Literature tips: 5 books for your “office

Here is a list of good book titles that you can find on Amazon, but also in other online book stores.

More book lists and recommendations:

• Video marketing / Youtube book
• Influencer Marketing Book

Mindful Social Media Marketing

The community rating of buyers on Amazon:

5.0 / 5.0 stars with 64 reviews

About the title:

• Title: Mindful Social Media Marketing
• Author: Bianca Fritz
• Buy on Amazon

Social media marketing for dummies

A classic of literature that always goes, the “For Dummies” series. The community rating of buyers on Amazon:

4.7 / 5.0 stars with 44 reviews

About the title:

• Title: Social Media Marketing for Dummies
• Author: Gero Pflüger
• Buy on Amazon

Social Media Marketing 3.0

The community rating of buyers on Amazon:

4.5 / 5.0 stars with 37 reviews

About the title:

• Title: Social Media Marketing 3.0
• Author: Marco Impertore
• Buy on Amazon

Follow me! Successful social media marketing

The community rating of buyers on Amazon:

4.5 / 5.0 stars with 284 reviews

About the title:

• Title: Follow me! Successful Social Media Marketing
• Authors: Karim-Patrick Bannour, Anne Grabs and Elisabeth Vogl
• Buy on Amazon

#1 on social media

The community rating of buyers on Amazon:

4.4 / 5.0 stars with 112 reviews

About the title:

• Title: #1 on social media
• Author: Anton Marquardt
• Buy on Amazon

Find good books? Look for many + good reviews

We wanted to keep the list short though! But if you’re looking for more good social media literature, be sure to check the typical online platforms for reviews so you can tell the good books from the bad.

But also make sure that it is not just ten reviews, ideally the books should have 100, 200 reviews. After all, you can also buy reviews!

By the way, we also have an episode on this topic in our podcast.

• Fake rating in online store

Literature on: YouTube Marketing

YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners it is important to have an overview of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with which you can cover your own community management, but also regular postings on YouTube. But what really matters when it comes to YouTube marketing?

• YouTube Marketing Book

Literature on: Influencer Marketing

• Influencer Marketing Book

Audiobook, Podcast and Coaching: #1 Real Estate Youtuber

The headlines of the book have to sell, of course, like “In 5 years without equity to the real estate millionaire” – but basically it’s about your mindset as an entrepreneur, about finances and taxes.

Now before most tune out on the topic of being self-employed and taxes, here’s how we as a social media agency would increase the click-through rate.

• Tax Coaching Experiences – Participant Interviews
• Tax coaching by Alex Fischer – Application

Is Alex Fischer serious?

With a wink of course, yes!

We just want to make you aware that you should take the topic of being an entrepreneur and taxes seriously.

A question like, “Is Alex Fischer reputable?” draws attention. If you want to learn more about marketing strategies, come back to the article here: Becoming a Social Media Manager.

You manage to make even topics like “taxes” sound interesting?

Then apply with us as a social media manager.

Why this book? Career, Mindset and Finances

The book had 200,000 readers. That’s why Alex Fischer decided to make the book available for free as an audiobook version. Better than any paperback, of course, are audio books. Comfortably in the armchair, while walking through the park or after work on the balcony. If you are looking for professional success, based on private happiness, you should read “Richer than the Geissens”. Top rankings on Amazon, 200,000 readers, currently top 2 among others for career books.

Author has earned his own success

Author Alex Fischer, himself a real estate millionaire has now done something very special: The entire audiobook, all episodes, is available for free on Spotify and iTunes! Know-how for anyone who wants to make it to the top.

This review shows you in excerpts, which mindset Alex Fischer conveys in “Reicher als die Geissens”. “In 5 years without equity to the real estate millionaire” – I immediately thought: Challenge accepted! My recommendation: “Richer than the Geissens”, the podcast on Spotify and iTunes.

A little tour of the podcast: Knowledge

Over 600 learnings, 43 concrete and timeless laws of success, all packed with stories and examples to help you understand the experience – you could never summarize it in a review.

But I want to show you where the journey goes if you listen carefully to all the podcast episodes as a person starting out yourself! The book gets much more detailed in many places and also discusses higher level topics, then when you already own 3, 4 properties.

This little tour is for those who are just starting out: “Become a real estate millionaire in 5 years with no equity”.

Mindset and financial freedom: what do you want?

Financial freedom, isn’t that a great feeling? You can decide spontaneously at any time, a power day with a colleague in the office, a short holiday to the Cote d’Azur or spontaneously build up your own network by visiting Berlin or London? Every day is yours!

Financial freedom doesn’t just mean “lots of money”, financial freedom gives you the freedom to be creative and to design. The worst thing for an entrepreneur are achieved goals! Therefore, you should not screw on your goals, but on what lies behind them: Your mindset, your ideals, your purpose.

Once you are aware of this, your next goal is to not submit to the “time for money” premise. Your big goal must be to have 30 free days a month.

Cash flow, equity, the first property

If you listen to the free audiobook “Richer than the Geissens” very carefully, episode by episode, do not leave out anything and listen to important parts two or three times, then you will learn all the tools to achieve this goal and then continue to expand.

About your own mindset, ideals, your relationship to money, the most effective benefit for others through the development of the aforementioned purpose, your strengths list, resource list but also industry market niche list. From this combination of insights you will recognize the most efficient added value that you can offer.

From that you create your first good cash flow, increasingly passive cash flow and eventually you build your equity, buy your first property and am you know how to use a property as an investment tool.

At this point, I would like to emphasize once again that you should listen to all episodes, from the first to the last. Take enough time and repeat individual episodes or passages if necessary.

Already knew? In the free member area of Alex Fischer there is much more about real estate, taxes, extremely much know-how. Here you will learn valuable practical strategies to achieve sensational success in all areas of life and, as I said, completely free of charge.

Learning: Small rivers become big

How often do you face the problem: “You can’t see the forest for the trees”. A construction site here, a construction site there, in private life and especially as an entrepreneur. I myself found this quote, as short and simple as it is, extremely uplifting and motivating. In relation to my own work, projects but also to further aspects such as public relations or viral effects:

“Small rivers become big ones.” – Alex Fischer

As confusing as one’s own work often seems, especially when first setting up companies, everything gradually falls into place. Here, too, Alex Fischer brings many interesting aspects, for example this one:

• How much do you think you can do tomorrow? – You will overestimate yourself
• How much do you think you can do in a year? – You will underestimate yourself

Learn this and more in Episode 44: Why Many Ideas Remain Just Dreams.

Now it’s straight back into your own mind games. For example, this one I want to share with you. I myself give talks in front of up to 300 people. It’s usually about “business creation”, or more simply, “creating businesses in digital markets”. In some talks I have two slides with real greats of the digital world like Elon Musk, Mark Zuckerberg, Jeff Bezoz but also Bill Gates. What’s interesting is that all of them had moments of failure. Jeff Bezos, for example, wanted to build a competitor model to Ebay, failed. He wanted to build a competitor model to Google with “A7”, failed. These slides are meant to show: Everyone makes mistakes.

Have Elon Musk, Mark Zuckerberg, Jeff Bezos and even Bill Gates let setbacks deter them from their vision and their path? No, never.

Alex Fischer also has this aspect in the podcast, but takes it to a new level.

“In a nutshell, failure is always part of the game, but ideally, you always fail closer to the goal.” – Alex Fischer

Especially for young entrepreneurs extremely interesting in the statement. Because with every attempt you get better and also the failure on the way is part of it, as long as you always get further than you fall back.

Now on Spotify & iTunes

On Spotify and on many other podcast apps you can now find Alex Fischer’s top seller “Reicher als die Geissens” for free! The chance to become successful yourself. Alex Fischer is a self-made millionaire, a multi-millionaire, all by … That’s exactly what I want to find out for myself now! Here are a few more facts about the book and podcast:

• First edition published in 2016; audiobook is constantly updated
• Now as a podcast on Spotify and iTunes – for free!
• 668 essential tips
• 43 ‘timeless laws of success
• 456 pages or 79 episodes in the audio book
• 3 parts (Mindset, Strategies / Tools and Building a Money Machine)

Alex Fischer: Richer than the Geissens

“In 5 years without equity to the real estate millionaire” – here you get the right and important tools for a happier and more fulfilling life, also through financial freedom. Alex Fischer lives it, with real estate he has long since provided for himself.

His focus is on sharing knowledge, strategies and success stories. An extremely inspiring audiobook. Learn more strategies! If you want to learn even more principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topics to learn everything online. In addition, you can find further links to slides and checklists here on YouTube – these documents are also completely free, without an email address.

Tip. In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer
• Alex Fischer Youtube

“Richer than the Geissens”: Book and audio book

With over 200,000 readers, “Richer than the Geisses” is mega successful, for good reason. It’s also in the top 100 on Amazon! In short, you get 43 timeless laws of success, with which you become financially, professionally and privately more successful.

You learn to achieve your goals, to “materialize” them (what that means, you learn in the book). You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you learn how to avoid these fatal mistakes and at the same time follow your passion – every day!

In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes!

• Audiobook on Spotify
• Audiobook on iTunes
• Book on Amazon

Tax Online Course: Field Report

Germany’s biggest real estate Youtuber is now going “Next Level”. For weeks now, new videos on taxes and tax optimization have been appearing on his YouTube channel. Reason enough to test the new tax coaching. The goal: Optimal tax planning. Optimal tax planning? Exactly. Otherwise I write here in the social media blog about marketing, strategies for gaining reach – today it’s about a tip that I just want to give you, as loyal readers. I went to the Alex Fischer tax coaching session. Not to lower my personal income tax, but to get overarching, in-depth, and most importantly, proven and legal tips for lowering taxes. In short, it’s an extreme amount of knowledge, but by doing so you can turn your taxes into equity, which increases investment capital.

• Tax Online Course: Experiences

Automation and increased efficiency

Important: Currently the book is only available in Germany! I speak German and discovered this book or audio book two weeks ago. Even if you wouldn’t understand a word in the podcast, I wanted to introduce some of the methods and strategies to you!

I want to take you with me today to one of the most fascinating business books I have ever read! Written by Alex Fischer, real estate millionaire and the eonly one who has really managed to connect the offline world of real estate with the digital world. On YouTube Alex Fischer reaches hundreds of thousands of views with his real estate and tax tips. He was and is extremely successful with real estate, “Richer than the Geissen” was read by over 200,000 people and now there is the audio book – free for everyone.

As the son of two teachers, he grew up in middle-class circumstances, like most people. He himself started with 0 Euro equity. He has gained and applied experience. This is how the treasure of knowledge came into being over time, which you can find on the website of Alex Fischer Düsseldorf.

Reason enough for a detailed review of my favourite topic in the book “Automation and Efficiency Increase”.

The automation of processes plays a major role in the book. At the beginning, when Alex Fischer tells how he himself came to the automation of information to minimize the training time of employees invested by him to the automation of customer processes of the “mid sixty”, keyword Pareto principle. But you will only get to that in part 2, first it is about automation itself!

What does automation mean?

Automation through new technology, such as the above-mentioned automatic invoicing in online shops, has become a very important topic for companies. Automation itself covers all departments, from shop (sales) to machine (production). In every company, every department, every employee and every process the design looks different, but there are always advantages.

What at first sounds like just a reduction in manpower, on the contrary, tends to create free capacity for existing employees. They can use their know-how in important projects instead of, for example, always writing invoices in the same way. Automation means above all an increase in productivity and efficiency.

In the following, I will show you a few small excerpts that brought great insights for me as an entrepreneur! Especially the automation of certain processes. These were recognized by the previous analysis by the Pareto principle and identified as high time guzzlers. This also leads directly to the second point, learning to isolate and solve problems from episode 16. How to find your purpose.

Example: Employees and customers

In the following example, you can see how useful it is to automate certain processes, using the example of: pension provision vs. rented property.

Excursus – what is the pension gap?

An explanation in short: If you have an income that is over 2.500 Euro net, you are faced with the problem that pensions in Germany are “capped”. The more you earn, the bigger this pension gap becomes. Because above a monthly income of 2,500 Euros, you continue to pay proportionally more taxes, but you don’t get more pension. The basis for calculating your future pension stops at 2,500 euros. Ergo: If you earn more, you pay more, but never get the excess payment back in the form of a higher pension. Therefore, many people whose income is higher invest in an additional, private pension insurance.

Private pension insurance or… Buying and renting real estate? In short, the yield of the property rental model is 5-7 times higher than that of the private pension insurance. This means that, according to Alex Fischer, by renting out a property, you earn 500-700% more income compared to a private pension insurance.

Automation of the information: The breakthrough

Until now new employees have been trained, have internalized the topic, the internal structures in a company and until they have acquired the first customers, a lot of time passes in the training. Out of 10 people you train, often only one is really effective in the end. Some of them are not good enough, others do not make enough effort, some leave the company sooner or later – but what is the problem? Where is the solution? Alex Fischer found it in automation, recording videos of his training, his own internal training course. You will learn this and much more in episode 16. How to find your purpose.

That means you have to isolate and solve problems. If you isolate a problem correctly, the solution will eventually show up. So Alex Fischer recognized the effort of training and shot his first videos. Much more, he added documents, everything beside the daily business. 3 months later he was finished and from now on, his life changed completely.

So Alex Fischer got rid of the things he didn’t like, for example 20 people of 40 hours each, a total of 800 hours of training for an effective, long lasting employee. This concept changed his life! Instead of spending 80% of his time on building up agents, he now had much more time, which he was able to invest more wisely. Imagine what it is like to have 80% more time!

In the podcast he tells in detail how time has changed his life and above all what he now started with his free time: Even more productivity. Doing things you feel like doing.

Additional automation: customer enquiries

So Alex Fischer decided to automate further things. For example, customers who asked the same questions over and over again after buying a property.

1. Who is responsible for what?
2. What do all these documents I get mean?
3. How can I increase the value of my property?
4. How do I enter my advantages into the wage tax card?
5. How do you do a tax return when you first bought a property?

Standardized answers to questions that every real estate buyer has. Customers now receive automated e-mails after buying real estate.

Advantages of automation

The advantages of automation are obvious:

1. More time you can invest in your success
2. Less error, as less risk is caused by human error
3. Higher satisfaction, clear workflow and fast processing of work

You no longer want to do without the advantages of automated processes in your company? Then listen to the free podcast now and learn more about this topic and the concrete implementation possibilities of automation in episode 16. How to find your purpose.

Alex Fischer: Richer than the Geissens

“In 5 years without equity to become a real estate millionaire” – here you get the right and important tools for a happier and fulfilled life, also through financial freedom. Alex Fischer is living it up, with real estate he himself has already provided for a long time. His focus is on passing on knowledge, strategies and success stories. An extremely inspiring audio book. You want more Know How? Become a free member of the Alex Fischer Community.

Alex Fischer: Learn more strategies

If you want to learn more about principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topic to learn everything online. In addition, you can find links to slides and checklists here on YouTube – these documents are also completely free, without an email address. Tip! In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer – Website & free members area
• Alex Fischer Youtube

“Richer than the Geissen”: Book and audio book

With over 200,000 readers, “Richer than the Geissen” is mega successful, for good reason. It is also in the Top 100 at Amazon! In a nutshell, you get 43 timeless laws of success with which you can become more successful financially, professionally and privately. You learn to reach your goals, to “materialize” them (what this means, you learn in the book). You will receive exact step-by-step instructions for your own personal financial freedom. This way you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, you learn from Alex Fischer how to avoid these fatal mistakes and at the same time follow your passion – every day! The book contains hundreds of learnings that will help you to live a happier and more fulfilled life. Best of all, you can get the audio book for free on Spotify and iTunes!

• Audio Book on Spotify
• Audio book on iTunes
• Book on Amazon

• More about: The Social Book by Stephan M. Czaja
• The Social Book → Amazon (Print)<
  Hardcover edition for € 18,82
• The Social Book – Amazon (Kindle)

What is social media? This is social media marketing

What is social media and social media marketing all about? Here are the most important questions and answers.

What is social media marketing?

Social media marketing is the promotion of products, keyword “4P of marketing”, in social networks. The biggest difference from other media, the feedback from users is immediate and unfiltered. Traditional posters do not draw direct reactions that are noticeable to the company. In social networks, dynamics can also develop overnight, on holidays or weekends. Positive but also negative. It goes even further, users’ comments are of course visible to everyone else. In the book, community management within social media marketing was so essential to us.

• Marketing actions within social networks
• Methods and strategies differ from classical marketing
• Feedback, both positive and negative, is immediate.

What belongs to social media marketing?

Like every area of marketing, social media is also very diverse and multifaceted. First, it is always about finding a coherent strategy, so that a meaningful concept can be designed. In this concept are already all social media channels but also all postings with thought. These are then later included in the editorial plan or in the action plan, e.g. for holidays or special events. Before that, however, it is often a matter of setting up the new social media channel. For this, the right social networks are determined, which promise the most success and of course also the greatest chance of high reach and interaction with the community.

This is exactly where the second aspect comes into play, channel support and community management. Where is what form of media published, at what time? How will the users react to it and how do we react to the reactions? Community management and channel support are the central work of a social media agency in everyday life.

Once everything is up, the posts are additionally supported by paid reach. Paid reach, so-called social advertising, gives join the opportunity to reach more people and people. Because purely through organic reach, usually only five to 10% of people are informed if it is a corporate channel. Why? Of course, social networks also have to pay wages, rents, and investments. This is where social networks make their revenue.

• Strategy development and conception
• Channel structure
• Editorial plan and action plan
• Cross-media strategy and postings
• Community management
• Advertising

What are the platforms?

Part of the book also goes into the evolution of social media, an important topic for young social media managers, because you can learn from the past. While the world of social media marketing used to be relatively clear, with Facebook and YouTube, it has changed a lot in the last 5 years. Today, Instagram, Pinterest and linkedin also have their raison d’être, as do even newer social networks, TikTok or even Twitch.

If you want to show the relevance of social networks, I would currently place it like this:

• YouTube – sustainable and backlink source
• Facebook – Biggest Community & Advertising<
• Instagram – young target group and strong growth
• Pinterest – good link source
• Tiktok – currently the greatest potential among the newcomers
• Twitter – for big companies and politicians
• Linkedin – in B2B options
• Twitch – perhaps a hidden champion

Social media manager

Many of those who had already bought the first edition of the book were young social media managers at university or in the company or even in vocational training who wanted to further their own career. Of course, everything in this edition of the social media book is also designed to ensure that beginners can follow along well. Here are the most important questions and answers for social media managers.

What does a social media manager do?

Depending on the experience social media managers have, the tasks differ. The basic task of a junior is the channel support. This includes a lot of work, from creating graphics in Photoshop to creative texts for the descriptions, to consultation with customers. In the next step it goes to the customer care, e.g. individual conversations or meetings. In this then e.g. new monthly plans or quarterly plans are agreed.

Those who have learned a lot and have gained a lot of experience are also increasingly used in the creative field. E.g. in the conception and strategy development, because for this it needs a lot of experience, so that the customer does not lose money. The better the planning, the smoother the process. Of course, this includes not only the creative at the beginning but also the monitoring to prove which successes have been achieved in social media marketing. Last but not least, of course, it also depends on the commercial knowledge, so that orders can be processed not only in the creative segment but also in accounting, billing, the orders, from A to Z.

• Channel support
• Community management
• Customer service
• Creative Management
• Monitoring
• Commercial work

What does a community manager do?

In the social media book, community management is also very important. The easiest way to describe the success of community management is the success of influencers. They draw their power from having their community behind them 100%. They accomplish this by interacting on every response. Because of the high engagement and interaction of the users, the bond is completely different than with a channel that only uses Instagram or Facebook for self-promotion .

Many companies leave comments from users, they do not answer messages and do not respond to opinions and comments. This is where the work of a social media agency comes in, fans need to be taken seriously. They take the time to write a comment, we should take the time to appreciate this.

How would one react in a business? Let’s say we are brokering properties for sale and purchase. A client walks into our brokerage office and makes a comment about a property. Would we just let the customer stand there? Of course not, we would seek conversation. Just as in real life, community managers respond to suggestions, comments, criticisms, but also benevolent opinions in digital everyday life.

This basic understanding is what matters in the work of a social media manager.

What is a social media agency?

The work of a social media agency always consists primarily of showing clients the right way in the jungle of social networks. Of course, there are thousands of options, from group marketing on Facebook to Instagram TV to YouTube live. Not yet discussed are the numerous possibilities of advertising, from targeting to retargeting.

So the task of managers in the agency is to package complex topics in such a way that they can be understood by the client even within two or three meetings. We all need experts for certain tasks and therefore appreciate people who can explain their complex work to us simply. So that we can make the right decisions, even without expert knowledge.

Buy The Social Book

• More about: The Social Book by Stephan M. Czaja
• The Social Book → Amazon (Print)<
  Hardcover edition for € 18,82
• The Social Book – Amazon (Kindle)

Here are our book recommendations:

Sven-Oliver Funke: Video is King!

Successful online marketing with YouTube

Online marketing specialist Sven-Oliver Funke offers here a meaningful guide on the topic of YouTube Influencer. He explains to the reader in detail the principle of YouTube in the context of online marketing campaigns and explains without great complexity the creation and implementation of YouTube strategies, the successful planning and production of relevant content. The publication of videos is covered as well as the success analysis and calculation of the YouTube channel. Many best practice examples round off the topic and explanations positively.

“Beginners and pros alike will find valuable tips to help them use their YouTube channel more effectively.” (Online Marketing Experts)

Rating: 4.4 / 5.0 Stars (18 customer reviews)

Order book

Joachim Gerloff: Successful on YouTube

Social media marketing with online videos

From search engine optimization to the setup and structure of YouTube channels to the final video production – author Joachim Gerloff knows exactly what he is writing about. Step by step, he explains how to build and develop a successful channel and what design options YouTube offers its users in general. The author has dedicated a separate chapter to the YouTube community and also explains the success of videos based on existing channels.

“Successful on YouTube is a very slim and small book, but very comprehensive. The content is summarized in a factual, simple and understandable way. You quickly get an insight into the world of YouTube and how to do online marketing with videos.” (Mediavalley.de)

Rating: 4.1 / 5.0 Stars (12 customer reviews)

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Andreas Graap: Video Marketing

Successful content for YouTube & Co.< In his book “Video Marketing”, the successful online company founder Andreas Graap deals in detail with all aspects of YouTube and Co., from planning and content to production and storytelling to measuring success after publication. He explains why it is also important for classic companies to think ahead and use YouTube as a marketing platform for themselves and their own brand awareness. Target audience, video formats and other technical details, video SEO and helpful tools – Andreas Graap approaches the topic of video marketing with playful ease and teaches the reader everything he needs for a successful YouTube start.

“I especially liked that the author lists many practical tips in the book, such as how to incorporate video well into your online marketing strategy, which video formats work well, and how to tailor them to your target audience. […] A clear buy recommendation!” (com-on-online)

Rating: 4.6 / 5.0 Stars (27 customer reviews)

Order book

Anne Grabs/Karim-Patrick Bannour: Follow me!

Social Media Marketing with Facebook, Twitter, XING, YouTube and Co.

The social media experts Anne Grabs and Karim-Patrick Bannour know exactly what is important for successful social media marketing. On over 400 pages, this all-rounder deals with all aspects of the online marketing world, including YouTube. From planning marketing strategies to monitoring and online reputation management to social sharing and crowdsourcing, the authors outline individual solutions that can be adapted to all businesses and self-employed individuals. A recommendable beginner’s work, but also the old social media hares can still learn one or two new things here.

“Unlike the mass of social media books that tell you how to sign up for Facebook, the two authors manage to give a comprehensive overview of social media marketing. I can recommend this book without reservation.” (Frank Lehnert, Amazon user, 5 star rating)

Rating: 4.6 / 5.0 Stars (73 customer reviews)

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Marc Oliver Opresnik/Oguz Yilmaz: The secrets of successful YouTube marketing

Learn from YouTubers and use social media opportunities

This reference book, published by Springer Gabler, is entirely and completely dedicated to the world of YouTube. YouTube legend Oguz Yilmaz and marketing professor Marc Oliver Opresnik have sat down together and developed a concise guide to YouTube marketing. They introduce YouTube as an elemental marketing tool in the digital world and go deeper into video content, production and optimization beyond the basics. Furthermore, advertising opportunities and networking within the YouTube community are adressed. Successful corporate communication with YouTube – made easy thanks to “The secrets of successful YouTube marketing”.

“A valuable and important book for anyone who wants to succeed on YouTube. This guidebook shows what really matters.” (Dr. Sandra Maria Gronewald, journalist and ZDF presenter)

Rating: 4.2 / 5.0 Stars (13 customer reviews)

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Christine Henning/Hendrik Unger/Anne Unger: Play!

The handbook for YouTuber

Freshly published in February 2019, the three specialists for creative content marketing show with the new edition of their YouTube handbook step by step how to become successful on YouTube and give your company presence in the digital world. Here, according to the authors, it does not necessarily depend on the budget, because you can also achieve high quality with simple means. Reach, communication with fans, tips on video shooting, editing and uploading, interfaces to other social media platforms – all relevant aspects of the topic are not only touched upon, but also explained in detail. Insider knowledge and recipes for success at first hand!

“In the book you get real practical knowledge. The examples are extremely current and help with the implementation. I’ve been working in the film industry for a long time and can still take a lot for my work. That’s mainly because this book clearly explains what you have to pay attention to if you want to be successful online. YouTube is nowadays more than just a platform where you upload videos. Clear recommendation. Thanks a lot!” (Omran, Amazon user, 5 star rating)

Rating: 4.6 / 5.0 Stars (6 customer reviews)

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Christian Tembrink: YouTube Marketing

Successful with online videos

The studied media management and marketing professional Christian Tembrink introduces with this 400-page work in the world of online marketing. From success planning and the first draft of marketing concepts to content strategies and community management, the author explains step by step and chapter by chapter what really matters in YouTube marketing. Even complex topics such as copyright and imprint are not left untouched. A successful information and reference book for all interested experts and connoisseurs.

“Christian Tembrink is an absolute exceptional talent when it comes to YouTube marketing. […] From me, a very clear MUST HAVE buy recommendation.” (Timothy Scherman, Amazon user, 5 star rating)

Rating: 5.0 / 5.0 Stars (10 customer reviews)

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Achim Beisswender (Ed.): YouTube and its Children

How online video, web TV and social media are revolutionising the way brands, media and people communicate

Clear and with a sense of humour, the editor Achim Beisswender draws the YouTube world on the pulse of time. He manages the straddle between moving image communication and Web 2.0 without difficulty and tells, quite self-critically, about his own practical experiences. A total of 21 authors have come together here to share their knowledge and practical insights about YouTube and online marketing. A great book by experts for experts and those who want to become experts.

“The work, which originated from practice, gives interesting impulses also for the scientific occupation with the topic […]. A must for everyone who deals with the topic of moving images in web 2.0.” (Matthias Mißler, Amazon user, 5 star rating)

Rating: 4.1 / 5.0 Stars (10 customer reviews)

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• The Model Book – Printed book on Amazon
• The Model Book – Ebook on Amazon

Models in particular have many opportunities to work as influencers due to their very special job. Models travel a lot around, all over the world. At the Fashion Weeks in Milan and Paris or for jobs in New York. Alone on the flight there are so many opportunities to take good photos for strong social media postings. This is not only about the classic photo postings on Facebook, especially for fast networks like Instagram and Snapchat the job of the model is perfect.

Social Media Power for Young Models

During the last cappuccino at the airport or in the plane, a short boomerang before the start and of course a selfie during the flight, alone or with other models. The landing already continues. In addition, there are the many shootings and of course various fashion shows.

Bloggers have to invest a lot of money and time. While models have this luxury almost for free, other bloggers have to invest a lot of time and money in such image material. To do this, they have to make elaborate plans and organization, as well as write to photographers so that they get any good pictorial material at all. Models, on the other hand, are constantly getting new good footage from their photo shoots for various fashion and advertising clients.

Self marketing as a model and as a social media influencer

As a model agent and social media manager, the book therefore also contains many practical tips for your own development as an influencer. Many young models do exactly one thing right, they hold on to their lives and present to others. Of course you can always argue about how much you should post from your private life. Nevertheless, it ensures that you already win the first higher number of followers for yourself. If you then get a model contract in an agency, you can use this first fanbase very well to build up further! Besides, you’ll have people who can follow your path directly. Especially simple and effective are currently for young models, Snapchat and Instagram. Here you can live out your thoughts and quickly generate high reach due to the very young network.

The book for New Faces with the dream of modeling

Modeling always means self-marketing! That’s why it’s good if you can market yourself as well as others through photo galleries or commercials. In the book you learn everything step by step!

Themes overview of THE MODEL BOOK

• Mental strength as model
• Find the perfect model agency
• Agency application
• Construct model folder
• Test shootings with photographers
• Castings and E-Castings
• Photo shootings
• Showroom, fashion show and fair
• Advertising spots
• Beauty Tips for Models
• Healthy life
• Fashion history
• Haute Couture and Pret-a-Porter
• Modeling abroad<
  …

• The Model Book – Printed book on Amazon
• The Model Book – Ebook on Amazon

Video Tutorial: Create Case Study Calendar

I wanted a simple calendar! The tutorial video came about because I did not find a calendar last week, I had actually planned that I soon have a large calendar hanging in our agency, in which I can easily enter the most important dates and appointments. Without complex project management, without software tools, a simple calendar for 2018 and all months, from January to June, July August and December.

Since there was no suitable collection for me on the Internet, I quickly made myself a yearly or monthly calendar with InDesign and that’s when I got the idea, I should record it! Because with the help of a calendar you can learn all the basics of InDesign excellently:

• Create project file
• Frames and boxes
• Lines and strengths
• Create pages
• Linking texts together
• Font and font size

Check out my free online courses on InDesign, Photoshop and co. on Youtube now: Lukinski Advertising Agency.

Link texts, calendar & co. – this is how it works<

If you want to just download the finished calendar, you can find my 2018 Calendar PDF and Print article here.

InDesign: Layout for magazines, brochures, booklets and journals.

InDesign is an excellent tool for creating complex layouts that are spread over several pages. These are e.g. image brochures, magazines but also whole books. If you’ve been following me for a while, you’ve seen one or two of my books – each one created with InDesign! At first you would think that it is quite difficult, because InDesign has a very complex structure at first sight. The interface of the software has a lot of different settings, a lot of tools but you don’t need much!

• InDesign is used for layout and design
• Magazines, image brochures, books, etc.
• Surface is initially complex
• Important tools are easy to learn

InDesign is a bit like Photoshop, you have a lot of features but in the day to day life of an advertising agency, social media or online marketing agency, you only really need the fewest tools and utilities in graphic design.

On the basis of the calendar you can actually see all the important functions, from the use of frames to lines, text, text boxes and of course the expansion or linking of individual text boxes. In the end, our layout is duplicated on several pages and another one is adapted. If you want to learn InDesign now, check out my new video tutorial with all the basics you need to design in InDesign!

Who uses InDesign? Graphic designers, advertising agencies and publishers

As I just described with my book design, the use of InDesign is very diverse. From established newspapers, as well as the largest German BILD. Up to fashion magazines but also all image brochures for companies of advertising agencies, partly even for business cards.

Advantages of InDesign

The advantage of the software is that layouters and editors can work together, which also means larger teams. While the layouter takes care that the magazine issue with all its 120 pages looks good and is also perfectly distributed on the 120 pages, editors take care of the image and text content.

Once the layout has been created, the editors come in and fill their texts into the text boxes provided. The most important content is therefore always written at the beginning of articles, should something need to be cut out at the end. For this purpose there are various placeholders for the image material, editors can insert images in these frames and they will only be visible within the frames. Thus, there are no shifts in the text and image flow.

InDesign is a really great tool for any concepts from flyers to brochures, books, newspaper and magazine.

Social Media One

Merry Christmas: 3 social media chapters for free!

Social Media Marketing Book, Free Essentials for Your Business

As digital natives and social media agency experts, we are happy to share our knowledge free of charge and without obligation. Our goal, whether in the agency or on the blog, is that you yourself can take responsibility for their media! Why, is quite simple, social media thrives on personal emotions and personal involvement of the players. By knowing your social media yourself, understanding the basics and organizing strategically, you come across as more authentic! For the audience, for interested parties and new target groups, you are more honest as a brand, project or as a company and thus trustworthy for users. This aspect is very important in social media, generally in online media. Here it is about many aspects, very important is among other things recommendation marketing through positive comments, shares (shared content) or likes (“like” statement) and so on. But before we open a huge mountain of tasks and strategies… we want to give you a free introduction to social networks and their basic group dynamics on our site. That’s why we’re making the most important chapters from our book “Social Media Marketing” available to you for free. Read more about our social media agency here.

Free Edition: 3 Chapters for Social Media Management

In the free edition, the most important, general chapters are united: Briefly cut, the beginning of fashion, its definition to the goal-oriented social media management, cross-channel. The red thread is still kept and the reading time is limited to two sympathetic hours – in front of the fireplace. We hope you enjoy and look forward to opinions and reviews on “Social Media Marketing – Inspiration for Fashion Labels” on your part.[/vc_column_text][mk_divider style=”thin_solid” divider_width=”one_half” margin_top=”20″ margin_bottom=”20″][vc_column_text]

Contents of the book SMM

Social Media Marketing – Inspiration for Fashion Labels is available at all booksellers! On the internet you can also find the book as a flexible eBook version for iPad, Kindle & Co. The book “Social Media Marketing – Inspiration for Fashion Labels” is about the basic considerations of promotion and marketing in dynamic social networks. Alongside best practice examples, various scientific findings show how effective social media management can be in turning users into brand fans. Read more about the book (on Amazon)…

• Social media marketing
• Channel set-up (multi-channel management)
• Content strategy and development
• Generate reach and crisis PR
• 92 pages, hardcover edition for € 18,90
• 96 pages, digital edition for € 8,90(Shop)
• Read more

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Hardcover book for € 18,99:

…

E-book right here, in our shop for €11.90 8.90

Social media marketing

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Only in our shop – the eBook version for only €9.90 (RRP 10,90)

If you are interested in our book Social Media Marketing Inspiration for Fashion Businesses, you can purchase the book here on Social Media One exclusively at a top price, the eBook for €9.90.