That’s why it pays to advertise on TikTok

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve. Today, TikTok offers a variety of advertising formats and target group segmentation options. If you want to advertise on TikTok, you need to register as an advertiser on the TikTok for Business platform and set up a campaign. We would like to show you exactly how this works with these instructions.

Instructions: Where do I have to register to place TikTok ads?

To register for the TikTok ad manager, you must first create a TikTok account or log in with an existing account. You must then follow the steps in the instructions to be able to place ads on TikTok:

1. Go to the TikTok Ads website (ads.tiktok.com) and click on “Sign up”.
2. Enter your login details or log in with your TikTok account.
3. Select your country / region and your currency and click on “Next”.
4. Enter your account information, including your name, e-mail address and password.
5. Confirm your e-mail address by clicking on the confirmation link that TikTok will send to your e-mail address.
6. After confirming your email address, you can use TikTok’s Ads Manager to create and manage ads.

You are now registered for the TikTok ad manager. To finally place ads, follow the instructions below.

Instructions: How do I place ads on TikTok?

After you have registered on TikTok and signed up for the Ads Manager, you can now place your own TikTok Ads. To do this, proceed as follows:

1. Visit the TikTok Ads website at https://ads.tiktok.com/.
2. Log in with an existing account.
3. As soon as you are logged in, you can create an advertising campaign by clicking on “Create campaign”.
4. Select the ad target type you want to achieve (e.g. traffic, conversions or app installs).
5. Enter the details of your ad group and ads, including your target audience, budget, bids and creative content.
6. Review your campaign and submit it for approval.
7. Once your campaign has been approved, it will be placed on TikTok and can be seen by users.
8. There are different types of ad formats on TikTok, including In-Feed Ads, Brand Takeover, Hashtag Challenges and Branded Effects. It’s best to find out about the different options in advance and choose the format that best suits your marketing goals.

Which format is recommended for advertising on TikTok?

In general, this always depends on your advertising goals. In-Feed Ads are ideal for starting and trying out TikTok ads. The advertising budget is freely definable here. This means you can also test your first ads with smaller budgets.

But: You should only do this if you have the right advertising material for it.

7 elements you need to consider when placing TikTok Ads

When placing TikTok Ads, there are some important points to consider that are crucial to the success or failure of your ads. Below you will find the 7 most important elements to consider when placing TikTok ads.

1. Target group
2. Creativity
3. Music
4. Authenticity
5. Call-to-action
6. Duration
7. Branding

1st target group

Make sure you understand the target audience of your promotional video and tailor your message accordingly. TikTok has a comparatively young target group, so you should adapt your message accordingly.

2. creativity

TikTok is a platform known for its creativity and innovation. Try to present your advertising message in a creative way to attract attention and impress your target group.

3. music

TikTok is known for its music and sound effects. Use catchy music or a memorable sound effect to support your message and inspire your target audience.

4. authenticity

TikTok is a platform focused on authenticity and personality. Make sure your promotional video is authentic and that your brand is presented in a way that appeals to your target audience.

5. call-to-action

Don’t forget to include a clear call-to-action at the end of your promotional video. This will encourage your target group to visit your website or get in touch with you.

6. duration

Make sure that the video is not too long, as the attention span of viewers on TikTok is very short. Try to get your message across in 15 to 60 seconds.

7. branding

Make sure your brand is present and clearly recognizable in the video. Include your logos and brand colors in the video to ensure that your target group associates your brand with your advertising message.

This guide will help you to create a successful TikTok advertising video and then place it as an advertisement on the platform. If you need more extensive support in the area of advertising on TikTok, it is advisable to consult a TikTok agency. The following section will tell you whether the cooperation is worthwhile for you.

When is it worth working with a TikTok agency?

An agency that specializes in placing TikTok ads will help you avoid expensive mistakes. Because the expertise of a TikTok agency lies in using suitable advertising media and formats profitably.

In addition, a professional agency has proven experience and a very good understanding of the target group and knows which content performs particularly well on TikTok and generates a high level of attention. This maximizes the success of advertising and helps the company achieve its goals.

In most cases, the return on a collaboration exceeds the costs. For these reasons, working with a TikTok agency is generally worthwhile.

Are you interested in working with a professional TikTok agency? We will be happy to advise you on your options: Contact us

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by taking action and advertising on the platform. In contrast to Instagram or Facebook, advertising on TikTok is currently much cheaper. However, it is always important to present the right content to your target group.

It often makes sense to work with a TikTok agency. They are familiar with the platform and have experience in finding the right content for your target group.

However, many companies are overwhelmed by how to advertise correctly on TikTok. In this article, you can find out what you should consider when choosing the right advertising format and content.

What do I have to do to advertise on TikTok?

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve and now offers a variety of different advertising formats and target group segmentations.

If you want to advertise on TikTok, you must first register as an advertiser on the TikTok for Business platform and set up a campaign. Ads can then be created in the TikTok Ads Manager tool. Before you can upload the ad, you must also define the respective target group, budget and individual advertising objectives. The ad is then checked and approved by TikTok before it is finally placed on the platform.

How expensive are ads on TikTok?

The cost of advertising on TikTok varies depending on the type of ad, the target audience, the bidding system and several other factors.

TikTok offers various advertising formats. In general, it can be summarized that TikTok Ads are still relatively inexpensive compared to other social media platforms such as Facebook and Instagram. Good agencies with the right creatives and the right targeting achieve advertising prices of less than EUR 0.40 per 1,000 impressions when placing the ad.

However, it is important to note that the actual cost of TikTok advertising depends on many different factors and can vary greatly depending on the campaign objective and target audience. It is advisable to contact TikTok directly or a certified TikTok marketing partner to obtain specific information. In most cases, advice from a professional TikTok agency is also useful. This will help you to achieve the optimum price-performance ratio when placing advertisements on TikTok.

The prices for TikTok Ads depend on many different factors and can vary greatly. When calculating costs, professional advice is recommended, for example from a TikTok agency.

What options are there for advertising on TikTok?

There are many different ways to advertise on TikTok, all of which differ in terms of their forms and formats. Here are the four most popular advertising formats on TikTok:

1. In-Feed Ads
2. Brand Takeover Ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

These are short advertising videos that appear between the organic video content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and take up the entire screen. They consist of either a static image or a short video and contain a link, for example to a landing page of the company.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. Here, a brand asks users to take part in a specific, predetermined challenge and upload a video that has to be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a high interaction rate.

4. branded effects

Branded effects are special visual effects that can be used in TikTok videos. A company can provide these effects to advertise its brand or present its products in a specific context.

All these advertising formats offer companies a wide range of opportunities to advertise on TikTok and reach their target group.

Which format is recommended for advertising on TikTok?

In general, this always depends on the individual advertising goals and specific requirements of the advertising company. In-Feed Ads are a good place to start when it comes to advertising. The advertising budget is freely definable here, so you can also try out your first ads with smaller budgets. However, you should only do this if you have the right advertising material for it.

Companies that are completely new to TikTok as an advertising platform should consider working with an experienced TikTok agency. An agency will support you in developing a marketing strategy, creating content and analyzing the performance of your ads. The so-called monitoring of the campaigns set up is fundamentally important in order to be able to constantly adapt and optimize all marketing activities.

How important is content when placing ads?

The video is extremely important for the placement of TikTok ads, as the platform is mainly based on short videos. TikTok is a visual platform that aims to capture users’ attention through entertaining, memorable and creative videos. Most TikTok ads are video ads that can be between 5 and 60 seconds long.

So not only does the video need to be visually appealing, it also needs to capture the attention of the target audience and convey a clear message. It is also important to ensure that the video is suitable for TikTok’s format and tone, as this will influence audience perception and engagement.

In summary, it can be said that video is a decisive factor for the success of TikTok advertising campaigns, as it is the main medium for interacting with users on the platform.

Is it worth using an agency to place advertising on TikTok?

An agency that specializes in placing TikTok ads can avoid expensive mistakes. A good agency should already have use cases for various industries. As the large TikTok agencies often place ads with six-figure budgets per month, they also have a high level of expertise in the scaling of ads.

Are you interested in working with a TikTok agency? We will be happy to advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by becoming active and advertising on the platform of the future and present.

While the reach of other social networks is continuously decreasing while advertising prices are rising, TikTok offers the opportunity to achieve a very large reach – even with smaller budgets. Advertisements on TikTok are therefore extremely worthwhile.

Who is crowdfunding suitable for?

1. Creative minds
2. Start-ups and entrepreneurs
3. Non-profit organizations
4. Individuals / influencers

Creative minds

Artists, musicians, filmmakers and writers often use crowdfunding to finance their creative projects. This enables them to realize their works without having to rely solely on the support of publishers or studios.

Start-ups and entrepreneurs

Founders of new companies can use crowdfunding to raise start-up capital. This is particularly helpful if they have difficulty finding conventional investors.

Non-profit organizations

Non-profit organizations can use crowdfunding to raise money for charitable causes or social projects. It enables them to finance their missions and spread their message.

Individuals / influencers

Self-employed people or those with personal projects, such as travel, education or medical treatments, can use crowdfunding to get financial support from family, friends or even strangers.

How is crowdfunding financed? 4 types

Crowdfunding usually works on an online platform where the project creator presents their project and collects money from interested supporters. The supporters can contribute amounts of money of their choice. There are various crowdfunding models:

1. Reward-based crowdfunding: Product
2. Equity crowdfunding: Shares
3. Loan-based crowdfunding: Repayment
4. Donation-based crowdfunding: Nothing

Reward-based crowdfunding: Product

Supporters often receive a reward or product in return for their contributions. For example, they might receive an author’s finished book or a copy of a movie.

Equity crowdfunding: Shares

Investors receive shares in the company or project instead of rewards. This is often used by start-ups to raise investment.

Loan-based crowdfunding: Repayment

Supporters grant the project creator a loan that is repaid. This is similar to a loan.

Donation-based crowdfunding: Nothing

These are pure donations for which the supporters do not expect any material consideration.

Can you earn money with crowdfunding?

Crowdfunding is primarily a method of funding projects or ideas, and the results can vary greatly. Some projects raise substantial sums, while others may only receive limited support. Most people use crowdfunding to realize their ventures and do not use the financial support as a source of income. However, there are also cases where successful crowdfunding campaigns have led to long-term business opportunities. Keep in mind that success in crowdfunding depends on various factors, including the quality of the project, the presentation on the platform and the ability to attract supporters.

Kickstart campaign: examples of crowdfunding

If you want to start a Kickstarter campaign, it’s helpful to learn from successful examples. Here are some best practices and inspiring examples of campaigns that have achieved great results. You want cases? Here are 7 practical examples! For example: Jeremy Fragrance, who not only established his brand with his Kickstarter campaign for “Office For Men” perfume, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000.

In the end, it amounted to 780,149 euros from 5,955 supporters!

This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

• 7 examples: Kickstart campaign

And then…? Online marketing!

Once you have successfuly financed and implemented your crowdfunding project, the next step is to make it known to a wider audience and achieve the desired results. This is where online marketing comes into play! Through targeted online marketing strategies such as social media advertising, search engine optimization (SEO), content marketing and email marketing, you can effectively promote your project or company, increase visibility and attract customers or supporters. Online marketing offers the opportunity to address specific target groups and further maximize the success of your crowdfunding project.

• Social media advertising
• Search engine optimization (SEO)
• Content Marketing
• E-mail marketing

TikTok, Instagram or? Current user numbers

Before our look at TikTok and Instagram, here are the current user numbers, compared to other social apps. Instagram and TikTok are approaching the top of the rankings.

Source: Statista

TikTok and Instagram are becoming more relevant as a resume and in the application process as described on ExpressVPN:

“Companies are seeing the value of social media in recruiting and hiring is occurring through so-called ‘casual social media’ platforms (not LinkedIn).”

What? Personal recruiting and not on LinkedIn? Exactly!

Find employees with TikTok

TikTok, originally known for short, entertaining video clips, has become a global phenomenon, attracting users of all ages. The younger generation in particular has chosen the platform as their preferred source of information and entertainment. With millions of users worldwide, TikTok offers a unique opportunity to reach potential employees who may not be accessible to traditional recruiting channels.

Who do you reach on TikTok (users and age)

TikTok’s user:s are diverse, but the platform mainly attracts young people aged 16 to 34. This provides an opportunity to reach Millennials and Gen Z, who are increasingly entering the job market. Companies can use this to present themselves as attractive employers and specifically address the values and interests of these young talents.

Agencies and TikTok recruiting: insights into the process

Agencies that specialize in TikTok recruiting use the creative nature of the platform to help companies find employees. They create engaging and informative videos that showcase company culture, career opportunities, and benefits. These videos can go viral and appeal to a wide range of potential candidates.

Example TikTok campaign: training for German supermarket chain

A German supermarket chain decided to use TikTok for their apprentice recruitment. In collaboration with an agency, they created short videos in which current apprentices shared their experiences. These videos were tagged with the campaign hashtag and encouraged young people to apply for the apprenticeship positions. The campaign garnered thousands of views and resulted in a significant increase in applications, with the support of data-driven TikTok ads.

Employee Booster: TikTok Ads

To reach people aged 17 to 28 on TikTok, select the target audience accordingly in Ads Manager. Use In-Feed ads, TopView ads, or Branded Hashtag Challenges. Create entertaining and engaging content that reflects trends and interests of the target audience. Integrate a clear call-to-action and monitor click-through rate and engagement. Optimize based on performance. Consider visual effects, music, and motion that are characteristic of TikTok. Limit ad frequency to avoid oversaturation. By following these steps, you can create effective TikTok ads and successfuly target young users.

How to place an ad on TikTok?

1. Define target group: In Ads Manager, select the age group 17-28.
2. Choose ad type: Choose In-Feed, TopView or Hashtag Challenge.
3. Creative content: Create fun, trendy videos with music and visual effects.
4. Call-to-action: integrate clear call to action, e.g. “Buy now” or “Learn more”.
5. Monitor performance: Track click-through rate, engagement, and conversion.
6. Optimize: Adjust ads based on results to increase effectiveness.

More about advertising and our agency:

• TikTok Ads

Find employees with Instagram

Instagram, one of the most popular platforms for visual content, offers companies the opportunity to address potential employees in a creative and authentic way.

Who do you reach on Instagram (users and age)

The platform attracts users of all ages, with a focus on the 18-44 age group.

How does an agency work in Instagram recruiting?

In Instagram recruiting, agencies rely on aesthetic posts, stories, and live videos to capture the attention of users. This content often showcases the work environment, team dynamics, and diverse career opportunities within the company. By using relevant hashtags and location tags, companies can increase their reach and target potential applicants.

Example Instagram campaign: employees for American café chain

An American coffee shop chain wanted to expand its workforce and decided to use Instagram to find employees. The agency created a series of story posts in which employees talked about their daily experiences. By using interactive features such as polls and questions, users were able to engage directly with the company. The campaign led to an increase in applications and promoted the company’s image as an attractive employer.

Employee Booster: Instagram Ads

As effective as benefits of TikTok Ads are, so are Instagram Ads. Read more here:

• Instagram Ads

A professional agency helps your company based on its experience to optimally promote your brand and your products on the platform. The TikTok Ads agency supports you by creating creative content, analyzing target groups and designing, implementing and optimizing advertising campaigns. In this article, you will learn whether a TikTok Ads agency is the right choice for you and what you should look out for.

What do I need to consider when choosing a TikTok Ads agency?

There are now numerous TikTok Ads agencies on the market. When choosing a suitable agency, it is important to make sure that the agency has proven experience and expertise in creating TikTok ad campaigns. Professional TikTok Ads agencies demonstrate these competencies through a wide reservoir of relevant cases. You should also consider the exact costs as well as the scope of the respective services to make sure that the agency fits your needs as well as your budget.

Are you interested in working with a TikTok Ads agency and would like advice on individual prices? Please contact us here: Contact

Why is a TikTok Ads agency so relevant?

Hiring a TikTok Ads agency has numerous benefits for your business. Here you will find a summary of the three most important ones:

1. expertise and experience

A TikTok Ads agency has specialized knowledge and experience in using the platform, which it can prove through a wide range of different cases. It knows the functionalities, best practices and trends to create targeted and successful advertising campaigns. Long-term cooperation with successful brands from different industries further underlines the expertise of a professional agency.

2. target group reach

TikTok has a large and dedicated user base that now includes target groups of various ages. The platform has long since ceased to appeal only to younger users: Over 50% of TikTok users are now over the age of 25. A TikTok Ads agency can help you effectively target your audience and present your message in an engaging and relevant way. Many agencies employ in-house content creators who have the relevant experience as well as often a certain reach.

3. time and resource efficiency

Creating and optimizing TikTok Ads requires time, resources and expertise. Successful companies rarely have the time for such a workload. By hiring a TikTok Ads agency, you can focus on your core business while the agency takes care of planning, implementing and monitoring your advertising campaigns.

With the help of the experience and expertise of a professional agency, you can directly reach your target group on the platform and thus sustainably increase your sales.

What are the TikTok Ad measures?

Advertising on TikTok can be created in a variety of forms and formats – including in-feed ads, hashtag challenges, brand takeovers, branded effects, and many more.

In order to run ads for your company at all, a TikTok Ads agency must sign up for an ad account and create your ads using the TikTok Ads Manager tool. There, in consultation with you, they will select the target audience, budget, and individual advertising goals, and upload the ad. TikTok will then review and approve the ad before it is posted on the platform.

These are the 4 most common TikTok ad formats:

1. In-feed ads
2. Brand Takeover Ads
3. Hashtag challenges
4. Branded Lenses

1. in-feed ads

These ads appear between TikTok videos in your feed. They can consist of images, short videos, and GIFs, and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads appear directly when the app is opened and take up the entire screen. They can consist of an image or a short video and link to the advertiser’s website.

3. hashtag challenges

Companies can create hashtag challenges to get users to participate in related challenges and create their own videos about them. The challenge will be displayed on TikTok’s Discover page and can also be promoted as an in-feed ad.

4. branded lenses

This type of ads allows users to use special filters and lenses created by the advertising brand itself. The lenses can be found and used either by scanning a QR code or by searching for the name of the lens filter.

A TikTok Ads agency will help your business choose the best advertising formats and strategies to get the results you want.

What goals can you pursue with TikTok Ads?

TikTok Ads can pursue various goals. The most relevant ones include the following:

• Brand Awareness
• Traffic
• Conversions
• Engagement

Brand Awareness

In principle, of course, you can also reach your target audience organically – the problem is that without ads, you will only reach a fraction of your followers and expanding your target audience is thus difficult. With the help of TikTok Ads, you increase the awareness of your own brand. Increasing brand awareness should help a brand to become known by the target group and leave a positive impression. For this purpose, various advertising formats can be used that put the brand in the foreground.

Traffic

Your brand becomes better known, follower numbers increase – all well and good. But of course, it shouldn’t stop there: The goal should be to generate more traffic to your website or app. Through various advertising formats, such as in-feed ads or branded hashtag challenges, users can be redirected directly to the relevant website or app – show your target group where to go.

Conversions

Conversion means that users specifically perform a certain action on the website or in the app, e.g. make a purchase or sign up for a newsletter. Here, too, various advertising formats can be used that lead the user directly to the conversion.

Engagement

Nevertheless, the conversion of a user should not remain the sole goal, because the process continues directly after the purchase. The user should continue to engage with the brand and actively participate in order to build long-term customer loyalty. Advertising formats such as branded hashtag challenges or brand takeovers can be used to encourage users to interact with the brand. This increases brand awareness even further, because not only does it secure social proof from existing customers, but you also engage in an active exchange with your target group, getting to know them better and better. This information can be used to target future marketing activities.

Depending on the objective, the choice of advertising format and the way of addressing the target group may vary.

TikTok Ads offer a variety of advertising formats and target group targeting options to meet the individual needs of brands. Your TikTok Ads agency should be able to competently inform you about different prices and the possibilities.

5 characteristics that distinguish a good TikTok Ads agency

A good TikTok Ads agency is characterized by the following 5 features:

1. Experience and competence
2. Strategic planning
3. Creativity
4. Data analysis and optimization
5. Customer orientation

1. experience and competence

The agency should have an experienced and competent team of experts who are familiar with the latest trends and best practices in TikTok Advertising. Professional TikTok Ads agencies prove their expertise through meaningful cases. In this way, they provide additional insight into their previous work as well as successes. This way, you can get a comprehensive picture of the agency and find out whether it fits your company and your target group.

You are unsure whether a TikTok Ads agency suits you and your goals and would like to get professional advice? Feel free to contact us here: Contact

2. strategic planning

A TikTok Ads agency should be able to perform strategic planning to ensure that clients’ ads on TikTok are successful. This includes selecting the target audience, choosing ad formats, setting campaign goals, and developing a creative campaign strategy.

3. creativity

TikTok demands much more creativity from your company than other social media platforms like Instagram, Facebook & Co. New and unique content must be published regularly to positively stand out from the crowd. To do this, your agency should have a creative team that is able to create ads that attract the attention of the target group and ultimately move them to action.

4. data analysis and optimization

Not every ad works for every company – especially in different industries or target groups, content and formats that work can differ greatly from others. An agency should continuously analyze the performance of ads on TikTok to ensure that the campaign is achieving the desired results. If this is not the case, campaigns and content can be optimized and adjusted accordingly to get the most out of TikTok.

5. customer orientation

Last but not least, a good TikTok Ads agency should always focus on your individual needs and goals as a customer. Not every client ticks the same – maintaining a close working relationship with a regular, active exchange is the key to ensuring that campaigns on TikTok meet your expectations and are successful.

Conclusion: This is why a TikTok Ads agency is worthwhile

For companies of different industries and sizes, working with a TikTok Ads agency is worthwhile. This is because TikTok and also specifically TikTok Ads work completely differently than on other social networks, such as Instagram or Facebook.

For TikTok Ads, it is very important that the agency knows exactly which videos perform well on the platform in order to ultimately please the target group and achieve the set goals. This requires a lot of experience and expertise in this professional field.

Goal in employer branding

The goal of employer branding is to build a strong and positive employer brand that sets the company apart from other employers and has a higher appeal to talent. This can help to increase employee retention and satisfaction, facilitate the recruitment of qualified applicants and position the company as an attractive employer.

Successful employer branding usually involves a combination of measures, such as creating a positive work environment, developing career opportunities and training programs for employees, promoting corporate culture and values, and actively communicating and marketing the employer brand internally and externally.

Employer Branding Agency

Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding?

In this article, we will give you a comprehensive overview of the most important aspects and show you which strategies and incentives help to retain employees and attract new talent. You will also learn when it makes sense to work with an employer branding agency and what costs you may incur.

• Employer Branding Agency

Tasks of an HR department

The main responsibilities of the HR department include:

Recruitment and selection of employees

HR employees work closely with managers to fill vacancies and select suitable candidates.

Training and development of employees

HR staff ensure that employees are trained and developed to improve their skills and abilities and advance their careers.

Personnel management and payroll

HR staff are responsible for managing employee files and running payroll.

Conflict resolution and employee relations

HR staff help resolve workplace conflicts and help improve employee relations.

Compliance with labor laws and regulations

HR staff ensure that the company complies with all labor laws and regulations, including workplace safety, workplace discrimination, and work hour laws.

HR Marketing Ideas

As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help to improve your company’s image and increase its attractiveness as an employer. In this article, we present five useful HR marketing ideas that can help you put your company in the spotlight and attract top talent. Read on to learn how targeted measures can give you a noticeable edge in the employee market.

• HR Marketing Ideas

HR Marketing Tasks

HR marketing is an essential part of human resources management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to increase the attractiveness of your company. Read on to learn more about how you can strengthen your employer branding through targeted measures.

• HR Marketing Tasks

Recruiting process: steps

The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates a job description and defines the requirements that the ideal candidate should meet.

Develop strategy

Then a strategy is developed to reach potential candidates. This can be done by posting job ads on job boards, social media, searching resumes in databases, or working with recruiters or headhunters.

Pre-selection of applicants

Once potential candidates have been found, applicants are pre-selected on the basis of their qualifications, experience and skills. Interviews are then conducted to find the most suitable candidates.

Interview and employment contract

After the interview, the company decides which candidate is the best fit for the open position and offers him or her an employment contract.

The recruiting process can vary depending on the company and the type of vacancy. Some companies also have special procedures and tools such as assessment centers or work samples to test the suitability of candidates.

Recruiting agency

The search for qualified employees can become a major challenge for companies. In this day and age, when digitization is becoming more and more prevalent, the Internet offers numerous opportunities for attracting potential employees. In this context, recruiting agencies are playing an increasingly important role, as they offer holistic support in the area of employee recruitment. In this article, you will learn which recruiting measures are available and what you should look for when choosing a recruiting agency. In addition, we explain when it makes sense to hire an agency and what makes a good recruiting agency.

So if you want to know how to find the perfect recruiting agency, then you should definitely read on.

• Recruiting agency
• Personal Marketing
• Employer Branding

Landing Page: What is it?

A landing page is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads. They can also be used as part of cross-media campaigns, for example by advertising them in classic print ads or TV commercials.

Home Page / Landing Page: Difference

A homepage is usually the main page of a website and serves as the entry page for users. It usually provides an overview of the company or brand and links to other pages on the site.

A landing page, on the other hand, is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads.

Unlike a homepage, which usually provides a general overview of the company or brand, a landing page is focused on a specific goal and is designed to get users to take a specific action.

What makes a landing page?

A landing page should be tailored to the user’s goals and needs and offer them a clear benefit. It should therefore contain the following elements:

• A clear headline that clarifies the offer or benefit of the product or service
• A call-to-action button that prompts users to take a specific action (e.g., “Buy Now,” “Sign Up,” “Learn More”)
• A form where users can leave their contact information to get more information or request a quote
• A connection to the company’s social networks to increase brand awareness and provide an opportunity for users to share the landing page
• An overview of the offer or service that is tailored to the needs of the users
• Testimonials from satisfied customers that strengthen trust in the company or brand
• A mobile responsive design so that the landing page displays well on mobile devices

There are many more elements that a landing page can contain, and the choice depends on the goals and target audience of a campaign.

Landing Page in Email Funnel Marketing

So to collect leads, a landing page is a powerful tool. In the process, the landing page always stands between 1) advertising and 3) the lead (entry in the email list).

Social Ad, Landing Page, Email Marketing: Crossmedia

Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single channel and with one agency at a time. Learn more about the strategy here:

• Crossmedia marketing

Testimonial in advertising: recommendation marketing

A testimonial is a positive description, endorsement or recommendation of a product or service by a person who has already used the product or service. Testimonials are often written by customers, influencers, business partners or media professionals and are used to authentically present the added value of a product or service.

Advantages of testimonials

Simply put:

1. Positive recommendation / experience
2. Strengthens trust of the user / visitor
3. Increase conversion rate

Ways to collect testimonials

There are several ways to collect and use testimonials(brand advocates). One way is to provide a questionnaire or form where customers can describe their experience with the product or service. These testimonials can then be used on the website or in other marketing materials to build potential customers’ trust in the company or brand.

Influencer and content creator

Another option is to ask customers or influencers or “smaller” content creators to produce a video describing their experience with the product or service. These videos can then be published on the website or on social platforms such as YouTube or Instagram.

It is important that testimonials are authentic and credible, as they can have a great impact on the decisions of potential customers. It is therefore advisable to use real customer or user experiences and not made-up or purchased testimonials. Testimonials should also be as specific as possible, rather than general, so that they are relevant to the target audience.

Trust = Better conversion rate

Testimonials can be used in a variety of ways to build trust in a company or brand and increase conversion rates. For example, they can be used on the website or in landing pages to convince users of the benefits of the product or service.

They can also be used in emails, blog posts or social media to draw users’ attention to the company or brand and get them to try the product or service. Testimonials can also be used in classic print advertising materials such as flyers or brochures as well to build trust in the company or brand.

It is important to note that testimonials are not a substitute for a comprehensive cross-media strategy, but merely one element of it. They should therefore be embedded in the overall context of the marketing campaign and coordinated with each other.

Testimonial example

Here directly a few practical example for you:

Example Media and Advertising

An example of a testimonial in advertising and marketing might be:

“I am thrilled with the new marketing campaign from XYZ Inc. It has not only helped increase our brand awareness, but also increased our sales by 20%. Working with the XYZ Inc. marketing team was very professional and on target from the beginning. We look forward to future projects with them.”

This testimonial describes the positive impact of the marketing campaign on brand awareness and sales, and praises the marketing team at XYZ Inc. It is clear that the client is satisfied and looking forward to future projects.

Example insurance and pension

An example of a testimonial in insurance might be:

“I have been a customer of ABC Insurance for years and am always impressed with their professional advice and excellent customer service. I recently had a claim that was settled quickly and easily by the insurance company. I feel I am in good hands with ABC Insurance and highly recommend them.”

This testimonial describes the customer’s positive experience with the insurance company and praises both the advice and customer service. The customer feels well taken care of and recommends the insurance company to others.