Advantages for your real estate website

1. Increased dwell time
2. Offer added value
3. Build trust
4. Lead generation (!)
5. Positioning as an expert – bonus, so to speak

Increased dwell time – advantage #1

Visitors who find useful tools on your website spend more time on it. This not only improves your SEO, but also increases the likelihood that they will use your services. What’s in it for you? A longer dwell time increases the chances of interactions, which can ultimately lead to a higher conversion rate.

Offer added value – Advantage #2

By offering your visitors free and useful tools, you increase the added value of your website. This promotes visitor loyalty and ensures that your website is perceived as a valuable resource. What’s in it for you? A valuable website attracts returning visitors and strengthens customer loyalty in the long term.

Building trust – Advantage #3

When visitors see that you provide helpful tools and information, they build trust in your brand. This can lead to higher customer loyalty in the long term. What’s in it for you? Trust is the key to repeat customers and can encourage word of mouth, which in turn generates more traffic and leads.

Lead generation – advantage #4

Providing these calculators can help you generate new leads. Visitors who use your tools may be more likely to get in touch or sign up for your newsletter. What’s in it for you? More leads mean more potential customers, which broadens the base for future business.

Positioning as an expert – Advantage #5

By providing professional tools on your website, you position yourself as an expert in your field. This strengthens your credibility and reputation in the industry. What’s in it for you? As a recognized expert, you will gain the trust of new customers more easily and increase your market presence.

Social media effect! Sharing, sharing, sharing!

With the interactive calculators on your website, you offer your visitors real added value that they are happy to share in their social networks. Whether on WhatsApp, Facebook or LinkedIn – users will recommend your tools to others. What’s in it for you? Greater reach and more visitors thanks to the viral spread of your content. You can also share these tools on your own social media channels to further strengthen your brand and attract new visitors.

Explanatory video: This is what the Immo calculators look like

In partnership with Immobilien Guru x Real Estate Experience. Don’t miss a new plugin, follow me on YouTube x Lukinski. And PS: Do you already know my tool for YouTube links with follow function?

What can the tool do? The most important calculators for investments

With the “Real Estate Calculator” plugin, you offer a variety of calculations that are essential for real estate investments and capital investments:

Net yield calculator

Calculate the net return on your real estate investment by taking income and expenses into account. An indispensable tool for any investor who wants to know the actual return on their investment.

Gross yield calculator

This calculator helps to determine the gross yield by calculating the ratio of annual rental income to the purchase price of the property.

Cash flow calculator

With this tool, you can calculate the monthly and annual cash flow of your property. This is particularly useful for monitoring the financial health of your investment.

Purchase price factor calculator

Determine the purchase price factor by comparing the purchase price of a property with the annual rental income. This tool helps you to better estimate the value of an investment.

Embedding a calculator is super easy: With shortcode

Embedding the calculators on your website is child’s play. After installing the plugin, you can insert the various calculators using a simple shortcode. This way, your visitors can immediately start performing the calculations they need. Here is an example of how easy it is:

[names_calculator_shortcode]

Simply insert this shortcode into the desired area of your website and the corresponding calculator will be displayed. This allows your visitors to use the tools directly without having to leave the page.

Download now for only 49 €

Our WordPress plugin “Real Estate Calculator” is now available for only 49 €. With this small investment, you can significantly enhance your website and offer your customers an invaluable service. Whether for estate agents, property managers or private landlords – this tool is an asset to any real estate website.

Conclusion

Invest in our WordPress plugin “Real Estate Calculator” and turn your website into an indispensable tool for anyone working in the real estate sector. Benefit from the advantages of a higher dwell time, increased user satisfaction and improved lead generation. Get your plugin now and increase the value of your website!

1. catchy beginning

Every video needs a strong start. This first impression is crucial to captivating viewers. Start with an exciting moment or a compelling question. Then show the main problem or need your project will solve.

• Capture the attention of the audience immediately
• Present the main problem or need

2. presentation of the team

You are the engine behind your project. Introduce yourself and your team in detail to build trust and credibility. Emphasize your qualifications, experience and passion for the project.

• Introduce yourself and your team in detail
• Emphasize qualifications and passion for the project

3. explain the project

Clarity is key. Explain your project in understandable terms and use visual aids like animations and graphics to illustrate complex ideas. Show how your project will improve people’s lives.

• Explain your project clearly and understandably
• Use visual aids for illustration
• Emphasize how your project will improve people’s lives

4. show prototype or progress

If you have already developed prototypes or made progress, show them. This greatly increases the credibility of your project. Showcase the work you’ve done so far and the results you’ve achieved.

• Present prototypes or progress to date
• Show results and achievements

5. rewards and support opportunities

Explain in detail what rewards supporters can receive when they back your project. Show how these rewards add value and why it’s worth becoming part of your campaign.

• Explain the rewards in detail
• Show the added value of support

6. social evidence

Prove that your project is already receiving support. Share media coverage, testimonials from satisfied customers, or expert opinions. This is how you build trust with potential supporters.

• Parts media coverage and expert opinions
• Show satisfied customers or supporters

7. funding target and schedule

Explain how much money you need and what it will be used for. Give a realistic timeline for completing your project so supporters know what they’re getting into.

• Explain the funding goal and how it will be used
• Give a realistic schedule

8. call to action

Finally, encourage viewers to support your project. Use clear calls to action like “Support us now” or “Share this campaign with friends.” Make it clear how important their support is.

• Encourage support and sharing
• Make clear the importance of their support

9. contact details and social media links

Provide ways for viewers to contact you if they have questions. Encourage them to follow you on social media to get updates about your project and stay in touch.

• Offer contact options
• Encourage following on social media

10. conclusion

End your video with a strong impression and a summary of the main points. Thank viewers for their interest and possible support.

11. optimization for mobile devices

Make sure your video works well on mobile devices, as many people visit Kickstarter on their phones. A mobile friendly display is crucial.

12. length of the video

Usually keep your video to about 2-3 minutes to avoid losing the viewers’ attention. Shorten it to the essentials.

13. quality

Make sure you have good video and sound quality to make a professional impression. Clear images and good sound are essential.

14. testing and revising

Test your video on different audiences and gather feedback to improve it. Be ready to make adjustments to ensure it’s as compelling as possible.

Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.

Kickstarter Kamapgne example: Jeremy Fragrance raised 31x more, totaling 780,000 euros!

Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:

• Kickstarter campaign
• Create Kickstarter Campaign
• Kickstarter Project Page
• Kickstarter Rewards
• Kickstarter examples

Content planning: strategy before production

How is high-quality video content created for social media, YouTube and website blogs? Today I’m giving you a look behind the scenes – from strategy to production to publication. Using two screenshots as examples, we’ll show you how we produce content for YouTube & social media – always with the aim of increasing visibility, building community and ultimately achieving conversions – whether in the store, in the newsletter or via push notifications.

Before we even start rolling the camera, one thing is certain: the theme. Because there is a clear plan behind every single video. The focus is on the target group, search intention and SEO. We draw up editorial plans for at least a quarter in advance – including keyword research and structure.

YouTube video strategy: “How we produce strategic content – from the idea to the finished video!” – PS: We use shorts (short format) directly for Instagram, TikTok, X, LinkedIn, Facebook, Snapchat.

For Doktorfy, for example, we rely heavily on search terms such as “Abnehmspritze”, “Saxenda”, “BMI calculator” or “calorie requirement”. These terms are not only used in the video titles and descriptions, but also in accompanying blog articles, which in turn link to the videos.

Formats: Longform meets shortform

A central element of our system: each video production produces several formats. As the screenshot below shows, we produce both YouTube long-form videos with a length of 3-5 minutes and shorts under 60 seconds for each topic. Both versions address the same topic, but with different depth and appeal.

“Another tip for anyone with a new brand, the first 1,000 followers are always the hardest – I still love building channels completely from 0, ultra organic. You’ll be all the happier with 10,000-follower brands, 50,000-follower brands, etc.”

This not only ensures reach on various platforms, but also increases recognition. The long form explains, the short form triggers interest. Both always lead back to the next touchpoint – either to a store link, the next video or the blog.

Content nach Keyword Plan (YouTube SEO)

Quickly explained on YouTube:

Workflow after the shoot: editing with strategy

After the shoot, the editing begins – and for us, this is more than just technology. In tools like CapCut, we work with a clear goal: to keep the attention of the community. How do we do that? Through targeted cuts, zooms, text overlays, arrows, markers, screenshots and animations.

The second screenshot shows what this looks like. On the left is the raw material, on the right the finished cut, in which, for example, calorie information from a web calculator is shown and highlighted. Everything that is displayed is tailored to the user: easy to understand, visually clear, direct to the message.

Videoschnitt in CapCut Pro für Produktivität

Publishing & SEO: The flow decides

Our content is not simply uploaded – it is embedded. Each video is integrated into the corresponding blog post, including relevant keywords, text summaries and links to further information. This creates complete info hubs on every topic.

The videos link to each other: shorts lead to longforms, longforms lead to the blog, the blog leads to the store. Each content module has a job – and they all have the same goal: to lead the user to a conversion. This can be a purchase in the store, a newsletter opt-in or even a click on a push notification.

Content as a funnel: From visibility to conversion

The greatest strength of this system? The clarity of the flow. Every user knows what they can do next – but they don’t have to. The decision remains with the user, but we make it easy for them. This is particularly effective in combination with social proof (comments, likes, views) and call-to-actions in the video and in the text below.

Examples of successful flows at Doktorfy:

• Short about “Saxenda effect” -> Longform video with application examples -> Blog article with doctor link -> Shop page with the product
• Calculator video (e.g. BMI or calorie requirement) -> link to your own calculator in the blog -> further articles on nutrition -> prescription advice with medication recommendation

Regularity & community: why the plan counts

Success does not happen through a viral video – but through continuity. We post regularly. For Doktorfy, a long-form video every week or so, plus 2-3 shorts. This creates habits, trust and visibility. At the same time, we work with comments, community questions and short Q&A videos to build real closeness.

By planning in advance, we remain flexible without losing the central theme. Topics can be adapted spontaneously, but the basic framework remains the same. This is essential for sustainable success – both in SEO and on YouTube or TikTok.

How we produce high-quality video content

With the right strategy, a clear production structure and a content plan, social media, YouTube and SEO can be perfectly combined. The key lies in the interplay: topic strategy, video production, editing, blog integration, linking – everything interlocks.

And at the end? The question is always: What should the user do? A good post, a good video or a good blog leads the user exactly there – be it to the store, to the newsletter or to the next piece of information. Content is not an end in itself – it is the first step in the funnel.

Do you also want to produce high-quality content that works?

Write to us – we’ll show you how you can use your video content strategically for reach and conversions.

Bitmoji example

Here you can see an example of a bitmoji!

Disable block widget

If you already know your way around WordPress, paste this code into your theme editor.

If you don’t have any experience with it yet, after the codes we have a simple 4 step guide with screenshots for you.

Disable block widget

With this line, you can disable the block widgets:

Disables the block editor from managing widgets.
add_filter( ‘use_widgets_block_editor’, ‘__return_false’ );

Source: WP Code US

Speaking of which, you can use this to disable the “new” Gutenberg editor.

Disable Gutenberg Editor

Disable Gutenberg Editor:

Disables the block editor from managing widgets in the Gutenberg plugin.
add_filter( ‘gutenberg_use_widgets_block_editor’, ‘__return_false’ );

Error: Before / After

Here’s a quick recap of the error you either already have on your WordPress system or will get after updating to WordPress 5.8.

Before: Widget work as always

Update: WordPress 5.8

Then comes your update to version 5.8.

After update: Error over error

After the update, depending on the plugins, error after error. With Multilingual (eg WPML) in e-commerce, it becomes quite extreme. Also, “legacy” texts attaching everywhere, for privacy. To each, individual widget. If you’re not just managing 1 site, but maybe 5, 10 or 20, you’ll want to get back to standard, fast.

What now? This is how you insert the code (above)!

Solution: Code for Theme Editor

Open the “Theme Editor” in the menu. Here you add this code to your “functions.php” as shown in the screenshot.

More clicks! Optimize preview image / thumbnail

How important are thumbnails? In fact, the impact of thumbnails is often underestimated. They are the first thing users see, so they are the trigger to click on the video.

Preview image > Click trigger for video view

Thumbnail + text = conversion increase

Images and text are even more effective when combined. This makes it even easier to convey content to users in a more concise way.

For example, if you are dealing with a complex topic. Let’s say you want to talk about “real estate financing”, then a single house as a thumbnail would certainly be good, but better would be the combination of image and text. For example, a house with text “Real estate financing”, if necessary also with extra as a subtitle: “Here’s how”.

Example: Text for more clicks

1. Before: Photo
2. After: Photo + Text
3. After 2: Infographic + text

Before: Photo as thumbnail

Remember, the preview image is only a few hundred pixels in size.

Original:

After: Photo + Text

Much easier, faster, more understandable or?

Original:

After 2: Infographic + text

Even better, directly visual link to the theme of 1) real estate and 2) money.

Original:

Difference and effect on interaction rate

The combination of image and font makes it easier and faster for users to understand what the video content will be about. Especially in the competition of thumbnails, in the overview on the home page or in the search results, the combination increases the click-through rate and thus the number of views.

SEO Texts Basic (1/6): Create a post – your first SEO text structure

In Part 1 of SEO Copywriting Basics, we take a look at basic planning on your part. This is how you build good SEO texts and images in the minds of visitors, instead of rejection.

Tip. You want to learn more about SEO optimization? Visit the Lukinski Masterclass!

Planning and writing texts – Video

Pictures say more than a thousand words! What do videos say then? Let’s take a look at the first video on the topic of planning and writing SEO texts.

In this video, you’ll learn:

• Create post
• Headlines
• Text length
• Text length
• Key points
• Introduction
• Category
• Tags
• Media Library

SEO Texts Basic (2/6): Word count, how many words does a SEO text have?!

How long does a good SEO text have to be? The amount of text is a big question mark for most. Even in 90% of all meetings, clients mainly ask questions about the amount of text that needs to be written so that a website or online store will be positioned high in the search engine. There is no blanket answer to this question. There are highly competitive industries like real estate but also less competitive areas like fishing, packaging or car dealerships. To know the right text length, you need to analyze the competition.

Analyze and plan text length – Video

In this video you will learn how to analyze competitor offers to develop a sense for the optimal text length of your articles. The more often you do this analysis, the faster and more confident you will become in your content planning.

My tip for good SEO texts (current)

• Basic texts like definitions or wiki articles 300 to 500 words – in our real estate agent example the keyboard “Real Estate Transfer Tax “.
• Important texts and keywords with 1.000 to 1.500 words – ” Haus verkaufen privat Hamburg” (House for sale private Hamburg)
• Central keywords with 3,000 words and more – in our example the keyword “Immobilienmakler Hamburg”.

SEO Texts Basic (3/6): Create post – SEO text structure with Google.de

In the video “Creating a Post: SEO Basic” you learned how to plan good SEO texts basically, as a content creator and in the last instance, not only as a keyword analyst. First of all, it’s about planning a good text that excites the readers and visitors and provides them with added value (i.e. new knowledge that they didn’t have before). So that they stay long on your site and ideally read more articles and even better, they share the site with friends via social networks, other blogs and forums. Now we go to the first fine tuning of your SEO text planning. We supplement your thoughts, your red thread with information from Google.com. This way you will learn to create plans quickly, even without keyword software. Extremely practical, because you can set up good SEO text planning from anywhere and at any time. Even spontaneously in a client meeting, with a glance at the Google search box.

Optimize text planning with Google.com – Video

Before we take a look at keyboard software in the next video, learn how to use Google to quickly optimize your SEO text structure here.

In this video, you’ll learn:

• Structure and Keyword Optimization
• Search box from Google.com
• Use frequent search queries

SEO Texts Basic (4/6): Create post – SEO text structure with keyword analysis

In the video “Creating a Post: SEO Basics” you learned how to plan good SEO copy basically, as a content creator with your knowledge. In the second video “Creating a post: SEO by Keyword Relevance” was then about how to specifically improve SEO text structure with Google information. In this third video on the subsection SEO text structure you will learn for the first time about keyword software.

Optimize text planning with Xovi – Video

We use Xovi for our example. Xovi deals (important for this part) with the volume of search queries on google.de; the so-called “keyword analysis”. Here you can see the search queries of the last 30 days at a glance and can thus estimate which keyboard or which the word chain, how often in demand. Accordingly, you can plan your texts and align them to these really searched keywords. Simply put, if you want to optimize for “real estate”, you should not write about “living space”, but clearly about “real estate”, “house” and “condominium”.

In this video, you’ll learn:

• Basic via XOVI (Sistrix, etc.)
• Structure and Keyword Optimization
• Keyword analysis by search volume
• Integration in SEO text structure
• Keyword relevance (frequent up)

SEO Texts Basic (5/6): Spider web and central keywords

In the next two videos, you’ll learn how to build more complex SEO structures. So you leave the single text and come to the structure behind it. Using a simple example “fashion brands”, I will show you the spider web structure in layers, e.g. for a fashion online shop. You have main pages, subpages and subpages of the subpages (satellites). So you win not only through text length, but also through structure and linking (keyword: internal page linking). So your online project will automatically become stronger and stronger.

Infographic spider web

Text

Spider web and central keywords – Video

Level 1 is your home page, your central point of contact for visitors. Your first level is supported by the second level. Level 2 are then articles for your keywords, in the example “Louis Vuitton”, “Prada” or “Gucci”. Level 2 is also supported by further satellites. Level 3 are more specific texts, for example “Louis Vuitton bag” or “Louis Vuitton sunglasses”. If you have reached this level at some point, you can either go into the breadth, that is, open new topics, for example, “Diet” or go into depth “Louis Vuitton bag Neverfull”.

• Spiderweb
• Create main page
• Internal linking
• Level 1: Home page – “Fashion
• Level 2: Keywords – “Louis Vuitton
• Level 3: Longtail – “Louis Vuitton Bag”
• Level 4: Micro Longtail; useful for online shops and individual products – “Louis Vuitton bag Neverfull”.
• Level 5: Nano Longtail – “Louis Vuitton Bag Neverfull Outlet”

SEO Texts Basic (6/6): Satellite pages for the long tail

After our video on the topic of spider web structure and the construction of more complex SEO structures, today we take a look at satellite pages for the long tail. While pages for keywords in the second level are still relatively long, 1,000 to 1,500 words, the satellite pages in the third level are already much shorter and thus much faster to create. In this example, I’ll show you how to build a quick supporter page with YouTube videos.

Satellite pages for the long tail – Video

Tip. The work is relatively simple and can therefore also be done by people who are not trained in content creation. For example, you can also introduce interns to the topic of content creation and teach them step by step.

• Satellite pages
• Level 1 – Fashion brands (main page)
• Level 2 – Individual brands – Louis Vuitton (contribution)
• Level 3 – Individual Brands Detail – Louis Vuitton Videos (Support Post)

Excursus WordPress: installation, set up (build website)

WordPress: Installation, Setup and SEO Texts – Learn the basics of WordPress and search engine optimization now for free with our new video series on Youtube. In 5 episodes you’ll learn the basics of WordPress, around installation and setup. We continue with SEO text basics. Perfect for the self-employed, businesses but also employees who want to learn more. Have fun learning!

• Set up WordPress

Learn SEO online: Podcast episode

You want to learn SEO? The first tip to learn SEO is our marketing podcast and in particular episode #8 What is SEO? shows you the 1×1 of search engine optimization for platforms like Google, Bing & Co. all 100% free on Spotify, iTunes & Co. We answer the most frequently asked questions of self-employed, companies and businesses that start with SEO:

• What is SEO? Podcast episode
• More SEO articles in the blog

Learn to install (FTP, MySQL) – Part 1/5

Part 1/10 – Learn about WordPress setup and how to set up a WordPress system fresh yourself in 3 steps.

Tip: Want to learn even more about WordPress? Visit the Lukinski Masterclass!

First of all, you need 1) an FTP user to upload your WordPress files and 2) a database (MySQL) for the content (posts, authors, etc.) that WordPress will access later and 3) the data upload, preferably with a tool like FileZilla (free). Here you can see all steps in detail, article: Install WordPress.

You”ll learn in Part 1:

1. Installation
2. FTP
3. Data upload
4. MySQL

Key links:

• WordPress (free CMS)
• FileZilla (free FTP tool)

German tutorial

Setup in 5:08 minutes – part 2/5

Part 2/10 – Learn the most important steps you need to know when setting up WordPress. This is all about the basics, a simple, fast loading site with no frills! With 6 steps, you’ll have your WordPress set up. First, set 1) the permalinks, your URL structure, followed by the 2) page title and the creation of 3) home page and 4) blog page. Finally, your 5) logo and your 6) main menu. Your website is already set up.

You”ll learn in Part 2:

1. Settings
2. Permalinks
3. Page title
4. Home page
5. Blog
6. Logo
7. Main menu

Install Theme (Upload, Activation) – Part 3/5

Part 3/10 – In this video you will learn the basic skills to install your own WordPress themes. In our example, you’ll see how to upload and activate a theme (purchased from themeforest for $59) in a few seconds.

You”ll learn in Part 3:

1. Download
2. FTP
3. Enable
4. Settings

Expansion of website, e-commerce & co. – part 4/5

What can you do with WordPress? Create your own blog for your ideas, a website for your company or clients, but you can also build a complete online store from WordPress with landing pages and multilingual content. This way you can present your idea to the whole world almost overnight. In this video I show you how easy you can expand your shop in terms of design and functions using Themeforest.net.

Your possibilities with WordPress as a basis

• Blog and magazine
• Corporate website
• Online shop or e-commerce
• Landing pages for campaigns
• Multilingual content
• …

Setting Home Page, Blog, Category and URL – Part 5/5

In this video, you’ll learn how the WordPress system basically works, with its essential (and most important) basic features. Pages, posts, categories and URLs are the first step in building websites and e-commerce. Here you’ll learn how to create and set up your home page, as well as your blog roll. After that, we’ll take a look together at your first categories and basic URL structure, permalinks.

In this video, you’ll learn:

• System fundamentals
• Why Page, why Post?
• Category
• URL

Writing SEO texts: Search engine optimization for Google, e-commerce & Co.

After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before you use software like Google Search, XOVI, etc., use your brain. Your planning, your “story”, your writing style shape every article. Visitors read the content and decide within seconds whether an article is convincing or not.

• Writing SEO texts

Create an infographic (1): Step by step

The first step: Consider which content brings the most added value for your visitors. For example, if you run an online shop for pet food, make a graphic about “The 5 sweetest dogs”, “The 5 most popular pets” or “The 3 most popular birds for home”. This way you can create great content that your readers will appreciate, as well as the algorithm of search engines, but also social networks, because infographics are very popular among users. Tip: Include your logo and domain in the URL so everyone knows who made the graphic. This way you get additional reach, even if others share your infographics.

Example: Fruit and healthy food

In today’s example, we are looking at an infographic for our fashion magazine, more specifically, it deals with the topic of diet, healthy eating and, for our example: seasonal fruit in comparison. We want to show the 3 most popular types of fruit that currently come from the region (a good trend topic for autumn, winter and the beginning of spring). Additionally, the infographics contain interesting information about vitamins and minerals. This way the user gets all aspects that make a good infographics: Data, design, story and share.

Tip! If you want to learn more about the systematics of infographics, take a look at the Youtube video! Here you will find the 4 factors of good infographics and more videos for your Photoshop skills.

Explanatory video: Create infographics with photos (German)

Download: Template for infographics (English)

You can download the graphic shown in the video here for free! So you can see how it is constructed, but you can also become active yourself.

• Download: Template infographic – example fruit (zip-archive)

More videos: Infographics with Photoshop

In the 2nd and 3rd example we come to special and quickly created text infographics as well as a special: self painted infographics. Both examples and videos can be found further down in the article!

How is a good infographics created?

Every good infographics for blogs and social media contains four factors:

• Data the data basis
• Design the design of the graphics
• Story the content compilation
• Share preparation for social networks

Data: Data basis for interesting facts

The first important factor is your data basis. Without the necessary information no infographics can be made. For example, if you don’t know who will win the next US presidential election, you won’t be able to make an infographics of the winners. Accordingly, an existing data base is always the foundation.

Story: Content compilation and the teaser

Which data do you have and which pictures, if you want to use any? If you have a good data basis for your infographics, for example an evaluation, a study, an assessment as well as the necessary graphics, you should want to use pictures, e.g. as mentioned above in the field of pet food the “Top Five of Pets”, by using dog, cat, budgie and co.

Data is not everything, of course there should be a good story behind it. One of the easiest ways to do this is by ranking in toplists. Like:

• “Top 10 household appliances”
• “Top 6 of the most expensive Ferraris“
• Top 5 Most Popular Pets

Design: Design of the graphics

The story also always corresponds with the design of your infographics – how do you present the “story”?

For example, if you take up a relatively simple topic, as well as the mentioned top list, then the graphic design is relatively simple. However, if you are dealing with a complex topic and also a more complex target group, e.g. as in this example Social Media and Online Marketing Manager, then a graphic can be more extensive. But it is important that it summarizes many aspects and provides a quick and clear picture.

Example 1: Detailed information graphic

It is aimed at social media managers in companies. There are deliberate details for which you have to zoom (keyword interaction). The graphic contains new knowledge and thus has a high share factor.

Example 2: Viral infographics

How do you achieve relatively high virality? Think about tabloid themes: who hangs out with whom? Who makes the most money? Which fashion designers are in demand on the red carpet? in the example you can see how much an influencer earns. the graphic is from 2017 – oldie, but goldie!

Create infographics (2): Toplist with texts (German)

In the second example you will now learn how to quickly create infographics with text. As shown in this example, you can quickly and easily display the most popular first names of the current year of birth in an infographic.

This way you can create two lists in no time at all, for female and male first names. If you want to go even deeper into the search engine optimization, e.g. if you have an online shop for prams or baby food, you could have this infographic prepared by an employee for the individual years or even decades (70s, 80s, 90s, etc). This way you would have great and individual content, which would be appreciated by your visitors but also by the algorithm of the search engines.

How to create infographics with text in no time at all you will learn here in Photoshop.

Explanatory video: Create infographics with lists (German)

[ THE VIDEO WILL BE RELEASED IN A FEW DAYS ]

Download: Template for infographics (English)

You can download the graphic shown in the video here for free! So you can see how it is constructed, but you can also become active yourself.

• Download: Template infographics – Example names (zip-archive)

Create infographics (3): Graphics in video: Painted and transparent

In the third example from my “Infographics Special” on Youtube you learn how to import self-drawn sketches into Photoshop and save them afterwards. Practically you will also learn how to save these graphics transparently and how to use them in your own videos. This way you can increase the authenticity of your YouTube videos by using self-drawn graphics. Maybe you will soon have your own info product with individual graphics? Now you know how it works!

Explanatory video: Create infographics in-video (German)

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Sharing: Viral factors for social networks

From design, story and the data available to you is the transition to sharing in social networks flow. The better your data is prepared, the better the little story is told, the clearer and quicker your graphics are to understand, the higher is the probability that it will be shared by visitors of your website or even fans of your social media site.

These were my 3 example videos for you! Create infographics with Photoshop, from design to SEO and viral posts. If you liked my free explanatory videos, follow my Photoshop playlist (German) or me on Youtube: Lukinski!

Video tutorial for tools, clipping, magic wand and masks