Dog – Social Media Agency https://socialmediaagency.one Sun, 15 Feb 2026 13:55:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Dog videos on YouTube: Content success models – what does the community love https://socialmediaagency.one/dog-videos-on-youtube-content-success-models-what-does-the-community-love/ Tue, 19 Oct 2021 13:49:31 +0000 https://socialmediaagency.one/dog-videos-on-youtube-content-success-models-what-does-the-community-love/ Funny dogs, brave tricks and a new home for abandoned dogs – what are the most successful videos when it comes to dogs, cats or hamsters? This YouTube Evergreen analysis is great for young social media managers who need to brainstorm creative ideas – learn from the best! Often better than any creative brainstorming, a look at the search results in YouTube! Which topics get 1,000 views, which topics get tens of thousands of views, and which might even get 1, 10 million views or more? These are the most popular dog videos. Tip: Find more about social media marketing for pets here and more evergreens and video success model (content) here: YouTube Evergreens.

Abandoned dogs get a home (+criticism).

Critique. Many “rescue videos” are fake. Often even extra dangerous situations are created, in which the supposed rescuers then accidentally come upon the animals in danger. Such content should always be viewed with caution. Performance also needs ethics, always remember that when you put up concept.

Dog or cat? Pet exchange

Social Media Marketing for Pets

What would the internet be without dogs? YouTube has revolutionized the world, it all started in the 2000’s, now YouTube has changed the world so much that YouTube videos are shown in news, they are a fixture in the schoolyard and in millions of homes, with pets and animal lovers. Even series and even TV stations are streaming their programming through YouTube to reach (inexpensively) the entire world. From the funny dog video, to the market power today, it was a long way. The high involvement (binding of the users), makes YouTube an interesting marketing platform, also for products for dogs. Food, toys, clothing and other accessories.

Social media marketing for pets? If you want to successfully market on YouTube, read more about our social media agency and YouTube agency here.

Short film: Pip the dog

Dogs that fly – tricks

Funny dog photos and videos

Bingo the song

Dog tricks in the apartment

Diana’s funny toy dog

Mickey Mouse Dances Hot Dog Dance

Who”s playing with the dog?

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

Cat videos on YouTube: Learn from the best

Cute cats, dressed up cats and kids shows about cats – cats?! Yes! If you’re advertising pet food, toys, clothing or even accessories, you need to keep coming up with new ideas. If you’re looking for creative ideas for “cat marketing”, a good tool is to look at what performs not only well, but very well! That means lots of clicks.

Hamster videos on YouTube: Most clicked videos of all time

Hamsters – Hamster mazes, children’s series about hamsters and building homes for hamsters – Pets are often the absolute cuteness overkill on the social web! The market around pets, is a billion dollar market for stores, trade shows and online shops. Social media managers have to deliver new ideas on a daily basis. A good tool to come up with new concepts is to look at success models.

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

]]> Social media marketing for pets: Advertising for cat, dog, mouse & co. https://socialmediaagency.one/social-media-marketing-for-pets-advertising-for-cat-dog-mouse-co/ Thu, 14 Oct 2021 17:16:02 +0000 https://socialmediaagency.one/social-media-marketing-for-pets-advertising-for-cat-dog-mouse-co/ Social Media Marketing for Agency – 66% see their pet as their “best friend”, 59% as a “cuddly toy”, 37% even see their pet as a “protector” and a full 33% as a “child”. This shows the high, emotional bond between pet and pet owner. Few things are as present in households in this country as pets. Dogs, cats, budgies, hamsters, guinea pigs and many more cute roommates cavort in our living rooms. But how do you reach pet lovers on social media? Especially when looking at the different social networks, with their individual target groups and interest groups. This is exactly where the work of a social media agency comes in.

Find and activate animal lovers: But how?

Whether it’s food, toys, clothing and accessories for cats, dogs, mice, etc. Social media marketing is all about one thing, interaction. If you want to build your own community that actively talks about your brand, but also recommends your products to each other (within the community), then it is no longer enough to post a product here and there. Social media marketing needs structure, planning and of course efficiency, especially when combined with e-commerce. Keywords here are already social media advertising, targeting but also re-targeting of user groups. But let’s start at the very beginning. How does a social media agency work?

Mistake: Some ad agency is doing this

Many companies have been working with classic advertising agencies or PR agencies. Social media marketing is then added to the actual program, but treated stepmotherly. Accordingly, campaigns run into the void, postings do not provide interaction and advertisements do not provide sales in the online shop.

Performance and presence: really (!) reach users

The most common mistake, the mindset of “social media has to be done!” Yet social media is so personal, people look at their favorite apps in the morning, at lunch, at dinner and of course before bed. So social media is omnipresent. Accordingly, love must be put into concepts and strategies, as well as experience but also know-how for a good performance, simply put sales in the online shop.

Emotions for pet fans! That’s what it’s about

Especially with pet owners, it’s all about emotions that you need to evoke as a brand. Fortunately, it’s even a little easier for you than it is for many other brands. After all, you are already working with a product that provides high emotions in millions of households. Actually, the perfect foundation for social media marketing!

Since you have already landed on this page, the first step has already been taken. But what happens next?

The most popular pet, the cat!

number 2 most popular pets, the dog.

Workshop: Step 1 to the social marketing concept

Workshop – a joint workshop with you and our social media expert is the basis and the beginning of the cooperation. Here we analyze the brand, the products but also the target group for your snacks, treats, toys,… for cat, dog, hamster, mouse… singles, single parents, families, men, women, elderly people,… continue with areas of interest, your own place of residence, various parameters that ultimately lead to the creation of your social media strategy.

Social Media Strategy for Pets

Mentioned here again, should you want to learn more about each area, you can find more in-depth articles, guides and tips in our main menu but also in our social media blog.

Quickly explained, the social media strategy provides the common thread. Simply put, an editorial plan that everyone on the team adheres to, combining different aspects, from content of each post, to posting times, to tagging (increasing interaction). Within the social networks, between Facebook, Instagram, YouTube, TikTok, but also other representatives, social media marketing has become more complex, so the experience of a good social media agency will help you develop their own concept.

Then it’s on to the day-to-day work and activities on your social media channels. Of course, also external if you are thinking about influencer marketing. The possibilities are many, from influencer marketing to paid reach, advertising on social networks.

The great Why of the speech

What is a pet’s job anyway? Tasks of pets in the US

  • Best friend – 66%
  • Cuddly toy – 59%
  • Protector – 37%
  • Child – 33%
  • Therapist – 25%

Statistik: Aufgaben von Haustieren in den USA im Jahr 2010 | Statista

Love meets performance

Not only are we top equipped for the job as a social media agency, through our experience and expertise, we also have three cute little staff members in the office with lots of fur!

Strategy means one thing above all else, knowing your target audience.

Targeting: Exact addressing of persons

Another very important aspect, advertising on social networks. But why are the social networks so strong?

You know that social networks store and of course process a lot of data about their users. The largest social network alone has well over 2,000 parameters of information per user. This includes simple information, such as age, place of residence or interests, as well as more complex information, such as the history of likes. The more information social networks have, the more efficiently they can serve ads to their customers. This is exactly what we use as a social media agency to create ads with performance!

Identify and promote target groups

Accordingly, we can also make good connections, for example, between families, single, dog owners, cat owners, budgie owners, hamster owners, mice owners and all other types of pets. Advertisements can be designed accordingly precisely in visual aspects (image, video) but also in communication, such as text, emojis, links.

And you can always be more specific! Here we really only want to show you a small aspect of the possibilities that are available to you as a company with the right social media agency.

You can address the exact target groups even more precisely at individual locations, e.g. at places of residence but also at people who are interested in certain places, e.g. because they want to travel there soon.

But you can also target people who have visited your online shop, were interested in a certain toy or food and now should be shown ads of this single, special product again for two, three weeks. As you can see, the marketing tools within social media ADS are powerful and diverse.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

]]> Petfluencer. Cat and dog in social media marketing – 1LIVE / WDR Interview https://socialmediaagency.one/petfluencer-cat-and-dog-in-social-media-marketing-1live-wdr-interview/ Fri, 05 Jan 2018 20:14:32 +0000 https://socialmediaagency.one/petfluencer-cat-and-dog-in-social-media-marketing-1live-wdr-interview/ Petfluencer in Social Media Marketing – Today I was interviewed by WDR or 1LIVE Radio on the topic of influencers and even more special: #Petfluencer! Dogs and cats are extremely popular among Germans, millions are spent here every year on the finest food and all kinds of accessories. Petfluencers are also conquering the world of bloggers. Pets that make it to real fame. Since maybe one or two online shop owners are thinking about getting involved in influencer marketing themselves and booking a blogger themselves, I wanted to summarize some of the thoughts from the interview here. The full interview is available for a few weeks in the WDR / 1LIVE Mediathek.

Short and sweet – 7 questions about Petfluencer:

  1. Who are Petfluencer?
  2. Why are petfluencers more successful in the US?
  3. Are there any successful German channels at all?
  4. Why do petinfluencers work as part of the marketing concept?
  5. What would a Petfluencer campaign look like?
  6. How do you become successful as a Petfluencer?
  7. What do #petfluencer posts look like?

After our 2017 Influencer Review, we’re now looking to the future!

Who are Petfluencer?

Petfluencers are social media accounts of pets we all love. Dogs and cats in particular work great as petfluencers, of course. From the little Pomeranian to the big Bulldog. Just like bloggers, new content is posted daily, usually photos in which the animals look very cute. They usually have a bit less reach than human bloggers, yet there are extremely successful social media accounts of animals. One of the most famous in the world is probably Grumpy Cat. Grumpy Cat has millions of fans all over the world and has done so for years. No matter what social network Grumpy Cat is on, she charms people. Marketing concepts and campaigns work here, in marketing around animals, of course, quite similar. Especially people with a high affinity to animals follow these accounts.

High affinity means high trust, ergo buying power with recommendation!

Of course, fans will notice every recommendation made by these accounts. Pet food, accessories, fashion, houses or even new accessories for the dearest family member. With each post, hundreds of thousands or even millions of people are reached, who perceive their recommendation, trust it and ideally adapt it and consume or buy the same product. This is how influencer marketing works, even in the with animal channels.

Grumpy Cat? Here you can see the original on Youtube

Over 20 million views and more than 130,000 likes for the first video of the Grumpy Cat. Until today one of the biggest internet hypes.

Why are petfluencers more successful in the US?

The United States is a much bigger market in general. Much larger than the European market and of course much larger than the German market. With over 270 million inhabitants and an extremely high purchasing power, the domestic market of the USA alone is gigantic. In addition, there is also the scattering effect.

We are all watching the trends in the US.

No matter if we are in Germany, France or even in the UK. Trends are set in the USA. From Los Angeles to New York, Instagram channels are being created, which will be followed tomorrow, which will be reproduced in fashion magazines or even in new TV formats.

The four largest economies in the world

Here are the IMF figures again (2016). An addition: China is now (2018) in first place.

  1. United States US$ 18,569,100 million
  2. European Union US$ 17,371,618 million
  3. People’s Republic of China US$ 11,218,281 million
  4. Japan US$ 4,938.64 million

How many American musicians do you know and how many European musicians does an American know? While we know hundreds of Americans who successfuly make music, the average American knows maybe one German band, Rammstein. It’s the same in the blogger and influencer world.

  1. Americans are themselves part of a gigantic market,
  2. They report in an international language,
  3. The world looks to the United States of America.

That makes bloggers from the USA so much bigger in relation to German ones, people and animals.

More on the topic: Social Media Statistics

Are there any successful German channels at all?

Yes of course, there are not only channels with 100,000 fans. The biggest animal bloggers are currently probably the dogs of Dagi Bee and Paola Maria. Most people know Dagi Bee from YouTube, she has millions of fans there. Just like on Instagram, her boyfriend also reaches millions of fans. So it goes without saying that the family dog naturally needs its own Instagram channel, with daily updated photos and stories. Meanwhile, the two dogs themselves reach millions of people. And that directly from Germany!

Zula the Pom: Dagi Bee’s dog on Instagram

If you want to see more about Dagi Bee’s Pomeranian, you can find Dagi Bee’s dog on Instagram here.

Why do Petinfluencers work as a part in the marketing concept?

Let’s face it, who hasn’t watched a funny cat video on YouTube? Animals are cute, everyone knows the feeling of “warmth” and “trust” somewhere from their own childhood, that “good” feeling. No one can be mad at a cute dog or a cute cat. They don’t even have to be creative. For a little puppy, just sitting at the food bowl or yawning tiredly is enough on Instagram. The cuteness factor plays an extremely large role with Petfluencern an and of course the high affinity of the citizens to animals. If you look at the statistics, then so and so many percent of Germans have a dog. At the same time, so and so many Germans have a cat. So there is a constant need for new accessories, new food and much more. The market is very large and offers companies millions in profits. Who sends the targeted reach of petfriends and uses, can significantly increase their own profit.

Here are a few more recent numbers from Statista.com:

  • Number of pets in Germany: 30 million
  • Number of puppies in Germany: 77,509
  • 33% of Germans have a pet
  • 28% of Germans have several pets
  • 39% do not have a pet

According to Spiegel, Germans spend nine billion euros a year on pets. An extremely high sum. Of this, 3.7 billion is spent on pet food alone. Great potential for influencer marketing. Especially since more and more purchases are made directly online.

What would a Petfluencer campaign look like?

A Petfluencer campaign is not much different from the normal campaigns you run with bloggers and influencers. Products are cleverly placed, such as the treat just freshly taken out of the plastic bag, so that the logo is still a little visible in the picture. Even in the evening it is emphasized how much the dog likes the new “parsley turkey creation”. Constant brand placement ensures that names get stuck in your head. If the name of one has stuck, we will probably go back to this product at the next supermarket or female is recommended to us by our favorite channel.

How do you become successful as a Petfluencer?

Ideally, one is the pet of a successful person, which pushes through its own reach directly also the own channel of the pet, as already described with Dagi Bee and Paola Maria. Through this migration of fans, the increase of one’s own fans is extremely fast. Anyone who starts from scratch, I must first work up to 1,000, 5,000, 10,000 fans. Only after that does real relevance emerge, which makes for a lot more new followers. The second profitable aspect for new petfluencers are masters or mistresses who are also photographers or like to take pictures. Then no matter if it’s YouTube or Instagram, the footage and the quality of the footage also plays a big role in the ultimate generation of fans. So of course, it’s beneficial if you always have a camera handy. The success of influencer campaigns on Instagram can be measured with social media tools like social analytics.

What do #petfluencer posts look like?

Before you start looking for animal influencers on Instagram yourself, I’ve already put together a little top list for you here! Petfluencers build their reach with posts like these. In addition, I have a few interesting links to good channels here!

Petfluencer posts on Instagram: Advertising with dog, cat and hamster

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