Docu Archives - Social Media Agency Sun, 15 Feb 2026 13:55:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Cookies Cannabis: A success story from the USA – brand, hype and recipe for success https://socialmediaagency.one/cookies-cannabis-a-success-story-from-the-usa-brand-hype-and-recipe-for-success/ Sat, 14 Sep 2024 13:52:02 +0000 https://socialmediaone.de/cookies-cannabis-a-success-story-from-the-usa-brand-hype-and-recipe-for-success/

The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community.

The origin of cookies

Cookies was founded in the early 2000s and owes its origins to a combination of music, the internet and the cannabis community. Berner, a passionate cannabis connoisseur and music lover, began his journey in the cannabis industry by combining his passion and entrepreneurial skills. Berner grew up in a family of self-employed individuals, which strongly influenced his work ethic. From an early age, his parents encouraged him to work for himself and not for a boss.

Exclusive tour! A look behind the scenes

Cookies is more than just a brand; it’s a phenomenon. From its humble beginnings to global recognition, Berner has shown how to succeed through passion, authenticity and innovation. Cookies stands for quality, community and cultural relevance and remains an outstanding example of how to build a brand that makes a lasting impression in the cannabis industry.

The hype around cookies

The hype around cannabis, specifically Cookies, came from the organic connection between music and cannabis. Berner used his connections in the music industry and social media to promote the Cookies brand. The brand quickly gained cult status because it knew how to create the right mix of exclusive cannabis strains and unique branding.

What makes the fire so strong?

Cookies’ recipe for success lies in its ability to offer an experience that goes beyond the product.

In the Cookies Stores, you will not only find products from your own brand, but also a platform for other brands to present themselves.

Forbes documentary: Cookie’s Business

https://www.youtube.com/watch?v=tvVz3CAy2nA

The recipe for cookie success

Cookies’ recipe for success is based on several pillars:

Quality and variety – Tip 1

Cookies offers a wide range of high-quality cannabis products and strains that are carefully selected and tailored to the needs of consumers.

As always, a good product sells itself.

Strong brand identity – Tip 2

Cookies has a distinctive brand identity that is characterized by music, culture and lifestyle. The brand connects people and creates a community around the love of cannabis.

Platform for other brands – Tip 3

Products from Cookies and other brands can be found in the Cookies Stores. Berner describes the stores as a platform that also helps other brands to become known. The same principle is known from growth in influencer marketing; partnerships and collaborations ensure that the followers of one brand become aware of the other.

Transparency and authenticity – Tip 4

Berner attaches great importance to authenticity and transparency. He has been active in the cannabis scene for over 20 years and has established himself as a trustworthy figure.

Combining music and cannabis – Tip 5

The brand uses Berner’s music platform to promote its cannabis products and create a closer connection with its customers. Example? Cookies x Rick Ross (unfortunately we cannot embed, 18+).

The future of cookies: what’s next?

For Berner and the Cookies brand, it’s not just about financial success. It’s about leaving a legacy that will last beyond his own lifetime. After successfuly overcoming cancer, Berner sees it as his mission to connect and inspire the world through music and cannabis. Cookies’ legacy is an example of how a strong vision, combined with hard work and passion, can lead to a global brand that shapes the industry.

Cannabis in Germany

The hype doesn’t just exist in the USA. In Germany, too, the trend is beginning to treat cannabis not as a drug, but as a normal consumer good in everyday life. There are already the first providers dispensing cannabis prescriptions online, such as CannaZen here:

Quelle: CannaZen

Cannabis hype: Read more

Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, as flower, oil or extract, but also as cannabis edibles (e.g. gummy bears, lollipops), but also as a center for innovative marketing strategies.

]]> 1,000 days in the metaverse! How does it feel? Experience +Video documentary https://socialmediaagency.one/1000-days-in-the-metaverse-how-does-it-feel-experience-video-documentary/ Wed, 11 May 2022 10:53:38 +0000 https://socialmediaone.de/1000-days-in-the-metaverse-how-does-it-feel-experience-video-documentary/ We had to share this video with you today! 1,000 Days in the Metaverse. Ryan Trahan (YouTuber) has set himself a goal: he wants to experience the Metaverse and he wants to do it on a long-term basis. The journey is insanely interesting and shows what is possible in the Metaverse. Straight from the first source.

Metaverse first hand experience

A documentary says more than the famous thousand words. Speaking of 1,000, how much is 1,000 Metaverse days in reality? Let’s quickly add up the time Ryan spent in the Metaverse for this documentary.

30 minutes corresponds to one day in the metaverse.

  • 1 day = 30 minutes
  • 1,000 days = 30,000 minutes
  • = 500 hours
  • = ~ 21 real days

Now for the documentary! What was Ryan’s experience?

Metaverse: What is it?

The Metaverse itself is a digital and decentralized place. People can create avatars (user account with digital image) and the journey can begin. Especially with 3D glasses, a whole new world. Even in the real world, avatars have arrived. We already reported on Kim Kardashian’s late father, who appeared as an avatar at Kim’s birthday party, spoke and moved her to tears. We are curious how the next year and decades will develop!

  • Metaverse is a “digital place”
  • Virtual augmented reality with user avatars

Change in e-commerce

Shopping on the web will work differently in 2024 and 2026 than it does today. We will be able to express our wishes, see products live, and all that without having to travel. From home, we can discover places, people, concerts.

Real estate, furnishings and the “own” Metaverse home

Instead of a small micro-apartment in London, Los Angeles or Berlin, the Metaverse leaves nothing to be desired. In fact, plots of land were sold for the first time last year, amounting to millions. So will there be a Beverly Hills in the Metaverse in the future? So the Metaverse is also changing real estate & furnishings.

More trends? Do you already know NFTs?

NFT Art – If there is a social trend at the moment, it is NFTs. Many talk about it, but very few have ever bought or sold NFTs on a marketplace. We were allowed to take an in-depth look at the topic of “digital art” or “crypto art” as part of a project. How do NFTs work? Do they have a future in the art market? How expensive is an NFT? Lots of questions, here are first answers with quick explanations (without many technical terms). But you will also find further links to the topic. Let’s start with NFT: “Non-fungible Tokens”.

Here visiting the Lukinski Gallery:

]]> Amazon Music Doc: Now online!!! Multi Channel Marketing https://socialmediaagency.one/amazon-music-doc-now-online-multi-channel-marketing/ Thu, 14 Apr 2022 12:45:09 +0000 https://socialmediaone.de/amazon-music-doc-now-online-multi-channel-marketing/ Facebook used to be. Today, social marketing is always multi-channel marketing. In this new case, we integrate Amazon Music and documentary formats into our customer campaign. Videos say more than a thousand words, so enjoy our documentary!

Docu x Amazon Music with Karbal x Terry Joe

Description on Youtube:

“Karbal x Terry Joe are on LEVEL! With their new song “Gitterstäbe”, the two prove not only that their voices will be a force to be reckoned with in the future, but above all how incredibly good German R&B can sound. Exclusively for LEVEL Sessions, they introduce themselves and give us insight into the making of the song.”

https://www.youtube.com/watch?v=T9rYTb6YybQ

]]> Amazon x Youtube Documentaries: Karbal x Terry Joe – Bars https://socialmediaagency.one/amazon-x-youtube-documentaries-karbal-x-terry-joe-bars/ Wed, 01 Dec 2021 21:27:15 +0000 https://socialmediaone.de/amazon-x-youtube-documentaries-karbal-x-terry-joe-bars/ In fact it’s always very hard to share best practice projects, testimonials and the story behind all the work. After all, we plan, create and publish new content for the communities every day! But today came a special, a highlight for us, the first Amazon documentary! But, pictures are worth a thousand words. So we don’t want to keep you in suspense, here is our first Amazon x Youtube documentary.

Karbal x Terry Joe – Bars Amazon Docu

https://www.youtube.com/watch?v=T9rYTb6YybQ

Generation Y: Rap, Hip Hop, Energy

In this example you can see well what rap and hip hop means, especially for the new generation. Numerous examples, whether iced tea or pizza, show how food can also be marketed to a young target group, with extreme success.

In the mix of different social media marketing channels, you have various options at your disposal. YouTube, especially video marketing, has a very special influence on the target group. Because unlike Instagram, not only short sequences are shown, individual videos are accessed for years and thus become the most successful YouTube videos, for their particular topic. If you want to learn more about the topic, then you can find tips here, in our article on the topic:

Dubai: December – Coming Up

Tip. Be sure to check out the Burj Khalifa in Dubai next week! Here you will see one of our most spectacular concepts that we have developed in our term.

We can’t reveal any more than that yet!

… but you will find the answer here in the blog soon! If you are looking for social media marketing concepts yourself that stand out from the crowd, talk to our social media consultant*. They will give you the input that will ensure attention and reach. Read more about the topic here:

Teaser for Dubai with Farid Bang

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