Award – Social Media Agency https://socialmediaagency.one Social Media One ist Ihre Agentur für TikTok, Instagram, LinkedIn und Influencer Marketing. Content, Werbung und Strategie aus einer Hand. Thu, 23 Jul 2026 06:43:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.6 Social media stars 2017: review of trends, newcomers and campaigns https://socialmediaagency.one/social-media-stars-2017-review-of-trends-newcomers-and-campaigns/ Fri, 08 Dec 2017 17:58:35 +0000 https://socialmediaagency.one/social-media-stars-2017-review-of-trends-newcomers-and-campaigns/ 2017 hat Social Media Marketing aber auch Stars weiter in die Mitte der Gesellschaft gerückt. Vom Influencer Award wie dem “Place To B” von Axel Springer bis zum About You Awards. Weiter zu neuen Shooting Stars der Szene, im speziellen Lisa und Lena aber auch Mike Singer. Youtube, Instagram, alle Netzwerke gewinnen an Relevanz, nicht mehr nur im Marketing, auch in der gesamten Bevölkerung. Selbst Bundeskanzlerin Angela Merkel traf sich zum Wahlkampf mit Youtube Stars, während Shirin Davids Parfum in nur wenigen Wochen ausverkauft ist. Social Media Power! Die Erfolge sind leicht durch Social Media Software Tools zu monitoren. Damit sind die Erfolge klar belegbar. Wir werfen heute einen Rückblick auf das Jahr 2017.

Influencer Awards: Axel Springer, Generali and About You

What impressed me the most this year was the amount of awards that were given out. YouTube, is known to many, but this year it was also about Instagram. The social media stars have conquered the big stages and also the big companies. Meanwhile, not “only” agencies are interested in them, but also the big brands and publishing houses. Just like the“Place To B Influencer Award” from Springer last year (December) and also this year with stars like Caro Dauer, Stefanie Giesinger, Shirin David or also Farina Opoku. The first Sports Influencer Award, presented in Munich’s Olympic Stadium by Angelique Kerber or the About You Award in Hamburg.

Livestream of the Place To B Award with Shirin David, Lochis & Lamiya Slimani

Lisa and Lena: Social Media Shooting Stars

It was also exciting that the biggest social media stars were not present at all: Lisa and Lena. The shooting stars and a whole new league of influencers. Lisa and Lena are twins and just 15 years old. Yet they already have over 20 million fans on musical.ly! On Instagram, they are already followed by over 12 million people. This makes them more popular than the FC Bayern soccer players, who clearly dominate the social media charts (look at Facebook and Instagram). Lisa and Lena have at least three times as many fans as the biggest German influencers.

A post shared by Lisa and Lena | Germany® (@lisaandlena) on Nov 17, 2017 at 0:21 am.

Lisa and Lena are a real hype, they did not come to the award. Because in the meantime the two are under contract with Warner Music. They didn’t even make it to the last big award (Place To B), the reason: The two produced their new music video in Los Angeles. Musical.ly made them big. Short videos with well-known music tracks in which the two dance, sing and have fun. Musical.ly inspires more and more young people. In over 35 countries, the network is already number 1 in the charts. In Germany Musical.ly is for many still a book with seven seals or they do not even know it. Yet the two 15-year-olds already reach more than the entire German private television, without elaborate production, without advertising. Just like that.

Angela Merkel interviewed by social media stars

Influencers or social media stars are becoming more and more central to society. It is no longer just this phenomenon within the youth. The first YouTube stars are now also over 20 years old and are also approaching 30. Even our Chancellor sat down with four selected YouTube stars this year for the 2017 general election. This shows the relevance of these young people and the influence they enjoy. Even the big established politics likes to get the young stars to shine.

In terms of content, the interviews are unfortunately not very successful and hardly of journalistic depth, let alone quality. Nevertheless, a PR strategy that worked. Because not only Youtube visitors saw the video (as in this example almost 700,000 people), also established media such as newspaper and TV took up the topic.

Interview #1 with Angela Merkel and vlogger Ishtar Isik

For me, this aspect in particular played a big role in 2017.

Social media stars are now (just) stars.

Shirin David: The power of community

Shirin David ‘s perfume ‘Created by the community!’ shows how effective the use of influencers can be. After half a year of development and planning, the perfume was sold out throughout Germany after three months. In all stores, whether DM in the city centre or online. The highlight here, in the run-up, she asked her fans for help, by simply answering four or five questions. Over 350,000 fans took part. The rest, speaks for itself. Social media stars are the stars of the future. We love what they do and want to know what they do. Just like Hollywood actors, international music stars or top sports athletes.

Shirin David: Created by the community

Live Marketing: Shirin tests her perfume in the City

Top agencies for influencer campaigns in Germany

If you’re looking for great potential and reach, turn to one of the renowned giants. They create over 200 campaigns a month or manage international channels, such as that of Dwayne “The Rock” Johnson.

Mediakraft: Over 200 Youtube campaigns per month

First and foremost, most people, just like me, think of Mediakraft. Mediakraft has been around for a long time and has held its own in Germany over the years, even though the business model has changed a bit now, without giving details, they still work on the biggest campaigns, over two hundred every month. They also provide a monthly report on advertising activity on YouTube. So the agency is a real heavyweight.

Studio71: From Berlin to Hollywood

The second player I would name is the influencer agency Studio71 from Berlin. The agency is probably not known to many, but it should be. Because Studio71 is, I would assume, the largest German agency in the field of influencer marketing. Studio71 belongs to the Pro7 / Sat1 group and is equipped with an extremely young and motivated team. In addition, the agency has the best relationship in the U.S., even its own unit. To name just one example: Among others, Dwayne “The Rock” Johnson is under contract. He was recently the best-paid actor in the world, and he is currently enjoying new successes on the big screen, including the remake of the movie “Jumanji”.

Like Me Media: How Stars Are Built

Number three for me would be Gefällt Mir Media. Gefällt Mir Media is based in Cologne and represents various artists. This year, however, they have landed a very special coup! Some of you might already know him, Mike Singer. Simply put, Mike is the German Justin Bieber! The radios are playing him, the young girls are listening to him, yet things are just getting started for him. His first tour in 2017 was sold out, and the next one is already being planned and will take place right in the spring. He has built millions of fans just by his vocal talent and by his very good management, in a very short time. Gefällt Mir Media is also doing a great job and time with this example that influencers are more than just pretty pictures. They need talent, ambition and good management.

Mike Singer: Music video for Deja Vu

Promotion of the new album on Youtube (Vlog)

Conclusion: Unrestrained growth in influencer marketing

As previously described with Lisa and Lena, social media stars have arrived in the middle of society. Just like Lisa and Lena or even Mike Singer, it is possible to build millions of fans in just a few months. And that’s just through your own character, your own stories and emotions, and your own talent.

Learn Influencer Marketing: Video Tutorial for Agencies and Companies

Social analytics is the tool for corporate social media managers. As a strategy and method, influencer marketing is new. But many examples show how successful it is. In our free two-hour online course, we explain blogger and influencer marketing from A-Z.

https://socialmediaone.de/influencer-marketing-kostenloses-video-tutorial-firmen-agenturen/

]]> Influencer event: #1 Generali Influencer Sport Award with Angelique Kerber & Pamela Reif https://socialmediaagency.one/influencer-event-influencer-sport-award-angelique-kerber-pamela-reif/ Tue, 27 Jun 2017 11:30:18 +0000 https://socialmediaagency.one/?p=2983/ .avia-section.av-b3oc49-8aead80fed90c61b835e824962170ece{ background-repeat:no-repeat; background-image:url(https://socialmediaagency.one/wp-content/uploads/2011/05/angelique-kerber-pamela-reif-petar-generali-award-sport-social-media-influencer-agentur.jpg); background-position:50% 50%; background-attachment:scroll; position:relative; } .avia-section.av-b3oc49-8aead80fed90c61b835e824962170ece .av-section-color-overlay{ opacity:0.8; background-color:#1c1c1c; } .avia-section.av-b3oc49-8aead80fed90c61b835e824962170ece .avia-divider-svg-top svg{ height:50px; fill:#ffffff; } .avia-section.av-b3oc49-8aead80fed90c61b835e824962170ece .avia-divider-svg-bottom svg{ height:50px; fill:#ffffff; }

Generali Influencer Event

The guest list included numerous well-known names from the fitness and lifestyle industry. Pamela Reif @pamela_rf was invited as a star guest. Among others, Irina Engekel @fashionambit, Melisa Cebeci @mlsacbc, Ebru @nazjuju and Angelo Carlucci @angelo.carlucci were also part of the party. Over the course of the day, the 15 influencers had the chance to gain practical experience on the tennis court with tennis world champion Angelique Kerber @angie.kerber. The event marked the launch of the Generali moves Germany campaign. Thanks to the collaboration between the influencers and Angelique Kerber, 6.1 million impressions were achieved and people were encouraged to adopt a sporty lifestyle. Read more of our best practices.

On Generali Bewegt Deutschland you can see the current postings of the campaign directly in the Social Live Ticker!

We move Germany!

Generali moves Germany: Fitness and sport campaign 2017

A few hours before the start of the event, the campaign kick-off was announced at a press conference. With the Generali bewegt Deutschland campaign, the insurance company is particularly keen to motivate young people in particular to take part in sporting activities. Generali has brought German tennis world champion Angelique Kerber on board as the face of the campaign to help get Germany moving. Angelique stands for a balanced, sporty lifestyle – just like the invited influencers.

Together, they were able to move their community on this day. This movement was called for the evening before. Each influencer encouraged their followers to post a sporty picture with a personalized hashtag. The number of pictures posted shot up within a few minutes and attracted a lot of attention on Instagram. As an incentive, there was an award for the influencer who was able to get the most people to take part in a sporting activity.

This award went to Melisa Cebeci @mlsacbc. In addition to the “Star of the day” award, the “Star” award and the “Rising Star” award were also presented to Pamela Reif @pamela_rf and Fabian Arnold @fabianxarnold.

The influencers present also posted various pictures live from the event. This was an excellent opportunity, as the event took place on the 11th floor of a Munich rooftop and there were numerous photo opportunities such as the tennis match with Angelique Kerber, numerous canapés, press walls and white lounge corners. The resulting photos were shared with the community using the hashtag #generalibewegtdeutschland. In this way, a total reach of 4.6 million people were reached and encouraged to adopt a healthy, balanced, sporty lifestyle.

Marketing for the reach of the event

Together with Generali and the bloggers, we have

6.124.644

Total impressions (Instagram, Snapchat)

The 6.1 million are spread across 15 channels and in total:

  • 19 Posts
  • 212 Stories
  • 15 Influencers
  • 4,287,251 people reached with tags + logo
  • 6,124,644 impressions achieved on Instagram + Snapchat
  • 286,551 have interacted (like, comment, fan action)

Impressions of the event distributed on Instagram posts / stories and Snapchat

The event had an absolute focus on Instagram.

Star guests: Tennis world champion and Germany’s Instagram star

Tennis world champion Angelique Kerber

Angelique Kerber was born in Bremen in 1988. Since the age of three, she has had a great passion for sport and tennis in particular. She has been playing professionally around the world since 2003. Her most successful year to date was 2016, when she won the Australian and US Open, reached the Wimbledon final and won the silver medal at the Olympic Games. After these terrific successes, in September 2016 she became the first German since 1997 to be ranked No. 1 in the world tennis rankings. Many people take Angelique’s perseverance, discipline and passion for sport as an example every day. More about Angelique Kerber.

Instagram star Pamela Reif

With 3 million subscribers, Pamela Reif is the most influential fitness influencer in Germany. She initially posted landscapes, motivations and food on her Instagram account. One day, the then rather lanky Pamela decided to share her fitness exercises and nutrition tips with her followers. Not only her muscles, but also her number of subscribers skyrocketed. Over time, she has traveled the world for work and influences people’s lifestyles on social media every day. More about Pamela Reif.

Influencers on site! An experience report from the blogger event

Blogger @ivaxbrd was at the event and gave us a detailed report.

On 24.05.2017, I was able to travel to Munich to take part in an influencer event organized by Generali Versicherung. The motto of the event was #generalibewegtdeutschland and the aim was to motivate people to do more sport with the help of tennis world champion Angelique Kerber. After arriving at the beautiful hotel in Munich, I took the shuttle from the hotel to the location at 11:15 the next day. On the shuttle, I met some familiar faces from the Instagram scene and old acquaintances with whom I was able to make my way straight to the top when I arrived at the location.

Olympia Park & Rooftop: Exclusively for award guests and winners

The event took place on the 11th floor on the roof of a modern building near the Olympic Park. As soon as the elevator doors opened, we were greeted by a breathtaking view of the Olympic Stadium on one side and the rooftops of Munich and the Alps on the other. The modern interior also offered plenty of locations for the perfect picture.

After a little small talk and the first snacks, which were super healthy but also super tasty in keeping with the motto of the day, tennis world champion Angelique Kerber arrived. She briefly explained the campaign to us once again and then it was off to some private time with her. We were all divided into groups to spend time with her one after the other. We first went to the press wall, where a great photographer took pictures of us with her. Even though I’m not the most sporty person, I have to say that I really enjoyed the next part. Angelique was able to show us how to serve properly in tennis in front of a net that had been set up. After a few failed attempts, even I hit the target and was really motivated to become a bit more sporty again.

While the other groups went through the same stations as me, I had time to enjoy the snacks and chat with the others. It’s always interesting to meet someone who is doing the same thing as you and share their experiences. Among others, I met the super lovely Pamela Reif (@pamela_rf ), who is just as likeable in real life as she is on her channel, and many other Instagram personalities, such as Angelo Carlucci (@angelo.carlucci) and Ebru (@nazjuju).

The first Sport Influencer Award from Generali

However, we were all surprised when the presenter announced an award ceremony. We had all been given the task in advance of calling on our fans to support us and to put an individual hashtag under a sporty picture. A total of 3 awards were given to a newcomer influencer, the influencer with the most sporting reach and the one who motivated the most fans to take part in the challenge. Unfortunately, I didn’t win one, but of course I don’t begrudge the winners their trophy. After this surprise, the day ended on a very relaxed note. We were given a short talk by a nutrition expert and a facial expression coach, which was really interesting and surprisingly ended with a serenade from the facial expression coach.

My conclusion. The day was really very successful, everything was planned and organized perfectly, everyone had fun and the programme wasn’t too full. We laughed a lot, made new contacts, supported a good campaign and all got back on the shuttle with a good feeling. To top it all off, there were even goodie bags with great souvenirs and gifts!

Blogger and influencer events bring people and brands together

Do good and talk about it! With the award, we support young, sporty people in their actions. They are role models for an entire generation. They have influence and can achieve a lot with their channels. As brand ambassadors, but also as role models, we have brought together fifteen young people to launch an entire campaign. Generali Moves Germany. Patron Angelique Kerber will visit many more events and motivate Germany to do more sport! For a healthier, happier life.

Influencer marketing: your key to organic reach

You can find more on this topic in our blog, which is constantly updated with new and interesting articles.

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