Posts

Create an online shop #1: DIY or expensive agency?! – Marketing Podcast

Online shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]

CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference

Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]

SEO Onpage Optimization – Onsite Tips with Definition and Explainer Video (free)

SEO Onpage Optimization – There are many questions about this topic! From “What is On Page Optimization?”, “What does Onpage and OffPage mean?” to “What is OffPage SEO?” and especially “What does a good SEO Onpage Optimization cost?” What does a good SEO Onpage Optimization cost? Nothing, if you do it yourself! As I have […]

SEO & Photoshop – Duplicate Stock Photos! Cheap and free: Video Tutorial

SEO and Photoshop do not belong together for many at first, but you can (as I show in the video) collect new customers through Google Image Search. The whole thing, quasi free of charge. The problem: Stock photos are legally safe (if purchased with a license), but expensive. Alternatives like Unsplash are free but not […]

Social Analytics: Investor wanted for Social Media Software

Are you looking for a lucrative investment opportunity in software and social media analytics? Then you have come to the right place. With our Social Analytics Company we have revolutionized the world of instagram monitoring, analysis and price calculation for influencers. Every day we work on new solutions that do not yet exist in the […]

Fonts in Photoshop: Tutorial with Youtube Thumbnails + Google Fonts

Pre-installed fonts are boring. That’s why I’m showing you the basics of fonts in Photoshop in my new Photoshop video tutorial. Easy customization, fast and effective work, that’s what matters. Fonts can of course be used in design for many application examples: Image brochures , business cards or even web design. Today we’ll look at […]

Photoshop tutorial for realistic shadows around objects – Learn for free!

Designing realistic looking shadows is not easy, especially for beginners. Photoshop offers several options for shading objects. First, we always need a single object that has enough space around the edges. In the tutorial: Cropping with masks I will show you how to cropping objects with Photoshop. The tutorial video is coming soon, the complete […]

Social Media Marketing Tutorial: Help from the Advertising Agency Expert

Social media marketing is a hot topic for all big brands. Trends travel around the world in seconds and social media managers have the task of helping to shape trends. Through creative ideas, strategic planning and a precise conception of marketing in the social networks. Since I notice a lot of general questions during consulting […]

Correction layers in Photoshop: light, contrast, color tutorial for beginners

Correction layers allow you to visually adjust graphics in Photoshop. Whether it’s lighting, contrasts or the color tones. They are used in many Photoshop actions. For example, after all photographers’ photo shoots and on all advertising posters and on … the list is endless. That’s why, as a Photoshop beginner, it’s also worth taking a […]

Photoshop Tutorial: Clipping with Masks / Transparency

Photoshop, with its layers, allows multiple graphics to be on top of each other. If we compare this with two sheets, we would only see the top sheet. If we want to take a look at the sheet below, we either have to turn off the layer or put a mask on it! Masks overlay […]