Creating videos with AI: Insights

KI Erfahrung von Stephan Czaja (Co-Owner)

Last week, I published the big flagship article on AI in marketing. Today I’m focusing on AI videos and giving you an example project from our agency.

First of all: AI videos need planning, just like “normal” videos that you would shoot for Insta, TikTok, YouTube and co.K

The important thing is: AI videos also need planning. Just because the tools open up new possibilities doesn’t mean that strategy and structure are superfluous. On the contrary: the clearer you know your goal, the better the result will be. Just like with “normal” productions for Instagram, TikTok or YouTube: think first, then shoot – only digitally.

• Planning remains crucial
• AI is no substitute for strategy
• Clearly define goals

Important: You can see my own projects here, which I can talk and write about freely.

Video planning: What are you planning?

Was willst du kommunizieren und wie?

Before you start, you need to know what you actually want to produce. Are you looking for short, funny clips that will go viral or complex explanatory videos with added value? Do you want to work with an AI avatar, a voiceover or use yourself as the avatar? This decision determines the direction. AI is versatile, but the goal determines which tools you choose. It’s like cooking: You can have the best ingredients, but without a recipe, the result will be random.

An editorial plan and a keyword plan are also recommended. The keyword plan ensures that your videos are found for the right search queries – particularly important on YouTube. The editorial plan ensures that you publish regularly and link your videos together. This allows you to build up your reach over time, as viewers jump between clips instead of dropping out after a single viewing. Ideally, you should link the whole thing to your website or e-commerce for active link building.

• Keyword plan for visibility
• Editorial plan for consistency
• Crosslinks for reach

Create shorts & reels

For short formats such as reels or shorts, the combination of the right tools is crucial. ChatGPT for scripts, Midjourney for images, Freepik for design, HeyGen for avatars or Google Veo for videos – the landscape is constantly changing. Every month there are new models, updates, new players.

It is worth regularly testing which tools currently deliver the best results. Those who remain active here have a clear competitive advantage.

The best tools for reels and videos?

Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities… but what are the best tools for reels and videos?

Our current recommendations:

1. Google Veo 3
2. OpenAI Sora
3. Runway @ Freepik

Remember: Keyword and editorial plan

With good planning – i.e. keyword and editorial plans – scripts and visual processes can be perfectly prepared. Who speaks what? Which scenes will be shown? Which additional elements, such as titles or superimposed texts, increase attention? You can define all of this today before the actual production.

The end result is a video that is not simply “AI content”, but is tailored to your brand. Our own test videos have already generated tens of thousands of views on YouTube in the beta model – not because AI is magical, but because we put 80% of the work into planning before we fired up the tools.

• Combining the right tools
• Plan visual processes in advance
• Quality comes from preparation

Example: Short explainer video with 20k views

Example: Explain infographics

Example: Info-Tainment “Before and after effect”

Explainer videos and long formats

Many people think that AI is only suitable for short clips. The opposite is true. Long formats such as explanatory videos can also be produced entirely with AI. For example, we created a video that explains the function of a slimming syringe – complex, but implemented with AI in such a way that the information is understandable and visually attractive. Another example is a video that explains how to navigate a website. In the past, tutorials like this would have been a major project that took several days to produce. Today, you can implement them in a fraction of the time – and improve them at any time or create variants for other target groups.

• AI is also suitable for long videos
• Less production effort
• High content density possible

Example 1: Infographic (from above) also available as a long version for more information.

Example 2: Video for website, explanation of the main menu.

Video planning for 1 year

In the past, you would probably have needed a whole month of production for a year’s worth of videos. Studio, videographers, editors, protagonists – everything had to be coordinated. Today, with AI, you can implement a complete annual plan in much less time. Especially if you already have experience, it’s extremely fast. After more than ten years of brand development and content production at the agency, we know which processes are important – and that’s exactly what AI accelerates. Experience multiplies with technology. The end result is an output that would have previously consumed many times more resources.

• Month production vs. days with AI
• Experience + AI = speed
• Scalable annual plan possible

Content nach Keyword Plan (YouTube SEO)

Own video avatars: That’s me!

AI avatars are an exciting experiment. Yes, that’s me – in digital form. We have launched a test project to show how detailed you can create videos in the field of real estate investment or marketing with your own avatar. The result is amazingly close to reality. Voice, gestures, expression – everything looks authentic. You can see it here in Vibe Coding and further down, here in the post!

Of course, this saves time because I don’t have to invest an hour of production every time. An avatar can be created once and then used as often as you like.

Of course, this technology also has its limits. Video editing remains manual work, AI doesn’t do that yet. But if you have little time or want to create additional content, avatars are a great option.

And very important: recycle content

It gets particularly exciting when you recycle existing content: a blog post or SEO article can be cast in video form without you having to step in front of the camera yourself. This opens new doors for anyone who has previously worked more text-based and now wants to conquer video as a channel.

• Avatar saves production time
• Can be used multiple times
• Ideal for content recycling

Here is an example of mine:

AI videos as a game changer? Yes. Yes. And yes!

AI videos are more than just a short-term trend. They are changing how we think and implement content. Shorts and reels for quick attention, explainer videos for more in-depth content, avatars for efficiency and brand building – anything is possible. The key is not in the tool itself, but in the way you use it. Good planning, clear goals, well thought-out editorial and keyword strategies make all the difference. Then AI won’t become a toy, but a real game changer for your marketing.

• Short formats for reach
• Explanatory videos for depth
• Avatars for efficiency

Insight! Vibe coding with AI

Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing calculators. Today I’ll show you what vibe coding means, what problems it solves and how I’ve implemented over 100 of my own tools in the last few months – from real estate apps to fashion brand quizzes. Let’s go!

• Vibe coding with AI

The basic formula – and why it alone is not enough

The classic ROI: (profit – investment) / investment × 100. Sounds simple. The problem is the counter side: what is the “profit” from an Instagram post? If you haven’t defined it before you post, you can’t measure it afterwards. The first step towards measurable social media ROI is to define it in advance: what is this measure intended to achieve – sales, leads, applications, brand awareness? Each of these goals has different measurement points and different calculation logic.

ROI with social media ads: this is measurable

Paid social media can be measured most precisely. Meta Ads, LinkedIn Ads and TikTok Ads offer conversion tracking that directly links click → purchase or click → lead. For an e-commerce customer with a monthly meta ads budget of EUR 50,000, which generates EUR 200,000 in sales (with a 40% margin), the result is: Profit from campaign = EUR 80,000 margin – EUR 50,000 ads budget = EUR 30,000. ROI = (30,000 / 50,000) × 100 = 60 %. This is understandable, justifiable and budget-proof.

ROI with organic social media: how attribution works

Organic social media is more difficult to attribute – but not unmeasurable. UTM parameters on all social media links: Every link in bio, story, post and comment gets a UTM tag. In Google Analytics 4, you can then see how many conversions are attributable to social media traffic and how much revenue this traffic has generated. Multi-touch attribution completes the picture: social media is often not the last point of contact before a purchase, but it is a crucial step in the awareness funnel. Assisted conversions show this contribution.

Soft ROI: Employer branding and brand awareness

Not every social media return can be measured in EUR – but soft ROI can also be quantified. Recruiting example: If social media recruiting campaigns reduce the cost-per-hire from EUR 8,000 (headhunters) to EUR 1,500 (social ads), and you fill 20 positions a year, that saves EUR 130,000 annually. This is measurable value, even if no direct revenue is generated. Brand awareness: Share-of-voice improvement and sentiment score development can be tracked with tools such as Brandwatch or Mention – and set in relation to advertising equivalence values.

The most common ROI measurement errors

Last-click attribution: Social media gets no credit because the purchase came via Google – although Instagram was the first point of contact. Fix: Multi-touch attribution in GA4. No baselines: ROI measurement without comparative value is worthless. Always: What was the state before the campaign? Measurement periods too short: Social media needs 3-6 months to show impact – especially for awareness campaigns. Measuring ROI after 4 weeks leads to false conclusions. Forgetting agency costs: All costs must be included in the ROI calculation – agency fee, tool costs, internal working hours.

ROI reporting for management bodies

The C-level doesn’t need platform data – it needs business figures. A good social media ROI report for management includes: Sales/leads from social media channels (absolute and compared to the previous month/quarter), cost per acquisition from social ads compared to other channels, social media share of total marketing ROI, and a clear recommendation (increase budget / keep stable / reallocate). That fits on one page – and is read.

Frequently asked questions

What is a good ROI for social media ads?

In e-commerce, ROAS (Return on Ad Spend) of 3-5x (3-5 EUR sales per 1 EUR advertising spend) is considered solid. For lead generation campaigns: Cost per lead below the value that a lead generates on average, multiplied by the completion rate. Benchmarks vary greatly depending on the industry – what counts is the comparison to your own alternative channels.

Can you really measure social media ROI seriously?

Yes – with the right setup. UTM tracking, GA4 multi-touch attribution, pixels on the website and defined conversion events are the technical basis. What is not measurable: 100 % of all brand effects. But 70-80% of the impact is measurable – that’s enough for valid budget decisions.

How long does it take for social media ROI to become positive?

Paid Social Ads: 4-8 weeks until reliable optimization data, 3 months until stable positive ROI. Organic social media: 6-12 months for measurable sales or lead effects. Employer branding: 3-6 months until measurable recruiting improvements.

Start social media ROI analysis with Social Media One

Social media ROI: concrete calculation examples from practice

Theory is good. Numbers are better. Here are three practical cases from our agency work:

The most common mistakes when calculating ROI

Three mistakes that ruin every social media ROI:

1. Only last touch counts: Anyone who only values the last channel before the purchase as a source of conversion is systematically underestimating social media. Social often works in the upper funnel (awareness, consideration) – the conversion happens elsewhere.
2. Mixing organic and paid: Organic reach has no direct media costs. Nevertheless, it has costs (agency, content production). Both channels need separate ROI calculations.
3. Measure too short a period: B2B funnels last 3-9 months. Anyone who expects ROI after 4 weeks is measuring apples with oranges.

Related articles

• Social media KPIs: Which metrics are relevant for ROI
• Preparing social media reporting for the C-level
• Influencer marketing calculator: calculating ROI and costs
• Social media strategy for large companies
• Request a social media agency with a focus on ROI

More on the topic: Performing a social media audit – Performance marketing ROAS – Monitoring tools

What is the TikTok Shop?

The TikTok Shop is an integrated e-commerce platform within the TikTok app. Users can discover and buy products directly in videos or live streams – without having to leave the app. This ensures a seamless shopping experience and makes TikTok one of the most exciting channels for social commerce.

How the new shopping experience works

The principle is reminiscent of classic teleshopping, only digital and with much greater reach. Companies present their products directly in TikTok’s feed or in the livestream. Integrated product links take users to the point of purchase with a single click – directly in the app. No jumping off, no extra store – conversion directly where the attention is.

Advantages for companies and brands

• Direct sales in the app – without detours
• Huge reach thanks to the TikTok community
• Easy entry even for smaller companies
• Logistics taken over by TikTok on request

Particularly exciting: TikTok offers the option of taking over storage and shipping. This means you don’t have to worry about logistics, but can concentrate fully on content and marketing.

Who can use the TikTok Shop?

Basically any brand or company with a business TikTok account. A few prerequisites apply, but it is also possible for smaller companies to get started. TikTok primarily appeals to a young, trend-conscious audience – but established companies can also benefit greatly with the right strategy.

Social commerce rethought: entertainment meets sales

TikTok Shop combines entertainment and shopping in a completely new way. Users don’t just see your product – they can buy it immediately. This is no longer traditional marketing, but active selling in real time. Influencers, creators and brands merge into a new sales model with enormous reach.

How to use the TikTok Shop effectively

You want to get started but don’t know how? No problem. At Social Media One and CM Creator, we’ll help you build your TikTok strategy. From setting up your store to producing videos, livestreams and ads – we work with you to develop a format that suits your product and your target group.

Whether you are just starting out or already have experience in social media marketing – the TikTok Shop offers a new dimension in sales. We help you to fully exploit this potential.

Conclusion: Now is the perfect time

The TikTok Shop is launching – and you can be part of it right from the start. Use this new e-commerce platform to combine reach, conversion and brand loyalty directly in one app. Getting started has never been easier.

If you have any questions or want to get started right away, get in touch with us. We’ll show you how to use TikTok specifically for your business – strategically, creatively and with real impact.

What social commerce is – and how it differs from e-commerce

E-commerce is the purchase on a website or in an app. Social commerce is buying directly on a social media platform without leaving the app. The key difference: with social commerce, the impulse to buy arises at the moment of content consumption. Someone watches a TikTok video about a hair care routine, clicks on the linked product and buys – without media disruption, without distraction, without a long decision-making process. The conversion rates at this moment are significantly higher than with classic ad-to-website flows.

TikTok Shop for Retail: How it works

TikTok Shop enables the direct integration of a product catalog into TikTok. Creators link products directly in their videos and Lives – users buy without leaving the app. Three things are crucial for retail companies: firstly, a clean product feed (titles, descriptions, images according to TikTok guidelines), secondly, a creator network that can authentically recommend the products, and thirdly, live shopping events that perform very strongly in combination with discounts and creator hosts in Germany. Brands such as Schwarzkopf use creator commerce on TikTok specifically for product launches.

Instagram Shopping: More than just a product catalog

Instagram Shopping has been established for years – but many companies only use it as a product catalog without a strategy behind it. What works: Reels with product tags (the user sees the product in the video and can buy directly), stories with shopping stickers (high click-through rate with a warmly warmed-up audience), and collaborations with creators that show products in their real context. Deichmann combines influencer content with Instagram shopping integration – organic creator content is also played out as an ad with a direct checkout link.

Creator commerce: Who sells best?

Surprisingly often: micro-creators (10,000-100,000 followers), not mega-influencers. Micro-creators have closer relationships with their community, higher engagement rates and their recommendations appear more credible than paid mega-influencer posts. For social commerce, conversion is more important than reach. A creator with 30,000 followers who gets 5% of their audience to make a purchase is more valuable than a creator with 500,000 followers and 0.2% conversion. Social Media One places creators from a 200+ network who are optimized for commerce performance.

Social commerce strategy for established retailers

The most common mistake: Viewing social commerce as a separate channel instead of as part of the overall strategy. What works: Identify best product segment (highest organic search volume, matches creator content), creator test with 10-15 creators in 4 weeks, performance analysis (which creator, which format, which price points convert?), scale top performers with paid amplification (Spark Ads). Budget for getting started: 5,000-15,000 EUR/month for creator fees and product samples. After 3 months, reliable data is available for strategic decisions.

Frequently asked questions

Does TikTok Shop also work for premium products?

Yes, but the strategy is different. Premium products need more storytelling and trust-building, less direct product push. Live shopping with a detailed product presentation works better for premium products than short creator videos.

How do I integrate social commerce into my existing e-commerce system?

Via product feed integrations (Shopify, WooCommerce and most store systems have direct TikTok and Instagram integrations). Inventory, prices and product data are automatically synchronized.

Which category works best on TikTok Shop?

Beauty, hair care, fashion, household products and food top the performance charts. But: with the right creator and format, almost every category works – the authenticity of the product recommendation is crucial.

TikTok Commerce Strategy with Social Media One

TikTok Shop for Retail: Setup in 5 steps

TikTok Live Shopping achieved conversion rates of 3-8% in early rollout markets – well above the e-commerce industry average of under 2%. (Source: TikTok for Business)

Retail companies that enter the market now will secure a head start over hesitant competitors:

1. Verify business account: Submit extract from the commercial register, imprint, tax ID. Verification takes 2-5 working days.
2. Upload product feed: CSV import from Shopify, WooCommerce or Händlerbund. Product images must be TikTok-compliant: square or 9:16.
3. Activate affiliate program: Creators can tag products directly. Commission: 5-20% depending on the category. This creates genuine UGC commerce without any posting effort on your part.
4. Test live shopping: TikTok Live with product presentation and real-time interaction. Conversion rates of 3-8% are normal in this environment.
5. Track ROAS: TikTok Attribution Window Default: 7 days. Always use a standardized attribution model for channel comparison.

Instagram Shopping as a second pillar

TikTok Shop and Instagram Shopping are not mutually exclusive – they complement each other strategically. While TikTok scores with impulse purchases and creator content, Instagram Shopping is suitable for curated collections and lifestyle brands. Shopping tags in reels and stories translate organic reach directly into conversion without media disruption.

• Link product catalog via Facebook Business Manager
• Activate shopping tags in posts, reels and stories
• Creator Collabs: Influencers tag products directly in their organic posts
• Drop strategy for new collections: Teaser via Stories, launch via Reels with shopping tag

The most common mistake when launching social commerce

Importing product pages directly from the webshop without customization – that doesn’t work. TikTok users buy emotion, not specs. Product descriptions need to be adapted to the platform tone: shorter, action-oriented, with social proof. What is considered good product copy in traditional e-commerce looks like yesterday’s advertising on TikTok.

To the complete TikTok marketing strategy for companies – how to strategically combine TikTok Shop, creator cooperations and organic content.

Related articles

• TikTok for companies: Strategy and getting started
• Instagram Reels for companies: Strategy and production
• Calculating social media ROI: Formula and practical examples
• Social media trends 2026: What companies need to know now
• Request a social commerce strategy

More on the topic: TikTok Shop Setup – Instagram Shopping Strategy – Social Media E-Commerce

Behind the Scenes: Video “How to radio advertising”

Short video, below you will find the tips to read + bonus tip!

Marketing tips: What social ads and radio spots have in common

A radio spot is like an advertisement on social media: It has to generate immediate attention and convey a clear message. These three principles from online marketing have helped me with this:

1. brand dropping: constant presence

In social ads, you often see the brand name several times – on the radio, it needs to be repeated audibly. Our spot mentions “CannaZen” several times to anchor it in the minds of listeners.

2. communication of benefits: state clear benefits

Listeners want to know quickly why they should be interested in a product. That’s why we mention the advantages right at the beginning: “Fast as an FC counterattack, safe as a Jonas Hector kick.”

Do you already know CannaZen?

Fast like an FC counterattack. As sure as a Jonas Hector kick.
CannaZen delivers medicinal cannabis to your home in just 48 hours. You have to try it!

Order online now at CannaZen.de with delivery in just 48 hours.
Click on CannaZen.de. Exactly, CannaZen.de.

3rd bonus tip: Clear call-to-action

Every good advertisement ends with a directcall-to-action. This is particularly important for radio commercials because there is no visual element. We therefore clearly say: “You have to test this!” and “Click on CannaZen.de. That’s right, CannaZen.de.” That’s how the website sticks.

20 seconds Yeeeeeah!

A short commercial has to catch the ear. A strong introduction, targeted repetition and clear benefits ensure that the message sticks. If you advertise yourself – whether online or on the radio – remember: the first few seconds are crucial! And never forget a clear call-to-action.

What is Discord? Quickly explained!

Discord is a free communication platform that was originally developed for gamers (similar to Twitch in a marketing context). It enables text, voice and video chats and offers server-based structures on which users can interact with each other. These servers can contain different channels for different topics, allowing for organized and specialized communication. Discord has now established itself beyond the gaming community and is used by a wide range of interest groups, including educational groups, study groups and social clubs.

5 facts about Discord for marketers

1. Communication platform for text, voice and video chats
2. Popular with gamers and communities
3. Offers server and topic-specific channels
4. Supports bots and integrations
5. Free of charge, with premium options (Discord Nitro)

How does Discord work? Explanatory video

A video is worth a thousand words, isn’t it? Here’s Discord quickly explained for you:

Place advertisements on Discord

Discord offers various possibilities for advertising and marketing:

1. Partnerships and sponsoring
2. Discord Server
3. Discord Ads
4. Nitro gifts

Partnerships, sponsoring and Discord Server

Companies can partner with popular Discord servers or influencers to promote their products or services. Create your own Discord server to build a community around your brand. This can serve as a platform for exclusive offers, announcements and direct customer contact.

Discord Ads and Nitro gifts

Although Discord does not offer traditional Google Ads or Facebook Ads (or Meta Ads) style ads, you can advertise creatively by integrating bots and other tools. Read more about Discord Ads here. Nitro is Discord’s premium service. You can offer Nitro subscriptions as gifts or contest prizes to increase participation and interest in your server.

Marketing tips for Discord

How can you use Discord? Here are 5 quick tips and then an XL 10+ minute explainer video if you want to learn more about Discord in marketing. Let’s take a look at Discord, what you can do:

1. Community development
2. Interactive content
3. Personalization
4. Engagement tools
5. Exclusive offers

Community development and interactive content

Build an active and engaged community. Use regular events, polls and exclusive content to keep members happy. Use Discord features like voice and video chat to host interactive content like live streams, Q&A sessions and webinars. Customize your server and bots to match your brand identity. This creates a consistent and professional environment for your community.

Engagement tools

Use bots and other tools to increase engagement. Examples include music bots, game bots and moderation bots.

Exclusive offers

Reward your community members with exclusive offers, discounts and early access to new products or services.

Discord in marketing? Comparison with TikTok, Instagram and YouTube

Let’s take a look at the “3 biggest competitors”:

1. Discord vs TikTok
2. Discord vs Instagram
3. Discord vs YouTube

Discord vs TikTok: What to look out for?

TikTok focuses on short, viral videos and reaches a younger target group through creative, visual content and trends. In contrast, Discord enables in-depth interactions and community building through structured text, voice and video chats. While TikTok encourages quick, short-term engagement, Discord provides a platform for regular events and specialized discussions.

• Short, viral videos vs. in-depth community interactions
• Young target group and trends vs. specialized interest groups
• Short-term commitment vs. long-term commitment
• Discord vs TikTok

Discord vs Instagram: What do you need to know?

Instagram is a visual platform that is great for branding and quick updates, with features such as Stories, Reels and IGTV. In contrast, Discord offers server-based structures for specialized communication and continuous exchange through text, voice and video chats. While Instagram allows for quick, visually appealing engagement, Discord encourages regular and specialized interactions within communities.

• Visual branding and quick updates vs. specialized communication
• Stories, reels, IGTV vs. themed servers and channels
• Rapid engagement vs. continuous exchange
• Discord vs Instagram

Discord vs YouTube: What’s the difference?

YouTube is the leading platform for video content, ideal for longer, informative or entertaining videos and reaches a wide audience through subscriptions and comments. In contrast, Discord provides a platform for continuous interaction and community building through text, voice and video chats in topic-based servers. While YouTube focuses on creative, visual presentations, Discord promotes interactive and specialized communication.

• Longer, informative videos vs. continuous interactions
• Broad audience through subscriptions vs. specialized interest groups
• Creative video presentations vs. interactive community discussions
• Discord vs YouTube

Use Discord? Short explanatory video for companies

Target group: Generation Alpha & Z and Discord

Generation Alpha, born from 2010 onwards, is growing up entirely in a digital world. They are familiar with smartphones, tablets and other digital devices and prefer visual and interactive media. Discord offers an ideal platform to reach this generation. Use Discord to share visual and interactive content such as videos, GIFs and memes. Generation Alpha values both education and fun. Offer content that combines both to capture and hold their attention. With these strategies, you can effectively use Discord to reach Generation Alpha and build an engaged community.

Learn more about here:

• Generation Alpha

Demographics and definition: Generation Alpha

Generation Alpha, born between 2010 and probably 2026, are the children of the millennials. They are growing up entirely in a digital world and have access to smartphones, tablets and other digital devices right from the start. Generation Z, born roughly between 1997 and 2012, has experienced the transition from analog to digital media and makes intensive use of social media. Both generations are technologically savvy, but Generation Alpha is fully digitally savvy, while Generation Z is adaptable to new technologies.

• Generation Alpha: Born from 2010 onwards, children of the millennials, completely digital.
• Generation Z: Born 1997-2012, transition from analog to digital, social media intensive.

Technological affinity of both generations

Generation Alpha has grown up entirely in a digital world and is often referred to as “digital natives”. They have had access to smartphones, tablets and other digital devices right from the start. Generation Z has experienced the transition from analog to digital media. They use social media intensively and are adaptable to new technologies.

Direct comparison: What you need to consider!

Media consumption: Alpha vs. Z

Generation Alpha prefers visual and interactive media such as YouTube, TikTok and child-friendly apps. This generation mainly consumes content via visual platforms and interactive media. Generation Z uses a variety of platforms, including Instagram, Snapchat, TikTok and YouTube. They consume content quickly and prefer visual and short content.

• Generation Alpha: Prefers YouTube, TikTok, interactive media, parents as mediators.
• Generation Z: Uses Instagram, Snapchat, TikTok, short content, values authenticity.

Communication and interaction

Generation Alpha interacts heavily via visual and voice-controlled assistants such as Siri and Alexa. Parents are often the mediators in product use and decision-making. Generation Z values authenticity and direct interaction. They prefer brands that are transparent and socially engaged.

Values and attitudes

The values and attitudes of Generation Alpha are still emerging, but it is becoming apparent that they are strongly influenced by the values of their Millennial parents, who are focused on sustainability and social responsibility. Generation Z places a high value on diversity, inclusion and social justice. They are skeptical of traditional advertising techniques and prefer personalized and relevant content.

Buying behavior of the generations

The purchasing behavior of Generation Alpha is strongly influenced by parents. Products that offer education, fun and interactivity are popular with this generation. Generation Z has reached its own purchasing power range and shows a preference for online shopping. They research thoroughly and rely on reviews and recommendations on social media.

Effective marketing strategies

Marketing strategies for Generation Alpha should include interactive, visual and playful content. This content should be distributed on channels such as YouTube Kids, apps and interactive learning platforms. Authentic, short and relevant content should be created for Generation Z.

• Generation Alpha: Interactive, visual, playful content, channels such as YouTube Kids, apps.
• Generation Z: Authentic, short, relevant content, social media, personalized approach.

What are bidding strategies?

Bidding strategies are a central element in online advertising campaigns, especially with Google Ads and other pay-per-click(PPC) platforms. They determine how much you are willing to pay for each click, impression or conversion. Depending on your goals and budget, you can choose between different bidding strategies to maximize the effectiveness of your campaigns.

Types of bidding strategies

3 Example of bidding strategies:

Cost per click (CPC)

With this bidding strategy, you pay a certain amount for every click on your ad. This strategy is well suited if you want to increase traffic to your website and are willing to pay for each visitor.

Tip: Quickly calculate the CPC? Use our free CPC calculator.

Cost per Mille (CPM)

Here you pay a fixed amount for a thousand impressions of your ad. This strategy is well suited if you want to increase the visibility of your brand and consider the number of impressions to be an important goal.

Quickly calculate the CPC? Use our free CPM calculator.

Cost per acquisition (CPA) / costs per lead (CPL)

This strategy is based on how much you are willing to pay for each conversion. For example, a conversion can be a purchase, a registration or a download. This strategy is particularly effective if you are targeting conversions directly and want to align your marketing spend with the value of each individual conversion.

Our tip for this too: calculate free of charge with our CPA calculator.

Choosing the right bidding strategy

Choosing the right bidding strategy depends on various factors, including your goals, your budget and the nature of your campaign. Before deciding on a bidding strategy, you should clearly define your goals and ensure that the strategy you choose best supports those goals. It is also important to regularly monitor the performance of your campaigns and make adjustments where necessary to achieve optimal performance.

Oh yes, and… Don’t forget A/B tests

In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven way to achieve this goal is the A/B test. Efficiently reduce advertising costs with:

• A/B tests

In this example, the landing page to which your new leads are sent via ads. Don’t forget, this must also be conversion-optimized.

What does advertising on Google cost?

The cost of a Google Ads ad that goes to 100,000 people can vary greatly and depends on several factors, including the level of competition in your industry, the bidding strategy you choose, the quality of your ad and the relevance of your keywords. Typically, Google Ads pays for ads either per click (CPC), per impression (CPM) or per conversion (CPA).

In general, the more profitable the industry, the higher the competition, the more expensive:

• Little competition: 1-4 Euro
• Medium competition: 5-9 Euro
• High competition: 10+ Euro

For a rough estimate: If we assume an average CPC of 10 euros, you would pay around 10,000 euros for 100,000 people to see your ad. However, this amount can vary depending on the factors mentioned.

• Advertising costs: 10,000 euros
• CPC: 10 Euro
• People reached: 100,000 euros

Costs money, brings advantages

5 advantages of Google Ads (and other PPC platforms):

1. Reach: Reach a large target group
2. Flexibility: Adjust your ads and budgets flexibly
3. Measurability: Track and analyze the success of your campaigns
4. Targeting accuracy: Targeted ads to relevant users
5. Fast results: Immediate visibility and potential customer contacts

Bidding strategies maximize your ROI

Bidding strategies play a crucial role in online marketing and can have a significant impact on the success of your campaigns. By choosing the right bidding strategy for your goals and budget and continuously monitoring and optimizing it, you can effectively achieve your marketing goals and maximize your ROI.

The first step to advertising on TikTok

However, as the platform is still quite young, many companies are still very unsure about how they can really advertise effectively and profitably on TikTok. In this article, you will find out what you should look out for when choosing the right advertising format and designing your advertising material and what costs you may incur when placing TikTok advertising.

Since 2016, when TikTok was still known as “Musical.ly”, it has been possible to place advertisements in the popular app. Since then, the platform has developed steadily and now offers you a wide range of advertising formats and options for target group segmentation(targeting).

To be able to advertise on TikTok, you must first register on the “TikTok for Business” platform and set up a new campaign. You should also define your target audience and choose the form of advertising that best suits your objectives. Thorough planning and preparation is important to ensure that the advertising is appealing to your respective target group and thus performs profitably.

We summarize:

• Registration on the “TikTok for Business” platform
• Setting up a new campaign
• Definition of objectives and target group
• Selection of a suitable form of advertising
• Planning & preparation of the content

What are the costs for placing TikTok ads?

The costs for TikTok advertising are variable and depend on various factors, including

• Selected display format
• Target group
• Bidding system
• And more

TikTok offers a variety of advertising formats that can be relatively inexpensive compared to other social networks such as Facebook and Instagram. A professional agency with effective, creative content and targeted targeting can achieve ad rates of under €0.40 per 1,000 impressions. Of course, you also need to add in other costs, such as for content creation or influencer marketing.

However, it should be noted that the actual costs for TikTok advertising depend on your individual campaign objectives and your respective target group and can therefore vary greatly. For specific information, it is advisable to contact TikTok directly or alternatively a certified TikTok marketing partner.

Are you interested in working with a TikTok agency and would like advice on individual prices? We will be happy to advise you: Contact

What options are there for advertising on TikTok?

Here are 4 of the most popular ad formats on TikTok that you can use as a business to reach your target audience:

1. In-Feed Ads
2. Brand takeover ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

In-Feed Ads are short advertising videos that appear between the natural content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisements that are displayed as soon as the app is opened and consist of either an image or a short video. They take up the entire screen and contain a link, for example to your company’s landing page.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. As a brand, you ask users to take part in a specific, predetermined challenge by uploading a video that must be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a very high interaction rate.

4. branded effects

Branded effects are special visual effects that you can use in TikTok videos to specifically display products or brands in a certain context.

In a nutshell: The various advertising formats offer your company a wide range of opportunities to advertise effectively on TikTok and reach your target group. The choice of the right advertising format depends on various factors, such as the individual campaign goals of your company and the respective target group.

Which format is recommended for advertising on TikTok?

This always depends on the individual advertising goals of your company. In-Feed Ads are often a good way to get started with advertising on TikTok. Here the advertising budget is freely definable – so you can place your first ads on TikTok at low cost and try them out.

But: You should of course only advertise on TikTok if you have the right advertising material for it.

How important is content when placing ads on TikTok?

As TikTok is mainly based on short videos, the video is an essential factor for the success of TikTok advertising campaigns and therefore also promises lower advertising costs. Due to the special, native style of the short videos on TikTok, production costs can also be kept very low.

TikTok is completely visual and aims to capture users’ attention through entertaining, creative and memorable videos. Most TikTok ads are therefore video ads, which can be 5 – 60 seconds long.

Of course, the video must not only be visually appealing, but also attract the attention of the target audience and convey a clear message. Otherwise, it is important that both the appropriate format of the video and the right tone are selected and are suitable for TikTok as a platform to increase audience awareness and engagement.

In most cases, it makes sense to work with a TikTok agency: they usually have their own creative team that provides support with content conception, video production and posting the videos, among other things. Ideally, the agency also has its own content creators who can implement the video ideas directly. This also makes it possible to take short-term TikTok trends into account in the videos and thus significantly influence the reach and success of the content.

By hiring a TikTok agency that already employs its own content creators, you can save a lot of money.

In short, video is the most important medium for interaction between advertisers and users on the TikTok platform. If the video is good, the costs for TikTok advertising will also be correspondingly low.

Ads for TikTok stores

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform.

• TikTok Shop

Is it worth using an agency to place advertising on TikTok?

To avoid high costs and expensive mistakes when placing TikTok advertising, it can make sense to hire an agency that specializes in TikTok.

A good agency already has demonstrable use cases and experience in various industries and can therefore offer valuable expertise in the successful scaling of ads. Large TikTok agencies that frequently place ads with six-figure budgets per month and can demonstrate corresponding experience are particularly recommended.

To summarize: The cost of a TikTok agency is low compared to the potential benefits you can bring to your business. A TikTok agency will help you build and optimize your TikTok presence to address your target audience and ultimately achieve your business goals.

Are you looking for a professional TikTok agency? Let an expert advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

TikTok is, as mentioned at the beginning, the fastest growing social media platform in the world – for this reason, you as a company should take the opportunity to position yourself on TikTok and thus secure a competitive advantage over your competitors.

TikTok advertising makes it possible to achieve a large reach at comparatively low costs. In contrast to other social networks such as Instagram, Facebook, YouTube & Co: Here, the reach decreases as advertising prices rise. It is therefore time to become active on the forward-looking platform and start advertising on TikTok.

That’s why it pays to advertise on TikTok

Ads on TikTok were first introduced in 2016, when the app was still known as “Musical.ly”. Since then, the advertising platform on TikTok has continued to evolve. Today, TikTok offers a variety of advertising formats and target group segmentation options. If you want to advertise on TikTok, you need to register as an advertiser on the TikTok for Business platform and set up a campaign. We would like to show you exactly how this works with these instructions.

Instructions: Where do I have to register to place TikTok ads?

To register for the TikTok ad manager, you must first create a TikTok account or log in with an existing account. You must then follow the steps in the instructions to be able to place ads on TikTok:

1. Go to the TikTok Ads website (ads.tiktok.com) and click on “Sign up”.
2. Enter your login details or log in with your TikTok account.
3. Select your country / region and your currency and click on “Next”.
4. Enter your account information, including your name, e-mail address and password.
5. Confirm your e-mail address by clicking on the confirmation link that TikTok will send to your e-mail address.
6. After confirming your email address, you can use TikTok’s Ads Manager to create and manage ads.

You are now registered for the TikTok ad manager. To finally place ads, follow the instructions below.

Instructions: How do I place ads on TikTok?

After you have registered on TikTok and signed up for the Ads Manager, you can now place your own TikTok Ads. To do this, proceed as follows:

1. Visit the TikTok Ads website at https://ads.tiktok.com/.
2. Log in with an existing account.
3. As soon as you are logged in, you can create an advertising campaign by clicking on “Create campaign”.
4. Select the ad target type you want to achieve (e.g. traffic, conversions or app installs).
5. Enter the details of your ad group and ads, including your target audience, budget, bids and creative content.
6. Review your campaign and submit it for approval.
7. Once your campaign has been approved, it will be placed on TikTok and can be seen by users.
8. There are different types of ad formats on TikTok, including In-Feed Ads, Brand Takeover, Hashtag Challenges and Branded Effects. It’s best to find out about the different options in advance and choose the format that best suits your marketing goals.

Which format is recommended for advertising on TikTok?

In general, this always depends on your advertising goals. In-Feed Ads are ideal for starting and trying out TikTok ads. The advertising budget is freely definable here. This means you can also test your first ads with smaller budgets.

But: You should only do this if you have the right advertising material for it.

7 elements you need to consider when placing TikTok Ads

When placing TikTok Ads, there are some important points to consider that are crucial to the success or failure of your ads. Below you will find the 7 most important elements to consider when placing TikTok ads.

1. Target group
2. Creativity
3. Music
4. Authenticity
5. Call-to-action
6. Duration
7. Branding

1st target group

Make sure you understand the target audience of your promotional video and tailor your message accordingly. TikTok has a comparatively young target group, so you should adapt your message accordingly.

2. creativity

TikTok is a platform known for its creativity and innovation. Try to present your advertising message in a creative way to attract attention and impress your target group.

3. music

TikTok is known for its music and sound effects. Use catchy music or a memorable sound effect to support your message and inspire your target audience.

4. authenticity

TikTok is a platform focused on authenticity and personality. Make sure your promotional video is authentic and that your brand is presented in a way that appeals to your target audience.

5. call-to-action

Don’t forget to include a clear call-to-action at the end of your promotional video. This will encourage your target group to visit your website or get in touch with you.

6. duration

Make sure that the video is not too long, as the attention span of viewers on TikTok is very short. Try to get your message across in 15 to 60 seconds.

7. branding

Make sure your brand is present and clearly recognizable in the video. Include your logos and brand colors in the video to ensure that your target group associates your brand with your advertising message.

This guide will help you to create a successful TikTok advertising video and then place it as an advertisement on the platform. If you need more extensive support in the area of advertising on TikTok, it is advisable to consult a TikTok agency. The following section will tell you whether the cooperation is worthwhile for you.

When is it worth working with a TikTok agency?

An agency that specializes in placing TikTok ads will help you avoid expensive mistakes. Because the expertise of a TikTok agency lies in using suitable advertising media and formats profitably.

In addition, a professional agency has proven experience and a very good understanding of the target group and knows which content performs particularly well on TikTok and generates a high level of attention. This maximizes the success of advertising and helps the company achieve its goals.

In most cases, the return on a collaboration exceeds the costs. For these reasons, working with a TikTok agency is generally worthwhile.

Are you interested in working with a professional TikTok agency? We will be happy to advise you on your options: Contact us

Conclusion: That’s why it’s worth advertising on TikTok

Companies that don’t want to miss out on the compelling benefits of TikTok – the fastest growing social media platform in the world – should seize their opportunity now to gain a competitive advantage over their rivals. You can do this by taking action and advertising on the platform. In contrast to Instagram or Facebook, advertising on TikTok is currently much cheaper. However, it is always important to present the right content to your target group.

It often makes sense to work with a TikTok agency. They are familiar with the platform and have experience in finding the right content for your target group.