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Remember: sexy, but strategic

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What does a TikTok agency do?

The primary task of a TikTok agency from Cologne or other cities is to help companies establish their brand on TikTok and reach their target group through targeted marketing on the platform. In addition to comprehensive advice, a TikTok agency offers various other services, including

• Setting up and maintaining a TikTok account
• Development of marketing strategies
• Implementation and management of marketing campaigns
• Target group analysis & targeting
• Content creation
• Influencer marketing

A professional TikTok agency offers comprehensive support for the TikTok presence and a wide range of services to meet the individual requirements of the customer.

Are you interested in working with a TikTok agency from Cologne? You can find expert advice here: Contact

For whom is a TikTok agency worthwhile?

Cooperation with a TikTok agency can be worthwhile if you want to establish and expand your company or brand on TikTok, gain followers and thereby increase sales. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.

TikTok is a popular platform that focuses on video content and no longer only appeals to younger target groups. An experienced TikTok agency provides support in the development of creative concepts, professional video production and strategic placement in order to reach the target group and significantly increase reach.

4 reasons for a TikTok agency from Cologne

TikTok marketing agencies from Cologne are recommended for various reasons:

1. In-depth industry knowledge
2. Creative and innovative atmosphere
3. Large network
4. Local target group knowledge

1. in-depth industry knowledge

Cologne is an important business location with a large number of companies from various sectors. Marketing agencies in Cologne therefore often have extensive experience and expertise in the local and regional markets.

The city is also home to numerous companies, brands and events from the TikTok and social media sectors, which are constantly dealing with the latest developments, trends and best practices. This means that an agency from Cologne is always up to date.

2. creative and innovative atmosphere

Cologne is known for its lively creative scene and is often referred to as the media and advertising capital of Germany. The city is therefore a hotspot for creative minds and digital expertise. Marketing agencies in Cologne benefit from this creative environment and develop particularly innovative and unique marketing concepts.

3. large network

Thanks to its central location in Germany and its proximity to other major cities such as Düsseldorf and Frankfurt, Cologne has a well-connected business environment. As a social media hotspot, Cologne is also home to countless creative talents, content creators and well-known influencers. Marketing agencies in Cologne can benefit from its extensive network to find partnerships, collaborations and resources for their clients.

Cologne in particular has a vibrant business landscape, with many local companies already using TikTok as a marketing channel. A TikTok agency from Cologne therefore has access to a huge network with the opportunity to enter into corresponding synergies that can significantly increase the reach and sales of your advertising campaigns on TikTok.

4. local target group knowledge

A marketing agency from Cologne has a deeper understanding of local target groups, their needs, preferences and behaviors. This enables a more targeted approach(targeting), taking into account regional trends and preferences to make your TikTok campaigns even more relevant. Through its local market understanding, the agency develops effective strategies to successfuly position your brand in the Cologne area.

Of course, whether a marketing agency is worth recommending also depends on the company’s individual requirements and objectives. It is important to compare different agencies, check references and find out about the agency’s track record and expertise in order to make the right choice.

Conclusion: Then it makes sense to work with a TikTok agency from Cologne

It is advisable that every company that wants to establish a presence on TikTok and maximize its reach, follower numbers and ultimately its sales considers working with a professional TikTok agency. Companies from Cologne and the surrounding area in particular benefit from working with an experienced agency from Cologne, as it has in-depth, local industry and target group knowledge, is characterized by a creative & innovative environment and usually has a very large network of influencers, brands and other companies.

TikTok is undoubtedly one of the most popular platforms today and will continue to grow in importance in the future. Our experience shows that TikTok in particular is comparatively inexpensive as an advertising platform and therefore absolutely worthwhile. TikTok currently offers by far the lowest advertising prices compared to other social networks such as Facebook, Instagram, YouTube & Co.

In order to achieve the best price-performance ratio and to position yourself successfuly and profitably on the platform, cooperation with an experienced TikTok agency is indispensable in most cases.

Social Media Marketing & Advertising

Our focus as a marketing agency for cars: social marketing. No other method besides Google, Native & Display Ads for cars is as precise(targeting, re-targeting) in the placement of advertisements. The large amount of user data from social networks makes our target group more transparent than ever before. An example of how precisely you can display social ads:

• 28-35 years old, male (ad A, design with man)
• 25-38 years old, female (ad B, design with woman)
• Catchment area 4km around Berlin Spandau

Do you want to find car buyers, sellers or renters? Get to know the magic of social media campaigns, online marketing and later events and roadshows.

What does 2026 belong to car advertising?

Every campaign, every consultation, every channel support, every event is individual. Nevertheless, here is a brief insight into what social media marketing and our work as a social media agency are all about.

Partnerships with car dealerships: Purchases are made locally

Look for partnerships with local car dealerships that carry the car models you are marketing. These dealerships can be valuable resources for providing content and information about the latest models. Consider organizing exclusive offers or events in partnership with car dealerships.

Here we are right back with Instagram Ads, TikTok Ads, YouTube Ads, targeting, re-targeting and geotagging. We can create campaigns for:

• Car dealership in Berlin: Model 1, Model 2 with 4km radius
• Car dealership in Hamburg: Model 2 with 10km radius
• … depending on the density of competition

In this way, you can A/B test individual campaigns and continue to increase performance (impact).

Product presentations: New models, new stories

Use social media to organize virtual product presentations and live demonstrations of the latest car models in the dealerships. This allows potential buyers to experience the vehicles remotely and ask questions in real time.

At car events, we can offer people entire worlds of experience, also in combination with VR & AI elements.

Sharing of vehicle details: advantages of producing 1-2-3

Create engaging content that highlights the key features and benefits of the new models. Publish high-quality photos and videos that demonstrate the interior, technology, safety features and performance.

Customer ratings and experiences: Share!

Ask satisfied customers to share their experiences with the new models in the dealerships on social media. In recommendation marketing, authentic testimonials and reviews are valuable material to strengthen the trust of potential buyers.

Competitions and promotions: Car dealership attention

Organize online competitions or promotions where participants have the chance to win test drives or exclusive insights into the new models in the dealerships. This can draw attention to the dealerships and attract potential customers. We collect email adresses directly for email marketing and your sales funnel. This means you don’t have to keep collecting new contacts and can effectively target existing ones with new advertising.

Influencer marketing: Soooo 2026

Work with local influencers who have a passion for cars to showcase the new models in dealerships. Influencers can create authentic and engaging content that achieves a wider reach.

• Influencer marketing

Example Toyota C-HR Hybrid:

Storytelling: stories instead of advertising

Tell stories about the development and special features of the new car models. Show the development process and the innovations behind the vehicles to arouse the interest of the target group.

Event and showroom visits

Invite your social media followers to exclusive visits to the dealerships to experience the new models up close. This can also take the form of live car events or virtual tours.

Live & event marketing for cars

We are your partner for roadshows! You have planned a lot, fixed locations and are now wondering how to get attention and reach in the right target group? More reach, more leads, more sales – that’s our job! Learn more about our work as a car marketing agency with online marketing, social ads and influencer marketing for your event and roadshow, from test drives in an electric car to a race in the desert.

Learn more here:

• Live & event marketing for cars

Test drive 2.0 with racing driver!

Google Ads and Native Ads for cars

In today’s digital world, Google Ads and Native / Display Ads are the key components of this strategy. We specialize in creating advertising campaigns that are scalable, impactful and tailored to the unique needs of your business. Let’s explore together the benefits of Google Ads and Native Ads and how they can put your brand on the road to success.

Really? Click!

This is how quickly you can go from a recommendation (search results or online medium) to your offer. Learn more here:

• Google Ads and Native Ads for cars

More car marketing ideas 2026

You can find more car marketing ideas for 2026 here! Also, a comparison with car advertising in 2010, what has changed? What role do online, social media marketing and artificial intelligence play? Why are live events and roadshows still state of the art? How do you combine live marketing with online, social media and influencer marketing?

Answers and facts:

• Auto Marketing Agency
• Google and native ads for cars
• Car advertising 2026 🆚 2010
• Planning a roadshow: what an agency does
• Toyota test drive: Influencer example
• Marketing for e-car, e-scooter, e-bike

Creator creativity and authenticity – Advantage 1

A key advantage is that brands can benefit from the creativity and authenticity of creators and influencers. These individuals are often experts in their field and have a deep understanding of their target audience. By having them create the content, brands gain access to unique perspectives and a fresh point of view that can increase audience awareness and engagement.

Through UGC you have a variety of content instead of months of the same campaign photos

Low costs, with high efficiency – Advantage 2

Another advantage is efficiency and reduced effort. Producing high-quality content typically requires significant resources, including time, money, and expertise. By relying on user-generated content, brands can save these resources. Instead of commissioning their own photo or video production, they can rely on content already created by creators and influencers that authentically showcases their brand or products.

With UGC, you have lower costs for content production, with higher output and efficiency.

High content output – Advantage 3

In addition, the use of user-generated content gives brands a greater variety of content. By bringing in different creators and influencers, they get a wide range of perspectives, styles, and approaches. This not only increases variety in content, but also allows them to better adapt to different audiences and platforms.

Through UGC you increase the output of content extremely

Finally, trust also plays a crucial role. User-generated content is often perceived as more credible and authentic because it comes from people who have already established a connection and a relationship of trust with their target group. By using UGC, brands can leverage this trust and strengthen their credibility and relevance.

Conclusion: Efficient and cost-effective content production

Overall, the strategy of having content created by creators and influencers offers numerous advantages for brands. It enables them to produce content efficiently and cost-effectively, create a greater variety of content, and build trust with their target audience. By using user-generated content, brands can strengthen their social media presence and intensify engagement and relationships with their followers.

Any questions? Our contact persons

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

• Contact

How to book user-generated content

e will vary depending on the marketing agency and the client’s specific requirements, but generally it includes the following steps:

Needs analysis and goal setting: KPI

Our agency begins with a comprehensive needs analysis that identifies the client’s goals, target groups and market requirements. Together with the client, clear goals and KPIs (key performance indicators) are defined to measure the success of the campaign.

Strategy development: tailoring objectives

Based on your objectives, we develop a customized marketing strategy. In the process, we select the relevant social media channels, determine the content types and topics, define your brand message, and determine the planned advertising measures.

Target group analysis: development of a targeted content strategy

Our agency conducts a detailed audience analysis to better understand the needs, preferences and behavior of potential customers. This helps develop a targeted content strategy to achieve maximum reach and interaction.

Content creation: “Production” begins

We then take on the creation of engaging content for the client’s social media channels, whether TikTok, Instagram, YouTube or Facebook. This includes text, graphics, photos, videos and other formats that engage the target audience and effectively communicate the brand message.

Either / Or: Community Management

Below you have 3 options:

1. Have content created for your social media channel
2. Share content on Creator channels
3. Advertise content additionally through ads

… so you start with efficient and cost-effective content production.

Any questions? You know…

We support you with our team in your content strategy. Conception, production, reach. We are looking forward to your request!

• Contact

The advantages of an employer branding agency

An employer branding agency mainly deals with the search for qualified employees and employer communication. The focus is primarily on increasing employer attractiveness so that outstanding employees can be recruited for one’s own company. In this article, we would like to give you an overview of what makes a good employer branding agency.

What is employer branding?

Employer branding uses various marketing strategies to focus on the attractiveness of an employer. An important point in this context is above all the positioning of the respective company. This is because exceptional positioning helps a company to stand out from the competition in a targeted manner. A corresponding employer branding agency helps companies to work out such a positioning.

What are the goals of employer branding?

Employer branding has two main objectives. On the one hand, it aims to increase employee loyalty to the company. This is achieved, for example, through numerous incentives. We have listed some of them below.

These incentives increase employee retention

• Company pension plan
• Vacation and Christmas bonus
• Company car (can also be used privately)
• Further training opportunities
• Concrete career plan

Furthermore, employer branding deals with the acquisition of potential competitors. Here, too, we would like to give you a few tips to help you strengthen your employer branding.

These strategies help with employee recruitment

• Meaningful career pages
• Open and transparent communication
• Successful social media presence
• Job ads in career portals
• Recruiting support

What exactly does an employer branding agency do?

An employer branding agency helps to implement the previously described fields of activity. Since many companies often do not have an extensive HR department, they must use the services of an employer branding agency. Agencies usually have tried-and-tested strategies with which you can achieve rapid success.

What makes a good employer branding agency?

A good employer branding agency is primarily characterized by presentable results and customer feedback. A simple Google search is often enough to find out whether the agency in question is suitable for you. In addition, many agencies also offer a free initial consultation, which you can take advantage of. In this conversation, you can then form your own impression of whether a collaboration makes sense for you.

When does it make sense to work with an employer branding agency?

Working with an employer branding agency makes sense if your in-house capacities are not sufficient or if you have insufficient experience in certain areas (e.g. digital employer branding). Younger employer branding agencies in particular have specialized in digitalization and can thus reach young applicants in a targeted manner.

How much does an employer branding agency cost?

This question cannot be answered in a blanket manner. The costs are usually related to the amount of work involved. However, some agencies offer a monthly flat rate. This includes various measures (e.g. management of the career pages). As a rule, however, an offer is individually adapted to the needs of the customer.

Conclusion: Cooperation with an employer branding agency increases market attractiveness

By working with an employer branding agency, you can increase the market attractiveness of your company. Especially in today’s market, where there is a desperate search for the right professionals, you need strong employer branding to stand out against the growing competition.

Marketing Agency One explores what makes employer branding effective in different labor markets — from the US to Germany to Scandinavia.

The most important HR marketing tasks at a glance

HR marketing is one of the most important tasks in human resources management. In this context, the respective employees are mainly concerned with strategies aimed at attracting and retaining qualified employees. To give you a deeper look into this topic, we present the most important HR marketing tasks in this article.

The right measures: How to increase the attractiveness of your company through HR marketing

What are the HR marketing tasks?

The area of HR is basically divided into the areas of internal and external personnel marketing. In the following, we would like to go into more detail about the tasks that the respective areas take on and how you can also implement them in your company. You can do this with your own resources or with the services of an HR marketing agency.

What are the tasks of internal personnel marketing?

Internal personnel marketing focuses primarily on employees already working for the company. Various measures in this context are intended to increase employee retention. The goal of internal personnel marketing is to improve the working atmosphere, prevent resignations and increase the overall productivity in the company. Below you will find some useful tips that will help you achieve this goal.

The most important tasks in internal personnel marketing at a glance

• Company pension plan
• Vacation and Christmas bonus
• Target achievement bonuses
• Company car
• Team building events
• Thirteenth salary
• Sabbatical
• Success bonuses
• Supplementary insurances
• Remote work

What are the tasks of external personnel marketing?

External personnel marketing is primarily concerned with attracting new talent and the company’s external image. Various strategies can be used to achieve this goal. In the following, we would like to present you with some useful tips on how to bring your external personnel marketing forward in order to attract the right employees for your team.

The most important tasks in external personnel marketing at a glance

• Active sourcing
• Social Media Marketing
• Career sites
• Career portals
• Job postings
• Talent Pool Building
• University Lectures
• University Recruiting
• Websites blog
• YouTube channel

In addition to the HR marketing tasks described above, there are numerous other ways in which you can increase the attractiveness of your company. At the beginning, however, it is of course important that you focus on task areas that add the most value to your company. In this context, you should avoid working on too many areas at the same moment.

Which HR marketing tasks are the most important?

This question cannot be answered unequivocally. The most important thing is that you focus on the tasks that fit your current needs. If you want to attract young employees, for example, you should focus on digital platforms such as LinkedIn or Instagram and engage in active sourcing to attract new talent.

However, if your focus is on retaining current employees, then you should focus on internal HR marketing tasks, such as developing attractive incentive models or other measures that can significantly increase employee satisfaction.

Conclusion: Increase the attractiveness of your company

With well-executed HR marketing tasks you increase the attractiveness of your company permanently!

In this article, we have presented various HR marketing tasks that will help you to increase your employer branding. If you do not have sufficient resources in one of the respective areas or if you lack the necessary knowledge, then there is always the option of using the services of an HR marketing agency.

5 HR Marketing Ideas

As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help to improve your company’s image and increase its attractiveness as an employer. In this article, we present five useful HR marketing ideas that you can use to put your company in the spotlight and attract top talent.

Read on to learn how targeted measures can give you a tangible edge in the employee market.

• 5 HR Marketing Ideas

5 creative HR marketing ideas for your company

HR marketing is an important part of HR work and can help to improve a company’s image and increase its attractiveness as an employer. Through targeted measures, companies can actively approach talents and thus strengthen their brand. To help you achieve this, in this article we reveal 5 useful HR marketing ideas that you can use for your company.

HR Marketing: How to make your company stand out from the competition

Using employees as brand ambassadors

One creative idea in HR marketing is to use your own employees as brand ambassadors. By sharing experiences and impressions of the company on social networks, employees can help improve the company’s image and attract the interest of potential customers. In this way, employer branding in particular can also be strengthened.

Visit career events

Moreover, organizing career events is also an extremely useful HR marketing ideas that you can use to promote human resources. Through such events, companies can get in touch with potential candidates directly and present their brand. Career events can take the form of job fairs or career days, for example. Because at such events you get the opportunity to enter into direct exchange with interested parties.

Company internal career site

Create a career page on your company website. A career page offers interested candidates the opportunity to learn about current job openings and, more importantly, career opportunities. It is an important tool in HR marketing, as it increases the visibility of the employer and thus increases the likelihood that qualified candidates will become aware of your job offers.

Use social media

Social media channels such as Facebook, Instagram, TikTok or Linkedin are a useful place to start, especially for young candidates, when it comes to finding out about a potential employer. Therefore, you should not disregard this HR marketing idea under any circumstances and increasingly convince potential interested parties of your own company through innovative posts.

Attractive employee benefits

Offer attractive employee benefits, such as flexible working hours, company health management, a thirteenth salary or bonus payments. This can help your company appear far more attractive. However, you should avoid promoting outdated HR marketing ideas such as free coffee, fruit or a foosball table. That’s basically what everyone does.

More interesting HR marketing ideas at a glance

In this section, we’d like to briefly touch on other HR marketing ideas to show you ways to specifically increase your attractiveness as an employee.

More HR marketing ideas at a glance

• Create a blog that showcases your company culture
• Present your company in industry-specific media
• Maintain close contact with universities and technical colleges
• Share the company’s profits with your employees
• Provide your employees with a crystal clear career plan
• Create a promotional corporate film
• Organize an “open day” for interested parties
• Provide sufficient information material (brochures, videos, etc.)

Conclusion: Creative HR marketing ideas give your company a noticeable edge

The employee market in Germany is highly competitive. However, with innovative HR marketing ideas, you can gain a competitive edge over the competition. The tips in this article have given you an important foundation. However, you should also consider your own measures to position yourself attractively in the market.

Personnel marketing: The advantages

How to attract the best talent to your company through the support of a personnel marketing agency – In order to retain talent in the long term, employee satisfaction must be continuously ensured. In this context, many companies resort to working with a personnel marketing agency. Such service providers often have the necessary experience so that the desired goals can be successfully implemented in a short time.

Personnel marketing as a success factor: How to attract top talent to your company

What is meant by personnel marketing?

Personnel marketing involves developing strategies and implementing measures aimed at attracting top talent to the company. In addition, personnel marketing serves to develop the company’s own employees through development measures, so that they are bound to the company in the long term. After all, only satisfied employees can achieve maximum productivity in the long term.

The most important fields of activity in personnel marketing

• Development of career opportunities
• Design of employee benefits
• Implementation of employee surveys
• Social Media Marketing
• Employee event planning
• Website optimization
• Promoting employee satisfaction

What does a personnel marketing agency do?

A personnel marketing agency is a company that specializes in consulting and operational implementation of projects aimed at increasing the attractiveness of a company. A personnel marketing agency can cover different areas. We have listed the most common areas below.

Tasks of a personnel marketing agency

• Development of personal marketing concepts
• Advice to the HR department
• Recruiting support
• Support of the social media channels
• Support of internal company career pages
• Selection of new employees
• Employee event planning

How to find the right personnel marketing agency

There are several ways to find the right personnel marketing agency. First of all, you should find out which agency is recommended by other companies in the vicinity. Appropriate service providers can also be found within industry associations. In addition, you can compare references on Google and get a first impression via the website.

How much does a personnel marketing agency cost?

The costs of working with a personnel marketing agency cannot be clearly determined in advance. In order to calculate the costs properly, several offers from different agencies should be obtained. Often, personal marketing agencies offer free consultations in this context, so that one can get a better picture.

These factors affect collaboration

• Scope of service
• Agency experience
• Number of tasks
• Specialization of the agency
• Size of the company
• Hourly rates vs. flat rates
• Use of special methods

What are the advantages of a personnel marketing agency?

Working with a personnel marketing agency offers several advantages for companies at once. Among them: Expertise, time savings, cost efficiency and flexibility. But the advantage of personal marketing agencies is also that they have a wide range of experience and can therefore quickly adapt to new challenges and trends.

Conclusion: A personnel marketing agency helps you to increase your reputation

Top talent can be effectively recruited for one’s own company through the support of a personnel marketing agency. Personal marketing agencies are becoming increasingly popular with both medium-sized companies and corporate groups. This is because they can draw on a specialized range of knowledge and implement measures within a very short time that lead to the desired results.

How to find the perfect recruiting agency

More and more employers are finding it increasingly difficult to fill vacancies with the right employees. For this reason, more and more companies are deciding to place this task in the hands of recruiting agencies. In this article, we would like to tell you what you should look for when choosing a recruiting agency.

What is a recruiting agency?

In contrast to headhunters or recruitment agencies, recruiting agencies offer comprehensive support in the area of employee recruitment. This includes, for example, the areas of employer branding, active sourcing, candidate journey, performance marketing and recruitment. In many cases, this holistic support means that vacancies can be filled with the most suitable candidates as quickly as possible.

How does recruiting work today?

Recruiting has changed noticeably in recent years. Nowadays, hardly any job ads are placed in magazines. Classic recruiting has been increasingly replaced by channels offered to us by digitization. These include online forms, online job exchanges, active sourcing or specially created personnel marketing campaigns that direct potential employees to the desired sites.

What recruiting measures are there?

Digitization opens up numerous opportunities for recruiting agencies to attract potential employees via the Internet. However, which measures are suitable usually also depends on the respective target group. In the following, we have listed the most common recruiting measures that you can use to successfully attract employees via the Internet.

The most common recruiting measures in the age of digitalization:

• Career page on the homepage
• Third-party job boards
• Modern employer branding
• Job ads on social media
• Performance marketing campaigns
• Active sourcing on social media

Especially when it comes to attracting young talent, the Internet is essential in today’s world. For this reason, it is immensely important for all companies to build a strong digital presence in order to remain competitive in the future. This challenge is where modern recruiting agencies come into play.

When should you hire a recruiting agency?

Working with a recruiting agency can be beneficial for several reasons. Below we have listed the most common reasons why companies choose to work with us:

• Relieving the burden on your own employees
• Lack of in-house resources
• Expansion of the own knowledge spectrum
• Insufficient competences
• Complementing existing measures

How much does a recruiting agency cost?

How much a recruiting agency costs cannot be answered across the board. It usually depends on which of the previously mentioned measures are to be implemented. Consequently, the costs have to be calculated individually. Many recruiting agencies offer free consultations in this context so that needs can be determined.

What makes a good recruiting agency?

A good recruiting agency is usually characterized by existing customer successes. These are often illustrated by case studies on the homepages of the respective recruiting agencies. In addition, modern recruiting is data-driven, which means that all relevant key figures can be evaluated. This is particularly important for companies when it comes to making a cost-benefit calculation.

Conclusion: This is why you should hire a recruiting agency

Companies that are currently experiencing difficulties in recruiting employees should use the services of a recruiting agency. This is because it is often not possible to solve the existing challenges oneself. Especially when recruiting needs to be completely restructured, it makes a lot of sense to use the services of an agency so that the open vacancies can be filled.

Brands in the metaverse

Here you will find a number of brands that have already worked in/with the metaverse:

Gucci

Gucci already developed an interactive virtual exhibition inspired by the Gucci Garden Archetypes.

But that was not all! The luxury fashion brand and VIP and NFT collectible producer Superplastic have teamed up to present SUPERGUCCI. It is a limited edition NFT ceramic sculptures.

Tommy Hilfiger

In addition to New York Fashion Week, there was also a virtual fashion event on the video game platform “Roblox” with a digital catwalk and a live broadcast of Fashion Week in New York by Tommy Hilfiger.

Balenciaga

Balenciaga, one of the most famous French fashion houses, has cooperated with the gaming giant “Fortnite”. This collaboration was about decorating characters with Balenciaga clothes. In Fortnite, there is also a virtual Balenciaga store for this purpose, where users can also buy pieces.

BMW

Among other things, BMW, the automaker, has created its own metaverse with the Joytopia streaming platform. On Joytopia, users can discover the virtual world of the automaker. The new BMW iXi is currently being presented on the platform.

Travis Scott

The playing field of “Fortnite” turned into a huge virtual concert stage in April when American rapper Travis Scott gave a virtual concert. Around 12.3 million people experienced this event live.

Ariana Grande

Like Travis Scott, singer Ariana Grande also cooperated with “Fortnite” and gave a live concert in the Fortnite world.

More on the subject of metaverse

Are you interested in the metaverse? Then you will find here further articles suitable for the topic.

Metaversum for Dummies: 2nd Reality with Infinite Possibilities

The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens up possibilities and opportunities in unimaginable ways. Here you can learn what the metaverse actually is and what we can expect from it!

• Metaverse for Dummies

Metaverse: The Metaverse Login

The metaverse is huge. But how do you enter it? First and foremost, there is no such thing as “one” metaverse. After all, it is a virtual world that is to be created from a combination of different providers, programs, services and the real world. You can find more information about the login here!

• The Metaverse Login

Facebook goes “meta”: path to the Metaverse, Oculus Rift and “Horizion” (digital world 1.0)

Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but in particular about the “Metaverse”, more about that in a moment. The branding is no longer to be “only” focused on Facebook. After all, so much more belongs to the group, for example Oculus Rift, Whatsapp Messenger, but also Instagram. We also report on Horizon: The Digital World 1.0 and the first competition from Unity and Nvidia.

• Facebook goes “meta