Landing Page: What is it?

A landing page is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads. They can also be used as part of cross-media campaigns, for example by advertising them in classic print ads or TV commercials.

Home Page / Landing Page: Difference

A homepage is usually the main page of a website and serves as the entry page for users. It usually provides an overview of the company or brand and links to other pages on the site.

A landing page, on the other hand, is a specially designed web page that users visit after clicking on an online advertisement. It is usually used to draw users’ attention to certain actions and get them to perform a specific action, such as filling out a form or clicking a buy button. Landing pages are often used as part of online marketing campaigns to convert users, i.e. turn them into customers or leads.

Unlike a homepage, which usually provides a general overview of the company or brand, a landing page is focused on a specific goal and is designed to get users to take a specific action.

What makes a landing page?

A landing page should be tailored to the user’s goals and needs and offer them a clear benefit. It should therefore contain the following elements:

• A clear headline that clarifies the offer or benefit of the product or service
• A call-to-action button that prompts users to take a specific action (e.g., “Buy Now,” “Sign Up,” “Learn More”)
• A form where users can leave their contact information to get more information or request a quote
• A connection to the company’s social networks to increase brand awareness and provide an opportunity for users to share the landing page
• An overview of the offer or service that is tailored to the needs of the users
• Testimonials from satisfied customers that strengthen trust in the company or brand
• A mobile responsive design so that the landing page displays well on mobile devices

There are many more elements that a landing page can contain, and the choice depends on the goals and target audience of a campaign.

Landing Page in Email Funnel Marketing

So to collect leads, a landing page is a powerful tool. In the process, the landing page always stands between 1) advertising and 3) the lead (entry in the email list).

Social Ad, Landing Page, Email Marketing: Crossmedia

Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single channel and with one agency at a time. Learn more about the strategy here:

• Crossmedia marketing

The difference between Augmented & Virtual Reality

AR & VR – Virtual reality (VR) describes an immersive computer-created world in which the user is immersed with the help of VR glasses. The real world is thus completely hidden. In augmented reality, the real world remains intact and is merely supplemented with virtual elements.

AR application areas: Examples

These are examples of AR application areas:

• Medicine
• Military and civil protection
• Product visualizations
• Entertainment
• Navigation
• Space visualizations

Augmented reality in marketing

There are various ways to integrate AR in marketing. Here we have listed a few examples for you:

Virtual Fittings

Virtual Fittings can provide customers with a unique digital and/or offline shopping experience. For example, online shopping with smartphones and tablets is very popular. With the help of augmented reality features, a special added value can be created to test products virtually before they are purchased.

Visualizations

AR offers various options for visualizing processes. For example, in construction projects, construction phases can be visualized, additional information can be faded in, and it is possible to look inside buildings. Print media can also be brought to life. Especially in the real estate industry, this gives great added value, as potential customers can view the project from all angles.

Promotions

A very popular use of AR is the use of AR effects on the various social media channels, such as Instagram, Snapchat and Facebook. Unique brand experiences can be created with the help of facial recognition.

Meaning & Usage

B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two companies act together. Thereby the offer from the companies between services or goods is not of importance. An example would be a hardware store that receives goods from other retailers.

The difference between B2B & B2C

The difference between the two business relationships is found in the business partners. B2B focuses on other companies, while B2C (business-to-consumer) focuses on end customers. For B2C, an example is selling food to the end customer in the supermarket. Taking the same example, B2B customers such as restaurants would not visit a supermarket, but wholesale markets or wholesalers.

B2B quickly explained

B2B briefly explained:

• Long form: business-to-business
• Business relationship between at least two companies