Marketing, make online shop known?!

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Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

SPOTIFY_EMBED

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Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

Do it yourself or hire an expensive agency?!

BitCoin Small Talk, Making Money Like Out-of-the-Box Thinkers, and Our Focus: Corona Promotions for Retail. Sales are getting lower, but rent is staying the same? Our e-commerce special on creating an online store.

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. How to create an online shop?
2. Which is the best online shop?
3. What does it cost to create an online shop?
4. How is an online shop structured?
5. What do I need for an online shop?

Now stream & learn for free on:

• Spotify – Marketing Podcast
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• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

How to create an online shop?

The most important thing is, don’t be afraid to approach the task “online shop” yourself! Nowadays, you can quickly map your entire inventory digitally with just a few clicks, using online tools.

Online Tools – We introduce you to the most common ways to create your own online store in this Marketing Podcast episode. To mean, do-it-yourself with online tools, specifically introduced to Shopify.

Creative Commons Software – If you have technical interest or experience, you can use Creative Commons Software, e.g. WordPress / WooCommerce or Magento.

E-commerce agency – If you have large inventories, more than 10,000 items and different variations (driving options, sizes, etc.) then you may want to call on the expertise of an e-commerce agency. Over 90% of retailers, however, can work perfectly with online tools – without an agency.

In this and the following episodes, we will focus on the shopify and woocommerce solutions for those who are interested in technology or have motivated employees.

Which is the best online shop?

1. Modular system – online tools like Shopify
2. Creative Commons – Tools like WordPress / Woocommerce

What does it cost to create an online shop?

For online tools like Shopify, you pay a fixed monthly package price. If you need more products or additional accounts for new employees, you pay a little more. In return, you save almost the entire development costs that you incur with in-house development (WordPress) or with an advertising agency. The cost of the basic version is only 30 euros / month. This already includes many functions, such as coupon codes, but also an SSL certificate for secure data transmission.

With tools like WordPress and WooCommerce, a lot of time goes into the development of design and function. Accordingly, you need either employees with technical know-how or external professionals. In addition, you or an employee, a little familiar with HTML, CSS, MySQL and FTP, so that everything works, from the domain to the finished online shop. In return, you have great freedom and a lot of room for maneuver in extensions. The software WordPress is free, as well as the extension WooCommerce.

The most expensive option is definitely the e-commerce agency solution. Here you have to expect at least a five-digit amount. You hire an e-commerce agency if you have a very large product range with many variations. Make sure that you get comparative offers from other agencies so that you can compare the prices. At the beginning every agency will say, “we can do that”! Therefore, make sure to get comparative offers and references. Always make sure that you get references from the agency. If complications arise later because the agency does not have the appropriate know-how, this would be very annoying.

Show Notes: Business model lateral thinker

The ZDF Neo Magazin episode must also be mentioned:

Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

Now stream & learn for free on:

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SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Fri, 27 Nov 2020 21:04:40 +0000 https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these methods first? Of course, marketing agencies like us! That’s why the show features lots of expert tips from the field. Best practice, hot from the kitchen!

Marketing Basics + Expert Tips in Every Show

Marketing explained simply, whenever possible. When we discuss more complex topics like e-commerce, as well as more specific Instagram shopping, Facebook Pixel, SEO, or even Native Ads, you can just rewind the podcast or listen again. Learn marketing for free, with Lasse & Lukinski.

Marketing explained simply: Episode by episode

New now! Lasse & Lukinski, the podcast on Social Media One. Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast TV. We discuss media weeks & more – follow now & never miss a show. Each week we hit new methods, strategies and bring you examples and best practices from great campaigns, talk about speaking engagements, workshops but also new trends, from TikTok to Pinterest. Marketing is moving faster than ever. New social networks come into play, others lose relevance for certain audiences. We also usually come up with live hacks between the lines, which we leave uncut in the podcast. Real-world agency experience with million-dollar adspend. We want to give you inputs that you can use to develop yourself, your business and your brand.

New episodes & marketing news<

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• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
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• Google – Marketing Podcast

Plus, of course, here on the social media blog, with extra info and keynotes on each episode:

• New episodes

Learn Marketing: Online and Social – Audiobook 2 go

1. Marketing tips from practice
2. Tips for Instagram: Followers, Shopping and Ads
3. Tips for YouTube: Video Marketing
4. Tips for Facebook: Pixel, Ads and Groups
5. Tips for Pinterest: Backlink building for e-commerce
6. Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<
7. Tips for e-commerce: Online shops and social commerce
8. Tips for sales and distribution: example and best practice

Marketing tips from practice

In our marketing podcast you get the real tips from practice! Every week we bring you examples from big companies, but also ideas that came to us during the week and which we have of course implemented directly!

• 7 online shops in one month?
• 16 magazines in one week?
• 200 campaigns in split test?

Learn with us and many examples from the real agency everyday life, how marketing currently works, or can work. Adopt successes, risks but also mistakes and createe your own great marketing campaigns for your company.

Want to learn even more about our social media agency?

• Social media agency

Tips for Instagram: Followers, Shopping and Ads

Instagram is a great place to run ads – why? Targeting and re-targeting. Briefly explained:

• Targeting = advertising to specific target groups
• Re-targeting = advertising to visitors again

Especially since Instagram Shopping has taken a very present role in the app, meanwhile the icon is in the main menu of the app, excellent sales can be achieved here, especially for e-commerce companies. Of course, when you think of Instagram, you don’t immediately think of advertising and placing ads, but you certainly think of influencer marketing. Instagram, more than any other social network, has ensured that influencer marketing has an extremely high profile in referral marketing. Not only the big companies work on Instagram, but also small self-employed people who work with affiliate marketing or dropshipping.

• Instagram marketing

Tips for YouTube: Video Marketing

YouTube is an excellent branding channel, especially since the time spent on it is so long (most brand videos are between 8-10 minutes long; the general average is 12 minutes). Advertising on YouTube is extremely interesting because users have a very high engagement. For this, however, the concept of video marketing in social networks, especially YouTube and its target audience must be understood.

While content on platforms such as Facebook, Twitter or Instagram, just like in classic marketing advertising posters on the street, only have a few moments to attract attention, users follow content on YouTube extremely intensively. That’s why more and more companies are taking advantage of the opportunities that YouTube, or Google as the owner, makes available.

However, video marketing also presents companies with a special challenge, here it is no longer just about a single photo! An ad on YouTube usually has 5 seconds, after which users can skip the ad. Exactly these 5 seconds are very important to get everything out of this moment. In doing so, companies can make many mistakes that end up costing money.

Learn what the failure points are, the risks and develop your own campaigns from them in our social media marketing podcast.

• Youtube Marketing

Tips for Facebook: Pixel, Ads and Groups

Facebook is so yesterday! Is it? Over 2 billion users are signed up on Facebook, making Facebook still the largest social network. And remember, the world population is almost 8 billion. Accordingly, you could also say only 20% of the world’s population is signed up on Facebook so far! That’s a completely different perspective on the social network, isn’t it?

That’s exactly why we introduce you to many aspects of Facebook marketing in our podcast. About ads, content marketing with influencer bit to channel building and the question, how can I gain reach on Facebook? Facebook is not only the big player when it comes to the number of users. Facebook also includes Instagram, as well as WhatsApp. Therefore, there is a lot to learn just in the area of Facebook marketing.

Best Practice: Simple Facebook Campaign

Here is a small example of a simple Facebook Ads without complex extras. Reached 8,758 people, with 109 sales and a spent budget of 59.09 euros. Achieved were 490.27 euros profit. here in the example 2 campaigns were tested against each other.

Key figures:

• 59,09 Euro Cost
• 8,758 people reached
• 109 contracts at 19.90 euros (gross) / 18.59 euros (net); margin 5.04 euros (net)
• 549,36 Euro Profit
• 490,27 Euro net profit (excl. expenses for Facebook Ad)

• Facebook marketing

Tips for Pinterest: Backlink building for e-commerce

We even made a separate episode about Pinterest! Because Pinterest is often underestimated. As the Pinterest share price shows, which has just increased by about + 340 % in 12 months, Pinterest has reached a great relevance. Pinterest is also becoming increasingly interesting for search engine optimization (SEO). Why, we discuss among other things in episode number 3: Pinterest underestimated?!

Pinterest allows you to create galeries. You can focus them on certain keywords. For example, the topic “Apartment New York” or “Statement Shirt Ladies”.

Currently, a mix of 2 to 4 keywords is ideal. Together, these form the headline of the gallery. As you can hear in our podcast, even top keywords make it to third or fourth place on Google, even though you only have about 50 followers on Pinterest. What’s the reason for that? Few creators, many pinners! Use this advantage!

• Pinterest Marketing

Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<

As we just learned about Pinterest marketing, there are very many areas that you can use search engine optimization as a strategic and operational tool for you.

The big goal is to get 1st place.

This is where most of the traffic takes place. About 85% of users do not scroll down in the search results, but click on the first results (including Google Ads). That’s why Google ads are played here. So if you manage to get your e-commerce or any other online project, from an app to a corporate website for a brick-and-mortar fashion chain, on the first place of the search results, you will attract a lot of visitors and, accordingly, potential buyers.

A lot of money is invested in search engine optimization, which is why it’s so important to know what areas you should pay attention to when investing in search engine optimization yourself. Search engine optimization is important for every business, but especially in e-commerce.

• Search Engine Optimization

Tips for e-commerce: Online shops and social commerce

Today, digital trade is the be-all and end-all, even the stationary trade is increasingly converting its marketing measures to digital sales structures. An online shop allows you to reach millions of people virtually overnight. With the right business idea, keyword Lean Canvas, the right sales structure, the right marketing, you can make it, and build an online store within a short time to a large, huge online retailer.

But the possibilities today are better than ever, you can build a free online store within seconds. You can use dropshipping and sell products that you don’t even have to store. That means, the entire merchandise management, logistics is omitted for you.

At the same time, it is important for large corporations to be present multilingually, in different networks and cross-medially. In our marketing podcast we combine all these aspects and show you bit by bit, with example and best practice, how you can expand your advantage. Especially because you’re interested in modern marketing! We know this because you’re reading this article! Is this content marketing already? That’s right! Welcome to the world of marketing! Just like we captured you, you can get people excited about your idea. We’d love to show you how it’s done on our podcast.

• E-Commerce & Online Shops<

Tips for sales and distribution: example and best practice

The absolute core in marketing, sales promotion. Sales and distribution is the most important for any company and business.

Because, where no euro or dollar is earned, no money can be spent.

So if you want to make investments as an entrepreneur, you have to make money. You have to make so much money that you don’t make more turnover, but profit. Once you’ve made enough profit, it’s about optimizing taxes. Why? Taxes are the biggest expense you have privately but also as an entrepreneur. Read more about understanding taxes here (external).

In our marketing podcast we do not only deal with methods how you can optimize your sales promotion. Here you would also be practical tips on how you can act tax-optimized for your private assets or your assets as an entrepreneur. That of course 100% does not matter! The important thing is to know the methods and possibilities! So you can optimize your marketing campaigns and make good and effective advertising right from the start. In our marketing podcast you will learn with examples and best practices, e-marketing works.

With us you get a practical and direct insight into how marketing works today. Learn from it and develop your own business, your own ideas and your own brand!

• Podcast: New episodes

Marketing Podcast: Spotify, iTunes, Amazon & Co.<

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

]]> https://socialmediaagency.one/automation-gain-time-earn-money-strategies-of-alex-fischers-richer-than-the-geissen/ Sat, 04 Apr 2020 10:06:06 +0000 https://socialmediaagency.one/?p=16885 Automation – The ultimate tool to handle recurring processes without (further) own time investment. A simple example is the automated invoicing in an online shop: If you realize that writing invoices takes up a lot of time from your employees, then you should automate this process with software.

Automation and increased efficiency

Important: Currently the book is only available in Germany! I speak German and discovered this book or audio book two weeks ago. Even if you wouldn’t understand a word in the podcast, I wanted to introduce some of the methods and strategies to you!

I want to take you with me today to one of the most fascinating business books I have ever read! Written by Alex Fischer, real estate millionaire and the eonly one who has really managed to connect the offline world of real estate with the digital world. On YouTube Alex Fischer reaches hundreds of thousands of views with his real estate and tax tips. He was and is extremely successful with real estate, “Richer than the Geissen” was read by over 200,000 people and now there is the audio book – free for everyone.

As the son of two teachers, he grew up in middle-class circumstances, like most people. He himself started with 0 Euro equity. He has gained and applied experience. This is how the treasure of knowledge came into being over time, which you can find on the website of Alex Fischer Düsseldorf.

Reason enough for a detailed review of my favourite topic in the book “Automation and Efficiency Increase”.

The automation of processes plays a major role in the book. At the beginning, when Alex Fischer tells how he himself came to the automation of information to minimize the training time of employees invested by him to the automation of customer processes of the “mid sixty”, keyword Pareto principle. But you will only get to that in part 2, first it is about automation itself!

What does automation mean?

Automation through new technology, such as the above-mentioned automatic invoicing in online shops, has become a very important topic for companies. Automation itself covers all departments, from shop (sales) to machine (production). In every company, every department, every employee and every process the design looks different, but there are always advantages.

What at first sounds like just a reduction in manpower, on the contrary, tends to create free capacity for existing employees. They can use their know-how in important projects instead of, for example, always writing invoices in the same way. Automation means above all an increase in productivity and efficiency.

In the following, I will show you a few small excerpts that brought great insights for me as an entrepreneur! Especially the automation of certain processes. These were recognized by the previous analysis by the Pareto principle and identified as high time guzzlers. This also leads directly to the second point, learning to isolate and solve problems from episode 16. How to find your purpose.

Example: Employees and customers

In the following example, you can see how useful it is to automate certain processes, using the example of: pension provision vs. rented property.

Excursus – what is the pension gap?

An explanation in short: If you have an income that is over 2.500 Euro net, you are faced with the problem that pensions in Germany are “capped”. The more you earn, the bigger this pension gap becomes. Because above a monthly income of 2,500 Euros, you continue to pay proportionally more taxes, but you don’t get more pension. The basis for calculating your future pension stops at 2,500 euros. Ergo: If you earn more, you pay more, but never get the excess payment back in the form of a higher pension. Therefore, many people whose income is higher invest in an additional, private pension insurance.

Private pension insurance or… Buying and renting real estate? In short, the yield of the property rental model is 5-7 times higher than that of the private pension insurance. This means that, according to Alex Fischer, by renting out a property, you earn 500-700% more income compared to a private pension insurance.

Automation of the information: The breakthrough

Until now new employees have been trained, have internalized the topic, the internal structures in a company and until they have acquired the first customers, a lot of time passes in the training. Out of 10 people you train, often only one is really effective in the end. Some of them are not good enough, others do not make enough effort, some leave the company sooner or later – but what is the problem? Where is the solution? Alex Fischer found it in automation, recording videos of his training, his own internal training course. You will learn this and much more in episode 16. How to find your purpose.

That means you have to isolate and solve problems. If you isolate a problem correctly, the solution will eventually show up. So Alex Fischer recognized the effort of training and shot his first videos. Much more, he added documents, everything beside the daily business. 3 months later he was finished and from now on, his life changed completely.

So Alex Fischer got rid of the things he didn’t like, for example 20 people of 40 hours each, a total of 800 hours of training for an effective, long lasting employee. This concept changed his life! Instead of spending 80% of his time on building up agents, he now had much more time, which he was able to invest more wisely. Imagine what it is like to have 80% more time!

In the podcast he tells in detail how time has changed his life and above all what he now started with his free time: Even more productivity. Doing things you feel like doing.

Additional automation: customer enquiries

So Alex Fischer decided to automate further things. For example, customers who asked the same questions over and over again after buying a property.

1. Who is responsible for what?
2. What do all these documents I get mean?
3. How can I increase the value of my property?
4. How do I enter my advantages into the wage tax card?
5. How do you do a tax return when you first bought a property?

Standardized answers to questions that every real estate buyer has. Customers now receive automated e-mails after buying real estate.

Advantages of automation

The advantages of automation are obvious:

1. More time you can invest in your success
2. Less error, as less risk is caused by human error
3. Higher satisfaction, clear workflow and fast processing of work

You no longer want to do without the advantages of automated processes in your company? Then listen to the free podcast now and learn more about this topic and the concrete implementation possibilities of automation in episode 16. How to find your purpose.

Alex Fischer: Richer than the Geissens

“In 5 years without equity to become a real estate millionaire” – here you get the right and important tools for a happier and fulfilled life, also through financial freedom. Alex Fischer is living it up, with real estate he himself has already provided for a long time. His focus is on passing on knowledge, strategies and success stories. An extremely inspiring audio book. You want more Know How? Become a free member of the Alex Fischer Community.

Alex Fischer: Learn more strategies

If you want to learn more about principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topic to learn everything online. In addition, you can find links to slides and checklists here on YouTube – these documents are also completely free, without an email address. Tip! In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer – Website & free members area
• Alex Fischer Youtube

“Richer than the Geissen”: Book and audio book

With over 200,000 readers, “Richer than the Geissen” is mega successful, for good reason. It is also in the Top 100 at Amazon! In a nutshell, you get 43 timeless laws of success with which you can become more successful financially, professionally and privately. You learn to reach your goals, to “materialize” them (what this means, you learn in the book). You will receive exact step-by-step instructions for your own personal financial freedom. This way you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, you learn from Alex Fischer how to avoid these fatal mistakes and at the same time follow your passion – every day! The book contains hundreds of learnings that will help you to live a happier and more fulfilled life. Best of all, you can get the audio book for free on Spotify and iTunes!

• Audio Book on Spotify
• Audio book on iTunes
• Book on Amazon

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