Customer loyalty: Reduce brand, awareness + store abandonments (sales)

S_kinski — Sun, 12 Dec 2021 15:36:40 +0000

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social networks, i.e. paid, additional reach through ads and especially important for e-commerce optimization 3) Retargeting, because this can reduce sales cancellations = increase in sales. The more paths to the customer, the more optimal the data treasure, the better!

Reach: Many contact points = very good

We just want to give a little food for thought on our social media blog today!

Which means:

Customer loyalty in social networks through permanent ads

Social media management is great for customer engagement.

One way to do that is through activity on your channel, but even better is through social ads!

Customer loyalty effect: TV advertising as a role model

According to the principle “a lot helps a lot”, through the permanent and target group-specific placement of advertising, you can remind people on Facebook, Instagram, Youtube & Co. of your brand on a daily basis.

Brand image and brand building through frequent contacts

The same effect occurs with classic marketing in city centers, but also on TV. When we see an advertising poster for a long time, we eventually pay attention to it. If it then doesn’t change immediately after a few days, the brand remains in our memory. This is how brands have become extremely established as a concept over the decades; just think of “Tempo” instead of handkerchief or the famous “Blubb” in spinach.

On TV, this attention is called airtime. The more airtime, the better.

The “blubb” of the 2000s:

Of course, the same concept can also be applied to service offers from companies or special offers for existing customers. Wouldn’t it be great if regular customers were the first to hear about something new from your company? With social media you can. At any time, 24 hours a day, 7 days a week and regardless of location.

With social apps, always and everywhere reachable / responsive:

Aborted sale: get users back

Directly another practical example in e-commerce. Because customer loyalty does not only exist in relation to your brand.

User adds Nike sneaker to shopping cart and cancels

The simplest case: A user goes to your online store and looks at shoes. The user decides on a brand, for example Nike. A sneaker in size 42, white color. He adds the sneaker to the shopping cart, but then cancels and goes to another website or social network – your customer is lost.

Order not?

This is where retargeting comes into play. Here’s how it works:

Retargeting process: Addressing the user again

The typical procedure:

User visits your social media profile / website / e-commerce
Tracking pixel registers the user
User leaves your online presence
User visits Social Network X
Suddenly your ad appears in Social Network X

Works for Nike, Adidas and all other brands:

Customer loyalty: 3 ways of optimization

There are several ways you can increase customer loyalty through social media activities:

Active community management – news, comments, etc.
Advertising on social networks – Paid (additional) reach
Retargeting – Reduce sales dropouts

Contacts – Social Media Agency