Set up YouTube Studio: DIY under 1000 Euro!

No matter when, at any time, the studio is wide and with just one click on the power strip the lights, camera, microphone and you’re ready to record! Such an own YouTube room is already luxury. I have fulfilled this little luxury last year! Now I can record a video at any time, immediately. Such a room not only brings “old” ideas to the implementation but also completely new concepts and projects. This is how we came up with new projects and our e-learning platform. It was already worth it, so I wanted to take you with me and show you how such a “studio” looks like, how it is built up, which technology you need and how much it costs! Especially the price plays a role for many people when they start with YouTube. Of course it makes a big difference if you blog as a private person or, as in our case, if you need a small studio.

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Studio, camera, light, microphone, memory cards – do it yourself guide

Studio and space: minimum 8 qm, better 20 qm

For Youtuber your own bedroom is enough, but if you want to produce videos for companies or for e-learning platforms, you need a little more space than 8 square meters. For a reasonably large studio I would recommend at least 15 square meters of space, even better 20 square meters. On the one hand, in the studio the tripod is placed, on top of it the camera, 4 daylights and the cables and ideally also microphone and audio cables. But chairs as also a big mirror are not wrong. All this must be taken into account and in the ideal case a possible complete darkening of the room. Why? Because of this, a constantly equal light situation can be guaranteed by daylight and abduction of the room.

Camera: Youtuber Cam, digital camera, system camera or SLR?

As far as cameras are concerned, there are definitely several recommendations.

Vlogs on the road with handy Legria X

It does not have to be the most expensive camera! We produce ourselves with different cameras, depending on the situation. Follow me around videos of bloggers or influencers for YouTube we make with our Canon Legria X camera. It’s perfect for blocking on the go, as it has a small screen integrated and an extremely good wide-angle lens. However, the camera is hard to get nowadays as it is no longer produced by Canon. What a pity! Nevertheless there are still some offers like here (picture) on Amazon where there are still a few available. As you can see on the small, rotatable screen, this handy camera is especially suitable for “Follow me around” videos in Vlogs. But for other shots we also have a second camera, a little bigger, a compact camera. Both cameras are also used in the studio when all the bigger ones are on the road on productions.

Studio e.g. with Canon 700D and successor 750D (tip!)

My recommendation, however, would be a reflex camera, as well as from Canon or Sony. With it you have a good image quality but also a good video quality. My Canon is a 750D, it has an integrated and tiltable screen, so I can look at myself while shooting, but also use the touch display to control all important functions without having to go behind the camera. Also here a tip, you will often stand alone in front of the camera, especially with tutorial videos, so you can coordinate everything yourself without wasting too much time of staff, also the concentration is higher. The Canon 750D is my favourite camera compared to other cameras, because you can get it in almost every wholesale and electronics store but also in online shops. Furthermore, many friends can get along with this camera and you can also get quickly necessary additional parts as well as batteries or permanent batteries which we will get on in a moment. From the price performance my recommendation among the cameras for YouTube and simple video production.

Tripod: Better heavy than light for stability

For tripods in video production, the most important recommendation is that your tripod should not be one of the lightest but also sufficiently heavy. If your tripod is too light, the risk of vibrations is too high, as well as the risk of the camera tilting, e.g. when changing lenses. When choosing a tripod, you should therefore pay attention to a high-quality material processing. The center of gravity should be able to be stretched far up, the heavier the lens is, especially the perspective from eye level is often important for the conversation. If the camera is then turned to a height of 180 m, the lens has to have a correspondingly wide stand but also guarantee the necessary stability as well as a low center of gravity. Here you can find a stable camera tripod.

Battery: Second battery in stock

A battery is a battery. Those who want to produce a lot need several batteries in stock, therefore, it is of course always recommendable to buy some spare batteries in the online shop and a suitable charger. If the camera is continuously running, as it is the case in video productions, a lot of energy resources are consumed. For a three-hour production one should have at least four batteries in stock. But since we work in a studio, there is a 4 Ingenious other solution, a permanent battery with a charging cable!

Permanent battery: continuous operation by power cable and battery adapter

The absolute highlight and insider tip for your next video production! I constantly had to change my batteries myself, which is especially annoying because the lower part of the camera is always placed on the tripod. It has to be unscrewed every time to get to the actual battery. At some point I started looking for a permanent battery with a charging cable so that I can leave my camera permanently in operation. And indeed, there is one! Super easy to order, fast delivery and already 24/7 recording, when I want and if the memory card allows it!

How to use this permanent battery? The setup is super easy, the battery is constructed in the same way as a normal one, in the housing you can put the plug in and you have a small box that can be put directly into the camera. There, where the battery is normally located, there is now a small plastic box and from our camera comes a charging cable. We can now take it along our tripod and put it into the socket at the bottom. The camera is ready for use with the camera permanent battery 24/7.

Lens: Standard lenses are good enough!

Of course, the use of lenses is always debatable in professional circles! But for our video productions the city is enough. At that time I got a package for my credits with second, this one has been on camera for three years and gives me excellent results. So I can say that if you get a camera, the lenses on it are usually absolutely sufficient.

But what I – who likes it – can still recommend as an extension is a lens that allows you to take manual focus. What is the advantage? Let’s just think, you make a cereal product for Youtube and want it in the focus of the picture, while the rest is out of focus. Same goes for the moderator in the room – they are in focus, the rest is out of focus. Not every standard lens offers this manual, adjustable function. That’s why I added a high quality lens to my camera.

Microphone

There is already much more to say about the microphone for YouTube production. First of all, you always have the microphones integrated in the camera, these are absolutely sufficient but are not 100% recommended for recordings that are made inside rooms because of the sound. As a possible alternative there are always two good recommendations, on the one hand a directional microphone, but even better a clip-on microphone including transmitter.

Directional microphones

Directional microphones many people may know when watching TV productions. The microphone is mounted on a long rod and is always pointed at people. This captures the sound coming from a certain direction. But these microphones can also be switched to the whole sound of the environment. Both are good for productions outside of rooms, but difficult for our YouTube setting, because we don’t have a production team on location and no sound assistant to constantly reposition the microphone. Also, reverberation and sound waves are always captured by the room.

No matter if the microphone is focused or not, sound waves are permanently in the room and are refracted from everywhere. For perfect productions it is recommended to use a clip-on microphone. Matching with radio link. If there is more than one conversation partner on site, you should have a level meter to them. Let’s have a look at everything in detail.

Radio microphones or clip-on microphones have the clear advantage that they pick up the sound directly at the man. This makes the sound source much louder and sound waves much less significant. The sound is therefore clear and the voice is perfectly recorded without great interference effects. If you are recording as a single person, it is sufficient to have a single transmitter and receiver, like this one.

For two or more people in conversation, you should also get a receiver device where you can level the individual audio tracks. And then you get a single audio track in which all the different microphones are already levelled and thus have the ideal volume to work together.

But the single microphone for plugging in does not have to be expensive, here, it is enough to get a microphone for less than 10 €. There are different recommendations for this, one of them is this one.

Sound: foam covering opposite the speech source

Sound is one of the biggest enemies in video production, because once your set is recorded, it is difficult to re-sync it, which takes a lot of time. That’s why you should think about eliminating possible sound sources in advance. This can be changed by using a lapel microphone or by installing sound barriers or foam. This foam absorbs incoming sound waves and does not return them back into the room. Good insulation absorbs almost 90% of all panes. The sound insulation should always be aligned against the sound source so that the sound waves hit it directly and immediately. The sound insulation varies depending on the look and intensity. The more pointed and angular the foam is, the more it usually absorbs. Foam is therefore available in different thicknesses, from 1 cm up to 15 cm. For our productions it is sufficient to have a sound insulation at all at first, this increases the quality of each video and thus enhances the quality of each individual production. A very big added value in sound insulation.

Memory card: More is more! Large memory from the advantage

The one who likes to talk for a long time and thus ideally shoots several episodes or lessons or even shows in a single production series should get a sufficiently large memory card. With the current capacities in the area of HD film production companies, at least one memory card with 16 GB should be used. To avoid problems with storage space and capacity, it is advisable to buy a 64GB memory card, so that several productions can be collected on one SD card or, for example, additional screencasts can be made. Since the cost investment is not much higher for a memory card with more storage space, you should fall back on it. Instead of many small memory cards, because sometimes one can get lost, the data backup is a little easier, because it is more clearly arranged.

Continuous light: Softbox for nice light (min. 4 lamps)

Das Studio permanent light in a studio is very important, because depending on daylight cloudy or even sunshine, the lighting situation changes. Many don’t take this into account and have later cuts where it gets brighter or darker, which is very difficult to rework and only little to compensate, or the videos change their look with every new episode. To prevent this from happening, you should have a room that you can darken, for example with blinds. If you darken the room and use daylight lamps, the lighting situation and my mood is the same for every production. Furthermore, there are no disturbing shadows, e.g. with a single light source. Almost every room has such single light sources, because usually only one side is occupied by windows. To compensate for this, one uses daylight lamps that are positioned in such a way that one’s own shadows are no longer visible.

Daylight instead of dark rooms

The magic word is daylight lamps. Daylight lamps have a relatively bright light that comes from a central light, similar to the sun. If you build up 4 light sources, which fall on the speaking person from different angles, you switch off all shadows. Daylight lamps are relatively cheap and can be bought in a set for under 100 €.

Mirror: For styling, make-up and Co.

A little secret tip! Buy yourself a big mirror! In the end, looks always play a part, whether it’s at dinner, the first time you get to know each other or online tutorials. The more professional the video is made, the more you get to watch. In our YouTube studio there is a 2.20 m mirror, where you can see everything from your feet to your head, does your hairstyle fit, is there still something between your teeth or is your tie crooked? All these questions can be answered all the time, even if you are more emotional in the YouTube video and move more, you can always fix the look again.

Cables: audio, power, light and distributor

A good Youtuber studio includes not only the technical equipment but also the necessary cables to connect them together or to tap the power sources. I would always recommend to buy two distribution boxes with five sockets each and an on/off switch. If no video production is running, any technical equipment can be switched off with two clicks. When you start, you only have to click your foot two times and everything is running. To our power strip we need an audio jack cable, which we need to route the audio track from the microphone receiver or the recording device Wehdem Pegler to the camera. To avoid the cable from kinking or wearing out on the camera, you should buy a 90° angle, so that the cable can be led down cleanly.

Table: storage and trust option

The last important technical aid is a simple table. The table serves either as a notebook storage surface or as a storage area for texts and scripts. It is a small detail but it should be thought of! The table should always be space-saving but at least offer space for two DIN A4 pages next to each other. So you can easily turn the pages of scripts or even place a notebook.

Notebook: Important is a lot of RAM (HD editing)

Recommending a perfect notebook for video editing is of course relatively difficult, since there are extremely many providers. Make sure that you have enough memory and that it is a new notebook, processing power is very important for video production, because you work with HD video material and programs like Adobe Premiere need quite a lot of resources when you are in video editing. The more video tracks you create, e.g. text overlays, text fade-ins or webs, the more capacity your notebook needs. Therefore you should have at least 8GB of RAM and a fast processor. For the many pictures and video material you should buy a computer with a second hard disk with at least 100 GB of storage space. Create a clean folder, so that you can delete all projects immediately after the video editing.

Many keep their video material forever and buy hard disk and hard drive, nobody needs that! Put your video neatly in a folder and once the video is produced, delete the folder and the video editing project file.

I am currently working on a Acer Zenbook. But many friends also like to work with Apple MacBook.

Software: Adobe Premiere

Adobe Premiere is available today instead of in a large expensive package, in the smart monthly cloud version. Of course, there are many free video editing options available today, most computers already have their own small program but also all smartphones. Here you can already realize a lot! But if you want to produce professional videos and image films, you should use a professional software and Premiere. Obi Premiere is available in the cloud for just a few Euros per month and is therefore worth its weight in gold for every video production! With Adobe Premiere you can not only cut videos but also make all text insertions light corrections but also audio corrections. You can run the videos faster and slower to create slow motion effects but also export them to different networks like YouTube, Vimeo and Instagram or Facebook. Of course you can also use it in the classic HD forum or any other video output form.

Picture editing: Adobe Photoshop

For the appropriate image editing you can remember direct Photoshop, because no matter if it’s logos or graphics, e.g. statistics that are displayed or even pictures or screenshots, for all this you will need a software for image editing. Since we have already been at Adobe Premiere, I would add Adobe Photoshop directly to this package. Just like Photoshop is easy to learn and also in my video tutorials numerously represented! You can find more here in the Photoshop Tutorial.

Effects: Adobe AfterEffects or Cinema 4D *advanced

If you want to create special effects and 3D effects, you should also use Adobe After Effects. With Adobe After Effects you can create animations and effects. But here’s a little care, because Adobe After Effects is difficult to learn in comparison to Premiere and needs a lot of time until you understand the complex processes so that you can produce your own animations in a way that they are profitable, also from the time of implementation. For video editing, it is therefore sufficient to use free programs or, for more professional editing, Adobe Premiere.

Screencast: Record your own desktop

If you occasionally produce a screencast in which your own screen is recorded, there are numerous free programs available. If you only need one recording and no special cuts or features, here is a recommendation for recording your own desktop and screen:

• Ocam Download: Record screen – free of charge

Your very own YouTube studio

So you have your secret recipe for a perfect YouTube studio! For less than 1000 € you are guaranteed to have the perfect recordings! If you already own your own notebook and don’t have to invest extra, you’ll get a return of investment very quickly.

How many videos can you produce in one day?

In a single day you can easily produce and edit three or four videos completely finished. Because everything in the studio is relatively automated and you don’t have to worry about the technology, everything can be realized and produced very quickly. If you can talk relatively fast and freely, you will also have little editing work and can get to the export market relatively quickly. Production is extremely fun, once you have found the flow, you can really produce on the assembly line. Once you’ve found the flow, you can really produce on the assembly line. Once you’ve got the perfect layout for your own video in Adobe Premiere, so that the video, video intro and car are ready to go. Have fun building your own YouTube studio and good luck with your production! If you have any questions, just drop me a line in the comments.

Good luck!

1. How to find the most lucrative target audience for your advertising
2. How to perfect your retargeting with the Facebook pixel
3. Which images and texts work best with Facebook ads
4. How to reach click ratios of 20% and more
5. How to use Custom Audiences and Lookalike Audiences perfectly
6. As you get maximum range with only 0.01 euro per click

Facebook offers here a practical solution, the advertising can be very specifically targeted; one can appeal to certain target groups at a certain age, from a certain region or with certain interests. People will see the advertising advertisements and then interact with them: The ever-popular and popular interaction. The interaction rate is a very important tool for the success of campaigns in social networks.

The interaction rate as a success indicator for advertisements on Facebook

One of the greatest success indicators for digital advertising campaigns is the interaction rate of the respective advertisement. The interaction rate is concerned not only with the mere range, but also with the user participation. The higher the interaction, that is, the more likes and comments were made, or the more frequently the own posting was shared, the higher this value. Most social networks have an interaction rate of between 2% and 10%. According to this, the value of a blogger or influencer, for example, is also measured. Likewise, one calculates the best single campaign here. But first we look at Facebook advertisements, what do they look like at all?

If you initiate an advertising campaign on Facebook, you first have to login to the Facebook Business Manager to register your advertising account. There you can convert your profile to an advertiser and you can then create advertising ads for your own fanpages and projects, which are debited from your account. The payment takes place here via credit card or PayPal. If you now have an existing advertising account, you can start with the first advertisement. In advance, however, I recommend the integration of a targeting pixel!

Retargeting pixels at Facebook: Re-launch advertising

What is a retargeting pixel actually? The so-called Facebook pixel is actually only a single, tiny graphic with some code. This pixel is transparent and as the name implies, just only one to one pixel high or wide. This is not to be seen on the website. If you add this pixel to your own site or to your own Onlineshop, all users are registered by Facebook by the small script, which is around the image file. If these users now return to Facebook, they can be targeted again in the form of advertisements. This principle helps companies and marketing departments above all in order to reach the already involved people very precisely.

Do you remember the interaction rate? The interaction rate is, of course, particularly high, since users are already familiar with your product or brand. This significantly increases the chances of a sale and a conclusion.

But now we come back to the Facebook Business Manager by creating your first advertisements on Facebook.

Advertising on Facebook, it’s that easy!

1. Create Campaign: Only one name

In the advertising ad manager, you first create a single campaign. This campaign includes different ad groups, which in turn contain individual ads. Thus, the advertisements have a two-stage nesting. The big advantage is that you can always apply the global settings of the campaign or the individual ad group to all of the individual ads. For example, if you have fifty individual ad groups, the entire budget should be increased by 10 € per day. With just a few clicks, you can change the setting of all single displays by nesting. A crucial advantage in speed, especially when the campaigns are larger and do not just contain “a few” ads, but hundreds.

So let us remember, first a single campaign must be created. Let’s go to the cucumbers. Main Ad groups in Facebook Ad Manager.

2. Ad groups: Global management of settings

The individual ad groups in Facebook’s Ad Manager, determine the individual audience. Here, you globally say that your entire ad group should have a particular interest. All advertisements will focus on this interest. However, as mentioned above, you can also manage and adjust the daily budgets of the campaign globally. Once the single ad group is created, you can duplicate it with just a few clicks and then change the basic values ​​of the groups individually. For example It is possible to create an ad group that is not only oriented on the interests of the target group, but also on the place of residence, sex and age. If we duplicate this ad group, we can swap one of the variables quickly and say that the ad is not to be played on women, but on men. All other variables, as well as the age and the place of residence, also the interests remain the same. So you can quickly build a portfolio, for example, The fans of a certain competitor and only shares them in individual, more comprehensive groups, eg. Men between 20 and 30, Men between 30 and 40, and so on. Why do you share the different ads in this way?

CPC is King! (CPT) and interaction

The advantage of advertising on Facebook is the targeted amount of people to whom marketing messages are spread. If we think of a classic advertising poster, thousands of people pass by there every day. However, they are from different social classes, have different interests, do not necessarily live at the place where the poster was suspended, are male or female, old or young. One can never determine exactly how effective a single advertising poster has or will have on a single person. Effects of traditional advertising can only be recorded in large quantities.

With Facebook ads it is completely different! Here we can exactly determine who should see our ads, that increases the effectiveness of advertising ads tremendously. We can also determine whether ads are displayed on only mobile devices or on the desktop. This increases not only the effectiveness but also the range in relation to the given budget. A social media manager measures the success at the CPC. CPC means nothing more than costs per click. The lower the cost of purchasing a click, the more successful they will be converted, we go from a common group of things.

CPT means thousands of contact price. He answers the question of how much money has to be invested so that a thousand people can see the ad (impressions). If we are only going to a very simple campaign, the social media marketing is only 20% compared to a classic CPM In a print magazine or in a daily newspaper. This means that the same budget can be used to get the fivefold efficiency! This is exactly what people and companies are passionate about in social media marketing.

3. Individual ads in the Facebook Werbemanager: A / B test

First, a superior campaign is created and named, for example “50% Sale”, then the ad groups with their respective target groups. You see, so far we have been concerned about the structure and structure of the advertising campaign. Now it’s about optics and design. Once the ad group has been created, you can create various individual ads. These individual displays then include, for example, Various pictures or even videos or even a whole photo slideshow. Each individual graphic gets a single ad. As a result, the results obtained can be separated precisely from one another later. This can of course also vary the lyrics, do you use emoticons or maybe not? All these possible, sales-influencing variables are now being played through in the individual ads. This means that you have 10 or 15 different individual ads in the individual ad group.

If you duplicate the ad groups, hundreds of individual ads are created, which must also be managed and monitored afterwards. The subsequent monitoring and analysis or analysis of the individual campaigns on Facebook, of course, is the decisive factor. This is why it is so important to have the individual ad groups run against each other, as well as the individual displays, graphics and texts.

The gritty, successful campaigns by analyzing the ads

Through a split test, or an A / B test, social media agencies look at how successful the respective individual ads are. In short: Which display converts best? The measurement is taken by our CPC, as a reminder: cost per click. For example, In the German market, one has, of course, high competition densities and many competitors who compete for the users in the social networks, especially Facebook. This can also happen that although a few thousand euros budget is available, in the first days only a few euro spent or played by Facebook. The low output of the promotion is due to the fact that the competition is high and many companies book advertising space on social networks (but also search engines). When new ad groups are introduced or new campaigns, they must always compete against existing, already booked ones. No matter how, in the end it is about buying clicks as cheap as possible. If your own online shop has only twenty unique visitors every day, but if you generate one hundred new visitors through advertisements on the Internet, whether Facebook or Google, the sales will immediately multiply. How does a successful Facebook ad look nowadays?

Successful campaigns of Facebook marketing agencies

In advertising, there has always been a golden rule: advertising must create attention. This is precisely the principle that agencies are using in the social networks when campaigns are conceived. Graphics or videos that are published must produce attention. In specific to the target group that might be interested in the product or service. This attention is created by using very simple means, as well as circles or arrows as an overlay, which point directly to an offer. The same principle works in graphics but also in video content, which must have a surprising moment within the first three seconds in order to pick up the users.

Did you know that most users watch videos on Facebook just two or three seconds? The same principle also applies to YouTube, here the videos are usually viewed only a few seconds. That is why you have to make sure that the story is designed in such a way that the user experiences a surprising moment in the first few seconds. This activates it for the further messages and thus a video can increase in the effectiveness, extend the range and naturally also provide for viral effects, if the campaign is then made smart.

Is advertising on Facebook usefull?

As we have seen before in the CPT prices, by calculating how many costs arise so that 1000 people see our ad, social media advertisements are much more effective than traditional advertising. Only 20% of the costs have to be spent to reach as many people as possible. For this purpose, the scatter loss is significantly lower since the target groups can be precisely determined and are not widely spread as in the case of an advertisement in print magazines or newspapers. These key advantages make Facebook and other networks such as YouTube or Instagram currently so successful in marketing campaigns of companies and companies.

How much does Facebook advertising cost?

Advertising ads on Facebook are relatively expensive when we look at how an ad is shown. However, this only applies to young companies. For every medium-sized company, as well as medium-sized companies and, of course, stock corporations, Facebook Advertising is an absolutely effective means of reaching low-cost target groups. Likewise, chipping tests are very easy to carry out here and do not require a long-term concept or production or actions like the hanging of posters.

If you want to post a Facebook ad, of course, will first of all be confronted with clicks of a few euros. If you sell a product whose margin is only a few euros, it will quickly become inefficient. This is why it is important to pay attention to the CPC and to deactivate ads that do not promise success and whose clicks are much higher than those that promise a profit on sales.

CPC formula: cost per click

CPC = clicks / costs

50 times our ad is seen, resulting in a click, which costs us an example 1 euro. This Euro is also our CPC and the acquisition cost for a click. Dealers selling on Amazon, you can measure the success, but also many others. The costs are multiplied quickly if there are daily budgets of one hundred euros on each ad group. To this end, we have about five ad groups, already five hundred euros a day. It adds up. For this reason, we recommend focusing on individual groups and few split tests. This is different for big companies. Here, not only are sexes or interests split, also different countries and languages. Nevertheless, all speak one language: CPC.

Whether it is ten or ten thousand euro daily budget, your goal must be to press the CPC. From 50 cents to 20 cents, 10 cents and in the end only a single cent. If we reduce the CPC from 50 to 1 cent, the display will be 50 times more effective with the same budget, which is 5000%. This is the great art in Facebook Advertising!

If you buy clicks that cost only one cent, then maybe only 20 visitors for a single sale in the onlineshop needs, each single sale costs only 20 cents and thus the profit margin was increased extremely. If we were still at 1 euro per click, the acquisition of this buyer would have cost 20 euros. If we are now running an advertising campaign for a large customer, the city will quickly cost € 1,000. The margin is too big depending on how well a Facebook advertising is optimized.