Search engine optimization: What is it? How does it work?

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SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/pinterest-advertisement-costs-ads-example-advertising-possibilities/ Sun, 06 Dec 2020 13:23:45 +0000 https://socialmediaagency.one/?p=18064 .avia-section.av-9d925ah-7832f96ebf3d9cd85a6cb19f841fa9cd{ position:relative; } .avia-section.av-9d925ah-7832f96ebf3d9cd85a6cb19f841fa9cd .avia-divider-svg-bottom svg{ height:50px; fill:#ffffff; }

Pinterest Ads Agency: Place advertising

Pinterest Ads: Werbanzeigen schalten

Pinterest Werbung – Wie hoch sind die Kosten? Wie sehen Ads auf Pinterest aus und welche Werbemöglichkeiten haben Unternehmen auf Pinterest? Hier ein kleiner, erste Einblick mit Beispiel. Vor zwei Tagen hatten wir schon ausführlich über Keyword Marketing auf Pinterest geschrieben. Das große Thema, organische Reichweite, statt bezahlte Klicks (hier zum nachlesen: Pinterest Strategie). Hier als Ergänzung: So sieht Werbung auf Pinterest aus.

Fragen? Sprechen Sie mit uns oder schreiben Sie unseren Ad Experten: Kontakt

Ohne Werbeanzeigen erreichen Sie nur 3% – 6% Ihrer Follower! Pinterest Ads sorgen dafür, dass Sie Ihre Reichweite schneller ausbauen können.

Ihre Agentur für Werbeanzeigen auf Pinterest 2026:

• Fullservice Pinterest Social Ad Agentur
• Werbeanzeigen schalten auf Pinterest
• Targeting: Ansprache durch Alter, Interessen, etc.
• Re-Targeting: Erneute Ansprache, z.B. E-Commerce
• Vorteile durch Skalierung: Reichweite aufbauen
• Monitoring und Optimierung der Werbeanzeigen
• Methodik Performance Marketing
• Erfahrung aus vielen Cases

Stephan M. Czaja, Inhaber
CXMXO Group

Pinterest Ads Agency: Place advertising

Kontakt

Beispiel: Werbeanzeigen auf Pinterest

Hier noch einmal grundsätzlich die Funktion von Pinterest erklärt. Die App ist kostenlos, für Privatpersonen und für Unternehmen. Als Unternehmen kann man zusätzlich Werbeanzeigen schalten. Pinterest ist so aufgebaut, dass die Nutzer Fotos veröffentlichen oder andere Bilder bzw Videos teilen. Diese sammeln sie in Galerien, den sogenannten pinboard. So entstehen viele verschiedene Galerien, die meistens ein bestimmtes Thema behandeln. Pinterest lässt sich in sehr einfach so beschreiben, dass es eine große Einkaufsliste, für Inspiration, Ideen ist. Z.b. die Gartengestaltung im Sommer, die Wohnzimmereinrichtung oder auch neue Handtaschen Kollektionen von Pinterest Strategie Marken.

Mode Beispiel: “Hugo Boss” Ads auf Keyword “Gucci”

Eine typische Werbeanzeige haben wir hier einmal im Screen Capture auf Pinterest festgehalten.

• Keyword-Suche: Gucci
• Werbeanzeige: Hugo Boss

Das Konzept nennt sich grob: Targeting. Nutzer werden anhand von spezifischen Informationen mit Werbung der eigenen Marke bespielt, wie hier im Beispiel zu sehen:

Tipp! Werbeanzeigen sind dann besonders effizient, wenn sie sich von Standard auf Pinterest unterscheiden. Dazu gehören zum Beispiel:

• Video Snippets (10-15 Sekunden [mehr möglich])
• Infografiken (wird häufiger geteilt)
• Blinkende Rahmen (sorgen für Aufmerksamkeit)
• …

Du willst eure Marke auf Pinterest voranbringen und die Vorteile (siehe Beispiel Elektroauto) nutzen? Nimm Kontakt zu unseren Social Media Beratern auf und nutze unsere Erfahrungen und Expertise:

• Pinterest Ansprechpartner
• Pinterest Agentur

Lücken in der Werbung! Beispiel Elektro Auto “Tesla”

Welche unbeachtet Power Pinterest hast, siehst du beispielsweise auch am Best Practice zur

Suchanfrage: Tesla

Es gibt keine (!) Automarke, die auf dieses Keyword Werbung schaltet. Dabei nutzen Automobilhersteller sonst jede, nur mögliche, verfügbare Lücke, von TV über Citylight-Plakate bis Facebook Ads, Tik Tok Ads und Influencer Marketing.

Kosten: Preis für Werbeanzeigen auf Pinterest

Jetzt die beliebte, große Frage, was kostet Werbung auf Instagram?

Wie immer, ist es bei Werbung so, es gibt verschiedene Faktoren, die den Preis für Werbung auf Pinterest (und Social Media Networks im Allgemeinen) beeinflussen. Dazu gehören zum Beispiel:

• Zielgruppe – Wie groß ist deine Audience?
• Tageszeit – Wann willst du Ads schalten?
• Konkurrenz – Wer schaltet schon Werbung?
• …

Je nach dem ergibt sich ein individueller, nicht gleich-bleibender Preis. Wenn jetzt alle Automobil-Hersteller merken: Niemand macht Ads, vielleicht starten morgen direkt 3 Marken, schon geht der Preis für Elektroauto-Werbung nach oben. Im gleich folgenden Beispiel zur organischen Reichweite haben wir auch ein Rechenbeispiel für Google Ads, die viele von euch als E-Commerce Manager, Marketing Manager, etc. sicher schon kennen – einfacher Vergleich.

Pinterest Strategie erklärt: Case Study

Organische Reichweite kennst du vielleicht schon aus der Suchmaschinenoptimierung, im E-Commerce, wichtig wird sie auch, wenn es um Social Media Marketing geht, noch spezieller Pinterest Marketing. 100.000 Impressions / Monat kostenlos sind 1.200.000 Impressions / Jahr. Das heißt, über 1 Millionen Marken-Kontakte für Ideen, Marketing-Aktionen, Produktwerbung, Image und vieles mehr. Hier ein kleiner Überblick, wie funktioniert eine solche Social Media bzw. exakter Pinterest Strategie? – Best Practice

• Pinterest Strategie

Pinterest Agentur

Pinterest kennen die meisten als die Anlaufstelle für Ideen. Egal ob Sprüche, Deko, DIY (Basteln), Tattoo, Garten, Wohnzimmer oder Frisuren. Doch, wie nutze ich Pinterest für meine Firma? Berlin, Hamburg, München, Köln / Düsseldorf – Auch für regionales und lokales Marketing lassen sich die Marketing Instrumente von Pinterest nutzen, auch im bestehenden Marketing Mix. Wie es funktioniert, zeigen wir Ihnen hier auf unserer Pinterest Agentur Seite und im Pinterest Blog. Die richtige Strategie entscheidet über den Erfolg des eigenen Pinterest Kanals. Die Nutzung der App und Plattform ist kostenlos, es gibt aber auch die Möglichkeit Werbung auf Pinterest zu schalten. Strategie, Keyword-Analysen, Pins, Pinnwände, organische Reichweite und bezahlte Reichweite: So funktioniert Pinterest Marketing.

• Pinterest Agentur

Pinterest Ads Agency: Place advertising

Cases

Case Study und Best Practice

Case Studies sagen mehr, als 1.000 Worte! Hier finden Sie ein paar, ausgewählte Kundenprojekte:

•  Case Study

Sie haben Fragen? Wir helfen Ihnen gern, freundlich und direkt!

Pinterest Agentur

Ihre Agentur für Werbeanzeigen auf Pinterest 2026:

• Fullservice Pinterest Social Ad Agentur
• Werbeanzeigen schalten auf Pinterest
• Targeting: Ansprache durch Alter, Interessen, etc.
• Re-Targeting: Erneute Ansprache, z.B. E-Commerce
• Vorteile durch Skalierung: Reichweite aufbauen
• Monitoring und Optimierung der Werbeanzeigen
• Methodik Performance Marketing
• Ansprechpartner: Kontakt

Wenn Sie Fragen haben, rufen Sie uns gerne an!

Pinterest Ads Agency: Place advertising

Kontakt

]]> https://socialmediaagency.one/pinterest-marketing-strategy-organic-reach-impressions-month-free/ Sun, 06 Dec 2020 13:23:13 +0000 https://socialmediaagency.one/?p=18065 Pinterest Marketing Strategy – Organic Reach you may already know it from the Search Engine Optimization, in E-Commerce, it is also important when it comes to Social Media Marketing, even more special Pinterest Marketing. 100.000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts for ideas, marketing campaigns, product advertising, image and much more. Here is a brief overview, how does such a social media or exact Pinterest strategy work? – best practice

Organic range: 100,000 impressions / month free of charge

You can see the power of Pinterest very well in this small example of an agency.

goal: brand awareness (attention to the brand)

The channel is currently being built and, with the right strategies and methods, it already reaches over 100,000 organic impressions in a very short time. That is 100,000 users who have a contact with the brand. Of course, everything has been thought of that strategically a large part of the pins are provided with the respective branding.

But how do you achieve 100,000 impressions per month, simply explained?

Structure: Galeries (pinboard) and pins (example)

Before we get to the methodology, as Pinterest Agency we consider each project unique. The approach is different for each company, each area, each target group and also each region. Basically, however, a successful strategy on Pinterest can be summed up by looking at organic traffic alone.

Strategies differ, depending on:

• Company (philosophy, history, values, etc.)
• Industry / Sector
• Product / Message
• Target group (in intersection with Pinterest target group)
• Region

Organic Traffic vs Ads: Comparison

With 100,000 viewers (impression term on Pinterest) per month, you can do a lot, from brand building, or brand awareness, to the direct sale of physical and digital products in your own e-commerce. Every single click, that means also potential buyers, is of course worth a lot. A look at the advertising costs incurred by advertising on Pinterest shows why organic development is so right.

Most of the people reading this article are ready for e-commerce and are therefore usually already familiar with advertising on Google. Therefore here is a little comparison why many people rely on organic reach in search engine optimization but also in Pinterest Marketing.

Price example: Real estate sales from SEO

An example from the Search Engine Optimization (SEO), which shows the principle of advertising costs quickly and easily.

Price calculation Ads:

• CPC at 12.23 to 14.83 Euro
• 1,000 clicks cost 12,230 to 14,830 Euro each
• Note: Only if capacities are available (competition)

Every organically generated click that is made at the moment of information search (search engine) saves money. With 1,000, 5,000 and at some point 10,000 clicks and more, an increasingly relevant size of marketing expenditure in companies.

Strategy: Organic Keyword Marketing

Let’s start step by step so that you understand Pinterest as a marketing platform.

Target group analysis, method and interaction

Step number one is the target group analysis. Who is your target group and how big is the intersection to the users on Pinterest? What possibilities, ideas and strategies can be used to turn them from viewers to potential buyers and ideally, to actual suitcases and, ideally, regular customers.

The second big question now is, through which interaction possibilities can these target groups be reached? One possibility would be to work with keywords that are searched for in search engines, for example. Search engines in turn place the Pinterest pinboards relatively high up in their search results. The next important strategy when it comes to keywords is internal search. A large part of the search queries are submitted directly within the app.

1. Target group analysis (product / brand)
2. Target group analysis (Pinterest)
3. Competition analysis (Pinterest)
4. Methodology, example: Organic Keyword Marketing

But it is not only about the structure. It is just the foundation for good Pinterest Marketing. Constant keyword analysis and trend analysis are also a big part of it.

Create pinboards, select keywords: structure

Based on the intersection of target groups and keywords, the structure of the individual pinboards is then formed. Finally, all galeries must be maintained in the ongoing process. Accordingly, the pre-selection is correct, which topics and target groups are covered and which are not.

Now it’s time to slowly build up the content, i.e. the individual media. There are various options available, from photo to video material.

Advantage: Pin and Repin (90%)

The big question here is, how must media be prepared so that they attract attention? Then Pinterest is not only about its own publications, it’s mainly about pinning, foreign content. Pinterest is a big platform for sharing content for the majority of active channels, I have less for creating. This is another big advantage that you can take advantage of as a company and content creator. Here you have to find a balanced mix between your own content and that of others.

This is how users of the Pinterest App become aware of our channel. Again, this attention is only half the battle.

How do Pinterest users now become aware of the brand?

Various options are available for equipping pins with brand placements in such a way that users will be able to take a look at their own online portal relatively quickly. This is exactly where the advantageous aspects of search engine optimization come into play again with regard to Pinterest Marketing.

Viral photos, infographics, videos, galeries – traffic magnets

This already brings 100,000 viewers per month? Not quite yet, in the next step traffic magnets will be created, individual media contents, as a child, which are particularly gladly geliked, commented, shared and clicked. Strategically different methods can come into play here, from design to the copyright (advertising text) of the pin.

Target of interaction:

• Likes (“Like”)
• Comments
• Shared contents
• Clicks (link)

Analysis and monitoring of the contents: optimization

The next step is the analysis and monitoring, where the social media marketing manager looks at the success of the individual media or publications. From these analyses and reports, suggestions for optimization can then be derived so that the performance interest channels are even higher.

Summarized once again:

• Target group analysis (brand/product and Pinterest)
• Keyword analysis (competition, selection)
• Methodology, example: Organic Keyword Marketing
• Pinboard structure and pins
• Brand integration (links for leads)
• Traffic Magnets (Range)
• Analysis and Monitoring
• Channel optimization

Pinterest Marketing Agency: Links, SEO & reach

Most people know Pinterest as the contact point for ideas. No matter if it’s sayings, decoration, DIY (handicrafts), tattoos, garden, living room or hairstyles. But how do I use Pinterest for my company? First, an overview of the contents:

1. Pinterest App: Registration until Marketing Report
2. How does Pinterest work? Basics
3. Social Commerce: Pinterest and Instagram Shopping
4. SEO and link building: search engine optimization
5. Organic reach: Best Practice

You can read more here:

• Pinterest Agency

Advertising on Pinterest: Costs and example

Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, initial insight with an example: This is what advertising on Pinterest looks like.

• Pinterest Advertising

]]> https://socialmediaagency.one/personnel-marketing-recruiting-social-media-measures-instruments-9-tips/ Wed, 25 Nov 2020 20:31:28 +0000 https://socialmediaagency.one/?p=17906 Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. Here are our tips – how to find good employees! Did you already know? The shortage of skilled workers will rise to 3 million by 2030. 52% of companies consider this shortage of skilled workers to be the biggest challenge in the coming years.

Employee recommendations and internal applicants

Tip 1 – Use and activate your own resources through employee recommendations and internal applicants.

We generally trust the recommendation of friends the most. Why spend a lot of money on job portals on the Internet when you can use your own network to attract new employees? Many people forget when looking for personnel that especially their own network is an excellent tool to win employees through recommendation marketing. There are two central places you can use: Internal and external recruiting.

Internal recruiting: Employees recommend jobs

Internal advertisement – Most of them are looking for professional success and want to develop their own career accordingly. Before you post, pay and wait for too many job ads – is there perhaps already a person in your company who could do the job? Many underestimate or forget this simple and fast way.

Your promoted employee has two advantages. He or she is already familiar with the company and can sometimes achieve good results very quickly in the new position. At the same time your employee can train a new person in his or her old position. In this way, you directly ensure that the new position is filled and that the vacant position is filled perfectly by training.

External Recruitment: Social Media & Direct Marketing as a Key

External Recruitment – Of course, advertising on social networks is an excellent way. But do not forget the personal!

Actively approach your employees to find out whether they know people in your circle of friends or acquaintances who are looking for a job. Also here you have two advantages directly. First, employees see that you trust their decisions (i.e. ask them for help). The new person is likely to do well, since they came to the company through the recommendation of a friend or acquaintance who also works for you. Who wants to attract negative attention then?

The second external way is your own network, or your social network! Most companies nowadays have their own Instagram, Facebook or even YouTube channel. If 5,000 or 10,000 people follow you, then each person knows 10 or 20 other people. If only one in five knows someone who is looking for a job, you would have 1,000 or 2,000 potential contacts who might be interested in your vacancy.

Soon your contribution or storyy will be divided. Best of all, this job ad didn’t cost you a single cent, apart from the time you worked for the Post.

No matter what industry, from medicine to trade, what is important is a brand that is attractive to new employees. Even “standards” such as punctual wage payments are enough, for example when it comes to instruments of internal recruitment.

Develop employer brand

Tip 2 – Developing your own employer brand

Why do large companies like Apple, Facebook and others have such great success in recruiting employees? Of course they pay very high salaries, but that alone is not enough. Above all the positive image helps the brand to inspire young people. They offer a future-oriented industry with secure jobs. In addition, the workplace itself is very attractive because of the many people with know-how who surround you as an employee at companies like Apple and Facebook, for example. They also attract numerous amenities offered by the companies, for example free food! Exactly these amenities will be important in the next tip about benefits in your company.

Besides, everyone who applies to companies like Facebook or Apple knows that the team will be absolutely highly motivated. That attracts applicants who are self-motivated. So here you can not only work, but most likely also develop yourself and maybe, even find friends who “tick as much as you do”.

Accordingly, it is important for you to communicate to the outside world that your company is healthy, innovative and future-proof. This can be done in many ways, from simple Instagram Stories, which show how backstage work is done, to social media campaigns, which deal specifically with the topic of recruiting. For example, just in time for the new year, the start of the training program in summer. Here you can advertise for two or three months and improve your image as an employer at the same time.

The basics of an attractive employer brand:

• Attractive workplace
• Safe workplace
• Motivated, positive team

Create benefits: Benefits for employees

Tip 3 – Create benefits.

Flexible working hours, individual solutions in the home office and of course equally individual career development plans. Those who create benefits for employees are rewarded with recognition. Such positive aspects help your company, for example, in the above mentioned recommendation marketing, so that your employees can independently address friends or acquaintances who are looking for a job. Of course, they will also immediately tell their friends and acquaintances about the many benefits your company offers.

Of course, individual benefits will differ from company to company. Start-ups and smaller companies cannot offer the same salaries as large companies, but they can be more flexible in terms of working hours or working from home.

For the motivation in startups, however, a joint company outing also helps instead of constantly offering increases. You can plan this one-time investment well. Whether it’s a day trip or two weeks in Tenerife, this story will be an eternal memory for your entire team, with all its advantages.

These positive aspects communicate themselves in the described Referral Marketing, but you can also communicate them directly, for example in job interviews or interviews with the media.

Benefits that employees appreciate:

• Flexible working hours for employees
• Home office solutions (also on a daily basis)
• Vacations for the recreation of the employees
• Company outing with the whole team
• Individual career development plans
• Health and sports offers in larger companies
• Social commitment right from the start

Develop career website: job ads

Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. Here are our tips – how to find good employees! Did you already know? The shortage of skilled workers will rise to 3 million by 2030. 52% of companies consider this shortage of skilled workers to be the biggest challenge in the coming years.

Employee recommendations and internal applicants

Tip 1 – Use and activate your own resources through employee recommendations and internal applicants.

We generally trust the recommendation of friends the most. Why spend a lot of money on job portals on the Internet when you can use your own network to attract new employees? Many people forget when looking for personnel that especially their own network is an excellent tool to win employees through recommendation marketing. There are two central places you can use: Internal and external recruiting.

Internal recruiting: Employees recommend jobs

Internal advertisement – Most of them are looking for professional success and want to develop their own career accordingly. Before you post, pay and wait for too many job ads – is there perhaps already a person in your company who could do the job? Many underestimate or forget this simple and fast way.

Your promoted employee has two advantages. He or she is already familiar with the company and can sometimes achieve good results very quickly in the new position. At the same time your employee can train a new person in his or her old position. In this way, you directly ensure that the new position is filled and that the vacant position is filled perfectly by training.

External Recruitment: Social Media & Direct Marketing as a Key

External Recruitment – Of course, advertising on social networks is an excellent way. But do not forget the personal!

Actively approach your employees to find out whether they know people in your circle of friends or acquaintances who are looking for a job. Also here you have two advantages directly. First, employees see that you trust their decisions (i.e. ask them for help). The new person is likely to do well, since they came to the company through the recommendation of a friend or acquaintance who also works for you. Who wants to attract negative attention then?

The second external way is your own network, or your social network! Most companies nowadays have their own Instagram, Facebook or even YouTube channel. If 5,000 or 10,000 people follow you, then each person knows 10 or 20 other people. If only one in five knows someone who is looking for a job, you would have 1,000 or 2,000 potential contacts who might be interested in your vacancy.

Soon your contribution or storyy will be divided. Best of all, this job ad didn’t cost you a single cent, apart from the time you worked for the Post.

No matter what industry, from medicine to trade, what is important is a brand that is attractive to new employees. Even “standards” such as punctual wage payments are enough, for example when it comes to instruments of internal recruitment.

Develop employer brand

Tip 2 – Developing your own employer brand

Why do large companies like Apple, Facebook and others have such great success in recruiting employees? Of course they pay very high salaries, but that alone is not enough. Above all the positive image helps the brand to inspire young people. They offer a future-oriented industry with secure jobs. In addition, the workplace itself is very attractive because of the many people with know-how who surround you as an employee at companies like Apple and Facebook, for example. They also attract numerous amenities offered by the companies, for example free food! Exactly these amenities will be important in the next tip about benefits in your company.

Besides, everyone who applies to companies like Facebook or Apple knows that the team will be absolutely highly motivated. That attracts applicants who are self-motivated. So here you can not only work, but most likely also develop yourself and maybe, even find friends who “tick as much as you do”.

Accordingly, it is important for you to communicate to the outside world that your company is healthy, innovative and future-proof. This can be done in many ways, from simple Instagram Stories, which show how backstage work is done, to social media campaigns, which deal specifically with the topic of recruiting. For example, just in time for the new year, the start of the training program in summer. Here you can advertise for two or three months and improve your image as an employer at the same time.

The basics of an attractive employer brand:

• Attractive workplace
• Safe workplace
• Motivated, positive team

Create benefits: Benefits for employees

Tip 3 – Create benefits.

Flexible working hours, individual solutions in the home office and of course equally individual career development plans. Those who create benefits for employees are rewarded with recognition. Such positive aspects help your company, for example, in the above mentioned recommendation marketing, so that your employees can independently address friends or acquaintances who are looking for a job. Of course, they will also immediately tell their friends and acquaintances about the many benefits your company offers.

Of course, individual benefits will differ from company to company. Start-ups and smaller companies cannot offer the same salaries as large companies, but they can be more flexible in terms of working hours or working from home.

For the motivation in startups, however, a joint company outing also helps instead of constantly offering increases. You can plan this one-time investment well. Whether it’s a day trip or two weeks in Tenerife, this story will be an eternal memory for your entire team, with all its advantages.

These positive aspects communicate themselves in the described Referral Marketing, but you can also communicate them directly, for example in job interviews or interviews with the media.

Benefits that employees appreciate:

• Flexible working hours for employees
• Home office solutions (also on a daily basis)
• Vacations for the recreation of the employees
• Company outing with the whole team
• Individual career development plans
• Health and sports offers in larger companies
• Social commitment right from the start

Develop career website: job ads

Tip 4 – Even if you do the best ads on Instagram, you may still get few applications!

Why? You need your specific and central contact point for people who are looking for a job and who would like to apply for it. Ideally, you should have your own small career portal on your website.

This can be a single page with your job offers, which will be linked in the main menu of course, or a more comprehensive system, for example consisting of a parent page and several different job offers, for different jobs or even different cities.

Potential applicants can thus get a quick overview, find the most important information about the advertised job and of course contact details so that you know who to send your application to.

Tip! So that people can find your website, so that it can be shared quickly or even typed quickly in Messenger, the URL should be short and concise. For example like this:

• Https://www.website.com/jobs

Establish online application processes

Tip 5 – With the previous tip you have created a central contact point, here applicants will find your current job advertisement.

However, applying for a job should be just as easy as finding your job ads. To make this step as easy as possible, you should set up an online application process. In the simplest case you build a contact form where the user can enter his most important information directly. This includes contact data, age, place of residence but also the possibility to upload a cover letter, resume and possible certificates.

Application forms for WordPress

Tip! Most websites and online stores are built with WordPress. WordPress is the most popular content management system in the world. If you also use WordPress, check out Contact Form 7!

Onboarding: Train and qualify employees

.

Tip 6 – Another tip you can use if you are actively using it in your company is the onboarding of new employees.

In many companies, new employees are thrown directly into cold water. Accordingly, they do not enjoy any training or have a specific contact person to show them how to work in the company, so they quickly become effective employees! This quickly reduces their own motivation.

Not only the previously mentioned benefits, for example flexible working hours, a home office or even the common company vacation, bring you a great added value in the search for employees, but also the onboarding of employees is an argument. With you they can really learn something and take it with them for the future.

Many companies use vocational training for this. A typical vocational training in Germany takes 3 years. To become a vocational training company, you have to pass the AEVO examination, which is relatively quick. More tips are available here, external: AEVO examination.

Online job portals: Stepstone, Indeed, Meinestadt, Monster & Co.

Tip 7 – If you need new employees quickly and don’t have any media available yourself, such as your own website or Instagram channel, then it’s worth posting on online job portals.

On job portals you benefit from the existing reach of the companies. So you don’t have to build up new reach yourself in order to convince people of your offer.

But job portals are also worthwhile if you need many employees at once. If a company is growing and you need 8, 9 people in five different positions at the turn of the month, it is difficult to advertise all these job offers on social networks like Instagram. Accordingly, you need another option, either your own little career network on your website, as described above, or you need to find your employees through job portals.

The small disadvantage is that you have to pay for each job ad. Time is a factor here, because the longer you put the job ad online, the more you have to pay for the job ad.

Trade fairs and conferences: Offline Marketing

Tip 8 – Even more expensive than the installation of job portals is an own booth at trade fairs and conferences.

The big advantage of this is that large companies can get to know and meet a lot of people at one go. Especially for the search of trainees, which starts anew every year, such fairs are an excellent opportunity to make many contacts quickly.

Of course you have to be able to afford such a stand. Therefore, such conferences and trade fairs are usually only interesting for large companies. Startups and smaller companies should rely on Instagram as an acquisition channel for new employees.

Contact with colleges and universities

Every year thousands of young people study here and every year hundreds or thousands of new ones start. Correspondingly many internships are needed. If you as a company have jobs or internships to offer, contact the university. Here you can not only find good new employees on a one-time basis, but also have long-term access to new personnel.
There are many creative ideas to appeal to people. It does not always have to be social media marketing or career portals. With just a little space, great ideas can be realized quickly and can automatically go viral.

Perform personnel marketing via social media – 9 tips

As we have learned, personnel marketing and recruiting via social media is very interesting, especially for small, new companies and start-ups. While trade fairs, conferences or even job fairs cost relatively much money, especially if you are looking for several employees over a longer period of time, you should remember to use your own network.

Recommendation marketing with friends and acquaintances through your employees, for example through benefits they receive. The positive brand image also plays a role. Actively talk to your employees and friends about the fact that you are currently looking for employees.

Use your own Instagram channel to place ads or just post new jobs in your story or timeline.

Create a single point of contact on your website, your own little career network. Candidates will have the opportunity to contact you directly through an online application form instead of sending complicated applications by mail.

TikTok: Target group 14 to 25 years

Instagram Marketing – Today it is one of the leading social networks. With more than one billion users around the world, Instagram is synonymous with various topics such as lifestyle, fashion, perfume, jewelry, travel and much more. The more relevant the social network becomes, the more people want to play. The more players there are on the meadow, the less space there is for each one. The right strategy for content planning, community management, but also Instagram advertising is ultimately decisive for success. But Instagram is not like the other social networks, only to be conquered by mere facts and figures, Instagram must be fun! Daily new postings, new stories for the community, Instagram means a lot of work, if you do it right.

• TikTok Marketing

Instagram: Target group 20 to 35 years

Have you ever heard of Tik Tok? Tik Tok is one of the newest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

TikTok is thus establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s financially strong target group. The target group of the platform is very, very young. A target group, which is increasingly relevant with increasing age however, for us as advertisers. That is why we also arrange contacts to influencers from the next generation network.

• Instagram Marketing

Tip! Instagram as E-Commerce? Read more here: Instagram Shopping

Youtube: Target group 15 to 45 years

YouTube advertisement & Marketing – To find the correct YouTube marketing strategy for the own enterprise is not so easy at all. In particular since YouTube marketing in relation to other, rather classical marketing methods, extremely differs. YouTube videos are ultimately small TV productions, if you want to compare them. The conception, the presentation, all this is different from typical advertising. The content has a completely own concept, the format is a completely own and also determined by own parameters, for example the length of the video. But before it goes into detail, a YouTube marketing strategy must be created.

• Youtube Marketing

Facebook: Target group 30 to 60 years

Hardly any other advertising platform has developed as rapidly in recent years as Facebook. In the beginning, there were only very few possibilities and very limited ad formats to effectively reach the optimal target group. Since then a lot has changed. Find out here how you can use the power of Facebook advertising to increase your reach and sales in a cost-effective way. Consulting, ideas, implementation and content marketing. We help you in all steps of Facebook Marketing. The tasks of a Facebook advertising agency are extremely diverse.

• Facebook Marketing

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