook account from my mobile phone?

For those who are tired of Facebook, the question is, how do I get rid of Facebook? This is how you delete your account permanently:

1. Click on the menu in the upper right corner (works from any Facebook page)
2. Click on settings and then in the left column on “Information”.
3. Click on “Deactivation and deletion”.
4. Select “Delete account” and then click “Continue and delete account”.

After that you have to wait 14 days until your account is finally deleted. During this time you can reactivate it when you log in. If you do not log in for more than 14 days, your account will be permanently deleted.

For more information on deactivating and deleting your Facebook account, visit Facebook.

Tip. Our Facebook agency

New! Native Ads: Referral Marketing

Native ads (also called native display ads) refer to all paid advertising formats that are discreetly labeled as ads. So, simply put, native advertising is advertising that doesn’t look like advertising. Native Ads offer small disadvantages, but mostly advantages. Did you know. According to a whitepaper by AppNexus, the CTR of native display ads is 8.8 times higher on average. According to Forbes, Native Ads increase purchase intent by a whopping 18%. We also always measure a higher CTR in our client projects. What does this have to do with? Personalization of content, storytelling and more discreet communication channels: referral marketing. Why Native Advertising? What is native advertising? What is native advertising?

• Native ads

Increase sales for A products with strategy and social media concept

If you intend to give certain products a special value or a particularly high priority in their sales promotion, then different marketing possibilities are offered to target your product or service, the right people or target groups, and thus your own sales figures To increase. Why the prioritization ask? First, it is worthwhile to bring the classic “cash cows” online. They promise the greatest success if they already work in the analogue market. Companies, companies and brands pursue very different goals:

1. Registration for newsletter, funnel, member area, etc.
2. Sales in the Onlineshop, Amazon, Ebay, etc.
3. Forwarding for affiliates, digital products, etc.
4. Two out of three Internet users are active in social networks

In times of social networks, of course, the most relevant social networks are offered here in order to reach people efficiently and to inspire them for their own product. Previously you had to pay a lot of apprenticeship, because the own advertising campaign had to be planned first, then realized. After that, the wait will start until the first sales figures arrive. What is the effect of a single poster? No one can judge it accurately. In social media marketing this is possible! In the past marketing messages were characterized by high scatter losses. An advertisement was played on all possible persons. Today, we are able to reach and address people very precisely through modern strategies and concepts and software solutions from the network operators. The most popular network is Facebook, but what are the best known networks in Germany?

1. Youtube – 81.8% say they know Youtube. Even if not all are registered separately, Youtube is next to Facebook the most important social network in Germany and thus also essential for social media marketing.
2. Facebook – 80.8% know the largest network in the world by founder Mark Zuckerberg.
3. Twitter – 56.9% say they know Twitter. But the least of it is done. Many insiders also say that companies, companies follow and the rest … are bots.

Source: Tomorrow Foucs Media

Facebook, Youtube, Snapchat and Instagram – Decorate existing products on social networks

If you have an existing product that you want to promote on social networks, you must also adapt the presentation of your advertising ad to the new target groups. While quite different factors play a decisive role on large posters in the city centers, social networks are mainly “snack contents”, meaning small, fast-to-use content. They reach the highest interaction rates of the users. Especially in social networks, users scroll their own timeline quickly. Photo, photo, text, video, advertising, photo, photo, etc. Many different media from different friends and companies – notice is the A & O. How much time do we have? Just a single moment! This is why it is particularly important in social networks to inspire the user directly in the first second, so that he / she remains thereby and in the ideal case in the end interacted with our content.

Interaction and call-to-action in the social media concept

The interaction rate is one of the key criteria when it comes to running social media marketing. An interaction can consist of many different things, as described above (registrations as in the newsletter, forwarding for affiliates or sales in the onlineshop). The success increases when the concept is well thought-out, from step A to final. The most important thing for social networks: Here you can segment the different target groups and use targeted information. Marketers know the system for example from Funnels. Depending on their preferences, knowledge or individual interests, users are provided with tailored content in the sales process. As a result, we avoid scatter losses and ensure a high interaction rate with the advertised product.

What is the perfect social media content?

In order to extract the highest interaction rate from the user, one should, as already said, pay attention to content that convinces the user quickly. A very simple example are small product videos, as you see in the example here. These do not have to be recorded with high-quality cameras, but can be easily made with the mobile phone.

Here is a summary of what a video looks like:

1. Little effort in production> Authentic videos
2. The most important (the product) comes right at the beginning
3. Video ideally contains music and when spoken text, then also written text (or subtitle for Facebook, Instagram, since mobile phones are often silent)
4. The length of each video should be a maximum of 40 seconds
5. Finally, the sales platform (logo, etc.)
6. Costs are then often <0.005 Euro / Click

40 seconds (max. 60), with these videos you can achieve high quality interaction rates at which every click costs less than a cent! If you then distribute an advertisement and only put a three-digit amount on it, you achieve a very high reach for your product in social media marketing. When we reach an interaction rate of 6.5%, we can quickly figure out how profitable such a social media campaign can be. Due to the extreme avoidance of scatter losses and the resulting efficiency of the advertising budgets, companies that are not active in this market are opening up new opportunities and opportunities.

Advertising on Facebook: target groups and advertising budgets

How accurate advertising can be from Facebook, that I have already written last week in the article about Facebook Marketing.

Facebook is particularly suited as a social network to advertising. Here, above all, buoyant people, mostly over the age of 18, and already firmly in life, with occupation and partly with families. Advertising is therefore not only for private customers, business talks can also be handled via Facebook meanwhile. Advertising ads are not just for fashion companies, eg A dress to bring to individuals, Facebook Advertising can also be used for providers, eg. Of office equipment. On Facebook, you should pay attention to three things. The first is the Admanager. Even if you are not in the professional area (Facebook Business Manager), but the first settings from the front end, the overview is definitely given. You have three options. This includes, for example, the location of the advertised people, the interests and their age. Here you can already segment before whom the advertisement is to be played. If you want to go one step further, start your ad campaigns in Business Manager.

The Facebook Business Manager for Social Media Manager

Performance is everything! If we step one step, we will go directly to the Facebook Business Manager. Here, the setting possibilities are naturally much larger and more extensive. Not only will you create a single campaign, the campaign will also be duplicated and tested against various A / B tests. The coronation of the whole is now retargeting. This allows you to select your targeted users exactly, eg. Site visits, fans or a “look alike audience”. It defines a target audience that corresponds to one percent of Facebook users who have the largest intersections with you, your company, your product, and the interests of your other visitors. Here, you can see why social media marketing is so efficient when it comes to addressing groups as closely as possible.

Advertising on Instagram and Snapchat for young target groups

With the Facebook Business Manager you can not only advertise on Facebook but also on Instagram. Here young people romp about. If your own parents are still on Facebook, many of the younger ones will turn out to be on Instagram or on Snapchat. These two social networks are increasingly gaining popularity among people. On Snapchat there are now first commercials, much larger is however still Instagram! The advantage of advertising on Instagram, you can view all projects directly through their Facebook Manager. This saves you time and effort. On Instgram and Snapchat also find many product placements rather than bloggers and influencers. If you want to find out more here, read the article about Influencer Marketing.

Best Practice with Youtube Video Marketing

In the blog of our advertising agency you will find a current example on “Youtube Video Marketing”. With new channel and first video to over 50k + Views. The graphics show the first 6 days of the campaign.

Conclusion Social media marketing is a perfect sales promotion tool

In summary, social media marketing and its activities for companies and companies, as well as for public figures, is an absolute high-quality tool to bring their own products and services to the right target groups. Through the different networks and the different settings, you can effectively operate marketing without having to use high-priced TV advertising or advertising in the inner city. You reach users in the right moments (for example, the dreamy scrolling through Facebook) and you can activate directly and without any detours for interaction, even for purchase.

I wish you success!

DIY! Facebook Marketing Online

In the blog there are many tutorials and good social media marketing articles. However, anyone who wants to know insiders has to go deeper into the trickbox. Also for small companies the view is worth this Facebook marketing course of our partner agency AdBaker. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:

What are the Facebook Audience Insights?

You can select the target group you are targeting in the Advertising Manager, but you do not have any information about the actual data behind this target group. What are the specific interests of this group? Is it mostly men or women? How old are these people on average?

With the Audience Insights, you can learn important data about the desired audience before you waste valuable advertising budgets.

For example, if you want to attract people interested in “fitness and wellness” when creating an advertisement, you can see that men between 18-24 years of age who are not married are strongly represented in this target group. Before there were the Audience Insights, it was impossible to learn this kind of data about you non-accessible audiences. With just a few clicks, you can even get accurate demographic and psychological information about your customers or your website visitors. But let’s take a quick look at how to get the most out of the Audience Insights.

1. Select the target group

If you start your Audience Insights, you will be asked which group you would like to “examine”. You are available with the Audience Insights 3 group:

1. Everyone on Facebook
2. People Connected to your page – Fans of fan sites you have access to
3. A Custom Audience – A Custom Audience list that you created earlier. These may be e.g. Your website visitors or existing customers

Make your selection or close the window easily, then you will see that you have almost exactly the same functions as in the normal advertising ad manager or Power Editor. You can make the desired group settings on the left side, and then you can see the exact details on the group you have chosen. For example, if I choose Germany and the interest of “social media” and “social media marketing” – I see that my target group is relatively young and on average includes more men than women.

In addition, I see under the register tab “Likes” the interests preferred by my set target on Facebook. So here you can find similar results as with a Facebook Graph Search, but the advantage is that the request about the Audience Insights is much faster and you still have More detailed results.

1. Social Media Marketing Basics
2. Facebook Marketing and Targeting
3. Video Marketing on Youtube
4. Instagram Marketing
5. Pinterest Marketing
6. Twitter – does one need that !?
7. Traffic! The best times

# 1 Social Media Basics for Marketing Managers

Here, we first discuss the fundamentals of marketing in social networks. Since Facebook has conquered the world, social networks are becoming more and more differentiated. Not only in their functions, but also in their respective target groups. Here you can find all Social Media Marketing Tutorials.

# 2 Facebook Marketing Help for reach + brand build-up

Facebook is the place to be! Here are the most users online. On average up to 8x daily! Large potential for companies, brands and companies are also in the targeting options and also retargeting. Here we show users once again products that they have seen in our e-commerce. This increases sales. Many small tricks, big theme. We start with the Facebook Marketing Basics!

# 3 Youtube Content and Video Marketing Tutorial

Youtube is the main source of information for video content. Every second Internet user is registered here. An incredible number with great potential. Next week we will see how they can successfully make video marketing in Youtube!

1. Current user numbers
2. Video content on Youtube
3. Microcosm Youtube
4. Differentiation to Facebook
5. Influencer and Blogger
6. Companies on Youtube
7. Video marketing and playlists
8. Search engine optimization with the help of Youtube
9. Internal search behavior
10. Clicks, traffic, and placement
11. Do it Yourself!
12. Scheduling

# 4 Instagram Marketing: Photos, Blogger and Influencer

Instagram particularly inspires young target groups. Most users are between 12 and 29 years old. Thus, Instagram for young brands is a wonderful tool to generate range. Blogger Relations and Influencer Marketing from big brands show how it works. We take a first look at the network for snack content.

1. Who uses Instagram?
2. Usage behavior
3. Differentiation to the other networks
4. Scheduling and postings
5. Comparison with TV advertising, the more, the better
6. 7 and 5 pm, such as breakfast and news
7. Registration and use
8. Media plan and snack content
9. Multichannel, use multiple accounts#5 Pinterest Marketing für E-Commerce und Backlinks

Pinterest has not yet arrived in Germany. Although the inspiration search for many creative people is the first reference point. Also Google positions the pictures, which one in Pinterest in its “pin walls” has high in the search results. Pinterest Marketing also refers to search engine marketing. Here is our small start!

1. Shopping network and source of inspiration
2. User numbers and characters
3. How does Pinterest work?
4. Pinboards on the example
5. Search engine optimization with photos
6. Create pinboards specifically with related topics
7. Lead generation

# 6 Twitter Marketing: Politics & Press

Twitter. Do you need it? We take a critical look at the network in this episode. Through social bots and fake news, Twitter got a whole new value in the US election campaign. But is Twitter worthwhile for companies?

1. Twitter for journalists and the media
2. Is Twitter social?
3. Tweets, Retweet and Timeline
4. Tweets and politics
5. Relevance for companies
6. Medial interest as a prerequisite

# 7 The best times for social media posts

Did you know that on Sunday 3 more users are on Facebook and Twitter than on other days? With just a few tricks, you can increase the reach of postings in social networks. We present the foundations and the best times / days in sequence 6 of our Social Media Marketing Vlog.

A social media agency can not, or does not want to, afford every company. Especially not an expensive large advertising agency for social marketing or a specialized agency for Facebook Marketing. In doing so, the decision does not always have to influence monetary reasons, often the know-how and the marketing or their concept and strategy remain in the company. You can either book a social media consultant for your own company or train your employees with a simple online course.

Go to the official> Facebook Marketing Course here

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Facebook Marketing: Online Course Recommendation

The Internet offers numerous options, here is our recommendation for companies who want to successfully manage their own Facebook Marketing! After researching and making comparisons, there is a clear winner, AdBaker’s Facebook Marketing Course. Why? The course is very well structured, the agency is very experienced and has many insiders who are presented exclusively in the course.

In this course you will learn as a marketing employee in companies and as a freelancer how to optimize your Facebook Marketing quickly and well. This is not only about optimization, but also about the structure and the final advertising advertisements as well as the overall optimization on conversion (listing in lists, online shop sales, etc.). The course is constantly being expanded and provides the latest content on social media marketing.

In order to give you an overview of what is online in the course, here is a detailed description of our most important chapter:

Crash course for beginners in the online workshop

Firstly, all important terms are clarified, the network and its tools are explained and good basic knowledge is conveyed for further, deeper courses! Social media help at its best with all relevant areas. Afterwards, you or your employees are perfectly prepared, for example for the first “10 Facebook Marketing Hacks”. Go to the official> Facebook Marketing Course here

10 Facebook Marketing Hacks and Insider for Companies

Why is it important to know real Facebook insiders?

Facebook experts work daily with digital target groups, link social networks with online shops, individual products or services offered by their customers. Through the diverse and diverse work in different industries and with different products, Social Media Manager gradually develop ever more efficient tactics around reach. The more reach, the more chances of success. Facebook insider tips help, for example, to take advantage over competitors, to cover new areas that are little advertised and thus to maximize their own profit. Those who use these small hacks smartly can maximize their profits through Facebook Marketing.

There are different small hacks, from target groups to content (content), which inspire others and click to animate. Clicks on Facebook, as always in online marketing, are very important when we talk about social media advertising. Specifically, the CTA (Call to action rate = ratio of views / clicks) refers to the ultimately performed desired interaction in relation to the set of views. If you want to increase your own CTA at Facebook, you can achieve this very effectively with the insiders of AdBaker!

Facebook Marketing: How to Create a Facebook Fansite

Build your own fanpage and adjust it optimally?

Every single company, every self-employed person or every person in public life needs their own fanpage on Facebook. There are some things to consider when creating a social media channel. It is not just the information or the indication of which industry is your own company. There are many small steps that can be used to optimize the visitors’ own fansite. The longer visitors are on a fan site, the more interesting content they find here, the longer they will stay on the site. The longer they stay on a fan site and the more they interact with it, the “more important” is the own fansite for Facebook. Ergo, the more reach your company has, the more successful your performance will be on Facebook.

Users and fans: How to find his target group on Facebook

How do I contact the person I want to reach with my advertisements?

In the section “How to find your target group on Facebook”, you will learn how to effectively and very effectively manage advertising ads and their target groups at Facebook. How accurate the targeting is at Facebook is sure to surprise you! Some details you may already know, as well as the filter option according to the age of the person or the place of residence. Whether it’s Berlin, Hamburg, Munich or smaller cities in Germany or worldwide. Social media marketing ads bring measurable successes.

Of course, the whole thing is even more accurate! Anyone who takes some time and is interested in the subject can quickly learn how to send specific products to specific people in order to increase their own conversion (CTA) through Facebook Marketing Tools.

Fanpage Build: 1000 Facebook fans generate

The first 1000 fans are for many on Facebook the first big hurdle! With 1000 fans, the channel is finally ready, right? You have the first interaction with fans, gets “like” expressions or comments on your own Facebook posts. Slowly your own Facebook channel! The way to go here is not so easy. Especially since you have no fans at the beginning on your own fan site and have to build up one by one. It goes on, constantly new concepts need to animate Facebook visitors to the interaction, so they actively to act on their own channel. How you can do this relatively quickly, the Facebook Marketing Online course shows. Go to the official> Facebook Marketing Course here

How to increase organic reach on Facebook

With advertising you can achieve a lot, already clear. But how is it with organic reach on Facebook? Organic reach, what does it actually mean? It deals with the reach of genuine users, which is created by interaction. This means that the amount of the individual views is not increased by additional advertising budgets. Organic reach is simply said to be something “wonderful”. A good sign for many and an indicator on the many pay attention in online marketing. With it nowadays, many people as an influencer earn money if you have authentic social media channels. Influencers are generally a trend theme in advertising, often increasing the profit through Influencer Marketing. Since the topic is so crucial for social media marketing, it is treated very extensively in the course. This way, you or your employees will learn how to build up a qualitative range.

Facebook Marketing Leads: How to create an attractive lead magnet

Do unicorns always work?

Creating products that does not offer everyone increases the chance of sales. Because, who is boring, quickly falls into the information flow of postings, photos, videos and advertisements on Facebook. This is why it is important to pack your own marketing message so interesting that users feel attracted and are willing to interact with it. If you want to collect leads, then I have to think about the content and visual presentation of the products and advertisements. This is not just about an attractive product, it is also about the graphic elements, as well as a concise text and, in the right target group, the perfect emoticons. Different parameters in Facebook Marketing, which ultimately lead to the goal through small AB tests (comparison of different advertisements according to CTA) and play the perfect ads for you. With these you can now collect many leads!

Landingpages 2.0: How to build a squeeze page

Squeeze?

Basically, a squeeze page is there to get email adresses from potential prospects and customers. In English, “to squeeze” means “squeeze” or “squeeze”. Online marketers know the term “landing page”, both are very similar and serve the purposeful interaction with users. “Landingpages” do not necessarily demand a return, squeeze pages from the visitor. How to build your own, conversion-strong side shows the Facebook marketing course.

The targeted collection of e-mail adresses can be used later or directly afterwards, products can be advertised even cleaner and more effective. Of course, there is also a chapter in the course explaining how to efficiently build your own e-mail lists.

Email Marketing and Funnels: How to build an e-mail list

Are im still up-to-date?

Yes! Emails are as up-to-date as ever. Nowadays, many young online marketing talents are concentrating on creating detailed funnels for products and services. This means that you are actively collecting e-mail lists, in order to get them enthusiastically with their own campaigns for themselves or their respective customers. Funnel are therefore concerned with the targeted sending of information to e-mail lists. By means of clever concepts, the content is played out individually depending on how a user acts or what he is interested in. This makes the content so personal that the interaction rate increases again. In order to do this, you need a large but also a qualitative e-mail list! In the chapter “How to build an e-mail list”, everything is explained and explained step by step. The examples can also be easily transferred to your own company, so that you can start quickly with your Facebook Marketing to generate e-mails.

Facebook Retargeting for exact advertising to target groups

Retargeting for marketing products? It’s actually quite simple. If we were in the inner city, we would reapply people who visited us in the store, for example, through an advertising poster. If the visitor did not decide to buy, he might do it when he sees the product for the second or third time. The highlight: hardly scattered losses as with classic banner advertising. In the special case of social networks, this means that we also display visitors to our social media page with advertising on Facebook. Retargeting does not only work on the Facebook fans page, In the online shop a product, as well as later in Facebook again with the product. If you have not decided for the first time for the purchase, it is now so far!

Social Media Marketing Statistics on the success measurement of retargeting

With Facebook Retargeting you can reach as a very efficient person on Facebook, even more specifically, the person who has already been interested in their own brand or product. Once again, top-class social media marketing statistics can be created, for example, the CTA.

Conclusion: Facebook Marketing Help from AdBaker

In the Adbaker online course you really learn everything you need to make your own brand on Facebook. From the first basic knowledge about Facebook Marketing to the target group setting on Facebook and the later sending of advertising. This is not only about concepts for Facebook Marketing, but also the website itself is “squeeze pages”, “lead generation” and “retargeting”!

What is also very good at coaching, the content is very up-to-date. Even after the first few weeks, the range of products has expanded significantly. There are also great insiders like the “10 Facebook Marketing Hacks”. For self-employed persons, for employees in companies or for internal training of large companies, this online course is an absolute recommendation when it comes to social media marketing on Facebook. Click here to go to the official> Facebook Marketing Course

The Social Media Manager is looking for more success in marketing

What is Social Media Manager in connection with “Facebook Marketing?” We found the most important search queries and collected the interesting picture of social media and / or Facebook marketing, giving great inspiration and new ideas: First the top placements:

• Tip. Emotion meets Community & Advertising – More about our Facebook agency

Tip of the editors! Learn step by step and for free: Facebook Ads & Promotions