Cross-sell – Social Media Agency https://socialmediaagency.one Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand. Sun, 02 Aug 2026 10:19:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.7 Down-sell: The selling of cheaper products https://socialmediaagency.one/down-sell-the-selling-of-cheaper-products/ Fri, 16 Sep 2022 06:00:28 +0000 https://socialmediaone.de/down-sell-the-selling-of-cheaper-products/ Down-sell – In down-selling, you actively recommend a lower-priced product to your customers. Together with your customers and their requirements, you work out which product fits their needs. At first it seems like you are losing money, but it is actually free marketing (word of mouth). Through your honesty and the good experience the customer has with your company, he will tell others about you. In the process, you retain the customer and generate new customers – without having to do a lot of canvassing. In addition, potential skips can be prevented and conversions increased.

Advantages of down-selling

Here you can see the advantages of down-selling:

  • More sales
  • Increase in customer lifetime value
  • More sales without having to generate new traffic

Down-selling quickly explained

Down-selling briefly explained:

  • Offer the customer a cheaper product

Up-sell and cross-sell

Up-selling is the additional offering of higher-value products or higher-value services. Cross-selling is the sale of related or complementary products or services, based on the products the customer has already purchased (or in which he or she is interested).

Learn more about up-sell and cross-sell here:

]]> Cross-sell: Additionally sell similar products – example email funnel https://socialmediaagency.one/cross-sell-additionally-sell-similar-products-example-email-funnel/ Tue, 07 Jun 2022 11:17:45 +0000 https://socialmediaone.de/cross-sell-additionally-sell-similar-products-example-email-funnel/ Cross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested).

Cross-sell: Application in marketing

Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which were “also bought by others”. A typical example of cross-selling similar products.

Cross-sell in the email funnel

Once a lead (a prospect who has signed up[opt-in] in the email funnel), “the machine” starts. After a few steps in the email funnel, you generate the first customers to whom you can offer an up-sell product.

Up-sell as an additional source of funds

Another popular tool to sell more is up-selling. Up-selling is the additional offer of higher-value products or higher-value services.

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