erview with Alphabet CEO Sundar Pichai, exclusively for CNBC at the end of the news.

After 27 years: The new Google search mask

27 years ago, in 1997, Google revolutionized the Internet with the introduction of its groundbreaking search algorithm. Since then, the company has become an integral part of everyday digital life, helping millions of people find information quickly and efficiently.

I also fell in love with the 6 colorful letters of the logo back then! I lived in Frankfurt for a short time back then. I still remember exactly when a school friend came up to me and said: Do you know Google?

Since then, 100+ websites built, 30+ online stores, 5+ apps and now?

Will SEOs soon be out of work?

Haha, don’t worry, Google still has to earn money in the end, but yes, long-tail keywords and simple content such as “dating sayings” or “children are bored” will no longer lead directly to e-commerce. The result:

1. Fewer clicks
2. Less traffic
3. Fewer leads

The arrival of ChatGPT: AI in everyday life

About two years ago, ChatGPT burst onto the scene, bringing artificial intelligence into people’s everyday lives as a practical tool. This AI-based technology enabled users to use natural language to interact with computers, solve complex problems and obtain information without having to search for it for a long time.

How long will Google wait until AI replaces traditional search?

Tonight, the answer came on YouTube.

Watch this video! From Google

The video changed all my plans this morning

In a late night revelation, a video was released explaining the upcoming changes in detail. This video provides an insight into Google’s strategy to improve search results while taking into account the needs of users and advertisers.

When will Google bring AI to search results?

The question of whether Google would change its search results has long been debated. As the main source of advertising revenue resulting from top rankings in search results and Google Shopping, the company was faced with the challenge of improving its user experience without jeopardizing its revenue.

• Google earns money with advertising placement
• AI will soon appear before the search results
• Will there be internal links in the AI text?
• Will shopping remain the last e-commerce lead source?

Rollout of the changes: OMG! The time has come

After a long wait, the time has finally come. Google announced that changes to the search results will be introduced in a few weeks. The rollout will first take place in the USA, followed by a rollout in Europe.

• Rollout in the USA: in the coming weeks
• Europe: A few weeks after US rollout

Google’s announcement has triggered mixed reactions. While some welcome the changes and are pinning their hopes on an improved search experience, others have expressed concerns about the potential impact on their business models.

The coming weeks will show how these changes will affect the Internet landscape. I am excited!

Breaking News! Alphabet CEO Sundar Pichai

Alphabet CEO Sundar Pichai speaks exclusively to CNBC.

Learn SEO: old school?

You still want to teach yourself SEO skills? Maybe not a bad idea, because people still want to store! People still need craftsmen, people are still looking for decorating ideas and coaching. And yes, Google still has to earn money with advertising placements (Google Ads).

• Learn SEO

1 photos, the homework is already done

Today’s news from the world of apps and social media (source: Hard Fork and Forbes ) – and I’m sure many of you parents out there will be pricking up your ears! It’s about TikTok, or more precisely, its parent company ByteDance. As you know, TikTok was almost banned in the USA. Keyword: data protection and accusations of espionage. The bill went through the House of Representatives, but in the end nothing was stopped – TikTok remains for the time being.

But the real topic today is another app from ByteDance: Gauth AI. Yes, you heard right, ByteDance hasn’t had enough of keeping our kids glued to their screens, now they’re helping them with their homework too!

What is Gauth AI?

Gauth AI is a mobile app that uses AI technology to assist students with their homework. Simply take a photo of the math homework and bang – the AI solves it for you. Sounds practical, doesn’t it? The app has already been downloaded over 10 million times on Android. It also offers a paid “Plus” version, which gives students direct access to tutors. So it’s not just AI bots that are used here, but also real people who are willing to help.

What can the app do?

• Application: Photographing homework and solving it with AI
• Popularity: Over 10 million downloads on Android alone
• Additional functions: Paid version with tutoring, points system for in-app purchases

Download Gauth AI app for free

You can find the app in the App Store here:

• Gauth AI for Android
• Gauth AI for iPhone

Why could this be problematic?

Well, the biggest worry is of course that our kids will now spend even more time on TikTok and co. when they can get their homework done in seconds. That sounds like a perfect plan from ByteDance, doesn’t it? More free time for fun apps, less for cramming.

How does TikTok benefit from the new Gauth AI app?

TikTok, known for its viral videos and immense user numbers, could continue to secure a significant advantage in the digital space with the new app Gauth AI, also a product of parent company ByteDance. But how exactly does TikTok benefit from this seemingly educational application? The connection is more subtle than one might think at first glance.

Instead of the TikTok ban, the ByteDance Universium is growing.

Increase screen time

First of all, it should be noted that Gauth AI has the potential to significantly increase users’ screen time. If students can solve their homework faster with the help of an AI, this indirectly creates more free time that they could potentially spend on TikTok. This leads to a direct increase in daily active usage time on TikTok– a crucial factor for the success of the platform.

Advertising relevance and revenues

Increased time spent on the platform also makes TikTok more attractive for advertisers.

Strategy – The longer users stay in the app, the more ads can be shown to them.

This leads to an increase in advertising revenue for ByteDance. As advertising is the main source of revenue for TikTok, measures that extend usage time are invaluable.

User loyalty to the platform

Another aspect is user engagement with the platform. By offering an additional app that makes users’ everyday lives easier and ties in directly with their educational needs, ByteDance creates a closer connection to their ecosystem. Users who use both TikTok and Gauth AI are more likely to stay on this network and take advantage of other ByteDance offerings.

ByteDance Universe

Strategic positioning

The introduction of Gauth AI can also be seen as a strategic positioning against competitors. By expanding its services and moving into new areas such as education technology, ByteDance is diversifying its offering and protecting itself from the vagaries of the market. This expansion can help strengthen the ByteDance brand in the long term and consolidate its global presence.

Gauth AI: Entire app presented

Future development: USA vs CHINA

The future of Gauth AI and other ByteDance apps could be affected by political tensions between the US and China. The US government has expressed concerns about security and potential influence from the Chinese government. However, the app could remain an important resource in the education sector if ByteDance succeeds in building trust in terms of data protection and user-friendliness.

Overall, Gauth AI represents a fascinating development in the world of educational technology, the impact of which on learning and data security still needs to be monitored further.

The basic concept of Web 3.0

The Semantic Web connects information according to its meanings. Currently, most information found on the Internet is read, understood, and reconstructed only with the help of humans. However, the distinct characteristics of Web 3.0 are already evident in some applications. For example, users search for a particular product in an online store through Adsense ads that are displayed again on other websites.

Web 3.0 structures and processes information in such a way that computers can understand and process information according to its meaning. By implementing Web 3.0 and structuring all available data, knowledge from textbooks, encyclopedias and rulebooks as well as the company’s own extensive experience is used. Particularly in medical or legal matters, the Semantic Web is a decision-making aid. Web 3.0 helps users deal with the abundance of information.

In 2006, 161 exabytes of digital information were freely available to all inhabitants of the planet. Web 3.0 can help overcome this information overload. Currently, computers can only manage and share most data, but they cannot interpret it or link it to other data. It helps restructure information and identify related information by using semantics as a link between people, content, and services.

Main functions of Web 3.0

Here is an overview of the main functions:

• Semantic Web
• Artificial intelligence
• 3D graphics
• Connectivity
• Ubiquity

Advantages and disadvantages of the next evolutionary stage

Here you will find a list of the advantages and disadvantages of Web 3.0.

Advantages – what speaks for Web 3.0?

These are some of the advantages that speak for Web 3.0:

• The power of social networks, platforms and internet corporations is limited
• Security, data protection and scalability are strengthened
• Data control and data sovereignty lies with the users
• There is fair access to information
• Open technologies are used
• Mutual control instead of loss of control to corporations
• Democratized Internet

Disadvantages – what speaks against Web 3.0?

These are the disadvantages of Web 3.0:

• There is a risk of anarchy on the Internet due to fewer opportunities to regulate and influence Internet development
• From Web 2.0 to Web 3.0 is a difficult transition
• Energy demand increases sharply due to blockchain technology
• Loss of control on the state side

Zoe Dvir: Instagram, Life, Everyday Life, and Activism.

There is so much more behind the beautiful photos on Instagram than just a pretty young woman. The virtual model studies, meets friends and stands up for the things she cares about. Sounds almost too perfect? The virtual influencer definitely shares her weak moments as well. Sometimes she shows herself when she is sick or when she, like all of us know it, couldn’t keep away from the sweets department while shopping. Often with her: her virtual friend and model colleague Ella Stoller.

Tip. Read more about virtual influencers here!

Facts about Zoe Dvir: student, model & dog owner<

The virtual influencer was not simply programmed to model. Zoe tells a story that many can identify with. The digital beauty studies, works, travels and lives a life that is known from many thousands of influencers before her.

• Art & Design Student<
• Bartender
• Model
• Vegetarian
• Dog Mom
• Volunteer with the Animal Rights Association

Instagram @zoedvir: How the virtual model shares her life

As a virtual influencer, your social media presence is everything. Social media is the only place a virtual model exists to begin with. And it’s also the place where you share and define your personality. This is not only true for CGI influencers, but also the human counterpart. In the way you present yourself, you create your brand. So it’s extremely important what you share with the outside world and how.

• Instagram @zoedvir

Zoe presents everything that is important to her: pictures from her travels, favorite corners in her hometown Tel Aviv and her own studio. Zoe is also a proud vegetarian. She likes to share that with her followers as well, showing off colorful vegetables and fruits. But Nobody’s Perfect! Zoe has just as much of a soft spot for vegan and vegetarian sweets as many of us do. Did you know Oreos are Vegan!!! A sweet girl with sweet preferences, who can resist?

Model’s hobbies: Salty sea breezes and delicious pizza

When Zoe isn’t wielding a paintbrush in her studio, mixing cocktails behind the bar or cramming for her next exam, she tries to spend as much time as possible at the beach. So it’s perfect that she’s from Tel Aviv, where the nearest beach is only a stone’s throw away and the often mild temperatures don’t get in the way of a relaxing day at the beach. So: beach bag packed and off we go! But be careful: heat and salt quickly lead to fluid loss, so Zoe refreshes herself regularly and looks forbiddenly good doing so:

An active lifestyle naturally makes you hungry. Good thing Zoe loves cooking and baking! The plant-based treats are healthy and, of course, just what you need after a busy day of work and activity. So she shows that an animal and eco-friendly diet is easy and can be fun too.

Activism: digital model Zoe Dvir for his four-legged friends

Vegetarianism and veganism are more popular than ever and the choice of vegan food in restaurants and supermarkets is growing all the time. In Zoe’s home country of Israel, 5% of the population follows a vegan diet. That’s more than any other country in the world. How fitting, then, that Zoe also counts herself among the ranks of the veggie front.

That veganism can be a healthy way of eating is clear and explains the 22-year-old’s great body, but Zoe is about much more than her own health and her own body. Her goal is to make her followers aware of abuses in the field of animal husbandry, but also sustainability. Zoe stands for reduced, conscious consumption, against fur and has the goal to make the masses aware of grievances and the effects of our impact on the earth.

Jobs for virtual models: Adidas, CHAIN, Bird and more

It’s impressive how Zoe Dvir manages to find time for modeling on top of her studies and job as a bartender. I guess that’s one of the advantages of being a 3D animator: Time doesn’t matter. Travelling, university, job and free time are easy to reconcile.

As an activist for animals and the environment, Zoe naturally likes to work for sustainable brands and those with the goal of creating change. A change that she herself also stands for, because virtual models do have sustainable aspects.

Adidas: On the road to sustainability

The German sportswear brand Adidas has had a very intensive approach to sustainability issues for a number of years and has managed to be part of the Dow Jones Sustainability Index for over 20 years as one of the leading brands in the field of sustainability.

This makes the digital model with a penchant for sustainable lifestyles perfect for representing the brand. The model Zoe is wearing on her internet profile is the Adidas Her Studio Cropped Hoodie.

• Price 54,99 €

CHAIN Fashion: digital influencer Zoe Dvir for eco-friendly clothing production, video

The Argentinian fashion brand Chain had the great honor to present their collection at the Mercedes-Benz Fashion Week in Moscow. The young label is dedicated to sustainable, gender-neutral fashion. The products are made in Argentina from local materials with gentle dyeing and processing methods. Chain actively tries to prevent fabric waste and pays attention to gender-inclusive cuts.

For these reasons, Zoe Dvir and Chain are just a perfect match. Chain stands for everything Zoe lives. Sustainability, connection to home and nature. These similarities are also exactly what comes across in Chain’s commercial. The virtual model presents herself minimalistically in a white, figure-flattering jumpsuit and is slowly surrounded by ivy vines.

NJoy Design: Virtual Influencer Meets Hand Painted Clothing

You could almost say art meets art, because there’s a lot of design work that goes into a virtual model too. The Israeli label NJoy offers creative, hand-painted clothing by artists and the goal to bring a bit of virtuosity into your life.

Bird Scooter: digital influencer for e-scooters

The e-scooter macro-sharing provider Bird Mobility, which is also represented in Zoe’s hometown of Tel Aviv, has also teamed up with the cute curly-head to showcase its product. At just under 20 km/h, Zoe takes to the streets of Tel Aviv to visit her favorite spots. Whether that’s a café where she meets up with friends or the Apple store with the latest models.

Virtual fashion and sustainability

Digital and virtual fashion are one of the latest developments in sustainability for fashion. In the past, the fashion industry has increasingly moved in a direction that is detrimental to the planet and the environment. In the spirit of protecting the climate, many brands have moved to more sustainable production processes. Virtual fashion, like the models who wear it, is designed in 3D programs and then turned into reality with 3D printers.

A major advantage of this production method is the avoidance of material waste, which would normally occur in the traditional design process by hand. The large technical differences in the design process and the financial aspects that go hand in hand with them make it difficult to establish this method on a widespread basis.

Digital models like Zoe Dvir for sustainability

Not only does the activism of the young influencer help raise awareness for socially relevant issues, virtual models are also the people who wear and present the computer-animated clothing. In the competitive model business, however, it is never only relevant that the clothes are worn, but also who wears them.

With supermodels like Gigi Hadid, Kylie Jenner and co. a label simply gets more attention. This is where virtual influencers come into play. They bring their personal followings and are already a more recognizable face. Plus, Instagram success already proves how well the guy is received. Digital influencers represent the perfect middle ground between individual CGI models and real supermodels.

ZOE0.1: Digital Influencer Forge, Social Media Agency & Production<

ZOE0.1 specializes in creating and marketing digital influencers. The agency's beautiful avatars are created in the finest design work, the CGI models according to their own taste and then backed with a suitable story. Thus, three unique digital influencers are now part of the agency's portfolio:

• Zoe Dvir
• Ella Stoller
• Diana Torre

Each of the three young women has her own story and personal interests. Zoe, as we have already discovered, is a student, bartender and model. Ella stands out with her pink hair and is an influencer who wants to reach the top. She has already made her first appearances on Israeli television. The South African model Diana Torre is currently working as a dancer in London.

Booking: Zoe Dvir and Ella Stoller at CM Models

To perfectly prove their sense of time, the young model agency headquartered in Cologne has signed the two digital models. CM Models(model agency) represents a variety of aspiring and successful models and has already worked with well-known brands such as Chanel, Dior, Balmain and many more. A perfect match for the successful digital influencers.

Reality meets VR – Social News!

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay?

First virtual fashion show / fashion movie

Lil’Miquela has made a rise since 2019 that no one would have thought a virtual, digital person could achieve. She now has nearly 3 million followers on Instagram alone. In 2021, virtual people will be seen on the runway for the first time, today. Pictures say more than 1,000 words.

• Fashion show: Reality meets VR

Liam Nikuro: Virtual Influencer Hobbies and Interests

The Instagram personality has gone from a minor Instagram star to a person of great interest to the wider public in a very short time. Instrumental in this was her collaboration with the Washington Wizards NBA team.

Tip. Read more about virtual influencers here!

Hobbies: Fashion, Basketball and Music

The digital model’s Instagram profile shows a number of interests. But at the top of the list is fashion. The pretty model is particularly fond of street fashion. Supreme, Nike, Acne or Converse: Liam has a feeling for fashion and presents his favorite outfits on Instagram. His favourite clothing brands are Off-White, Burberry and Heron Preston.

Since 2020, there has been a collaboration between the Washington Wizards and Liam. Especially with the Japanese-American exceptional talent Rui Hachimura Liam spends a lot of time. The two train and take photos together.

A third big hobby is music. The young Japanese is not only a fan of various pop musicians like Bruno Mars, Justin Bieber, Drake, BTS, Biggie Co. but also produces his own tracks.

Basketball NBA: Liam Nikuro with the Washington Wizards

Great confusion arose when an unfamiliar face was increasingly seen in the Washington Wizards’ Instagram posts. Most notably, basketball standout Rui Hachimura seemed to have a close connection to the unidentified man. The VIP guest was 21-year-old Liam Nikuro and the reason he made it was because Liam wasn’t actually physically present. This is because Liam is a CGI avatar that is inserted into the images after the fact.

The goal of the marketing campaign is to strengthen the club’s connection to Tokyo and test new, innovative ideas in influencer marketing.

Brand Deals: Who does the virtual influencer interact with?

An influencer would be nothing without his collaboration with others. Especially to build their image and reach, influencers benefit a lot from not only presenting paid brands, but also to draw attention to brands by tagging them. Especially with his closeness to basketball, a lot of brands that you find are more from the sporting field.

Supreme: Job with big fashion brand

Titled ‘want’, Liam posts clothes he’d like to include in his collection. Particularly frequently featured: Clothes from the label Supreme, which was founded in 1994 as a skateboard clothing brand. As a kind of offshoot of the brand Stüssy, the label founder had previously worked there, Supreme has, among other things, through the collaboration with Louis Vuitton from an underground label to a, in the street style much represented name.

Vans: virtual influencer in skater look

The label, which mainly specializes in sports like skateboarding, snowboarding and BMX, is also back on the street fashion market after a while in obscurity. Liam combines the shoes and clothing appropriately and finds a way to emphasize his own style.

Maison Martin Margiela: High Fashion with Liam Nikuro

Maison Martin Margiela is an avant-garde fashion house that excels in edgy clothing. The label offers haute couture as well as pret-a-porter fashion for everyday wear and is especially known for its tabi shoes.

Music: virtual pop stars like Hatsune Miku or Lil Miquela

Virtual avatars in music are nothing absolutely new. Hatsune Miku, another Japanese virtual pop star, has been a musician in Japan and other parts of the world for several years. The technology behind it is called Vocaloid. Vocaloid is a software synthesizer that creates a virtual voice based on the voices of famous singers. This voice sounds close enough to an actual singing voice that with the right marketing and character, the songs written can be wildly successful.

Liam as musician: virtual influencer has role models like Justin Bieber, 2Pac and co.

Liam Nikuro himself dreams of standing on the big stage and presenting his music. He draws inspiration from his human counterparts. His favorite artists are Justin Bieber, 2Pac, Bruno Mars, Drake, Kendrick Llamar and many more. These inspire him daily to create new music and push him to keep pursuing his dreams. Especially in 2020, Liam has taken time to work on his career as a musician.

Hatsune Miku: First virtual pop star

Hatsune Miku is the world’s most famous virtual pop star. The Japanese anime character has been climbing the ladder since 2007. The young girl’s animation has gone from screens to a 3D hologram making actual stage appearances and was even booked for Coachella 2020. So the Weilt seems primed for virtual influencers in music and a wide following can be found.

Lil Miquela: AI in the Music Business Video

Another example of virtual influencers in music is Miquela Sousa, also known as Lil Miquela. The Californian first made headlines because the public couldn’t definitively tell if the pretty CGI was a virtual representation or a real person. It is now known that Lil Miquela is a virtual avatar. However, this does not limit her success and she has already managed to generate well over 3 million views with her music video for ‘Money’.

Future: Style, plans and innovations for Liam Nikuro

The digital influencer is already able to turn the heads of young people. This is made possible by a very sophisticated construction of the facial structure. This is composed of multiple, well-known heads. These include, for example, Justin Bieber and the successful K-pop group BTS. So if Liam’s appearance is not completely unfamiliar to you, you might see your favorite pop idol in him.

Fashion Style: Supreme, Converse, Fendi and more

As a self-confessed fan of Virgil Abloh, CEO of the Off-White label, Liam is an absolute advocate of the movement that fuses luxury fashion and street fashion. It’s all about combining casual, sporty fashion with exquisite designer pieces to bring luxury fashion into everyday life. Part of this movement are also collaborations of high fashion labels with brands like Nike. Nikuro also tries to incorporate his cultural background into his looks by integrating Japanese styles.

Brands that can be found on the Asian Instagram star include:

• Supreme
• Fendi
• The North Face
• Nike
• Maison Margiela
• Hermès
• Rolex etc.

Model agency 1sec INC.: Plans with the digital model has

1sec INC. is the agency that brings virtual influencers and AI together to create an unparalleled virtual human experience. Part of this effort is virtual influencer Liam Nikuro. The Japanese virtual influencer is a project that aims to help bring the possibilities AI’s offer to daily life to the masses. The agency has plans to use 3D avatars in other areas of life, such as customer service and video conferencing.

Future plans with Liam are to have him interact directly with people in the future. For example, he could livestream on Instagram, or get in touch with fans in writing. Additionally, of course, as mentioned above, a music career is planned for the digital model, which will take off in the coming years.

Digital Influencer Interaction: Lil Miquela’s Interview with King Princess Video

Back in 2019, the world got to see what a conversation between a digital avatar and a real person can look like. That’s because during the Youtube Music livestream for Coachella 2019, Miquela Sousa, who wasn’t known as a digital influencer at the time, interviewed Mikaela Strauss aka King Princess. While this interaction wasn’t exactly along the lines that 1sec INC. has in mind, as Lil Miquela isn’t yet an AI but was dubbed by a human, the interview does give some insight into how such an interaction between avatar and human can take place.

Who is Noonoouri? Virtual Influencer on YouTube and Instagram

The computer-animated model Noonoouri fascinates people all over the world. The young woman was born in 2000 and presents herself both in everyday situations, but especially in campaigns of big brands and fashion houses. At first glance, the posing and surroundings are so realistic that it gives the impression that she is a real person. Only at second glance it becomes clear that this is an animation and Noonoouri makes no secret of it.

Tip: Read more about virtual influencers here!

Noonoouri in profile: age, height, interests and IMG model agency

Noonoouri arouses interest in an unusual way. In contrast to other virtual influencers, it quickly becomes clear that Noonoouri is not a model made of flesh and blood, but an animated avatar. Nevertheless, one becomes curious: What makes the fascination around virtual personalities and especially: how is such a new topic like virtual influencers dealt with?

When it comes to modeling, for example, Noonoouri has a lot in common with human models. She too is represented by a modeling agency, even one of the absolute top class: IMG. Still, Noonoouri and her creator haven’t always had it easy. When they started looking for investors, Joerg Zuber was met mostly with skepticism. Nevertheless, they took the bold step towards becoming AI influencers. And so the creative agency Opium Effects became one of the pioneers in the field of virtual influencing.

To make it easier to get an idea of the person Noonoouri represents, here are a few facts about the young girl:

• Birthday: September 23, 2000
• Residence: Paris
• Star sign: Virgo
• Vegan
• Advertising and Runway Model
• Fashion enthusiast

Collaborations & Jobs: Making the Cut, Dior, Vogue, KKW Beauty and more<

In her work as a model, Noonoouri is extremely successful. After all, her big doe eyes, snub nose and full, curved mouth stand out from the crowd and captivate the viewer. Thanks to her extraordinary looks, she has managed to land jobs that other models only dream of.

Her advantages are quite clear: There is no need for an elaborate photo shoot. Noonoouri has no 'bad' days. She only experiences human problems such as deadline pressure from a meta perspective through her creator. Nevertheless, the work with a virtual model should not be underestimated, above all the possibilities are decisive, which open up. You can read more about this in the FIV Magazine about Noonoouri.

Making the Cut with Heidi Klum & Chiara Ferragni: Casting shows with virtual models?<

In episode 6 of the first season of Making the Cut, a casting show for young design talent, it was off to Tokyo with the task of creating looks based on opposing forces. The grand finale then featured Joseph Altuzarra, Chiara Ferragni and Naomi Campbell as guest judges. However, a particular highlight of the episode was the presence of digital influencer Noonoouri. Not only was she seen in the audience in the recording, but she also presented the look of the winner on her Instagram profile in the following. This meant that Noonoouri was not part of a competitive modeling competition, but who knows what the future will bring on this level.

Animated model on the cover of Vogue China

“The future is now,” was the headline of Vogue China’s February 2019 issue. What does this mean for the prestigious magazine? Virtual stars are no longer just a futuristic illusion, but a reality. Not only can virtual stars interact in their own world, but thanks to post-production, they can also interact with very real celebrities. The result of such a cooperation can be seen, for example, in Vogue’s campaign with singer, dancer and actor Jackson Yee from Chinese Vogue.

Instagram: Noonoouri’s Brand Deals and Activism

On Instagram, Noonoouri, like most influencers, offers exclusive insights into her daily life. Not only does she present herself in bed before getting up and promote the latest products, Noonoouri also draws attention to problems such as forced marriages of children and the suffering of animals and humans.

Some of the brands Noonoouri represents on their profile include:

• Supreme
• Louis Vuitton
• Dior
• Skims
• Thierry Mugler
• Marc Jacobs
• Hugo Boss
• Miu Miu
• Viktor and Rolf
• And many more…

Noonoouri on YouTube: Dior, KKW Beauty and Fashion Week

You can also find Noonoouri on YouTube. On her personal channel Noonoouri YouTube she shows from time to time insights into the Fashion Week, but also brand deals, such as with KKW Beauty. Here you get insights into the work of the model and see artificial films that put her perfectly in the scene.

This also shows the possibilities that arise through and with virtual influencers. Because both real and fictional environments can be walked on by CGI persons. This creates a creative freedom that previously had other limits. Although real models can also be used in computer-animated environments, the use of a virtual influencer is much more cost-efficient here.

Fashion Awards: 7 stylists for Noonoouri

Backstage at the 2018 Fashion Awards, Noonoouri was also out and about, proudly showing off a dress studded with Swarovski crystals to her followers. The model’s creator revealed to Vogue that a whole seven people are now responsible for the AI’s styling, hair makeup and animation. All to show people a new perspective.

Noonoouri with human stars like Kim Kardashian & Lewis Hamilton<

As an influencer, Noonoouri is naturally established in Instagram star circles. This is evident time and time again in her collaborations with other internet personalities. The AI and her human counterparts team up for advertising campaigns as well as to work together for good causes.

Marina Ruy Barbosa x Noonoouri: Together for sustainable fashion

The actress Marina Ruy Barbosa has already received multiple awards for her work, especially in the Portuguese-speaking world. For this reason, the Brazilian enjoys great popularity on Instagram. To promote the launch of her shop for sustainable clothing, the pretty actress has teamed up with Noonoouri. The proceeds of the shop will go to the organization Casa do Rio.

Kim Kardashian West x Noonoouri

Noonoouri and Kim Kardashian have been working together for many years. Back in 2018, Noonoouri represented KKW Beauty products and promoted them on her YouTube channel. The reactions were mixed, especially since virtual influencers were just catching wind at the time and are always met with skepticism. Nevertheless, Noonoouri still likes to present herself alongside the Instagram superstar.

Lewis Hamilton x Noonoouri: Together for Hilfiger in front of the lens

Together with the fashion brand Tommy Hilfiger, Lewis Hamilton has launched a collection of stylish sportswear. To mix this among the people was networked with various models and Internet stars. Among others also Noonoouri, who always gives everything despite her 1.50 m height.

Virtual Influencers like Noonoouri: Producer, Image and Artificial Intelligence

Virtual influencers are the latest trend in the fashion business and also in the social media industry. But what are digital personalities all about? Where do they come from, how are they created and who actually brings these characters to life again and again? We’ll let you dive into the making of Noonoouri here and introduce you to their creator. You’ll also learn what makes virtual models and characters so special and what makes CGI and animation so special.

Man or Robot: What makes CGI stand out?

By now, the world of CGI models is a lot bigger than it was a few years ago. So how does Noonoouri stand out from other avatars? Noonoouri is three-dimensional, but she doesn’t play around the ‘Uncanny Valley’. The young model is too far removed from human proportions to be mistaken for a real person.

However, with her rather unrealistic facial features, she stands out. Many virtual influencers aim to look like a real person. Noonoouri stands out from the crowd because, on closer inspection, she is clearly CGI and more reminiscent of comics and manga like Bratz.

Creator behind the machine: Joerg Zuber

Joerg Zuber is a graphic designer from Munich and is behind the anime-inspired influencer. At the end of 2017, he started to translate his years-long vision into reality. Already at a young age he was fascinated by the fashion industry and the polished world as presented in fashion magazines.

This fascination gave rise to the idea for an animation that fuses virtuality and reality. Zuber decided to go the way of surreality instead of a photorealistic animation. This circumstance leads to a further blurring of the boundaries between virtuality and reality and also raises the question of when virtuality begins at all, when even real models are retouched with the help of computer technology and more and more possibilities for photo and video manipulation emerge. Human and virtual models are therefore at two different ends of the spectrum.

Interview with Joerg Zuber: Video

The creator of the character Noonoouri has very specific goals and themes in mind, which he would like to convey with Noonoouri to a wider audience. Noonoouri should not only fascinate, but above all open people’s eyes to social problems. The model is not only an animation, she is a personality. For example, Noonoouri eats a vegan diet, supports the BLM movement and wants to give a voice to those who are rarely lent an ear.

Advertising campaigns and videos with virtual influencers

We’ve compiled a small selection of the model’s various brand deals here to bring out the virtuality of the virtual that Noonoouri decodes. Whether in Paris, in space or in battle with a T-Rex: the avatar simply always looks dazzling.

Yves Saint Laurent Catwalk with Noonoouri: Video

In front of the Eiffel Tower in her hometown of Paris, Noonoouri walks the virtual catwalk in crystal-studded Saint Laurent boots and a matching dress. It’s a job many can only dream of, and one that comes true in the predominantly computer-animated world of Noonoouri.

Dior Make-Up: worn by Noonoouri, Video

Dior Make-up has also recognized the potential of virtual influencers and booked Noonoouri for the Dior Rouge lipstick campaign. Playful with a touch of sexiness, the model presents the soft red lip color.

https://youtu.be/8NBER_ihPUk

Gucci: Noonoouri in world famous designer fashion

Especially in the video for Gucci, Noonoouri shows the possibilities that open up with virtual influencers. Beaming from a spaceship into the jungle and fighting a dinosaur with a Gucci handbag without even breaking a fingernail or ruining the outfit: Noonoouri makes the impossible possible.