Amazon Advertising: What is it actually?

Amazon Advertising comprises a variety of ad formats that are displayed both inside and outside the Amazon platform. While Sponsored Products appear directly in the search results, display ads and the Amazon DSP (Demand Side Platform) enable a targeted approach across the entire Internet. At the heart of this is the use of first-party data: Amazon knows exactly what customers buy, what they put on their wish list and what they are interested in.

Display ads and flexible formats

The magic lies in the flexibility. Amazon Display Ads not only appear on the product page of the competition, but also accompany the user throughout their entire digital life. Compared to Google Display Ads or retargeting via Adroll Ads, Amazon accesses real purchasing behavior instead of just click interests. This leads to significantly higher relevance and better conversion rates.

• Sponsored Products (search results)
• Sponsored brands (logos & headline videos)
• Amazon DSP (Programmatic Display & Video)
• Twitch Ads (gaming & live streaming environment)
• Fire TV & Echo integrations

Cross-platform advertising: Twitch, Fire TV & Echo

Amazon is now a huge media ecosystem. When you run Amazon Ads, you can reach your target audience while they’re gaming on Twitch, streaming movies on Fire TV or asking Alexa for recommendations. This omnipresence is unique. It’s the perfect complement to a YouTube strategy or campaigns on Bing Ads because you’re picking up users at different stages of their lives.

Twitch Ads: Reaching the young target group

Twitch is the home of Gen Z and millennials. By integrating video ads into live streams, you can create an awareness that traditional banners can never achieve. As an agency, we often combine these high-interest contacts with TikTok Ads strategies to create a viral effect across multiple platforms. This is modern branding in the 21st century.

Costs and prices for Amazon Ads

How much does advertising on Amazon cost? Billing is usually based on the PPC model (pay-per-click). You only pay when a potential buyer actually clicks on your ad. The click prices depend heavily on the competition in your category. While niche products are cheap to advertise, competitive markets such as electronics or food supplements require a higher budget and more precise optimization by professionals.

ROI and ACOS optimization

In Amazon Marketing, everything revolves around the ACOS (Advertising Cost of Sales). We analyze your margins and optimize the bids so that every euro of advertising budget results in maximum profit. We constantly compare this with the performance of Facebook Ads in order to invest your total budget where the highest profitability lies.

• Transparent click costs
• Scalability according to budget
• Real-time optimization of bids
• Detailed sales reports
• Automated campaign control

Prices: Advertising prices on Amazon Ads?

With our expertise as an SEA agency, we help you to establish Amazon Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

What comes after the click? Funnel & landing pages

Traffic alone is not enough. If you want to lead users from Amazon to your own landing page or an external store, you have to offer a perfect user experience. As a full-service agency, we look at the entire journey. After the initial contact via Amazon Ads, we lead customers into a sustainable email funnel to increase customer lifetime value.

Newsletter and customer loyalty

Once won, the customer should stay. We use strategic newsletter marketing to keep in touch. We use insights from Amazon purchasing behaviour to send personalized offers by email. Supplemented by webpush notifications, we create a system that keeps customers coming back to your store.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Closing the bag

The majority of users do not buy on the first click. This is where our remarketing comes into play. We “track” users who have viewed your product on Amazon but not purchased it across the entire web – even on social media platforms such as Instagram or YouTube. This helps you to be remembered and massively increases the likelihood of a sale.

Amazon DSP for external retargeting

With the Amazon DSP, we can buy advertising space on thousands of websites that do not belong to Amazon but use Amazon’s data. This is far more powerful than normal display advertising. In combination with UGC content in the banners, we create a relationship of trust that makes the competition look old.

Amazon Ads strategy for brands

Successful Amazon marketing is not a sprint, but a marathon. We develop a holistic concept for you that combines SEO (organic ranking) and SEA (paid ads). Only when both cogs mesh will your brand dominate the search results page in the long term. We use the latest AI marketing tools to predict trends and advertise inventory efficiently.

• Keyword research based on genuine buying interest
• Optimization of product titles and bullet points
• Creation of high-quality A+ content
• Control of seasonal promotions (Black Friday etc.)
• Protect your brand against free riders (brand protection)

Your Amazon Ads agency & contact

Why choose Social Media One as a partner for your Amazon success? We are a full-service marketing and advertising agency that knows exactly how to scale products online thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new advertising formats on Amazon, Twitch and in the video sector in real cases. An agency saves you a huge amount of time in complex account management and planning. We optimize your costs and ensure profitable growth on the world’s largest marketplace.

Ready to multiply your sales figures? Let’s build your Amazon dominance together.

• Contact agency
• Instagram strategy for Amazon brands
• Book keynotes on e-commerce trends

Why Bing Ads? The advantages of Microsoft Advertising

Advertising on Bing means gaining access to the entire Microsoft Search Network. In addition to Bing, this also includes partners such as Yahoo and DuckDuckGoGo.

“The biggest advantage is often less competition.”

Stephan M. Czaja, Social Media One

Since many marketers blindly rely only on Google, the click prices (CPC) on Bing are often 30 % to 60 % cheaper. This means for you: More traffic for the same budget.

Exclusive target groups and demographics

Bing’s user base differs significantly from that of Google. On average, it is older, has a higher household income and is often on the move in a business context. Through targeted marketing consulting, we analyze whether your products appeal to precisely this target group. If you sell high-value capital goods or specialized software, Bing is often the channel with the best ROI.

• Lower click prices (CPC) than with Google
• High proportion of B2B decision-makers
• Simple import of existing Google campaigns
• Presence in Windows ecosystems (Cortana, Edge)
• Less aggressive competition for top placements

Also 2026! Would you have thought so? It all starts with:

Comparison: Bing Ads vs. Google & display networks

A modern marketing mix consists of various pillars. While Google delivers sheer quantity, Bing scores with quality. But how does it all fit in alongside specialized networks? Compared to Google Display Ads, Bing in the search network is much closer to the conclusion of a purchase (lower funnel). However, if you are looking for dynamic retargeting across many platforms, you should also consider Adroll Ads or, in the e-commerce sector, explicitly Amazon Ads.

Synergies in the Microsoft network

Microsoft Advertising offers more than just search. Through the Microsoft Audience Network (MSAN), you can place ads on MSN, Outlook.com and in the Edge browser. This is the answer to Google’s display network. In combination with performance marketing approaches, highly efficient image campaigns can be run here that accompany users throughout their entire digital working day.

And then? Check the results!

1. Place advertisement
2. Check results, optimize
3. Continue to place good ad sets

From click to question: What happens when you have traffic?

Strategy: What happens after the click?

The best ad is useless if the user experience ends after the click. As an agency, we look at the entire path. A click on a Bing ad must lead to a highly optimized landing page. This is where it is decided within seconds whether the visitor becomes a lead. A clear call-to-action (CTA) and a fast layout are mandatory.

Lead nurturing and e-mail funnel

Once the data has been collected, the real work begins in the backend. Instead of just selling once, we build a sustainable email funnel. We use automated newsletter marketing to keep in touch with the customer. This is the key to profitability, especially for products that require explanation and are searched for via Bing.

• Optimization of the landing page load time
• Implementation of Webpush notifications for reactivation
• Building trust through UGC content on the target page
• Automated follow-up sequences
• Conversion tracking until the final sale

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Getting back the lost traffic

Not every user buys on their first visit. In fact, around 97% of first-time visitors leave the store without completing a purchase. This is where our strategic remarketing comes in. We tag the visitors to your Bing campaigns and show them targeted ads later – whether again on Bing, in social networks or via display banners. This way, you remain present until the user is ready to buy.

LinkedIn Profile Targeting: The Bing secret

An absolutely unique feature of Bing Ads is the integration of LinkedIn data. Since Microsoft owns both platforms, you can filter your search ads by job title, industry or company. This is recruiting and B2B sales on a level that Google cannot technically offer. You only want to reach IT managers in the automotive industry? With Bing Ads, this is possible in the search network.

Ad types and design

Bing offers classic text ads, but also visual formats. Dynamic Search Ads (DSA) help to automatically create ads for large product ranges – ideal for e-commerce success. We design your ads so that they stand out from the crowd. Clear USPs (unique selling points) and the use of all available ad extensions ensure a maximum click-through rate (CTR).

Use of AI in ad management

The future of SEM lies in automation. Microsoft uses massive computing power to optimize bids in real time. We combine these algorithms with our human expertise in AI marketing. In this way, we ensure that the machine does the work, but the strategy always remains aligned with your individual business goals.

• Responsive Search Ads (RSA) for best performance
• Sitelink and image extensions
• Call extensions for local service providers
• Product ads for online stores
• Local inventory displays

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: Bing Ads as a performance turbo

If you ignore Bing Ads, you are missing out on money. The combination of low costs, exclusive B2B targeting and a target group with purchasing power makes Microsoft Advertising one of the most underestimated channels in online marketing. In a world where TikTok Ads and Instagram attract attention, people search on Bing when the intention to buy is already concrete.

Your Bing Ads agency & contact

Why choose Social Media One as a partner for your Microsoft Advertising campaigns? We are a full-service marketing and advertising agency that knows exactly how to buy traffic profitably thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new features in real cases. An agency saves you a huge amount of time in setting up and ongoing optimization. We prevent expensive learning costs and ensure that every euro in your advertising budget contributes to your growth.

Ready to overtake the competition on Bing? Let’s diversify and scale your traffic stream together.

• Contact us directly
• Video strategies for Bing accompaniment
• Retain customers from Bing in the long term

Advertising costs at a glance

Coded with ♡ von Stephan

With search engine and display ads, you can reach users at exactly two moments: actively searching (search) or passively consuming (display). Our calculators help you to realistically plan budgets at channel and campaign level – including reach and click estimates.

• Google Search Ads Calculator
• Google Display Ads Calculator
• Microsoft (Bing) Ads Calculator

Google Search Ads

Google Search Ads place you at the top of the search results when users actively search for solutions. Use the calculator to plan click prices, daily budgets and expected clicks – an ideal basis for lead and sales campaigns.

• High intent: Visible for relevant search queries
• Strong lever for performance (leads & sales)
• Google Search Ads Calculator

Read here what we can do for you: Google Ads Agency.

Google Display Ads

Google Display Ads deliver reach on millions of websites, apps and YouTube. Perfect for upper funnel, awareness and retargeting. Use the calculator to see how many impressions your budget can realistically deliver.

• Wide inventory in the Google Display Network
• Ideal for branding and smart retargeting setups
• Google Display Ads Calculator

Microsoft (Bing) Ads

Microsoft Advertising (Bing) reaches target groups that search outside of Google – often with higher purchasing power and less competition. The calculator helps you to plan CPC, budget and click reach precisely.

• Alternative search reach with solid conversion quality
• Often lower CPC due to less competition
• Microsoft (Bing) Ads Calculator

Plan budget & reach realistically

Realistic media plans are based on clear assumptions: CPC, CTR, CR and target CPA. Our calculators ensure transparency – you can immediately see what reach, clicks and conversions your budget is likely to achieve, comparable across all channels.

• Fast scenarios: Low / Medium / High
• Transparent basis for offer & forecast phases
• Free to use online – without registration

Best practices for greater efficiency

Solid structure beats high budget: Work with clean keyword groups, negative keywords, suitable placements and clear goals. Combine search (intent) and display (reach/recall) – plus retargeting – for a holistic performance.

• Clean campaign structure & tracking
• Combine search + display + retargeting
• Test regularly: ad texts, target groups, bids

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Advertising costs at a glance

Coded with ♡ von Stephan

The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.

• Instagram Ads Calculator
• TikTok Ads Calculator
• YouTube Ads Calculator
• Facebook Ads Calculator
• LinkedIn Ads Calculator
• Pinterest Ads Calculator
• Snapchat Ads Calculator
• X Ads Calculator
• Tinder Ads Calculator

Do you need support with your campaigns? Learn more about our social ads agency here.

Instagram Ads

Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.

• High visibility through visual formats
• Particularly strong for lifestyle and brand advertising
• Instagram Ads Calculator

TikTok Ads

TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.

• Perfect for young target groups
• High virality through short videos
• TikTok Ads Calculator

YouTube Ads

YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.

• High reach through video formats
• Ideal for branding and product presentations
• YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.

• Diverse advertising formats
• High reach in various target groups
• Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.

• Targeted approach in B2B
• Particularly valuable for lead generation
• LinkedIn Ads Calculator

Pinterest Ads

Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.

• Strong for interior, lifestyle and fashion
• Visual marketing with high relevance
• Pinterest Ads Calculator

Snapchat Ads

Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.

• Young target group with high activity levels
• Interactive ad formats
• Snapchat Ads Calculator

X Ads

Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.

• Particularly strong for news and trends
• Targeted approach in real time
• X Ads Calculator

Tinder Ads

Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.

• Creative approach through swipe mechanism
• High interaction through special placement
• Tinder Ads Calculator

What do social media ads really cost?

The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.

• Realistic budget planning
• Range forecasts for all platforms
• Calculate free of charge and immediately online

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

Advertising costs at a glance

Coded with ♡ von Stephan

Traffic Junky bundles high-reach adult portals. The costs depend primarily on GEO (country/region), device (mobile/desktop), placement (RON vs. site targeting), format (banner/video) and competition. Use our calculator to plan your media budget based on data – including reach and click estimates.

• Traffic Junky Ads Calculator

Traffic Junky Network

The network offers high reach on specialized portals – including placements around Pornhub & Co. Use the calculator to set assumptions for CPM/CPC, CTR and CR and immediately receive forecasts for impressions, clicks and leads.

• Run of Network (RON) or targeted site targeting
• Banner, Native & Video (Pre-/Mid-/Post-Roll)
• Traffic Junky Ads Calculator

Placement: Pornhub (site targeting)

With site targeting, you can direct your budget to a single platform. This allows you to build up visibility in a predictable way – ideal for tests, retargeting and scalable campaign setups.

• Plannable visibility on a strong single platform
• Fine control by device, country and format
• Calculate costs & range

Formats & Bidding

Classic banner sizes are suitable for display, pre-/mid-roll for video. Depending on the funnel phase, you can choose between CPM and CPC bidding. Our calculator helps you to test the appropriate assumptions (low/medium/high).

• CPM for reach & branding, CPC for performance
• Clearly define frequency capping & placements
• Simulate format mix

GEO, Device & Target Group

GEO targeting and device separation (mobile/desktop) significantly influence prices and performance. Test country groups, languages and times (dayparting) to reduce wastage.

• Separate budgets for mobile vs. desktop
• GEO clusters by purchasing power & competition
• Compare scenarios

Plan budget & reach realistically

Realistic media plans are based on clear assumptions about CPC, CPM, CTR and CR. With the calculator, you can immediately see what reach, clicks and conversions your budget allows – including a comparison between RON and site targeting.

• Fast scenarios: Low / Medium / High
• Transparent forecasts for impressions, clicks and leads
• Free to use online – without registration

Best practices for adult environments

Rely on clear target definitions, clean tracking and suitable creatives (brand-compatible, rule-compliant). Use frequency capping, whitelists/blacklists and retargeted website visitors to combine efficiency and brand safety.

• Clean structure: Campaign → Ad Group → Placement
• Test creatives regularly (hook, visual, message)
• Brand Suitability: Whitelist & Frequency Capping

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

KPIs for your marketing strategy

Coded with ♡ von Stephan

Which key figures are crucial for successfuly managing campaigns? Our free KPI calculators provide you with the answers. Simply calculate your values online and immediately see where your performance stands and where you can make adjustments.

• CAC Calculator
• CPA calculator
• CPC calculator
• CPL calculator
• CPM Calculator
• CPV calculator
• CR Calculator
• CTR Calculator
• ER Calculator
• LDCR Calculator
• LTV calculator
• MER calculator
• ROAS calculator
• ROI calculator
• SOV calculator

CAC: Customer Acquisition Cost

The Customer Acquisition Cost (CAC) shows you how much a new customer costs you on average. This key figure is important in order to better manage marketing and sales expenditure.

• Costs per customer acquired
• Linking marketing and sales
• CAC Calculator

CPA: Cost per action

The cost per action (CPA) measures the costs when a user performs a desired action – such as a purchase or registration.

• Costs per desired action
• Particularly valuable for performance campaigns
• CPA calculator

CPC: Cost per Click

You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is central to ads and social media.

• Cost per click
• Key performance indicator in online advertising
• CPC calculator

CR: Conversion Rate

The conversion rate (CR) shows you how many users actually carry out a desired action – for example, a purchase. One of the most important measures of success in marketing.

• Percentage of users with action
• Direct feedback on campaign quality
• CR Calculator

ROI: Return on Investment

The return on investment (ROI) measures whether your investments are really worthwhile. This gives you a universal key figure for measuring the success of every marketing measure.

• Profit in relation to the stake
• Universally usable for all investments
• ROI calculator

LTV: Lifetime Value

The Lifetime Value (LTV) gives you an indication of how valuable a customer is over the entire duration of their relationship with your company.

• Customer value over the entire duration
• Important basis for budget decisions
• LTV calculator

Why use KPI calculators?

With KPI calculators, you can evaluate your data in real time. This not only saves time, but also gives you clarity about your marketing goals. Whether it’s an increase in sales, reach or lead generation – the right KPI shows you whether you’re on track.

• Simply calculate online
• Free tools for all relevant KPIs
• Direct optimization of your campaigns

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

• Marketing calculator free of charge
• Marketing Tools: List

What is the TikTok Shop?

The TikTok Shop is an integrated e-commerce platform within the TikTok app. Users can discover and buy products directly in videos or live streams – without having to leave the app. This ensures a seamless shopping experience and makes TikTok one of the most exciting channels for social commerce.

How the new shopping experience works

The principle is reminiscent of classic teleshopping, only digital and with much greater reach. Companies present their products directly in TikTok’s feed or in the livestream. Integrated product links take users to the point of purchase with a single click – directly in the app. No jumping off, no extra store – conversion directly where the attention is.

Advantages for companies and brands

• Direct sales in the app – without detours
• Huge reach thanks to the TikTok community
• Easy entry even for smaller companies
• Logistics taken over by TikTok on request

Particularly exciting: TikTok offers the option of taking over storage and shipping. This means you don’t have to worry about logistics, but can concentrate fully on content and marketing.

Who can use the TikTok Shop?

Basically any brand or company with a business TikTok account. A few prerequisites apply, but it is also possible for smaller companies to get started. TikTok primarily appeals to a young, trend-conscious audience – but established companies can also benefit greatly with the right strategy.

Social commerce rethought: entertainment meets sales

TikTok Shop combines entertainment and shopping in a completely new way. Users don’t just see your product – they can buy it immediately. This is no longer traditional marketing, but active selling in real time. Influencers, creators and brands merge into a new sales model with enormous reach.

How to use the TikTok Shop effectively

You want to get started but don’t know how? No problem. At Social Media One and CM Creator, we’ll help you build your TikTok strategy. From setting up your store to producing videos, livestreams and ads – we work with you to develop a format that suits your product and your target group.

Whether you are just starting out or already have experience in social media marketing – the TikTok Shop offers a new dimension in sales. We help you to fully exploit this potential.

Conclusion: Now is the perfect time

The TikTok Shop is launching – and you can be part of it right from the start. Use this new e-commerce platform to combine reach, conversion and brand loyalty directly in one app. Getting started has never been easier.

If you have any questions or want to get started right away, get in touch with us. We’ll show you how to use TikTok specifically for your business – strategically, creatively and with real impact.

Behind the Scenes: Video “How to radio advertising”

Short video, below you will find the tips to read + bonus tip!

Marketing tips: What social ads and radio spots have in common

A radio spot is like an advertisement on social media: It has to generate immediate attention and convey a clear message. These three principles from online marketing have helped me with this:

1. brand dropping: constant presence

In social ads, you often see the brand name several times – on the radio, it needs to be repeated audibly. Our spot mentions “CannaZen” several times to anchor it in the minds of listeners.

2. communication of benefits: state clear benefits

Listeners want to know quickly why they should be interested in a product. That’s why we mention the advantages right at the beginning: “Fast as an FC counterattack, safe as a Jonas Hector kick.”

Do you already know CannaZen?

Fast like an FC counterattack. As sure as a Jonas Hector kick.
CannaZen delivers medicinal cannabis to your home in just 48 hours. You have to try it!

Order online now at CannaZen.de with delivery in just 48 hours.
Click on CannaZen.de. Exactly, CannaZen.de.

3rd bonus tip: Clear call-to-action

Every good advertisement ends with a directcall-to-action. This is particularly important for radio commercials because there is no visual element. We therefore clearly say: “You have to test this!” and “Click on CannaZen.de. That’s right, CannaZen.de.” That’s how the website sticks.

20 seconds Yeeeeeah!

A short commercial has to catch the ear. A strong introduction, targeted repetition and clear benefits ensure that the message sticks. If you advertise yourself – whether online or on the radio – remember: the first few seconds are crucial! And never forget a clear call-to-action.

What are bidding strategies?

Bidding strategies are a central element in online advertising campaigns, especially with Google Ads and other pay-per-click(PPC) platforms. They determine how much you are willing to pay for each click, impression or conversion. Depending on your goals and budget, you can choose between different bidding strategies to maximize the effectiveness of your campaigns.

Types of bidding strategies

3 Example of bidding strategies:

Cost per click (CPC)

With this bidding strategy, you pay a certain amount for every click on your ad. This strategy is well suited if you want to increase traffic to your website and are willing to pay for each visitor.

Tip: Quickly calculate the CPC? Use our free CPC calculator.

Cost per Mille (CPM)

Here you pay a fixed amount for a thousand impressions of your ad. This strategy is well suited if you want to increase the visibility of your brand and consider the number of impressions to be an important goal.

Quickly calculate the CPC? Use our free CPM calculator.

Cost per acquisition (CPA) / costs per lead (CPL)

This strategy is based on how much you are willing to pay for each conversion. For example, a conversion can be a purchase, a registration or a download. This strategy is particularly effective if you are targeting conversions directly and want to align your marketing spend with the value of each individual conversion.

Our tip for this too: calculate free of charge with our CPA calculator.

Choosing the right bidding strategy

Choosing the right bidding strategy depends on various factors, including your goals, your budget and the nature of your campaign. Before deciding on a bidding strategy, you should clearly define your goals and ensure that the strategy you choose best supports those goals. It is also important to regularly monitor the performance of your campaigns and make adjustments where necessary to achieve optimal performance.

Oh yes, and… Don’t forget A/B tests

In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven way to achieve this goal is the A/B test. Efficiently reduce advertising costs with:

• A/B tests

In this example, the landing page to which your new leads are sent via ads. Don’t forget, this must also be conversion-optimized.

What does advertising on Google cost?

The cost of a Google Ads ad that goes to 100,000 people can vary greatly and depends on several factors, including the level of competition in your industry, the bidding strategy you choose, the quality of your ad and the relevance of your keywords. Typically, Google Ads pays for ads either per click (CPC), per impression (CPM) or per conversion (CPA).

In general, the more profitable the industry, the higher the competition, the more expensive:

• Little competition: 1-4 Euro
• Medium competition: 5-9 Euro
• High competition: 10+ Euro

For a rough estimate: If we assume an average CPC of 10 euros, you would pay around 10,000 euros for 100,000 people to see your ad. However, this amount can vary depending on the factors mentioned.

• Advertising costs: 10,000 euros
• CPC: 10 Euro
• People reached: 100,000 euros

Costs money, brings advantages

5 advantages of Google Ads (and other PPC platforms):

1. Reach: Reach a large target group
2. Flexibility: Adjust your ads and budgets flexibly
3. Measurability: Track and analyze the success of your campaigns
4. Targeting accuracy: Targeted ads to relevant users
5. Fast results: Immediate visibility and potential customer contacts

Bidding strategies maximize your ROI

Bidding strategies play a crucial role in online marketing and can have a significant impact on the success of your campaigns. By choosing the right bidding strategy for your goals and budget and continuously monitoring and optimizing it, you can effectively achieve your marketing goals and maximize your ROI.

A-/B-Test: The basics of strategy

Before we look at the specific applications of A/B testing (or split testing), let’s take a look at the basics. An A/B test, also known as split testing, is a method in which two or more variants of a web page, ad or other element are created and tested simultaneously to determine which variant produces the best results. One variant (A) is used as a control group, while the other variant (B) has one or more changes that are to be tested.

A/B test in social media ads

Social media ads are an important part of many marketing strategies. By using A/B testing, advertisers can find out which ad combinations achieve the best results. This can include the selection of images, texts, target groups or ad formats. By testing different variations, companies can optimize their advertising spend and improve their conversion rates.

What do agencies like us test in social ads?

• Ad texts: Test different ad texts to find out which one achieves the highest click-through rate
• Keywords: Vary your keywords and check which ones deliver the best results in terms of relevance and conversion
• Bidding strategies: Test different bidding strategies (e.g. CPC [Costs per Click], CPA [Cost per Acquisition]) and find out which delivers the best results in terms of costs and conversion rate

Perfect for TikTok Ads, Facebook Ads, Instagram Ads and Google Ads.

Simply play out 10 graphics to 10 target groups, each with 10 different texts.

• 10 x 10 x 10 = 1,000 different ads (simply put)

This will help you find the ads that really bring you sales.

A/B test for Google Ads

Similar to social media ads, Google Ads can also benefit from A/B testing. Companies can test different ad texts, keywords or bidding strategies to find out which combination achieves the best results in the online store. Through continuous testing and optimization, advertisers can ensure that their ads are placed as effectively as possible in the search results and that their advertising costs are minimized.

What do agencies like us test in social ads?

• Ad texts: Test different ad texts to find out which one achieves the highest click-through rate
• Keywords: Vary your keywords and check which ones deliver the best results in terms of relevance and conversion
• Bidding strategies: Test different bidding strategies (e.g. CPC, CPA) and find out which delivers the best results in terms of costs and conversion rate

A/B test on landing pages

The landing page is often the decisive factor that determines whether a customer converts or not. With A/B testing, companies can test various elements of their landing pages, such as headlines, call-to-action buttons, forms or the layout. By optimizing these elements, companies can improve their conversion rates and increase the effectiveness of their marketing campaigns.

What do agencies like us test landing pages for?

• Headlines: Test different headlines to find out which one attracts visitors’ attention best
• Call-to-action (CTA): Vary the text and placement of the CTA button to maximize the conversion rate
• Forms: Test different form fields and their arrangement to increase the number of completed forms

Quite simply:

• Change colors
• Change texts
• Change layout
• … and test and compare them against each other!

Reduce CPC with testing

Overall, A/B testing is an extremely effective way to improve the performance of marketing campaigns and reduce advertising costs. By continuously testing and optimizing different variations, companies can ensure that their marketing budgets are being used optimally and maximum results are achieved. Reduce CPCs, CPLs and improve ROI with this strategy!

By the way, you might also be interested in this:

Bidding strategies in online marketing

Google Ads, PPC, maximize your ROI! In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI).

• Bidding strategies in online marketing