Amazon Advertising: What is it actually?

Amazon Advertising comprises a variety of ad formats that are displayed both inside and outside the Amazon platform. While Sponsored Products appear directly in the search results, display ads and the Amazon DSP (Demand Side Platform) enable a targeted approach across the entire Internet. At the heart of this is the use of first-party data: Amazon knows exactly what customers buy, what they put on their wish list and what they are interested in.

Display ads and flexible formats

The magic lies in the flexibility. Amazon Display Ads not only appear on the product page of the competition, but also accompany the user throughout their entire digital life. Compared to Google Display Ads or retargeting via Adroll Ads, Amazon accesses real purchasing behavior instead of just click interests. This leads to significantly higher relevance and better conversion rates.

• Sponsored Products (search results)
• Sponsored brands (logos & headline videos)
• Amazon DSP (Programmatic Display & Video)
• Twitch Ads (gaming & live streaming environment)
• Fire TV & Echo integrations

Cross-platform advertising: Twitch, Fire TV & Echo

Amazon is now a huge media ecosystem. When you run Amazon Ads, you can reach your target audience while they’re gaming on Twitch, streaming movies on Fire TV or asking Alexa for recommendations. This omnipresence is unique. It’s the perfect complement to a YouTube strategy or campaigns on Bing Ads because you’re picking up users at different stages of their lives.

Twitch Ads: Reaching the young target group

Twitch is the home of Gen Z and millennials. By integrating video ads into live streams, you can create an awareness that traditional banners can never achieve. As an agency, we often combine these high-interest contacts with TikTok Ads strategies to create a viral effect across multiple platforms. This is modern branding in the 21st century.

Costs and prices for Amazon Ads

How much does advertising on Amazon cost? Billing is usually based on the PPC model (pay-per-click). You only pay when a potential buyer actually clicks on your ad. The click prices depend heavily on the competition in your category. While niche products are cheap to advertise, competitive markets such as electronics or food supplements require a higher budget and more precise optimization by professionals.

ROI and ACOS optimization

In Amazon Marketing, everything revolves around the ACOS (Advertising Cost of Sales). We analyze your margins and optimize the bids so that every euro of advertising budget results in maximum profit. We constantly compare this with the performance of Facebook Ads in order to invest your total budget where the highest profitability lies.

• Transparent click costs
• Scalability according to budget
• Real-time optimization of bids
• Detailed sales reports
• Automated campaign control

Prices: Advertising prices on Amazon Ads?

With our expertise as an SEA agency, we help you to establish Amazon Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

What comes after the click? Funnel & landing pages

Traffic alone is not enough. If you want to lead users from Amazon to your own landing page or an external store, you have to offer a perfect user experience. As a full-service agency, we look at the entire journey. After the initial contact via Amazon Ads, we lead customers into a sustainable email funnel to increase customer lifetime value.

Newsletter and customer loyalty

Once won, the customer should stay. We use strategic newsletter marketing to keep in touch. We use insights from Amazon purchasing behaviour to send personalized offers by email. Supplemented by webpush notifications, we create a system that keeps customers coming back to your store.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Closing the bag

The majority of users do not buy on the first click. This is where our remarketing comes into play. We “track” users who have viewed your product on Amazon but not purchased it across the entire web – even on social media platforms such as Instagram or YouTube. This helps you to be remembered and massively increases the likelihood of a sale.

Amazon DSP for external retargeting

With the Amazon DSP, we can buy advertising space on thousands of websites that do not belong to Amazon but use Amazon’s data. This is far more powerful than normal display advertising. In combination with UGC content in the banners, we create a relationship of trust that makes the competition look old.

Amazon Ads strategy for brands

Successful Amazon marketing is not a sprint, but a marathon. We develop a holistic concept for you that combines SEO (organic ranking) and SEA (paid ads). Only when both cogs mesh will your brand dominate the search results page in the long term. We use the latest AI marketing tools to predict trends and advertise inventory efficiently.

• Keyword research based on genuine buying interest
• Optimization of product titles and bullet points
• Creation of high-quality A+ content
• Control of seasonal promotions (Black Friday etc.)
• Protect your brand against free riders (brand protection)

Your Amazon Ads agency & contact

Why choose Social Media One as a partner for your Amazon success? We are a full-service marketing and advertising agency that knows exactly how to scale products online thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new advertising formats on Amazon, Twitch and in the video sector in real cases. An agency saves you a huge amount of time in complex account management and planning. We optimize your costs and ensure profitable growth on the world’s largest marketplace.

Ready to multiply your sales figures? Let’s build your Amazon dominance together.

• Contact agency
• Instagram strategy for Amazon brands
• Book keynotes on e-commerce trends

Google Display Network (GDN): What is it actually?

The Google Display Network is an association of millions of websites, apps and video platforms (such as YouTube) on which Google markets advertising space. In contrast to Google Search, which is dominated by text ads, the focus here is on visual formats. You don’t buy keywords, but target groups, interests and placements. It is the digital form of billboard advertising, but with the precision of performance marketing.

The different ad formats

Google offers a variety of ways to package your message visually. Responsive display ads are particularly efficient. Here, we upload various images, logos and texts and the Google AI automatically combines them into the format that works best on the respective website. This saves time in photo and video production and optimizes performance through constant testing.

• Classic image ads (static banners)
• Responsive display ads (AI-optimized)
• Video ads (integration in YouTube & apps)
• Engagement ads (interactive formats)
• Gmail ads (placement directly in the mailbox)

Why Google? Advantages

Compared to other platforms such as Bing Ads or the specialized marketplace environment of Amazon Ads, the Google Display Network (GDN) offers unparalleled coverage of over 90 % of all Internet users worldwide.

“Although we can also highly recommend Amazon Ads at the moment.”

Agency strategies: Prospecting vs. remarketing

Successful Google Display campaigns are based on two pillars. First: “Prospecting” – finding new customers who do not yet know your brand but fit perfectly into your target group profile. Secondly, remarketing – retargeting people who have already visited your store but have not yet made a purchase. While providers such as Adroll Ads offer strong competition here, Google impresses with the seamless integration of all data streams.

Customized target group targeting

We use Google data to target people based on their habits. “Ready-to-buy target groups” are users who, according to Google’s algorithm, are about to make a purchase decision. In an individual marketing consultation, we analyze which segments offer the lowest CPC (cost-per-click) for your product with the highest conversion probability. In this way, we avoid wastage that is otherwise often found in traditional TV or print advertising.

And then? Check the results!

1. Place advertising
2. Check results, optimize
3. Continue to place good ad sets

Zack! Sale!

The perfect funnel: What happens after the click?

Clicking on a banner is just the beginning. As a full-service agency, we ensure that the user lands on a highly optimized landing page. The design of the ad and the message of the page must harmonize perfectly. If mistakes are made here, your budget will be wasted. We also implement web push notifications to retain visitors without an email opt-in.

Lead generation and newsletter marketing

With display ads, users often do not buy immediately (impulse purchase), but must first be convinced. That’s why we integrate smart hooks for your newsletter marketing on the landing pages. Once in the system, we guide the contact through an automated email funnel to the conclusion. This chain of visibility (display) and completion (email) is the gold standard in e-commerce.

• Optimization of the user experience (UX)
• Building trust through UGC content on the site
• Fast loading times for mobile users
• Clear call-to-action (CTA)
• Integration of testimonials

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Google Display Ads in the cross-channel mix

A modern user sees your brand on many channels. They scroll through TikTok Ads, search on Google and read the news in the evening. Google Display Ads act as a “glue” here, connecting the various points of contact. If a user has seen your product in an Instagram ad, they should find it shortly afterwards as a display banner on their favorite news site. This omnipresence creates authority and trust.

Synergy with YouTube advertising

As YouTube is part of the Google universe, we can perfectly coordinate video ads and display banners. Anyone who has seen your video will later be shown a matching banner. In our YouTube consultation, we show you how to use this combination to tell your brand story consistently across all devices.

Costs and budget planning for display ads

How much does Google Display Advertising cost? The beauty of Google Ads is that you have full control. You can start with €5 a day or invest millions. Billing is usually based on CPC (click price) or vCPM (cost per 1,000 visible impressions). Prices are often significantly lower in the display network than in search, as the competition at placement level is more widespread here. We use professional bid management to ensure that you get the maximum “share of voice” for your budget.

Use of AI and smart bidding

We use state-of-the-art AI marketing to adjust your bids in milliseconds. Google learns which users convert and prioritizes your ads to these people. This massively reduces the cost per lead (CPL) and makes your marketing scalable. We combine the power of the machine with our years of experience from hundreds of cases.

• Full budget control in real time
• Transparent evaluation of all clicks
• A/B tests of different banner designs
• Exclusion of inappropriate websites (brand safety)
• Geographic targeting down to city level

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: reach that sells

Google Display Ads are the backbone of any serious online marketing strategy. They provide the necessary visibility among the masses and bring potential customers back to the store through intelligent remarketing. Those who do without this presence today are leaving the digital space to their competitors. In combination with sound Instagram advice and technical funnel know-how, Google Display becomes the most important engine for your growth.

Your Google Ads agency & contact

Why choose Social Media One as a partner for your Google Display campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which visual stimuli and texts work to turn a fleeting glance into a paying customer. An agency saves you a huge amount of time in the technical setup and graphic creation of the ads. We optimize your campaigns daily to get the most out of every euro.

Ready for maximum visibility? Let’s develop your Google Display strategy together and make your brand present everywhere on the web.

• Contact us directly
• Book a speaker for digital marketing
• Start a career in display marketing

Adroll: What exactly is it?

Adroll is a Demand-Side Platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its top-notch retargeting. As soon as a user visits your store, Adroll “follows” them across the entire web—whether they’re reading the news, browsing social media, or using mobile apps. It’s the ultimate form of “top-of-mind” marketing.

Retargeting and Prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user datapoints, Adroll can create“lookalike audiences” that are even more precise than those offered by many other providers. In a comprehensive marketing consultation, we’ll analyze how we can profitably engage these target audiences for your online store.

• Cross-Platform Retargeting (Web & Social)
• AI-Powered Prospecting for New Customers
• Dynamic Product Listings (DPA)
• Automated Bidding Strategies
• Centralized Management of All Display Campaigns

AdRoll vs. Google Display Ads: What Are the Differences?

Why use Adroll when there’s Google? The main difference lies in the ad inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including Facebook and Instagram’s ad inventory. So you’re not just buying from one provider, but across the board. This often leads to better performance in e-commerce, since users are reached where their attention is highest.

Avoiding Advertising Blindness

Thanks to the variety of formats and placements, Adroll helps us avoid the typical ad blindness that often occurs with standard banners on the Google Network. We combine traditional display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially when we incorporate UGC content into the creatives.

This infographic walks you through the process of setting up a Google Ads campaign—from keyword selection and audience targeting to ongoing optimization.

Push notifications have the highest open rates in digital marketing—this infographic outlines strategy, personalization, and performance measurement.

What Happens After a Click on an AdRoll Ad? Strategic Funnel Design

Buying traffic is the first step; converting it is the crucial one. A click on an AdRoll ad must lead to a highly optimized landing page that immediately delivers on the ad’s promise. As a full-service agency, we don’t view AdRoll as an isolated channel, but rather as part of a holistic email funnel.

Newsletter and Reactivation

As soon as a user lands on your site via Adroll, our goal is lead capture. Through a smart opt-in for your newsletter marketing, we turn that one-time click into a lasting customer relationship. In addition, we use web push notifications to reach users even when they aren’t reading emails or scrolling through social media.

Remarketing: Sealing the Deal

At the heart of every Adroll campaign is professional remarketing. We segment visitors based on their behavior: Who only viewed the homepage? Who added items to their shopping cart? Who has already made a purchase? Each segment receives a personalized message. Those who abandoned their shopping cart are shown a dynamic banner via Adroll featuring exactly the products they left behind—often combined with a small incentive.

• Personalized messaging for each stage of the funnel
• Automated Shopping Cart Reminders
• Cross-Selling to Existing Customers
• Brand Awareness Through Consistent Visibility
• Real-time customization of advertising materials

AdRoll in the Cross-Channel Mix: Social & Search

Today’s shoppers use multiple devices and platforms. They might see a story on Instagram, search for it later on Google, and read an article on a news site in the evening. Adroll connects these worlds. We sync your TikTok Ads or YouTube campaigns with Adroll’s display network. This creates a seamless customer journey that gently guides the user toward making a purchase.

Understanding Attribution Models

One of Adroll’s biggest advantages is its detailed reporting. We can see exactly what percentage of the final purchase was attributed to display ads, even if the user ultimately arrived via a direct search. This helps us calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high-performing ones.

Step 1: Collect emails

Step 2: Use Emails for Remarketing

Pricing and Costs at Adroll

AdRoll’s pricing structure is flexible and tailored to your budget. You typically pay based on the CPM model (cost per 1,000 impressions) or the CPC model. Since Adroll uses real-time bidding strategies, the system constantly optimizes to secure the lowest price for the best placement. As your agency, we manage these processes to ensure that your budget isn’t wasted on “blind traffic” but instead generates actual sales.

Efficiency Through Automation

By using AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best for which target audience. This saves time and significantly optimizes the performance of your Facebook Ads campaigns.

• No fixed minimum budgets
• Transparent billing based on service
• Scalability from local to global
• A/B testing of banners included

As always, here’s a quick look at our price comparison:

Prices: Advertising rates on Bing Ads?

Bing is an unbeatable champion, especially in the B2B sector, since Microsoft Edge and Bing Search come pre-installed as the default on millions of office computers. If you’re not present here, you’re handing the field over to the competition without a fight. With our expertise as an SEA agency, we’ll help you establish Microsoft Advertising not just as a supplement, but as a true performance driver. Use our cost calculator for Google, Bing, and others to get a sense of the potential upfront.

Google Ads

High reach, CPC is usually higher (approx. €1–3 depending on the industry)

Bing Ads

Smaller reach; CPC is often 30–50% cheaper than Google

Amazon Ads

Users close to making a purchase; CPC often €0.30–1.50

AdRoll Ads

– Retargeting-based; costs are typically calculated on a CPM or CPA basis

AdRoll as a Reach Booster

If you rely solely on Google, you’re missing out on potential. Adroll is the perfect complement to fill the “gaps” online and make your brand visible wherever your customers are. It’s the bridge between high-interest search and emotional social media consumption. Combined with expert Instagram consulting and technical funnel know-how, Adroll gives you an unfair advantage over your competition.

Your AdRoll Agency & Contact Information

Why choose Social Media One as your partner for your Adroll campaigns? As a specialized marketing and advertising agency, we’re always at the cutting edge thanks to our extensive portfolio of case studies and our own brands, which have reached the tens of millions. We know exactly which psychological triggers must work in display ads to drive clicks. An agency saves you a massive amount of time on technical integration (pixel setup) and creative design. We ensure that your brand isn’t just seen—it sells. Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact Us Directly
• Create Video Content for Adroll Ads
• Book a Keynote on Digital Advertising Trends

Google Ads and Native Ads: Maximize your online presence

In today’s digital world, online advertising campaigns are a crucial component of successful marketing strategies. Google Ads and Native Ads play a significant role in this. Let’s take a look at why Google Ads and Native Ads are so valuable and how they can boost your brand.

Why Google Ads and Native Ads? Advantages

Buying, selling and renting cars 2026, what makes online advertising so powerful?

1. Reach your audience in a targeted way
2. Increase the visibility of your brand
3. Achieve quick results

A picture is worth a thousand words, even heat maps. Here you can see where Google users are looking.

SEO is good, Google Ads are better!

Reach your audience in a targeted way: Trageting!

One of the greatest strengths of Google Ads is the ability to advertise for specific keywords. This ensures that your ads are only shown to people who are actively searching for your products or services. Native ads, on the other hand, integrate seamlessly into the content of websites and apps, making them less intrusive but still effective.

Increase the visibility of your brand: Awareness!

With Google Ads, you can bring your brand to the top of the search results, which leads to more visibility and higher credibility. Native ads (more on this in a moment) offer a similar opportunity by embedding them into the native content of websites for an organic effect.

Achieve fast results: Power!

With Google Ads, you can achieve visible results immediately. As soon as your campaign is live, your ads are displayed to potential customers. Native ads, on the other hand, are a more subtle method, but they can still quickly capture the interest of your target audience.

Directly, at home, directly via referral marketing. Native ads appear naturally in online media, for example in the form of a news item or an interview.

Difference: Google & Native Ads

Here is the difference between Google and Native Ads side by side.

Google Ads for cars

When it comes to marketing cars, Google Ads are an invaluable tool. Imagine your cars showing up every time someone in your area searches for a new vehicle. Our Ads experts can create customized campaigns to showcase your inventory and attract potential buyers. We optimize your ad accounts to ensure your budget is used optimally and you get the results you want.

• Search engine advertising
• Text-based displays
• Focused on keywords

Native ads for cars and new models

Native ads offer a unique way to capture the attention of potential car buyers. By blending seamlessly into online content, they offer a non-intrusive way to showcase your new model or services. Our creative teams create engaging native ads that reflect the style and feel of your brand and capture the attention of your target audience.

• Integrated into the native content
• Adaptation to the platform format
• Suitable for branding and more subtle messages

How is an online advertising campaign created?

Creating a successful online advertising campaign requires planning, creativity and a deep understanding of your target audience. Our experts work closely with you to understand your goals and target audiences. We then create a customized strategy, select the best channels, be it Google Ads or Native Ads, and develop engaging ads and content. We continuously monitor and optimize your campaign to ensure you get the best results.

Become a Performance Marketing Manager at One

From the newsletter funnel to the KPIs – performance marketing includes a mix of online marketing tools. We present you here all areas and advantages, step by step. You will get to know: Social Media, Email Marketing, Affiliates, Display and Native Advertising, but also Content Marketing, Search Engine Ads and lastly Search Engine Optimization. Everything starts with the right strategy and a good performance marketing agency that understands your craft.

• Performance marketing

Already seen and done everything? Perfect! Send us your application.

• Email: office@socialmediaone.de
• Subject: Application Performance Marketing
• Appendix: Application and curriculum vitae

You can expect an international and dynamic working atmosphere. And yes… We celebrate successes together at events. We always have an open ear for your ideas! You can permanently contribute your other skills and take on a leading role in the future.

Your profile in Performance Marketing

• Professional experience in the field (agency side or client side)
• You like to be on Instagram, YouTube, TikTok & Co.
• You know current trends and topics
• You work conscientiously
• Willing to learn, responsible, reflective

Your salary, vacation & Co.

We evaluate your qualities individually! In Performance Marketing Management, we offer you a fair to very good salary and additional opportunities for bonuses, depending on the skills you bring to the table.

• Salary: By arrangement
• Salary: By arrangement

Collaboration with our partners, customers and our team members: Welcome to One! We look forward to receiving your application.

All jobs: Agency overview

Business Development for new clients of our agency, Performance Marketing for existing clients, Social Marketing, Social Ads, Google Ads, Content Marketing, we are always looking for talent. Here you can find all jobs in an overview:

• Jobs

Customers: A selection