Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/expert-on-tv-in-newspapers-and-as-speaker-at-events-social-media-marketing-with-stephan-czaja/ Tue, 18 Feb 2020 21:19:19 +0000 https://socialmediaagency.one/expert-on-tv-in-newspapers-and-as-speaker-at-events-social-media-marketing-with-stephan-czaja/ Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust in our social media blog and in our social media agency. After four meetings today (perfume, music and again real estate) it’s 11:18 pm and I’m sitting with my notebook on our rooftop at a relaxed 28° and a cappocino. Finally some time to collect some references of the last months or the last year. I was able to find some more and wanted to give a small overview of the last interviews.

TV, newspaper and magazine – excerpts

Here you can see a few current excerpts from TV interviews, including with Deutsche Welle, Sat 1 and ZDF. He was also an expert on Pro 7 taff and RTL explosiv. On the radio at DF (Deutschlandfunk) and DF Kultur. In addition, he gives answers in magazines such as Business Insider (Axel Springer), Rheinische Post, FIV Magazine, Internet World Business, and many more.

His companies have also been featured in prestigious international magazines such as El Pais (Spain), the Huffington Post (UK) and Rolling Stone Magazine (USA).

Book now as Keynote Speaker: Stephan M. Czaja

Stephan M. Czaja (Owner, Speaker) at Deutsche Welle TV

Stephan M. Czaja (Owner, Speaker) on breakfast television

Stephan M. Czaja (Owner, Speaker) at Endlich Feierabend

Stephan M. Czaja (owner, speaker) with Mona-Lisa, ZDF

Collage of the past year

In addition to media appearances, we are also on the road as social media speakers and give workshops for staff training. We are looking forward to your request!

Fashion is where the music plays: Influencer Marketing meets Music

Social Media One as a recommendation for influencer marketing

1 Live radio interview on the trend: Petfluencer

You can find another little article on Petfluencer on the Social Media Blog.

Stylight interview about the new ASOS models

Looking for models? Check out our model agency.

The rise of the influencers

What is changing, what do companies need to react to? We take a look at the trends and developments in social media marketing.

Social media and fashion: Fashion in focus

ZDF with Mona Lisa visiting our client in the showroom on the topic: Instagram!

Referral marketing as a strategy for companies on the social web

Especially recommendations from friends and role models make social media marketing so successful.

]]> https://socialmediaagency.one/made-in-germany-influencer-marketing-interview-deutsche-welle-dw-tv/ Tue, 11 Feb 2020 17:50:45 +0000 https://socialmediaagency.one/?p=16211 Our Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely diligent in everything she does. With 240k followers on TikTok, more than 100k on Instagram and 60k on Youtube (music videos). In the TV show “Influencer: The I as a business model” Luna gives some insights into her work and we also give some insights into the topic: “How much do influencers actually earn?

TV contribution to the “Business Model Influencer” in the Mediathek

• Now at the DW media library: Influencer Marketing [1:15 – 3:15 minutes]
• More about singer & songwriter Luna Farina
• More from Press & Media

Thanks to the whole team!

Many thanks to my team:

• CM Models / Natascha Windgaße
• DW / Miltiades Schmidt (Editor Office Economy and Science)

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / CM Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

• Read more about TikTok
• More about singer & songwriter Luna Farina
• More from Press & Media

]]> https://socialmediaagency.one/facebook-ads-xxl-guide-guide-tips-ad-manager-learn-free/ Mon, 02 Dec 2019 18:04:37 +0000 https://socialmediaagency.one/?p=11831

Marketing Agency One compares how Facebook Ads perform across 71 cities worldwide — with benchmarks from the US, Germany, and the EU.

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Facebook Ads: Place ads

Facebook advertising – Over 3 billion users, a wealth of data for your social media marketing! Not for younger target groups, but for older target groups with sufficient earnings and equity. Ideal for industries such as tourism, real estate or even food. The question is: How do Facebook Ads work? Learn the first insights from our Facebook agency on the topic of ads, the strategy behind the ads, the various ad formats, costs and KPIs (key performance indicators) on Facebook. This brings you several advantages, because you can also control ads on Instagram or Whatsapp Messanger via Facebook or the parent company meta. Many possibilities for your social marketing.

Questions? Talk to us or write to our Facebook Ad experts: Contact

Without ads, you only reach 1% – 3% of your followers! Facebook Ads ensure that you can expand your reach more quickly.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Facebook 2026:

• Full service Facebook social ad agency
• Place ads on Facebook
• Targeting: Addressing by age, interests, etc.
• Re-targeting: Re-addressing, e.g. e-commerce
• Advantages through scaling: building reach
• Monitoring and optimization of advertisements
• Performance marketing methodology
• Experience from many cases

Facebook Ads Agency: Place ads

Kontakt

Facebook Performance Marketing

Social ads on Facebook – advantages of the largest network / largest target group: Facebook is now the largest social network in the world, with over 3 billion registered users. A huge platform for new, but also well-known ideas and products.

It all starts in the workshop and with the first analysis.

Strategy development Facebook Ads

Strategy development process for Facebook Ads:

1. Analysis of actual / target; set-up of advertising account if necessary
2. Facebook Ads Strategy
3. Concept, design and implementation
4. Set up a campaign structure
5. Tests, learnings and continuous optimization
6. Reporting and feedback

Controllable, measurable: advantages

Advantage of user data (targeting) – Another major advantage of Facebook is the extremely large pool of data that you can use for targeted advertisements to individual user groups (strategy). The better individual advertisements (campaigns) are tailored to individual target groups, the more effective the effect (targeting).

Recipe for success for tens of thousands of companies – This is precisely the recipe for success that makes Facebook one of the marketing and sales channels for the majority of companies.

Never before have you been able to reach people (anywhere, anytime) so easily!

Segmentation advantage – you can play ads to people in small villages that show “rural” media, while people in the big city see a completely different ad, with lots of concrete and “urban life”. Younger people, older people, men, women, all these different target groups can be segmented.

We are already providing support for our customers:

over 100,000 Euro Facebook Adspend per month

Advantages of Facebook ads at a glance:

• Largest network / largest target group
• Use user data (targeting)
• Best practice from tens of thousands of companies
• Segmentation of target groups
• …

Advertisement example: Infographic

Facebook ads can appear in various forms. On the facebook.com website, in the Facebook app, even in Facebook Messenger, you can use them for sales targets as well as employee recruitment. As a rule, however, ads focus on these areas.

Shown here for you simply and schematically in an infographic!

Facebook Ads in the app

Facebook Ads on facebook.com

Start now with Facebook Ads:

• Contact us

Facebook Ad Agency: Strategy

Let’s summarize once again:

The big advantage of Facebook Ads is the extremely precise display of individual ads to individual target groups.

Example: Advertise iPhone 13 users only

An example (target group iPhone 13 users):

Let’s say you only want a very affluent target group. One trick: “The latest iPhone model”. In other words, only Facebook users with iPhone 13 (relatively expensive in comparison), i.e. only a specific model, the iPhone 13. Probably more affluent than users with iPhone 8, iPhone 9 or iPhone 10 or other brands.

advertising in a targeted manner:

• Cell phone
• IPhone
• Model: 13

Facebook formula: 3 steps to a strategy

A good Facebook advertising strategy that sells products therefore requires 1) the segmentation of target groups, 2) the individual campaigns/media and 3) the right qualitative, quantitative reach.

Good Facebook ad strategy means: Your products

1. Segmentation of target groups
2. Segmentation of campaigns / media
3. Qualitative, quantitative reach

This mix guarantees performance.

Media budget

This is exactly what a good Facebook advertising agency is for, selection! If you think through all the parameters, play out ads on the website, in the app or in Messenger, to different smartphone manufacturers, model types, women, men, age groups, interests…

Many possibilities, many sources of error – experience makes the difference!

You can quickly burn through a lot of media budget here! A good and experienced Facebook agency ensures that budgets are used efficiently. Individual campaigns are constantly optimized so that the key performance indicators (KPI) become more and more efficient!

Advertising on Facebook is made easy by the parent company meta. Simply enter your credit card details and you’re ready to go! Why? Because a lot of money can be earned quickly. The more precisely an advertisement is sent out, the better the key figures will be, which you will now get to know. The better the key figures, the better the ratio of acquisition costs and profit per customer, if we stay in the sales aspect.

Do you have any questions? We have answers!

• Contact us

How do Facebook Ads work? Insights

Here is a brief insight into the technical possibilities that we use for you as a Facebook agency. 3 small examples.

Content first! Content is king. For users, but also for Facebook’s algorithm. Nothing works without good content, which is why we do “more than just” posts, we focus on performance.

Just one example, apart from the 85% regular ads

Clickbaiting: Attention in 1 second

For example through clickbait, for quick attention and the desire for more, that is the aim of this tool.

Content must activate users directly, because you only have a fraction of a second to generate attention. Your competition is just a swipe away.

A very simple example would be a Facebook video that is displayed to users as an ad. Tip! Always with voice and text if the sound is deactivated. The beginning:

• Do you already know this?

We haven’t created a lurid headline yet, but we’ve got the user’s attention, “do I know what”? The rate immediately jumps up, regardless of whether the average time a user watches the advertising video or clicks on it. But clickbait is even more blatant.

• This thing here has changed my life!

A certain percentage of users now also become aware of “what has changed their lives”? They already want to know more and you have X more viewing time and clicks.

Or also:

• 8 points that changed my life. Number 7 was intense!

Such headlines activate more users and attract attention. The more efficient the ad, the better the performance, the more goals you achieve with your Facebook ads.

At the same time, you can see that there are many ways to target users with ads. That’s why they are all tested against each other! Here we come to. Two of our little Facebook Ad Insights.

Split testing: campaign optimization (e-car example)

Simply explained, split testing or A/B tests play different ad formats against each other.

Using a key figure such as the click rate, the different ads (but also target groups, etc.) can be compared with each other.

• Display A – 5.6%
• Display B – 5.9%
• Display C – 3.6%
• …

Ads are tested, but also target groups. Ad A / B / C for men, for women, for a certain age.

• Ad A / Men – 6.2%
• Ad A / Women – 6.9%
• Ad B / Men – 7.3%
• …

Cell phone models, as described above, landing page colors and much more are also tested.

• Ad A / Men / iPhone 13
• Display A / Men / iPhone 12
• Display A / Men / iPhone 11
• …

Interests are also possible, let’s say for an e-car manufacturer:

• Display A / Men / iPhone 13 / Interest “Tesla”
• Ad A / Men / iPhone 13 / Interest “Nio”

We continue with media:

• Ad A / Men / iPhone 13 / Interest “Tesla” / Photo Ad
• Ad A / Men / iPhone 13 / Interest “Tesla” / Video-Ad

And so on…

Good performance is given more media budget, less good performance is changed or eliminated. In this way, the individual advertisements (campaigns) become ever more efficient and the key figures ever better.

KPIs for Facebook advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on Facebook. Here are a few of the most important examples and technical terms.

For many (with an online store but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

CPM – CPM (cost per 1,000 ads), i.e. “Costs Per Mille”, tells you how much it costs if your ad is played or displayed 1,000 times. Speaking of costs, the costs for advertisements are never the same, they differ due to many parameters. Important for the price difference, however, is for example the competition, how many competitors are also advertising on your keywords?

Calculation:

• CPM = Costs / Views
• 0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own Facebook channel, your Facebook store, job ads on Facebook, your online store, landing pages, etc.).

Calculation:

• CPC = costs / clicks
• 2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of Facebook ads. Calculated very simply: If your ad was played 100,000 times on Facebook and your goal was achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

• Conversion rate = leads / views * 100
• 2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of Facebook advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

Place Facebook Ads: Website and app

1. Ad in the Facebook feed (app)
2. Ad as Facebook Story (app)
3. Ad as a post in the Facebook feed (website)
4. Advertisement as recommendation in sidebar (website)

Ad in the Facebook feed (app)

Ad as Facebook Story (app)

Ad as a post in the Facebook feed (website)

Advertisement as recommendation in sidebar (website)

Facebook Ads Agency: Place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

• Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Facebook advertising agency

Your agency for ads on Facebook 2026:

• Full service Facebook social ad agency
• Place ads on Facebook
• Targeting: Addressing by age, interests, etc.
• Re-targeting: Re-addressing, e.g. e-commerce
• Advantages through scaling: building reach
• Monitoring and optimization of advertisements
• Performance marketing methodology
• Experience from many cases
• Contact person: Contact

If you have any questions, please give us a call!

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

]]> https://socialmediaagency.one/ryanair-tattoo-viral-reach-and-profitability-sat1-breakfast-tv/ Wed, 20 Feb 2019 18:13:16 +0000 https://socialmediaagency.one/?p=8932 Can you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with the logo of the company over 30 centimeters area. He himself says he didn’t get any money for it, he did it out of pure love. What’s the matter with you? He simply enjoys flying with the airline.

Sat1 Breakfast TV interview: Tattoo Marketing

There are many examples which have earned good money by renting their skin as advertising space. One of the most famous examples comes naturally from the United States, in the middle of the forehead makes a young lady advertise a great online casino. How much money does it make, is it a smart business idea?

• The interview now in the Sat1 media library: Tattoo Marketing (German)

Advertising: It depends on the range

Reach is worth a lot for companies, therefore you book classical advertising, e.g. on posters or also in search engines. Clever viral campaign or not – at the end of the day any space can be used for advertising. What matters is the range achieved.

Advertising means reach and therefore perception by potential end customers (target group). The more advertising you place, the more likely it is that a customer will fall back on the company’s product, for example the next time they visit Google or the supermarket. In short, the more range, the better. Let’s set up such a small calculation example to show how to calculate such a tattoo.

Calculation of advertising costs (digital): profitability

For our example, we are looking at a classic advertising campaign on Instagram.

1. For each impression (view by user) we pay a few cents and for each click (for example in the Insta Story to the online shop) maybe 40 or 50 cents.
2. For 1000 impressions we pay maybe 15 €.
3. For a brand tattoo you can take between 5.000 Euro and 6.000 Euro, for the neck area already 10.000 to 15.000 €.

As a company, we can now simply offset.

1. If 1000 impressions in the classic online advertising cost us 15 €, our tattoo on the neck would have to be (over the lifetime)
2. 1000 (so much cost 1000 impressions) x 1000 people reach
3. That is, for a compensation one must count as a marketing manager with altogether 1.000.000 humans and/or Impressions, so that the 15.000 € expenditures pay themselves.

Can an unknown “brand ambassador” do this?

Viral coup in the target group

Of course, it’s not just a question of mere reach, the target group is also decisive – that’s why brands for younger companies in particular book such crazy ideas. If our airline planned this viral coup, it did it very cleverly. After all, the tattoo was not only a viral topic in the social networks, even Sat 1 Finally the end of workday and Sat 1 breakfast television have reported about it today. This means that millions of contacts have been made for the airline. That means range and new impressions. The logo presence was over 10 seconds broadcast time!

Here in the screenshot to see:

Conclusion: Doubtful trend

As you can see here in the video, cash plays a big role and leads to decisions you will regret.

….

]]> https://socialmediaagency.one/influencer-marketing-strategies-speaker-lecture-ism-cologne/ Fri, 21 Dec 2018 08:26:07 +0000 https://socialmediaagency.one/?p=7225 What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the middle of the Mediapark Cologne, this is the best location for young talents. Today we met about Influencer Marketing on YouTube. Although Influencer Marketing does not only work on YouTube but also on social media platforms like Facebook or instagram, we still predict the greatest power for YouTube. Here URLs for online shops can be perfectly positioned, influencers achieve an incredibly high interaction rate and real involvement in their stories. Their fans, their community, follow them every step of the way. That’s why we wanted to look at the secrets of influencer marketing for the last time this year.

• Bigger campaign? Our Influencer Agency
• See our Top Influencers

Lecture: Influencer Marketing & Blogger Relations 2019

In the lecture Influencer Marketing on more than 90 individual slides, the magic but also the mechanism behind the marketing strategy will be discussed. Social networks and the World Wide Web have changed our entire world forever. From stock markets that trade in real time today to real-time communication around the world. The friend calls his girlfriend from Australia, they have a first-class conversation, although she is in the USA. Accordingly, information spreads rapidly. Influencers therefore create large viral effects, viral effects that advertising agencies but also social media agencies want to use profitably for their customers. This is also a great business for the influencers, because they can concentrate fully on their biggest hobby and make it their profession.

Of course, my lecture also deals with the topic of earning money as an influencer. On which network do you earn the most money? How much does a marketing manager have to put aside for a good influencer campaign? Do you prefer to book the one big macro influencer or do you prefer to concentrate on micro influencers? Many questions that social media managers have to deal with, especially when they are studying. Therefore I am always happy to give the young students some input from the entrepreneurial world. Let’s take a look at a small selection of the slides presented in the lecture.

Example slides from the lecture – selection

If you are looking for an influencer marketing speaker, then I would like to give you a few insights into a selection of my slides.

Location: International School of Management (University)

The International School of Management has its headquarters in Cologne at Mediapark. Indirect with lake and close to the city. The perfect place for creativity but also for the classic buy human knowledge. More information about the International School of Management can be found here:

• International School of Management

Influencer Marketing Online Course – now on Youtube (German)

My free online workshop is now available on Youtube. Whole 6 parts about Influencer Marketing. This is part one:

Speaker for Influencer & Social Media Marketing

If you are looking for a speaker for your next university event or your next employee training or further education, please feel free to contact us at any time. We look forward to your call or e-mail! If required, please also send us information about the event as well as the times and general conditions or general information directly.

• Speaker – Booking & Enquiries

]]> https://socialmediaagency.one/7224/ Wed, 19 Dec 2018 17:45:43 +0000 https://socialmediaagency.one/?p=7224 In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. These are all great buzzwords, but there is much more behind the entrepreneur. Keywords telephone systems, buying and setting up notebooks, office spaces, folders, cupboards, plug connectors. All this is part of entrepreneurship and of course on the way to the top. It’s 90% work and 10% pleasure, but those 10% are worth all the effort!

Presentation: Start Up Strategies and Business Start-ups 2019

In my presentations on entrepreneurship, entrepreneurship and start-up strategies, I show how to design and build young dynamic companies. With digital power, just as clearly structured personnel, with consideration for satisfied employees, but also always with the turnover in mind.

Starting a business in today’s environment, especially in Germany, is not that easy. The figures have also fallen significantly since 2015 and are now 30% below the level. Business start-ups in Germany are declining, as is the often celebrated start-up culture. While on TV investors are looking for ideas to put their capital and know-how into them, reality shows that this spirit has not arrived for a long time. People need courage, inspiration and someone to tell them they can do it. As long as they know for themselves, I’ll make it!

The formula for successful entrepreneurs is quite simple, be diligent and clever! And always do what you love! I like to compare entrepreneurs to football, when we were kids on the pitch every day, it doesn’t really feel like work when we train every day for the top games today. Nobody needs to motivate us, we just like to do it. Nobody has to tell us that you have to learn something new, we do that all by ourselves to develop ourselves further.

That’s the spirit that makes an entrepreneur!

In this lecture, in the middle of Berlin Alexanderplatz, it was about this spirit of an entrepreneur for two days and more than four hours each. On the basis of Best Practice examples and naturally also practice-related topics such as the business plan, I will show you how to achieve independence as a young person, student or even in old age and how to build a team, a company and a brand. On both days, Swiss students from the University of Economics and Computer Science presented more than 100 slides on all important topics. In the end, the students should start their own company and present it in a pitch.

• Pitches in agencies and investors

In this pitch, each group has five minutes to present their company. You may know this concept from television when investors are on the lookout again! It’s the same in reality. Investor pitches are fast and you have to convince within minutes. It was a great task for me and it was a lot of fun to judge the different and creative concepts. In the end, I was really amazed at the innovative power that came from the group. Perhaps not at all surprising, because completely differently than in Germany, the number of start-ups in Switzerland increases every year! At this point once again greetings from Berlin to Zurich and until next year.

Live Alexanderplatz Berlin from HSO School of Economics and Computer Science (Zurich, CH)

What is special about this lecture is that the whole group travels from Zurich. This of course also gives a speaker a higher pressure than an appointment on site. Accordingly, I prepare myself for the lectures as well. Likewise, the slides are almost completely individually tailored to this one presentation. Twice a year we meet in Berlin and work out concepts for social media marketing, online marketing, personnel management and everything that modern entrepreneurship entails.

Economics and computer science are two of the essential foundations for success today. The modern technology and communication structure has changed our entire basis, phone books have given way to CSV tables, communication is handled by a chatbot and the entire invoice processing and accounting is automated. Those who find the best interfaces here will make great progress in their careers and careers. Whether in the company as an executive, in management or independently as an entrepreneur and CEO.

Here you will find further information about the:

• HSO Business and IT School – Zurich

Example slides from the speech – selection

In order to give you a little insight into my presentations about startup and entrepreneurship, I have a few selected slides, which I can present to you publicly. Let’s first take a look at the summary together.

Speaker for business start-ups and start ups

Are you looking for a speaker for workshops, an employee for further education and training? Get in contact with us. We will be happy to create a tailor-made concept for your event. We look forward to your call or e-mail.

• Speaker – Booking & Enquiries

]]> https://socialmediaagency.one/instagram-marketing-strategy-agency-social-media-insights/ Tue, 13 Mar 2018 17:09:24 +0000 https://socialmediaagency.one/?p=5710 Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Instagram? How often do you post? How do you produce content for Instagram? How do you get in contact with bloggers and agencies? We take a look at Instagram from A-Z: How to Build an Instagram Channel!

Interested in an Instagram Workshop with Social Media One? Our Instagram expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Instagram Workshop.

Instagram channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Instagram

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

• Company
• Network analysis
• Target
• Target definition
• Matrix – Company / Network / Target group
• Social media manager (capacities)
• Definition for SM

Instagram

Network, App and Statistics for Business

In the second part we take a basic look at Instagram. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

• Network
• Target
• User Interface
• Statistics
• Story
• Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

• Commerce / E-Commerce
• Campaigns best practice marketing
• Campaigns best practice in your industry
• Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

• Target group analysis
• Matrix – Who are we / who are you?
• Conclusion
• Content Objective

Content

Content Marketing for Instagram: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

• Content that works
• Value
• Matrix content
• Analyze media content / partners
• Analyze Media Content Internally
• Matrix Media
• Make Media
• Content Planning
• Forecasting

Content Production

What Media Content can we provide for Instagram?

• Technical possibilities
• Financial Opportunities
• Human resources
• Team Integration

Then it’s about value added for users:

• Include users
• Value
• SEO as a subject scout
• Contests
• …

Then we’ll see how existing media can be linked to our Instagram Instagram network:

• Crossmedia and campaign
• POS / Social link
• Own Ideas
• Link Online Shop / Social
• Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

• Software overview and tool options
• Content Advance Planning
• Crossmedia content planning
• Automatic Likes
• Social Bot

Advertising

Ads are on Instagram

How do you actually advertise products and services on Instagram?

• The Basics
• Account
• User Interface Power Editor
• Campaign creation
• Campaign Settings
• Split Testing
• Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Instagram?

• Pixel creation
• Pixel Integration
• Campaign Vote
• Costs
• Estimate

The detailed planning and strategy for the Instagram Afubau comes right after the workshop!

---

Instagram Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Instagram. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Instagram Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Instagram

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

• Strategy Development
• Know How

Instagram Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Instagram + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

• Strategy Development
• Content Model
• Know How
• Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

---

Building Instagram Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Instagram

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

• Rewe with 128,000 but only 0.4% interaction<
  see. https://www.instagram.com/rewe/?hl=en

• Oat with 19,300 at 6.7% interaction<
  see. https://www.instagram.com/hafervoll/?hl=en

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

• Online Shop
• Social Network Presence
• B2B Marketing
• B2C Marketing
• POS Marketing

Define target group

• Your customers
• New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

• Brand presence
• Brand fans
• New customers

Matrix – Company / Network / Target Group

• Summary of all findings

Social Media Manager in the Enterprise

• Previous knowledge in SM
• Experience in Software
• Image editing in software

Marketing Message Definition (Core Message)

• There are many products that …<
  but we are the only ones …
• There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
  integration of Advocates / Bloggers / Customers

---

Instagram: The Network

Network Properties

• What makes Instagram / Synergies with your own values
• Joie de vivre, self-affirmation, inspiration, etc.

Audience on Instagram

• Who can we achieve with ours?

App Interface

• What do I need to know from the FF?

Statistics and Evaluation

• How do I read statistics

Story

• What is a story?

Post

• What makes a post?

---

Market and Competition

Commerce / E-Commerce

• Products that work

Campaigns Best Practice Marketing

• Topics that work

Campaigns Best Practice Food

• Content that works

Competitive Analysis

• Brands that work

---

Target audience

Audience Analysis

• Demographics

Matrix – Who are we / who are you?

• Combination of your company and Instagram

Conclusion

• Combination of all knowledge

Content Objective

• Which goals do we derive?<
  Which values ​​do we derive?
• What content is required / can we deliver?
• How often do we send messages?
• How do we organize SM everyday life?
• How do we organize media production / third-party content?
• How extensive is space / time and area for production?

---

Content and Content

Content that works

• Insights from competition and competition

Value

• More than ‘just’ standard
• What are the problems of our followers?
• What needs do you have?
• Which topics can we serve apart from ours?

Matrix Contents

• What can we deliver?
• Analyze media content PR / Partner
• Analyze media content internally

Matrix media self – production

• Link to House / PR / Partner

Create media with Camera and Photoshop

• Photos and collages / equal to “Content Production”

Content Planning for Instagram

• Excel spreadsheet
• Cross media
• Advance planning of postings

---

Content Production

Depending on the need for self-production of video and photo material

• Photography
• Planning
• Equipment
• Background
• Decoration
• Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

• Fair
• Sale
• Stories

---

Include User

Generate added value for fans

• Polls
• Training
• POS
• Trade show / Preview and review
• Quicktipps for everyday life
• Tips from the expert
• Customer tips

SEO as Themes and Trend Scout

• Trends
• Current topics
• Evergreens

Competitions +

• User in stories

---

Crossmedia and Campaign

POS / Social link

• Best practice
• Own ideas
• Packages

Linking online shop / Social

• Best practice
• Own ideas
• Packages

Linking influencer / Social

• Best practice
• Own ideas
• Packages

---

Software tools for Social Media Manager

Advance planning of postings

• Using Hootsuite

Automatic Likes for non-organic push

• Minimum likes for releases and pubications

Social Bots simply explained

• Setting
• Targeting
• Comment spinning

---

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Instagram

Advertising Account Basics

• Facebook Advertising Account

Advertising account Sign up for Facebook

• Must be logged in first + Advertising account activation

User Interface Power Editor

• Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

• Planning the campaign
• Create the campaign

Campaign Settings for Split Testing

• Playout
• Look-a-like
• Target
• Interest<
  Posts

Split Testing or A / B Tests

• A / B create tests

Evaluation of Clicks and Impressions

• Monitoring
• Conversion Tracking

---

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Instagram Workshop.

]]> https://socialmediaagency.one/youtube-marketing-strategy-agency-social-media-insights/ Tue, 13 Feb 2018 17:09:21 +0000 https://socialmediaagency.one/?p=5708 YouTube marketing – video is nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan a successful start for your Youtube channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are getting more and more involved with Youtube. The waste coverage is low, the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How to produce content for Youtube? How do you contact bloggers and agencies? We take a look at Youtube from A-Z: How to build a Youtube Channel!

Interested in a Youtube Workshop with Social Media One? Our Youtube expert will come to your company, so that your employees will get know-how directly on-site. With further training for your employees, you can keep know-how in your own company and always react flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

• Company
• Network analysis
• Target
• Target definition
• Matrix – Company / Network / Target group
• Social media manager (capacities)
• Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

• Network
• Target
• User Interface
• Statistics
• Videos
• Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

• Commerce / E-Commerce
• Campaigns best practice marketing
• Campaigns best practice in your industry
• Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

• Target group analysis
• Matrix – Who are we / who are you?
• Conclusion
• Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

• Content that works
• Value
• Matrix content
• Analyze media content / partners
• Analyze Media Content Internally
• Matrix Media
• Make Media
• Content Planning
• Forecasting

Content Production

What Media Content can we provide for Youtube?

• Technical possibilities
• Financial Opportunities
• Human resources
• Team Integration

Then it’s about value added for users:

• Include users
• Value
• SEO as a subject scout
• Contests
• …

Then we’ll see how existing media can be linked to our Youtube Youtube network:

• Crossmedia and campaign
• POS / Social link
• Own Ideas
• Link Online Shop / Social
• Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

• Software overview and tool options
• Content Advance Planning
• Crossmedia content planning
• Automatic Likes
• Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

• The Basics
• Account
• User Interface Power Editor
• Campaign creation
• Campaign Settings
• Split Testing
• Evaluation

Measuring success

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

• Pixel creation
• Pixel Integration
• Campaign Vote
• Costs
• Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!

---

Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

• Strategy Development
• Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

• Strategy Development
• Content Model
• Know How
• Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

---

Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

• Rewe with 128,000 but only 0.4% interaction<
  see. https://www.instagram.com/rewe/?hl=en

• Oat with 19,300 at 6.7% interaction<
  see. https://www.instagram.com/hafervoll/?hl=en

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

• Online Shop
• Social Network Presence
• B2B Marketing
• B2C Marketing
• POS Marketing

Define target group

• Your customers
• New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

• Brand presence
• Brand fans
• New customers

Matrix – Company / Network / Target Group

• Summary of all findings

Social Media Manager in the Enterprise

• Previous knowledge in SM
• Experience in Software
• Image editing in software

Marketing Message Definition (Core Message)

• There are many products that …<
  but we are the only ones …
• There are studies that … / we want to convince, so we bring witnesses – why does XY work?<
  integration of Advocates / Bloggers / Customers

---

Youtube: The Network

Network Properties

• What makes Youtube / Synergies with your own values ​
• Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

• Who can we achieve with ours?

App and Desktop Interface

• What do I need to know?

Statistics and Evaluation

• How do I read statistics

Post

• What makes a post?

---

Market and Competition

Commerce / E-Commerce

• Products that work

Campaigns Best Practice Marketing

• Topics that work

Campaigns Best Practice Food

• Content that works

Competitive Analysis

• Brands that work

---

Target audience

Audience Analysis

• Demographics

Matrix – Who are we / who are you?

• Combination of your company and Youtube

Conclusion

• Combination of all knowledge

Content Objective

• Which goals do we derive?<
  Which values ​​do we derive?
• What content is required / can we deliver?
• How often do we send messages?
• How do we organize SM everyday life?
• How do we organize media production / third-party content?
• How extensive is space / time and area for production?

---

Content and Content

Content that works

• Insights from competition and competition

Value

• More than ‘just’ standard
• What are the problems of our followers?
• What needs do you have?
• Which topics can we serve apart from ours?

Matrix Contents

• What can we deliver?
• Analyze media content PR / Partner
• Analyze media content internally

Matrix media self – production

• Link to House / PR / Partner

Create media with Camera and Photoshop

• Photos and collages / equal to “Content Production”

Content Planning for Youtube

• Excel spreadsheet
• Cross media
• Advance planning of postings

---

Content Production

Depending on the need for self-production of video and photo material

• Photography
• Planning
• Equipment
• Background
• Decoration
• Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

• Fair
• Sale
• Stories

---

Include User

Generate added value for fans

• Polls
• Training
• POS
• Trade show / Preview and review
• Quicktipps for everyday life
• Tips from the expert
• Customer tips

SEO as Themes and Trend Scout

• Trends
• Current topics
• Evergreens

Competitions +

• User in stories

---

Crossmedia and Campaign

POS / Social link

• Best practice
• Own ideas
• Packages

Linking online shop / Social

• Best practice
• Own ideas
• Packages

Linking influencer / Social

• Best practice
• Own ideas
• Packages

---

Software tools for Social Media Manager

Advance planning of postings

• Using Hootsuite

---

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

]]> https://socialmediaagency.one/instagram-bot-instazood-generates-followers-for-accounts-social-media-insights/ Sun, 21 Jan 2018 17:00:23 +0000 https://socialmediaagency.one/instagram-bot-instazood-generates-followers-for-accounts-social-media-insights/ Instazood – The Instagram Bot that not everyone knows! Graminsta, Combin or Robolike – Instagram bots in German are a dime a dozen. All run on the same server and depending on the number of users, the risk of warnings and restrictions by Instagram increases. Many have already made experiences, but how does such a bot really work? How do you use it? How do you set up the bot?

Instazood – The Social Bot for Instagram

Instagram is a free app that specializes in sharing photos and videos. Released in 2010, it was bought by Facebook for $737 million shortly after. Reach is everything. If you want to generate it, you use social media marketing. One method: social bots.

Tip. The latest tools, the best software and new: online courses for social media managers. Post automation, newsletter marketing and learn new strategies online! Now at: Social Media Tool

You don’t need an app, just your free browser on your notebook, tablet or smartphone. We have already reported about Instazood in our Top Social Media Tools.

• Same server
• Danger warning
• Hype about followers

Don’Don’t feel like reading? Watch the Instazood video tutorial!

We have gained a lot of experience in testing and show how Instazood works as a social media bot for Instagram, from A-Z. Our social media expert Stephan M. Czaja shows how it’s done. Check back on Wednesday or subscribe to the Youtube Channel for social media tips.

Instagram Bot Insights! Strategy and Tactics for Instazood

Instagram bots are currently the absolute hype, not only among bloggers but also among companies. Since we deal with the topic of social media marketing and all its facets on a daily basis, and also receive daily inquiries from companies and, of course, bloggers, we wanted to take the time to illuminate the functionality, strategies and effects of bots in detail. First of all, we would like to establish how a social bot works.

How does an Instagram bot work?

The various free and paid offerings or apps were created to allow you to generate organic growth without investing your own time or the time of your employees.

The software ensures that Likes are automatically submitted, i.e. “Like” statements for individual images and videos. The bot also ensures that comments are posted. Likewise, you can follow and later unfollow people.

The principle is built on generating reaction, even through interaction.

So when we post likes or a comment, the respective user becomes aware of us, looks at the profile, maybe likes a few of our pictures, comments himself or even follows the channel. This way, we would have achieved the ultimate goal flawlessly and ensure organic interaction of our own channel on Instagram.

• Organic growth
• Less time investment
• Software interacts automatically
• Function: Interaction

Bot mimic human interaction on Instagram

Social media bots are programmed to mimic human interactions. That means, for example, the swipe of a finger on a smartphone or the movement of a mouse pointer. The tool clicks on individual images without interacting with the content, while giving others a like. All of this is meant to mimic human behavior in order to counteract admonishments, warnings or even restrictions from Instagram.

The principle is of course controversial and naturally also causes great distortions in Instagram. Various examples show how fake Instagram channels were built up, which then in turn generated real revenue. Behind this, however, there was no real person, but stock photos, planning with Hootsuite and of course the targeted purchase of likes and comments.

• Human interaction
• Distortions on Instagram
• Criticism
• Fake channels

Comments and interaction: Article Spinning

Ever heard of content spinning? With it you can vary comments that are set via social bots to not always post “very nice”, “very nice”, … we now have a new article in which you can learn as a social media manager how content spinning works.

Fake Instagram Account! That’s how easy it is to cash in

Just how quickly you can build a fake channel was shown a few days ago by WDR in this great 12-minute documentary on the topic: fake channels on Instagram.

Stop. A bot provides for organic reach, not for “bought fans

An Instagram bot has nothing to do with buying likes or comments. In theory, the bot replaces a human employee whose job it is to provide interaction on social networks every day. E.g. on Instagram, one of the most popular new social networks in the world. Not quite 10 years in the market, Instagram will soon have over a billion users, according to the company’s founder’s current projections. Kevin Systrom and Mike Krieger are both only 31 years old.

The extreme power of Instagram shows not only in advertising, but also in the media. Bloggers are getting more and more attention and higher and higher placements even in TV formats. Likewise at the various events around the world.

If you invite a blogger, you are assured of reach.

• Organic reach
• Bot instead of employee
• 10 years in the market, almost 1 billion users
• Blogger and Influencer Trend
• Cross-media
• Reach, strongest currency

Reach is the currency you go into the market with as a blogger

Reach(followers) determines success and failure. Who can show more reach, whose channel is theoretically worth more. With every new thousand-step or ten-thousand-step, the chance of getting bigger postings increases. That’s why Instagram bots are so extremely popular with users.

Social bots in companies and enterprises

Companies and businesses are also increasingly using Instagram Bot to market their own company, products and services. Of course, many also risk warnings from Instagram. To prevent this from happening, we wanted to show in this free blog post how to use an Instagram bot first, so that the risk of suffering restrictions is minimized.

Let’s be honest, more and more processes in everyday life are being solved by software or by robots. A few years ago, extra editors were hired who came fresh out of university and then had to do a year of internship. Today, software like Instazood does that for $9 a month. Now let’s take an in-depth look at the use of social media bots for followers.

Here’s how: Instagram bot function

The A&O of the software is generate reach

Of course, we could write extremely much in this tutorial and go into extremely many points in great detail. What we would like to do first, however, is to give a rough insight, so that you do not have to approach the application method yourself, but can directly ensure optimal functionality. The first step is always about the creation of new promotions.

A promotion involves targeting our spots to fans of a specific account. What does that mean?

If we want to promote a hardware store or tool manufacturer, for example, we enter the Instagram user @DasHandwerk. Our boat will now give“Like” statements to all fans of this channel and he will comment on photos and videos. What is the advantage?

Promotion by user: promote followers

Through the targeted promotion to the followers of a particular channel, the target group is very narrow. For example, if you work for our tool company, then it would be obvious to take a group that is close to the craft. Those who have already expressed an interest in tool companies or in groups related to construction will most likely respond to other Instagram channels where he or she gets similar content. So now, when we direct a specific promotion, to a channel in our Instagram bot, their followers will be played with our interactions in hopes of gaining interaction back.

Promotion by hashtag: using themes

Promotion by hashtag works on the same principle. However, the promotion is based on the use of a hashtag. If a user enters this hashtag within Instagram, for example #handwerk, the Instagram bot will interact with his posting. Due to the fact that this post is already in a similar thematic segment, the probability that the respective user will interact with us is also high here.

Promotion by location: Regional advertising

You can also send targeted likes and comments by location. To do this, you simply create a new promotion in the Instagram bot and search for the respective location. This method is of course extremely well suited for promotions that have a regional reference. If we make a regional advertising campaign for the Berlin area, for example, we can target people who are or have been in Berlin. This way, the scatter effects of the individual campaign are of course much lower and thus the effectiveness is significantly higher.

Pro! Promotion by targets through CSV import

If you have a dedicated IT department in your company, you can also issue lists to target people by the ID of their Instagram accounts. However, this is a bit more complex and will not be covered in this short tutorial. Because: For 95% of all companies and businesses, it is absolutely sufficient if they target on subscribers and on hashtags.

The promotion is on: Likes, comments and followers

Once we have created our first promotions, we can now see them in our dashboard. Here we have the individual channels or hashtags neatly listed next to each other. The green background color shows on which channel the bot is currently active.

One has three functional fields: Likes, Comments, and Subscribers. Each field can be activated and deactivated. If you deactivate the likes, no new likes will be given. If you deactivate the comments, the bot will no longer post comments, the same happens with subscribers. Especially with the subscribers “follow function” you should be careful. Imagine a big megastar follows 5,000 people himself. Another megastar only follows 50 people. Which channel seems more exclusive? Especially for companies and businesses you should not overdo it, maybe Likes and comments are enough to get reactions from other users.

• Active promotions in the dashboard
• Like – Activation / Deactivation
• Comment – Activation / Deactivation
• Follower / Unfollow – Activation / Deactivation

Analysis and evaluations of the promotion

Before we get to the conversion analysis, let’s take a quick look at the “Skip” field. Skipped shows how many channels were skipped due to the settings (Settings > Filters). Here you can set the properties of the followers you want our bot to interact with. Here is another screenshot of possible settings:

Particularly interesting are only the “conversations”. The higher this percentage is, the more effective the individual promotion is. So if we have 20 different promotion targets and we now have a range of one percent to 1% to 12%, we can disable 10 of the promotion that don’t bring the effectiveness as the top 50%. So we can gradually select which promotion is profitable and which is not.

In the “Status” you can only select if a promotion is active, paused or even if it should be deleted.

Pros. Spin comments with text variables

Uniqueness, unique content, is always important when it comes to content ratings. If every comment is “nice!”, it doesn’t look very creative to users. Among many other features, as well as setting the speed of likes or comments or even linking from likes and comments or separating them, as well as specifying maximum likes and minimums, there remains one important feature that should be mentioned! It is called comment spinning.

Spinning is about combining different variables. If we keep the principle very simple it would look like this

• Hi great picture
• Really nice photo
• Wonderful photo
• Wonderful picture
• Hi great photo
• Really great picture
• …

This is how the spinning text looks like:

{Hi|Hi great|Really beautiful|Really great|Wonderful} {Photo|Image}

If you lengthen the brackets enough and put several in a row, new comments will keep appearing. This again helps in hiding the activities through a social media tool but also for the variants of comments that can be seen by the users. Through this feature, you can individualize your comments. What helps here is to also use some longer text or emoticons. You can find a detailed list here, Emoticon List.

Those who manage several channels can also use a little trick here, by marking with @Name in the various comments, you can point users not only to their own channel, but also to the other channel. Especially with private-looking people or bloggers, this is a great thing. A tag could look like this:

• @Name check out this great picture!

Two birds with one stone. That’s how Instazood works.

Content spinning with comments in Instagram

Ever heard of content spinning? With it you can vary comments that are set via social bots to not always post “very nice”, “very nice”, … we now have a new article in which you can learn as a social media manager how content spinning works.

These were the basic functions of the bot. Of course, the tools can do more, a nice feature that I still want to introduce are automatic postings and publications.

Automatic postings: publications according to schedule

If you don’t have a second tool for publishing media content, such as the content marketing planning tool Hootsuite, you can also publish media content directly and immediately here in the Instagram bot. To do this, you simply select content that you have on your own computer. You upload it and determine at what time the media should be published.

This saves an extremely large amount of time at work. Because every evening or every morning or even afternoon there is no need to post. So if you don’t have time, the software takes care of everything. So you can sit down on a Sunday with a cup of tea and plan all the posts for the coming days and weeks. The software then automatically takes over the publication of the content on Instagram. Individual posts can still be posted in addition, as well as you still have the interaction option of Instagram Stories. Anyone who knows how time-consuming it is to make one or two posts every day will especially like the pre-planning of content!

Conclusion: Social bots for Instagram are extremely effective for followers

Instagram bots make life easier for agencies, companies and businesses. In the past, employees were hired to perform hands on tasks. Much like car manufacturing, robots and software are taking over more and more simple work. Even in generating interaction and reach or followers, the work that is simple is shifting to social media tools. As campaigns become more complex and social media managers focus on context and more complex media constructs, simple tasks have slipped into the hands of bots at many companies. Not only are they extremely cheap, but they are also extremely efficient and know no working hours.

• You can read more about our example here, Instazood

Social Media Software Tools: Reviews and experience

You think Instazood is exciting? Check out more social media software tutorials here or take a look at the most popular social media tools.

Tip! Which social media tools would you recommend as an agency? Our tip: Regularly pre-schedule posts (Hootsuite ), advertisements on Facebook ( and Instagram), reduce costs for ads (1 cent CPC) and then use email adresses for email marketing + sales ( Klick-Tipp)! More software? 18+1 Social Media Tools</blockqu

No. 1 – Plan and analyze postings in advance
No. 2 – Facebook ads step by step
No. 3 – Ads for 1 cent (CPC)
Extra â After the Ad: Email Marketing for Sales

]]>