erview with Alphabet CEO Sundar Pichai, exclusively for CNBC at the end of the news.

After 27 years: The new Google search mask

27 years ago, in 1997, Google revolutionized the Internet with the introduction of its groundbreaking search algorithm. Since then, the company has become an integral part of everyday digital life, helping millions of people find information quickly and efficiently.

I also fell in love with the 6 colorful letters of the logo back then! I lived in Frankfurt for a short time back then. I still remember exactly when a school friend came up to me and said: Do you know Google?

Since then, 100+ websites built, 30+ online stores, 5+ apps and now?

Will SEOs soon be out of work?

Haha, don’t worry, Google still has to earn money in the end, but yes, long-tail keywords and simple content such as “dating sayings” or “children are bored” will no longer lead directly to e-commerce. The result:

1. Fewer clicks
2. Less traffic
3. Fewer leads

The arrival of ChatGPT: AI in everyday life

About two years ago, ChatGPT burst onto the scene, bringing artificial intelligence into people’s everyday lives as a practical tool. This AI-based technology enabled users to use natural language to interact with computers, solve complex problems and obtain information without having to search for it for a long time.

How long will Google wait until AI replaces traditional search?

Tonight, the answer came on YouTube.

Watch this video! From Google

The video changed all my plans this morning

In a late night revelation, a video was released explaining the upcoming changes in detail. This video provides an insight into Google’s strategy to improve search results while taking into account the needs of users and advertisers.

When will Google bring AI to search results?

The question of whether Google would change its search results has long been debated. As the main source of advertising revenue resulting from top rankings in search results and Google Shopping, the company was faced with the challenge of improving its user experience without jeopardizing its revenue.

• Google earns money with advertising placement
• AI will soon appear before the search results
• Will there be internal links in the AI text?
• Will shopping remain the last e-commerce lead source?

Rollout of the changes: OMG! The time has come

After a long wait, the time has finally come. Google announced that changes to the search results will be introduced in a few weeks. The rollout will first take place in the USA, followed by a rollout in Europe.

• Rollout in the USA: in the coming weeks
• Europe: A few weeks after US rollout

Google’s announcement has triggered mixed reactions. While some welcome the changes and are pinning their hopes on an improved search experience, others have expressed concerns about the potential impact on their business models.

The coming weeks will show how these changes will affect the Internet landscape. I am excited!

Breaking News! Alphabet CEO Sundar Pichai

Alphabet CEO Sundar Pichai speaks exclusively to CNBC.

Learn SEO: old school?

You still want to teach yourself SEO skills? Maybe not a bad idea, because people still want to store! People still need craftsmen, people are still looking for decorating ideas and coaching. And yes, Google still has to earn money with advertising placements (Google Ads).

• Learn SEO

My favorite example of link building

Situation / Guest 1 – Imagine a bar. Someone enters the bar and nobody knows the person, nobody turns around. So the person will walk to the bar all alone without anyone noticing them.

Backlinks are like that visit to the bar: Are people talking about you or not?

Situation / Guest 2 – Someone enters the bar and a few people know the person, turn around and start whispering. Other people become aware of this. Why are they whispering? Why are they pointing at this person? Suddenly more and more people are looking at this person and the effect intensifies.

Backlinks are like this example: The more people talk about you, the more people become aware of you, the more reach and attention you get.

Now from the philosophy to the clear advantages in link building:

6 advantages of link building for your store

Here is a quick run-through, followed by the details:

1. Improvement of search engine rankings
2. Increase website authority
3. Increase in organic traffic
4. Networking and partnerships
5. Improving brand awareness and reach
6. Long-term benefits and effects

1st advantage – improvement of search engine rankings

The number and quality of backlinks are a key factor for search engines in assessing the relevance and authority of a website. High-quality backlinks from trustworthy and topic-relevant pages can significantly improve the ranking of a website in the search results.

As you can see here in the Google heatmap, 80%+ of all activity takes place on-page (search results without scrolling).

2nd advantage – Increased website authority

Links from established and authoritative websites serve as a sign of trust to search engines. Higher website authority is often associated with better rankings and increases user confidence in the content of your site.

3rd advantage – increase in organic traffic

Better rankings in the search results will make your website visible for more relevant search queries. This leads to an increase in organic traffic as users searching for the information or services you offer can find your site more easily.

4th advantage – Networking and partnerships

The process of link building often involves interaction with other website owners, bloggers and industry experts. This can lead to long-term relationships and strategic partnerships that go beyond link exchange.

5th advantage – Improved brand awareness and reach

Getting links on reputable websites can increase the awareness of your brand and the reach of your content. This can not only generate direct traffic via backlinks, but also increase the perception and recognition of your brand in your industry.

6th advantage – Long-term effects of the links

Unlike paid advertising campaigns, which end as soon as the budget is used up, high-quality backlinks offer long-term benefits. Once established, they can deliver continuous traffic and ranking improvements for years to come.

Bonus! Writing SEO texts: What to look out for?

Good SEO texts follow a structure, just as books have a certain structure over the decades and centuries, the same applies to SEO. Learn more about the structure of good guest articles and SEO texts here:

• Writing SEO texts: What to look out for?
• 472% more performance: SEO example

That’s it! More about SEO & SEA?

We are your agency for SEO & SEA strategies. Specializing in e-commerce and performance tools such as email marketing and sales funnels, we push your KPIs to a new level! Learn more about our strategies and our agency here.

• Building backlinks
• Link building agency
• SEO X SEA Agency
• Contact us

How can you build backlinks?

Explained very simply in advance, as a kind of definition:

How does link building work?

Backlinks can be built in various ways. These include creating high-quality, shareable content, guest blogging, sharing content on social media, submitting websites to directories and requesting links from partners or industry associations. Another important strategy is “broken link building”, which involves finding broken links on other websites and suggesting that webmasters replace them with links to their own relevant content.

The advantages of link building are brief:

• Building trust and authority
• Increase visibility in search engines
• Goal: Number 1 ranking on Google

This works with:

• High-quality content
• Guest blogging
• Social media sharing
• Directory submissions
• Partnerships
• Broken Link Building

Info Graphic: Link Building

The big goal: Number 1 ranking on Google.

What are backlinks examples?

In the end, it’s all about the algorithm of search engines. How can we influence it positively, a simple explanation and a practical example:

My favorite example: Philosophical

The “bar principle”:

Situation 1: Imagine a bar. Someone enters the bar and nobody knows the person, nobody turns around. So the person will walk to the bar all alone without anyone noticing them.

Situation 2: Someone enters the bar and a few people know the person, turn around and start whispering. Other people become aware of this (cf. algorithm). Why are they whispering? Why are they pointing at this person? Suddenly, more and more people are looking at this person and the effect intensifies.

Backlinks are like this example: the more people talk about you, the more people become aware of you, the more reach and attention you get.

The search engine algorithm works in a similar way, the more good quality websites link to you, the better – simply put.

Practical: Guest articles on websites

Examples of backlinks can be simple links from blog articles, recommendations on industry sites, links from information sites (such as Wikipedia) or links through partnerships and cooperations.

How many backlinks should you have?

There is no fixed rule as to how many backlinks you should have. More important than the sheer number is the quality of the backlinks. A few high-quality backlinks from authoritative and thematically relevant sites can be significantly more valuable than a large number of backlinks from less relevant or lower-quality sites.

• No fixed rule
• Quality before quantity
• Prefer high-quality, thematically relevant backlinks

What makes a good backlink?

A good backlink should come from a thematically relevant and trustworthy source, ideally from a website with a high authority in the respective industry. The link should of course be embedded in the context and offer the user added value.“Follow” links are generally more valuable than“no-follow” links, as they contribute directly to SEO value.

• Thematic relevance
• Trusted source
• High authority of the linking page
• Natural embedding in context
• “Follow” links preferred

Writing SEO texts: What to look out for?

Good SEO texts follow a structure, just as books have a certain structure over the decades and centuries, so does SEO. Learn more about the structure of good guest articles and SEO texts here:

• Writing SEO texts: What to look out for?
• 472% more performance: SEO example

What types of backlinks are there?

There are different types of backlinks, including but not limited to do-follow and no-follow links, internal vs. external links, and naturally or artificially placed links. “Do-follow links contribute directly to search engine rankings, while no-follow links do not, but can still be useful for generating traffic.

• “Do-Follow” and “No-Follow”
• Internal vs. external
• Natural vs. artificially placed

How much does a backlink cost?

The cost of backlinks can vary greatly depending on the quality and source of the backlink. Some link building strategies, such as creating content or using social media, can be relatively inexpensive. On the other hand, paid guest posts or buying links, which is not recommended by search engines like Google, can be more expensive and carry risks.

• Vary strongly
• Cost-effective strategies vs. paid links
• Risks of purchased links

How long does it take for backlinks to work?

The time until backlinks start to have a positive impact on the ranking of a website can vary. As a rule, it can take several weeks to months for search engines to recognize the new links and take them into account in their algorithms. Patience and continuous maintenance of high-quality content as well as ongoing efforts to obtain high-quality backlinks are crucial for long-term success.

• A few weeks to months
• Patience and continuous content maintenance are crucial
• Long-term development of good quality backlinks

Long-term effect: Heatmap example for #1 ranking

The long-term effect of good backlinks. As you can see here in the Google heatmap, 80%+ of all activity takes place on-page (search results without scrolling).

That’s it! More about SEO & SEA?

We are your agency for SEO & SEA strategies. Specializing in e-commerce and performance tools such as email marketing and sales funnels, we push your KPIs to a new level! Learn more about our strategies and our agency here.

• Link building agency
• SEO X SEA Agency
• Contact us

Increase your online visibility!

SEO, or search engine optimization, is a crucial factor that can improve your online visibility. An expert SEO agency uses various techniques and strategies to ensure that a website is well positioned in search results.

What makes an SEO agency indispensable?

An SEO agency is essential because it offers in-depth search engine optimization expertise that is essential for businesses to succeed in today’s digital world. It understands the complex and ever-changing algorithms of search engines and applies this knowledge to improve a brand’s online presence. The goal is to increase visibility by having the website appear at the top of search results for relevant search terms. This leads to increased traffic, as studies show that most users rarely go beyond the first page of search results.

“An optimized website is your gateway to the world – but without effective SEO, this gateway remains closed.”

This quote underlines the importance of an effective SEO strategy. In today’s digital world, a website is a company’s gateway to the world. However, without effective SEO, this gateway remains closed and potential customers cannot pass through it. An SEO agency helps to open this gateway by ensuring that the website is not only visible, but also appealing to the target audience.

Why is SEO so important?

Example of a heat map, i.e. “where do people look”.

SEO is not just a technical process; it is an art that requires a deep knowledge of the market and consumer behavior. A professional SEO agency thoroughly analyzes a company’s market and target audience to develop a customized strategy aimed at driving quality traffic to the website. This includes optimizing content, improving the user experience and creating high-quality backlinks that strengthen the website’s authority and credibility.

The importance of an SEO agency goes beyond just search engine optimization. It works closely with companies to develop a comprehensive online marketing strategy that includes social media, content marketing and other digital marketing channels. This integrative approach ensures a consistent and effective brand presence online, helping to increase brand awareness, drive engagement and ultimately increase sales.

Core services of an SEO agency: what you can expect

The core services of an SEO agency include a variety of activities aimed at improving a company’s online presence. Firstly, this includes technical SEO, which ensures that a website is accessible and indexable for search engines. This includes optimizing the website structure, improving the loading speed and ensuring that the website is mobile-friendly.

The tasks of an SEO agency: Infographic

What is search engine optimization?

Content creation and optimization are other essential services. A good SEO agency will produce high quality, relevant content that not only appeals to the target audience but is also rated positively by search engines, through to more targeted SEO strategies with mini-tools. This includes the integration of keywords and phrases in a natural and engaging way that does not interfere with the reading flow. At the same time, care is taken to ensure that the content is informative, useful and unique to increase user engagement and establish the website’s authority in its industry.

Link building and off-page SEO also play a crucial role. The agency works to obtain high-quality backlinks from trusted websites, which is an important factor for search engine rankings. Effective link building not only increases visibility, but also improves credibility and trust in a website.

The successes are apparent and can be seen in analysis tools such as Google Search.

Choosing the right SEO agency: a step-by-step process

Choosing the right SEO agency is a crucial step for companies looking to improve their online presence.

The process starts with defining the specific goals you want to achieve with SEO. Whether it’s to increase visibility, boost traffic or improve conversion rates, having clear goals will help guide your search for the right agency.

Once the objectives have been defined, you should carry out thorough research into potential agencies. It’s important to look at the agency’s experience and expertise in your industry. Reviews, testimonials and case studies can provide insights into the agency’s performance and reliability. It’s also advisable to ask about their methodology and approach to SEO projects to ensure it aligns with your company’s goals and values.

Finding an SEO agency: 3 tips for your search

The evaluation of the agency should include a review of their experience, references and past successes. A face-to-face meeting or in-depth conversation can help you better understand the agency’s compatibility and approach. Choose an agency that is transparent in their communication and offers customized solutions tailored to your company’s specific needs and goals.

1. Agency evaluation: check experience, references, successes
2. Personal meeting for working methods and compatibility
3. Transparent communication from the agency

Success stories: How the right SEO agency makes the difference

Success stories from companies that have worked with an SEO agency often highlight the transformative power of an effective SEO strategy. These stories highlight how improved visibility online can lead to a significant increase in traffic, increased brand awareness and ultimately a boost in sales. By tailoring the SEO strategy to a company’s specific needs and goals, a competent SEO agency can make a significant difference in online success.

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors.

Agency = save time, increase sales, focus

Working with an SEO agency allows companies to use their resources more efficiently by leaving the optimization of their online presence to experts. This not only leads to improved visibility and a higher ranking in search results, but also to a better user experience for website visitors. At the same time, strategic content creation and marketing strengthens brand authority, which helps to build a loyal customer base in the long term.

The success stories illustrate how customized SEO strategies lead to measurable results, such as an increase in click-through rate (CTR), improvement in conversion rate or growth in overall revenue. These results underscore the importance of choosing an SEO agency that not only masters SEO techniques, but also has a deep understanding of the client’s business goals and market.

Thinking outside the box: Future SEO trends and their significance

Marketing is constantly changing, and search engine optimization is also dynamic and subject to constant change, driven by technological advances and changing user behaviors. Future SEO trends, such as the increasing importance of artificial intelligence and machine learning, will continue to influence the way SEO strategies are developed and implemented. Companies need to choose an SEO agency that understands these trends and is able to adapt their strategies accordingly.

Voice search: Amazon Alexa and Google & Co.

Another emerging trend is the importance of voice search. With the rising popularity of voice assistants such as Amazon Alexa and Google Assistant, SEO strategies need to be adapted to ensure optimized performance for voice search queries. This requires natural language processing and a focus on longer, conversational search terms.

In addition, local SEO is becoming increasingly important as more and more consumers search for local information and services. Businesses, especially those with physical locations, need to ensure that their SEO strategy takes into account local keywords and geography to rank well in local search results.

In the future of SEO, user experience (UX) is also becoming increasingly important. Search engines such as Google increasingly value websites that offer a positive user experience, including fast loading times, easy navigation and mobile-friendly design. An SEO agency that is able to integrate UX into their SEO strategy will give their clients a significant advantage.

In conclusion, I can tell you that choosing the right SEO agency is crucial to a company’s online success. An agency that offers technical expertise, in-depth market understanding and the ability to adapt to future trends can help companies maximize their online visibility and ensure long-term success in the digital world.

Agency = state of the art SEO practices

Working with an experienced SEO agency is crucial to succeeding in the competitive online world. An agency that is on the cutting edge of SEO practices can not only improve a website’s visibility, but also optimize its overall performance. By implementing a targeted SEO strategy, businesses can not only boost their search engine rankings, but also build stronger brand loyalty and customer engagement. Investing in a qualified SEO agency is therefore an investment in the long-term future and success of a company in the digital age.

We develop small, extremely helpful calculators and tools for users

Before we dive into the details, let’s take a look at the two unbeatable benefits that Mini Tools offer your SEO strategy:

1. collect passive leads

The importance of SEO cannot be overemphasized. A well thought out SEO strategy allows you to passively collect leads. Your potential customers are already searching for solutions, and SEO ensures that your website appears at the top of their searches. This means that you are already in the game when users search for your products or services.

2. active need (little conviction) for search query

Users now have the need and come to your solution, they don’t need to be convinced, they already want to, clear the way to contact!

A strong SEO presence not only ensures that you are found, but also that users are already interested in what you have to offer. They no longer need to be convinced, as they are actively looking for solutions. Your job is to make the path to contact as simple and smooth as possible.

3. Long-term clicks, without media budget

Clicks for a long time without an additional media budget – only SEO or UGC can do that.

Not SEO for beginners, but a strong move!

The core SEO strategy targets keywords, this one strengthens the backbone through industry relevance

Added value for visitors! SEO strategy with “value”

Using mini tools as part of your SEO strategy can make a significant difference in the way your website is perceived by search engines and users. We focus on developing small but extremely useful calculators and tools. Why are mini tools so valuable? Here are some reasons:

The big advantage: everyone creates content and ChatGPT does it 100x faster than any editor

Creating high-quality content is an important part of any SEO strategy. After all, content is the fuel that drives your website up the search results. With Mini Tools, however, you can go one step further. Instead of just producing text content, Mini Tools provide an interactive and hands-on experience for your users. And the best part? You can create them in bulk and much faster than human editors.

We develop content for users!

Our mini tools are designed to maximize the benefits for your target group. They offer practical solutions and information that your target group is looking for. This not only leads to a better user experience, but also to a higher likelihood of users staying on your website and converting to customers.

What sets us apart

Our experience and expertise in developing mini tools has made us a trusted partner for companies looking to take their SEO strategy to the next level. In addition to real estate calculators that we developed for Lukinski, we now also have an impressive page 1 ranking and generate B2B traffic for our clients.

Example (best practice)

An excellent example of the integration of Mini Tools into your SEO strategy is our time zone calculator. Who needs a global time zone calculator? Businesswomen and businessmen who operate globally. With every click on our time zone calculator, the brand name of our client(modeling agency) is burned further into the user’s memory. This is just a small example of how mini tools can help strengthen your SEO strategy and position your brand effectively.

Key figures: Google page 1 “Time zone calculator”

• Development time: 1 hour
• Effect: Page 1 for “Time zone calculator” after 40 days
• Target group: B2B decision-makers
• Goal: Brand awareness in niche target group over the long term

Overall, mini tools are a powerful secret weapon in the world of SEO. They allow you to deliver useful and engaging content that attracts users and improves your search engine rankings. If you’re looking for innovative ways to optimize your SEO strategy, you should definitely consider Mini Tools. They could make the difference between success and stagnation in your online marketing.

Search engine optimization: SEO simply explained

Social media marketing is a small area that is mostly only interesting for B2B. But now think of big markets like travel, pets or even e-cars and real estate.

We can promise you:

Life can be so simple with 1,000,000 relevant visitors a year.

Relevant = search by topic (interest already exists)

Calculation example: Visitors per month + Converison (sales)

Traffic – How about if you have a website and reach a million people a year? That’s round about 84,000 visitors / month.

Sales conversions – Let’Let’s say only 0.1% buy from the store, which is not a typical conversion rate (more like 1 to 4%). With 0.1% conversion, you would already have 10,000 paying customers.

Margin and profit – If we calculate with a small margin of 15 euros / sale, then your profit is already at 150,000. At 1% conversion, it is 1.5 million profit. With a good rate of 4%, a whole 6 million profit for you.

Conversion Table:

• 0.1% conversion (bad) – 150,000 profit / year
• 1% conversion (ok) – 1.500.000 profit / year
• 4% conversion (good) – 6.000.000 profit / year

Traffic is not everything: convincing product

PS: This also shows that traffic is not everything! Reach is always only the first step. Behind it there must be a convincing product.

But how to become a traffic millionaire?

Keywordrds and competition

Before we get into the specific SEO strategy, here’s the golden rule first:

The more competition, the more profit, the harder it gets.

The advantage to getting started with good SEO:

Conversely, the more specific, the “easier”.

Some industries are relatively easy, some industries are relatively hard.

• High profit, little demand – neutral
• High profit, much demand – hard
• Less profit, much demand – hard
• Less profit, much demand – simple

For search engine optimization than it first applies the following rule:

The more specific the target group, the more specific the topic, the “simpler” the structure.

The marketing term for this, longtail.

Longtail simply explained: Example keyword chain

Longtail simply means “the long tail”. Translated into SEO, not the beginning, that is, the main keyword, but more distant keywords, more precisely keyword chains. An example says more than 1,000 words:

Main Keywordrd:

• “Buying a car”

“Buying a car” at #1 is going to be tough. That’s why you start with the long tail:

• “Buy Mercedes A-Class blue Hamburg”

The chain “Mercedes A-Class blue buy Hamburg” has less competition, because they all do something to “buy a car”. But who serves “Mercedes A-Class blue buy Hamburg”?

Behind the main keyword “buy a car”, of course, is much more potential, hundreds of thousands of search queries every month. Longtails are sometimes retrieved only ten times a month, 100 times a month, but if there is enough profit behind it, it is worth it, especially in market building against the big competition.

Focus Keywordrd(s) / Keywordrd Chains Difference:

• Focus: “Buying a car”
• Longtail: “Buy Mercedes A-Class blue Hamburg”

Strategy, structure, links and texts

To conquer longtails and main keywords you need strategy, structure, links and many, many SEO texts.

Search engine agencies use the search engine infrastructure to create presence for their clients. Google is ultimately like a big road, with many road users. If you get your business location far up the road, you will be visible to those driving (searching). The more advertising signs we have, the more attention and visitors our brand gets.

Infrastructure search engine, figuratively speaking:

Every placement on page 1, is a new billboard

So you build up longtails step by step and link them (links).

The longer users stay on your site, the better the metrics.

• Dwell time
• Abort rate
• …

SEO Strategy: Keyboard expansion

Then follows the strategy: expand longtails piece by piece. So that the rankings (placement) on page 1 increase.

The more good rankings, the more traffic (visitors to your website, online shop, …)

Let’s calculate with a really small example. A certain keyword brings 100 visitors a month if it is placed on page one. If we extrapolate this, you already get stable numbers. Just think, you would have this amount of visitors in a specialty store.

Example, keyword page 1 = 100 visitors / month:

• 1 = 100
• 20 = 2.000
• 50 = 5.000
• 100 = 10.000

That means just 100 page 1 keywords will already deliver you 10,000 quality visitors, every month. These are already:

• 120.000 visitors / year with 100 relevant keywords

Butterfly Effect in search engine optimization

Do you know the butterfly effect? This states that the flap of a butterfly’s wings will eventually cause a big hurricane.

Even in search engine optimization, small wing beats will gradually storm into big ones. The more long-tail keywords you conquer, the more relevant you become, even for the general topic, i.e. for your (ultimately, strategically focused) main keyword.

You know the example “buy car” and “buy Mercedes A-class blue Hamburg”. Here is another one for clarification:

Example: Real estate industry

The real estate industry is one of our main hobbyhorses, whether buying, selling or renting. Here, too, it goes up and up via the longtail. From the four “4 room apartment Berlin Spandau”, to the “4 room apartment Berlin”, to the “rent apartment Berlin”.

Longtail construction in stages:

• 4 room apartment Berlin Spandau
• 4 room apartment Berlin
• Rent apartment Berlin
• Apartment Berlin

Reach: main keyword and longtail in comparison

With each level the traffic (number of visitors) increases. Let’s take a quick look at our example here.

Now the question, how long does such a SEO project take to build? For this question you should also first consider the golden rule, do you work in a segment with high margins and high competition or in a special segment, with a small target group?

Structure:

• 1-5 years

By the way, an SEO project never really ends. After all, the competition is always growing, new companies, new projects, new private sites (blogs) and of course social media. Accordingly, content must be updated, but also newly created.

Example: “Currency trading” (Finance) + secret trick

Here is another practical example, of a new project. Also heavy keywords like “currency trading” are possible, if especially a secret trick is in the foreground:

Good, user-oriented content (added value).

Yeah, that’s the secret trick:

Make the user happy!

Example focus keyword “currency trading”:

Read more on the topic here:

• Search Engine Optimization

SEO and Google Ads: Insider Tip 2

Now here’s an insider tip to really reach everyone.

Combine organic reach and paid reach.

Google, like other search engines, lives on advertising revenue, which is achieved through the sale of prominent placements above the organic search results. Accordingly, stand before the qualitative content, always advertising links. No matter whether quality or not.

So for profitable areas, it pays to combine these two worlds. We also support our clients’ organic content, not only through social media marketing activities (sharing a post for example), but also through Google Ads, Display Ads.

Tip. Especially for e-commerce ultra interesting. Just think of the typical long-tail, as in our example “Mercedes A-Class blue buy Hamburg”. The purchase desire is relatively concrete and accordingly we should be the first place where users land after your search query.

Read even more about Google Ads, in Display Ads, as a complementary reach booster for your content here.

• Google Ads
• Native ads

Key figures: Project, duration and increase

Statistics say more than 1,000 words! That’s why today we’ve picked out an example that we’re just entering the second year of the agency’s work. Our client is extremely happy, especially thanks to the equally increasing sales in the online shop. For Sunday, we just wanted to give a few little insights into 1) how an SEO project for online shops roughly works and 2) how much does success “increase” and how do you measure it, aside from sales? More precisely, how do you recognize the increase that the agency has made through its work?

The project at a glance:

• Industry: Travel / E-Commerce
• Goal: Search Engine Optimization / Content Marketing
• Customer since: 2011 – 03.2020
• Project start (agency): 03.2020
• Active publication: 04.2020
• Key figure reporting by: Xovi evaluation (software)
• Rating (Xovi) before: 4.05
• Rating (Xovi) after: 19.12
• 372 % Performance increase

Questions and answers: Search engine optimization for Google

1. How does SEO work?
2. How long does SEO take?
3. How is the valuation of the domain created?

How does SEO work?

What do you do with SEO? What are SEO standards? SEO stands as an abbreviation for search engine optimization. This refers to various search engines, or rather their algorithm, which is responsible for the rankings, i.e. the placements in the search results.

The focus is, simply put:

• 87 % good content (research to production and improvement over time)
• 6 % internal and external linking
• 3 % Inbound links
• 2 % Media content
• 2 % Social media

We have more on the topic here:

• SEO Agency – Reach through good content
• Learn (free of charge): Writing SEO texts

How long does SEO take?

Every project is individual, just like the product range in the online shop. Therefore, the question “how long does SEO take?” can not be answered in a general way. However, this best practice gives a small insight into the matter, or the time that such a project needs.

For this project we can give the following internal key figures:

• Participation in the project: 3
• Of which head level: 1
• Preparation: 1 month
• Minimum duration: 24 months

Not every area can be increased so quickly. Finance, for example, but also real estate are much harder to conquer. But there is also high competition in the travel industry. Our client sells in something like 100 products, including about 5% high-priced, 4-digit products. The rest is usually accessories.

Comparison to other industries (basis travel = x1):

• Finance: x6
• Real Estate: x8

How is the valuation of the domain created?

The software checks here roundabout 1 million keyword / keyword combinations. For all keywords, certain domains (websites) rank.

The software then looks to evaluate, simply put:

1. How often is a domain represented?
2. How high is the domain placed?
3. How much competition exists?

• Client (preferred): Xovi (fee required)
• Our recommendation: Google Search (free of charge)

Before / after comparison (software): + 372 %.

Here’s another quick look at the software’s stats in the graph. In comparison:

Before: Rating at 4.05

After: Rating at 19.12

Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

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SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Sun, 08 Nov 2020 13:28:52 +0000 https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Pinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorty: Pinterest and Entrepreneur Books

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Pinterest: Advertising, SEO and Reach

Pinterest: Advertising, SEO and Reach

Excerpt episode #3

Pinterest is underestimated! If you look at the stock price alone over the last 12 months (300%+), you can quickly see that something is coming our way. In this excerpt from episode #3, Lasse shows you some Pinterest insights from our social media agency, straight from the field.

Extra. Top 3 entrepreneur books from Lasse

Excerpt episode #3

At the end of episode 3, you’ll get 3 ultimate book tips from Lasse for entrepreneurs.

]]> https://socialmediaagency.one/seo-text-writing-for-google-e-commerce-in-6-episodes-learn-for-free-with-videos/ Sun, 16 Aug 2020 10:37:20 +0000 https://socialmediaagency.one/seo-text-writing-for-google-e-commerce-in-6-episodes-learn-for-free-with-videos/ You needSEO for websites and in e-commerce. But how do you plan SEO texts, structure and long-term your own SEO strategy? After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before using software like Google Search, XOVI, etc., use your brain. Your planning, your “story”, your writing style shape every article. Visitors read the content and decide within seconds whether an article is convincing or not.

SEO Texts Basic (1/6): Create a post – your first SEO text structure

In Part 1 of SEO Copywriting Basics, we take a look at basic planning on your part. This is how you build good SEO texts and images in the minds of visitors, instead of rejection.

Tip. You want to learn more about SEO optimization? Visit the Lukinski Masterclass!

Planning and writing texts – Video

Pictures say more than a thousand words! What do videos say then? Let’s take a look at the first video on the topic of planning and writing SEO texts.

In this video, you’ll learn:

• Create post
• Headlines
• Text length
• Text length
• Key points
• Introduction
• Category
• Tags
• Media Library

SEO Texts Basic (2/6): Word count, how many words does a SEO text have?!

How long does a good SEO text have to be? The amount of text is a big question mark for most. Even in 90% of all meetings, clients mainly ask questions about the amount of text that needs to be written so that a website or online store will be positioned high in the search engine. There is no blanket answer to this question. There are highly competitive industries like real estate but also less competitive areas like fishing, packaging or car dealerships. To know the right text length, you need to analyze the competition.

Analyze and plan text length – Video

In this video you will learn how to analyze competitor offers to develop a sense for the optimal text length of your articles. The more often you do this analysis, the faster and more confident you will become in your content planning.

My tip for good SEO texts (current)

• Basic texts like definitions or wiki articles 300 to 500 words – in our real estate agent example the keyboard “Real Estate Transfer Tax “.
• Important texts and keywords with 1.000 to 1.500 words – ” Haus verkaufen privat Hamburg” (House for sale private Hamburg)
• Central keywords with 3,000 words and more – in our example the keyword “Immobilienmakler Hamburg”.

SEO Texts Basic (3/6): Create post – SEO text structure with Google.de

In the video “Creating a Post: SEO Basic” you learned how to plan good SEO texts basically, as a content creator and in the last instance, not only as a keyword analyst. First of all, it’s about planning a good text that excites the readers and visitors and provides them with added value (i.e. new knowledge that they didn’t have before). So that they stay long on your site and ideally read more articles and even better, they share the site with friends via social networks, other blogs and forums. Now we go to the first fine tuning of your SEO text planning. We supplement your thoughts, your red thread with information from Google.com. This way you will learn to create plans quickly, even without keyword software. Extremely practical, because you can set up good SEO text planning from anywhere and at any time. Even spontaneously in a client meeting, with a glance at the Google search box.

Optimize text planning with Google.com – Video

Before we take a look at keyboard software in the next video, learn how to use Google to quickly optimize your SEO text structure here.

In this video, you’ll learn:

• Structure and Keyword Optimization
• Search box from Google.com
• Use frequent search queries

SEO Texts Basic (4/6): Create post – SEO text structure with keyword analysis

In the video “Creating a Post: SEO Basics” you learned how to plan good SEO copy basically, as a content creator with your knowledge. In the second video “Creating a post: SEO by Keyword Relevance” was then about how to specifically improve SEO text structure with Google information. In this third video on the subsection SEO text structure you will learn for the first time about keyword software.

Optimize text planning with Xovi – Video

We use Xovi for our example. Xovi deals (important for this part) with the volume of search queries on google.de; the so-called “keyword analysis”. Here you can see the search queries of the last 30 days at a glance and can thus estimate which keyboard or which the word chain, how often in demand. Accordingly, you can plan your texts and align them to these really searched keywords. Simply put, if you want to optimize for “real estate”, you should not write about “living space”, but clearly about “real estate”, “house” and “condominium”.

In this video, you’ll learn:

• Basic via XOVI (Sistrix, etc.)
• Structure and Keyword Optimization
• Keyword analysis by search volume
• Integration in SEO text structure
• Keyword relevance (frequent up)

SEO Texts Basic (5/6): Spider web and central keywords

In the next two videos, you’ll learn how to build more complex SEO structures. So you leave the single text and come to the structure behind it. Using a simple example “fashion brands”, I will show you the spider web structure in layers, e.g. for a fashion online shop. You have main pages, subpages and subpages of the subpages (satellites). So you win not only through text length, but also through structure and linking (keyword: internal page linking). So your online project will automatically become stronger and stronger.

Infographic spider web

Text

Spider web and central keywords – Video

Level 1 is your home page, your central point of contact for visitors. Your first level is supported by the second level. Level 2 are then articles for your keywords, in the example “Louis Vuitton”, “Prada” or “Gucci”. Level 2 is also supported by further satellites. Level 3 are more specific texts, for example “Louis Vuitton bag” or “Louis Vuitton sunglasses”. If you have reached this level at some point, you can either go into the breadth, that is, open new topics, for example, “Diet” or go into depth “Louis Vuitton bag Neverfull”.

• Spiderweb
• Create main page
• Internal linking
• Level 1: Home page – “Fashion
• Level 2: Keywords – “Louis Vuitton
• Level 3: Longtail – “Louis Vuitton Bag”
• Level 4: Micro Longtail; useful for online shops and individual products – “Louis Vuitton bag Neverfull”.
• Level 5: Nano Longtail – “Louis Vuitton Bag Neverfull Outlet”

SEO Texts Basic (6/6): Satellite pages for the long tail

After our video on the topic of spider web structure and the construction of more complex SEO structures, today we take a look at satellite pages for the long tail. While pages for keywords in the second level are still relatively long, 1,000 to 1,500 words, the satellite pages in the third level are already much shorter and thus much faster to create. In this example, I’ll show you how to build a quick supporter page with YouTube videos.

Satellite pages for the long tail – Video

Tip. The work is relatively simple and can therefore also be done by people who are not trained in content creation. For example, you can also introduce interns to the topic of content creation and teach them step by step.

• Satellite pages
• Level 1 – Fashion brands (main page)
• Level 2 – Individual brands – Louis Vuitton (contribution)
• Level 3 – Individual Brands Detail – Louis Vuitton Videos (Support Post)

Excursus WordPress: installation, set up (build website)

WordPress: Installation, Setup and SEO Texts – Learn the basics of WordPress and search engine optimization now for free with our new video series on Youtube. In 5 episodes you’ll learn the basics of WordPress, around installation and setup. We continue with SEO text basics. Perfect for the self-employed, businesses but also employees who want to learn more. Have fun learning!

• Set up WordPress

Learn SEO online: Podcast episode

You want to learn SEO? The first tip to learn SEO is our marketing podcast and in particular episode #8 What is SEO? shows you the 1×1 of search engine optimization for platforms like Google, Bing & Co. all 100% free on Spotify, iTunes & Co. We answer the most frequently asked questions of self-employed, companies and businesses that start with SEO:

• What is SEO? Podcast episode
• More SEO articles in the blog

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