E-Mail Marketing Agentur: Lead, Funnel, Sales

The Combin Scheduler – Effective Instagram App test

If you want to be successful on Instagram, you have to do one thing above all: plan, plan, plan. To help you keep an overview, there are now countless apps for this purpose. At the latest since the introduction of his Instacheck, the company Combin with its many Instagram tools is known to everyone. The free Combin Scheduler allows today’s entrepreneurs and influencers not only to plan individual posts in advance, but also the stories. Here is an overview of the most important functions:

• Forward planning & instant publishing
• Fully automated publishing
• Image size editing
• Location Marking
• Mention of hashtags and accounts
• Upload Bulk Stories

Planning of stories and contributions thanks to automation

An absolute must-have of the Instagram tool is the advanced planning of contributions. After you have set the publication date of your post, the Combin Scheduler will automatically publish your post. So you can plan your posts and edit them from time to time.

Create Bulk Stories: Photo, Video & Boomerang

Besides the regular posting of photos and videos, the use of the Story Tool also helps with social media marketing. In the best case, you can also connect your story with a call-to-action. The Combin Scheduler takes care of the organization of the story and allows you to plan several pictures, videos and boomerangs for your story.

Design Instagram Feed: With the right design to success

An aesthetic Instagram Feed is the electronic business card of modernity. To ensure that your posts match not only thematically but also visually, the tool allows you to customize your feed in advance to suit your taste.

The conclusion of the editorial staff: For every Instagramer the Combin Scheduler is an absolute must. It helps you organize your feed, is easy to use and runs without interruptions and unnecessary push messages. The interface is simple and modern, which is why you have an immediate overview of all functions.

Tips for more followers, reach & Co.

Even if the new tools and gadgets take a lot of work off your shoulders, you still have to keep a few things in mind for your Instagram success. Especially the quality of your posts and the constant analysis of your target group are worth it.

Create high quality posts: Saves & Shares

Quality and quantity are both equally important. Nowadays Instagram does not only focus on likes and comments, but also on the saves and shares of each post. The Instagram algorithm especially likes these, as this is a sign of the added value of your posts. Of course the images should also be of high quality. Experience shows that especially friendly and bright photos are better received than dark and pixelated ones.

Understanding the new Instagram algorithm

In addition to quality, quantity is also important to Instagram marketing. The more you post and the more active you are, the more traffic Instagram allows you to get on your profile. How does it work? Very simple: Instagram never shows your new posts to all your followers, but only to a fraction. It then analyzes the success of your post and the more popular your posts are, the more people will see them.

Analysis of the target group: Use Insights sensibly

It is always worthwhile to keep your target group in mind. Then you will know when the best time to post is, on which day your users are most active and which content they particularly like.

Automation and increased efficiency

Important: Currently the book is only available in Germany! I speak German and discovered this book or audio book two weeks ago. Even if you wouldn’t understand a word in the podcast, I wanted to introduce some of the methods and strategies to you!

I want to take you with me today to one of the most fascinating business books I have ever read! Written by Alex Fischer, real estate millionaire and the eonly one who has really managed to connect the offline world of real estate with the digital world. On YouTube Alex Fischer reaches hundreds of thousands of views with his real estate and tax tips. He was and is extremely successful with real estate, “Richer than the Geissen” was read by over 200,000 people and now there is the audio book – free for everyone.

As the son of two teachers, he grew up in middle-class circumstances, like most people. He himself started with 0 Euro equity. He has gained and applied experience. This is how the treasure of knowledge came into being over time, which you can find on the website of Alex Fischer Düsseldorf.

Reason enough for a detailed review of my favourite topic in the book “Automation and Efficiency Increase”.

The automation of processes plays a major role in the book. At the beginning, when Alex Fischer tells how he himself came to the automation of information to minimize the training time of employees invested by him to the automation of customer processes of the “mid sixty”, keyword Pareto principle. But you will only get to that in part 2, first it is about automation itself!

What does automation mean?

Automation through new technology, such as the above-mentioned automatic invoicing in online shops, has become a very important topic for companies. Automation itself covers all departments, from shop (sales) to machine (production). In every company, every department, every employee and every process the design looks different, but there are always advantages.

What at first sounds like just a reduction in manpower, on the contrary, tends to create free capacity for existing employees. They can use their know-how in important projects instead of, for example, always writing invoices in the same way. Automation means above all an increase in productivity and efficiency.

In the following, I will show you a few small excerpts that brought great insights for me as an entrepreneur! Especially the automation of certain processes. These were recognized by the previous analysis by the Pareto principle and identified as high time guzzlers. This also leads directly to the second point, learning to isolate and solve problems from episode 16. How to find your purpose.

Example: Employees and customers

In the following example, you can see how useful it is to automate certain processes, using the example of: pension provision vs. rented property.

Excursus – what is the pension gap?

An explanation in short: If you have an income that is over 2.500 Euro net, you are faced with the problem that pensions in Germany are “capped”. The more you earn, the bigger this pension gap becomes. Because above a monthly income of 2,500 Euros, you continue to pay proportionally more taxes, but you don’t get more pension. The basis for calculating your future pension stops at 2,500 euros. Ergo: If you earn more, you pay more, but never get the excess payment back in the form of a higher pension. Therefore, many people whose income is higher invest in an additional, private pension insurance.

Private pension insurance or… Buying and renting real estate? In short, the yield of the property rental model is 5-7 times higher than that of the private pension insurance. This means that, according to Alex Fischer, by renting out a property, you earn 500-700% more income compared to a private pension insurance.

Automation of the information: The breakthrough

Until now new employees have been trained, have internalized the topic, the internal structures in a company and until they have acquired the first customers, a lot of time passes in the training. Out of 10 people you train, often only one is really effective in the end. Some of them are not good enough, others do not make enough effort, some leave the company sooner or later – but what is the problem? Where is the solution? Alex Fischer found it in automation, recording videos of his training, his own internal training course. You will learn this and much more in episode 16. How to find your purpose.

That means you have to isolate and solve problems. If you isolate a problem correctly, the solution will eventually show up. So Alex Fischer recognized the effort of training and shot his first videos. Much more, he added documents, everything beside the daily business. 3 months later he was finished and from now on, his life changed completely.

So Alex Fischer got rid of the things he didn’t like, for example 20 people of 40 hours each, a total of 800 hours of training for an effective, long lasting employee. This concept changed his life! Instead of spending 80% of his time on building up agents, he now had much more time, which he was able to invest more wisely. Imagine what it is like to have 80% more time!

In the podcast he tells in detail how time has changed his life and above all what he now started with his free time: Even more productivity. Doing things you feel like doing.

Additional automation: customer enquiries

So Alex Fischer decided to automate further things. For example, customers who asked the same questions over and over again after buying a property.

1. Who is responsible for what?
2. What do all these documents I get mean?
3. How can I increase the value of my property?
4. How do I enter my advantages into the wage tax card?
5. How do you do a tax return when you first bought a property?

Standardized answers to questions that every real estate buyer has. Customers now receive automated e-mails after buying real estate.

Advantages of automation

The advantages of automation are obvious:

1. More time you can invest in your success
2. Less error, as less risk is caused by human error
3. Higher satisfaction, clear workflow and fast processing of work

You no longer want to do without the advantages of automated processes in your company? Then listen to the free podcast now and learn more about this topic and the concrete implementation possibilities of automation in episode 16. How to find your purpose.

Alex Fischer: Richer than the Geissens

“In 5 years without equity to become a real estate millionaire” – here you get the right and important tools for a happier and fulfilled life, also through financial freedom. Alex Fischer is living it up, with real estate he himself has already provided for a long time. His focus is on passing on knowledge, strategies and success stories. An extremely inspiring audio book. You want more Know How? Become a free member of the Alex Fischer Community.

Alex Fischer: Learn more strategies

If you want to learn more about principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topic to learn everything online. In addition, you can find links to slides and checklists here on YouTube – these documents are also completely free, without an email address. Tip! In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer – Website & free members area
• Alex Fischer Youtube

“Richer than the Geissen”: Book and audio book

With over 200,000 readers, “Richer than the Geissen” is mega successful, for good reason. It is also in the Top 100 at Amazon! In a nutshell, you get 43 timeless laws of success with which you can become more successful financially, professionally and privately. You learn to reach your goals, to “materialize” them (what this means, you learn in the book). You will receive exact step-by-step instructions for your own personal financial freedom. This way you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, you learn from Alex Fischer how to avoid these fatal mistakes and at the same time follow your passion – every day! The book contains hundreds of learnings that will help you to live a happier and more fulfilled life. Best of all, you can get the audio book for free on Spotify and iTunes!

• Audio Book on Spotify
• Audio book on iTunes
• Book on Amazon

Automation in social media marketing: cost efficiency

Gradually converting one’s own processes into automatic processes saves a great deal of time, depending on the software. The main focus is on performance improvement of reach, communication and interaction. Of course, not only such communicative processes can be automated, there are also smart solutions for advertisements and e-mail communication with influencers. Basically for most companies it is about the typical interaction and reach, the first step to build your own community.

One of the most important tasks, especially for start-ups and young companies, regular posting. It is often difficult, because even large companies with 100 years of tradition have their difficulties to operate social media consistently. One of the central factors for the relevance of one’s own channel is the regularity of postings. The easiest way to describe it is with the typical news broadcast in the evening; everyone has their favourite source of information punctually at 19 or 20 o’clock. Not only in the classical media world, but also in the new media, regularity and consistency are written in capital letters. What’s the matter with you? The easier the user’s access to media is made, the fewer barriers there are, even temporal, the higher the satisfaction.

How often should you post on social media?

• Instagram – 3 to 7 postings a week, plus 1 to 10 stories a day
• Facebook – 3 to 7 postings a week
• YouTube – 1 video a week
• Tiktok – 12 postings daily
• Twitter – at least 2 postings daily

That’s the ideal case. In order for social media managers to have sufficient time for content creation, but also for community maintenance, certain steps can be taken by semi-automated or fully automated processes.

Automation for posting

As we showed in our big social media software test, there are many good programs for planning postings in advance on Instagram, Facebook and Co. That’s why we’re not going to go into individual software programs here anymore. If you want to read all about the big check, you can find the article Social Media Software here.

As a social media manager, you can plan postings for days, weeks, months and even years in advance. The various software products all function relatively similarly. Just like in the social media apps, individual media content can be uploaded. You can add a description but also markers and place names. In addition, however, software offers the option of planning media in advance. As a clever social media manager, you can produce a lot of content at once and then plan the content for weeks and months ahead. This saves a lot of time in your daily work!

Vacation days, holidays, weekends, from all these parameters they are independent with the pre-planning of content.

Advantages:

• Regular publications
• Permanent input for users
• Independence from vacation days, holidays and weekends
• Social-Media-Manager can take care of other tasks
• Editorial planning can be processed directly
• Increase range permanently
• Cheap cost, usually only $10 to $20 per month

Automation of interaction

From the semi-automatic publishing of content, since it still has to be maintained by the user, it now goes to the fully automated publishing of likes, comments, and for some, the following and development of people. Why do they do that? Attentively, you get that by Impressions . Impressions are individual sightings, i.e. everyone who sees a certain picture, reads our brand name,… many social media managers browse the individual social media apps and look for suitable content to link to or comment on. Each time this happens, a user and possibly his followers or friends will become aware of us. Perfect! Perfect! The small disadvantage of having a talented person, like a social media manager, spends his or her time likening and commenting on photos and videos. There are certainly much more demanding tasks for your company, which is exactly why these simple interactions are automated by software solutions.

Here, too, we had already tested various software, e.g. Instazood and Combin. Two of the typical programs, here in the example for Instagram, for the three types of interaction:

• Automation of Likes
• Comments automatically post
• Follow / entfolgen for attention

These three aspects can then be used fundamentally in the programmes. The Likes are always assigned on the basis of filters, e.g. one can adjust, how many Likes a picture should have, so that one excludes bad pictures and naturally also pictures, which get so many Likes, that our channel would receive no attention. In addition, you can also select competitor channels, for example, so that you only distribute specific Likes to fans of your own competition. After all, they are already interested in our product class, the change from brand a to brand B, possible. That’s why we like to work with comments in automation, because every positive comment under a picture ensures that the person either reacts directly to it with another comment or the person clicks directly on our profile and gets to know our brand directly.

Excellent opportunities to build the interaction and also to win interested parties for us who otherwise would not have heard of us.

A third option that almost all social media tools offer is to follow and unfold people. Here the tools follow people, who in turn are selected by previously set filters. After a certain time the software unfolds to the persons again. Again, the principle is quite clear in the arousal of attention. Because social media channel B now follows social media channel A, social media channel A will become aware of him and maybe he or she will follow social media channel B.

With all the thousands of likes and comments, unfold and follow, who still keeps track? Who has the time? This is exactly where the advantage of automation lies. By the unique adjustment and installation as well as the definition of the own filters, the work runs in the next weeks, months and years completely automatically. It’s like having a hard-working 24-hour social media manager 7 days a week.

Automation of communication

Here, too, there are various means and possibilities. Therefore a small view or insight into the world of automation radio communication. On the one hand, the previously briefly discussed regular comments offered by the social media. That’s how it works:

Create communication through comments on hashtags

On the one hand, communication can be established specifically through the use of hashtags. A small example of best practice would look like this:

• In best-practice we are a food company, e.g. a supermarket or our own product like a healthy smoothie
• We set the automation so that the social bot reacts with the hashtag #veganleben on every posting
• For each posting, the social bot comments with a spun (i.e., always new) text
• Comment 1: Mega delicious ?
• Comment 2: Yummy ??
• Comment 3: ? #ilike
• Comment 4: ? delicious if you are looking for some more recipes, check out our blog @food
• …

With every new comment new social media users become aware of their social media channel. Of course, the parameters of the socialbot can be set to comment only postings that had at least five likes but a maximum of 100. Why do you do that? By refining the parameters, photos are excluded that are so bad that I don’t like them at all. At the same time photos are excluded from the algorithm, which have a lot of likes, here our comment would probably hardly attract attention.

Chatbots for start Communication

Many companies, firms and brands have frequently asked questions. These questions are asked by users very gladly over social networks, since the ways are very short here. Anyone can write, comment or rate directly from their mobile phone. For the example of chatbots, we would like to look at a fashion company as best practice. At this fashion company, questions about trends frequently come up, e.g. the brand Nike, Adidas or Fila.

• Many users ask the question, do you have this or that special Nike model in the store?
• As soon as the keyword Nike falls, the chatbot automatically sends a product overview of the Nike shoes with the comment, “Check out the online shop, maybe you’ll find your model here”
• The two messages are sent with a time delay of 7 seconds so that it looks like real writing work

Buffer: features, networks and prices

More information about the software:

• Buffer
• More strong recommendations: Social Media Software

Source : https://buffer.com