Install Threads App anyway!

Topics like VPN (anonymous surfing on the Internet) are usually known from countries like Iran, which is the only way to install and use some apps. With the same method, you can now also use Threads in Germany, France, Italy, Spain & Co.

Threads App: The Twitter Killer?

Instagram recently released the long-awaited Threads app, which is positioned as Twitter’s official competitor, as reported yesterday. Codenamed “Barcelona,” Instagram has developed a text-based social network to challenge Twitter as well as other rivals like BlueSky, Mastodon and Post.news. Read more here in the article:

• Threads vs Twitter

Although the Instagram Threads app is now officially available, there are restrictions on downloading the app in Europe due to the uncertain legal situation surrounding the Digital Services Act (DSA).

Install threads in 3 steps

In fact, there are ways to download the Threads app without using a VPN or complex technical tricks.

Threads for Apple iOS with new Apple ID

To download the Threads app from the Apple App Store, there is a small detour. You can change your location in the Apple App Store by changing your country/region to, for example, the USA. Please note that this is only possible if you don’t have any active subscriptions like Apple iTunes or Apple TV.

Here’s the workaround for Apple iOS users that should work for everyone:

1. Go to appleid.apple.com/us/ in incognito mode of the browser and create a new Apple ID with the location USA (important!)
2. Log out of the Apple App Store and log in again with the new Apple ID (USA)
3. Download the Instagram Threads app and create your profile with Instagram login or from scratch

After you download the app, you can switch back to your original account.

Install Threads for Android APK

We often work with APK files ourselves, among other things for our apps, like this real estate app.

Instead of installing the app via the Playstore, simply download the APK file and install it directly on your smartphone.

Important! For this you need to download the threads APK from trusted sources such as:

• APKpure.com
• APKmirror.com
• APKcombo.com

download and perform the installation manually.

Note, however, that you may need to enable the “Install apps from unknown sources” option in the settings of your Android device (see screenshot X), as this may come with potential security risks. Also, always check the security of the downloaded APK file to make sure it is trustworthy.

If you are not sure, you can use an Android security app to detect and prevent possible threats.

Screenshots (Android example)

Step 1 is to download the APK file. The links are above.

APK Download and Installation – Step 1

Login with Instagram – Step 2

First Thread Posting – Step 3

Threads: App, Agency & Marketing

Join now and reap the rewards as a first mover! Everything you need to know about the app, ads and marketing:

• Threads App
• Threads agency
• Threads advertising

Copyright: meta / Threads App

What we do? Social Media Agency

Concept, strategy, marketing: social media becomes more complex from quarter to quarter. We find the right strategies for our clients. Read more about our services and references here:

• Social media agency

Country list

Here you will find an overview of all national languages.

Main markets:

• Germany
• USA
• Spain

Other languages:

• China
• Denmark
• Finland
• France
• Greece
• Italy
• Japan
• Netherlands
• Poland
• Portugal
• Sweden

The own channel, ads, community management and video marketing for YouTube and Facebook but also on Instagram, Instagram Shopping and TikTok. We accompany you with experience and creativity.

Social ads and performance: a model for success

Of course also Social Ads and Content Production, Virtual Reality, up to Performance for E-Commerce, by Google Ads and Native Ads – with our young Social Media Team, the international network and Know How we are your contact in Social Marketing.

Media, social networks, virtual reality

The development of social networks has now come a long way, from the first attempts, such as MySpace to Facebook, today’s giant among social networks, next to Google (Alphabet) with Youtube. Then, since Instagram, there has been a completely new phenomenon, influencers. People who build presence (reach) and fans (followers) in digital spaces. What will be the next steps, where is the journey going?

Digitization is an ever-growing buzzword. Whether it’s journalistic texts written by tools with “artificial intelligence” or even people who have been artificially created and yet embody real, authentic content. A broad spectrum.

Advantages: CO2, risk on set, post production & co.

When it comes to innovations, the question is always: What is the advantage?

Reduce CO2 emissions: Positive PR / Brand Image

Especially in times of climate debate, such a VR production saves tons of CO2. Because, for such photo and video productions, with digital people, no one has to fly anymore. Already knew?

Here is an example of the CO2 balance:

• From: Berlin (DE), BER
• To: Cape Town (ZA), CPT
• Round trip, economy class
• Approx. 19,200 km, 1 traveller

How much do you estimate? 100 kg, 200 kg, 500 kg?

CO2 amount: 3.2 t

For a team of 10, directly 32 tons of CO2 emissions, for a photo or video production, just for the flights.

Large productions for e-commerce

Another advantage: mass production of photos and videos. Because, at the same time, thousands of garments can be produced in a very short time. Not every single piece has to be sent, prepared, ironed, dressed, photographed, undressed, …. Another advantage is the extremely flexible post-processing, which is otherwise not possible. Camera angles can be changed afterwards, not, but are also emotions, facial expressions and gestures. Completely new freedom, through digital avatars.

Storytelling makes them human: work behind the avatar

Through photos and stories on Instagram, these avatars come to life, so to speak. The better the storytelling behind them, the more real people want to know more about these digital avatars. You can see how well this works on channels like Lil’ Miquela or Noonoouri.

Read more, in the interview on OMR! Online Marketing Rockstars talks to the two teams from Germany that are competing with the US Creatorn in the interview. Among them are us and Noonoouri, who already has more than a million followers! Great work, great success from the Creators.

• Interview – OMR

Virtual Influencer: List

If you want to meet more of these virtual avatars, influencers, then you can find a detailed list here, with the individual profiles and links to each channel:

• Virtual Influencers

Country comparison, average CPC price in Europe

Super interesting is this new country comparison. Before we take a look at the statistics on the average CPC price in Europe, first of all the question, how do I calculate the CPC?

Factors for the price determination

The price of advertising (whether social media or search engine) is calculated based on supply and demand. The more users are relevant for a certain industry, the more expensive the price, the more competitors from a certain industry are active in a certain keyword or in a certain group, the more expensive the price. Conversely, keywords and target groups with less competition cost less.

There is no uniform average price for advertising on search engines. However, it is very interesting to take a look at the comparative figures, especially to the other European neighbouring countries.

An exact price can only be defined on a daily basis.

Country comparison and costs of CPC

It depends heavily on the industry, demand and competition. Some click prices can reach 12, 14 or even 16 Euros. In general, the average click price in Germany is 0.62 Euros.

CPC in Germany: 0.62 Euro

This comparison with the CPC price in other countries is very interesting. Here you can see the country comparison. Exactly the average cost per click (CPC) price for advertising in search engines 2018 (in US dollars).

1. Switzerland: 0.80 Euro CPC
2. Norway: 0.77 Euro CPC
3. UK: 0.71 Euro CPC
4. Sweden: 0.62 Euro CPC
5. Germany: 0.62 Euro CPC
6. Austria: 0.53 Euro CPC
7. Ireland: 0.49 Euro CPC
8. Belgium: 0.49 Euro CPC
9. Netherlands: 0.49 Euro CPC
10. Finland: 0.49 Euro CPC
11. Denmark: 0.49 Euro CPC
12. France: 0.46 Euro CPC
13. Spain: 0.31 Euro CPC
14. Italy: 0.29 Euro CPC
15. Poland: 0.17 Euro CPC

You can find more statistics at Statista

Price calculation: advertising space and competition

Here is an excerpt from our article on Google Ads, advertising on search engines.

Advertising rates are extremely individual, depending on the industry you are in with your company, who you want to reach and the competition you face in your particular field. Topics such as finance, holidays, hotels, real estate, … Accordingly, this requires smart concepts and strategies to get the necessary extra attention in the search engine and among the competition. To give you an insight into how much an ad costs on Google, we would like to give you a small insight into different areas and industries.

Here you can see the click price for certain search queries. But you can also see the difference in spelling. Briefly described: You book advertising spaces (individual keywords) with Google AdWords. The fewer advertising spaces are available, the higher the price. As you can see in the example “Buy a house Berlin” compared to “Buy a house Berlin” – 50% saved!

• “Buy a house Berlin” with 9,900 searches per month is at 1.10€ / click
• “Buying a house in Berlin” with 1,000 searches per month is at 1.19€ / click
• “Berlin Haus kaufen” with 720 searches per month is only 0,55€ / click

Those who manage to reach 10,000 visitors a month themselves, can reach 120,000 visitors a year. 120,000 clicks that do not have to be financed by paid advertising. Accordingly, search engine optimization pays off extremely in the long run.

• 120.000 visitors per year at an average of 0,92€ / click = 110.400€ equivalent
• Save money in the long run through SEO? This is how search engine optimization (SEO)

Statistics: Use and behaviour

Social media is becoming more and more complex. Instead of simple forums there are today social commerce, Advertising with Targeting and Lookalike Audience, in addition different networks like Facebook, Instagram, Youtube, Twitter, LinkedIn in addition, Messenger services like Whatsapp and Snapchat. Let’s bring light into the darkness! What do users do, how do they behave and how do social networks develop?

Tip! Also interesting: The emergence of social networks.

Purchases by product groups

Users make the most frequent purchases for the following products.

Heavy users: 3 hours a day on social networks:

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: Approximately one hour daily in social networks:

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Statistics Online purchases

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Heatmap: Google Search

Number 1 is everything! Whether Google search or search results through the Youtube algorithm.

Statistics: Mobile use

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

source: global web index

Statistics: Users and number of users

Facebook

Facebook will soon bring together 25% of the world’s population. In Germany even well over 50% of the population. How can you set up your Facebook channel and how can you address your fans? Answers can be found in our Facebook Agency.

Usage
Source: Facebook Company Info & Mark Zuckerberg

• 26 million users in Germany
• Worldwide 1.9 billion users
• 1 billion uses the FB Messenger
• Target group: all age groups (14 – 65+)
• 60 % of users access the site up to 8 times a day
• 1.6 billion Likes a day (2014)
• 60 million pictures and photos (2014)

recommendations

• Channel Designs for cover picture and profile picture<
  Corporate design for FB and all other social networks
• Templates for postings, photos and VIdeos<
  For themes, products and special events (like "Black Friday", "Christmas", etc.)
• Retargeting
• Photos
• No hashtags > direct links to the shop
• Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
• Posting Frequency<
  We post 3-5x week current content, also foreign content, if appropriate.
• Sales tricks<
  Artificial shortage? Sale! Last pieces in stock! Only today!

Youtube

Youtube and video marketing create extremely high involvement, as the videos are consumed over a long period of time instead of just a few seconds. Develop your concept with our Youtube agency.

Use
2016

• 8 million users in Germany
• Target group: 10 – 60 years
• 92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

referral

• Advertising spots
• Influencer Marketing
• Tips and recommendations from employees
• Backstage at the shooting, etc.
• Presentation of companies and tradition
• Craft, production, technical details and quality

Instagram

How do you reach people on Instagram? Take advantage of the expertise and experience of our Instagram Agency.

Use
source: Instagram Business

• 9.8 million users in Germany
• Worldwide 600 million users
• 1 million Advertisers
• Target group: 16 – 29 years
• 83% of users are under 35, 60% under 25
• 36% of all Germans between 16-29 are registered
• 4.3 billion Likes a day
• 98 million images

referral

• Reach new target groups<
  Instagram enables us to reach a much wider range of target groups than Facebook.
• We post daily to Instagram, 1-2x
• Trend Keywords
• Planned content
• Connection with other channels
• Software

Pinterest

utilisation

• 3 million users in Germany
• 100 million users worldwide
• Target group: 16 – 34 years, 80% female users

referral

• Link assembly<
  Shopping Backlinks for Styles
• Inspiration (for equipment and similar fields)

Twitter

Find out more about Twitter here: Twitter Agency.

Use
Source: Twitter Company

• 12 million users in Germany, only 3-5 million users have an account
• 321 million active users worldwide
• Target group: 25 – 44 years
• 500 million tweets daily
• 80% use Twitter mobile

referral

• Easy + Fast handling and advance planning<
  relatively little work like Pinterest, we take directly with
• Source for media and journalists

Snapchat

utilisation
Source: Snap me if you can

• 9 million users in Germany
• 100 million users worldwide
• 6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

• Regular Stock Shooting
• Own, fresh image material for social media + short e video clips
• Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
• Content in simple form<
  Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Worldwide: Social Media and Future

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we watch screens 4 times as often. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

• We spend almost 5 hours on average on the PC
• More than one hour on smartphone
• We chat about one hour a day
• To this must be added 2.5 hours in front of the television

Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have been like synonyms so far. But he realizes that the smartphone has also become a matter of course for his age group, Generation X.”

• 35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
• 18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
• 50 years: 20 hours 22 minutes, 4 hours of which in social media
• Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

• Youtube: 69%
• Facebook: 61%
• Whatsapp*: 55%
• Facebook Messenger*: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype*: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat*: 10%
• Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Banking transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops also online
• 77% are looking for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital selling volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenses distributed between the individual user groups?

• Over 50% of online users have spent more than $500 on digital purchases.
• 20% even more than 1.000 $
• Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Users make the most frequent purchases for the following products.

Heavy User: 3 hours daily in social networks

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: About one hour daily in social networks

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

[shortcode variable slug=”social-analytics”]

Use Mobile

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

Source: global web index

How to gain range?

Anyone who is not a music star or 17-year-old fashion blogger by chance must think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. The methods are manifold. Modern methods such as pixels, which are embedded in websites and online shops, can be used to advertise your own visitors, even strangers who are most likely to match our brand (‘look-a-like audience’). More about targeting of target groups can be found on the page about our Facebook Marketing Agency.

Of course it also needs the right media production, no matter if it is the graphic design or video material – we are your contact! Now let’s take a look at Social Media Marketing and its basics with different studies and statistics, which prove how successful Social Media Management is nowadays in the Online Marketing Mix.

We see these points as relevant

• Reaching target groups > Network expansion<
  Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
• Snack Content > Photo / Video Production<
  Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
• Communication Management > Questions & Answers<
  For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
• Retargeting > Advertising<
  We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through adspend, we reach significantly more people than through a simple, organic structure. Therefore we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
• Linkaufbau > Trend Blog<
  User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Reach and upsells. The content can also be used further, for example a well-done video tutorial in text form.

Consulting and Management

• Social Media Keynote Speaker
• Social Media Marketing Concept
• Content strategy and planning, basis: target group analysis
• Multi-channel management and channel setup
• Campaigns, channel and fanpage design
• Facebook Ads (partner agency)
• PR and the public (communication concept)
• Design Workshops
• …

First Communities and Data Transfers from User Groups

Not even 20 years old, the World Wide Web launched its first data transfers. Even then, there were communities, or rather limited user circles, that had shared data access. So it was only a matter of time before the possibilities of these individual, small communities would expand considerably. The first serious precursors at that time came with portals such as MySpace or even social networks that were not direct, i.e. file-sharing sites such as Napster. On both platforms the users connect and can exchange data with each other. While programs such as Napster were suitable for exchanging music, for example, networks such as MySpace were early committed to communication and the exchange of messages between users. However, between these two phases there were already forms of communities, e.g. forums.

Forums and pioneers like Ebay

Many think that the social activities on the web only started with Facebook and Co. Online shops and forums were the first pioneers of social exchange. They were the pioneers of social communities and for the first time enabled social exchange in digital form. In the form of comments, recommendations, questions and answers, users around the world can communicate and network with each other. Forums serve the simple purpose of allowing users to ask questions or discuss specific topics. Others then participate and comment, answer or ask further questions. Through the use of forums, the web has changed. Online shopping platforms such as Ebay also offered initial commentary functions so that users could exchange experiences with products. We call this change Web 2.0.

The Web 2.0: Communication after the Millennium

In Web 1.0 we were still talking about pure data exchange, i.e. a certain provider releases a file and other users can download it. In Web 2.0, this classic communication model fluctuates for the first time. The simple possibilities of different systems and platforms, no matter whether it is a blog system WordPress or social networks such as Facebook and Twitter, has made communication much easier. Today, everyone has access to digital life and can become a sender of information themselves. Many people take advantage of this opportunity. Self-portrayal has also become a great “value” on the Internet. Especially on young social platforms like Instagram, young people give away a lot of their lives.

Success on the Net: From Large Media Publishers to Bloggers

In the past, sending information required large media companies with sufficient investment capital. Whether it was a newspaper that was distributed nationwide or a radio station that needed broadcast frequencies and a lot of technology and personnel. Only for the maintenance of the current operation. Today, young Bloggers dominate the Internet. 17 year olds or 19 year olds who already reach millions of people with just one posting. While TV productions have to make an effort, big teams drive up and elaborate productions, you only need a smartphone and a smile. Both reach the same number of people, but with absolutely different investments. The bloggers even have another advantage, their fans are absolutely involved! For their fans, bloggers are idols. Simple advertising must always convince, they have already convinced.

Fans of today are the elite of the future

You can see how the world of marketing and marketing has changed. Due to the revolution in the transmitter-receiver model, there are countless new forms of marketing today. Likewise, the powers have changed. Bloggers exert great influence on the thoughts of their fans. They are still all young but in 10 or 20 years, their young fans are the forests of the future and the people who will decide where our world will go.

Social networks have revolutionized the whole world

Due to the entire globalization and the networking of the world, there is today hardly any demarcation between individual cities, regions or countries. The transitions are largely fluid and so the revolutionary changes brought about by social networks are changing not only individual countries but entire continents. In Germany, too, social networks have changed a lot. People today can communicate in any situation, with their friends or with their family. Keeping distances and locations bound no longer plays a special role through messenger services. On holiday, on a business trip or away from home. Today you can not only exchange text but also photos or videos. Even whole 360° views or even slow motion videos of special moments are possible.

Start ups and giants: The differentiation of networks

Everyone carries their photo album with them at all times. Memories, friends and future events planned in social networks. The entire life is increasingly organized around the platforms and portals. Small businesses become big companies and real giants. Others disappear.

The first and only large German network: StudiVZ

Do you still know studiVZ? StudiVZ was the first large social network programmed in Germany. Of course, it was only a copy of an American system, but we were the first to get a large, relevant number of users enthusiastic about it. This is why studiVZ was taken over by the Holtzbrinck Group only a short time later. According to Spiegel information, StudyVZ was purchased for up to 100 million.

Facebook and Google become online giants

At the same time, of course, Facebook came up in Germany. Facebook was the most popular social network in Germany and Facebook still is. Founder Mark Zuckerberg has managed to establish a worldwide phenomenon with his network. More than twenty million people are registered in Germany. In addition there are hundreds of thousands of groups and fanpages. Facebook has thus registered almost half of all German Internet users with itself. That of course gives the company an incredible mark makes. Away from Facebook, there’s YouTube. YouTube has as many users, but does not offer the same communication and exchange possibilities. YouTube as a video streaming platform is not intended for the personal and emotional exchange of information. Nevertheless, it is as big as Facebook and has the absolute supremacy in the field of video streaming in Germany and worldwide.

Facebook and YouTube revolutionize the world

Nowadays, it is no longer just private individuals who use social networks for communication or further training. Also in companies, the simple and direct communication of the social networks is popular. Employees use Facebook for coordination and internal communication as well as for data transfer. Department heads and bosses let new employees learn software and products through video tutorials on YouTube. The billions of videos offer companies incredible know-how that their employees can acquire. In the past, a specialist would have been needed for every single topic, but today the graphic designer can quickly watch a video coaching on the subject Adobe Premiere Pro or on content management systems (CMS), so that the company can manage its own website without the help of an advertising agency.

The first Youtube video of the founder himself

Segment networks: Twitter, Pinterest, Snapchat, Tumblr, etc.

In addition to the large social networks, there are of course also a large number of smaller networks that more or less survive. There are various representatives here, from larger networks such as Twitter, which has its justification primarily through politics and American celebrities, to smaller ones such as ask.fm or Tumblr. You only have a small user group, but this is relatively special. For example, if we take a look at Twitter, the network is mainly used by politicians for extremely short statements. Politics is a very complex field and the short message service Twitter only allows messages 140 lines. This makes it very easy for voters to summarize complex content. Journalists like to record these tweets and include them in their reporting. While Twitter has little relevance for the normal social media user, it is still attracting attention in some circles. Likewise it is with Pinterest, this network mainly use creative, fashion designers or even photographers. Here you can get inspiration for your photo shootings and your next advertising campaigns. Instead of text, the network relies primarily on photographic material, which is constantly updated in its own timeline.

Social networks in the future

Localization: location determination of girlfriend and persons within a radius

A current trend that many social networks are concerned with is the constant localization of people. There are already new social networks that rely solely on seeing friends on a map. This not only gives you an overview of what someone is doing, e.g. by updating the status, you can even see directly where the person is. So you can quickly merge individual groups to e.g. start calls. Localization has long been built into the various applications. Many users, however, have prejudices, the constant location of their own location and the constant sending of this to friends and other users in social network, worries them.

Also the German data security makes the social networks in relation to the localization again and again a line through the calculation. Currently, most social networks offer short-term localization. So you can share your location on Facebook with selected friends for 60 minutes.

What is the benefit of localization?

A simple example would be a meeting in the evening. Several colleagues go home and arrange to meet in the city centre. Shortly before, a colleague from outside sends a location when he starts running. The others meet and can always see where the person is. Not only do you have an approximate estimate of how long it will take, your own announcements are always somewhat inaccurate, you can also help the person find the right place. Of course such ‘espionage’ features are also interesting for couples or for parents who want to know where their children are.

Social Commerce: Referral buying in social networks

We all know e-commerce. Although the industry has only been around for 20 years, it already feels like classic commerce when you consider the new possibilities of social commerce. E-commerce always offers a barrier for all visitors, the shop is strange, the recommendation of a third person, who is unknown to me as a user personally. But when products are promoted via social networks, there is often a recommendation from a friend behind it. This is why e-commerce in the area of social media is absolutely promising for the future.

Let’s just look at a small example. We have a certain fitness product that has been liked by a total of five thousand people. Four of these people are my friends and they recommend the product. If I, as a potential consumer and customer, go for the product now, I will immediately see that four of my friends like the product. The purchase decision is thereby relieved to me in certain parts, since I trust the recommendation of my friends very much. I also trust the recommendation of people I value. These include influencers and bloggers, as mentioned earlier, who are regarded as idols by many followers in the social media.

Ein Beitrag geteilt von Kim Kardashian West (@kimkardashian) am 15. Mai 2017 um 1:59 Uhr

Social commerce is making its first steps and its first beginnings. Bloggers have their own shops, even on Facebook fanpages there are small integrated shops where users can get information directly from Facebook instead of switching to their own online shop with a click.

Permanent networking and swarm intelligence: We know everything about you

In addition to the localization of people and social commerce, the even more extreme networking and constant activity is part of the future of social networks. No matter if we are talking about Wearables, e.g. sports watches or Smart Watches, as well as mobile phones, loudspeakers that listen to us and answer us all the time, or cars, the brakes before we do it and communicate directly with each other in case of an accident. We are constantly surrounded by electronics and data is constantly being sent. This constant updating of information related to individuals allows social networks to make optimal use of it to improve their own performance. For example, Google is now actively asking about the experience of being at a particular location. When we visit a café like this, our mobile phone automatically asks us if it was full. For the user this does not make sense at first. However, this allows Google to optimize its results and to predict the approximate number of people in the coffee at a certain point in time already in the search queries.

This swarm intelligence will further revolutionize social media and related offerings, as well as search engines. In general, this is another future trend.

From garage to large corporations to cartels?

Have you ever seen how many companies Facebook has founded and how many startups Facebook has bought? Do you actually know the corporate structure of Google with individual innovations and new companies? The industry giant Google alone unites several billion users every day with its search engine and video platform YouTube. Google Inc. also conducts research into self-propelled cars, gives companies the opportunity to use a complete office package, invests in cloud software and huge data stores. It’s the same with Facebook, from personalization to technical innovations, the American company of founder Mark Zuckerberg invests in various areas. They all complement each other and lead to common new solutions, such as the example from demand to evaluation of the café.

Social networks have a great future

People love social networks and since their inception, not only have there been hundreds of millions more users each year, but the different providers also differentiate themselves, as do the social networks. Instead of having one or two large networks as before, the networks are separating more and more. We have Facebook for the personal information and emotions, there is Snapchat that allows you to be constantly “live” there. Instagram gives insights into the most beautiful moments of the day, Tumblr shows his latest creative works. Twitter allows politicians to give short statements and journalists to research quickly. YouTube gives people worldwide the opportunity to see news, receive critical information and learn new things through video tutorials and online courses. On Pinterest you can get inspiration and plan your next shopping trip. At the same time there are Foursquare’s best places in a city and Messenger services like WhatsApp that allow constant communication with our friends, alone or in groups. And these are just a few of the networks that are currently popular.

Social Media Basics for Agencies and Managers

What exactly are we dealing with? To enable you to answer these questions in advance, we will explain step by step what is important in social media marketing. If you want to book us as a speaker for your next employee training or the next Online Marketing Congress as a speaker, read more about Social Media Speaker here.

Why? Why do we spend hours every day in social networks?

Social networks are independent spaces:

• You are networked with other offers (cross-media, multimedia)
• No second website but demand independent content
• Contents with added value ensure interaction, because social networks live from communication and interaction
• Bring demonstrable successes and sales
• Reach target groups extremely accurate

Social media is relevant to:

• Branding and image building
• Recruiting and branding
• Contact with the media, opinion leaders, multipliers and others
• Marketing and sales
• Development of new target groups
• Product development or further development

Before we start, let’s take a look at some of the findings of Hootsuite / We Are Social 2017. The cooperation publishes new reports on global social media behaviour as well as for individual countries. First of all, we wanted to draw your attention to three points:

1. Youtube and Facebook are the market leaders in Germany
2. Search for information starts on the Internet
3. E-Commerce is now standard for companies

Source © We Are Social / Hoot Suite / global web index

Media use in social networks

Development of online use in Germany from 1997 to 2016

Persons from 14 years

source © ARD online study 1997, ARD/ZDF online studies 2000-2015

Is the growth continuing? Yes!

• Today 83.8% of persons aged 14 and over, 56.1 million
• 10 years ago 59.5%, 38.6 million
• 20 years ago 6.5%, 4.1 million
• Jump 2015, 2016 with 3.4%

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we look 4 times as often at screens. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

• We spend almost 5 hours on average on the PC
• More than one hour on smartphone
• We chat about one hour a day
• To this must be added 2.5 hours in front of the television

[shortcode variable slug=”adsense”]

Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

1. 18-34 years (Millennials)
2. 35-49 years (Generation X)
3. Over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have so far been like synonyms. But he notices that the smartphone has also become a matter of course for his age group, Generation X.”

• 35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
• 18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
• 50 years: 20 hours 22 minutes, 4 hours of which in social media
• Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

• Youtube: 69%
• Facebook: 61%
• Whatsapp*: 55%
• Facebook Messenger*: 39%
• Instagram: 21%
• Google+: 20%
• Twitter: 19%
• Skype*: 19%
• Pinterest: 16%
• LinkedIn: 10%
• Snapchat*: 10%
• Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

• Videos: 73%
• Messenger, Communication: 56%
• Card Services: 44%
• Gaming: 34%
• Banking transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

• 81% visited shops also online
• 77% are looking for products to buy them
• 72% bought digital
• 64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Digital selling volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenses distributed between the individual user groups?

• Over 50% of online users have spent more than $500 on digital purchases.
• 20% even more than 1.000 $
• Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Users make the most frequent purchases for the following products.

Heavy User: 3 hours a day on social networks

1. Clothing, accessories: 58%
2. Books: 38%
3. Films, Cinema: 31%
4. Furnishings, accessories: 28%
5. Flight tickets: 28%
6. Health, Beauty: 28%
7. Apps: 28%
8. Games, toys: 27%
9. Travel (without flights): 25%
10. Music: 23%

Light User: About one hour daily in social networks

1. Clothing, Accessories: 48%
2. Books: 39%
3. Flight tickets: 33%
4. Travel (without flights): 30%
5. Furnishings, Accessories: 23%
6. Films, Cinema: 21%
7. Health, beauty: 20%
8. Toys, games: 20%
9. Apps: 18%
10. Music: 17%

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Use Mobile

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

Change of use

USA 2016

source: global web index

Social Media recommendations

We regard these points as relevant

• Reaching target groups > Network expansion< Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
• Snack Content > Photo / Video Production< Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
• Communication Management > Questions & Answers< For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
• Retargeting > Advertising< We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through Adspend we reach significantly more people than through a simple, organic structure. Therefore, we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
• Linkaufbau > Trend Blog< User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Range and Upsells. The contents can be used further, for example a well done video tutorial in text form.

Facebook: Statistics and recommendations

Use
Source: Facebook Company Info & Mark Zuckerberg

• 26 million users in Germany
• Worldwide 1.9 billion users
• 1 billion uses the FB Messenger
• Target group: all age groups (14 – 65+)
• 60 % of users access the site up to 8 times a day
• 1.6 billion Likes a day (2014)
• 60 million pictures and photos (2014)

Recommendations

• Channel Designs for cover picture and profile picture< Corporate design for FB and all other social networks
• Templates for postings, photos and VIdeos< For themes, products and special events (like "Black Friday", "Christmas", etc.)
• Retargeting
• Photos
• No hashtags > direct links to the shop
• Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
• Posting Frequency< We post 3-5x week current content, also foreign content, if appropriate.
• Sales tricks< Artificial shortage? Sale! Last pieces in stock! Only today!

[shortcode variable slug=”adsense”]

Youtube: Statistical data and recommendations for video marketing

Utilisation
2016

• 8 million users in Germany
• Target group: 10 – 60 years
• 92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

Referral

• Advertising spots
• Influencer Marketing
• Tips and recommendations from employees
• Backstage at the shooting, etc.
• Presentation of companies and tradition
• Craft, production, technical details and quality

Instagram: Use and statistics

Utilisation
source: Instagram Business

• 9.8 million users in Germany
• Worldwide 600 million users
• 1 million Advertisers
• Target group: 16 – 29 years
• 83% of users are under 35, 60% under 25
• 36% of all Germans between 16-29 are registered
• 4.3 billion Likes a day
• 98 million images

Referral

• Reach new target groups< Instagram enables us to reach a much wider range of target groups than Facebook.
• We post daily to Instagram, 1-2x
• Trend Keywords
• Planned content
• Connection with other channels
• Software

Pinterest

Utilisation

• 3 million users in Germany
• 100 million users worldwide
• Target group: 16 – 34 years, 80% female users

Referral

• Link assembly< Shopping Backlinks for Styles
• Inspiration (for equipment and similar fields)

Twitter: The Media Network

Utilisation
Source: Twitter Company

• 12 million users in Germany, only 3-5 million users have an account
• 321 million active users worldwide
• Target group: 25 – 44 years
• 500 million tweets daily
• 80% use Twitter mobile

Referral

• Easy + Fast handling and advance planning< relatively little work like Pinterest, we take directly with
• Source for media and journalists

Snapchat: Inspiring young people

Utilisation
Source: Snap me if you can

• 9 million users in Germany
• 100 million users worldwide
• 6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

• Regular Stock Shooting
• Own, fresh image material for social media + short e video clips
• Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
• Content in simple form< Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Agency services and expertise for consulting and management

• Social Media Keynote Speaker
• Social Media Marketing Concept
• Content strategy and planning, basis: target group analysis
• Multi-channel management and channel setup
• Campaigns, channel and fanpage design
• Facebook Ads (partner agency)
• PR and the public (communication concept)
• Design Workshops
• …

Summary

1. First Communities and Data Transfers from User Groups
2. Forums and pioneers like Ebay
3. The Web 2.0: Communication after the Millennium
4. Success on the Net: From Large Media Publishing House to Blogger
5. Fans of today are the elite of the future
6. Social networks have revolutionized the whole world
7. Start ups and giants: The differentiation of networks
8. Facebook and YouTube revolutionize the world
9. Social networks in the future
10. Localization: Positioning
11. Social Commerce: Referral buying in social networks
12. Permanent networking and swarm intelligence
13. From garage to large corporations to cartels?