Social Media Marketing & Advertising

Our focus as a marketing agency for cars: social marketing. No other method besides Google, Native & Display Ads for cars is as precise(targeting, re-targeting) in the placement of advertisements. The large amount of user data from social networks makes our target group more transparent than ever before. An example of how precisely you can display social ads:

• 28-35 years old, male (ad A, design with man)
• 25-38 years old, female (ad B, design with woman)
• Catchment area 4km around Berlin Spandau

Do you want to find car buyers, sellers or renters? Get to know the magic of social media campaigns, online marketing and later events and roadshows.

What does 2026 belong to car advertising?

Every campaign, every consultation, every channel support, every event is individual. Nevertheless, here is a brief insight into what social media marketing and our work as a social media agency are all about.

Partnerships with car dealerships: Purchases are made locally

Look for partnerships with local car dealerships that carry the car models you are marketing. These dealerships can be valuable resources for providing content and information about the latest models. Consider organizing exclusive offers or events in partnership with car dealerships.

Here we are right back with Instagram Ads, TikTok Ads, YouTube Ads, targeting, re-targeting and geotagging. We can create campaigns for:

• Car dealership in Berlin: Model 1, Model 2 with 4km radius
• Car dealership in Hamburg: Model 2 with 10km radius
• … depending on the density of competition

In this way, you can A/B test individual campaigns and continue to increase performance (impact).

Product presentations: New models, new stories

Use social media to organize virtual product presentations and live demonstrations of the latest car models in the dealerships. This allows potential buyers to experience the vehicles remotely and ask questions in real time.

At car events, we can offer people entire worlds of experience, also in combination with VR & AI elements.

Sharing of vehicle details: advantages of producing 1-2-3

Create engaging content that highlights the key features and benefits of the new models. Publish high-quality photos and videos that demonstrate the interior, technology, safety features and performance.

Customer ratings and experiences: Share!

Ask satisfied customers to share their experiences with the new models in the dealerships on social media. In recommendation marketing, authentic testimonials and reviews are valuable material to strengthen the trust of potential buyers.

Competitions and promotions: Car dealership attention

Organize online competitions or promotions where participants have the chance to win test drives or exclusive insights into the new models in the dealerships. This can draw attention to the dealerships and attract potential customers. We collect email adresses directly for email marketing and your sales funnel. This means you don’t have to keep collecting new contacts and can effectively target existing ones with new advertising.

Influencer marketing: Soooo 2026

Work with local influencers who have a passion for cars to showcase the new models in dealerships. Influencers can create authentic and engaging content that achieves a wider reach.

• Influencer marketing

Example Toyota C-HR Hybrid:

Storytelling: stories instead of advertising

Tell stories about the development and special features of the new car models. Show the development process and the innovations behind the vehicles to arouse the interest of the target group.

Event and showroom visits

Invite your social media followers to exclusive visits to the dealerships to experience the new models up close. This can also take the form of live car events or virtual tours.

Live & event marketing for cars

We are your partner for roadshows! You have planned a lot, fixed locations and are now wondering how to get attention and reach in the right target group? More reach, more leads, more sales – that’s our job! Learn more about our work as a car marketing agency with online marketing, social ads and influencer marketing for your event and roadshow, from test drives in an electric car to a race in the desert.

Learn more here:

• Live & event marketing for cars

Test drive 2.0 with racing driver!

Google Ads and Native Ads for cars

In today’s digital world, Google Ads and Native / Display Ads are the key components of this strategy. We specialize in creating advertising campaigns that are scalable, impactful and tailored to the unique needs of your business. Let’s explore together the benefits of Google Ads and Native Ads and how they can put your brand on the road to success.

Really? Click!

This is how quickly you can go from a recommendation (search results or online medium) to your offer. Learn more here:

• Google Ads and Native Ads for cars

More car marketing ideas 2026

You can find more car marketing ideas for 2026 here! Also, a comparison with car advertising in 2010, what has changed? What role do online, social media marketing and artificial intelligence play? Why are live events and roadshows still state of the art? How do you combine live marketing with online, social media and influencer marketing?

Answers and facts:

• Auto Marketing Agency
• Google and native ads for cars
• Car advertising 2026 🆚 2010
• Planning a roadshow: what an agency does
• Toyota test drive: Influencer example
• Marketing for e-car, e-scooter, e-bike

Small and medium-sized enterprises – SMEs

SME: What is that actually? Small and medium-sized enterprises(SMEs) are an important part of our national economy. They are responsible for many jobs as well as innovations and growth that make us strong. In Germany, for example, they account for more than 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. SMEs can have a more efficient, agile and adaptable structure than larger organizations due to their size and structure. TikTok Marketing is a great way for SMEs to reach new markets, promote products and attract customers.

Less expensive advertising: comparison Facebook & Co. – advantage

Since TikTok is not an expensive platform, it is easy for SMEs to launch an effective campaign with little effort. TikTok offers businesses the ability to distribute content directly through the app. This means that SMEs with a limited budget can be able to reach target audiences worldwide. The variety of tools and features makes TikTok very attractive for SMEs.

The platform offers various options such as hashtags, challenges, and company pages that businesses can use to share content quickly and effectively. There are also various analytics features in the app that allow SMEs to see exactly how well their campaigns are working and which audience they are reaching best.

TikTok Marketing is a great way for SMEs to drive their business. It is an easy to use platform with a lot of potential for success. With the right knowledge set and an appropriately adapted strategy, any SME can benefit from this platform!

1. TikTok: The social network

TikTok is a social media platform used mostly by young people. It allows users to create short videos with music, filters and effects and share them with friends. TikTok offers companies a variety of ways to promote their brand and reach a wider audience.

There are several ways businesses can use TikTok for their marketing: First, businesses can create their own TikTok account and post videos to customize content about their product or brand. These videos can be informative in an entertaining way or show how the product can be used in action.

Second, companies can place paid ads on the platform to increase the reach of their brand. And third, they can hire influencers to share content about their product to generate new customers. TikTok is a powerful platform for businesses that continues to establish itself as a major social media platform. It offers businesses the ability to reach a wide audience in an entertaining way, creating even more customer experiences and revenue potential. TikTok is easy to use and offers businesses tremendous reach and engagement rates.

TikTok: 7 concrete advantages

Let’s summarize the advantages of TikTok once again.

1. TikTok Marketing enables companies to connect with a young target group in a targeted way and position themselves as a brand
2. It offers the opportunity to try out new ideas and focus on creative content
3. Through interaction, customers see the value of a product or service from the source
4. It increases the reach and allows more people to notice the company and get in touch with it through the platform
5. Thanks to various advertising options, you can find a suitable combination of advertising content for any company
6. With the help of data analysis tools, evaluations of success can be made and campaign goals can be determined with pinpoint accuracy
7. With TikTok Marketing, increasing sales is easier than ever – both directly and indirectly by building the brand’s image among audiences over time

2. how can I do marketing with TikTok?

TikTok is one of the fastest growing social media platforms. The app is used by millions of people worldwide to share short videos. TikTok offers companies the opportunity to connect with their target audience and promote their brand.

Channel, Logo & Bio: TikTok Profile

There are several ways to use TikTok for marketing purposes. First of all, it is important for companies to create a profile on the platform. This allows them to upload their logo and other important information about their company. This way, potential customers can learn more about the company and remember the brand with the help of the logo.

Creation of exciting and interesting videos

Another important aspect of TikTok marketing is the creation of exciting and interesting videos. Users of the platform want to be entertained and informed. Therefore, it is important to create videos that offer something to the viewers. If companies regularly publish interesting videos, they can ensure that more and more people follow them. This way, the brand’s reach can be increased significantly.

In conclusion, TikTok is a great way for companies to connect with potential customers. However, to be successful, companies need to develop a solid marketing concept and produce interesting videos.

Create content step by step

Step by step:

• First of all, you should think about what kind of marketing you want to do with TikTok
• Either you can try to make your brand better known, or you can try to market your products or services
• Both are possible with TikTok, but they require different approaches.
• If you want to raise awareness of your brand, you should consider what kind of message you want to convey with your videos and who your target audience is.
• It’s also important that your videos are entertaining and interesting so people will watch and recommend them.
• If you’re marketing products or services, make it as clear as possible in your videos what you’re offering and why people should have it.
• Again, of course, it’s important that your videos are well done and that people want to watch them.
• No matter which approach you choose, remember that regular updates are important to keep people’s attention.

Tip! This is how TikTok content creation works in practice.

3. why should I start with TikTok?

TikTok is a relatively new social network that has gained a lot of popularity in recent months. It is a video platform where people can upload and watch short videos. The video images are accompanied by music and can be viewed in both normal and slow motion.

Is TikTok relevant? App Store Downloads

Here you can see the increased number of downloads of TikTok via the Apple App Store worldwide from January 2017 to January 2022 (in millions).

You can find more statistics at Statista

4. what tools do I need to be successful?

When it comes to running successful TikTok marketing campaigns, businesses should use the right tools. There are several tools that can help you better understand your audience and strategize your campaigns. Some of these tools are free, others are paid.

Insights on TikTok: Analysis and report

One of the most important and widely used tools is the TikTok Insights report. The Insights report allows businesses to track and analyze interaction with their videos to identify trends and understand what their audience wants. It also helps create better content by showing data like video views, likes, and comments.

TikTok Ads Manager: Advertise on TikTok

Another tool is the TikTok Ads Manager app. With this app, companies can place ads, set targets, and manage campaigns. It provides detailed analytics about the campaign results so that companies can optimize their ad spend.

Businesses should also use social media monitoring tools to spot trends in real time and make better decisions about their content marketing. Some popular tools for social media monitoring include Hootsuite, Sprout Social and Buffer. These tools provide an overview of all social networks and help businesses find relevant posts from other users or brand pages to include in their own marketing.

Read more here:

• Place TikTok Ads

Linking e-commerce: social selling

When it comes to increasing sales, TikTok also provides a number of e-commerce features. With shopping tags, companies can promote products directly in their videos and direct customers to the product pages. The Checkout on App feature even allows customers to make purchases directly from the video. This feature can save you time and increase your sales!

These are just a few examples of the different tools businesses can use to run successful TikTok marketing campaigns – but there are many more! Regardless of the tool you choose, however, you should always be covered: On TikTok, content will be king – so content must be at the heart of marketing!

5. where can I get my videos shared and how do I get attention?

Now that you know what TikTok is and how it works, you may be asking yourself, “Where can I get my videos shared and how do I get attention?”

The good news is that there are several ways to make your videos popular on TikTok. First of all, you can simply share them on the platform itself. All you have to do is make sure your video has the right hashtag and title to get it seen by the right people.

You can also share your videos on other social media platforms to get more exposure. For example, you can post them on Facebook or Instagram. There, they can be seen by a larger number of people. You can also advertise your TikTok videos. However, this is advisable only if you have enough budget, as advertising can be relatively expensive.

Another way to get your videos noticed is to send them to influencers. Influencers are people with many followers. If they share your video, it will be seen by many people. However, it is relatively difficult to get influencers to share your video. So you need to prepare well and be persistent.

If you follow all these tips, you should be able to successfuly promote your TikTok videos and get more exposure.

Conclusion: TikTok useful for SMEs?

In conclusion, TikTok is an interesting and promising platform to help companies reach a young and open-minded clientele. It offers brands the opportunity to present themselves creatively and innovatively, which can increase sales.

However, TikTok marketing is not without risks. When companies open an account, they need to ensure that all content is presented professionally and appropriately. Since the platform is very young, it can be difficult to predict trends and react to them in time. Therefore, companies should be careful and plan their marketing strategy carefully before investing in TikTok.

All in all, TikTok is a lucrative tool for companies to attract new customers and improve their branding. With the right strategy, businesses can benefit from it and realize its potential. With its advanced technology, TikTok offers a wide range of opportunities for businesses to strengthen their presence in the market.

Meaning & Usage

B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two companies act together. Thereby the offer from the companies between services or goods is not of importance. An example would be a hardware store that receives goods from other retailers.

The difference between B2B & B2C

The difference between the two business relationships is found in the business partners. B2B focuses on other companies, while B2C (business-to-consumer) focuses on end customers. For B2C, an example is selling food to the end customer in the supermarket. Taking the same example, B2B customers such as restaurants would not visit a supermarket, but wholesale markets or wholesalers.

B2B quickly explained

B2B briefly explained:

• Long form: business-to-business
• Business relationship between at least two companies

Topic: Elon Musk wants to buy Twitter

Last week, Elon Musk, CEO of Tesla, announced that he wants to buy out the social media network Twitter. Previously, he had already bought shares in the amount of 9.2 percent. What exactly his offer now looks like and what short-term impact it had in the following.

Briefly summarized:

• Elon Musk wants to buy Twitter
• Already owns 9.2% of the shares in Twitter

But first, a look at Twitter and Elon Musk.

[Update] – Elon Musk buys Twitter!

No sooner had the social news been written than it was fluttering through the news tickers of this world:

Elon Musk buys Twitter!

Anyone who followed American television, the general media landscape, could almost have thought they were in a presidential campaign. Every piece of information, no matter how small, was immediately shared. Then it was time for the news of the day to hit the news tickers:

Twitter board approves Elon Musk’s purchase of Twitter

The Twitter board had long granted against this acquisition.

• Elon Musk buys Twitter

Elon Musk? The entrepreneur

Elon Musk is an American entrepreneur with African roots, who is the owner and founder of the electric car manufacturer Tesla and the space company SpaceX. He is also the co-founder of the global payment service PayPal. With a total fortune of about 200 billion US dollars, he is one of the richest people in the world.

Elon Musk quickly explained:

• US entrepreneur
• Companies a.o.: Tesla & SpaceX
• Co-founder of PayPal (bought by Ebay)

Twitter? The social network

Twitter is one of the most popular networks, along with Facebook, Google+ and YouTube. Twitter is a microblog, which has the task of sending small messages in the form of text messages, usually with a limited amount of text. Twitter was founded in San Francisco in 2006. Twitter Inc. is a public company and employs about 2000 people. With 353 million users worldwide, including 12 million users in Germany, Twitter is definitely one of the most widespread social networks in the world.

Twitter summarized:

• Founded: 2006
• Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
• Employs 2000 employees
• 353 million users worldwide

Elon Musk buys Twitter: supply & impact

As reported above, Musk announced last week that he would buy out Twitter. He offered the company $54 per share, for a total of $41 billion. The social media platform reacted to this with the so-called “poison pill” strategy. This strategy is designed to make a company unattractive to potential buyers. They plan to sell shares more cheaply to shareholders who already own more than 15 percent of the total shares.

However, according to the board, it is not out of the question for Twitter to accept an acquisition proposal or work with other companies.

Share price at the time of the news

Here’s what Twitter’s stock price looked like at the time of the news:

Current Twitter rate: 36 months

Here again the long-term view of the last 36 months, with current status.

Online Marketing News: B2B & B2C

Social ads, SEO, SEA, content marketing and more. The headlines of the week:

Online Marketing EN: Elon Musk wants to buy Twitter

This week’s Online Marketing DE features “Collaborative design project: Instagram works on boards” and “OMR22: When Quentin Tarantino meets 60,000 marketing heads”. More news from this week:

• After Elon Musk: More companies express interest in buying Twitter
• OMR22: When Quentin Tarantino meets 60,000 Marketing Heads
• Collaborative design project: Instagram works on boards

Marconomy: The future of HR communication

Marconomy’s blog reports on ” A look at the future of HR communications ” and ” How the 4 Google search intentions affect your B2B digital marketing “. More news from the blog:

• 2 days. 17 B2B speakers. 100% networking guaranteed.
• A look into the future of HR communication
• How the 4 Google Search Intentions Influence Your B2B Digital Marketing

More Fire: Influencers & Pharmacists

This week on More Fire, articles include “The Future of Search – What Comes After Google?” and “8 Tips and Examples for Better Call-to-Actions.” More from the blog:

• Influencers & pharmacists: new marketing and sales channels at orthomol
• 8 tips and examples for better call-to-actions
• The Future of Search – What Comes After Google?

PR Blogger: Decision Maker Types

There is also interesting news from PR Blogger this week, such as “Successful networking on LinkedIn” and “Types of decision-makers you should know if you want to push through influencer initiatives”. More news from this week:

• Successful networking on LinkedIn
• The PR Blogger in 2022
• Decision-maker types you should know if you want to push influencer initiatives through

Blogger ABC: Blogs vs. magazines

In contrast, Blogger ABC reports this week on “Gamification: engaging and retaining readers through play” and “Corporate blog vs. magazine: what are the differences?”. More headlines of the week:

• Corporate blog vs. magazine: What are the differences?
• 10 WordPress Plugin Tips for 2020
• Gamification: Engaging and retaining readers in a playful way

Conversion Power: Framework & Results

At Konversionskraft, they delve into “22 female conversion experts whose knowledge will help your business in 2022” and “Omnichannel strategy: a simple framework for better results.” More news from the blog:

• Omnichannel strategy: a simple framework for better results
• 22 conversion experts whose knowledge will help your business in 2022
• The maximum of tracking with TTDSG & DSGVO: We have tested it!

B2B Online Marketing: Conversions for B2B Marketing

New from B2B Online Marketing this week includes “When do I use which format in B2B email marketing?” and “Step by Step: In 9 phases to a successful website relaunch”. More online marketing news:

• When do I use which format in B2B email marketing?
• The journey is the destination: micro and macro conversions for B2Bs
• Step by step: 9 phases to a successful website relaunch

121 Watt: How important are headlines?

This week 121 Watt has topics like “How Attribution Works in Google Analytics 4 (GA4)” and “H1, H2 & Co! – How important are headings for SEO?”. New topics of the week:

• Visibility in SEO between Sistrix, Google Search Console & Ryte
• H1, H2 & Co! – How important are headlines for SEO?
• How Attribution Works in Google Analytics 4 (GA4)

Future Biz: TikTok overtakes Instagram

This week on Future Biz among others “Why hashtags, locations & tags won’t save your Instagram content” but also “TikTok interaction rate on average 7x as high as on Instagram”. New articles, headlines and trends:

• TikTok interaction rate on average 7x as high as on Instagram
• Why hashtags, locations & tags won’t save your Instagram content
• Chronological Instagram feed is back

Ryte: simply compress images

This week Ryte has interesting topics like “Performing Website Audits: A step-by-step guide” and “Compress images – reduce load time: How to do it!” on the blog. Check out the posts and more tips here:

• Conduct website audits: A Step-by-Step Guide
• AMP Guide – Set up and check Accelerated Mobile Pages
• Compress images – reduce loading time: This is how it works!

Online Marketing Rockstars: Mercedes in the digital future

New headlines this week also include Online Marketing Rockstars like “Matthew Ball is THE Metaverse expert – and he’s coming to OMR22” and “Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments.” Other headlines:

• Jan Karnath sells shares in T-Rex teeth and luxury watches with Timeless Investments
• Matthew Ball is THE metaverse expert – and he comes to OMR22
• This is how Mercedes CEO Ola Källenius wants to lead the automaker into the digital future

Meeting decision makers: Career Network

They have to make decisions every day. If you use social networks for your own PR, you can also quickly reach the important decision-makers in the B2B segment if you manage your campaign well. You save just as much time that you would otherwise have to invest in phone calls or cold calling.

It’s not just about typical business networks like LinkedIn, you’ll also meet many decision-makers on Instagram or Facebook and in Youtube. With the right messages, you can reach them efficiently.

Employee recruiting via social media: Tip

LinkedIn, for example, is very popular for employee recruiting. The career network connects primarily on a professional level.

Read more here:

• Employee Recruiting