Adroll: What is that actually?

Adroll is a demand-side platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its first-class retargeting. Once a user visits your store, Adroll “follows” them across the web – whether they are reading news, browsing social networks or using mobile apps. It’s the ultimate form of top-of-mind marketing.

Retargeting and prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user data, Adroll can create lookalike audiences that are even more precise than many other providers. In a comprehensive marketing consultation, we analyze how we can profitably activate these target groups for your store.

• Cross-platform retargeting (web & social)
• AI-supported prospecting for new customers
• Dynamic product ads (DPA)
• Automated bidding strategies
• Central management of all display campaigns

Adroll vs. Google Display Ads: What are the differences?

Why use Adroll when Google exists? The main difference lies in the inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including inventory from Facebook and Instagram. So you don’t just buy from one provider, but across all of them. This often leads to better performance in the e-commerce sector, as users are reached where they have the highest level of attention.

Avoidance of advertising blindness

Thanks to the variety of formats and placements, with Adroll we avoid the typical advertising blindness that often occurs with standard banners in the Google network. We combine classic display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially in combination with UGC content in the creatives.

What comes after the adroll click? Strategic funnel structure

Buying traffic is the first step, converting it is the decisive one. A click on an adroll ad must lead to a highly optimized landing page that immediately delivers on the promise of the ad. As a full-service agency, we do not view adroll as an isolated channel, but as part of a holistic email funnel.

Newsletter and reactivation

As soon as the user lands on your site via Adroll, our goal is lead capture. With a smart opt-in for your newsletter marketing, we convert the one-off click into a lasting customer relationship. We also use web push notifications to reach users even when they are not reading emails or scrolling through social media.

Remarketing: Closing the bag

Professional remarketing is at the heart of every Adroll campaign. We segment visitors according to their behavior: Who only saw the homepage? Who was in the shopping cart? Who has already made a purchase? Each segment receives an individual message. Those who have abandoned their shopping cart are shown a dynamic banner via Adroll with exactly the products they have abandoned – often combined with a small incentive.

• Individual approach per funnel level
• Automated shopping cart reminders
• Cross-selling for existing customers
• Brand awareness through constant visibility
• Real-time customization of advertising media

Adroll in the cross-channel mix: social & search

A modern store visitor uses multiple devices and platforms. They see a story on Instagram, search later on Google and read an article on a news site in the evening. Adroll connects these worlds. We synchronize your TikTok Ads or YouTube campaigns with the Adroll display network. This creates a seamless customer journey that gently guides the user to the conclusion of a purchase.

Understanding attribution models

One of the biggest advantages of Adroll is the detailed reporting. We can see exactly what proportion of the final purchase came from display ads, even if the user ultimately came from a direct search. This helps us to calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high performers.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Prices and costs at Adroll

The cost structure at Adroll is flexible and depends on your budget. You usually pay according to the CPM model (cost per 1,000 impressions) or CPC model. Since Adroll works via real-time bidding strategies, the system constantly optimizes to get the best price for the best placement. As an agency, we control these processes to ensure that your budget is not wasted on “blind traffic” but generates real sales.

Efficiency through automation

Through the use of AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best with which target group. This saves time and massively optimizes the performance of your Facebook Ads extensions.

• No fixed minimum budgets
• Transparent billing according to performance
• Scalability from local to global
• A/B testing of banners included

As always, our price comparison:

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Adroll as a range booster

Relying on Google alone is a waste of potential. Adroll is the perfect complement to close the “gaps” on the Internet and make your brand present wherever your customers are. It is the link between high-interest search and emotional social media consumption. Combined with strong Instagram consulting and technical funnel know-how, Adroll will give you an unfair advantage over your competition.

Your Adroll agency & contact

Why choose Social Media One as a partner for your Adroll campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which psychological triggers need to work with display ads in order to provoke a click. An agency saves you a huge amount of time in the technical connection (pixel setup) and creative design. We make sure that your brand is not just seen, but sold.

Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact us directly
• Create video content for Adroll Ads
• Book keynote on digital advertising trends

Adroll: What exactly is it?

Adroll is a Demand-Side Platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its top-notch retargeting. As soon as a user visits your store, Adroll “follows” them across the entire web—whether they’re reading the news, browsing social media, or using mobile apps. It’s the ultimate form of “top-of-mind” marketing.

Retargeting and Prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user datapoints, Adroll can create“lookalike audiences” that are even more precise than those offered by many other providers. In a comprehensive marketing consultation, we’ll analyze how we can profitably engage these target audiences for your online store.

• Cross-Platform Retargeting (Web & Social)
• AI-Powered Prospecting for New Customers
• Dynamic Product Listings (DPA)
• Automated Bidding Strategies
• Centralized Management of All Display Campaigns

AdRoll vs. Google Display Ads: What Are the Differences?

Why use Adroll when there’s Google? The main difference lies in the ad inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including Facebook and Instagram’s ad inventory. So you’re not just buying from one provider, but across the board. This often leads to better performance in e-commerce, since users are reached where their attention is highest.

Avoiding Advertising Blindness

Thanks to the variety of formats and placements, Adroll helps us avoid the typical ad blindness that often occurs with standard banners on the Google Network. We combine traditional display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially when we incorporate UGC content into the creatives.

This infographic walks you through the process of setting up a Google Ads campaign—from keyword selection and audience targeting to ongoing optimization.

Push notifications have the highest open rates in digital marketing—this infographic outlines strategy, personalization, and performance measurement.

What Happens After a Click on an AdRoll Ad? Strategic Funnel Design

Buying traffic is the first step; converting it is the crucial one. A click on an AdRoll ad must lead to a highly optimized landing page that immediately delivers on the ad’s promise. As a full-service agency, we don’t view AdRoll as an isolated channel, but rather as part of a holistic email funnel.

Newsletter and Reactivation

As soon as a user lands on your site via Adroll, our goal is lead capture. Through a smart opt-in for your newsletter marketing, we turn that one-time click into a lasting customer relationship. In addition, we use web push notifications to reach users even when they aren’t reading emails or scrolling through social media.

Remarketing: Sealing the Deal

At the heart of every Adroll campaign is professional remarketing. We segment visitors based on their behavior: Who only viewed the homepage? Who added items to their shopping cart? Who has already made a purchase? Each segment receives a personalized message. Those who abandoned their shopping cart are shown a dynamic banner via Adroll featuring exactly the products they left behind—often combined with a small incentive.

• Personalized messaging for each stage of the funnel
• Automated Shopping Cart Reminders
• Cross-Selling to Existing Customers
• Brand Awareness Through Consistent Visibility
• Real-time customization of advertising materials

AdRoll in the Cross-Channel Mix: Social & Search

Today’s shoppers use multiple devices and platforms. They might see a story on Instagram, search for it later on Google, and read an article on a news site in the evening. Adroll connects these worlds. We sync your TikTok Ads or YouTube campaigns with Adroll’s display network. This creates a seamless customer journey that gently guides the user toward making a purchase.

Understanding Attribution Models

One of Adroll’s biggest advantages is its detailed reporting. We can see exactly what percentage of the final purchase was attributed to display ads, even if the user ultimately arrived via a direct search. This helps us calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high-performing ones.

Step 1: Collect emails

Step 2: Use Emails for Remarketing

Pricing and Costs at Adroll

AdRoll’s pricing structure is flexible and tailored to your budget. You typically pay based on the CPM model (cost per 1,000 impressions) or the CPC model. Since Adroll uses real-time bidding strategies, the system constantly optimizes to secure the lowest price for the best placement. As your agency, we manage these processes to ensure that your budget isn’t wasted on “blind traffic” but instead generates actual sales.

Efficiency Through Automation

By using AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best for which target audience. This saves time and significantly optimizes the performance of your Facebook Ads campaigns.

• No fixed minimum budgets
• Transparent billing based on service
• Scalability from local to global
• A/B testing of banners included

As always, here’s a quick look at our price comparison:

Prices: Advertising rates on Bing Ads?

Bing is an unbeatable champion, especially in the B2B sector, since Microsoft Edge and Bing Search come pre-installed as the default on millions of office computers. If you’re not present here, you’re handing the field over to the competition without a fight. With our expertise as an SEA agency, we’ll help you establish Microsoft Advertising not just as a supplement, but as a true performance driver. Use our cost calculator for Google, Bing, and others to get a sense of the potential upfront.

Google Ads

High reach, CPC is usually higher (approx. €1–3 depending on the industry)

Bing Ads

Smaller reach; CPC is often 30–50% cheaper than Google

Amazon Ads

Users close to making a purchase; CPC often €0.30–1.50

AdRoll Ads

– Retargeting-based; costs are typically calculated on a CPM or CPA basis

AdRoll as a Reach Booster

If you rely solely on Google, you’re missing out on potential. Adroll is the perfect complement to fill the “gaps” online and make your brand visible wherever your customers are. It’s the bridge between high-interest search and emotional social media consumption. Combined with expert Instagram consulting and technical funnel know-how, Adroll gives you an unfair advantage over your competition.

Your AdRoll Agency & Contact Information

Why choose Social Media One as your partner for your Adroll campaigns? As a specialized marketing and advertising agency, we’re always at the cutting edge thanks to our extensive portfolio of case studies and our own brands, which have reached the tens of millions. We know exactly which psychological triggers must work in display ads to drive clicks. An agency saves you a massive amount of time on technical integration (pixel setup) and creative design. We ensure that your brand isn’t just seen—it sells. Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact Us Directly
• Create Video Content for Adroll Ads
• Book a Keynote on Digital Advertising Trends