Social media ads: place advertisements

Managers: imparting experience

On site, our consultant will talk to you about the core objectives, specific to your products / brand. Fashion and fashion, travel and tourism, trend technologies such as e-automobility or even pets, insurance or banking, to understanding and if necessary, to the social media concept. What is a social media consultant? What does a social media agency cost? With consultant / consultant to the social media strategy.

Direct performance instead of testing? Hire our social media agency for your brand

One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

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We are looking forward to your inquiry.

Stephan M. Czaja, Owner

Core analysis: brand / product / target group

Core Analysis – channel, target group and competitor analysis with subsequent consultation and goal setting. Broadly speaking, it’s about making a basic analysis (as-is/target). Where are your social media activities in their current state and what should an optimal target state for your brand and products look like? We bring these findings simply and clearly for you, for managers and employees, into a customized roadmap for implementation.

Roadmap: Strategic / operational guide

Guide – Social media goals and production strategy development, personal and on-site. The roadmap includes concrete action steps, depending on the scope of the consultation, clearly or already elaborated in detail, with strategy, community, ads, etc. On the basis of these checklists, you can expand your performance in social networks. Always with a view to the level of knowledge of employees and / or managers. Simply put: Are we still talking about the “social media marketing mix” (individual social networks) or are we already talking about “dark posts” for social media ads (advertisements) in the consultation?

Strategy: Plan and achieve objectives

Objective – social media concept, production and editorial plan from a single source. From this social media roadmap, you can derive concrete concepts, methods and a social media strategy for your brand or your individual product or product range.

A strategy then includes the following aspects, for example:

• Set goals
• Select platform
• Define target group
• Metrics for verification (KPI)
• Formulate guidelines

Guidelines for employees and agencies

Formulating guidelines means generally applicable rules for all employees and also external agencies (advertising, PR, other consultants, etc.). Guidelines give your social media marketing the right framing for content and community.

Strategy is not only about creatives (creative content), above all it is about planning and implementation. That’s why all goals are always structured according to the well-known Smart Principle. You may already know this from marketing.

Smart means:

• S = Specific
• M = Measurable
• A = Attainable (realizable)
• R = Relevant
• T = Time based (terminated)

Community: management and brand fans

Community – Community management ensures organic reach and creates brand fans. Reading tip: Community Management.

Interaction: content and reactions

Interaction – Within your own community, it’s all about one thing, regular interaction to drive engagement. Simply put, this means regular postings (publications) and subsequent reactions from your community and third parties. Always be mindful of personality and authenticity, because as a brand, it’s not about advertising! Also, reactions from your community should not go unanswered, so value feedback and interact with it, it shows appreciation towards your active community.

Partnerships: Authentic, Reaching New Circles

Partnerships – In order to promote one’s own reach, and thus one’s own attention and interaction at the same time, it is profitable to think about partnerships. For example, through nearby people, such as employees (positive mentions from company parties to recruiting), but also external, for example influencers or cross-industry, e.g. travel companies and insurance companies.

Tools: Software for monitoring

Tools – The use of social media software allows you to measure and review the previously established metrics. In the process, you should not only receive positive feedback, but also negative reactions. Accordingly, preventive, crisis management is also developed – as needed (negative comments to shitstorm).

Content: added value and attention

Content – If you’ve already read our guides on content marketing, you know how important one thing is to us: Giving users added value! As with appreciating responses, all content in content marketing should always be planned to give your community the most value possible. This will make your content relevant and interesting!

Regularity: Constant social media activities

Regular activities – In the last aspect, we will still emphasize that all these findings give up in a regular, consistent work. Because only through, regular, consistent interaction, increases your reach.

Best Practice – For beginners and newcomers who are doing social media marketing for the first time, it is also worth taking a look at best practice projects, content that is already successful. E.g. the most successful YouTube videos or TikTok videos.

Social Media Community Strategy: Checklist

Social media community strategy at a glance:

1. Post regularly
2. Promote commitment
3. Personality and authenticity
4. Give appreciation
5. Partnerships
6. Social Media Tool
7. Crisis management
8. Give added value
9. Regular activities

Social Media Ads: Building Reach

Advertising – campaign switching, paid reach for content, dark posts and evaluation. Read Tip: Facebook Ads.

Advantages of Social Ads

Organic reach is good, paid reach is better! Why? Social networks derive their revenue and profits mainly from selling advertising content. Accordingly, reach doesn’t come “for free.” But don’t worry, social media ads can be used extremely effectively to increase your reach! Especially through targeting and re-targeting.

Create attention: Aida model

But before you can go into the depths of the matter, it’s about one thing above all: generating attention. Did you know that every single user swipes and scrolls several hundred meters through his smartphone every day? Accordingly, you only have a fraction of a second to generate attention from the user. Explained simply and quickly, we use the Aida model for knowledge transfer and implementation in your social media roadmap.

The most important thing is attention. How? An understandable scheme:

• A = Attention
• I = Interest
• D = Desire (need)
• A = Action

Still quickly, explained in advance what targeting and re-targeting mean.

Targeting: placing advertisements, precisely targeted

Targeting – A simple definition would be, targeting people based on data. Targeting is the excellent social media marketing tool.

Surely you’ve heard that social networks are big “data octopuses”. That’s exactly how it is. Social networks know about users’ interests, know your contacts, places of residence and whereabouts, made and also just started search queries (wishes / interests). Facebook alone has an average of over 2,400 parameters per user. You can use this to your advantage!

Example – For example, imagine that you want to reach women between 30 and 34 who travel frequently (change location), are currently interested in travel destinations, and are single. Their ad would be extremely targeted and accurate! This single campaign would then have, for example, media content (texts, photos, videos) that would convey the ideal idea of this target group when it comes to recreation. Very different from men, at the same age. Just as a simple example. Or couples, or families with child, with baby….

Example parameters for advertisement:

• Product: Weekend vacation in Barcelona
• Target group for playout of the advertisement
• Exclusively women
• Age: 30 – 34 years
• Residence: Hamburg, Berlin, Cologne, Düsseldorf, Munich
• Relationship status: Single
• Interest: Travel content (for example, Tui, Ltur or Urlaubspiraten).
• …

You see, an incredibly powerful social media tool to build reach, for your brand or product.

Here is still the quick transition to re-targeting, am simply explained.

Re-targeting: Minimize abandonment rate, increase sales

Re-targeting – Re-targeting deals with the people who have already visited your social media channel, website or online store.

Example – A very simple example would be, a certain user was interested in a trip to Mallorca. However, the purchase was not completed, but was canceled in the shopping cart. Through the targeted tracking (via pixel), this user and his desire can be precisely identified and informed by renewed address (ad), again. This significantly increases the conversion rate (sale), since all persons are adressed again who previously made a sales cancellation. For example, simply due to time constraints.

Instead of switching to a competitor, these users are made aware of your offer again. Whether on Instagram, TikTok, YouTube or also through Google Ads and Native Apps, for example on Google (search results) or also on major magazines and online portals.

Reporting: content, community and campaigns

Evaluation – content, community and campaign analysis with subsequent monitoring and report. Reading tip: Monitoring. Don’t miss any successes or failures! By defining metrics, or key performance indicators, as early as the initial social media strategy, you can measure success. From very simple parameters, such as the number of your fans and followers, to more complex reporting and monitoring, for example for e-commerce.

Again a very big advantage, you can relate individual campaigns, directly to individual sales!

Let’s stay in the travel example, here too you can very well understand the relationship between a single campaign and a single sale. Accordingly, key figures can be calculated, which in turn contribute to optimization. This all happens in regular meetings, with your social media agency or with your internal expert.

Meetings: How does a good agency work? Like this!

Customer communication – Regular appointments with our social media experts for strategy optimization. A small insight Best Practice.

Influencer: referral marketing

Multiplier – Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing.

Increasing awareness is not only possible through good content, for example content marketing, or through advertisements, i.e. paid reach, but also through brand advocates, influencers. Influencers stand especially for their personality and authenticity. Accordingly, they enjoy the trust of their community and you can use this profitably for your brand or your products.

Events: POS, trade fair & other offline actions

Events – With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event. Depending on the size of your company or business, it’s worth thinking not only about online marketing, but also about linking online activities and offline activities. At the POS (point-of-sale), at trade fairs or even through individual campaigns, such as at festivals. Here, too, you can rely on the advice and experience of experts.

Employees: Speakings and workshops

Speaker: Learning from experts

Speakers – Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! Social Media Speaker.

Workshop: Imparting knowledge in a targeted manner

Advanced training – We bring your employees up to date and accompany you as mentors in social media marketing. Reading tip: Social media workshop. Targeted measures for your employees and individual department? Our workshops are perfect for this, here the content is prepared and conveyed in a targeted manner.

Hire social media agency

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and Global, if you wish.

Love: Everything for the user!

Love – We work on brand fans, not followers. We create presence with attention to detail. Reading tip: Social media agency.

Do you have any questions? We are looking forward to your inquiry.

Contact

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Directly on site, at your premises:

With examples, figures and best practice.

Intensive work = knowledge building.

Feedback on creative pitches from participants.

Jobs: Performance Marketing Pros wanted!

Are you looking for new challenges and creative campaigns and performance campaigns for our clients? We are always on the lookout for new talent to help drive our team and our clients forward – Sky is the limit!

You already have experience? Then send us your application:

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Find and activate animal lovers: But how?

Whether it’s food, toys, clothing and accessories for cats, dogs, mice, etc. Social media marketing is all about one thing, interaction. If you want to build your own community that actively talks about your brand, but also recommends your products to each other (within the community), then it is no longer enough to post a product here and there. Social media marketing needs structure, planning and of course efficiency, especially when combined with e-commerce. Keywords here are already social media advertising, targeting but also re-targeting of user groups. But let’s start at the very beginning. How does a social media agency work?

Mistake: Some ad agency is doing this

Many companies have been working with classic advertising agencies or PR agencies. Social media marketing is then added to the actual program, but treated stepmotherly. Accordingly, campaigns run into the void, postings do not provide interaction and advertisements do not provide sales in the online shop.

Performance and presence: really (!) reach users

The most common mistake, the mindset of “social media has to be done!” Yet social media is so personal, people look at their favorite apps in the morning, at lunch, at dinner and of course before bed. So social media is omnipresent. Accordingly, love must be put into concepts and strategies, as well as experience but also know-how for a good performance, simply put sales in the online shop.

Emotions for pet fans! That’s what it’s about

Especially with pet owners, it’s all about emotions that you need to evoke as a brand. Fortunately, it’s even a little easier for you than it is for many other brands. After all, you are already working with a product that provides high emotions in millions of households. Actually, the perfect foundation for social media marketing!

Since you have already landed on this page, the first step has already been taken. But what happens next?

The most popular pet, the cat!

number 2 most popular pets, the dog.

Workshop: Step 1 to the social marketing concept

Workshop – a joint workshop with you and our social media expert is the basis and the beginning of the cooperation. Here we analyze the brand, the products but also the target group for your snacks, treats, toys,… for cat, dog, hamster, mouse… singles, single parents, families, men, women, elderly people,… continue with areas of interest, your own place of residence, various parameters that ultimately lead to the creation of your social media strategy.

Social Media Strategy for Pets

Mentioned here again, should you want to learn more about each area, you can find more in-depth articles, guides and tips in our main menu but also in our social media blog.

Quickly explained, the social media strategy provides the common thread. Simply put, an editorial plan that everyone on the team adheres to, combining different aspects, from content of each post, to posting times, to tagging (increasing interaction). Within the social networks, between Facebook, Instagram, YouTube, TikTok, but also other representatives, social media marketing has become more complex, so the experience of a good social media agency will help you develop their own concept.

Then it’s on to the day-to-day work and activities on your social media channels. Of course, also external if you are thinking about influencer marketing. The possibilities are many, from influencer marketing to paid reach, advertising on social networks.

The great Why of the speech

What is a pet’s job anyway? Tasks of pets in the US

• Best friend – 66%
• Cuddly toy – 59%
• Protector – 37%
• Child – 33%
• Therapist – 25%

Love meets performance

Not only are we top equipped for the job as a social media agency, through our experience and expertise, we also have three cute little staff members in the office with lots of fur!

Strategy means one thing above all else, knowing your target audience.

Targeting: Exact addressing of persons

Another very important aspect, advertising on social networks. But why are the social networks so strong?

You know that social networks store and of course process a lot of data about their users. The largest social network alone has well over 2,000 parameters of information per user. This includes simple information, such as age, place of residence or interests, as well as more complex information, such as the history of likes. The more information social networks have, the more efficiently they can serve ads to their customers. This is exactly what we use as a social media agency to create ads with performance!

Identify and promote target groups

Accordingly, we can also make good connections, for example, between families, single, dog owners, cat owners, budgie owners, hamster owners, mice owners and all other types of pets. Advertisements can be designed accordingly precisely in visual aspects (image, video) but also in communication, such as text, emojis, links.

And you can always be more specific! Here we really only want to show you a small aspect of the possibilities that are available to you as a company with the right social media agency.

You can address the exact target groups even more precisely at individual locations, e.g. at places of residence but also at people who are interested in certain places, e.g. because they want to travel there soon.

But you can also target people who have visited your online shop, were interested in a certain toy or food and now should be shown ads of this single, special product again for two, three weeks. As you can see, the marketing tools within social media ADS are powerful and diverse.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

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Social Media: Community, Channel, Advertising – Tax Advisor

Taxes are a complex topic that, compared to many other services, cannot be conveyed so easily that the final marketing message is reduced to a minimum. Similar to banks and insurance companies, which live on the trust of their clients, tax advisors also have to pay special attention to their reputation.

So your social media agency needs:

1. Know How in Social Media Marketing
2. Know How in Online Marketing (see later on aspects like Display Ads and A/B Split Testing, as an example)
3. Understanding taxes for simple messages (concrete problems → solution)

Do you have any questions? Here you will find your contact person:

• Contact

Attention span: content for fractions of a second

In media, especially in marketing and advertising, it is so important to present content briefly and concisely. After all, the target audience sees the ad or the content produced especially for social media, often only for a fraction of a second. Your window to the customer: Fractions of a second. At the same time, tax advisor tasks are complex.

Maybe you know it yourself, when carelessly swiping in a social media app: photo, photo, photo, video, post, photo, photo, that all in 10, 15 seconds. The possible time of perception is therefore extremely short and accordingly content must be well planned, produced and of course also marketed(paid reach).

But reach is not everything, ultimately it is also about performance (sales / reach). The better the metrics are, the more likely new orders, sales and deals are. This is true in general and of course also for tax consultants who want to do social media marketing.

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

Customer lifetime value: What is a customer worth?

Acquisition pays off, whether tax advisor for private individuals (wages and tax return at the end of the year), tax advisor for companies (monthly sales tax, wages, up to the end of the year) or also creative tax design, for example in the area of asset management and real estate management. Products are mostly one-off sales, clients stay with the same tax expert for years, some for decades.

This also creates much less pressure on advertising costs, while often products need click prices in the cent range (to be profitable), tax consultants can also afford clicks from qualitatively high-priced segments (more valuable target groups). This expands the possibilities, target groups and strategies enormously.

Whether it’s YouTube, Facebook, new networks like Instagram, TikTok or on Twitch, social media marketing is a big playground where many mistakes (losses) can be made at the same time. That’s why there are specialized social media agencies that not only have the typical marketing channels in mind, but also alternative marketing methods. From additional display ads, which then, for example, play out your ads, in renowned online magazines, to the advertising insertion before specialized podcasts, which deal with the topic of finance, even better taxes.

In each case, it depends on the individual objective, whether mandates are to be acquired and / or, for example, products are to be sold digitally. Depending on this, other methods and strategies, but also social networks are used.

How much does “one click” cost? Example

If you simply “only” book advertising, then you pay approximately 3.34 euros per click, for German target groups. If you have a conversion (sales / visitors) of 0.2%, every 500th visitor buys a product or one of your services.

• Price per click (without optimization): 3,34 Euro
• Conversion rate: 0.2% (500 visitors = 1 sale)
• Cost per person (lead): 1,670 euros / sale

In addition, of course, you need the appropriate social media channel, content, offers, and even an extra website if necessary.

To ensure that the costs do not explode and are precisely measurable(reporting), tax consultants hire social media agencies.

Define goals, social media workshop

Everything starts with the first step, including your social media marketing concept. If you haven’t had any experience with a social media agency before, here’s a quick overview of the general onboarding process.

Start of cooperation: get to know the tax firm

With reputable agencies like us, we don’t start placing ads right away(social ads). That would be absolutely inefficient! Without knowledge about you as a customer, your specific target group, your offer, no target-oriented social media strategy can be developed.

The first step is always to get to know each other. Company, history, goals, previous buyers, previous marketing activities and products, as well as future target groups, buyers and products, if applicable. Only through knowledge about their tax firm, their services and also their additional services, strategies for advertising in social media can be developed.

Target group: private individuals (B2C), companies or groups (B2B)

In terms of target group, capacity also plays a major role. Have you just set up as a tax consultant or are you already positioned with partners or even with branch offices?

In addition, there is the focus: B2B (tax advisor for companies), B2C (tax advisor for private individuals), a mix or also with additional services, for example an integrated lawyer.

Many parameters that are finally brought into structure in a joint workshop. The following concepts and marketing activities (plan) are directly linked to the findings (workshop). The first creatives (media and concepts) are then developed from this. As a law firm, you will also be involved in this step, through a further meeting in which the first results of the creative will be discussed.

Tailor ads to target audiences (and languages):

Community management, channel building

Depending on whether social media channels already exist or not, the next step is to set them up (channel, community, ad manager, social media software, editorial plans and so on). You can learn more about this in our general articles:

• Social media agency

Community management: content instead of “news

Just as important as channel building, subsequently becomes active community management, yes also for tax advisors. The community refers to the people who follow your social media channel(s). Best practice example from Youtube, with over 100,000 followers show how interesting the topic of taxes is for millions of people.

Social media is not just a news channel, this is about interaction with fans and followers.

To ensure that your social media channel does not become a boring news channel, good social media agencies build interaction with the community. In its simplest form, this can already be reactions to comments, or replies to private messages that will reach your tax firm. In a broader sense, it’s also about action, actively engaging the community, being proactive.

Ideal case: Content is so good that it gets shared.

If you want to know even more about community management, read more on our social media blog here:

• Community management

Paid / organic reach: building

But how do you build a large community? The magic word is paid reach. Some people will say that organic reach builds itself. Let’s say you generate 1 follower per day and every 5th one gets another person to follow you (which is very optimistic and assumes good content). How long will it take for them to have 1,000 followers / fans? Even after a year, you would barely have 500 people.

Therefore, we now come to building reach and of course, selling services and products, through targeted advertising on social networks.

Placing advertisements: Facebook, Instagram & Co.

Advertising on social networks requires a lot of know-how!

Here we want to give you a little insight into how targeted advertising is nowadays, for example through pixels, targeting or more specific tools such as geo-tracking. Your community is built and with the initial data, (simply put) friends and acquaintances can be reached more easily. Young entrepreneurs may have a similar circle of friends. You can reach them with social ads. As well as new target groups, through said targeting.

Likewise, we give you as a law firm in the following insights into how the efficiency of individual ads, in the second step, is increased by the social media agency. Let’s start with the target group and the target.

Reach target groups: Age, profession, interests

Active social media advertising then specializes in very specific target groups that are relevant to you. This is also where the magic of social media advertising lies! Through the many data that users disclose about themselves, whether locations, active“like” comments or following other channels (friends, companies and influencers), target groups can be excellently segmented for the placement of advertising. The better certain groups can be distinguished from each other, the more targeted the advertising can be.

An example?

For example, you could specifically reach (target) people who are interested in entrepreneurship, finance, people who own a latest smartphone model at the same time, live in Berlin-Mitte, Charlottenburg or Grunewald (rather wealthy), aged between 25 and 35, allso young entrepreneurs who could become long-term customers…. and so on.

Target group 1 in the example:

• Interests: Entrepreneurship, finance
• Smartphone model: New and expensive
• Place of residence: Berlin or more precisely Mitte, Charlottenburg, etc.
• Age: 25 – 35 years (founding period, no tax consultant available)
• …

That for only 1 target group for advertisements. For this purpose, other clusters (groups) of target groups are formed.

Target group 2 could be:

• Interests: Entrepreneurship, finance
• Smartphone model: New and expensive
• Residence: Hamburg or more precisely HafenCity, Eimsbüttel, etc.
• Age: 25 – 35 years (founding period, no tax consultant available)
• …

You see in comparison, the only parameter that changes was the place of residence. So you can also see how many different target groups can be adressed for your topics. The database of social networks, the mechanisms of advertising are so sophisticated that this was really only a simplified example!

But not only the target groups differ. The ads themselves are also played out in different forms in order to determine the most effective approach (conversion rate).

A/B tests: increase the efficiency of the advertisements

Another, important method in social media marketing is testing different ads (as well as target audiences).

Within these tests, simply put, different options are compared with each other and their achieved results (metrics) as well. Simply put, “does the photo work better without the video”? In the end, which medium generated more deals and new mandates for your tax firm?

For example, tested are:

• Target groups (as seen above)
• Photos (for example, content, single photo, gallery, …)
• Videos (for example, length, text elements, models, …)
• Texts (for example, content, text length, emojis, …)

This comparing and testing of different contents, within different target groups, gives statements about which ways are most efficient for your personal constellation, which are less and which advertisements are inefficient; this also happens, but is just quickly corrected.

This serves to optimise the cost of advertisements over the long term and, of course, to optimise sales promotion.

Facebook, YouTube, Instagram, LinkedIn and Co.

When it comes to choosing social networks, you have free choice these days. You can address a rather solid, older target group on Facebook, 20 to 35 year olds also Instagram, other target groups with a high thirst for knowledge can be reached via Youtube, e.g. via explainer videos or via ads that are played before these specific explainer videos.

Here, too, your social media agency is a valuable companion, because marketing activities on all these social networks, that costs a lot of money. Accordingly, you also focus the active use of networks that provide the greatest added value for your company. Better quality and an active community, see community management, than 5 different social media channels as a tax consultant and none of the channels is really cared for.

This is also how you achieve organic growth. Reach that everyone is looking for, after all, your own product gets around by word of mouth. That means referral marketing, for example because well-known people have marked a certain post of yours with “Like”.

However, all of this brings us back to a very important topic for tax accountants and social media marketing, understanding of tax matter.

Understanding and marketing tax

As mentioned in the introduction, marketing does not only require expertise in social media marketing, or the placement of advertisements, but also an understanding of taxes as a matter in itself, in order to be able to transport the content. Finally, the right questions must be asked, the right problems uncovered, so that the right and individual solutions can be designed in the marketing strategy.

Again, it’s all about efficiency, how many contacts should be approached without them becoming clients? Ideally, as few as possible (cost-efficient).

Advice and contact

You want to start as a tax consultant with social media marketing or increase the already existing performance? Then contact us now, we look forward to your inquiry and your project. Contact information and contact persons can be found here:

• Contact: Social Media Agency

Marketing Job or Do It Yourself

Many roads lead to Rome. You could train to become a social media manager, then work as a social media manager or performance marketing manager with a good salary. However, many people don’t want to go the career route, but earn money “quickly”. Fast usually means more risk, and that means self-employment.

If you search for the term “social media” in combination with the term “earn money”, you are probably looking for a quick and easy way to earn money on the Internet, more specifically in social apps.

Instruction: product, store, advertising

The most common way then leads beginners through PPC campaigns.

PPC stands for “pay-per-click

Step 1: Product and mini store

That means, you get yourself a special product, let’s say simply a certain car cleaner. For this you need a small website, a so-called landing page, e.g. with simple programs like wix (fast website creation). With some prior experience, WordPress or WooCommerce would also be an option.

Step 2: Create ads

In the second step, you choose a social network where you want to advertise. You create some media, e.g. photos, graphics and also texts and then play them out as ads. Learn a few basics here: Advertise.

PS: If you do PPC campaigns only on Google(AdWords), of course keywords are enough, here you don’t need media.

Step 3: Optimize the efficiency of the ads

After each ad has run a bit, disable the ones that don’t run well and focus on the ones that do.

Tip! Quality convinces and ensures regular customers (recurring sales).

Passive, part-time… Earn money

This makes it relatively easy to sell products passively, even on a part-time basis. The important thing is that you focus on a specific product and a target group that you get to know better and better.

So when someone asks us how to make money “quickly” in social media, simply put, the answer is usually PPC.

CPM simply explained: Definition

Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing term that refers to the price of 1,000 advertisements. This term also exists in the print sector. Here it is called the “thousand contact price” (CPM).

How much does it cost us to have 1,000 people see our advertisement?

If a website publisher charges 2.00 Euros, this means for you as an advertiser that you have to invest 2.00 Euros to get 1,000 impressions.

CPM is the most common method of pricing web ads in digital marketing.

Advertisers pay website owners a fixed fee for every thousand impressions of an ad. While an impression measures how often an ad has been displayed on a website, it does not measure whether an ad has been clicked. For this you use the click through rate (CTR).

CPM and CPC: What is the difference?

If you place online advertising (ads), you will be charged in two price models.

1. CPM (Cost per Mille) = cost for 1,000 impressions
2. CPC (Cost per Click) = cost per click

What is a good CPM?

What is a good price? In the end it always depends on the product, the industry and the competition. In the financial services sector, CPM values of up to 4.50 euros are acceptable. For retailers and chain stores rather 1.40 Euro, maximum 1.50 Euro. So if you are offered a CPM below this amount, then, generally speaking, that is a good deal.

Worldwide digital marketing

In 2021, online is expected to account for 52 percent of global advertising expenditure for the first time (source: Internet World). This is the general trend in spending on online advertising worldwide in the years 2014 to 2020, as well as a forecast up to the year 2024.

• 2014 – USD 146.62 billion
• 2016 – 191.87 billion USD
• 2018 – 283.35 billion USD
• 2020 – USD 332.84 billion
• 2022 – USD 441.12 billion*
• 2024 – USD 526.17 billion*

*Forecast from Statistia

Tip! Link Tracking with Google: UTM parameters

In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads.

UTM parameters: Definition and example

How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? UTM parameters are the answer.

Definition: visitors / follow links

UTM parameters give you the ability to identify your traffic (visitors) by their source (i.e. origin). For example, you can see which visitors came through page XY to your landing page for product XY.

• Read: UTM-Parameters

Impressions: Definition

If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or “edition”. There is no exact translation. Simply explained means Impression:

An impression is when a user perceives a certain content.

This can be an advertisement on Instagram, the display of an online store in Google search results or the read Native Ad article.

How do you measure impressions?

Impressions are important for website operators. In SEO (organic) but also in paid advertising.

The calculation of impressions is easy according to our definition from above: Every view is an impression.

But it is not “only” important to be seen, for companies it is always the sales, the sales that count in the end. So the next step is the click. This is how the user reaches our desired target, for example e-commerce.

Impressions are especially helpful in the monitoring of online projects, whether e-commerce, website, online seminars or social media campaigns. Certain key figures such as the CTR (Click Through Rate) or CPM (Costs Per Thousand/Mille), require the number of impressions as a basis for calculating the effectiveness of campaigns and clicks.

Impression vs. click

The difference between an impression and a click is simple.

1. With an impression a user can see content.
2. A click, takes place when the user actually follows the advertisement, i.e. clicks on it.

What is more valuable? The click, of course. The higher the commitment, the more valuable the user becomes as a potential buyer.

Social Media Agency: Consulting and strategy at a glance

Presence is one of the highest goals in social media marketing as well as in classical marketing methods and strategies. For banks, there are as many areas in which products can be advertised as there are extreme. These include complex issues, such as real estate management or portfolio management, but also the very frequently requested topics, of course often on the subject of account opening and loans.

In social media marketing, questions need to be answered. However, the questions should not only be answered, this would naturally involve very long texts, questions must be answered by pictures. The happy young woman at an ATM, the simple payment at the supermarket with her card, there are hundreds of situations in which the topic of banking can be presented positively. In particular it concerns the simple questions and fundamental advantages of their bank around only customers to generate.

For younger target groups, e.g. on Instagram, TikTok but also YouTube play just as for adults on Facebook and Twitter the same topics are important. Among the decisive criteria for bank and account choice are:

• Cash-free payment in the cinema, supermarket, everywhere
• Cash withdrawals at third-party cash dispensers
• Payment abroad when travelling and on short holiday
• Free app for the smartphone
• Online banking (TAN procedure) for easy transfer
• Digital account statements on the homepage or in the App
• Cash deposits possible
• Partner card for spouse or boyfriend, girlfriend
• Additional credit card

Goal in Social Media Management: Snack Content

These are the basic characteristics that a person associates with a bank. Central characteristics, modern procedures, service and reliability. All this must now be translated into a coherent concept for the social networks.

Of course, for banks, online marketing is not only about finding neww customers for accounts, but also about building society savings and even more complex issues such as:

• Estate Planning and New Construction Financing
• Financial planning for retirement provision and today
• Real estate management from property management to capital investment
• Portfolio management of equities, derivatives, indices and many more
• Private risk management
• Establish a foundation
• Pension management for old age

Many topics! Therefore it is worthwhile to have an experienced social media agency with you, because it can break down all complex facts into simple, explainable and easily understandable content. The result is the concept, from which the visual language is created again. In short, the social media agency’s concept and strategy is about making the bank stand out as one of the best. For different target groups, honest and credible.

In addition to this aspect, community maintenance and community management is a very important topic. Only an active community ensures that one’s own reach grows and that one thus gets more reach. This involves interactions between the photos and videos, because it is only through these interactions that the individual contributions are rated higher by the algorithm of social networks, so that more people are played out. That’s why we answer the question every day:

Which is the best bank?

But the added value of social media management also includes answering questions. For banks, this is where questions about account management arise, because this is often where the road to long-term customers begins.

• How long does it take to open a new account?
• What do I need to open an account?
• Which is the best bank?
• What is the basic account?

Your aim must be to play out the answers to this question to as many people as possible. In order to get enough reach, you can not only rely on the organic traffic, that is, the reach that is achieved without advertising the posting additionally. Depending on the network, this is between 6 and 14% of your own community. The reach is mainly influenced by their activity and the activity of their community. But you can’t get beyond a certain level, so you have to think about advertisements. Through advertisements you can reach extremely many people who you would not reach only through the organic traffic.

Adverts on Facebook, YouTube and Instagram

Yes, when it comes to social media marketing, you as a bank also have to think about paid reach. Advertising in social networks is extremely targeted thanks to the existing data basis. Not only the target groups can be very precisely targeted with advertisements, they can also find out which advertisement was the most successful and brought the most deals through various advertisements in later reporting and monitoring. In this way, advertising campaigns in social networks can be constantly optimized. But it gets even better.

Through retargeting, visitors to their own website can also be convinced of a deal at a later point in time by replaying advertising. Not each purchase decision is immediately met, therefore it is worthwhile itself user still over a few days or weeks geziert with appropriate advertising agency to bespielen. Retargeting even goes so far that advertisements are not simply played out randomly, they can go exactly to individual products and pages. If a user looks at thus a certain investment or a certain stock product, the action is registered and can be used later around the user a purposeful announcement for this one investment product or these one share to play out.

Target group definition has never been as accurate as it is now. From the already existing extremely precise target groups we can even determine additional interested parties who are not yet part of our target group definition but fit into the grid due to the proximity to our existing users. In simple terms, this means that if our investment sells especially to 40 year olds who are married, have certain interests, we can create target groups that have exactly these characteristics. In technical terms this is called Lookalike audience.

Reach get and Community develop

Aldi concepts, strategies, measures, productions and advertisements have only one goal, their bank should get reach! But what do you do with reach? Now it goes to the central core. From social media marketing, building the community. As already described at the beginning of the article, the main thing is to provide users with added value. Simple, briefly formulated messages. The right media in the form of photos and videos. In addition, there is the added value in the form of information, for example on our previously mentioned questions. In addition to this added value through information and media is the activity. Interaction and commitment is the currency in social networks. Simply explained, it means answering comments from users, whether it’s a question or not. Try to activate your community, for example through questions or surveys. Provide your users with further information. Either in your own network, cross media, e.g. from Instagram Photo to the continuative YouTube video with full explanation. Or to foreign media, for example renowned newspapers like Spiegel, Focus or Welt. Show them more than just advertising and marketing, give people a glimpse behind the scenes, show them employees from your team or present them to customers, your wishes and dreams.

Consultation and agency

You see, baking social media marketing yourself is very creative! Of course only if you have the right social media agency at your side. If you still have questions about social media marketing, management, community on trial or advertisements, then we look forward to hearing from you.

Earn money on the Internet with Facebook

Earning money on the Internet is not so easy, at least if you use the classic methods. Because here, of course, there is great competition! But what about social media? Can you still earn money here? As numerous examples from the media show, the most famous are probably currently influencers, social networks have an incredible power. So if you know how to target people, you can also target products. That’s exactly what Facebook ads do – they’re incredibly effective! With the new Facebook Ads 2.0 guide, you’ll learn everything you need to deliver strong performance in 2020.

• Facebook Ads Guide 2.0
• New recommendations! Top Social Media Software

Advantage Facebook Marketing and Ads

Here are just a few of the basic benefits at a glance:

• You can define your target group and audience exactly
• Funnel (processes over several steps) can be easily realized
• Both cold and warm contacts can be addressed
• Hardly any wastage due to extremely precise targeting
• Very high range achievable
• Ads can also be recommended directly to friends
• Logo (branding) is perceived subconsciously even without a click
• A lot can be achieved with a small daily budget (e.g. 20 €).
• ….

Facebook’s Ads 2.0 gives you a clear and above all very detailed guide! You can find all information about the online course right here:

• Facebook Ads Guide 2.0