Goal in employer branding

The goal of employer branding is to build a strong and positive employer brand that sets the company apart from other employers and has a higher appeal to talent. This can help to increase employee retention and satisfaction, facilitate the recruitment of qualified applicants and position the company as an attractive employer.

Successful employer branding usually involves a combination of measures, such as creating a positive work environment, developing career opportunities and training programs for employees, promoting corporate culture and values, and actively communicating and marketing the employer brand internally and externally.

Employer Branding Agency

Do you want to attract outstanding employees to your company and stand out from the competition? Then a good employer branding agency is indispensable. But what exactly constitutes such an agency and what are the goals of employer branding?

In this article, we will give you a comprehensive overview of the most important aspects and show you which strategies and incentives help to retain employees and attract new talent. You will also learn when it makes sense to work with an employer branding agency and what costs you may incur.

• Employer Branding Agency

Tasks of an HR department

The main responsibilities of the HR department include:

Recruitment and selection of employees

HR employees work closely with managers to fill vacancies and select suitable candidates.

Training and development of employees

HR staff ensure that employees are trained and developed to improve their skills and abilities and advance their careers.

Personnel management and payroll

HR staff are responsible for managing employee files and running payroll.

Conflict resolution and employee relations

HR staff help resolve workplace conflicts and help improve employee relations.

Compliance with labor laws and regulations

HR staff ensure that the company complies with all labor laws and regulations, including workplace safety, workplace discrimination, and work hour laws.

HR Marketing Ideas

As an employer, do you want to make your company more attractive to potential employees and stand out from the competition? Then you should definitely rely on creative HR marketing ideas. After all, targeted and innovative HR work can help to improve your company’s image and increase its attractiveness as an employer. In this article, we present five useful HR marketing ideas that can help you put your company in the spotlight and attract top talent. Read on to learn how targeted measures can give you a noticeable edge in the employee market.

• HR Marketing Ideas

HR Marketing Tasks

HR marketing is an essential part of human resources management, as it involves attracting and retaining qualified employees. There are internal and external HR marketing tasks that pursue different goals. In this article, we will introduce you to the most important HR marketing tasks and provide useful tips on how to increase the attractiveness of your company. Read on to learn more about how you can strengthen your employer branding through targeted measures.

• HR Marketing Tasks

Recruiting process: steps

The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates a job description and defines the requirements that the ideal candidate should meet.

Develop strategy

Then a strategy is developed to reach potential candidates. This can be done by posting job ads on job boards, social media, searching resumes in databases, or working with recruiters or headhunters.

Pre-selection of applicants

Once potential candidates have been found, applicants are pre-selected on the basis of their qualifications, experience and skills. Interviews are then conducted to find the most suitable candidates.

Interview and employment contract

After the interview, the company decides which candidate is the best fit for the open position and offers him or her an employment contract.

The recruiting process can vary depending on the company and the type of vacancy. Some companies also have special procedures and tools such as assessment centers or work samples to test the suitability of candidates.

Recruiting agency

The search for qualified employees can become a major challenge for companies. In this day and age, when digitization is becoming more and more prevalent, the Internet offers numerous opportunities for attracting potential employees. In this context, recruiting agencies are playing an increasingly important role, as they offer holistic support in the area of employee recruitment. In this article, you will learn which recruiting measures are available and what you should look for when choosing a recruiting agency. In addition, we explain when it makes sense to hire an agency and what makes a good recruiting agency.

So if you want to know how to find the perfect recruiting agency, then you should definitely read on.

• Recruiting agency
• Personal Marketing
• Employer Branding

Why social media now? Simply explained

First of all, why social media? This is not yet about deep topics, but about very basic aspects that make up the core of successful social media marketing (by and for companies).

These are the important reasons:

1. More attention
2. More reach
3. More brand awareness
4. More orders / orders
5. More customers
6. More regular customers
7. More brand fans

So the stage goes from creating awareness of your brand, to generating leads (newsletter signup, online store sales, etc.) to repeat customers and true brand fans.

Comparison with 1990: Few advertising channels

Quite simply explained, you are closer to your target group than ever before. Just 20 or 30 years ago, there were only a few communication channels, e.g. newspapers, radio or TV. Otherwise, there were only flyers or posters. That means you could never really get in touch with your target group directly.

Since social networks have been around, things have been different, and this is precisely where the big advantage lies.

You can contact your community with a few clicks. Community means the people who follow your account on a social network.

Social Media: Speak directly + reach

But the benefits of social media go even further, especially when you remember that as a business, company, and brand, you need one thing above all else: reach.

Reaching people with precision instead of “wild posters

This is where a second important aspect of social networks comes into play, the benefits of advertising within the apps. Let’s stay with the billboard example, from 30 years ago, you have to make it 100 billboards around town, over a week, in a hundred different places. What a hassle, with all the planning, the printing, the distributions, the hanging, the taking down.

Make ideas known overnight

Today you have a good idea, quickly take a photo, write a little text, publish this posting and additionally advertise.

In simple terms,advertising means that you pay x euros(CPM) for 1,000 broadcasts of this ad. You can advertise a good idea as fast as this, without having to plan an elaborate advertising campaign in the whole city beforehand. In fact, you only need 5 minutes.

Always available, whether shopping in the city or at home on the sofa, social apps.

Conclusion: Reach and Community

Accordingly, there are two important aspects, the community and the reach. This will save you extremely much money in the future, you just need to manage to build 100 fans, 500 fans, 1,000, 5,000 and so on. The journey is the destination. But once you are at – let’s say “only” – 1,000 fans, you can always reach out and activate them.

Which is pretty much already in the name:

Social & Media.

Let’s summarize once again the typical advantages of social media, which, interestingly enough, harmonize very well with the reasons:

• Attention
• Range
• Brand awareness
• Orders / Orders
• Customers
• Regular customers
• Brand fans

Car & E-Mobility

One topic dominates news channels worldwide, as well as social networks, e-cars. Even leading nations in car manufacturing, as well as Germany, predict for themselves the change within the next 10 to 15 years, with all their production capacities. We are facing an enormous change and accordingly, marketing for electric car mobility is becoming more and more important. As a social media agency, we were allowed to gain our first experiences early on, because we are fans of the technology ourselves. But as pioneer Henry Ford said, for every dollar you put into your product, you have to have another one ready to make it known.

• Car & E-Mobility

Banks & Financial Products

As a social media agency and consultant, one of our core tasks is performance, which means generating success and success models (for example, when it comes to advertisements): financing, account opening, share deposit. We have already gained a lot of experience with financial service providers, up to payment providers, a wide range of references. Social networks have changed and segmented extremely. TikTok and Instagram for the young, Facebook for the slightly older and YouTube for the big crowd, plus apps like Twitch, Tinder and podcasts, many ways to reach people. Plus, of course, other social networks like Twitter and more specialized networks like LinkedIn or Pinterest. We manage your portfolio.

• Banks & Financial Products

Real Estate: House, Apartment & Co.

Living, whether in the house, in the condominium or for rent, social media marketing is becoming more relevant for more and more real estate agencies and agencies, because the numbers speak a clear language! The acquisition of potential prospects and thus tenants or buyers is with few forms of advertising so precisely on a target group alignable but just as accurate in monitoring. After all, individual clicks, e.g. from Facebook or YouTube, can be tracked precisely. Through event tracking, i.e. the tracking of a specific action on the website, paths can be traced and thus ultimately also evaluated, e.g. which campaign had a success of 4.8% and which only told 0.3%. But there we are already in a very deep matter, let’s start with the basics, social media marketing for real estate & housing.

• House & Apartment

Pets: Cat, Dog & Co.

66% see their pet as their “best friend”, 59% as a “cuddly toy”, 37% even see their pet as a “protector” and a full 33% as a “child”. This shows the high, emotional bond between pet and pet owner. Few things are as present in households in this country as pets. Dogs, cats, budgies, hamsters, guinea pigs and many other cute roommates cavort in our living rooms. But how do you reach animal lovers on social networks? Especially when looking at the various social networks, with their individual target groups and interest groups.

• Pets: Cat, Dog & Co.

Food and beverages

There is hardly any other industry with as much competition as the food industry. Not only in the supermarket and at the checkout, but also online, new startups are launched every day, from food delivery services to new vegan or organic products, to energy drinks. An indispensable marketing tool for all: social media. In the last 10 years, social networks have become the ultimate platform for opinions, ideas and recommendations (but also criticism). A good social media agency gives you the right performance, with expertise and experience.

• Food & Beverages

Tax consultants and optimizers

Advertising on Facebook, content for Instagram, explainer videos for YouTube, where do you actually start? Similar to social media marketing for banking and finance, understanding taxes, whether tax accountants for businesses or individuals, is critical to the success of social media campaigns. Community, channel, advertising, learn about social media marketing for tax accountants here. Target businesses (B2B) and individuals (B2C) through social networks such as Facebook, Instagram, YouTube and LinkedIn. The first steps, processes and strategies to build reach.

• Tax consultant

Travel company

Who are you? Where are you going? And how at all? A look at the industry, product(s), target group(s) is the first step. Travel itself is as diverse as places and destinations. Individual travel in a motorhome, a short vacation in the city, with a hotel in a package vacation or on the extended cruise, with the whole family from the travel agency, is enormous. Depending on the destination, period, season. Learn more about social media marketing strategies, at a glance, here. Have more questions? Read more in the related links or contact our tourism experts.

• Travel company

Hotels and hostels

Competition is fierce in the hotel industry, whether it’s a resort, a major city or a trade show venue. But how does it all start? Boutiquehotel, hostel, grandhotel or even special providers such as golf or business hotel, before the community building, before the advertisements: First, it is always about the right advice and strategy for your hotel or hotel brand! Because, money that is not spent is profit: Therefore, focus the tasks, in the social media strategy.

• Hotels and hostels

Cruises

No other industry has generated such large increases in recent years as cruise tourism. Discover distant countries, many destinations in a short time, at the same time wellness and relaxation on board. More and more book a cruise for their vacation, instead of 14 days a location with hotel. The possibilities are extremely diverse, so we would like to give you a small overview of how the current distribution of users is in the social networks and through which ways you can reach your target group most effectively.

• Cruises

Insurances

Insurance and social media marketing initially sound like two completely different areas to many advertising employees! Best practice examples prove it, even the largest insurance companies in Germany barely manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? That’s all you can do? Maybe these insurance companies haven’t found the right social media agency yet!

• Insurances

Gastronomy, craft, … ?! Small business

Many who have a catering business or even a craft business, often think to themselves, social media marketing and advertising in social networks, that brings me nothing! Marketing, ads, that’s something for “the big guys”. Is that really true?

• Gastronomy, Craft, … Social media

What does KPI mean? Quickly explained

Simply explained: The abbreviation KPI stands for “Key Performance Indicator”. This means that we are talking about a key performance indicator. KPIs are therefore key figures that can be used to measure, display and check the performance of various social media (marketing) activities.

Term:

KPIs = Key Performance Indicator

While success factors in the form of KPIs (Key Performance Indicator) are difficult to track for many classic measures (such as posters). Many measure success by these key performance indicators in particular: Clicks (redirection to the desired content), leads (pre-defined deals), shares (shared content), likes (likes).

Key KPI examples: CPM, CPC, PPC

Here are a few examples of important KPIs you’ll encounter more often in social media marketing.

ROI (Return of invest)

ROI indicates how profitable an individual campaign or an operational area is in relation to the investment made. In simple terms, ROI means: When will the expenditure (for advertising strategy XY, for example) be recouped?

• ROI (Return of invest)

CPM (Costs per mille)

Anyone who talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. It is indispensable in monitoring, for success control. What CPM is and what the difference between CPM and CPC is, you can learn here.

• CPM (Costs per mille)

CPC (Costs per click)

What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our great articles on the topic in Google Ads, we receive particularly frequent questions about the cost of advertising on search engines. Therefore, we want to enter this single article once again in detail on the cost systematics of paid reach in search engines.

• CPC (Costs per click)

Pay Per Click (PPC)

Pay Per Click (PPC) – What is PPC? The term PPC stands in full for “pay-per-click”. The whole thing is a model in the field of internet marketing. Here, advertisers pay money every time one of the ads you create is clicked. The big goal behind the campaigns is to attract visitors to their own website, e-commerce.

• Pay Per Click (PPC)

Tip. Perfect for evaluation, our software recommendations.

Making users measurable: Example UTM parameters

Among other things, KPIs can be measured using UTM parameters. These are small attachments that appear at the end of a URL (website). This is how visitor flows can be measured.

Example: Tracking users with ID

Let’Let’Let’s sayy visitor 153.963 gets the ID 153963, we attach this to his visit and so we see which visitor it is. Let’Let’s sayy our visitor jumps from ad A to offer A (online store). This is also marked, for example, by the ID Campaign_A. This way our online store (offer A) recognizes that a visitor has come from ad A.

• URL before: website.com
• URL after: website.com/?user=153963&?campaign=campaignA

More on the topic of UTM parameters:

• UTM parameters

Reach: Many contact points = very good

We just want to give a little food for thought on our social media blog today!

Which means:

Customer loyalty in social networks through permanent ads

Social media management is great for customer engagement.

One way to do that is through activity on your channel, but even better is through social ads!

Customer loyalty effect: TV advertising as a role model

According to the principle “a lot helps a lot”, through the permanent and target group-specific placement of advertising, you can remind people on Facebook, Instagram, Youtube & Co. of your brand on a daily basis.

Brand image and brand building through frequent contacts

The same effect occurs with classic marketing in city centers, but also on TV. When we see an advertising poster for a long time, we eventually pay attention to it. If it then doesn’t change immediately after a few days, the brand remains in our memory. This is how brands have become extremely established as a concept over the decades; just think of “Tempo” instead of handkerchief or the famous “Blubb” in spinach.

On TV, this attention is called airtime. The more airtime, the better.

The “blubb” of the 2000s:

Of course, the same concept can also be applied to service offers from companies or special offers for existing customers. Wouldn’t it be great if regular customers were the first to hear about something new from your company? With social media you can. At any time, 24 hours a day, 7 days a week and regardless of location.

With social apps, always and everywhere reachable / responsive:

Aborted sale: get users back

Directly another practical example in e-commerce. Because customer loyalty does not only exist in relation to your brand.

User adds Nike sneaker to shopping cart and cancels

The simplest case: A user goes to your online store and looks at shoes. The user decides on a brand, for example Nike. A sneaker in size 42, white color. He adds the sneaker to the shopping cart, but then cancels and goes to another website or social network – your customer is lost.

Order not?

This is where retargeting comes into play. Here’s how it works:

Retargeting process: Addressing the user again

The typical procedure:

• User visits your social media profile / website / e-commerce
• Tracking pixel registers the user
• User leaves your online presence
• User visits Social Network X
• Suddenly your ad appears in Social Network X

Works for Nike, Adidas and all other brands:

Customer loyalty: 3 ways of optimization

There are several ways you can increase customer loyalty through social media activities:

1. Active community management – news, comments, etc.
2. Advertising on social networks – Paid (additional) reach
3. Retargeting – Reduce sales dropouts

Training with social media component – Tip

Tip! Vocational training (businessman / businesswoman) in a social media agency.

Management assistant for office management / dialog marketing

Typically, vocational training in this area (i.e., office management assistant, dialog marketing or similar) lasts three years. This means you go to a company for three years and learn all the processes step by step.

However, such vocational training is not primarily about social media marketing, but also about the basics as a business person. In the context of vocational training, however, you will also learn about many aspects that will become important in social media marketing.

Commercial basics: purchasing, sales, personnel & co.

The basics of your vocational training are then typical aspects such as purchasing, sales, human resources, accounting, so ideally you will get to know many aspects. This not only prepares you perfectly for the specific job of a social media manager, but also familiarizes you with business processes.

Typical contents of the training:

• Purchasing
• Sale
• Personal
• …

You can find such training opportunities at social media agencies that are registered with the Chamber of Industry and Commerce as training companies.

Vacancies in our media agency

You are looking for a job?

We are looking for genuinely motivated employees!

Match.

Whether career entry and internship via initial topics such as content marketing or directly, as a junior or senior manager with the corresponding professional experience. Read more about our vacancies and jobs at Social Media One here:

• Vacancies

Become a social media manager

What do you have to be able to do? What is important? Learn more here:

• Become a social media manager

What does a social media manager earn?

The salary (income, wage) of a social media manager varies depending on the tasks for which you are involved. Then again, there are jobs, e.g. in performance marketing, where you not only have the fixed salary, but also an additional bonus, e.g. if the turnover has exceeded a certain level. For orientation of the salaries in a social media agency, here is a rough overview of the average wages in the industry.

• Salary

Direct customer relationship like never before

In social networks, you are closer to existing customers and especially (!) to potential customers than ever before. Whether it’s just communication, i.e. posting on your own channel, or advertising, you should definitely think about social media.

The most important 1×1 is also learned quickly and for everything else, there are good social media agencies throughout Germany.

Example:

Advertising and new customers: It’s that simple

It gets especially interesting with advertisements.

Of course, Facebook and all the other social networks want people to do well, especially if they spend money on advertising.

That’s why the social networks offer a lot of possibilities to send out the ads very precisely. You can say, for example, show my ad only to people within a radius of 1 kilometer. Perfect for restaurants, but also perfect for the tiler, the roofer, many forms of crafts!

What would a fresh loaf of bread be if no one knew about it?

Also in the bakery trade!

Example: Finding employees

Even if you have only 500 fans, friends or followers (depending on the network), you can play a lot with it. E.g. you can spread promotions, special offers, but you can also search for new employees!

Employee recruiting in particular is easier on social networks than on platforms or in newspapers. But it also costs less money than placing ads in job portals. You can directly address your target group and say:

Do you know someone who needs a job?

Excellent! Active approach, active dissemination of information (vacancy).

More industries examples

Want even more examples, read more about different industries and social media marketing here:

• Social Media: Industry Examples ///

Automotive and metal:

But also the hairdresser or barber store around the corner:

Ebay: The first social network?

Now you will say eBay? Indeed! Because one of the first ways on the Internet where people could exchange ideas with each other was the eBay swapping and selling platform. Here you could get into conversation with other people in the comments.

After that, the journey continued, a big milestone was MySpace itself. Meanwhile, hardly anyone knows this social network. After that came Facebook, YouTube, Instagram and…

Social media success story

If you want to learn even more about the history of social media, check out this little article of ours, on the history of social media.

• History of social networks