Advantages for your real estate website

1. Increased dwell time
2. Offer added value
3. Build trust
4. Lead generation (!)
5. Positioning as an expert – bonus, so to speak

Increased dwell time – advantage #1

Visitors who find useful tools on your website spend more time on it. This not only improves your SEO, but also increases the likelihood that they will use your services. What’s in it for you? A longer dwell time increases the chances of interactions, which can ultimately lead to a higher conversion rate.

Offer added value – Advantage #2

By offering your visitors free and useful tools, you increase the added value of your website. This promotes visitor loyalty and ensures that your website is perceived as a valuable resource. What’s in it for you? A valuable website attracts returning visitors and strengthens customer loyalty in the long term.

Building trust – Advantage #3

When visitors see that you provide helpful tools and information, they build trust in your brand. This can lead to higher customer loyalty in the long term. What’s in it for you? Trust is the key to repeat customers and can encourage word of mouth, which in turn generates more traffic and leads.

Lead generation – advantage #4

Providing these calculators can help you generate new leads. Visitors who use your tools may be more likely to get in touch or sign up for your newsletter. What’s in it for you? More leads mean more potential customers, which broadens the base for future business.

Positioning as an expert – Advantage #5

By providing professional tools on your website, you position yourself as an expert in your field. This strengthens your credibility and reputation in the industry. What’s in it for you? As a recognized expert, you will gain the trust of new customers more easily and increase your market presence.

Social media effect! Sharing, sharing, sharing!

With the interactive calculators on your website, you offer your visitors real added value that they are happy to share in their social networks. Whether on WhatsApp, Facebook or LinkedIn – users will recommend your tools to others. What’s in it for you? Greater reach and more visitors thanks to the viral spread of your content. You can also share these tools on your own social media channels to further strengthen your brand and attract new visitors.

Explanatory video: This is what the Immo calculators look like

In partnership with Immobilien Guru x Real Estate Experience. Don’t miss a new plugin, follow me on YouTube x Lukinski. And PS: Do you already know my tool for YouTube links with follow function?

What can the tool do? The most important calculators for investments

With the “Real Estate Calculator” plugin, you offer a variety of calculations that are essential for real estate investments and capital investments:

Net yield calculator

Calculate the net return on your real estate investment by taking income and expenses into account. An indispensable tool for any investor who wants to know the actual return on their investment.

Gross yield calculator

This calculator helps to determine the gross yield by calculating the ratio of annual rental income to the purchase price of the property.

Cash flow calculator

With this tool, you can calculate the monthly and annual cash flow of your property. This is particularly useful for monitoring the financial health of your investment.

Purchase price factor calculator

Determine the purchase price factor by comparing the purchase price of a property with the annual rental income. This tool helps you to better estimate the value of an investment.

Embedding a calculator is super easy: With shortcode

Embedding the calculators on your website is child’s play. After installing the plugin, you can insert the various calculators using a simple shortcode. This way, your visitors can immediately start performing the calculations they need. Here is an example of how easy it is:

[names_calculator_shortcode]

Simply insert this shortcode into the desired area of your website and the corresponding calculator will be displayed. This allows your visitors to use the tools directly without having to leave the page.

Download now for only 49 €

Our WordPress plugin “Real Estate Calculator” is now available for only 49 €. With this small investment, you can significantly enhance your website and offer your customers an invaluable service. Whether for estate agents, property managers or private landlords – this tool is an asset to any real estate website.

Conclusion

Invest in our WordPress plugin “Real Estate Calculator” and turn your website into an indispensable tool for anyone working in the real estate sector. Benefit from the advantages of a higher dwell time, increased user satisfaction and improved lead generation. Get your plugin now and increase the value of your website!

Subscriber Link Generator: Create & copy now

Link generator for more F0llower: Function

Why did I develop the Subscriber Link Generator?

Generating YouTube followers is no easy task, but they are particularly valuable and sustainable. Platforms such as TikTok and Instagram have algorithms that constantly require new content. Videos are often only played for 24 hours and then never again. In contrast, YouTube plays videos for weeks, months and even years. This offers long-term reach and continuous viewer numbers.

Challenges of YouTube follower generation

Many link to their YouTube channel from their website or via other social media such as Instagram and TikTok. Although these links increase reach, they do not necessarily lead to new followers. This is where the crucial trick comes into play: the subscriber link. This special link prompts users to follow your YouTube channel as soon as they click on it.

Subscriber Link Generator

To save you the trouble of searching for this trick, I have developed the “Subscriber Link Generator”. This tool is easy to use and saves you time and effort. With just a few clicks, you can generate a link that leads directly to the subscription request on YouTube.

Using the Subscriber Link Generator

1. Enter link: Simply enter the link to your YouTube channel in the tool.
2. Create Link: Click on the “Generate” button.
3. Copy Link: Copy the generated subscriber link and paste it into your social media profiles, blog posts or websites.

Optional:

• Test link: Opens your follow link in a new tab
• Send E-Mail: Sends link directly as e-mail

Advantages of the Subscriber Link Generator

The biggest advantage of this tool is the immediate invitation to subscribe to your channel, which increases the likelihood of gaining new followers. You don’t have to hope that visitors to your channel will find and click the subscribe button themselves. With the subscriber link, this happens automatically.

Small marketing tools like the Subscriber Link Generator can make a big difference when it comes to increasing your YouTube followers. They are easy to use and offer instant results. Try the Subscriber Link Generator and see for yourself how quickly and easily you can gain more subscribers. Good luck!

Disable block widget

If you already know your way around WordPress, paste this code into your theme editor.

If you don’t have any experience with it yet, after the codes we have a simple 4 step guide with screenshots for you.

Disable block widget

With this line, you can disable the block widgets:

Disables the block editor from managing widgets.
add_filter( ‘use_widgets_block_editor’, ‘__return_false’ );

Source: WP Code US

Speaking of which, you can use this to disable the “new” Gutenberg editor.

Disable Gutenberg Editor

Disable Gutenberg Editor:

Disables the block editor from managing widgets in the Gutenberg plugin.
add_filter( ‘gutenberg_use_widgets_block_editor’, ‘__return_false’ );

Error: Before / After

Here’s a quick recap of the error you either already have on your WordPress system or will get after updating to WordPress 5.8.

Before: Widget work as always

Update: WordPress 5.8

Then comes your update to version 5.8.

After update: Error over error

After the update, depending on the plugins, error after error. With Multilingual (eg WPML) in e-commerce, it becomes quite extreme. Also, “legacy” texts attaching everywhere, for privacy. To each, individual widget. If you’re not just managing 1 site, but maybe 5, 10 or 20, you’ll want to get back to standard, fast.

What now? This is how you insert the code (above)!

Solution: Code for Theme Editor

Open the “Theme Editor” in the menu. Here you add this code to your “functions.php” as shown in the screenshot.

Learn to install (FTP, MySQL) – Part 1/5

Part 1/10 – Learn about WordPress setup and how to set up a WordPress system fresh yourself in 3 steps.

Tip: Want to learn even more about WordPress? Visit the Lukinski Masterclass!

First of all, you need 1) an FTP user to upload your WordPress files and 2) a database (MySQL) for the content (posts, authors, etc.) that WordPress will access later and 3) the data upload, preferably with a tool like FileZilla (free). Here you can see all steps in detail, article: Install WordPress.

You”ll learn in Part 1:

1. Installation
2. FTP
3. Data upload
4. MySQL

Key links:

• WordPress (free CMS)
• FileZilla (free FTP tool)

German tutorial

Setup in 5:08 minutes – part 2/5

Part 2/10 – Learn the most important steps you need to know when setting up WordPress. This is all about the basics, a simple, fast loading site with no frills! With 6 steps, you’ll have your WordPress set up. First, set 1) the permalinks, your URL structure, followed by the 2) page title and the creation of 3) home page and 4) blog page. Finally, your 5) logo and your 6) main menu. Your website is already set up.

You”ll learn in Part 2:

1. Settings
2. Permalinks
3. Page title
4. Home page
5. Blog
6. Logo
7. Main menu

Install Theme (Upload, Activation) – Part 3/5

Part 3/10 – In this video you will learn the basic skills to install your own WordPress themes. In our example, you’ll see how to upload and activate a theme (purchased from themeforest for $59) in a few seconds.

You”ll learn in Part 3:

1. Download
2. FTP
3. Enable
4. Settings

Expansion of website, e-commerce & co. – part 4/5

What can you do with WordPress? Create your own blog for your ideas, a website for your company or clients, but you can also build a complete online store from WordPress with landing pages and multilingual content. This way you can present your idea to the whole world almost overnight. In this video I show you how easy you can expand your shop in terms of design and functions using Themeforest.net.

Your possibilities with WordPress as a basis

• Blog and magazine
• Corporate website
• Online shop or e-commerce
• Landing pages for campaigns
• Multilingual content
• …

Setting Home Page, Blog, Category and URL – Part 5/5

In this video, you’ll learn how the WordPress system basically works, with its essential (and most important) basic features. Pages, posts, categories and URLs are the first step in building websites and e-commerce. Here you’ll learn how to create and set up your home page, as well as your blog roll. After that, we’ll take a look together at your first categories and basic URL structure, permalinks.

In this video, you’ll learn:

• System fundamentals
• Why Page, why Post?
• Category
• URL

Writing SEO texts: Search engine optimization for Google, e-commerce & Co.

After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before you use software like Google Search, XOVI, etc., use your brain. Your planning, your “story”, your writing style shape every article. Visitors read the content and decide within seconds whether an article is convincing or not.

• Writing SEO texts

Create Facebook App for use

Tip! Here you can find our XXL Guide to the topic Facebook Ads. In this article you learn:

1. Create Facebook App for use
2. Comment Generate and embed comment code

If you have not yet created your own application in facebook for developers, this is your first step. Just sign up here and create an app:

• Facebook for developers – Create registration and app

Comment Generate and embed comment code

In the next step you generate your own code. It is important that you get it into your header.php. This usually works in two ways with WordPress.

1. The best way is to include the code in your theme backend. Most themes support embedding directly from the backend. Then you don’t have to make any changes to the theme. You place the code where, for example, the code from Google Analytics is located.
2. Directly in the theme via your WordPress backend via Design > Editor. Then open the header.php and insert the code cleanly, best directly after the tag.
3. Recommendation! Better go over your Child Theme and change a copy of the header.php, then you will have no problems with the theme update.

Here you can generate your code:

• Facebook comments for website / WordPress – Get code

This is what the generated code looks like. The appID is your individual ID.

<div id="fb-root"></div>
<script>(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = "//connect.facebook.net/en_DE/sdk.js#xfbml=1&version=v2.8&appId=1453051238274088";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>

Screenshots of the developers tutorial

Here once again all steps in individual screenshots:

Exchange WordPress and Facebook comment function

Besides the script you will also get a small div box for embedding in the front end of the page. The procedure here is similar to the script. Only that you edit the single.php. If you are working with a theme, the code may also have to be placed in comments.php or similar. Like in my example. You can include the code everywhere in your page or only on single pages. We replace the comment function directly. If you want the comments on single pages, just insert the code directly into the blog posts, etc. This is how you change the comment function globally.

Importantnt, you have to replace your URL (in my case http://lukinski.com) for the global variant with :

< ?php echo get_permalink(); ?>

1. Directly in the theme via your WordPress backend via Design > Editor. Now open the single.php and replace the WordPress code or exclude it.
2. Recommendation! Do the same with your Child Theme and change a copy of the single.php.

<div class="fb-comments" data-href="< ?php echo get_permalink(); ?>" data-numposts="5"></div>

Voila.

Screenshots of the code exchange

In my example the comment code was not in the single.php but in a single comments.php. I copied this into my child theme and replaced the whole comment code with the new Facebook comments. If you work in the single.php, make sure to remove only the comment code. In the example the whole comments.php was replaced.

Facebook comment function in the blog

Ready the whole thing looks like this!

Photoshop Tutorial: Webdesign or Screendesign

Quick screen design or web design in Photoshop

Screenshot of the screen via print key (Windows), top right

Photoshop, create new project. Photoshop will give you directly the right dimensions, mostly HD 1920×1080. Depending on the screen of course differently. If you have two screens, now comes the intermediate step, you have to cut the graphics. You can do that easily with Ctrl + Alt + C. Here you can find more Photoshop Shortcuts.

<

Create new layer, create group, create mask and off you go!

In the end, you can save everything for web and devices and quickly send it or take it with you to a customer presentation.

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Classical WordPress Editor or nevertheless Composer?

For a professional this is no problem at all, he writes a few lines of code with HTML and CSS and it’s done. But the principle of a content management system is to manage large amounts of data and ideally to make them easily accessible, editable and deletable for users. Therefore, it is recommended to have a nice user-friendly interface that is easy to work with even without a lot of technical knowledge.

Principle, design with shortcodes

In order to style pages relatively simply, the idea of using shortcodes was born. These shortcodes combine more complicated code into simple tags that can be used by the user. A simple example would be to pack a nice headline into a shortcode:

[ headline ]Here is the headline[ /headline ]

… the element is then given a special color, a special position, perhaps a different font, font strength and much more. Before we start typing complicated HTML and CSS properties, it would be wise to just use the term headline. And that’s exactly how the principle of shortcodes works: You pack more complicated, long codes into simple little snippets. The problem with this principle is that you need a lot of visual imagination, because the user sees code, not a nicely formatted headline. And now imagine that we only increase the complexity a little bit and include tables, with exactly the same distances between them, which are then also colored in the background, individually, once blue, once yellow, once orange. This is where shortcodes reach their limits, at least for the non-technician.

New: Composing in the WordPress Editor

In order that content can be easily placed and is also directly visually visible, in its approximate position, in its approximate form, there have been various alternatives to the standard WP editor for some time now: Composer. You can usually download these, install them in your WordPress system and off you go. All important downloads can be found here and again at the end of the article.

The first step is to install the Composer of your choice like a normal plugin in your WordPress Dashboard. In a further step you activate the plugin as usual. What has changed now? Pages and articles. Let’s take a look at your WordPress Dashboard first. Here you will find all important points for you once again in an overview, from blog posts to media to comments and extensions. Pages and posts are relevant for our task today. Pages and posts differ in principle only in that you categorize and chronologically arrange posts like in a classic blog. Pages are all static pages like your terms and conditions, contact pages or “About us” but also the start page and so on.

The most important WP dashboard elements for your website:

Enable WP Composer

In the following example we use the layout editor in WordPress Themes Enfold (found here). No matter if you use the Layout Editor or the Visual Composer of the WP Bakery, you will find a blue button in every single page or post, which leads you to the Composer or switches the mode from the WP Editor to the Composer.

Many advantages, much flexibility

Let’s first take a look at the countless advantages that the Composer brings to you. On the one hand we have the responsive compilation of content for computers and for mobile devices. The Composer allows you to view columns and rows as individual elements and to adapt them to the size of your screen, i.e. desktop, tablet or smartphone. Furthermore, you have a visual interface, you do not need HTML, CSS or shortcodes to create strong elements like video backgrounds. All elements within the pages or posts can be moved easily and intuitively via drag and drop. The structure of the individual elements is defined and always the same, this gives your website a uniform look and gives the user orientation and therefore less disturbance during the visit.

Further advantages:

• Elements are freely positionable – even without HTML, CSS knowledge

<Media, pictures, etc. are easy to integrate

• We can create layouts as templates
• …<

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columns, cells and structure

Let us now look at picture 4. There you will find the conclusion of the small introduction to working with visual editors in WordPress. This is also the last step in my workshops, because working with a composer is very intuitive and can be learned best by trying. It doesn’t take much time either, because the elements are usually limited to twenty. With an independent training the use of the composer is easier and faster understandable. The results will quickly be very good, because the application is really easy with a little guidance and imagination:

My tip: Keep it simple

Look at the structure in figure 4, often none of the special headings need to be, a text field is sufficient. Set a section or work with a column, place a text element here and see what happens. Via the preview (top right on your editing page), you can see the result in a new browser tab. Now go a small step further and place a line our first text field. Make a headline out of the text field and at the very end position a new text field. Done. You can simply copy these fields in a composer and create three or four or five paragraphs. This way you can quickly create a layout and even new employees can quickly learn and show them how effective content management works

If you have any further questions about content management, content marketing, wordpress or workshops for the training of your employees, then give us a call. We have efficient and strong workshop concepts that we have tested many times in close cooperation with our customers and clients. You can also benefit from our experience and know-how as online entrepreneurs and consultants.

• Download: Visual Composer<
  </Of code canyon.

But at this point again the explicit warning, use Composer only very focused for a handful of pages to not unnecessarily prolong the loading speed.

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How to reset your WordPress password?

Sometimes you forget your WordPress administration password or need a new one for a customer project. In my case it was the latter. This little tutorial will show you how to change WordPress users and passwords easily. Since I hear about this problem frequently – through searches, friends and customers – I wanted to write a quick post about how you can change your WordPress password in a few seconds, create new users or update your current user account. This little feature even encrypts your password automatically in MD5.

So with just a few clicks and a few inputs you can create or update a new user account within seconds. Let’s get started:

Step 1: Change password via SQL database

All you need is the free PhpMyAdmin SQL database tool. Most providers like one.com or 1und1.de have already integrated the tool into their customer account. If you are working on your notebook (localhost), you will also find PhpMyAdmin preinstalled if you enter http://localhost in your browser. So you can access your database directly. Via SQL command you can easily change the data set.

• Free PhpMyAdmin Download

Step 2: Find and edit wp_users

In PHP my Admin open your database for the WordPress system you want to edit, open the table wp_users (wp_ is the default prefix and can vary)

Step 3: SQL command for password change

Now click on the tab “SQL” in the upper menu. In the tab “SQL” you can enter commands directly. Therefore click on the menu SQL tab. Now enter the following command in the new window:

update wp_users set user_pass=MD5('newpassword123') where user_login='admin'

Now change two variables, first enter your password where it says “newpassword123”, then add the name of the user where it says “admin”. Confirm the entry by clicking on the “Go” button. In a fraction of a second you should receive a message that the table row has been updated. That’s it – you have changed your password, MD5 encrypted and can now log in directly to your system www.url.de/wp-admin.

WordPress Password changed!

Congratulations, this little tutorial has shown you how you can easily change your WordPress password. This will save you a lot of time and phone calls for your customer project, your next blog or your friendly, weekend help campaign. This will save you a lot of time and you can update and change users within WordPress using PhpMyAdmin – whether they know the password or not. All you need is the table wp_users and the simple SQL command update.

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After the new interface, I of course have a few tips for you, among others on the international orientation of the Search Console.

What is Google Webmaster Tools or new Search Console?

Anyone who runs a website or an online shop and wants to bring it forward in the search engine, through better search engine positioning, which must analyze its own page or the online shop and optimize. How you stand in the search engine, that is, at Google – Google itself shows you in the in-house software Google Search Console.

Impressions in the search engine

Here you can see, for example, how many impressions your page has reached. Impressions, that is the number of views within search results. So if we search for “Immobilienmakler Berlin” and our page is on position 8, the user must first scroll down to this position, so that we get an impression.

Clicks in the search engine

More important are the clicks. Every click that is made after an impression is registered and stored by Google. In the Google Search Console I can then view all the results and the resulting performance.

From this I can draw conclusions about which pages I invest my time in. Because of course a big project has hundreds or thousands or even tens of thousands of subpages. But often only “a few” are important, and you have to put all your energy into them. One of the things that helps here is an ABC analysis. Which page brings us the most impressions and which offers the most potential, e.g. because it is just before page 1 or just before position 1 in the search results.

Set up Google Search Console

Here you can find my detailed description how to set up Google Webmaster Tools or new Search Console.

Let’Let’s move on to the new design and interface of the Google Search Console.

User interface: New beta for webmasters

Chic, modern and less cluttered! White has become a subtle, dark grey. The new design of Google’s user interface has adapted to the new important features, mobile first! While the Webmaster Tools were previously only flawlessly accessible from the desktop, the new Search Console is also cleanly and beautifuly accessible from mobile devices.

Overview – performance, index coverage and improvement

First: The overview. In 3 clear diagrams you can see, graded by priority, the most important results. First the performance overview, with impressions and clicks. Directly behind that the index coverage with erroneous pages and suggestions for improvement for the mobile view.

Performance overview – search query analysis with clicks and impressions

What exactly clicks and impressions are, I had already explained in the introduction to the article. Each impression is a view in the search results and each click, therefore, a “click on this impression”. Collecting clicks is the high good for any website and online store. Because every click is a potential visitor and therefore buyer or prospect.

Many online shops spend vast sums on advertising agencies that improve search engine optimization. For many, however, a cornerstone is enough, it does not always have to be the expensive work of an advertising agency.

Further down you will see the individual results, which you can of course also filter.

The default view goes to 3 months. But you can also change the settings to e.g. 28 days (the last 4 weeks).

Index Cover – Faulty Pages

In the index coverage, Google displays all pages with errors. Here you can look at your individual pages and make improvements. The fewer errors are displayed, the better.

For the elimination of the errors in the index coverage there are many very good tutorials on the Internet. E.g. these are recommended for beginners and novices.

Index Sitemap – Page structure and updating

A sitemap is important for websites and online shops. In the sitemap are all pages that we “consider relevant”. Every time we update a page or when we publish a new page, it appears as an update or new publication in the sitemap. This actively alerts Google, as well as other search engines (if linked), that something has changed on our site. By permanently and regularly updating our site, we can improve our search engine positioning. There are also many practical and simple solutions for the sitemap, e.g. for WordPress. Many use e.g. SEO Yoast for sitemaps.

User friendliness on mobile devices

Google has now changed the display in the search results to “mobile first”. As a site owner, you should therefore always remember to think about the mobile view first. Meanwhile, the user and search behavior has changed so much that most people access information on the go. Even online shopping is done mobile today.

Google recognized this trend long ago and has also meanwhile informed all webmasters and page operators about it. Since September 2018, all search engine results have also been tailored to mobile pages. Therefore, much emphasis is also placed on this point in the Google Search Console. Therefore, when creating websites for your company, always remember to put the mobile view in the foreground. You only adjust the tablet and desktop version afterwards. Should you be working with your WordPress system directly in the desktop version, always try to imagine a simple mobile view. This helps with the web design!

Links – Internal linking and external backlinks

Backlinks are extremely important but also the internal link structure should be considered. Here is a brief explanation of how internal and external links work.

Internal links and best practice: SPIEGEL ONLINE

The internal link structure helps users to stay longer on the own page (dwell time) through clicks on further information. The internal structure also helps search engines to recognize linked articles. A good best practice example for internal linking is a site like SPIEGEL ONLINE. Here, every new article is linked to other, more detailed information. Users who inform themselves about a current news item can thus quickly access further information. This creates topic complexes and you can build up relevance for certain areas.

External Links: Backlink building

It would be even better if your website or your online shop gets a backlink from SPIEGEL ONLINE. The more renowned the linking portal operator is, such as the renowned magazine SPIEGEL, the better the link. On the one hand because the portal itself has many visitors who will click on this link to find more information on your page, on the other hand because the search engines also pay attention to which pages are linked from the renowned pages.

Compare the situation in the search engine with a large bar. Suddenly a prominent person comes into the room and this prominent person goes to an acquaintance. She talks to her and suddenly everyone wants to know who this other person is and why you don’t know her yourself yet, although she is here every day. So suddenly more and more people are interested in the “acquaintance”, by the reputation of the prominent person. In the same way, the more people read this platform, the more prestigious the platform, the higher quality the link. The more quality links you collect, the better the rankings in the search engine.

Importantly, the more quality links a project collects, the better the search engine rankings. It is important to pay attention to quality, not quantity. Links should always come from high-quality sites, many links from unimportant sites, do not help your site at all! Concentrate only on links from high quality portfolios or reputable portals.

DSVGO: Data protection requires clear notice

The new data protection law of the European Union, DSVGO for short, has changed a lot for website operators and online shops that operate in the European market. Therefore, you must also point out to users in the privacy pages that you use services from Google or Google Search Console. The notice must, as you may already know, be wrapped in a cookie bar. This cookie bar must be displayed to all users, whether desktop, tablet, smartphone or 4K TV. The user must be actively notified here about the use of cookies and programs, he or she must have access to the privacy pages and must be able to confirm or decline. Practical tools are available free of charge online, such as the EU Cookie Bar for WordPress.

International alignment with Google Search Console

If you want to align your website or online shop internationally, you should ideally use different domains or a more comprehensive analysis tool. If you are not mainly concerned with search engine optimization, the easiest way is to use different country domains. For the USA (.com), Great Britain (.co.uk), Italy (.it), Spain (.es), China (.cn) or France (.fr). The different URLs are registered individually in Google Webmaster Tools and so you have the individual languages cleanly separated in individual accounts.

However, if you want to make your search engine optimization even more precise, you need tools that are subject to a fee. Free online tools for search engine analysis are no longer sufficient. Therefore, you need more annoying programs with more extensive data packages to analyze and optimize your own website. Such programs are e.g. Xovi.

These were the most important innovations of the Google Search Console and the most important tips for beginners and newcomers in search engine optimization for websites and online shops. Anyone can teach themselves the skills, e.g. through good YouTube tutorials like this one!

YouTube tutorial on search engine optimization: SEO for beginners

SEO in short: 15 minutes Basic

https://www.youtube.com/watch?v=qrWJOVJMLQE

SEO in long: 60 minutes basics

WordPress basic settings for the start

Google Analytics: For user behaviour on the site

Text Optimization. How to write good articles

Problem: Simply copying HTML tables is unclean

For employees in companies it is important, they should not copy any tables, otherwise we have, as described, a lot of “trash” in our HTML code. The HTML code is not visible in the “visual” area of the editor. To edit it you have to click on “Text” in WordPress Editor. If code is simply copied, it takes small snippets with it that we don’t want. Here is a direct example from practice:

Example – Bad HTML of a table

There are now many things copied here that are not visible:

<th class=”headerSort” tabindex=”0″ title=”Sort Ascending” role=”columnheader button”>No.</th>
<th class=”headerSort” tabindex=”0″ title=”Sort in ascending order” role=”columnheader button”>district</th&gt
<th class=”headerSort” tabindex=”0″ title=”Sort in ascending order” role=”columnheader button”>area</th>

So we see that Copy & Paste takes a lot of stuff away.

Example – Good HTML of a table

That way it would look clean:

<th>No.</th>
<th>District</th>
<th>area</th>

Solution: HTML table template

You have to use or get to know a little bit of HTML. It is best to save it for a short time and then copy or edit it:

• Tip1 :
  and
  only at the beginning

  only at the end

• Tip 2: use it only in the first line and close it again (th means “Table Headline)
• Tip 3:
  opens a row and

  closes it (tr means “Table Row”)

• Tip 4: opens a value or a box and

  closes it (td means “Table Data”)

Here is a table with 3 columns and 3 rows:

<table>
<tbody>
<carry>
<th>heading 1</th>
<th>Heading 2</th>
<th>Heading 3</th&gt
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
</tr>
</tbody>
</table>

This is what the finished table looks like:

Another example with 2 columns and 2 rows:

<table>
<tbody>
<carry>
<th>heading 1</th>
<th>Heading 2</th>
</tr>
<carries;
<td>Text 1</td>
<td>Text 2</td>
</tr>
</tbody>
</table>

Another example with 4 columns and 5 rows

<table>
<tbody>
<table>
<th>Heading 1</th>
<th>Heading 2</th>
<th>Heading 3</th>
<th>Heading 4</th&gt
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
<td>Text 4</td>
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
<td>Text 4</td>
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
<td>Text 4</td>
</tr>
<tr>
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
<td>Text 4</td>
</tr></tbody>
</table>

Add more columns and rows

You get more rows by starting or closing a new table row within your table <table>…</table> each time. This looks like this:

<carry>
…
</td>

Depending on the number of columns, the “Table Data” must be inserted
<carries;
<td>Text 1</td>
<td>Text 2</td>
<td>Text 3</td>
<td>Text 4</td>
</tr>