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Social Media 2023, Fake Reviews & Hello! Marketing – Marketing Podcast

Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! with our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast […]

Expert on TV, in newspapers and as speaker at events: Social Media Marketing with Stephan Czaja

Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]

Satellite Project (SEO): Increase reach through backlinks in your own network

Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]

30.000 visitors per month for free! Best Practice Influencer Fee – Small Software, Big SEO

Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]

Social Selling – Shopping on Facebook, Instagram and Youtube

Social Selling deals with the art of generating sellers from social networks. Through creative and good content, through targeted advertisements, through influencer marketing has also been through its own online stores in the social network. This works with Facebook as well as with Instagram. One of the latest trends, your own online shop on Facebook […]

Regrammen, Repin, Retweet + Responsive YouTube Videos with CSS

Regram, ribs, retreat, important names for social media managers. But what makes the terms so special? Content production is extremely complex! For Instagram less than for YouTube but still it needs almost daily content on social networks. Showing your creativity every day is difficult. This is not only about creativity itself, of course there are […]

Monitoring: Why Social Media Monitoring?

Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]

Scale: What is a scalable business model? + Advertisements

Scaling – the topic par excellence in business administration. Whoever has achieved his proof of concept, i.e. a profitable business model, must in the next step succeed in generating more profits with less investment. After all, many things that cost a lot of money to set up no longer have to be done. Certain processes […]

Pins and pinboard: use Pinterest for free, create and share pins

Pins are the speciality of Pinterest. Just as Twitter has its own name for postings, the so-called tweet, publication on Pinterest is called pins. How does Pinterest work? Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. […]

Selfie: Definition, ideas and tips for beautiful photos

Social Media & Selfie! The magic word for the new generation. The better the cameras on smartphones get, the more media are uploaded to social networks every day. Lunch? Selfie! Sports? Selfie! The so-called Selfie is a portrait, which is made with the own camera. You hold the smartphone in front of you with your […]