Posts

Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy

Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]

Influencer Marketing – Virality, experience and recommendations from the Ambassador

Influencer Marketing – Wow! Wirklich? Das Wort Influencer ist keine moderne Erfindung des Marketings, sondern ein seit Jahrtausenden funktionierendes Geschäftsmodell, auch bekannt als “Empfehlungsmarketing”. Eine Empfehlung bedeutet, dass Menschen

Social Media Campaigns Best Practice Examples

Social Media Campaign – There are many best practice examples. From international brands to Facebook, Instagram & Co. advertising to Product Placement and Influencer Marketing. If you want to see the best case examples here, read our article about Influencer Campaigns Best Practice Examples. Social Media Campaigns Best Practice Examples At the end of the […]