Example – Social Media Agency

Google Veo 3: AI videos for marketing in a new quality

Stephan M. Czaja — Mon, 11 Aug 2025 12:16:29 +0000

AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful AI video tools alongside Sora or Runway.

Veo 3 Fast for fast social campaigns

KI Smalltalk mit Stephan Czaja (Co-Owner)

ChatGPT, or more precisely OpenAI, was ahead for a long time with Sora, but then came Google Veo 3.

In marketing, seconds often count. With Veo 3 Fast, clips can be created extremely quickly without any major loss of quality. Perfect for A/B tests for ads, quick reactions to trends or social media posts in the style of TikTok or Instagram Reels. This makes AI a real competitive advantage in everyday content creation.

Clips only 8 seconds long
Particularly fast generation
Optimal for ads and social media
Suitable for A/B tests

The most important links:

Click here to go to Google Veo 3

Video length is 8 seconds each

If you want to make longer films (more on this in a moment), you will need patience, as each video export is only 8 seconds long.

Demos and example with Veo 3

Here you can see various demos and examples with Veo 3.

Clip + Clip + Clip = movie with Veo 3

A movie made with Google Veo 3:

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

Standard model for the highest quality

Those who value depth of detail should opt for the standard model. This produces scenes with finely tuned lighting, realistic movements and better composition. This version is the first choice for branding campaigns, image films or more elaborate explanatory videos. Quality takes precedence over speed here.

Realistic scenes and lighting moods
Finer picture quality
Recommended for branding and storytelling

Picture-to-video for creative effects

Now Google is going one step further. Images can be automatically transformed into short clips. This allows marketers to bring existing assets such as product photos or logos into motion and generate creative animations. Ideal for campaigns that want to refresh existing material or adapt it for different platforms.

Turn photos into animated clips
New use of existing assets
Public preview from August

Integration and workflows

The strength of Veo 3 also lies in its integration. The technology is ready for immediate use via Vertex AI and tools such as Canva. Over 70 million videos have already been created with it, including more than 6 million for companies. With SynthID watermarking, AI content is clearly marked – an important step towards transparency in marketing.

Can be used directly in Vertex AI
Seamless integration with Canva
SynthID ensures traceability

Planning remains crucial

Even though Veo 3 brings enormous speed, it is no substitute for planning. As with classic productions for YouTube, Instagram or TikTok, a clear goal, an editorial plan and a keyword plan are the basis for successful campaigns. Only by combining strategy and technology can AI unfold its full potential.

Strategy remains indispensable
Keyword plan for reach
Editorial plan for consistency

Good planning is half viral! Here are some practical tips:

Tip, read the tips here: AI prompts for VEO 3

AI videos as a marketing standard

Google Veo 3 shows where the journey is heading: fast clips for social media, high-quality productions for branding and creative animations from images. For agencies and brands, the model is a tool that reduces costs, speeds up processes and enables new formats. Those who integrate AI into their planning today will have a clear head start tomorrow.

Quick clips for social media
High-quality videos for branding
New formats with picture-to-video

What comes next?

Veo 3 is not the end, but the beginning. Models will be longer, more detailed and more flexible. Voices and avatars will become more realistic and workflows even more automated. For marketers, this means: get started now, gain experience and optimize processes. Because AI video production (as well as AI product photos for e-commerce) will become as commonplace in the coming years as social media is today.

Longer and more realistic clips
Seamless integration into marketing workflows
Starting early gives you a head start

Who is better? Veo 3 vs Sora

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

OpenAI Sora: AI videos for marketing and content

Stephan M. Czaja — Fri, 04 Jul 2025 12:50:27 +0000

AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities.

Short clips with a strong effect

KI Update mit Stephan Czaja (Co-Owner)

Sora creates videos up to 20 seconds long in 1080p. That sounds short, but it’s enough for ads, product presentations or social media posts. These formats are particularly effective on platforms such as TikTok, Instagram or YouTube Shorts. This allows campaigns to be launched more quickly, trends to be picked up on and target groups to be reached precisely.

Clips up to 20 seconds
Optimal for TikTok, Reels & Shorts
Perfect for product ads

Branding and storytelling with Sora

Anyone who values brand building will benefit from Sora’s ability to create scenes with realistic composition, lighting moods and movement. This makes it possible to produce image films, short story formats or branding campaigns that create closeness to the brand and look professional – even without a large camera team.

Realistic scenes for image films
Visually strengthen brand messages
Storytelling without filming costs

Picture-to-video for creative effects

A powerful feature of Sora is the conversion of images into videos. Logos, product photos or key visuals can be animated and set in motion. This is an efficient method of repurposing existing material, especially for campaigns with many assets.

Turn images into animated clips
Get more from existing assets
Creative animations for campaigns

Demos here:

Use in performance marketing

Performance marketing is all about speed and testing. Sora can be used to generate different ad variants that can be used for A/B testing. This allows marketers to react more quickly to data and translate creative ideas directly into measurable campaigns.

Produce ads faster
A/B tests with variants
Faster optimization of campaigns

Integration into marketing workflows

OpenAI offers Sora as an API. In conjunction with ChatGPT or DALL-E, workflows are created that seamlessly combine text, image and video. This makes the entire content production process – from the script to the storyboard to the finished clip – digitalized and scalable.

API-first for automation
Can be combined with ChatGPT & DALL-E
Scalable processes for agencies

Strategy remains indispensable

As powerful as the technology is, nothing works without planning, even with Sora. A clear editorial plan, target group analysis and keyword strategy remain the basis of every successful campaign. Only when technology and strategy work together does AI unfold its full effect.

Strategy + AI = success
Keyword plan for reach
Editorial plan for consistency

AI videos as a marketing standard

Sora shows how content production is changing: short, realistic clips for social media, creative animations from images and branding campaigns in cinema quality. Those who integrate these possibilities today will benefit from lower costs, greater reach and a clear competitive advantage tomorrow.

Cost savings for productions
New formats for social media
A head start for early adopters

Sora can already do that:

Outlook: What’s coming with Sora 2?

The next stage of development is on the horizon: longer videos, better audio quality and more realistic avatars. For marketers, this means gaining experience early, optimizing workflows and being ready for the next generation of AI videos.

Longer clips in the future
Better voices and sound
Starting early gives you a head start

Sora vs Google Veo 3

Finally, a direct comparison: Sora from OpenAI vs Google Veo 3.

ChatGPT: AI explained simply + video examples of real estate software & image generation

Stephan M. Czaja — Mon, 21 Apr 2025 16:58:41 +0000

For many people, ChatGPT is their first contact with artificial intelligence – and it’s often not their last. But what exactly is ChatGPT and what can you use it for? After our look at OpenAI and Sam Altman, here’s a look at the tool that has changed many people’s world, including mine. What is ChatGPT? What can you do here? Plus bonus: In my videos, you’ll find specific examples of how you can use ChatGPT for creative, technical or business purposes, with real estate and pharma examples.

What is ChatGPT?

ChatGPT is an AI-supported voice assistant developed by OpenAI. It is based on a so-called language model that has been trained on huge amounts of data. It understands questions and instructions in natural language – and can give precise, creative or even surprisingly human answers. The latest version is based on the GPT-4 model and can not only write, but also calculate, analyze, program – and even understand or create images. ChatGPT is so popular, even Google now has AI in its search results.

The chatbot that really understands

Unlike traditional search engines, ChatGPT does not simply reply with links, but formulates directly understandable texts. You can speak to the system in natural language – almost as if you were chatting to a person. ChatGPT is constantly learning and adapting to your style and intent. According to the New York Times, millions of people around the world now use ChatGPT every day.

AI-supported assistant from OpenAI
Based on GPT-4 (latest version)
Understands natural language & context
Answer directly, not just with links

What can you do with ChatGPT?

The possibilities are enormous. Many people first think of text generation – blog articles, emails, social media posts or translations. But ChatGPT can do much more: you can write small programs, generate Excel formulas, analyze or structure content. According to MIT Technology Review, many people now use ChatGPT specifically to increase productivity.

Texts, software, images – and more

With the latest tools, you can also have images created – e.g. with DALL-E, directly from ChatGPT. I’ll show you how this works in another video. Writing code, editing data or planning projects is also possible with ChatGPT. It’s not just a tool for creatives, but also for developers, entrepreneurs or teachers. TechCrunch recently reported on the integration of DALL-E directly into ChatGPT Pro.

Generate & revise texts
Have small software tools programmed
Create images using AI (e.g. DALL-E)
Code, tables, analyses & more

My videos: How to really use ChatGPT

I will gradually be adding short videos here in which I show you very specifically how you can use ChatGPT for your everyday life – whether professionally, creatively or technically. It’s not just about writing texts, but also about creating AI images, mini-apps and clever automation. Check back regularly!

These are just mini-examples, I build entire apps – get inspired!

Build real estate online marketing tools with ChatGPT

Since we also frequently work in real estate marketing, here is a practical example of how you can use ChatGPT in vibe coding.

Here is the XL version of the video for Immo Tools

Getting better and better: image generation with text

Spelling, grammar, it’s all right! What a moment that was.

What you can expect

I will provide you with tutorials, practical examples and small hacks to help you use ChatGPT properly. Whether you’re a beginner or an advanced user – there’s more to it than many people think.

Short, practical video tutorials
Step-by-step instructions
Tips for creative & technical use

I recently posted another example in which you can see my weight loss calculators, which you can now find live on doktorfy.

Content production with AI codes & video

Conclusion: ChatGPT is your digital tool

ChatGPT is not a toy – it’s a real tool that allows you to work more efficiently, creatively and digitally. Whether text, code or image: you decide what is possible. My videos will give you the know-how you need to get the best out of AI.

OpenAI, Sam Altman & Co. – more on the topic

Learn more about the OpenAI bubble here:

Also interesting, as it is also by visionary Sam Altman:

My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview

Stephan M. Czaja — Wed, 05 Feb 2025 19:49:49 +0000

How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln Fanradio. A little insight, backstage with the cell phone!

Behind the Scenes: Video “How to radio advertising”

Short video, below you will find the tips to read + bonus tip!

Marketing tips: What social ads and radio spots have in common

A radio spot is like an advertisement on social media: It has to generate immediate attention and convey a clear message. These three principles from online marketing have helped me with this:

1. brand dropping: constant presence

In social ads, you often see the brand name several times – on the radio, it needs to be repeated audibly. Our spot mentions “CannaZen” several times to anchor it in the minds of listeners.

2. communication of benefits: state clear benefits

Listeners want to know quickly why they should be interested in a product. That’s why we mention the advantages right at the beginning: “Fast as an FC counterattack, safe as a Jonas Hector kick.”

Do you already know CannaZen?

Fast like an FC counterattack. As sure as a Jonas Hector kick.
CannaZen delivers medicinal cannabis to your home in just 48 hours. You have to try it!

Order online now at CannaZen.de with delivery in just 48 hours.
Click on CannaZen.de. Exactly, CannaZen.de.

3rd bonus tip: Clear call-to-action

Every good advertisement ends with a directcall-to-action. This is particularly important for radio commercials because there is no visual element. We therefore clearly say: “You have to test this!” and “Click on CannaZen.de. That’s right, CannaZen.de.” That’s how the website sticks.

20 seconds Yeeeeeah!

A short commercial has to catch the ear. A strong introduction, targeted repetition and clear benefits ensure that the message sticks. If you advertise yourself – whether online or on the radio – remember: the first few seconds are crucial! And never forget a clear call-to-action.

TikTok advertising instructions: How to register, procedure, tips

Natascha — Mon, 01 Jan 2024 19:10:29 +0000

TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram and Facebook platforms, advertising costs on TikTok are up to 7 times cheaper. However, many companies are overwhelmed by how to advertise properly on TikTok. So here is a guide on how to go about placing ads on the popular app.

That’s why it pays to advertise on TikTok

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve. Today, TikTok offers a variety of advertising formats and target group segmentation options. If you want to advertise on TikTok, you need to register as an advertiser on the TikTok for Business platform and set up a campaign. We would like to show you exactly how this works with these instructions.

Instructions: Where do I have to register to place TikTok ads?

To register for the TikTok ad manager, you must first create a TikTok account or log in with an existing account. You must then follow the steps in the instructions to be able to place ads on TikTok:

Go to the TikTok Ads website (ads.tiktok.com) and click on “Sign up”.
Enter your login details or log in with your TikTok account.
Select your country / region and your currency and click on “Next”.
Enter your account information, including your name, e-mail address and password.
Confirm your e-mail address by clicking on the confirmation link that TikTok will send to your e-mail address.
After confirming your email address, you can use TikTok’s Ads Manager to create and manage ads.

You are now registered for the TikTok ad manager. To finally place ads, follow the instructions below.

Instructions: How do I place ads on TikTok?

After you have registered on TikTok and signed up for the Ads Manager, you can now place your own TikTok Ads. To do this, proceed as follows:

Visit the TikTok Ads website at https://ads.tiktok.com/.
Log in with an existing account.
As soon as you are logged in, you can create an advertising campaign by clicking on “Create campaign”.
Select the ad target type you want to achieve (e.g. traffic, conversions or app installs).
Enter the details of your ad group and ads, including your target audience, budget, bids and creative content.
Review your campaign and submit it for approval.
Once your campaign has been approved, it will be placed on TikTok and can be seen by users.
There are different types of ad formats on TikTok, including In-Feed Ads, Brand Takeover, Hashtag Challenges and Branded Effects. It’s best to find out about the different options in advance and choose the format that best suits your marketing goals.

Which format is recommended for advertising on TikTok?

In general, this always depends on your advertising goals. In-Feed Ads are ideal for starting and trying out TikTok ads. The advertising budget is freely definable here. This means you can also test your first ads with smaller budgets.

But: You should only do this if you have the right advertising material for it.

7 elements you need to consider when placing TikTok Ads

When placing TikTok Ads, there are some important points to consider that are crucial to the success or failure of your ads. Below you will find the 7 most important elements to consider when placing TikTok ads.

Target group
Creativity
Music
Authenticity
Call-to-action
Duration
Branding

1st target group

Make sure you understand the target audience of your promotional video and tailor your message accordingly. TikTok has a comparatively young target group, so you should adapt your message accordingly.

2. creativity

TikTok is a platform known for its creativity and innovation. Try to present your advertising message in a creative way to attract attention and impress your target group.

3. music

TikTok is known for its music and sound effects. Use catchy music or a memorable sound effect to support your message and inspire your target audience.

4. authenticity

TikTok is a platform focused on authenticity and personality. Make sure your promotional video is authentic and that your brand is presented in a way that appeals to your target audience.

5. call-to-action

Don’t forget to include a clear call-to-action at the end of your promotional video. This will encourage your target group to visit your website or get in touch with you.

6. duration

Make sure that the video is not too long, as the attention span of viewers on TikTok is very short. Try to get your message across in 15 to 60 seconds.

7. branding

Make sure your brand is present and clearly recognizable in the video. Include your logos and brand colors in the video to ensure that your target group associates your brand with your advertising message.

This guide will help you to create a successful TikTok advertising video and then place it as an advertisement on the platform. If you need more extensive support in the area of advertising on TikTok, it is advisable to consult a TikTok agency. The following section will tell you whether the cooperation is worthwhile for you.

When is it worth working with a TikTok agency?

An agency that specializes in placing TikTok ads will help you avoid expensive mistakes. Because the expertise of a TikTok agency lies in using suitable advertising media and formats profitably.

In addition, a professional agency has proven experience and a very good understanding of the target group and knows which content performs particularly well on TikTok and generates a high level of attention. This maximizes the success of advertising and helps the company achieve its goals.

In most cases, the return on a collaboration exceeds the costs. For these reasons, working with a TikTok agency is generally worthwhile.

Are you interested in working with a professional TikTok agency? We will be happy to advise you on your options: Contact us

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by taking action and advertising on the platform. In contrast to Instagram or Facebook, advertising on TikTok is currently much cheaper. However, it is always important to present the right content to your target group.

It often makes sense to work with a TikTok agency. They are familiar with the platform and have experience in finding the right content for your target group.

Car marketing agency: social media, events, roadshows

Stephan M. Czaja — Wed, 22 Nov 2023 16:56:20 +0000

Auto Advertising: Social Media, Events, Roadshows – To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in 2026.

Social media: Marketing cars on TikTok & Co.

In the world of TikTok, Instagram, YouTube and the like, the role of social media in car advertising has increased enormously. Automotive companies are increasingly relying on social media platforms to present their products. Here are some approaches:

Advertisements: Data-based social ads

Ads on social media platforms are extremely effective for reaching a broad target group. Performance marketing is our core area. The visual elements of platforms such as Instagram and TikTok provide the perfect stage to show cars in action.

Influencer marketing: attention & recommendation

Collaborations with influencers who specialize in cars and lifestyle can create a strong connection with potential buyers. Competitions and test drives in collaboration with influencers can draw attention to a specific car model.

UGC Content: Users create content

User-generated content (UGC) plays an important role. Car manufacturers and dealerships can encourage customers to share their own experiences with the vehicles in the form of photos and videos. This creates authentic content and strengthens the bond with the brand.

Example Toyota C-HR Hybrid:

Online advertising: 2 high-performance methods

Online advertising is an indispensable part of any car advertising campaign. Automotive companies focus on two important approaches here:

Native ads: advertising as content

Native ads, which are seamlessly integrated into the content of websites and apps, offer the advantage of being less intrusive but still effective. This is particularly important to attract the attention of the target group.

Referral marketing entirely “without” advertising

What are Google Ads?

Search engine advertising
Text-based displays
Focused on keywords

Directly, at home, directly via referral marketing. Native ads appear naturally in online media, for example in the form of a news item or an interview.

Google Ads: Advertising in search engines

The targeted placement of ads based on specific keywords(Google Ads) makes it possible to reach potential customers who are actively searching for cars or related services. This leads to faster results and higher visibility.

The advantage? People search with interest, it doesn’t have to be aroused first

What are Google Ads?

Integrated into the native content
Adaptation to the platform format
Suitable for branding and more subtle messages

Ads put you at the top of the search results, where searchers are most likely to pay attention / click.

Events: Live Marketing

Live marketing events are still an important part of the car advertising strategy. A lot can be said online, but the decision is made on the road. This is where launch parties and events focused on one day of PR activities are crucial.

Roadshows: Regionalized marketing

Regional hotspots and a series of events can significantly intensify a car brand’s presence. Such roadshows on 5, 10, 15 or more dates offer the opportunity to present a new model in different cities and regions and to address potential buyers directly. Our roadshow agency has already done many things, from test drives in an electric car to a race in the desert.

Tip: In combination with data-based advertisements(performance ads), we can reach people in the surrounding area with pinpoint accuracy.

Creatives: photos, videos, animations:

The creation of appealing, visual content is crucial. This includes not only professionally created photos and videos, but also animations. In addition, user-generated content (UGC) plays an important role as it promotes authenticity and customer loyalty.

No good ad without good creative! Visual content catches more than a thousand words.

Here, among others, in Dubai for a customer:

Advertising for cars 2026

Overall, a successful automotive advertising campaign in 2024 will require a thoughtful combination of social media, online advertising, events, roadshows and creative content creation. Automotive companies that use these elements skillfully will be able to effectively showcase their brand and reach potential customers.

Crowdfunding: what is it? 4 types of funding for your project

Stephan M. Czaja — Tue, 12 Sep 2023 18:32:17 +0000

What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for creative projects, start-ups, charitable initiatives, personal projects and much more. Crowdfunding platforms such as Kickstarter play a central role in this by facilitating interaction between the backers and the project creators.

Who is crowdfunding suitable for?

Creative minds
Start-ups and entrepreneurs
Non-profit organizations
Individuals / influencers

Creative minds

Artists, musicians, filmmakers and writers often use crowdfunding to finance their creative projects. This enables them to realize their works without having to rely solely on the support of publishers or studios.

Start-ups and entrepreneurs

Founders of new companies can use crowdfunding to raise start-up capital. This is particularly helpful if they have difficulty finding conventional investors.

Non-profit organizations

Non-profit organizations can use crowdfunding to raise money for charitable causes or social projects. It enables them to finance their missions and spread their message.

Individuals / influencers

Self-employed people or those with personal projects, such as travel, education or medical treatments, can use crowdfunding to get financial support from family, friends or even strangers.

How is crowdfunding financed? 4 types

Crowdfunding usually works on an online platform where the project creator presents their project and collects money from interested supporters. The supporters can contribute amounts of money of their choice. There are various crowdfunding models:

Reward-based crowdfunding: Product
Equity crowdfunding: Shares
Loan-based crowdfunding: Repayment
Donation-based crowdfunding: Nothing

Reward-based crowdfunding: Product

Supporters often receive a reward or product in return for their contributions. For example, they might receive an author’s finished book or a copy of a movie.

Equity crowdfunding: Shares

Investors receive shares in the company or project instead of rewards. This is often used by start-ups to raise investment.

Loan-based crowdfunding: Repayment

Supporters grant the project creator a loan that is repaid. This is similar to a loan.

Donation-based crowdfunding: Nothing

These are pure donations for which the supporters do not expect any material consideration.

Can you earn money with crowdfunding?

Crowdfunding is primarily a method of funding projects or ideas, and the results can vary greatly. Some projects raise substantial sums, while others may only receive limited support. Most people use crowdfunding to realize their ventures and do not use the financial support as a source of income. However, there are also cases where successful crowdfunding campaigns have led to long-term business opportunities. Keep in mind that success in crowdfunding depends on various factors, including the quality of the project, the presentation on the platform and the ability to attract supporters.

Kickstart campaign: examples of crowdfunding

If you want to start a Kickstarter campaign, it’s helpful to learn from successful examples. Here are some best practices and inspiring examples of campaigns that have achieved great results. You want cases? Here are 7 practical examples! For example: Jeremy Fragrance, who not only established his brand with his Kickstarter campaign for “Office For Men” perfume, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000.

In the end, it amounted to 780,149 euros from 5,955 supporters!

This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

7 examples: Kickstart campaign

And then…? Online marketing!

Once you have successfuly financed and implemented your crowdfunding project, the next step is to make it known to a wider audience and achieve the desired results. This is where online marketing comes into play! Through targeted online marketing strategies such as social media advertising, search engine optimization (SEO), content marketing and email marketing, you can effectively promote your project or company, increase visibility and attract customers or supporters. Online marketing offers the opportunity to address specific target groups and further maximize the success of your crowdfunding project.

YouTube marketing strategy: YouTube channel, SEO, advertising and click prices

Stephan M. Czaja — Thu, 07 Sep 2023 08:21:05 +0000

Successful YouTube marketing: From the idea to the strategy – What is there to consider? “The YouTube Roadmap” is your company’s guide to success in the age of online video marketing. We invite you to join us from start to finish as we move from inspiring workshops to developing a clear and effective YouTube strategy. In this article, you’ll learn how to unlock the potential of your YouTube channel to build more visibility, reach and an engaged community. Click here to go back to our YouTube agency.

YouTube Roadmap: From Workshop to Strategy

So the YouTube roadmap and our strategy brings a clear line to their social or YouTube marketing.

In order for such a roadmap to emerge, we go into a workshop together with our customers. Here we get to know you, your brand, your target group(s) and your products. In return, you get to know our agency, its services and values:

What is the format of our own produced videos?
What is the content and structure of the videos?
With what regularity are videos published on YouTube?
How to optimize the positioning of the videos and the YouTube channel?
How can you get more reach?
How do you build an active community for a company?

The strategy is thus determined and is constantly optimized in the daily work by means of reporting and monitoring. A well-harmonized YouTube agency is therefore worth a lot. Because this is how the most creative ideas and the best concepts for your company emerge.

Target groups: Awareness, buyers, employees & co.

It is also about target groups, but also very close stakeholders (definition of stakeholder: Person for whom it is of concern how a certain company behaves due to their interests) from the press to employees. Who is close to the company and why? Who has no previous contact with the company, or the brand? The more understanding there is about your brand and your services, the better the following step can be organized on the way to fulfilling social media goals.

Your gain: visibility and brand awareness

In the operational business, you will achieve the following benefits for your company through YouTube marketing:

1. brand recognition (brand awareness)

YouTube is great as a branding channel, especially since the dwell time is so long (most brand videos are between 8 and 10 minutes long; in general, the average is 12 minutes)

2. increasing reach through strategy

Regular, pre-planned content ensures a significant increase in views and fans on your own YouTube channel

3. targeted advertising (interests, age, etc.)

Targeted advertising in the run-up to other, topic-relevant videos in order to direct specific interested parties to your own offer

4. higher visibility in the long run

YouTube belongs to Google, accordingly you achieve a double effect through strategic YouTube marketing. A higher visibility on YouTube and additionally also in Google, as the largest search engine in the world.

A good video will be clicked and watched for years!

Behind the brand awareness for one’s own brand is also the conversion, the sale.

YouTube as a search engine

Did you know… YouTube is (after Google itself) the largest search engine in the world. Whether tutorials, videos for beginners or experts but also Talks and Follow Me Around videos. Mankind informs itself on YouTube. Accordingly, you need to plan your content.

Below, we will further inform you about the process of a YouTube strategy.

You want to start YouTube marketing now? We advise you: Contact

Competitive analysis and definition of objectives

Competitive analysis plays a central role not only in YouTube marketing, the analyses and consideration of the competition are a central component in a marketing strategy.

In particular, the lessons that can be learned from the mistakes, but also from the successes of others, are of great value for one’s own channel. Some people are lucky; there are only a few competing offers. In other industries, for example in beauty, or even fashion, the competition is very big, just by thousands of bloggers who publish content for free. By getting to know the channels of competitors, as well as bloggers and brands, gaps can be found that can be filled with your own content. The more precise the niche is, of course, in simultaneous flow with sufficient reach, the easier it will be to achieve a good placement on YouTube. Regularity also plays a big role. That is precisely why it is especially important with competitors to look at the amount and frequency of releases. A very simple strategy for YouTube would be, for example:

Make content 10% longer
Publish 10% more often

Such simple objectives and much more complex ones are set based on the analysis of one’s own company, but also of the competition. Goals are divided into different priorities, community building and regular publications are at the top. The goals are then packaged into concrete work plans, e.g. in the editorial plan but also in the production plan.

Theme tree and strategy

YouTube strategy includes not only the own channel, as well as the publications, but of course also the content production (more on that in a moment). For video productions, the better the planning, the less the effort. For video productions, not only must the content be planned very precisely, but often different parts are produced on the same day. This planning of film and production requires a lot of experience. Experience is needed in pre-production, but also in post-production of the videos. So the organization goes from the video content, to the video equipment, to the post-editing of the videos. Post-production does not only include editing, but also animations (from animated GIFs to special effects), banners with names, logos as watermarks, objects, graphics and videos in the video.

Competitive analysis and goals summarized:

By looking at the competition, you can see many mistakes and successes that you can use for your own channel
If you keep an eye on the competition, you can discover gaps in the industry
If you look at the regularity of your competitors’ postings, you can quickly develop a strategy aimed at more content

Thanks to the defined goals and strategy, the videos are now published regularly based on the editorial schedule, e.g. every Sunday at 5 pm. Then on Monday, all comments are immediately answered by social media managers. The perfect system for their videos and YouTube marketing!

After the goals, strategy and content production, it then comes down to video optimization.

Optimize your own YouTube channel

Why should you optimize YouTube videos? YouTube belongs to Google and at Google you surely already apply the term search engine. At Google in particular even to the biggest search engine in the world. YouTube belongs to Google and also YouTube uses an on-page search to find videos. This search algorithm is very important for companies and also utilities, because it decides which videos appear on top and which do not. As you can see from this heatmap, when it comes to search engines, everything is focused on the top rankings. It’s the same with Google. Here, too, the videos at number one, over 90% are clicked.

YouTube advertising: run ads

Reach doesn’t happen on its own (especially for businesses) on YouTube. Now let’s get to the core of increasing reach on YouTube: YouTube Ads.

YouTube Ads on youtube.com

YouTube Ads in the app

Example: Targeted advertising = No money wasted

Paid reach defines the targeted distribution of videos to specific people in a target group for our predetermined budget. Especially for channels that have just started, it is worth thinking about paid reach and advertising. Because, videos are relatively expensive to produce. If you don’t have any followers at the beginning, that is, people who follow you, your video will reach only a few people. Of course, you don’t want that, so it’s worth thinking about advertising!

How much does advertising on YouTube cost? More on this in a moment, with calculation and example.

As a rule, you can roughly orient yourself on the fact that the impression and click prices do not differ significantly from the values of Google AdWords, for example. This means that you not only create landing pages for search engines like Google, but also individual landing pages for your YouTube visitors & clicks.

The collected traffic, then send to a special landing page (to the offer)

Why do landing pages differ?

Usability is one of the big keywords, especially in online marketing and landing pages. The better our online offer is optimized for our target group, the more success it will have. A very simple example would be the following, our offer adresses a special niche audience.

Let’s take solar systems as a best practice example. From our target group analysis, we know that, as a rule, only house builders (target group 1) will deal with this topic who will soon be investing in their own new building, target group number 2 are existing houses that are to be converted, and target group number 3 are craftsmen and tradesmen who want to find out about technical innovations or other products.

Clear offer after the user clicks:

Key figures: KPI (Key Performance Indicator)

Many of our clients have been asking us more and more frequently over the last two or three years, how does influencer marketing actually work?

CPC (click price) & Co. – What does a sale cost?

Influencer marketing is becoming more and more relevant because there are channels that reach target groups extremely precisely, e.g. for a specific topic like “real estate” or “perfume”. If these channels reach 500,000 people or even a million people who are interested in a certain topic because they have followed the channel on their own, this is an excellent placement opportunity. Let’s calculate the click prices, e.g. through search engine optimization, and put them into perspective.

Tip! With our CPC calculator you can also quickly calculate your campaigns.

CPC calculation

Through search engine advertising:

Click price “perfume” at 63 cents, 10,000 online store visitors cost accordingly 6,300 €.
CPC (click price): 63.0 cents

On YouTube:

YouTube video for 10.000 €, 14.000 online store visitors
CPC: 71.4 cents

Formula for the CPC

CPC = Cost / Visitor

Accordingly, we need 12% more budget for our influencer campaign. Theoretically, of course, we would now stay with our SEO campaign. Because in addition to the pure advertising costs, there are the additional organizational costs. With a good SEO campaign, there is hardly any effort.

Influencer = Reach + Image (not only CPC)

Of course, sales are even more relevant in the end. If you compare these two values, you can quickly see which campaign was more effective for you in the end – just as with the CPC price. Based on this, you can now make a decision. However, when it comes to influencer marketing, we still have to emphasize that it’s not just the pure click price, but also the positive brand image.

The image transfer from the influencer with all its positive facets, which he or she has for his or her community, also benefits their brand. That’s why some customers no longer book models for photo shoots, but instead book influencers directly. Double added value! Therefore, remember that with influencer marketing, you also get the positive image of the blogger on top.

Contacting influencers, planning as well as analyses but also calculations, for all these tasks you need the right partner, the right YouTube agency. If you want to take the first step, we are looking forward to your inquiry via email or phone.

TikTok Agency Germany: advantages, costs and recommendations

Natascha — Wed, 05 Jul 2023 17:22:59 +0000

In Germany, more and more companies and brands are using the popular social media platform TikTok to reach their target audience. For good reason: the number of monthly active TikTok users in Germany is more than 19.5 million. But how exactly does advertising on this platform work? Many advertisers have difficulties in doing so due to a lack of experience with the still young platform and are therefore looking for professional support from a TikTok agency.

In this article you will learn what such an agency can do, whether a cooperation is also worthwhile for your company and how you can find a suitable TikTok agency in Germany.

What does a TikTok agency do in Germany?

The core tasks of a TikTok agency are to help other companies, brands and also influencers to build a strong presence on the platform and to reach their target group there through targeted marketing activities. In addition to classic consulting, a TikTok agency in Germany offers the following services, among others:

Setup and support of a TikTok account
Development of marketing strategies
Creation and management of marketing campaigns
Target group analysis & targeting
Content Creation
Influencer Marketing

Consequently, a first-class TikTok agency in Germany offers holistic support for the TikTok presence with a wide range of services to meet the individual requirements of the customer.

Are you interested in working with a TikTok agency in Germany? Get advice from an expert here: Contact

These 7 German companies already successfuly advertise on TikTok

TikTok is one of the most popular social media platforms worldwide – so it’s no wonder that TikTok is increasingly attracting the attention of numerous German companies from various industries. Both large and small German brands are already promoting their products extremely successfuly on TikTok – and the trend is rising. The platform offers new, innovative and unique ways to reach and interact with your target audiences. Here are some examples of German companies that are already successfuly positioned on TikTok:

BMW
Bionade
Dr. Oetker
Adidas
Just Spices
Catrice
Sennheiser

For whom is a TikTok agency worthwhile?

A cooperation with a TikTok agency in Germany is especially helpful for companies that want to increase their reach, awareness or sales. Cooperation with an agency also makes sense for companies with little experience on the platform. The decisive advantage for you: A professional TikTok agency has a high level of experience on the platform and therefore knows exactly which content performs best and is well received by the target group. Thanks to their keen sense of trends, different formats and types of content, such as user-generated content, can be used optimally.

In this context, cooperation with a TikTok agency in Germany is advantageous both for international companies and for companies that have their core market in Germany. Due to the broad user base worldwide, which increasingly penetrates all age groups, there is huge marketing potential here.

How much does a TikTok agency cost in Germany?

The prices of a TikTok agency in Germany can vary greatly. As a rule, they can range from a few 1,000 to several 10,000 euros per month. You should therefore consider and compare various factors. Because: the individual costs depend, among other things, on the size of the project, the complexity of the campaign and the scope of the services required. Here are some examples of the services provided by a TikTok agency:

Target group analysis
Concept creation
Professional video production and editing
Campaign Management
Social Media Management
Influencer Management

How to find a suitable TikTok agency in Germany

If you are looking for the right TikTok agency for you, you can take several steps to make the right choice. First, you should clearly define your own goals and requirements. These may include the following objectives:

Increase brand awareness and build branding
Increase reach
Increase engagement and interactions
Generate leads and conversions
Increase sales

Also consider what kind of support you need, whether it’s content creation, campaign management, influencer marketing, or comprehensive strategy consulting. After you’ve done extensive research or sought advice from our experts, you’ll have an initial overview.

Are you looking for a suitable TikTok agency for your company? We are happy to advise you: Contact

When choosing a suitable TikTok agency in Germany, you should finally make sure that the agency specializes in TikTok as a platform and has proven experience in this area. It is worth taking a look at the agency’s cases and references. In addition, professional agencies usually offer a non-binding initial meeting, in which you can get a personal impression.

Conclusion: This is why a TikTok agency is worthwhile

If you want to build and expand your company or brand on TikTok, gain followers and thereby increase your sales, working with a TikTok agency is essential. TikTok is a popular platform in Germany that focuses exclusively on video content and has long since ceased to appeal only to the younger target group. Our experience shows that TikTok as an advertising platform offers up to 7x cheaper advertising prices than Facebook, Instagram, YouTube & Co.

A professional TikTok agency helps you to market your company or brand in Germany, but also internationally. It is important here to rely on an experienced agency to achieve the best possible results.

User Generated Content UGC Agency: Save costs! Videos for TikTok, Instagram, YouTube

Stephan M. Czaja — Tue, 20 Jun 2023 11:52:10 +0000

UGC Agency: User Generated Content

With professional content creators, we create authentic user-generated content for TikTok, Instagram & Co. Save up to 80% compared to traditional productions and increase your ad performance.

UGC ⚡ Contact

Have user-generated content created – Benefit from working with talented content creators on TikTok, Instagram, YouTube & Co. These content creators may have a smaller reach, but they are able to produce high-quality videos and photos that are specifically tailored to the brand. Content for your own social media channel, retail, wholesale and of course for social ads. Real content instead of advertising and you also save money, because the costs for such a Content Creation Day are lower than those for classic, expensive photo and video production. Many advantages, but who does that? We do! Do you have any questions? We look forward to your project: Contact.

Why Content Creator?

Content creators are talented creative people on social media who may have a smaller reach, but can still make a big impact. With around 2,000 to 20,000 followers, they produce high-quality videos and photos that are specifically tailored to your brand.

The content created by the content creators can be used by your brand both on your own channels and for advertising purposes. Working with them is cost-effective as the content is monitored by us on a Content Day, resulting in lower production costs. By partnering with a content creator, you get high-quality and customized content that can effectively showcase your brand and engage your target audience. Use this opportunity to get your message across in a creative way and reach potential customers.

Why Content Creator?

Content creators are creative people on social media with a small reach
Produce strong videos and photos optimized for the respective brand, for the brand
Brand uses content on its own channel or for advertising
Content for 3 months of social media activities
Inexpensive production method, with lower costs, monitored on a content day

Advantages of user-generated content

User-generated content (UGC) offers a number of advantages. Our agency professionally oversees the production of the content and ensures that it meets the high quality standards of your brand. Together, we develop a structured content and production plan that takes into account details such as product placement, brand logo and lighting. This ensures that your brand is presented in the best possible way. Harness the power of UGC to showcase your brand in a unique way and build trust with your target audience.

Advantages of user-generated content:

Agency monitors content production
Content and production plan with structure
Details such as the holding of a product, the placement of the brand logo, light & co.

Content for your social media channel

Benefit from customized content for your social media channel. Our team creates high-quality content that is specifically tailored to your channel. You will receive appealing videos and photos that increase your brand value. The content produced can be used for your own channel and ensures regular activity over a three-month period. This gives you a consistent presence and interaction with your target group. In addition, the costs are significantly lower compared to traditional photo and video production, offering you savings.

Content for your social media channel:

Content usage for your own channel
Lower costs than traditional photo and video production
Content for 3 months of social media activities

Use for advertisements

Our content can also be used for your advertisements. You can use it for third-party providers, wholesale and retail or for social ads. By using the content we create, your ads will have a professional and appealing look that will attract the attention of your target audience. This allows you to effectively promote your products or services and reach potential customers.

Use for advertisements:

Use for third-party providers, wholesale or retail
Use for advertisements (social ads)

Content Creator share your content

Another advantage of working with content creators is that they share your content on their own channels such as TikTok, Instagram, YouTube or Facebook. This gives you additional organic reach and enables you to reach a larger number of users. The content creators act as multipliers for your brand and can extend your message to different target groups. This leads to increased visibility and a stronger bond with your brand.

Content Creator share your content:

Content creators share your content on your TikTok, Instagram, YouTube or Snapchat channels
Even more organic reach

Customers and experiences

For example, we are currently working with a leading beauty brand to produce high-quality content once a quarter. We rely on various creators and a carefully selected location to create unique and diverse content. The content output for the brand spans a period of 3 months and is published on Instagram and TikTok.

Social media references

Despite the ever-changing zeitgeist, we ensure that we produce effectively and take into account the latest trends and topics. Our many years of experience and the expertise of our team enable us to produce content that is both on-trend and achieves the desired results for our clients. Our work with leading brands has provided us with valuable experience and insight, which we continually incorporate into our work to produce innovative and impactful content.

Customers and experiences:

For example, we currently produce once a quarter for leading beauty brand
Different creators, one location, planned processes
Content output for the brand: Instagram, TikTok 3 months each
Constantly in tune with the times yet still very effectively produced

Content Creator Day: Procedure

User-generated content (UGC) is an extremely effective tool that we like to use for our clients, regardless of whether it’s TikTok, Instagram, YouTube or Facebook. There are numerous advantages to this content strategy. Rather than relying solely on in-house production of photos and videos, brands can have content created and published by content creators and influencers. This approach offers a number of benefits to both the brands themselves and their own social media channels. Above all, it enables efficient and cost-effective content production, which has a positive impact on the overall strategy.