Creating videos with AI: Insights

KI Erfahrung von Stephan Czaja (Co-Owner)

Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.

First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K

The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.

• Planning remains crucial
• AI is no substitute for strategy
• Clearly define goals

Important: You can see my own projects here, which I can talk and write about freely.

Video planning: What are you planning?

Was willst du kommunizieren und wie?

Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.

An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.

• Keyword plan for visibility
• Editorial plan for consistency
• Crosslinks for reach

Create shorts & reels

For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.

It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.

The best tools for reels and videos?

Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?

Our current recommendations:

1. Google Veo 3
2. OpenAI Sora
3. Runway @ Freepik

Remember: Keyword and editorial plan

With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.

The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.

• Combining the right tools
• Plan visual processes in advance
• Quality comes from preparation

Example: Short explainer video with 20k views

Example: Explain infographics

Example: Info-Tainment “Before and after effect”

Explainer videos and long formats

Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.

• AI is also suitable for long videos
• Less production effort
• High content density possible

Example 1: Infographic (from above) also available as a long version for more information.

Example 2: Video for website, explanation of the main menu.

Video planning for 1 year

In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.

• Month production vs. days with AI
• Experience + AI = speed
• Scalable annual plan possible

Content nach Keyword Plan (YouTube SEO)

Own video avatars: That’s me!

AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!

Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.

Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.

And very important: recycle content

It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.

• Avatar saves production time
• Can be used multiple times
• Ideal for content recycling

Here is an example of mine:

AI videos as a game changer? Yes. Yes. And yes!

AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.

• Short formats for reach
• Explanatory videos for depth
• Avatars for efficiency

Insight! Vibe coding with AI

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!

• Vibe coding with AI

Vibe Coding: What’s behind it?

KI Erfahrung von Stephan Czaja (Co-Owner)

I am a generalist. Marketing, design, strategy, coding – I want to be able to do everything somehow and I want to save time with more quality. AI tools are the game changer for me because they make it possible to be active in all areas at the same time. You used to have to specialize, but now you can have your own little development studio in your pocket with AI. That’s exactly what vibe coding is: Implementing ideas freely, testing quickly, making mistakes, improving – and all at a speed never seen before.

From the initial idea to the finished product can be realized in record time.

What makes Vibe Coding so good?

1. Creativity + technology = immediate output
2. New projects in days instead of weeks

VR Avatare 2022/2023

Speaking of AI, coding and avatars, did you know? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

PS: This no longer works with vibe coding, haha! Let’s continue:

Problems in “small” web development: What has always generated me

We’ve all been there: you have a good idea for an app or tool. But then the frustration begins. You either have to spend weeks at the computer yourself, pay an expensive full-stack developer or find someone via platforms like Fiverr. No matter which way you go – it’s effort, it costs time and money. Many good ideas die at exactly this point because the hurdles are too big. Traditional web development has long been a bottleneck for creatives and entrepreneurs.

• High costs for developers
• Long implementation times
• Many projects fall by the wayside

Solution through vibe coding: Speed X 184

And this is exactly where Vibe Coding comes in. AI makes development fast, relaxed and, with a little practice, incredibly productive. Instead of coding for weeks, you work with prompts. You simply say what you need, and tools like ChatGPT or … for all beginners, stick with ChatGPT for now … do the rest. Of course, you still have to think, test and expand – but the speed is brutal.

Do the math: What used to take 184 hours can now be done in 1 hour while you relax and drink your coffee – PS I’m drinking cappuccino and orange juice while the new marketing computers are finished!

This changes the way you think about projects – suddenly nothing is “too costly” anymore.

1. From weekly work to hourly work
2. Prototypes can be tested immediately
3. No high entry costs

Let’s look directly at a few cases, as always in-house, so that I can speak and write freely:

Stephan builds real estate app + 50 tools

Vibe Coding: App Immobilien Investment

One of my first projects with Vibe Coding was the Immobilien Guru app. It combines an app, WordPress plugin and over 50 individual tools for real estate investments. In the past, you would have needed an entire team of developers for this, but today a mix of AI tools and clear prompts is enough. The result: a usable application that offers real added value – in a fraction of the time. The app provides practical support, especially for investors who need quick calculations and comparisons.

• Real Estate Guru App

Stephan builds real estate investment learning app

I love Duolingo because it’s a fun way to learn languages. I have transferred this principle to real estate. With the real estate learning app, users can learn everything from how to calculate the first net yield before buying to appreciation and rent increases. AI enabled me to develop this project quickly without having to rely on a huge budget. It makes expertise in a field that often seems dry and complex easily accessible and interactive.

• Real estate learning app

So I look forward to YouTube in the evening:

Tip! Create AI videos directly on your topics:

Stephan builds 20+ marketing calculators

Vibe coding is also worth its weight in gold in marketing projects. I have developed over 20 marketing calculators on Social Media One. You can use them to calculate KPIs such as conversion rate, CPC or CTR free of charge. The tools not only help us at the agency, but also our customers to better understand and manage their campaigns. With traditional coding, this would have been a mammoth project – with AI, it was a series of weekend sessions. These computers are a real time and cost saver, especially for performance marketing.

• Marketing calculator

Stephan builds fashion brands quiz

Playful projects are also possible. With the fashion brand quiz, you can get to know the biggest luxury brands such as Balenciaga, Gucci or Hermès in a playful way. For me, this is a tribute to my model agency and my fashion magazine. Projects like this show how flexible vibe coding is – it’s not just about business, but also about entertainment and education. At the same time, you train knowledge that is extremely relevant in the fashion and luxury industry.

• Fashion brands quiz

Stephan builds GNTM Bingo

Another example from the entertainment corner: GNTM Bingo. Every year, when Heidi Klum is looking for new models, the game becomes a small party attraction. With Vibe Coding, I was able to implement and publish the game quickly – a project that would probably never have seen the light of day without AI. Projects like this show that even small, fun ideas can be implemented immediately.

• GNTM Bingo

Stephan builds mini games

From small games to educational apps – everything is included. One example is the Peppa Game that I published with CM Models. Games like this show that vibe coding also works for creative projects outside of business and marketing. Speed is crucial here in particular, because you can try out spontaneous ideas straight away.

• Peppa Game @ CM

Stephan builds Gold App with Live Gold price

One of my favorite projects is the Gold Guru app. Inspired by the series “Heinz im Glück” (DMAX), I built a small app that displays the live gold price. Another example of how quickly ideas can be implemented if you use the right AI tools. In the past, you would have hired a team of developers for this – today, a weekend full of vibe coding sessions is enough. For investors, such a tool is extremely valuable as it makes prices available in real time.

• Gold Guru App

Conclusion: Vibe Coding changes everything and I LOVE it

Er liebt Vibe Coding, Stephan Czaja (Co-Owner)

Vibe coding is more than just a buzzword. It is a new approach to turning ideas into reality – quickly, flexibly and without huge budgets. Whether it’s real estate apps, marketing computers or small games: With AI, anyone can implement projects that would have been impossible in the past. This not only opens up new possibilities for agencies, but also for individuals who want to bring their ideas to life. Vibe coding is therefore not just technology, but a way of thinking: start quickly, make mistakes, improve – and always keep moving.

• Realize ideas faster
• Drastically reduce costs
• Creativity without limits

Tip! You can also do something really cool with videos, I’ve even built entire brands with just AI.

• Create AI videos

Content nach Keyword Plan (YouTube SEO)

AI Agents: Next Level – Oh yes!

At the moment, you still have to enter your prompts yourself. But the next step is just around the corner: AI agents. These tools can perform tasks independently, scrape data, collect information and even interact with platforms. Example: “Go to LinkedIn and search for 100 people who work in area XY” – an AI agent does this automatically. This takes vibe coding to a whole new level because you are no longer just operating tools, but automating entire processes.

Simple case: Create a database. You build code around it, zap tool.

Initial tests have already shown that AI agents can take over complex workflows such as lead generation, research or content publishing with virtually no manual intervention.

• Automated processes
• Data search without manual searching
• More focus on strategy instead of hard work

AI marketing: How do agencies use AI?

KI Erfahrung von Stephan Czaja

AI doesn’t do the job, but it can make certain areas up to 184 times faster. For agencies, this means that they can offer their clients significantly more service in less time. While a traditional editorial team used to take days or weeks to create and coordinate content, modern AI tools do large parts of this in just a few minutes. This also shifts the role of agencies: they become more of a strategist and curator, while repetitive tasks are taken over by the AI.

Increase productivity

Today, texts, images and videos can be created much faster than ever before. In the past, several departments had to work together on a project; today, a well-formulated prompt is often enough. Even transcript corrections of YouTube videos or the creation of social media descriptions can be done virtually in real time. This not only enables agencies to produce more output, but also a higher frequency of tests and optimizations. A blog post is no longer seen as a single project, but as part of a continuous content machine that constantly delivers new data.

• Texts in minutes instead of hours
• Processes become scalable
• Faster optimizations possible

AI Avatare 2022/2023

PS: What sets us apart? We were already active before the AI hype. With content spinning software, the first virtual avatars at fashion shows and early automation. This experience shows that technology changes, but the core remains the same – those who understand how tools work early on are ahead of the game. Today, we are ready for the next evolutionary stage in marketing.

Accelerate creativity

There has also been a paradigm shift in the creative process. Where people used to work with brainstorming sessions and lengthy coordination, campaign ideas can now be visualized directly by AI tools. Storyboards, video plans or content days are created at the touch of a button, including suggestions for titles, keywords and even variations for different target groups. This does not mean that creativity disappears – on the contrary: creativity is accelerated by AI. Instead of spending a long time refining ideas, teams have more time to focus on fine-tuning and emotional appeal.

Minimize costs

One major advantage of AI is the drastic reduction in costs. A few years ago, companies had to employ large teams of copywriters, designers or video producers to publish relevant content at a high frequency. Today, many of these tasks can be automated. This does not mean that human labor is becoming superfluous – rather, the focus is shifting: instead of investing budgets in quantity, money is increasingly flowing into strategy, brand management and the creation of truly unique content. AI takes over the craft, humans control the vision.

• Produce SEO content more cheaply
• Teams are relieved
• Focus shifts to strategy

Create texts with AI

AI doesn’t just write texts – it delivers complete content strategies. For SEO of blogs, product descriptions, Google titles and meta descriptions, AI is a real game changer. While copywriters used to spend hours working on structure, wording and optimization, AI like ChatGPT now creates multiple variants in seconds. This opens up a new dimension of testing: Which title brings more clicks? Which description will keep users on the page longer? AI provides immediate data that teams can use to further refine content.

From blog to store optimization

Whether blog posts, landing pages or product pages – the tools adapt individually. Google Titles and preview texts are created automatically and can be imported directly into the CMS or store via XML import. This puts an end to the tedious copy-paste of individual content. Particularly exciting: AI recognizes patterns in search queries and automatically suggests content that is highly relevant to the target group. If you use this, you can build a data-driven content machine in the background that grows continuously.

• Automated content pipelines
• SEO optimization in real time
• Strategy driven by data

Create images and graphics with AI

Fotos machen? So 2026

Searching for stock photos is a thing of the past. Today, AI can be used to generate realistic images and complex infographics using a text prompt. People used to spend hours on platforms like Shutterstock – and often still couldn’t find a suitable image. It was particularly difficult in niches, for new products or for scenarios that simply didn’t exist yet. AI solves this problem by generating image ideas directly. This not only creates unique visuals, but also a consistent visual language across all channels.

Visual content for every platform

Images and graphics can be used immediately for blog articles, SEO strategies and social media posts. The big advantage: every brand can create its own visual world without being dependent on external providers. This not only makes production cheaper, but also strengthens the brand identity because the visual language and tonality can be controlled directly.

Create videos with AI

Content nach Keyword Plan (AI)

Video production days used to be expensive and inflexible. Today, small content pieces can be created in just a few minutes with AI and changed immediately if necessary. Instead of expensive days of filming in the studio, a short prompt is often enough to create a complete explanatory video or even a promotional film. The comparison is impressive: where several weeks of planning used to be necessary, today several versions for different target groups are created in just a few hours. This not only speeds up campaigns, but also makes them much more flexible.

Realistic avatars and speakers

Videoschnitt der AI Avatare

Modern tools can reproduce real people, right down to their voice, facial expressions and gestures. This allows videos to be produced in series without the voice actors having to go to the studio every time. This is a revolution, especially for brands with high content requirements. At the same time, the question of authenticity arises: do customers prefer to see real people or is a perfect simulation enough? This shows that AI not only changes technology, but also the expectations and perceptions of target groups.

Website and store automation

AI is also changing customer service. Instead of waiting for human responses, companies now offer chatbots that are available around the clock. These systems access databases, answer questions and even speak fluently with customers. The advantage is obvious: no one has to wait for opening hours anymore. But there’s more: AI can also act proactively, give purchase recommendations and make individual product recommendations – an area that was previously only possible with enormous effort in e-commerce.

Automated campaign planning

E-Mail Funnel (Automatisierung)

Not only customer service is automated. Newsletter marketing, funnel strategies and A/B split tests are also faster and more targeted. In the past, marketing teams had to plan test runs over weeks and evaluate them manually. Today, AI immediately generates several variants, tests them in parallel and delivers results in real time. As a result, companies gain speed and can make data-based decisions without long waiting times.

Change through AI

Google setzt auf KI statt Suchergebnisse

The world is changing – and so is marketing. Giants like Google have to rethink their business models because new players like OpenAI are conquering the market and other offspring like Worldcoin. Even giants like Meta are investing billions in AI. And alongside the giants are many small tools such as Gauth AI (from ByteDance). In addition, there is more and more augmented reality (AR) such as VR glasses from Meta or Snapchat.

Creators and influencers are also feeling the change: videos can now be created at the touch of a button. This is having an impact on entire industries – from film production and copywriting agencies to traditional photographers. Where expensive hardware and large teams used to be necessary, today a laptop with the right software is often enough.

New opportunities for all

The advantage: Anyone can realize their ideas without large budgets or networks. The boundaries between professional and amateur are becoming blurred. A person with a good concept can now produce the same level of content as a company with a large team – if they know the right tools. This opens up completely new markets, but also changes expectations: Customers are getting used to fast, high-quality content – and companies have to keep up.

What makes the use of AI difficult for companies?

Many companies fail not because of the technology, but because of how they deal with the flood of new tools. Hundreds of AI applications appear every month, only a few of which are really relevant. If you don’t have a clear overview, you quickly lose time and money. What’s more: Not every team is prepared to use AI effectively. The tools are powerful, but they require knowledge, experience and, above all, a good strategy. Without this, they often remain unused or are used incorrectly.

Integration into the company

AI goes far beyond content: CRM systems, recruiting or data analysis – everything can be automated. But without specialist knowledge, the potential remains untapped. This is why more and more companies are relying on specialized consultants to select and implement the right tools. Those who have this expertise in-house can scale their processes, while others get stuck in the jungle of possibilities. In retrospect, the difference is not whether you use AI, but how you use it.

• Too many tools to choose from
• Lack of expertise in the team
• High demand for integration

Thumbnails and blog visuals

KI Update mit Stephan Czaja (Co-Owner)

Blog articles and YouTube videos thrive on strong thumbnails. Midjourney delivers creative, click-worthy visuals that generate attention in just a few seconds. This creates consistent styles for blogs, thumbnails or content series.

• Clickable thumbnails
• Uniform blog graphics
• Fast series production
• Click here to go to Midjourney

Oh yes, and for all those who have been trapped on stock photo platforms for years:

AI image generation is the best thing that could happen in this aspect! 1) Absolute creative freedom + 2) No more warnings with constant license search and time expenditure

Let’s move on!

Product images for stores

E-commerce benefits directly from Midjourney. Products can be inserted into different scenes and environments without having to organize a photo shoot every time. This saves costs and opens up new possibilities for creative product presentations.

• Creative product staging
• New scenarios for products
• No photo shoots necessary

Tip! Read more about AI product images with tips on generation and my current favorite tool (which even has models) here.

Taking product photos for an online store? Instructions

Generated here with just a single prompt in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

KI Produktfotos mit Midjourney: Ergebnis

Content for social media

Whether Instagram, TikTok, LinkedIn or X: visual content determines reach. Midjourney allows you to create posts with unique styles and visual languages. This strengthens brand perception and ensures varied content in the feed.

• Instagram Posts & Reels
• LinkedIn campaign visuals
• Graphics for X / Twitter

What can Midjourney do in conjunction with Runway?

Visual storytelling for brands

Midjourney makes it possible to translate complex ideas or moods into images. Recognizable styles can be developed for branding campaigns or corporate design that are used consistently across different channels.

• Strong brand images
• Consistent image style
• Storytelling via visuals

Is Midjourney better than Veo 3?

Is Midjourney better than Veo 3?

Implement marketing campaigns efficiently

Midjourney also supports testing and the rapid variation of content. This allows marketers to generate different visuals for A/B tests, address target groups variably and optimize campaigns more quickly.

• Fast A/B tests
• Variations of visuals
• React flexibly to trends

Technology and development

Midjourney has been constantly evolving since 2022. The current version 7 offers even more realistic imagery. In addition to Discord use, there is now also a web interface that makes operation much easier.

• Version 7 available
• Discord & Web Interface
• Niji model for anime

Learn Midjourney? Good video tutorial

You want to learn Midjourney? Here is a good video tutorial.

More functions in planning

Midjourney is working on new features such as video, 3D generation and advanced personalization. This will allow the tool to be used even more widely in marketing in future – from classic visuals to interactive content.

• Video function in tests
• 3D models in planning
• More personalization

Midjourney in the marketing mix

Midjourney is more than just a creative tool for companies: It is becoming a fixed pillar in content marketing. Thumbnails, social visuals, product images and campaign content can be produced faster and in high quality. Those who integrate Midjourney now will gain a clear advantage.

• Fast content production
• Broad use in marketing
• Competitive advantage for brands

Fancy designing something? Click here to go to Midjourney.

Changes in Influencer Marketing

Over the years, influencer marketing has changed a lot. Primarily due to the increasing spread of social media and the associated reach that influencers have today. But the way companies use influencers has also changed.

In the past, influencers were often just a means to achieve greater reach for a brand. Today, however, many companies see influencers as a real added value for their marketing. Because influencers can not only achieve a large reach, but also be a trusted face for a brand.

This change is mainly due to the steady growth of the influencer market. According to a study by the consulting firm “Klear”.

the market for influencer marketing grew by around 32% annually until 2022.

The increasing demand for influencer services has also led to the professionalization of the industry. In recent years, more and more agencies and platforms have established themselves that support companies in their search for and use of influencers.

The way companies pay influencers has also changed in recent years. Many companies now pay not only per post or per follower, but also per engagement, such as likes or comments. This is mainly due to the increasing competition for attention. The greater the reach of an influencer, the higher the price.

All these changes show that influencer marketing is not a fad, but has become an established part of many companies’ marketing.

The future of influencer marketing

Influencer marketing has become one of the most important and effective advertising tools in recent years. It has become an integral part of digital marketing and many brands are realizing the benefits it offers. The future of influencer marketing lies with social media platforms, as they can help raise awareness of a brand, create engagement and generate more sales.

In the future, people will benefit from influencers in a variety of ways. Some examples are:

Micro Influencing

With the latest technologies, it will be possible to find out more about specific target groups, which will increase the chances of addressing target group specifics with appropriate influencer marketing. This means that brands can use micro influencers to create more targeted campaigns that cater to specific interest groups.

AI-powered influencer marketing

Artificial intelligence (AI) is already having a big impact on many areas of marketing and this will also apply to influencer marketing. AI can help compile more relevant information about specific target groups, making it easier to achieve company-specific campaign goals.

Video Influencing

Video content is one of the most popular content formats for social media channels. Moreover, videos are very effective in building reach and engagement. Therefore, video influencing will become increasingly important in the future to deliver more content to audiences and create more visually engaging content for brand names.

More sustainability

Sustainability is an increasingly important topic and companies need to understand and learn to follow a sustainable strategy in order to maintain their reputation as a trustworthy brand and to be able to succeed in the long term. Therefore, in the future it is very likely that companies will look for ethical standards and want to cooperate with influencers who can convey sustainable values to them.

Influencer Marketing: Conclusion

Influencer marketing has become a powerful tool to help companies build their brand. The relationship between companies and influencers has changed radically over the years: It is now necessary to build relationships of trust and design credible campaigns. Working with the right influencers can help inform more people about your product or service, generating more sales. All in all, it has become obvious that influencer marketing has changed a lot over the years – and it will certainly continue to change!

Criticism of influencer marketing

That’s how influencer marketing became as we know it today, and that’s probably how it will change in the years to come. Influencers reach thousands, if not millions, of people every day with their content. With that comes a huge responsibility.

• Criticism of influencer marketing

Digital tattoo model on social media like Instagram & Co.<

We know the mysterious Blawko 22 as the model friend of Robot Beauty editor Lil Miquela, but who is Blawko? Like his model friends Bermuda and Lil Miquela, the male virtual model was created by Brud, founded by Trevor McFedries and Sara DeCou. Brud’s logo on his right thigh is one of his many tattoos on his body.

Blawko22 is one thing in particular: self-confident. The young robot has almost fallen in love with his own reflection! The virtual male model would love to clone himself so that she can kiss herself on the forehead. The beau convinces with his smooth buzz cut, the airy eyebrow slits and the facial tattoos.

In terms of fashion, Blawko goes for a stylish, urban streetwear style. His special trademark is his mask, which covers his mouth and chin. So far, there is no picture of him without the face covering. This makes the attractive model mysterious and enigmatic. Unusual and exciting at the same time, this makes him all the time! However, we hope that Blawko’s mask will fall soon…

Tip. Read more about the most famous virtual influencers here!

Instagram: Posts with Brud Friends and Stylish Outfits

On Instagram you can follow the daily life of digital model Blawko 22! Whether it’s photos of him from everyday life, clique photos together with Lil Miquela and Bermuda, gaming videos or memes – Blawko’s profile is always worth a visit. Sex sells: In many of his photos, the attractive male model presents himself bare-chested and shows us how sexy the models of the new generation are!

Youtube: Blawko’s tips for love, life and the perfect body

The digital influencer reaches thousands of subscribers with his videos. Do you need help with love, fitness or cooking? Then you’ve come to the right place! On his channel you can find tips on flirting with women or learn more about the life of a robot!

Jobs & Bookings: Supreme, Off-White, Balenciaga<

In terms of career, the male model is in no way inferior to his female colleagues! Luxury labels like Balenciaga, Supreme or Off-White want the special Blawko look to present their fashion!

If there's one thing Blawko takes care of, it's his skin. Proper skin care is a daily ritual for him. Who better to advertise Glossier Skincare than him!

Dating, women and relationship with Bermuda

As you can see in his YouTube channel, Blawko knows a lot about love. But how does it actually look like with him himself with love?

Blawko is a real ladies man and knows how to make the perfect impression on women on dates! But what about a committed relationship? There is supposedly a bizarre love triangle between him and Miquela and Bermuda. We eagerly await dates in Blawko’s love life!

Bermuda on Instagram: virtual Insta-Baddie

The young model from Los Angeles presents herself on Instagram like the typical Insta-baddie: flashy colours, eye-catching make-up and lots of bling bling. But instead of a polished image, Bermuda shows antagonistic traits. She loves controversy and scandal and jumps into them without fear of losing face.

Tip. Read more about virtual influencers and who you should know among them!

The digital model and her friends like Lil Miquela and Blawko22

@bermudaisbae is not a lone wolf, quite the opposite. She has solid references to many other virtual influencers. Lil Miquela and Blawko22, in particular, keep popping up on her profile. She shares a close familiarity with the latter in particular, as the two were a couple for a while. However, the love didn’t last too long.

The reason for the separation of the tattooed bad boy and the sexy blonde were personal differences. The two were just too different, which led the virtual male model to the conclusion that the relationship had a negative impact on his well-being. However, the two ex-turtle doves remained friends.

Scandal: Lil Miquela vs. Bermuda?

The biggest scandal Bermuda launched so far was to reveal the identity of girlfriend Lil Miquela to the public when she had not yet shared her virtual nature with the world.

Bermuda published a post in which she claimed to have given Miquela Sousa the chance to show her true colors to the world, otherwise she would. This beef generated an incredible amount of attention and even helped Lil Miquela expand her fame.

So the drama was just a publicity stunt to draw even more attention to the two. With success, because Miquela now has almost 3 million followers on Instagram. A number many real-life influencers can only dream of. With this fame come modeling jobs and many brand deals.

“Bermudaisbae” and her role models: Instagram bitch to the power of ten?

Further, the model avatar remains not entirely without controversy. Scandals feed her success and are what make her so appealing. Of course, Bermuda’s creators know this too, and cleverly play on the bitch trope they’ve chosen for Bermuda. A lot of spoiled brat and a little bit of malevolence make Bermuda what she is.

Her great role models make use of similar clichés. so she looks up especially to Regina George from Chick-Flick Girls Club: Caution Biting! (OV: Mean Girls) and likes to make use of her style and features. But fans of the film know that Regina is also just being that way to cover up her own complexes and problems. And above all, the film teaches us one important thing: popularity is never as important as true, honest friendships and peace with yourself.

In the end, Bermuda seems to have understood this as well and quickly reestablished a relationship of trust with her friends.

Brands presented by the virtual model: Vetements, Chanel and Co.

As an influencer with almost 300k Instagram followers, you naturally arouse the interest of many brands and can land the one or other brand deal. It’s also part of the modeling profession, especially as a digital model, to make brands aware of you. This works especially well by presenting designs of the brand for free.

Pretty in Pink: Trend label Vetements with virtual influencer Bermuda

Launched in 2014, the design collective began with the aim of producing down-to-earth fashion. The simple approach turned out to be hugely successful and Vetements went from being an underground label to a name that’s on everyone’s lips, especially in streetwear. However, as the luxury and sportswear markets continue to merge and shape the looks on the streets, the brand has shot to the forefront of the fashion world.

Bermuda proves just how well the bright pink of the brand’s turtleneck matches her complexion, which she probably has the California sun to thank for, on her Instagram profile.

Mercedes-Benz: In an off-road vehicle through the dusty streets of LA

The German car manufacturer is also extremely popular in the USA. Especially the SUVs stylized in English also called G-Wagen have it stars and influencers taken. So it’s no surprise that the blonde model doesn’t miss the chance to pose with the car in white.

Elegance á la Chanel: favourite brand from Bermuda

The French traditional label is known for its noble fashion designs. There is hardly anyone in the world who has not heard of the brand and its founder Coco Chanel. At the latest with the chairmanship of Karl Lagerfeld, the fashion house has become an absolute must-have in the wardrobe of all fashion fans who think something of themselves. There is no question that Bermuda is something to be proud of. It presents a modern version of the twill suit. The skirt and blazer combination contrasts with her blonde hair and makes her blue eyes shine.

Music career and booking: where to see Bermuda?

The Californian, like many who cavort in the megacity of Los Angeles, has her sights set on making it big. The first step, a considerable Instagram following, is done. More projects of the pretty model can be found here.

‘Queen of Robots’ shows off her musical talent? – Video

What Miquela can do, Bermuda has been able to do for a long time – at least it looks like she thinks so. On her YouTube channel, Bermuda not only compares herself to stars like Britney Spears and Lindsay Lohan, she’s also trying to boost her music career. Song of choice: a cover of American band Red Hot Chili Peppers. A supremely ironic choice considering the RHCP’s songs like ‘Californication’ harshly criticise the LA lifestyle Bermuda stands for.

Still, with a sort of Barbie meets Y2K aesthetic, the young woman from Los Angeles is able to get her personal version of the song across well.

Booking: Virtual Influencers for Fashion Shows and Brand Deals

Virtual models bring with them many advantages. For one thing, virtual models don’t age per se. For another, virtual models don’t have a bad day at the shoot. In addition, the digital avatars trigger a kind of fascination. Time and again, the real existence of digital models is questioned. Rightly so, if you consider existence in a classical sense.

However, the popularity of social media and the virtual space have catapulted the very notion of existence into whole new dimensions. Dimensions that agencies like CM Models are exploring in Europe. The agency’s well-established and highly trained team helps to find the perfect (virtual) model for one’s own needs and shines with distinctive industry knowledge.

Virtual models like Zoe Dvir have already appeared at Fashion Week under the agency’s umbrella, securing one contract after another.

Who is Shudu Gram? Facts, Instagram and origin of the virtual model

Shudu has managed to captivate the fashion world with her stunning looks within a very short span of time. How Shudu came to be and what are the inspirations for the virtual model can be read below.

Tip. Read more about virtual influencers here!

First digital supermodel: real or virtual?

Well, the question of Shudu’s real existence is basically settled in the headline. In April 2017, the journey of the model created by Cameron-James Wilson began. The photographer had a vision in mind and began teaching himself 3D modeling to turn it into reality. After days and weeks of YouTube tutorials, a lot of practice and a lot of talent, the first image of the CGI model was created.

As a photographer, Wilson had a particularly good eye for detail and was able to create a model that looked amazingly real. Every pore was in place, every part of the face was in the right place. Shudu is the epitome of perfection.

Instagram: @shudu.gram and the beginning of the CGI model era

Shudu Gram stepped into the limelight for the first time, on the profile Shudu gram created especially for her. She posted her first picture there on April 22, 2017. Tagged as 3D art, the finely crafted beauty was well received.

However, the career as a model really took off when the brand Soul Sky wanted to work with the pretty CGI model. A solution was quickly found: The brand’s T-shirt was unceremoniously created by Wilson in as a 3D model and put on the model. The result was breathtaking and the customers were satisfied. Since then, Wilson and the team at The Diigitals have put a lot of time and effort into 3D modeling clothing to fit the bodies of their virtual models and set the scene perfectly.

Key Facts about Shudu Gram

• Birthday: April 22, 2017
• Creator: Cameron-James Wilson
• Eye color: brown
• Star sign: Taurus
• First digital supermodel
• First order: August 25, 2017

Booking & Inquiries: The Diigitals, Model Agencies and more<

After Shudu amazed the world, creator Cameron-James Wilson recognized the potential of virtual supermodels. So after the great success he founded the modeling agency The Diigitals. The Diigitals is the first modeling agency in the world to exclusively feature digital models in its portfolio. The Diigitals does not limit itself to human looks with its models. With Galaxia, the first 'Beyond Human' digital model was introduced. The focus of the model creations is clearly on small details, such as skin texture, which make the models look hyper-realistic.

The Diigitals portfolio now includes seven models who can be booked for advertising campaigns, appearances and more. Although The Diigitals is a British agency, but also in Germany the first model agencies with CGI models can be found in the directory. For example, CM Models, an international agency based in Germany, represents Zoe Dvir and Ella Stoller. A step that shows the openness and also the interest of the model and fashion world in digital model avatars.

Digital supermodel with jobs for brands like Balmain, Oscar de la Renta & Co.<

Shudu has been able to land a big contract or two as a pioneer in the digital modeling world. The potential of the art project was recognized when 'Soul Sky' wanted to work with her. Shortly after, Fenty Beauty got a taste for the young woman and since then Shudu has been ubiquitous.

While digital models have faced a lot of criticism, especially Shudu for being inspired by African beauties but animated by a white man, there is a lot of potential in the use of CGI models. For example, digital models can help make the fashion industry more sustainable by using only one sample piece of fabric to digitize.

Balmain: Shudu with Margot and Zhi

Balmain proudly presents its ‘Virtual Army’ on its own website and on Instagram. With this, the French fashion house joins the ranks of labels that already rely on virtual models. Many in the industry are already predicting a rapid rise in the representation of virtual models in the advertising industry. Markets like furniture and home decor, as well as food, have been relying on 3D modeling instead of actual mock-up buildings for years. Especially since these environments can be recreated very realistically through CGI.

Fenty Beauty: Virtual model Shudu wears Mattemoiselle

However, the virtual model’s first big break came earlier. Fenty Beauty noticed the pretty model wearing one of their lipsticks and shared the picture on their Instagram account. The high-contrast, highly aesthetic image was not only popular, it also drew attention. This is because people couldn’t really make sense of the model’s appearance, but few realized that it was a computer animation.

Ellesse: Casual CGI Shoot

Founded in the seventies, the Ellesse label is also one of Shudu’s clients. The sports and ski fashion brand mainly shaped the fashion of the eighties, but celebrated a comeback in the 2010s. Accordingly, the brand’s image naturally had to be adapted to the new era. Using a CGI model for its campaign is definitely a step in such a direction.

Oscar De La Renta: The luxury label decorates Shudu

Dominican designer Oscar de la Renta is best known for his eye-catching ball gowns and wedding dresses. The prices of the luxury dresses are often in the range of € 12,000. Between 1993 and 2002, Osca de la Renta was a designer for Balmain, which also used the work of the digital model.

The label’s nature-inspired jewelry was recently showcased by Shudu on her Instagram account. The special thing this time: to show the full effect of the 3D art, the video is animated and shows how Shudu looks in action.

Magazine cover: Shudu for Condé Nast & Co.<

One of the biggest honors for models is to be on the cover of a major fashion magazine. But also appearances in the editorials are extremely difficult to get. It is exactly these kinds of jobs that make really good models stand out.

Shudu can keep up with that right at the front. She has already found her place in several magazines and has even graced the cover of a particularly large magazine.

Harpers Baazar: Shudu on the cover

Wearing a dress by Lavie at CK, Shudu is seen on the cover of Harpers Bazaar Arabia. Appearing imposing, the model poses over the camera and cuts a particularly good figure in the mermaid cut dress. The simple gold jewellery completes the look perfectly.

Zipped Magazine: Shudu and Koffi represent digital models

Zipped Magazine has gone straight for two virtual models from ‘The Diigital’ agency on the cover. Shudu and Koffi seduce the camera into their digital world. The newspaper has together with creator of the two, Cameron-James Wilson, and the magazine have geminsam answered the most important questions about Shudu and digital models.

WWD: Shudu in hyperrealistic 3D clothing

Womens Wear Daily specializes in news from the women’s fashion world. Shudu is definitely one of those news items. Virtual models are one of the biggest transformations the modeling industry has gone through in the last few decades. How much digital models will replace human models, however, is yet to be seen.

What is certain, however, is that slowly but surely the use of these will become more and more prevalent, especially with brands in the lower price segment. The clothing worn by Shudu is also particularly interesting in the shoot. The animation was done by CLO, a digital design agency that specializes in the digital design of extremely realistic clothing. The process of rendering textiles is extremely elaborate and involves an extensive study of the garments, paying attention to all the small parts and details and translating them into the digital realm. The end result then looks like this:

Interview with the creator Cameron-James Wilson

Inspired by a Barbie doll, Cameron-James Wilson created the perfect model. A vision that quickly evolved into something much bigger, his own digital modeling agency. He discussed how much work goes into programming with Zipped Magazine.

Most important questions about digital influencers

Speaking with “Zipped,” Wilson chatted up a few details about the models, his inspirations, and many more topics. The most important points are summarized here for you:

• Shudu was started as an art project
• The designer already has over 20 3D models he is working on.
• The need of brands for digital models is high
• Wilson plans to work more with other artists than brands
• Dealing with inclusion is not easy
• The digital model community will grow in the coming years
• The market for virtual model is already competitive

Liam Nikuro: Virtual Influencer Hobbies and Interests

The Instagram personality has gone from a minor Instagram star to a person of great interest to the wider public in a very short time. Instrumental in this was her collaboration with the Washington Wizards NBA team.

Tip. Read more about virtual influencers here!

Hobbies: Fashion, Basketball and Music

The digital model’s Instagram profile shows a number of interests. But at the top of the list is fashion. The pretty model is particularly fond of street fashion. Supreme, Nike, Acne or Converse: Liam has a feeling for fashion and presents his favorite outfits on Instagram. His favourite clothing brands are Off-White, Burberry and Heron Preston.

Since 2020, there has been a collaboration between the Washington Wizards and Liam. Especially with the Japanese-American exceptional talent Rui Hachimura Liam spends a lot of time. The two train and take photos together.

A third big hobby is music. The young Japanese is not only a fan of various pop musicians like Bruno Mars, Justin Bieber, Drake, BTS, Biggie Co. but also produces his own tracks.

Basketball NBA: Liam Nikuro with the Washington Wizards

Great confusion arose when an unfamiliar face was increasingly seen in the Washington Wizards’ Instagram posts. Most notably, basketball standout Rui Hachimura seemed to have a close connection to the unidentified man. The VIP guest was 21-year-old Liam Nikuro and the reason he made it was because Liam wasn’t actually physically present. This is because Liam is a CGI avatar that is inserted into the images after the fact.

The goal of the marketing campaign is to strengthen the club’s connection to Tokyo and test new, innovative ideas in influencer marketing.

Brand Deals: Who does the virtual influencer interact with?

An influencer would be nothing without his collaboration with others. Especially to build their image and reach, influencers benefit a lot from not only presenting paid brands, but also to draw attention to brands by tagging them. Especially with his closeness to basketball, a lot of brands that you find are more from the sporting field.

Supreme: Job with big fashion brand

Titled ‘want’, Liam posts clothes he’d like to include in his collection. Particularly frequently featured: Clothes from the label Supreme, which was founded in 1994 as a skateboard clothing brand. As a kind of offshoot of the brand Stüssy, the label founder had previously worked there, Supreme has, among other things, through the collaboration with Louis Vuitton from an underground label to a, in the street style much represented name.

Vans: virtual influencer in skater look

The label, which mainly specializes in sports like skateboarding, snowboarding and BMX, is also back on the street fashion market after a while in obscurity. Liam combines the shoes and clothing appropriately and finds a way to emphasize his own style.

Maison Martin Margiela: High Fashion with Liam Nikuro

Maison Martin Margiela is an avant-garde fashion house that excels in edgy clothing. The label offers haute couture as well as pret-a-porter fashion for everyday wear and is especially known for its tabi shoes.

Music: virtual pop stars like Hatsune Miku or Lil Miquela

Virtual avatars in music are nothing absolutely new. Hatsune Miku, another Japanese virtual pop star, has been a musician in Japan and other parts of the world for several years. The technology behind it is called Vocaloid. Vocaloid is a software synthesizer that creates a virtual voice based on the voices of famous singers. This voice sounds close enough to an actual singing voice that with the right marketing and character, the songs written can be wildly successful.

Liam as musician: virtual influencer has role models like Justin Bieber, 2Pac and co.

Liam Nikuro himself dreams of standing on the big stage and presenting his music. He draws inspiration from his human counterparts. His favorite artists are Justin Bieber, 2Pac, Bruno Mars, Drake, Kendrick Llamar and many more. These inspire him daily to create new music and push him to keep pursuing his dreams. Especially in 2020, Liam has taken time to work on his career as a musician.

Hatsune Miku: First virtual pop star

Hatsune Miku is the world’s most famous virtual pop star. The Japanese anime character has been climbing the ladder since 2007. The young girl’s animation has gone from screens to a 3D hologram making actual stage appearances and was even booked for Coachella 2020. So the Weilt seems primed for virtual influencers in music and a wide following can be found.

Lil Miquela: AI in the Music Business Video

Another example of virtual influencers in music is Miquela Sousa, also known as Lil Miquela. The Californian first made headlines because the public couldn’t definitively tell if the pretty CGI was a virtual representation or a real person. It is now known that Lil Miquela is a virtual avatar. However, this does not limit her success and she has already managed to generate well over 3 million views with her music video for ‘Money’.

Future: Style, plans and innovations for Liam Nikuro

The digital influencer is already able to turn the heads of young people. This is made possible by a very sophisticated construction of the facial structure. This is composed of multiple, well-known heads. These include, for example, Justin Bieber and the successful K-pop group BTS. So if Liam’s appearance is not completely unfamiliar to you, you might see your favorite pop idol in him.

Fashion Style: Supreme, Converse, Fendi and more

As a self-confessed fan of Virgil Abloh, CEO of the Off-White label, Liam is an absolute advocate of the movement that fuses luxury fashion and street fashion. It’s all about combining casual, sporty fashion with exquisite designer pieces to bring luxury fashion into everyday life. Part of this movement are also collaborations of high fashion labels with brands like Nike. Nikuro also tries to incorporate his cultural background into his looks by integrating Japanese styles.

Brands that can be found on the Asian Instagram star include:

• Supreme
• Fendi
• The North Face
• Nike
• Maison Margiela
• Hermès
• Rolex etc.

Model agency 1sec INC.: Plans with the digital model has

1sec INC. is the agency that brings virtual influencers and AI together to create an unparalleled virtual human experience. Part of this effort is virtual influencer Liam Nikuro. The Japanese virtual influencer is a project that aims to help bring the possibilities AI’s offer to daily life to the masses. The agency has plans to use 3D avatars in other areas of life, such as customer service and video conferencing.

Future plans with Liam are to have him interact directly with people in the future. For example, he could livestream on Instagram, or get in touch with fans in writing. Additionally, of course, as mentioned above, a music career is planned for the digital model, which will take off in the coming years.

Digital Influencer Interaction: Lil Miquela’s Interview with King Princess Video

Back in 2019, the world got to see what a conversation between a digital avatar and a real person can look like. That’s because during the Youtube Music livestream for Coachella 2019, Miquela Sousa, who wasn’t known as a digital influencer at the time, interviewed Mikaela Strauss aka King Princess. While this interaction wasn’t exactly along the lines that 1sec INC. has in mind, as Lil Miquela isn’t yet an AI but was dubbed by a human, the interview does give some insight into how such an interaction between avatar and human can take place.

Lil Miquela: Virtual Model, Musician and Influencer

Female influencers often try to portray and publicize perfection on their social media channels. Lil Miquela may be one of the few influencers who can be authentically “fake” and perfect. Lil Miquela is a computer generated personality. Perfection is in her blood, so to speak – and yet she comes across as more authentic and “real” than some flesh-and-blood influencers. See for yourself what the digital influencer phenomenon is all about!

Tip. Read more about virtual influencers here!

CGI Model: How it all started in 2016 for virtual influencer Lil Miquela!

What a birth certificate entry is to one, Lil Miquela’s first Instagram post is the birth of a digitally created personality. Dating back to April in 2016, the first Instagram message marks the first step in an unexpected, successful career. The supposedly 19-year-old half-Brazilian leads the life of a classic influencer. All important aspects of her life are shared on her social media channels, fashion is showcased, interviews are given and music is produced. All this meanwhile in front of an audience of 2.9 million people on her Instagram account. Her Instagram profile allows glimpses into her life, which she describes as follows:

“Change-seeking robot with the drip!”

Video: The digital model introduces itself

I’m Miquela – a digital model, virtual musician – the list is long. As long as the list of her talents is, so is the list of people for whom this phenomenon around “digital personalities” is intangible. In the video below, Miquela gives you a glimpse into her life as a virtual influencer starlet in an attempt to dispel the suspicions of many. See for yourself:

Timeline: “Personal” development of a virtual influencer

• 2016: 1st Instagram message in April
• 2017: 1st music video “Not Mine”
• Collaboration with Calvin Klein
• More music videos on Spotify
• Collaboration with YouTube Music at Coachella Festival
• Ambassador for charity projects

Disclosure: Virtual Influencer Relationships

21st century technology at its best. While nowadays people are aware of the fact that Lil Miquela is a digital influencer, she has kept her community in the dark for a long time. Comments like “She is not real”, “She looks like an avatar in SIMS” were often not adressed further. Until April 18, when her secret is set to be officially revealed. This entire process will be dramatically staged. Bermuda, another virtual personality, hacks Miquela’s Instagram account and calls her a “fake ass person.” Only by fulfilling the ultimatum of revealing the truth surrounding her existence to her community does Miquela regain control of her Instagram account.

“I’m not a human being! I’m a robot!”

She claims that her progamming company Brud had sworn her to secrecy about her true identity. Either way, this PR strategy has had an impact – Lil Miquela and her unique story continues to inspire and disturb the entire social media world to this day.

History of Lil Miquela

Lil Miquela is a virtual personality. She is not a human figure in the traditional sense. Everyone is aware of that by now. But who is behind this technological innovation? Who is the face behind this technical, revolutionary development?

Movie Studio in the 21st Century: Brud

The answer is L.A.-based startup Brud. A company of engineers, storytellers and dreamers. They specialize, by their own admission, in artificial intelligence and robots. In short, it’s a transmedia studio where graphic designers, stylists, designers, writers and engineers merge their ideas and talents to create something new. In their case: Lil Miquela – the digital influencer in the 21st century.

Video: The phenomenon of a virtual influencer

Still not convinced? This video gives you a little peek behind the scenes and shows what the phenomenon “Lil Miquela” is really all about. Convince yourself!

Character and appearance of a digital influencer

Can a programmed personality have its own character traits? What are the external recognition features of a virtual model? Answers to all these questions and more can be found in the following two paragraphs!

Virtual model with freckles, gap teeth & full lips< The digital influencer inspires her community with her extravagant look. Sweet freckles, clear skin, an innocent gap between her teeth and rosy pouty lips. She doesn't conform to the classic beauty ideal à la blue eyes, blonde hair and Barbie stature. Lil Miquela has a look that is recognizable. Her dark brown hair is usually worn in a Princess Leia-esque chignon at the back of her head. With her big brown eyes, she charms the entire fashion world. Further she inspires with her outfits, which are always modern, trendy but also unique and extravagant.

Character: “fake” as a human being, “real” as an influencer

“39 degrees out im still getting this iced matcha!”

Just one of her many statements on Instagram or Twitter. Lil Miquela shares her everyday life with her community, acts humorous, authentic and likeable. Like a “real” person. She doesn’t take herself too seriously, but still knows how to address serious, socio-critical problems. Her fans love her for her authentic, “real” way.

Timeline: Career and trajectory of a fictional influencer

Virtual models are now so perfectly generated that we are often not even aware of how often we actually see them in advertising campaigns. The following is a small overview of previous cooperation partners of Lil Miquela:

Model, musician and much more

• Dior
• Chanel
• Prada
• Gucci
• UGG (40th anniversary campaign)
• Porsche
• Burberry
• Jacquemus
• Moschino
• Boramy Viguier
• AREA
• No Sesso
• And many more!

Model career: virtual beauty on the campaigns of the fashion elite

Starting with collaborations with skateboard labels, Lil Miquela has fought her way into the fashion world. Calvin Klein, Prada or Moschino – just to name a few names – are now among her partners. Here are a few of the most important advertising campaigns!

Calvin Klein: Kissing scene with Bella Hadid

Big designers like Calvin Klein use Lil Miquela’s celebrity for commercials. In May 2019, Calvin Klein proves his marketing skills. He creates a campaign video where Bella Hadid performs alongside Lil Miquela. A kiss between the two beauties makes headlines, and not just virtually! See for yourself:

Samsung Galaxy: Virtual Influencer in the Virtual World

Samsung has launched a global digital campaign in 2019, with Lil Miquela being one of the four members of #TeamGalaxy. She is promoting the Galaxy S10 alongside Millie Boby Brown, DJ and producer Steve Aoki and professional gamer Ninja.

#Team Galaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of “Do What you can’t!”.

That’s the official statement from Samsung. Lil Miquela brings the commercial into the 21st century. Why she’s behind this campaign? “I am the product of technology myself, so I can realte to Samsung in a way that’s a LOT more literal than most people. Wheter it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galays S10 – which I’ve named Samuel Phonington III,” she says herself.

Dazed: CGI model as editor

In addition to her career as a model, musician and influencer, she is also venturing into the world of magazines. The digital lifestyle magazine “Dazed”, based in London, hires Lil Miquela as an editor.

“thanks to her experience a musician and activist on the side of her modeling work!”

The voice of a digital personality

Lil Miquela is not only wowing the fashion world with collaborations. She also shines with a singing career. Lil Miquela’s music is in the realm of pop and house and has already gained many followers. While Miquela is now hailed as a star by fans herself, she also has a list of role models. Rihanna, Erykah Badu, Aaliyah, Solange and H.E.R. – just to name a few of the big names. Following you will find a list of her most famous songs, with which she follows in the footsteps of her idols. On YouTube her videos already count more than 4 million views. Tendency rising! Listen for yourself:

Video: Music video debut “Not Mine”

Here you can find Lil Miquela’s music video for her song “Not Mine”, which was also her music video debut and attracted a lot of attention.

Video: “Hard Feelings” music video

Check out Lil Miquela’s music video for her song “Hard Feelings,” in which she dances on the trailer platform of a moving truck in the Las Vegas desert.

Charity: virtual influencer with heart

Lil Miquela has proven herself in almost all creative tracks and is successfuly celebrated as a digital influencer. However, she also uses her reach for topics beyond fashion, beauty and lifestyle. She makes herself loud for socially critical issues and calls for fundraisers. For example, her Instagram bio is adorned by the hashtag #BlackLivesMatter. The following is a short overview of the charity projects Miquela supports:

• Black Girls Code
• After-School-Program (Donation of music equipment)
• California Wood Fires
• BlackLivesMatter
• Etc.