Preparation: arrangements for fast video production

Preparation is the be-all and end-all. Since the brand is about to launch, our model was first of all shown the website and of course the product, which it is here. Then it was discussed what kind of photos should be shot, so that our model can prepare for the shooting and knows how she should pose. Before the actual shooting can begin, test photos are first made, among other things, to adjust the last settings in the technique.

Studio: Technique & Equipment

Light, camera, background! These are the essential things for a shoot. We have for you a small montage of the studio where the shooting took place.

https://www.youtube.com/shorts/yjoIX9B9cuM

What equipment do you need? Which camera should you buy? What about light? Do you need multiple light sources? For more information as well as inspiration for your own studio, check out this article:

• Set up YouTube Studio

Shooting: coordinate products, team & model

The next step is the actual shooting. The client wants to shoot product photos for e-commerce, as well as TikToks. The shoot took place indoors in the studio, as well as outdoors. Here you can find a small Behind the Scenes insight.

@cmmodels

Behind the scenes with our beauty Anusha 🥰💕 #modelagency #model

♬ Hung Up (SDP Extended Vocal) [Edit] – Madonna

You have never shot a TikTok yourself? Then we have a few tips and tricks here:

TikTok: Production tips & tricks

Production – Make sure the environment has a neutral background as well as lighting conditions (the light should come from the front). The video should be filmed on edge so that the algorithm can sort the video and have a length of about 30 seconds. Shots are welcome to be repeated, so the best scenes can be edited together.

Editing – Work with lots of short cuts and nice transitions or effects. Use visuals to keep the user interested. Also, use trending music and hashtags that match the video, as this will draw viewers to your video when they search.

Publishing – To be placed in the newsfeed, you should use the #fy or #foryou hashtag.

1. Neutral background and good lighting conditions
2. Film upright
3. Length about 30 seconds
4. Repeat recordings
5. Many short cuts and nice transitions or effects
6. Trending music and hashtags
7. #fy, #fyp or #foryou hashtag

Also interesting: Blog all about content creationion

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Creating valuable content: more than just advertising

More than just advertising, what does that mean? Content creation means the creation of content that is tailored to the target audience. Valuable content is created that is accessible to everyone free of charge on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in the target audience. What types of content there are, what you need for it and how to create it effectively, you can learn here!

• Creation of valuable content

Content Ideation: Generating Ideas – Techniques

Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation.

• Content Ideation