Streaming advertising: What is it actually?

The term streaming advertising (often also called connected TV or CTV) refers to the display of video ads within digital content that is streamed via the Internet. Streaming & Media Strategy

“The special feature: The advertising is not linked to a fixed broadcasting schedule, but to the individual user.”

Stephan M. Czaja, Social Media One

Thanks to state-of-the-art data analysis, we know who is sitting in front of the screen and can adapt the ad accordingly. This is performance marketing on the big screen.

Commercials without zapping away: The “lean-back” experience

One of the biggest advantages of streaming advertising is its high level of acceptance. As many ad-financed subscriptions are significantly cheaper, users accept short, relevant ad breaks. Unlike on the web, where ad blockers or fast scrolling make ads invisible, in streaming the ad is usually viewed in full. The completion rate here is often over 95%. In combination with marketing consulting, we develop concepts that utilize precisely this undivided attention.

• Pre-roll: Advertising before the start of the movie
• Mid-roll: Short interruptions in the middle
• Pause ads: still images when the user pauses the movie
• Interactive overlays: direct purchase via remote control
• Sponsorship of entire series marathons

Netflix, Disney+, Paramount+ & Co.

The presence on Netflix, Disney+, Paramount+ & Co. is a game changer for your branding. It is fundamentally different from traditional TV advertising, which is often only perceived as background noise. Compared to radio advertising or large-scale OOH (Out of Home) advertising, streaming offers the opportunity to place interactive and highly personalized video ads directly in the living room of your target group. As an agency, we control your campaigns with pinpoint accuracy to achieve maximum impact.

Targeted advertising instead of broadcasting schedules:

Sports events and live streaming

Live sport is the last great bonfire of media consumption. When millions of people watch a top game at the same time on platforms such as DAZN or Amazon Prime, enormous advertising opportunities arise. Here we combine streaming ads with advertising at sporting events. Whether through digital overlays during the live broadcast, classic spots during half-time breaks or stadium advertising captured by the cameras – the visibility is huge.

Event sponsoring in the digital age

Strategic event sponsorship in the streaming sector makes your brand the official partner of the fan experience. This creates an emotional bond that purely functional advertising cannot achieve. We coordinate the placement of your brand in an environment that breathes passion and loyalty. This can be perfectly flanked with UGC content on social media to extend the fan experience.

Targeting: Surgical precision

The biggest lever in streaming is targeting. We don’t just book “airtime”, we buy “audiences”. Do you want to reach young families who are interested in sustainable furniture? Or technology enthusiasts who are looking for a new smartphone? Linking first-party data from streaming services with your own store data (e.g. from the email funnel) creates a highly efficient approach.

TV streaming vs. traditional TV

While traditional TV often works according to the “watering can principle”, TV streaming allows granular targeting. We can target campaigns according to zip codes, household income, interests or even previous purchasing behavior in the e-commerce sector. This reduces wastage and massively increases the ROI of your advertising spend.

• Geo-targeting at neighborhood level
• Behavioral targeting (interests & hobbies)
• Contextual targeting (suitable for the movie genre)
• Retargeting of website visitors to the TV
• A/B testing of different spot versions

Streaming services & costs

The costs for streaming advertising are more flexible than many people think. Instead of rigid fixed prices, we often work with the CPM model (price per thousand contacts). This means that you only pay for actual impressions. Prices vary depending on the platform, exclusivity of the content and depth of targeting. As an agency, we negotiate with the major networks on your behalf and ensure the best prices.

Example: Campaign budgeting

Even with moderate budgets, impressive results can be achieved in streaming, as the quality of the contacts is significantly higher than with short social media clips. A well thought-out Google Ads strategy also catches the search queries that arise when users have seen your ad on TV.

• Exclusive access to premium inventory (Blockbuster)
• Transparent billing according to impressions
• Scalability from local to national
• Complete control over the frequency (frequency capping)

Spot production for the big stage

A streaming commercial must be of high quality. It runs between Hollywood productions and must not look like a cheap advertisement. Our photo and video production experts create spots that are visually impressive and at the same time use the sales psychology of modern marketing. We make sure that the content can also be adapted for YouTube Ads or TikTok Ads.

Synergy with social media & performance

Streaming advertising unfolds its greatest power in combination. A user sees your ad on Disney+ during a family evening. The next day, they are reminded of the product by Instagram ads on their smartphone. This multi-touchpoint approach ensures an enormous increase in the conversion rate. We link these channels to create a seamless customer journey.

Retargeting to the TV screen

Did you know that we can target users who have visited your store with a spot on their next streaming evening? This cross-device retargeting is one of the sharpest weapons in modern marketing. It strengthens branding and drives users back into your sales funnel.

Streaming Advertising Agency & Contact

Why choose Social Media One as a partner for your streaming campaigns? As an advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We first test new formats ourselves before recommending them to our clients. An agency not only saves you time in the complex planning and booking process, but also optimizes your costs through professional media buying and technical expertise.

Ready for the big screen? Let’s bring your brand into the living rooms of your target group together.

• Contact agency
• TikTok strategy for video synergies
• Webpush as a supplement to the video impulse

Vibe Coding: What’s behind it?

KI Erfahrung von Stephan Czaja (Co-Owner)

I am a generalist. Marketing, design, strategy, coding – I want to be able to do everything somehow and I want to save time with more quality. AI tools are the game changer for me because they make it possible to be active in all areas at the same time. You used to have to specialize, but now you can have your own little development studio in your pocket with AI. That’s exactly what vibe coding is: Implementing ideas freely, testing quickly, making mistakes, improving – and all at a speed never seen before.

From the initial idea to the finished product can be realized in record time.

What makes Vibe Coding so good?

1. Creativity + technology = immediate output
2. New projects in days instead of weeks

VR Avatare 2022/2023

Speaking of AI, coding and avatars, did you know? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

PS: This no longer works with vibe coding, haha! Let’s continue:

Problems in “small” web development: What has always generated me

We’ve all been there: you have a good idea for an app or tool. But then the frustration begins. You either have to spend weeks at the computer yourself, pay an expensive full-stack developer or find someone via platforms like Fiverr. No matter which way you go – it’s effort, it costs time and money. Many good ideas die at exactly this point because the hurdles are too big. Traditional web development has long been a bottleneck for creatives and entrepreneurs.

• High costs for developers
• Long implementation times
• Many projects fall by the wayside

Solution through vibe coding: Speed X 184

And this is exactly where Vibe Coding comes in. AI makes development fast, relaxed and, with a little practice, incredibly productive. Instead of coding for weeks, you work with prompts. You simply say what you need, and tools like ChatGPT or … for all beginners, stick with ChatGPT for now … do the rest. Of course, you still have to think, test and expand – but the speed is brutal.

Do the math: What used to take 184 hours can now be done in 1 hour while you relax and drink your coffee – PS I’m drinking cappuccino and orange juice while the new marketing computers are finished!

This changes the way you think about projects – suddenly nothing is “too costly” anymore.

1. From weekly work to hourly work
2. Prototypes can be tested immediately
3. No high entry costs

Let’s look directly at a few cases, as always in-house, so that I can speak and write freely:

Stephan builds real estate app + 50 tools

Vibe Coding: App Immobilien Investment

One of my first projects with Vibe Coding was the Immobilien Guru app. It combines an app, WordPress plugin and over 50 individual tools for real estate investments. In the past, you would have needed an entire team of developers for this, but today a mix of AI tools and clear prompts is enough. The result: a usable application that offers real added value – in a fraction of the time. The app provides practical support, especially for investors who need quick calculations and comparisons.

• Real Estate Guru App

Stephan builds real estate investment learning app

I love Duolingo because it’s a fun way to learn languages. I have transferred this principle to real estate. With the real estate learning app, users can learn everything from how to calculate the first net yield before buying to appreciation and rent increases. AI enabled me to develop this project quickly without having to rely on a huge budget. It makes expertise in a field that often seems dry and complex easily accessible and interactive.

• Real estate learning app

So I look forward to YouTube in the evening:

Tip! Create AI videos directly on your topics:

Stephan builds 20+ marketing calculators

Vibe coding is also worth its weight in gold in marketing projects. I have developed over 20 marketing calculators on Social Media One. You can use them to calculate KPIs such as conversion rate, CPC or CTR free of charge. The tools not only help us at the agency, but also our customers to better understand and manage their campaigns. With traditional coding, this would have been a mammoth project – with AI, it was a series of weekend sessions. These computers are a real time and cost saver, especially for performance marketing.

• Marketing calculator

Stephan builds fashion brands quiz

Playful projects are also possible. With the fashion brand quiz, you can get to know the biggest luxury brands such as Balenciaga, Gucci or Hermès in a playful way. For me, this is a tribute to my model agency and my fashion magazine. Projects like this show how flexible vibe coding is – it’s not just about business, but also about entertainment and education. At the same time, you train knowledge that is extremely relevant in the fashion and luxury industry.

• Fashion brands quiz

Stephan builds GNTM Bingo

Another example from the entertainment corner: GNTM Bingo. Every year, when Heidi Klum is looking for new models, the game becomes a small party attraction. With Vibe Coding, I was able to implement and publish the game quickly – a project that would probably never have seen the light of day without AI. Projects like this show that even small, fun ideas can be implemented immediately.

• GNTM Bingo

Stephan builds mini games

From small games to educational apps – everything is included. One example is the Peppa Game that I published with CM Models. Games like this show that vibe coding also works for creative projects outside of business and marketing. Speed is crucial here in particular, because you can try out spontaneous ideas straight away.

• Peppa Game @ CM

Stephan builds Gold App with Live Gold price

One of my favorite projects is the Gold Guru app. Inspired by the series “Heinz im Glück” (DMAX), I built a small app that displays the live gold price. Another example of how quickly ideas can be implemented if you use the right AI tools. In the past, you would have hired a team of developers for this – today, a weekend full of vibe coding sessions is enough. For investors, such a tool is extremely valuable as it makes prices available in real time.

• Gold Guru App

Conclusion: Vibe Coding changes everything and I LOVE it

Er liebt Vibe Coding, Stephan Czaja (Co-Owner)

Vibe coding is more than just a buzzword. It is a new approach to turning ideas into reality – quickly, flexibly and without huge budgets. Whether it’s real estate apps, marketing computers or small games: With AI, anyone can implement projects that would have been impossible in the past. This not only opens up new possibilities for agencies, but also for individuals who want to bring their ideas to life. Vibe coding is therefore not just technology, but a way of thinking: start quickly, make mistakes, improve – and always keep moving.

• Realize ideas faster
• Drastically reduce costs
• Creativity without limits

Tip! You can also do something really cool with videos, I’ve even built entire brands with just AI.

• Create AI videos

Content nach Keyword Plan (YouTube SEO)

AI Agents: Next Level – Oh yes!

At the moment, you still have to enter your prompts yourself. But the next step is just around the corner: AI agents. These tools can perform tasks independently, scrape data, collect information and even interact with platforms. Example: “Go to LinkedIn and search for 100 people who work in area XY” – an AI agent does this automatically. This takes vibe coding to a whole new level because you are no longer just operating tools, but automating entire processes.

Simple case: Create a database. You build code around it, zap tool.

Initial tests have already shown that AI agents can take over complex workflows such as lead generation, research or content publishing with virtually no manual intervention.

• Automated processes
• Data search without manual searching
• More focus on strategy instead of hard work

1. jeremy fragrance – Office For Men

Did you know? Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected. Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 supporters. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands. That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

• Kickstarter campaign with “Office For Men” perfume
• Jeremy Fragrance asked the community for €25,000
• In the end it was 780,149 euros from 5,955 supporters

About the campaign:

• Jeremy Fragrance, Kickstarter Campaign

2. pebble time – the smartwatch revolution

Pebble Time was one of the most successful Kickstarter campaigns of all time. Not only did they create an innovative smartwatch, but they also built a passionate community. Key to success:

• Clear product presentation with convincing features
• Regular updates and communication with the community
• Provision of rewards for early supporters

3. exploding kittens – the card game that explodes

Exploding Kittens, a humorous card game, became popular through a creative campaign. The creators used humor and fun to capture the attention of the Kickstarter community. Key to Success:

• Unique and entertaining campaign approach
• Rewards with exclusive playing cards
• Interaction with the community via comments and updates

4. oculus rift – virtual reality for all

Oculus Rift has revolutionized the world of virtual reality. The campaign showed the potential of the technology and raised millions of dollars. Key to success:

• Compelling video that conveys the vision
• Participation of celebrities and experts
• Demonstration of the prototype and technology

5. reading rainbow – education for children

Reading Rainbow is an example of how crowdfunding can be used for educational purposes. The campaign aimed to make educational materials more accessible to children. Key to success:

• Strong message and social impact
• Participation of celebrities and ambassadors
• Transparency in the use of funds

6. potato salad – a joke that went viral

The “Potato Salad” campaign started as a joke, but went viral and attracted a large number of backers. Although humorous, it shows how viral trends can be leveraged on Kickstarter. Key to Success:

• Unique and humorous approach
• Communication with the community and gratitude
• Providing simple and affordable rewards

7. The Coolest Cooler – More than just a cool box

The Coolest Cooler is an example of how an everyday item with innovative features can become a hit on Kickstarter. Key to success:

• Compelling video highlighting the benefits
• Clear communication of the functions
• Early delivery and customer service

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter video