Balenciaga – Social Media Agency https://socialmediaagency.one Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand. Sun, 15 Feb 2026 13:56:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Brands in the Metaverse: Best Practice – Examples https://socialmediaagency.one/brands-in-the-metaverse-best-practice-examples/ Thu, 15 Dec 2022 06:00:13 +0000 https://socialmediaone.de/brands-in-the-metaverse-best-practice-examples/ Since CEO Mark Zuckerberg renamed Facebook “Meta,” interest in the new virtual world has soared. Moreover, NFTs are no longer just the domain of geeks, IT geniuses and gamers. For even luxury fashion brands, for example, are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition jewelry, many of these assets have already been digitized by well-known companies. Events, such as fashion shows or concerts, also already take place in the metaverse.

Brands in the metaverse

Here you will find a number of brands that have already worked in/with the metaverse:

Gucci

Gucci already developed an interactive virtual exhibition inspired by the Gucci Garden Archetypes.

But that was not all! The luxury fashion brand and VIP and NFT collectible producer Superplastic have teamed up to present SUPERGUCCI. It is a limited edition NFT ceramic sculptures.

Tommy Hilfiger

In addition to New York Fashion Week, there was also a virtual fashion event on the video game platform “Roblox” with a digital catwalk and a live broadcast of Fashion Week in New York by Tommy Hilfiger.

Balenciaga

Balenciaga, one of the most famous French fashion houses, has cooperated with the gaming giant “Fortnite”. This collaboration was about decorating characters with Balenciaga clothes. In Fortnite, there is also a virtual Balenciaga store for this purpose, where users can also buy pieces.

BMW

Among other things, BMW, the automaker, has created its own metaverse with the Joytopia streaming platform. On Joytopia, users can discover the virtual world of the automaker. The new BMW iXi is currently being presented on the platform.

Travis Scott

The playing field of “Fortnite” turned into a huge virtual concert stage in April when American rapper Travis Scott gave a virtual concert. Around 12.3 million people experienced this event live.

Ariana Grande

Like Travis Scott, singer Ariana Grande also cooperated with “Fortnite” and gave a live concert in the Fortnite world.

More on the subject of metaverse

Are you interested in the metaverse? Then you will find here further articles suitable for the topic.

Metaversum for Dummies: 2nd Reality with Infinite Possibilities

The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens up possibilities and opportunities in unimaginable ways. Here you can learn what the metaverse actually is and what we can expect from it!

  • Metaverse for Dummies

Metaverse: The Metaverse Login

The metaverse is huge. But how do you enter it? First and foremost, there is no such thing as “one” metaverse. After all, it is a virtual world that is to be created from a combination of different providers, programs, services and the real world. You can find more information about the login here!

  • The Metaverse Login

Facebook goes “meta”: path to the Metaverse, Oculus Rift and “Horizion” (digital world 1.0)

Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but in particular about the “Metaverse”, more about that in a moment. The branding is no longer to be “only” focused on Facebook. After all, so much more belongs to the group, for example Oculus Rift, Whatsapp Messenger, but also Instagram. We also report on Horizon: The Digital World 1.0 and the first competition from Unity and Nvidia.

]]> Balenciaga videos on YouTube: Content success models – what the community loves https://socialmediaagency.one/balenciaga-videos-on-youtube-content-success-models-what-the-community-loves/ Tue, 19 Oct 2021 13:37:51 +0000 https://socialmediaagency.one/balenciaga-videos-on-youtube-content-success-models-what-the-community-loves/ Testimonials, lookbooks and shopping hauls – like Off-White and Supreme, Balenciaga is one of the most hyped brands. Why? Good social media marketing for fashion. 79.9 percent of the population in this country are registered on social networks. What topics (content) does the community like? What topics does the community love? These videos have been popular on YouTube for years and may be a little creative input for your marketing team. This article gives them a quick input on fashion with the example of Balenciaga. More creative solutions? Our social media agency is your go-to for concept, ads and community, including on YouTube. Spring, summer, autumn, winter, what works and gets the most clicks? More evergreens and video success model (content) can be found here: YouTube Evergreens.

Gucci Area: Collaboration with Balenciaga

Field report: Toe high heels by Balenciaga

Social media marketing in the fashion industry

Many brands are active in social media marketing, but one industry in particular: the fashion industry! Boutiques, retailers, online shops as resellers and brands themselves. With new collections in spring, summer, fall and winter, customers and potential new customers must be convinced again and again.

More efficient than any classic advertising campaign (billboard, radio, …) is social media marketing. On TikTok, Instagram but also on YouTube! In this article you will see what has delivered the best click numbers on YouTube in the last 15 + years. Recipes for success from evergreens can give your marketing department strong inputs. If you want to professionalize your YouTube marketing even more and are looking for a social media agency to expand your performance on YouTube, we look forward to your project inquiry! You can also read more about our:

Balenciaga Fashion Show Spring 2022

Balenciaga 50th Couture Collection

Afterworld: Collection in video game

Balenciaga Fashion Show Summer 2020

Balenciaga Fashion Show Summer 2019

Balenciaga Shopping Haul

Balenciaga Fall 2021 Fashion Show

Balenciaga: History around hypbrands

Outfits with Balenciaga sneakers

Triple S: Street survey

Celebrities on YouTube: Content Evergreens

Content Evergreens! Learning from the most popular videos (most clicked content). Continue with:

Supreme Videos on YouTube: Learn from the Best – Evergreens!

Quizzes, wardrobe tours and reaction videos – fashion in social media marketing is one of the most contested areas by agencies, labels and countless startups. One of the leaders, in creative ideas, online and offline is Supreme. Looking for ideas for your own videos on fashion, outfits or sneakers? A look at the most popular Supreme videos can give you the right input for your own creative process.

Off White Videos on YouTube: Most popular videos for creatives

Shopping videos, buying tips and fashion show models – learning from the best, is a good tip especially for young social media managers! One of the best, in social media marketing for fashion, is Off White. only ten, fifteen years ago, expensive market research institutes had to be hired to know what “works well” and what doesn’t. Today, all you need to do is look at YouTube to see what’s causing the biggest hypes.

Concepts & Ideas: Learning from successful videos

In this list you’ll find even more industries and topics, with the most successful content ever.

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