The origin of cookies

Cookies was founded in the early 2000s and owes its origins to a combination of music, the internet and the cannabis community. Berner, a passionate cannabis connoisseur and music lover, began his journey in the cannabis industry by combining his passion and entrepreneurial skills. Berner grew up in a family of self-employed individuals, which strongly influenced his work ethic. From an early age, his parents encouraged him to work for himself and not for a boss.

Exclusive tour! A look behind the scenes

Cookies is more than just a brand; it’s a phenomenon. From its humble beginnings to global recognition, Berner has shown how to succeed through passion, authenticity and innovation. Cookies stands for quality, community and cultural relevance and remains an outstanding example of how to build a brand that makes a lasting impression in the cannabis industry.

The hype around cookies

The hype around cannabis, specifically Cookies, came from the organic connection between music and cannabis. Berner used his connections in the music industry and social media to promote the Cookies brand. The brand quickly gained cult status because it knew how to create the right mix of exclusive cannabis strains and unique branding.

What makes the fire so strong?

Cookies’ recipe for success lies in its ability to offer an experience that goes beyond the product.

In the Cookies Stores, you will not only find products from your own brand, but also a platform for other brands to present themselves.

Forbes documentary: Cookie’s Business

The recipe for cookie success

Cookies’ recipe for success is based on several pillars:

Quality and variety – Tip 1

Cookies offers a wide range of high-quality cannabis products and strains that are carefully selected and tailored to the needs of consumers.

As always, a good product sells itself.

Strong brand identity – Tip 2

Cookies has a distinctive brand identity that is characterized by music, culture and lifestyle. The brand connects people and creates a community around the love of cannabis.

Platform for other brands – Tip 3

Products from Cookies and other brands can be found in the Cookies Stores. Berner describes the stores as a platform that also helps other brands to become known. The same principle is known from growth in influencer marketing; partnerships and collaborations ensure that the followers of one brand become aware of the other.

Transparency and authenticity – Tip 4

Berner attaches great importance to authenticity and transparency. He has been active in the cannabis scene for over 20 years and has established himself as a trustworthy figure.

Combining music and cannabis – Tip 5

The brand uses Berner’s music platform to promote its cannabis products and create a closer connection with its customers. Example? Cookies x Rick Ross (unfortunately we cannot embed, 18+).

The future of cookies: what’s next?

For Berner and the Cookies brand, it’s not just about financial success. It’s about leaving a legacy that will last beyond his own lifetime. After successfuly overcoming cancer, Berner sees it as his mission to connect and inspire the world through music and cannabis. Cookies’ legacy is an example of how a strong vision, combined with hard work and passion, can lead to a global brand that shapes the industry.

Cannabis in Germany

The hype doesn’t just exist in the USA. In Germany, too, the trend is beginning to treat cannabis not as a drug, but as a normal consumer good in everyday life. There are already the first providers dispensing cannabis prescriptions online, such as CannaZen here:

Cannabis hype: Read more

Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, as flower, oil or extract, but also as cannabis edibles (e.g. gummy bears, lollipops), but also as a center for innovative marketing strategies.

• Cannabis Hype USA