Web design test environment: Photoshop tutorial for managers and advertising agencies

Web designers in advertising agencies should always have their finger on the pulse. The reality often looks different. As a consultant in advertising agencies I often see desperate attempts to work fast in Photoshop. For a few icons you can easily lose a whole day of your employee. But screen designs in the basics can be so simple. In my new Photoshop video tutorial I show you in a simple way how you can quickly create screen designs, for example for presentations. If you understand the basics, you can then quickly work your way into more complex Photoshop layers and create mock-ups with hundreds of layers. But first of all it’s all about the basics! The tutorial comes right after the video tutorial.

Photoshop Tutorial: Webdesign or Screendesign

Quick screen design or web design in Photoshop

Screenshot of the screen via print key (Windows), top right

Photoshop, create new project. Photoshop will give you directly the right dimensions, mostly HD 1920×1080. Depending on the screen of course differently. If you have two screens, now comes the intermediate step, you have to cut the graphics. You can do that easily with Ctrl + Alt + C. Here you can find more Photoshop Shortcuts.


Create new layer, create group, create mask and off you go!

In the end, you can save everything for web and devices and quickly send it or take it with you to a customer presentation.

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Creative ticket design: Here’s how it’s done incl. videos – learn for free

Tickets are essential for events and allow easy access to performances and shows. They are both access authorisation and security at the same time and for this reason are often protected against duplication by a variety of security features. The methods used here range from simple numbering to watermarks and holograms – which not only increase the security against forgery, but also the production costs.

Create professional design with Photoshop

An additional aspect is that an admission ticket can be much more than a means to an end: it creates connections among like-minded people, invites people to collect and grants memories of certain events.

For this very reason, tickets can be turned into true works of art and thus secure a place on the pinboard or in the picture frame. After my last article on CYMK color adjustment and cropping, let’s take a look at ticket layout today!

Format and basis

Even before creating a new document, some basic ideas should be recorded. The admission ticket should be tailored to the right target group. Format and material are an important part of the design.

The document should also include the bleed allowance required by the printing company, as this can only be changed with difficulty afterwards.

The best formats are sizes from DIN A5 to DIN A7 and DIN long. These offer sufficient space for design and information and can also be provided with security features such as tear-off edges or perforations. On top of that, these formats make it easier to send by post.

How it’s done: Create document

Once the document is created in Photoshop, the design process can begin. Here, care should be taken to place all necessary information clearly and visibly on the admission ticket. During the design process, it is also important to keep in mind which part of the ticket will be removed on admission and which part will remain with the event visitor. It is essential that the ticket contains information such as name, subject, price (also in the case of free events), date, time and seat number so that it can be used properly as an access authorisation to the event. Only in this way can a flawless, binding contract be concluded between the organiser and the visitor.

Once this information has been placed, further design elements, graphics, background images, frames or typography can be added as desired. There are almost no limits and even special colours such as gold and silver can be printed. With special colours as well as special requests for subsequent varnishing or coating, it is usually necessary to use a separate layer for this colour and to work with a spot colour. Here, every printing company has its own specifications, which must be adhered to in order to achieve a perfect result.

Examples for specifications on the ticket:

  1. artist, Theme, Exhibitor
  2. price
  3. date and period of validity
  4. seat position

Safe from unauthorized duplication

Event tickets only make sense if they can be validated. A simple perforation line is the simplest solution here. In this way, a part of the ticket can be cut off cleanly and effortlessly. Perforation is recommended for grammages of 135g/m² and above, with lighter paper grades the risk of the paper tearing completely increases. This way the ticket can be kept as a souvenir after the event. It is inserted by means of a dotted line at the desired position. To be on the safe side, a separate document of the same size should be created for perforation data, with the file name containing “perforation template”. PDF is a suitable file format.

In addition, many service providers offer to provide printed matter with consecutive numbering – this kills two birds with one stone. On the one hand, the corresponding invoice number also appears directly on the ticket, and on the other hand this number also ensures that no ticket exists twice. A handful of printers even allow you to include your own numbers from a CSV file.

However, in order to make an admission ticket virtually forgery-proof, a great deal of additional work is required. A simple perforation can be easily imitated and therefore there are many ways to protect a ticket from unauthorized duplication. Starting with UV security varnish, which most printing companies offer for exactly such purposes, through special paper, which for example contains a coloured intermediate layer and thus attracts attention during inspection, to holograms and embossing. Here, however, attention should also be paid to the correct relation to the total budget. Often a fancy paper grade, which is not to be found in every office supply department, is enough to put a stop to counterfeiters.

The more expensive an admission ticket is in print, the more difficult it is to copy. In relation to security, however, the production costs also increase, so it is important to assess whether and which security features are necessary.

One ticket for all ?

For larger events, it may happen that a single version of the ticket is not sufficient and does not sufficiently cover the needs of the visitors. Group, free or VIP tickets can be the answer. These can help to make the event more attractive for certain groups of people and attract a larger audience. Furthermore, strictly limited tickets are also available, which include a backstage pass or can be combined with other events – such as free travel by train. These can be based on the basic design of the original ticket, but may include, for example, a different colour scheme or pattern as well as special colours (gold, silver).

The advantages of a label printer

Print shops often have longer production times, personal support is not available or prices are too high (especially for short runs). In this situation an own label printer is worth its weight in gold. Apart from the moderate purchase price, it offers many advantages over professional printing service providers. The way from design to the finished card is noticeably simplified and is done in only a few steps. Smaller quantities can thus be produced economically and effortlessly.

The biggest advantage, however, lies in the choice of printing material – this can be chosen freely and is not subject to the strict specifications of the printing companies. In terms of colour and print quality, label printers play on a high level and are almost on a par with professional printers. Although they do not offer any finishing or perforation options, these can be compensated for in a further step – by hand or a perforator.


In summary, it can be said that creative ticket design with today’s means can be done even by amateurs – provided that the printing specifications are taken into account. It is important to reach the target audience and always keep the ticket in mind as an eye-catcher and figurehead for the event. Security features only make sense if the additional effort is justified and the costs do not exceed the budget.

Having your own label printer can certainly lead to enormous cost savings, if often various short runs and layouts are to be realized in a short time.

Photoshop tutorial for logos with cartoon characters

Minimal design is in vogue, of course. Many companies still need a logo with power! That’s why people have always liked to use mascots or cartoon characters. They revive a brand and give it a quick reference point for third parties. Lions are strong. Doves are peaceful. Doctors are reliable. Designing your own cartoons in the process can sometimes be very expensive for the company. That’s why I show you here how to quickly and easily (thanks to the internet) create great cartoon characters for your own logo.

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Photoshop Tutorial: Logos with Cartoon Characters

Instruction: Design logos with cartoon characters without much effort

On the web you can buy many elements ready to use, including cartoon characters. If you want to start now, you can find here my recommendation for Cartoon Characters. You will get a complete set with different styles, emotions and accessories (iPads, explanatory panels, signs, etc.) You can then unpack the set and open the different presets (Photoshop, Illustrator) or take the templates directly (.jpeg, .png). This is what a quick logo design looks like.

In the first step, this is what the unzipped files look like, with a large selection of ready-made figures.

In the folders you will find many different figures, not only finished, but also in PSD and AI.

Played in Photoshop, they bring logos to life immediately.

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Facebook Ads Campaign Design Templates

Advertising on social networks is the key. You can rely on this, at least if your target group is somewhere between 21 and 38 years old. From the young people of the past, today, a lot of buyers have become buyers. The living conditions have changed, the social network has not changed. Did you know how much time each German on average spent with Facebook? With targeted advertising campaigns, you reach the best and most efficient results for your product or brand on Facebook. Since we often have small questions in e-mail, we wanted to compile the most important designs for Facebook Ads:

Facebook Event Ads & Page Like

Designs for Facebook Event Ads & Page Like banners are best created with 1200 x 444 pixels. This unit is not used by Facebook, but today we have to think about many devices, from the notebook to the iPhone. With 1200 x 444 px, you always have an exact resolution on all end devices, even with modern Retina displays.

Create design with 1200 x 444 pixels


Desktop display will be 470 x 174 pixels / Mobile display will be 560 x 210 pixels
– is automatically scaled by Facebook

Facebook Website Link & Offer Ad

Facebook Website Link & Offer Ads differ only slightly in their vertical dimension. Facebook used here instead of 444 pixels, 627 pixels. Therefore, always set your design for Web site Link & Offer Ad Banner at 1200 x 627 pixels.

Create design in 1200 x 627 pixels


Desktop display is at 470 x 246 pixels / mobile display is at 560 x 292 pixels
– is automatically scaled by Facebook

Facebook Fanpage Design Template: Free Tutorial

Facebook change its style every year. Although the dimensions for the own Facebook title image (850 x 315 pixels) and profile image (180 x 180 pixels) remained, the layout has shifted a bit. If you want to bring design elements (such as color traces) into your fanpage design, you have to consider the new positioning of title and profile pictures. In our small example tutorial, it is easy to see how the hand does not pass cleanly from profile to title. It is a little bit moved to the left. The change is minimal. The profile is slightly further to the left than before (see screenshot). To save you time I created a Photoshop design template in the university. Here you can easily insert existing graphics and save 1: 1. A small tutorial and the download you will find in the further post.

Facebook Fanpage Design in 4 steps:

Step 1: Facebook graphic layout in Photoshop

The PSD is created twice as large as needed. Why? Thus, you definitely get no problems with the profile image, the dimension of which is larger than the pixels actually displayed. Insert the graphics into the provided folders (title, profile). Tip! As marked in the template as “EXAMPLE”, the background layers of the profile and title image. This keeps the transition clean and you can move the background freely and easily.

Step 2: Disable preview level

To save Facebook profile and title images, first disable the top level “profile image – shape”.

Step 3: Select and release masks

Select the masks of the two folders (title, profile). Very easy with ALT + mouse click (on the mask). Switch back to the normal view and free the picture (Edit> Release). So you have the original dimensions. As a reminder, title must be (minimum) 850 x 315 pixels and the profile image (min.) 180 x 180 pixels, but the display is limited to 160 x 160 pixels.

Step 4: Save and upload

Save your picture as .jpg with quality level 10, 11. In the following you can upload your new profile and title picture to the Facebook fanpage.


Facebook Fanpage Design – Free Photoshop template (PSD)

Update! Facebook has changed its fanpage dimensions for designs & layouts 2016. For your own channel design this means: New dimensions, new ideas! While the dimensions remained the same in 2014, the proportions of the profile picture and cover picture will change. The cover picture is now 830×315 pixels instead of 850×315 as before. The Facebook profile picture remains at 180×180 pixels. This means that the fan page layout has changed only slightly. For online marketers, social media managers and designers the small difference is still important when it comes to perfect social media designs. If you want to include visual effects in a Facebook fanpage, you have to consider the new positioning.

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Facebook Fanpage Design

For beginners, I will describe the use of the template in detail again in steps 1-8. The download of the free Photoshop template (PSD) can be found at the beginning and end of the article. If you don’t feel like reading, you can also watch the Facebook Fanpage video tutorial or read the written tutorial below. The download is directly below the video.

In a few steps you will learn how to create your own individual design and look professional – even without an extra design agency. You can download the free layout package here:

Download > Photoshop (.psd) template for Facebook Fanpage Design
/ zip archive

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Create Facebook fan page design


Facebook fanpage designs are something special: They include the Facebook fanpage banner as well as the matching profile picture of your fanpage (Facebook internal company or project page). We as a creative and corporate design agency in Cologne design for numerous customer projects, whether in Hamburg, Munich, Düsseldorf and Hannover. We always pay attention to current dimensions, which are given by the company Facebook for the design of the fanpage, but also to smooth transitions (!) between the two graphics. Only smart layouts make these visual transition effects possible. This is how you stand out from the broad mass of Facebook fan pages. Your possibilities are as follows: You can hire a designer or you can design your own (or have your employees design). We provide you with the current layout package of our media agency free of charge! Including Facebook fan page banner and profile picture.

Instruction – Facebook Fanpage Design Tutorial in 4 steps:

The change is minimal. The profile is a bit more to the left than before. To save you time I created a Photoshop design template in university. Here you can easily insert existing graphics and save them 1:1. A small tutorial and the download can be found in the following article. I would be happy about some Likes and nice recommendations!

Step 1: Open Facebook graphic layout in Photoshop and start design

The PSD is 2x as large as needed. Why? This way you won’t have any problems with the profile image, which is larger than the actual pixels displayed. Put your images in the designated folders (title, profile). Hint! As marked as “EXAMPLE” in the template, connects the background layers of the profile and title picture. This way the transition is kept clean and you can move the background around freely and easily.

Create Facebook Fanpage - Photoshop Template | Lukinski Cologne

Step 2: Disable preview level

To save Facebook profile and cover image first deactivate the top level “profile image – shape”.

Step 3: Select and release masks

Select the masks of the two folders (title, profile). Simply press ALT + mouse click (on the mask). Change back to the normal view and crop the image (Edit > Crop). This way you have the original dimensions. Remember: title image must be (min.) 830×315 pixels and the profile image (min.) 180×180 pixels, but the display is limited to 160×160 pixels.

Step 4: Save and upload

Save your picture as a .jpg with quality level 10, 11 and then upload your new profile and title picture to the Facebook Fanpage.

Download ‘Fanpage Design’ template (Photoshop)

Download > Photoshop (.psd) template for Facebook Fanpage Design
/ zip archive

Creative Commons License Agreement

Update! Feedback from a reader:

Is your PSD template still up to date for the new fanpage on facebook? (thanks!)

As the article says, no 🙂 Facebook has now separated profile + banner. So you don’t need an extra layout for your own Facebook channel anymore.

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Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind it is not particularly difficult. Users give out their information (location, friends, interests, etc.) and are then advertised again using their data. Anyone who has ever worked with Google AdWords will quickly understand the principle. The post application settings on Facebook essentially offer three options: The age of the Facebook user who sees the ads, their interests and hobbies and where they live.

Tip! XXL Guide: Facebook Pixel, Ads & Campaigns

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Improve contribution range: through Facebook targeting

Facebook calculates an approximate reach with every >strong> new campaign. This is achieved (approximately) without any further viral effects. That means, for a certain budget you get a certain amount of views. If people interact with your ad, the reach will increase, because now friends (without ads) will see your contribution. Few, but some contributions then make the leap to vitality. It is, classically speaking, word-of-mouth propaganda, i.e. a topic that spreads by itself. But you can already see that from a fixed advertising budget to vitality, it is becoming increasingly difficult to predict.

To ensure that the success of your own advertising campaign on Facebook does not remain a game of chance, campaigns should be planned as precisely as possible by the social media manager. The exclusion of criteria in the Facebook Ads settings considerably reduces wastage. The choice of age and place of residence are the two decisive variables. Avoid targeting groups of people for whom the purchase or interaction with your product is not of interest. Basically you have three quick options in the Facebook Ads:

    1. Filter: Age of the users
    2. Filter: Place of residence
    3. Filter: Interests of the audience

Facebook ads targeting: Age of the target group

The age of Facebook users gives you the option to show ads to those for whom your advertised product is interesting. Different age groups have different goals, wishes and ideas. This means that campaign segmentation for larger projects also makes sense. This means that you place different advertisements for different age groups. In general terms, a flashier design for young people, discreet high-quality layouts for middle age groups and conservative, or simply kept simple for older people. Depending on the group, of course, the texts of the advertisements can vary. As a social media manager, you can definitely achieve better conversions (i.e. the user performs the desired action, for example the “click”).

Facebook ads targeting: Residence of the target group

Large companies market themselves and their products and services internationally, if possible. However, regionality, especially in social media platforms is again a big topic. The selection of the place of residence makes it possible to target the target group even more precisely than just by the age of the users. Especially for regional products, services or even local shops, such a specification by place of residence is recommended. Advertising campaigns can thus be targeted with this setting. In doing so, advertisers and social media managers can design entire test concepts. For example, if you want to test the regional success of a possible project. This filter function also makes sense for multilingual campaigns. Often the reach increases as well, certain places are heavily courted, others less so. The principle of the real world applies here: the bigger the city, the greater the competition.

Facebook ads targeting: Target audience interests

However, if you are about to launch a new film and want to promote the premiere day in relevant target groups, use interests. A film about cars, motorcycles and speed is a well-defined product. I cover the interests of the target group in many areas, be it car and motorsport video games, magazines or even brand fans. All these variables can be defined as “interests”. So people who have marked certain video games, magazines or brands with “Like” on Facebook will see the ad. Since they are already activated for the topic, the probability of interaction is higher than with the total user mass.

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Facebook Ad Pixel & Design Templates – The first step + free PSD

Advertising on Facebook is everything! At least if your target group is somewhere between 20 and 40 years old. The kids of yesteryear are now wealthy adults with regular incomes. Living conditions have changed, the social network has not. That’s why online marketers know that the best and most efficient results are achieved by Facebook campaigns. Therefore, here are four design templates for free download for your Facebook ad:

Read more...Download: 4x graphic file for Facebook ad campaigns (2014)

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Tip! Our XXL Guide: Facebook Ads – advertising, ads and pixels

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Facebook Event Ads & Page Like

Create your designs for Facebook Event Ads & Page Like Banner with 1200 x 444 pixels This gives you an exact resolution, even with modern retina displays.


Desktop display: 470 x 174 px
– is automatically scaled by Facebook

Mobile display: 560 x 210 px
– is automatically scaled by Facebook


Facebook website link & Offer Ad

Facebook Website Link & Offer Ads differ a little in the vertical. Here, instead of 444 pixels, whole 627 pixels are used. This is due to the different ad format. Create your design for Website Link & Offer Ad Banner with 1200 x 627 pixels.


Desktop display: 470 x 246 px
– is automatically scaled by Facebook

Mobile display: 560 x 292 px
– is automatically scaled by Facebook

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