Advertisements – Social Media Agency

Social media advertising costs: calculator, prices, reach – TikTok, Instagram, YouTube & Co.

Stephan M. Czaja — Fri, 11 Jul 2025 15:52:07 +0000

Social media advertising – Want to know how much social media ads really cost? Use our free calculators to find out what budgets you need to plan for and what reach your campaigns can achieve. Whether Instagram, TikTok or YouTube – calculate your ad costs quickly and easily online. This allows you to plan your advertising more efficiently and reach your target group with the right budget. More reach, leads, sales? Back to overview: Marketing calculator.

Advertising costs at a glance

Coded with ♡ von Stephan

The cost of social media advertising depends on many factors – platform, target group, competition and ad format. With our calculators, you can realistically calculate your campaigns and immediately see how much reach you can achieve with your budget.

Do you need support with your campaigns? Learn more about our social ads agency here.

Instagram Ads

Instagram is one of the strongest platforms for visual marketing. Ads appear in the feed, in Stories or in the Explore area. Use the calculator to determine the costs and reach of your campaign.

High visibility through visual formats
Particularly strong for lifestyle and brand advertising
Instagram Ads Calculator

TikTok Ads

TikTok is the platform with the greatest viral potential. You can reach Gen Z and millennials in particular with creative short videos. The calculator shows you the realistic costs of your campaign.

Perfect for young target groups
High virality through short videos
TikTok Ads Calculator

YouTube Ads

YouTube is perfect for moving image marketing. Ads can be placed before, during or after videos. Use the calculator to plan your budget precisely.

High reach through video formats
Ideal for branding and product presentations
YouTube Ads Calculator

Facebook Ads

Facebook offers a wide range of ad formats – from single images to videos and carousels. Use the calculator to calculate your reach and costs.

Diverse advertising formats
High reach in various target groups
Facebook Ads Calculator

LinkedIn Ads

LinkedIn is the leader in B2B marketing. You can use ads to reach specialists and managers in their professional environment.

Targeted approach in B2B
Particularly valuable for lead generation
LinkedIn Ads Calculator

Pinterest Ads

Pinterest is the platform for inspiration. Ads appear where users are actively searching for ideas. Use the calculator to calculate the cost of your pins.

Strong for interior, lifestyle and fashion
Visual marketing with high relevance
Pinterest Ads Calculator

Snapchat Ads

Snapchat is ideal for a young target group between the ages of 13 and 30. You can use the calculator to determine the costs of your Snap Ads.

Young target group with high activity levels
Interactive ad formats
Snapchat Ads Calculator

X Ads

Platform X (formerly Twitter) is ideal for reaching opinion leaders and communities directly. Use the calculator to plan your budget realistically.

Particularly strong for news and trends
Targeted approach in real time
X Ads Calculator

Tinder Ads

Tinder offers an unusual advertising environment with a high level of attention. With creative placements, you can reach a young, active target group here.

Creative approach through swipe mechanism
High interaction through special placement
Tinder Ads Calculator

What do social media ads really cost?

The actual costs depend on the competition, target group targeting and ad format. Our calculators give you a transparent basis for your media planning. This way you avoid surprises and use your budget effectively.

Realistic budget planning
Range forecasts for all platforms
Calculate free of charge and immediately online

Marketing calculator online: All tools

Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!

TikTok Shop launches in Germany! Increase sales with ads & influencers

Stephan M. Czaja — Thu, 27 Mar 2025 14:41:00 +0000

The TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in the app – without having to go through external stores or websites.

What is the TikTok Shop?

The TikTok Shop is an integrated e-commerce platform within the TikTok app. Users can discover and buy products directly in videos or live streams – without having to leave the app. This ensures a seamless shopping experience and makes TikTok one of the most exciting channels for social commerce.

How the new shopping experience works

The principle is reminiscent of classic teleshopping, only digital and with much greater reach. Companies present their products directly in TikTok’s feed or in the livestream. Integrated product links take users to the point of purchase with a single click – directly in the app. No jumping off, no extra store – conversion directly where the attention is.

Advantages for companies and brands

Direct sales in the app – without detours
Huge reach thanks to the TikTok community
Easy entry even for smaller companies
Logistics taken over by TikTok on request

Particularly exciting: TikTok offers the option of taking over storage and shipping. This means you don’t have to worry about logistics, but can concentrate fully on content and marketing.

Who can use the TikTok Shop?

Basically any brand or company with a business TikTok account. A few prerequisites apply, but it is also possible for smaller companies to get started. TikTok primarily appeals to a young, trend-conscious audience – but established companies can also benefit greatly with the right strategy.

Social commerce rethought: entertainment meets sales

TikTok Shop combines entertainment and shopping in a completely new way. Users don’t just see your product – they can buy it immediately. This is no longer traditional marketing, but active selling in real time. Influencers, creators and brands merge into a new sales model with enormous reach.

How to use the TikTok Shop effectively

You want to get started but don’t know how? No problem. At Social Media One and CM Creator, we’ll help you build your TikTok strategy. From setting up your store to producing videos, livestreams and ads – we work with you to develop a format that suits your product and your target group.

Whether you are just starting out or already have experience in social media marketing – the TikTok Shop offers a new dimension in sales. We help you to fully exploit this potential.

Conclusion: Now is the perfect time

The TikTok Shop is launching – and you can be part of it right from the start. Use this new e-commerce platform to combine reach, conversion and brand loyalty directly in one app. Getting started has never been easier.

If you have any questions or want to get started right away, get in touch with us. We’ll show you how to use TikTok specifically for your business – strategically, creatively and with real impact.

A/B testing in marketing: power for social ads, Google Ads & landing pages

Stephan M. Czaja — Wed, 24 Jan 2024 18:36:07 +0000

A/B test: What is it and how can it reduce your advertising costs? Reducing advertising costs can be so easy with the right strategy and tools. In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven means of achieving this goal is the A/B test. But what exactly is behind this term, and how can it be used in different areas of online marketing?

A-/B-Test: The basics of strategy

Before we look at the specific applications of A/B testing (or split testing), let’s take a look at the basics. An A/B test, also known as split testing, is a method in which two or more variants of a web page, ad or other element are created and tested simultaneously to determine which variant produces the best results. One variant (A) is used as a control group, while the other variant (B) has one or more changes that are to be tested.

A/B test in social media ads

Social media ads are an important part of many marketing strategies. By using A/B testing, advertisers can find out which ad combinations achieve the best results. This can include the selection of images, texts, target groups or ad formats. By testing different variations, companies can optimize their advertising spend and improve their conversion rates.

What do agencies like us test in social ads?

Ad texts: Test different ad texts to find out which one achieves the highest click-through rate
Keywords: Vary your keywords and check which ones deliver the best results in terms of relevance and conversion
Bidding strategies: Test different bidding strategies (e.g. CPC [Costs per Click], CPA [Cost per Acquisition]) and find out which delivers the best results in terms of costs and conversion rate

Perfect for TikTok Ads, Facebook Ads, Instagram Ads and Google Ads.

Simply play out 10 graphics to 10 target groups, each with 10 different texts.

10 x 10 x 10 = 1,000 different ads (simply put)

This will help you find the ads that really bring you sales.

A/B test for Google Ads

Similar to social media ads, Google Ads can also benefit from A/B testing. Companies can test different ad texts, keywords or bidding strategies to find out which combination achieves the best results in the online store. Through continuous testing and optimization, advertisers can ensure that their ads are placed as effectively as possible in the search results and that their advertising costs are minimized.

What do agencies like us test in social ads?

Ad texts: Test different ad texts to find out which one achieves the highest click-through rate
Keywords: Vary your keywords and check which ones deliver the best results in terms of relevance and conversion
Bidding strategies: Test different bidding strategies (e.g. CPC, CPA) and find out which delivers the best results in terms of costs and conversion rate

A/B test on landing pages

The landing page is often the decisive factor that determines whether a customer converts or not. With A/B testing, companies can test various elements of their landing pages, such as headlines, call-to-action buttons, forms or the layout. By optimizing these elements, companies can improve their conversion rates and increase the effectiveness of their marketing campaigns.

What do agencies like us test landing pages for?

Headlines: Test different headlines to find out which one attracts visitors’ attention best
Call-to-action (CTA): Vary the text and placement of the CTA button to maximize the conversion rate
Forms: Test different form fields and their arrangement to increase the number of completed forms

Quite simply:

Change colors
Change texts
Change layout
… and test and compare them against each other!

Reduce CPC with testing

Overall, A/B testing is an extremely effective way to improve the performance of marketing campaigns and reduce advertising costs. By continuously testing and optimizing different variations, companies can ensure that their marketing budgets are being used optimally and maximum results are achieved. Reduce CPCs, CPLs and improve ROI with this strategy!

By the way, you might also be interested in this:

Bidding strategies in online marketing

Google Ads, PPC, maximize your ROI! In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI).

Bidding strategies in online marketing

Create a TikTok Shop: Instructions, Ads, Strategy – All steps

Stephan M. Czaja — Thu, 02 Nov 2023 07:41:34 +0000

Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your TikTok profile. You will also gain valuable insights into the functionalities of the TikTok store, such as tagging products in your videos and using TikTok ads to increase sales. Questions about TikTok, e-commerce and ads? Write to us or give us a call: Contact.

Explanatory video: Create a TikTok Shop

The entire store creation process is also shown in detail here in the video.

Instructions in 8 steps

Here is a step-by-step overview of all the important settings:

Selecting the business form – Step 1

When setting up the TikTok seller account, you select the type of business (e.g. sole proprietorship, partnership).

Selecting the product category – Step 2

TikTok asks for the main category of your products or services. There is a limited selection of categories, choose the most appropriate one for your products.

Required business information – Step 3

You will need to provide your business information such as phone number, address, and if it is a business, your Tax ID (EIN).

Setting up the business account – step 4

For partnerships or certain forms of business, additional information such as the name and date of birth of the main business person and the last four digits of the social security number are required.

Product integration – Step 5

For product integration, it is recommended to create a link with an e-commerce platform such as Shopify. This makes it easier to add and manage products in your TikTok store.

Product synchronization and verification – Step 6

After you have added your products, they will be synchronized and verified by TikTok. This process can take up to 24 hours and it is important to provide all the necessary information such as weight, dimensions and variants of your products.

TikTok store on the TikTok profile – Step 7

Once the store has been successfuly set up and the product has been approved, a shopping bar will appear on your TikTok profile, allowing users to view and buy your products directly.

Using TikTok ads for the store – Step 8

By linking your TikTok store with your TikTok advertising account, you can place targeted advertisements for your products. This increases the visibility of your products and can lead to more sales.

Advanced features and strategies – Step 9

There are advanced features and strategies within the TikTok store, such as affiliate programs and special advertising opportunities that can help increase sales.

Let’s get shopped!

The TikTok Shop offers you as an entrepreneur a wide range of opportunities to present and sell your products directly in the world of TikTok. By integrating your product range into TikTok, you can reach a broad and engaged audience, improve the shopping experience and optimize your conversion rates through direct integration into the app. The ability to tag products in videos and promote them via TikTok ads opens up new avenues for marketing and sales. The TikTok Shop is therefore a powerful tool for modern social media marketing and e-commerce.

For a global perspective on TikTok advertising strategies, Marketing Agency One covers 71 cities across 3 continents.

Threads Ads agency: Place advertising

Stephan M. Czaja — Tue, 06 Jun 2023 12:55:30 +0000

Threads Ads: Display advertisements

Threads Ads – You want to reach people on threads? Then Threads Ads are the easiest and fastest way to get attention! Learn Insights from our Threads Marketing Agency here with information on Threads Ads, the strategy behind the ads, the different ad formats, costs and key performance indicators(KPI). Social Ads on Threads, briefly explained for beginners and options for expanding existing Threads channels with numerous cases from different industries.

Questions? Talk to us or contact our Threads Ads experts: Contact us

Without ads you will reach only 2% – 5% of your followers! Threads Ads ensure that you can expand your reach faster.

Your agency for advertisements on threads 2026:

Full Service Threads Social Ad Agency
Place ads on threads
Targeting: Addressing by age, interests, etc.
Re-targeting: Addressing again, e.g. e-commerce
Advantages through scaling: Build reach
Monitoring and optimization of the advertisements
Methodology Performance Marketing
Experience from many cases

Stephan M. Czaja, Owner
CXMXO Group

Threads Ads agency: Place advertising

Kontakt

Threads Performance Marketing

Advantage Threads – Threads reaches an affluent target group, currently around the age of 20 to 45, young people and middle-aged people. A perfect target group for just about anything! Travel from hotels to cruises, furnishings, cars, insurance – the big question is just how to get a big reach for your ideas.

Organic and paid reach are unbeatable in combination.

In fact, your content is subject to certain algorithm limits, no matter how good it is. On the one hand, your business channel competes with millions of private channels that constantly publish new content for free, even at night and on weekends. On the other hand, Instagram thrives on selling reach.

To be more precise: run advertisements. This can be a disadvantage, but also a great advantage if done right! Because you can use user data such as age, place of residence, interests, etc. for your advertisements.

Even if your threads channel already has 100,000 followers, you usually only reach 3-8% of them organically.

Organic reach (average): 3-8% of the community.

* Depending on the activity of the channel

Conversely, this means that 92-97% of your community did not see the post (due to high competition on threads).

Booster. Promoted posts for greater reach

So the ideal mix is organic and paid reach. This means that good content is additionally promoted and thus reaches more users on threads.

A promoted post (boost) reaches 1) a large portion of your community and 2) more importantly, additional users on threads. These can be people who have already had touch points with your brand, but also those who have never come into contact with your brand before. This way you can build your community or use the reach and sell directly in the online store. It’s up to you!

Ad placement on threads: Made simple

Ads in the Threads feed or as a Threads Story. Tip: Combine them also with

Threads Ads agency: Place advertising

Cases

Threads Marketing: Case Studies and Best Practices

Case studies provide valuable insights! Here you will find some selected customer projects as examples of our success:

Case study

Do you have any questions? We are at your disposal in a friendly and direct way!

Threads Marketing Agency

Your experts in threads marketing strategies:

Full service threads marketing agency
Creation, strategy and implementation
Create content for threads
Threads Ads (Advertisements)
Performance marketing for e-commerce
Development and support of the community
Collaboration with content creators
Cross-media planning for TikTok & Co.
Experience from numerous case studies
Contact person: Contact

If you have any questions about basic threads marketing strategies or more advanced topics, feel free to give us a call!

Threads Ads agency: Place advertising

Contact

Facebook Ads Agency: Place ads

Laura — Mon, 02 Dec 2019 18:04:37 +0000

Marketing Agency One compares how Facebook Ads perform across 71 cities worldwide — with benchmarks from the US, Germany, and the EU.

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Facebook Ads: Place ads

Facebook advertising – Over 3 billion users, a wealth of data for your social media marketing! Not for younger target groups, but for older target groups with sufficient earnings and equity. Ideal for industries such as tourism, real estate or even food. The question is: How do Facebook Ads work? Learn the first insights from our Facebook agency on the topic of ads, the strategy behind the ads, the various ad formats, costs and KPIs (key performance indicators) on Facebook. This brings you several advantages, because you can also control ads on Instagram or Whatsapp Messanger via Facebook or the parent company meta. Many possibilities for your social marketing.

Questions? Talk to us or write to our Facebook Ad experts: Contact

Without ads, you only reach 1% – 3% of your followers! Facebook Ads ensure that you can expand your reach more quickly.

Stephan M. Czaja, owner
CXMXO Group

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases

Facebook Ads Agency: Place ads

Kontakt

Facebook Performance Marketing

Social ads on Facebook – advantages of the largest network / largest target group: Facebook is now the largest social network in the world, with over 3 billion registered users. A huge platform for new, but also well-known ideas and products.

It all starts in the workshop and with the first analysis.

Strategy development Facebook Ads

Strategy development process for Facebook Ads:

Analysis of actual / target; set-up of advertising account if necessary
Facebook Ads Strategy
Concept, design and implementation
Set up a campaign structure
Tests, learnings and continuous optimization
Reporting and feedback

Controllable, measurable: advantages

Advantage of user data (targeting) – Another major advantage of Facebook is the extremely large pool of data that you can use for targeted advertisements to individual user groups (strategy). The better individual advertisements (campaigns) are tailored to individual target groups, the more effective the effect (targeting).

Recipe for success for tens of thousands of companies – This is precisely the recipe for success that makes Facebook one of the marketing and sales channels for the majority of companies.

Never before have you been able to reach people (anywhere, anytime) so easily!

Segmentation advantage – you can play ads to people in small villages that show “rural” media, while people in the big city see a completely different ad, with lots of concrete and “urban life”. Younger people, older people, men, women, all these different target groups can be segmented.

We are already providing support for our customers:

over 100,000 Euro Facebook Adspend per month

Advantages of Facebook ads at a glance:

Largest network / largest target group
Use user data (targeting)
Best practice from tens of thousands of companies
Segmentation of target groups
…

Advertisement example: Infographic

Facebook ads can appear in various forms. On the facebook.com website, in the Facebook app, even in Facebook Messenger, you can use them for sales targets as well as employee recruitment. As a rule, however, ads focus on these areas.

Shown here for you simply and schematically in an infographic!

Facebook Ads in the app

Facebook Ads on facebook.com

Start now with Facebook Ads:

Facebook Ad Agency: Strategy

Let’s summarize once again:

The big advantage of Facebook Ads is the extremely precise display of individual ads to individual target groups.

Example: Advertise iPhone 13 users only

An example (target group iPhone 13 users):

Let’s say you only want a very affluent target group. One trick: “The latest iPhone model”. In other words, only Facebook users with iPhone 13 (relatively expensive in comparison), i.e. only a specific model, the iPhone 13. Probably more affluent than users with iPhone 8, iPhone 9 or iPhone 10 or other brands.

advertising in a targeted manner:

Cell phone
IPhone
Model: 13

Facebook formula: 3 steps to a strategy

A good Facebook advertising strategy that sells products therefore requires 1) the segmentation of target groups, 2) the individual campaigns/media and 3) the right qualitative, quantitative reach.

Good Facebook ad strategy means: Your products

Segmentation of target groups
Segmentation of campaigns / media
Qualitative, quantitative reach

This mix guarantees performance.

Media budget

This is exactly what a good Facebook advertising agency is for, selection! If you think through all the parameters, play out ads on the website, in the app or in Messenger, to different smartphone manufacturers, model types, women, men, age groups, interests…

Many possibilities, many sources of error – experience makes the difference!

You can quickly burn through a lot of media budget here! A good and experienced Facebook agency ensures that budgets are used efficiently. Individual campaigns are constantly optimized so that the key performance indicators (KPI) become more and more efficient!

Advertising on Facebook is made easy by the parent company meta. Simply enter your credit card details and you’re ready to go! Why? Because a lot of money can be earned quickly. The more precisely an advertisement is sent out, the better the key figures will be, which you will now get to know. The better the key figures, the better the ratio of acquisition costs and profit per customer, if we stay in the sales aspect.

Do you have any questions? We have answers!

How do Facebook Ads work? Insights

Here is a brief insight into the technical possibilities that we use for you as a Facebook agency. 3 small examples.

Content first! Content is king. For users, but also for Facebook’s algorithm. Nothing works without good content, which is why we do “more than just” posts, we focus on performance.

Just one example, apart from the 85% regular ads

Clickbaiting: Attention in 1 second

For example through clickbait, for quick attention and the desire for more, that is the aim of this tool.

Content must activate users directly, because you only have a fraction of a second to generate attention. Your competition is just a swipe away.

A very simple example would be a Facebook video that is displayed to users as an ad. Tip! Always with voice and text if the sound is deactivated. The beginning:

Do you already know this?

We haven’t created a lurid headline yet, but we’ve got the user’s attention, “do I know what”? The rate immediately jumps up, regardless of whether the average time a user watches the advertising video or clicks on it. But clickbait is even more blatant.

This thing here has changed my life!

A certain percentage of users now also become aware of “what has changed their lives”? They already want to know more and you have X more viewing time and clicks.

Or also:

8 points that changed my life. Number 7 was intense!

Such headlines activate more users and attract attention. The more efficient the ad, the better the performance, the more goals you achieve with your Facebook ads.

At the same time, you can see that there are many ways to target users with ads. That’s why they are all tested against each other! Here we come to. Two of our little Facebook Ad Insights.

Split testing: campaign optimization (e-car example)

Simply explained, split testing or A/B tests play different ad formats against each other.

Using a key figure such as the click rate, the different ads (but also target groups, etc.) can be compared with each other.

Display A – 5.6%
Display B – 5.9%
Display C – 3.6%
…

Ads are tested, but also target groups. Ad A / B / C for men, for women, for a certain age.

Ad A / Men – 6.2%
Ad A / Women – 6.9%
Ad B / Men – 7.3%
…

Cell phone models, as described above, landing page colors and much more are also tested.

Ad A / Men / iPhone 13
Display A / Men / iPhone 12
Display A / Men / iPhone 11
…

Interests are also possible, let’s say for an e-car manufacturer:

Display A / Men / iPhone 13 / Interest “Tesla”
Ad A / Men / iPhone 13 / Interest “Nio”

We continue with media:

Ad A / Men / iPhone 13 / Interest “Tesla” / Photo Ad
Ad A / Men / iPhone 13 / Interest “Tesla” / Video-Ad

And so on…

Good performance is given more media budget, less good performance is changed or eliminated. In this way, the individual advertisements (campaigns) become ever more efficient and the key figures ever better.

KPIs for Facebook advertising

Depending on the social media strategy, general advertising strategy, the goals differ with the corresponding key figures. Social media monitoring looks at various key performance indicators(KPI, performance targets) on Facebook. Here are a few of the most important examples and technical terms.

For many (with an online store but also in stationary retail), one thing counts above all: sales. The technical terms in social media marketing, conversion (achieving certain business goals), or the conversion rate for newsletter subscriptions, registration for a webinar or even your direct sales in the online store.

CPM: Costs for 1,000 ads

CPM – CPM (cost per 1,000 ads), i.e. “Costs Per Mille”, tells you how much it costs if your ad is played or displayed 1,000 times. Speaking of costs, the costs for advertisements are never the same, they differ due to many parameters. Important for the price difference, however, is for example the competition, how many competitors are also advertising on your keywords?

Calculation:

CPM = Costs / Views
0.20 Euro = 2,000 Euro / 10,000 views

CPC: Cost per click

CPC – CPC (Costs Per Click) describes the amount of costs incurred for a click on your “target” (your own Facebook channel, your Facebook store, job ads on Facebook, your online store, landing pages, etc.).

Calculation:

CPC = costs / clicks
2 Euro = 2,000 Euro / 1,000 clicks

The key performance indicator (CPC) is important because reach alone (especially in the sales aspect) is of little significance.

Even more important, however, is the conversion rate and the LAC.

Conversion rate: target measurement

Conversion rate – This percentage deals with the success of Facebook ads. Calculated very simply: If your ad was played 100,000 times on Facebook and your goal was achieved 2,000 times (e.g. sold), the conversion rate is 2%.

Calculation:

Conversion rate = leads / views * 100
2% = 2.000 / 100.000

LAC: Lead Acquisition Costs

LAC – LAC (Lead Acquisition Costs), i.e. the cost of closing a sale, shows the final “purchase price per customer”, simply put. The effectiveness of Facebook advertising can then be quickly measured, simply put the profit per customer in relation to the acquisition costs.

Engagement rate: Interaction

Engagement / Interaction – Engagement rate (interaction) is calculated through likes, comments, direct messages, mentions (tagging), impressions (page views) for clicks in the online store.

Place Facebook Ads: Website and app

Ad in the Facebook feed (app)
Ad as Facebook Story (app)
Ad as a post in the Facebook feed (website)
Advertisement as recommendation in sidebar (website)

Ad in the Facebook feed (app)

Ad as Facebook Story (app)

Ad as a post in the Facebook feed (website)

Advertisement as recommendation in sidebar (website)

Facebook Ads Agency: Place ads

Cases

Case study and best practice

Case studies say more than 1,000 words! Here you will find a few selected customer projects:

Case Study

Do you have any questions? We are happy to help you in a friendly and direct way!

Facebook advertising agency

Your agency for ads on Facebook 2026:

Full service Facebook social ad agency
Place ads on Facebook
Targeting: Addressing by age, interests, etc.
Re-targeting: Re-addressing, e.g. e-commerce
Advantages through scaling: building reach
Monitoring and optimization of advertisements
Performance marketing methodology
Experience from many cases
Contact person: Contact

If you have any questions, please give us a call!

Facebook Ads

Place ads on Facebook with smart target groups, with performance and with Social Media One.

Ads ⚡ Contact

Live Stories – Video Marketing on Facebook, Snapchat and Instagram

Laura — Mon, 10 Jun 2019 07:00:27 +0000

Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, stories are only available for 24 hours. Also, they are usually only seen by those who follow you. This means that life stories are much less in the public eye of social networks. In contrast to postings, which are usually made only once a day or only every two to three days, 10, 15 stories are made every day. From breakfast to the sports program comma to the job and of course to say good night. They’re life stories.

Tip! Stories Benefits for advertisements

Many people who work with influencers usually rely on booking postings. That means photos or videos will be published in the timeline. Stories are cheaper and you have the advantage that they leave a direct link. While Instagram Stories cannot be linked directly, i.e. visitors cannot be tracked, Instagram Stories can be placed on the left side of the page, which then refer to your own online shop or suggest another source of information. This, of course, makes it much easier to evaluate campaigns.

Since stories have been introduced, they have become more and more popular. Today, stories are used by many every day. Stories are the daily little tabloid, so to speak. What’s he doing, what’s she doing? What’s the latest trend? And it’s less about accurate information than about entertainment. Accordingly, the aspect of entertainment should also be considered by you in social media marketing. As a source of information, Instagram has a very different structure than classical media.