X is coming: Musk’s new app

Elon Musk has been shaking up Twitter since his takeover, and now it’s the turn of the iconic blue Twitter bird logo. The billionaire announced that the familiar bird design will soon be a thing of the past. Instead, it will be replaced by a stylized black X – a letter Musk holds in particularly high regard. This announcement, of course, was made on his own short messaging service via a tweet. “Soon we will say goodbye to the Twitter logo and gradually to all birds,” Musk wrote.

When asked how soon this could happen, he replied that he could discover a good X logo as early as tonight and then it would go live worldwide tomorrow. The familiar brightness of the bird logo will also be replaced with a plain black, as Musk also confirmed when he explained his plan in a Twitter audio chat. He emphasized that this should have happened a long time ago. Apparently, Musk is determined to give Twitter a significantly changed identity with this new design.

X: The new logo

Just published on X, the new logo:

https://twitter.com/elonmusk/status/1682978324375543808

Elon Musk tonight – live

Captured for eternity, the 2 most important tweets (are they still tweets?).

Is Twitter becoming like WeChat? My speculations

Here’s some speculation from me, since no official announcements have been made by Twitter in this direction yet.

All-in-one platform

Like WeChat, Twitter could become an all-in-one platform that goes beyond just microblogging. Similar to WeChat, which combines chatting, payments, games, social media, and more in a single app, Twitter could offer a broader range of features to keep users on its platform longer.

You know:

“Buying Twitter is an accelerant to creating X, the everything app”

twitter.com / elonmusk

Mobile payment: Shopping and Payment

WeChat has a strong influence in China as a mobile payment system, allowing users to transfer money and make payments for purchases directly through the app. Twitter could introduce a similar feature to facilitate transactions and purchases on the platform, becoming a digital payment service provider.

New identity: WeChat has also reinvented itself

Just as WeChat introduced a new name (Weixin) and logo, Twitter could also undertake a major redesign of its brand and identity under the new concept of “X” to better represent its expanded functions and vision.

Expansion of the ecosystem: third-party providers

WeChat has created a broad ecosystem by integrating third-party apps and services, offering users a variety of experiences. Twitter could enter into similar partnerships with various companies to expand its ecosystem and provide additional value to users.

User-customized content: Algorithm and AI

WeChat provides personalized content based on users’ preferences and activities. Twitter could use similar algorithms and AI-based technologies to deliver tailored content and recommendations to users to improve their user experience.

What is x.com?

X.com was a payment service provider founded by Elon Musk in 1999 in Palo Alto, California, together with Harris Fricker, Christopher Payne and Ed Ho. As early as 1993, the domain x.com was registered and was considered a valuable address in the Domain Name System at the time. Originally, Jon Postel, a late Internet pioneer, had blocked most single-letter domain names under .com from the public, but x.com was one of three exceptions already taken.

Elon Musk expressed a flair for domain names early on and acquired the appropriate domain x.com for his company. However, X.com became the well-known online payment service PayPal in March 2000, when Musk sold his company to PayPal and customers’ accounts continued under this domain name.

Despite the sale, there was a sentimental connection in Elon Musk to the domain x.com, and in 2017 he bought it back, although the exact amount of the purchase price was not confirmed. It is believed that the price was around $5 million, but Musk himself speaks only of difficult negotiations.

What does X mean to Elon Musk?

The letter X has a special meaning for Elon Musk and appears again and again in the names of his companies. Even his son’s name, X Æ A-XII, contains the letter X. X.com was one of the first companies Musk founded, and it laid the foundation for his current success. Later, X.com became the successful online payment system PayPal.

What companies has Elon Musk founded?

Elon Musk is known for founding several companies. Besides the electric car brand Tesla, these include X.com or PayPal, SpaceX, Solar City, OpenAI, Neuralink and The Boring Company. He has also bought other companies, including Twitter.

Why did Elon Musk buy Twitter?

In October 2022, Elon Musk acquired the short message service Twitter. This purchase is connected with his plan to create his own social platform. Musk wants to create a common digital exchange place where different opinions can be discussed. There is also the possibility that user-adapted advertising will be played on Twitter in the future.

X Agency: marketing, advertising and performance

Marketing, advertising, performance on X – We do it!

• X Marketing Agency

Musk’s Twitter acquisition: the news

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

Elon Musk’s goal, each shareholder should receive $54.20 per share. As a result, Elon Musk obtained financing commitments from several major American banks. He also deposited a portion of his own Tesla shares as collateral.

Now he’s buying Twitter for a whopping 44 billion US dollars

Why is Musk buying Twitter?

Freedom of expression: money is not the goal

Money is not the big goal, Elon Musk has said from the beginning, he is all about freedom of expression. Twitter is an easily accessible social network; the app runs on smartphones, tablets, and even PCs. Messages can be sent quite easily. In recent years, Twitter has become more and more restrictive, according to Musk.

He will now give a large place to “freedom of speech” insofar as everything takes place within the law.

This purchase (or takeover) is a great opportunity for Twitter, because although it is one of the largest social networks, the latest trends don’t happen here; influencers can also be found elsewhere. Accordingly, the acquisition could give Twitter a whole new charm. Especially with the new owner Elon Musk, who is already responsible for other spectacular projects.

🚀💫♥️ Yesss!!! ♥️💫🚀 pic.twitter.com/0T9HzUHuh6

— Elon Musk (@elonmusk) April 25, 2022

What does Elon Musk do?

Elon Musk is best known for Tesla, the electric car manufacturer that is already competing with established brands. But also visionary companies like SpaceX, which are bringing private space travel to life.

Share price on the day of the acquisition news

Soon you won’t be able to see this stock chart, because if everything goes according to plan, Twitter is to be delisted from the stock market. So here is one of the last share prices, on the day of the announcement.

• Price: $51.40
• Buyout: $54.20
• Difference: $2.80 per share

Twitter Explained + Twitter Marketing

What is Twitter and how does the app work? You have not yet dealt with Twitter? Then you should take a look at our little guide. Here you’ll learn all the basics, really all the basics. From registration and logging in to Twitter user numbers.

• Twitter simply explained

Post tweet

Do you also want to post actively on Twitter? Then you should read our second little guide on the subject of Twitter postings, the so-called tweet. Here you’ll learn everything from times to hashtags to the content you can pack into a tweet.

• Tweets

Twitter agency

Want a professional social media agency for your ideas? Read more about our services here:

• Twitter agency

Topic: Elon Musk wants to buy Twitter

Last week, Elon Musk, CEO of Tesla, announced that he wants to buy out the social media network Twitter. Previously, he had already bought shares in the amount of 9.2 percent. What exactly his offer now looks like and what short-term impact it had in the following.

Briefly summarized:

• Elon Musk wants to buy Twitter
• Already owns 9.2% of the shares in Twitter

But first, a look at Twitter and Elon Musk.

[Update] – Elon Musk buys Twitter!

No sooner had the social news been written than it was fluttering through the news tickers of this world:

Elon Musk buys Twitter!

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

• Elon Musk buys Twitter

Elon Musk? The entrepreneur

Elon Musk is an American entrepreneur with African roots, who is the owner and founder of the electric car manufacturer Tesla and the space company SpaceX. He is also the co-founder of the global payment service PayPal. With a total fortune of about 200 billion US dollars, he is one of the richest people in the world.

Elon Musk quickly explained:

• US entrepreneur
• Companies a.o.: Tesla & SpaceX
• Co-founder of PayPal (bought by Ebay)

Twitter? The social network

Twitter is one of the most popular networks, along with Facebook, Google+ and YouTube. Twitter is a microblog, which has the task of sending small messages in the form of text messages, usually with a limited amount of text. Twitter was founded in San Francisco in 2006. Twitter Inc. is a public company and employs about 2000 people. With 353 million users worldwide, including 12 million users in Germany, Twitter is definitely one of the most widespread social networks in the world.

Twitter summarized:

• Founded: 2006
• Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
• Employs 2000 employees
• 353 million users worldwide

Elon Musk buys Twitter: supply & impact

As reported above, Musk announced last week that he would buy out Twitter. He offered the company $54 per share, for a total of $41 billion. The social media platform reacted to this with the so-called “poison pill” strategy. This strategy is designed to make a company unattractive to potential buyers. They plan to sell shares more cheaply to shareholders who already own more than 15 percent of the total shares.

However, according to the board, it is not out of the question for Twitter to accept an acquisition proposal or work with other companies.

Share price at the time of the news

Here’s what Twitter’s stock price looked like at the time of the news:

Current Twitter rate: 36 months

Here again the long-term view of the last 36 months, with current status.

Online Marketing News: B2B & B2C

Social ads, SEO, SEA, content marketing and more. The headlines of the week:

Online Marketing EN: Elon Musk wants to buy Twitter

This week’s Online Marketing DE features “Collaborative design project: Instagram works on boards” and “OMR22: When Quentin Tarantino meets 60,000 marketing heads”. More news from this week:

• After Elon Musk: More companies express interest in buying Twitter
• OMR22: When Quentin Tarantino meets 60,000 Marketing Heads
• Collaborative design project: Instagram works on boards

Marconomy: The future of HR communication

Marconomy’s blog reports on ” A look at the future of HR communications ” and ” How the 4 Google search intentions affect your B2B digital marketing “. More news from the blog:

• 2 days. 17 B2B speakers. 100% networking guaranteed.
• A look into the future of HR communication
• How the 4 Google Search Intentions Influence Your B2B Digital Marketing

More Fire: Influencers & Pharmacists

This week on More Fire, articles include “The Future of Search – What Comes After Google?” and “8 Tips and Examples for Better Call-to-Actions.” More from the blog:

• Influencers & pharmacists: new marketing and sales channels at orthomol
• 8 tips and examples for better call-to-actions
• The Future of Search – What Comes After Google?

PR Blogger: Decision Maker Types

There is also interesting news from PR Blogger this week, such as “Successful networking on LinkedIn” and “Types of decision-makers you should know if you want to push through influencer initiatives”. More news from this week:

• Successful networking on LinkedIn
• The PR Blogger in 2022
• Decision-maker types you should know if you want to push influencer initiatives through

Blogger ABC: Blogs vs. magazines

In contrast, Blogger ABC reports this week on “Gamification: engaging and retaining readers through play” and “Corporate blog vs. magazine: what are the differences?”. More headlines of the week:

• Corporate blog vs. magazine: What are the differences?
• 10 WordPress Plugin Tips for 2020
• Gamification: Engaging and retaining readers in a playful way

Conversion Power: Framework & Results

At Konversionskraft, they delve into “22 female conversion experts whose knowledge will help your business in 2022” and “Omnichannel strategy: a simple framework for better results.” More news from the blog:

• Omnichannel strategy: a simple framework for better results
• 22 conversion experts whose knowledge will help your business in 2022
• The maximum of tracking with TTDSG & DSGVO: We have tested it!

B2B Online Marketing: Conversions for B2B Marketing

New from B2B Online Marketing this week includes “When do I use which format in B2B email marketing?” and “Step by Step: In 9 phases to a successful website relaunch”. More online marketing news:

• When do I use which format in B2B email marketing?
• The journey is the destination: micro and macro conversions for B2Bs
• Step by step: 9 phases to a successful website relaunch

121 Watt: How important are headlines?

This week 121 Watt has topics like “How Attribution Works in Google Analytics 4 (GA4)” and “H1, H2 & Co! – How important are headings for SEO?”. New topics of the week:

• Visibility in SEO between Sistrix, Google Search Console & Ryte
• H1, H2 & Co! – How important are headlines for SEO?
• How Attribution Works in Google Analytics 4 (GA4)

Future Biz: TikTok overtakes Instagram

This week on Future Biz among others “Why hashtags, locations & tags won’t save your Instagram content” but also “TikTok interaction rate on average 7x as high as on Instagram”. New articles, headlines and trends:

• TikTok interaction rate on average 7x as high as on Instagram
• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back

Ryte: simply compress images

This week Ryte has interesting topics like “Performing Website Audits: A step-by-step guide” and “Compress images – reduce load time: How to do it!” on the blog. Check out the posts and more tips here:

• Conduct website audits: A Step-by-Step Guide
• AMP Guide – Set up and check Accelerated Mobile Pages
• Compress images – reduce loading time: This is how it works!

Online Marketing Rockstars: Mercedes in the digital future

New headlines this week also include Online Marketing Rockstars like “Matthew Ball is THE Metaverse expert – and he’s coming to OMR22” and “Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments.” Other headlines:

• Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments
• Matthew Ball is THE metaverse expert – and he comes to OMR22
• This is how Mercedes CEO Ola Källenius wants to lead the automaker into the digital future

Instagram: More reach through the algorithm

Instagram – Founded in 2010, Instagram is one of the most popular social media networks in the world. Within the first 10 years, the number of users increased from 1 million to 1 billion. Most of the users are between 18 and 34 years old. The gender ratio is about 1:1. What makes Instagram work so personalized is the algorithm. This is very special, but what is an algorithm actually?

Algorithm explained: how does it work?

What is an algorithm simply explained?

The term algorithm comes from computer science (IT). Basically, an algorithm is a program written by experts that examines and analyzes user data and search behavior in an app.

For this, it looks at various parameters, e.g. who publishes a content. Does this person already have relevance or not? Which ones are really relevant? Which ones are displayed to you? That’s what the algorithm decides. Based on this data, users are then shown posts that are tailored to their interests.

What advantages this understanding has and how you influence the algorithm you will learn in the following.

Algorithm factors: What matters?

As described at Social Hub, there are 3 factors to use the algorithm to your advantage.

The three factors of the algorithm summarized:

1. Interest
2. Topicality
3. Interactions

Now briefly in detail:

Interest

Interest – Instagram measures how people interact with the different content. For example, if you often interact with posts that fall under the fashion category, you will automatically be shown more posts from the fashion world.

Topicality

Timeliness – Even though the chronological listing of Instagram feeds is no longer available, the time period in which the post is published still plays a role. Also the frequency of use, makes the difference.

Interactions

Interactions – Interacting with people’s accounts also boosts your reach. If users interact with you often, you will appear more often in their feed.

Social Media Week: The news of the week

Here you can find the current social media usage in Germany.

All Facebook: The path to the metaverse

This week on All Facebook, it’s “Bridge to Metaverse – Hear me speak #AFBMC 2022” and “Social in 30 languages – Social Media Management at Deutsche Welle.” More news from this week:

• It’it’s about TikTok – Feature Update 2022
• Social in 30 languages – Social Media Management at Deutsche Welle
• Bridge to Metaverse – Hear me speak #AFBMC 2022

Brandwatch: Consumer behavior for brands

In contrast, Brandwatch reports this week on “TikTok Guide: Useful Tips for Getting Started” and “Brandwatch + Cision.” More headlines of the week:

• Brandwatch + Cision
• Cost of Living Webinar: What does changing consumer behavior mean for brands?
• TikTok Guide: Useful tips for getting started

Social Media Hoffmann: Community Management – very important!

This week’s Social Media Hoffmann blog is all about “Why Community Management is the Beginning of Everything” and “Training Employees for Social Media.” Updates and news from the blog:

• Why community management is the beginning of everything
• 7 reasons for the corporate blog
• Train employees for social media

Social Hub IO: The Instagram Algorithm

Social Hub IO’s blog reports on “Advertising Labeling in Influencer Marketing” and “These Social Media Books You Should Know in 2021!”. More news from the blog:

• The Instagram algorithm: 7 tips on how to make your posts “visible”.
• Advertising labeling in influencer marketing
• These are the social media books you should know in 2021!

Hootsuite: Ads on Instagram

Exciting news this week from Hootsuite, such as “Posting to Instagram from your desktop: Here’s how (3 methods via PC or Mac)” and “How the Facebook algorithm will work in 2022 and how to make it work for you.” More news from this week:

• Post to Instagram from your desktop: Here’s how (3 methods via PC or Mac)
• Advertise on Instagram: a 5 step guide to using Instagram Ads
• How the Facebook algorithm will work in 2022 and how to make it work for you

Social Media One: Multi Channel Marketing

New from Social Media One this week includes “Amazon Music Doc: Now Online!!! Multi Channel Marketing” and “Social Media Industries: Practical Examples and Marketing Methods”. More recent news:

• Amazon Music Doc: Now online!!! Multi Channel Marketing
• Reasons: Why social media? Why Marketing? + 7 simple advantages
• Social media industries: practical examples and marketing methods

Blog 2 Social: Social media recruiting

This week on Blog 2 Social, among others, articles on “Building a Solid Social Media Recruiting Strategy – Tips & Tricks” and “From WordPress Website to Social Media, Email, Apps and Print – How to Share Your Content with Multiple Media Formats.” More from the blog:

• Social media calendar 2022: 1,387 action days and events for your content marketing
• From the WordPress website to social media, email, apps, and print – Here’s how to share your content with different media formats.
• Building a solid social media recruiting strategy – tips & tricks

Business Insider: Influencer & Food Trends

This week Business Insider has topics like ” Comedian Aurel Mertz on humor in times of crisis: “People have lost the ability to change their minds” ” and ” Influencers have discovered the next food trend – a startup from Berlin is helping “. New topics of the week:

• <a title=” “No matter how crappy your day has been so far, at least you’re not working in influencer marketing at Ankerkraut.” ” href=”https://www.businessinsider.de/gruenderszene/business/das-sagt-das-netz-kritik-am-ankerkraut-nestle-deal-b/” target=”_blank” rel=”nofollow noopener”> “No matter how crappy your day has been so far, at least you’re not working in influencer marketing at Ankerkraut.”</a></li>
• Influencers have discovered the next food trend – a Berlin-based startup is helping
• Comedian Aurel Mertz on humor in times of crisis: “People have lost the ability to change their minds”.

T3N: Misinformation on climate change

This week at T3N among others “Russian parliament complains about blocking of its Youtube channel” but also “Do quality media help against Fake News? How to read without high costs.” New articles, headlines and trends:

• Does quality media help against fake news? How to read without high costs
• Russian parliament complains about blocking of its Youtube channel
• Pinterest bans climate change misinformation

FutureBiz: The chronological Instagram feed

New articles and posts from FutureBiz this week include “/article/why-instagram-hashtags-locations-content-don’t-save/” and “On the importance of social media & the irrelevance of social media marketing.” More headlines of the week:

• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back
• About the importance of social media & the triviality of social media marketing

W&V: Elon Musk takes over Twitter

This week, W&V has interesting topics like “On Twitter: Katjes is now doing NFTs – and reaping fierce headwinds” and “Brand valuation: How social media influences brand value” on the blog. The posts and more tips can be found here:

• On Twitter: Katjes now makes NFTs – and reaps fierce headwinds
• Battle for Twitter: Financial investor could help Musk with Twitter takeover
• Brand valuation: How social media influences brand value