Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test

More followers. More reach. And a higher engagement of the target group. Whether as a company, model or influencer of tomorrow, Instagram is a true full-time job that requires good strategy, detailed planning and constant analysis. But persistence and staying power pays off and once you understand the world of influencers and hashtags, you can […]

Social Media Tools: Monitoring, Analysis and Reporting

Social Media Tools for Monitoring – Analysis and reporting with software is a big topic for many people, because what is the point of investing in Social Media Marketing if nobody monitors the activities? From the advance planning of content and activities around the clock for active social media presence to tracking the performance and […]

Social Media Statistics: Current users & user numbers

Social Media Statistics: Current users & user numbers – Which factors and numbers are the basis for social media marketing? Between all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We’d like to take you away for a few […]

Scale: What is a scalable business model? + Advertisements

Scaling – the topic par excellence in business administration. Whoever has achieved his proof of concept, i.e. a profitable business model, must in the next step succeed in generating more profits with less investment. After all, many things that cost a lot of money to set up no longer have to be done. Certain processes […]

Pins and pinboard: use Pinterest for free, create and share pins

Pins are the speciality of Pinterest. Just as Twitter has its own name for postings, the so-called tweet, publication on Pinterest is called pins. How does Pinterest work? Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. […]

Hashtag – Symbol, Examples and Definition: When to use a Hashtag?

Hashtag, everybody’s heard that before. Hashtags are the order of the day these days. Not only do almost all users in social networks use them, they are also picked up in news and magazines. The definition of a hash tag is the special archiving program that is given by the use of the hash tag. […]

Interaction Rate (Engagement) – Definition and Tips for Improvement

Interaction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]

Crisis Management – Positive Model and Tips for Social Media Crises

You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]

Social Media Marketing: 4 Success Factors for Your Company

Why is social media marketing successful? Much more important, how do you become successful as a company on social media yourself? This week we will deal more concretely with the goals and strategies to run social media marketing profitably. Whoever starts with the development or already has a small social media presence, for him in […]