Design, payment providers, delivery costs, …

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

SPOTIFY_EMBED

Now stream & learn for free on:

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• Amazon – Marketing Podcast
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• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. What does a successful online shop need?
2. How do I design a shop?
3. How should product page look like?
4. Which payment methods does a shop need?
5. How high can delivery costs be?
6. How to create good offers?
7. What’s the fastest way to get reach?

Do it yourself or hire an expensive agency?!

BitCoin Small Talk, Making Money Like Out-of-the-Box Thinkers, and Our Focus: Corona Promotions for Retail. Sales are getting lower, but rent is staying the same? Our e-commerce special on creating an online store.

That’s what you’ll learn in this episode of Lasse & Lukinski.

1. How to create an online shop?
2. Which is the best online shop?
3. What does it cost to create an online shop?
4. How is an online shop structured?
5. What do I need for an online shop?

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• Spotify – Marketing Podcast
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• Amazon – Marketing Podcast
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• Google – Marketing Podcast

Questions & Answers: Do it yourself or use an agency?

That’s what you’ll learn in this episode of Lasse & Lukinski.

How to create an online shop?

The most important thing is, don’t be afraid to approach the task “online shop” yourself! Nowadays, you can quickly map your entire inventory digitally with just a few clicks, using online tools.

Online Tools – We introduce you to the most common ways to create your own online store in this Marketing Podcast episode. To mean, do-it-yourself with online tools, specifically introduced to Shopify.

Creative Commons Software – If you have technical interest or experience, you can use Creative Commons Software, e.g. WordPress / WooCommerce or Magento.

E-commerce agency – If you have large inventories, more than 10,000 items and different variations (driving options, sizes, etc.) then you may want to call on the expertise of an e-commerce agency. Over 90% of retailers, however, can work perfectly with online tools – without an agency.

In this and the following episodes, we will focus on the shopify and woocommerce solutions for those who are interested in technology or have motivated employees.

Which is the best online shop?

1. Modular system – online tools like Shopify
2. Creative Commons – Tools like WordPress / Woocommerce

What does it cost to create an online shop?

For online tools like Shopify, you pay a fixed monthly package price. If you need more products or additional accounts for new employees, you pay a little more. In return, you save almost the entire development costs that you incur with in-house development (WordPress) or with an advertising agency. The cost of the basic version is only 30 euros / month. This already includes many functions, such as coupon codes, but also an SSL certificate for secure data transmission.

With tools like WordPress and WooCommerce, a lot of time goes into the development of design and function. Accordingly, you need either employees with technical know-how or external professionals. In addition, you or an employee, a little familiar with HTML, CSS, MySQL and FTP, so that everything works, from the domain to the finished online shop. In return, you have great freedom and a lot of room for maneuver in extensions. The software WordPress is free, as well as the extension WooCommerce.

The most expensive option is definitely the e-commerce agency solution. Here you have to expect at least a five-digit amount. You hire an e-commerce agency if you have a very large product range with many variations. Make sure that you get comparative offers from other agencies so that you can compare the prices. At the beginning every agency will say, “we can do that”! Therefore, make sure to get comparative offers and references. Always make sure that you get references from the agency. If complications arise later because the agency does not have the appropriate know-how, this would be very annoying.

Show Notes: Business model lateral thinker

The ZDF Neo Magazin episode must also be mentioned:

Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

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• Google – Marketing Podcast

SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/instagram-for-beginners-tips-tricks-setup-marketing-and-advertising-ads-marketing-podcast/ Thu, 10 Dec 2020 15:26:09 +0000 https://socialmediaagency.one/instagram-for-beginners-tips-tricks-setup-marketing-and-advertising-ads-marketing-podcast/ Instagram tips & tricks beginners – target audience (avatar), categories, analyze posts, interaction with other posts – what?! What’s it all about if you want to build an Instagram channel yourself, do marketing on Instagram and advertise? In this episode of the Marketing Podcast I ask the most important Instagram questions for beginners!

My grandma is 89 and she has Instagram!

Not only since the new features, like Instagram Shopping, more and more businesses (small and large) want to advertise on Instagram. But to do that, you first need a solid channel. That’s why, in this podcast episode, we ask our Instagram expert the most important questions and answers that come to us more often in our social media agency. Instagram tips and tricks for beginners. Back to the overview: Marketing Podcast.

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Structure, marketing and advertising

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Instagram Basics: Structure
2. Instagram Marketing: Reach
3. Instagram Advertising: Ads

Instagram Basics: Structure

You want the full answer to the question? Then listen to the podcast episode or the Youtube shorties.

• How do I get started with Instagram?
• What resonates best on Instagram?
• Which hashtags get you the most likes?

How do I get started with Instagram?

Start by knowing exactly who your target audience is. To do this, you create avatars. If you know what your specific target group wants, you formulate categories under which posts are made. This way you have a fixed editorial plan, which is optimized bit by bit. By analyzing posts and additional interaction with other posts from other channels, you build up your Instagram channel.

What resonates best on Instagram?

As before, the full answer you hear in the Youtube Shorty or in the whole marketing podcast episode from Spotify, iTunes & Co. But central are friendly faces, a smile, brightness and color instead of dull tones. It goes much deeper in the podcast!

Which hashtags get you the most likes?

Yes, findability but class instead of mass.

Instagram Marketing: Reach

In the second part of Youtube Snippets, we look at marketing and outreach.

What is Instagram Marketing? What is the target audience for Instagram?

Officially, the Instagram app registration is from 13 years. Values below this age limit do not exist. Currently, however, Instagram is the “new” Facebook, with everyone here from 14 (or 13) to 60. So Instagram is the “mass platform” that Facebook used to be.

How do you get more reach on Instagram?

In the shorty you’ll learn: Quality of content goes before quantity. There is also a current Instagram tip, the Insta Reels. With up to +300%, +400% reach. Currently, only a few Instagram users are using this new feature, which is meant to compete with TikTok. How do Instagram Reels work? Find out more in the latest episode of the Marketing Podcast!

Instagram Advertising: Run Ads

After Instagram channel building and marketing basics, now a look at Instagram advertising.

How do I advertise on Instagram?

How do I run ads? Social Ads, whether it’s Insta, Facebook, YouTube, LinkedIn or Pinterest are the immediate key to success for many businesses. The major social networks provide the reach that you, your business or your client needs. All that’s missing is the right strategies, the right setup to get started. In this episode, you’ll get your hands on the first tips for Instagram.

For that, we’ll briefly introduce you to 2 types:

• “Apply post” button
• Professional Ads via Facebook Business Manager

How much does advertising cost on Instagram?

Not general sayable, depends on goals, competition & Co. The CPC (costs per click) is decisive in the end. How much do you pay for “a sale”. If you want to market real estate, then such a purchase can be worth 1,000, 2,000 euros advertising costs per buyer. As e-commerce for electronics rather 1, 2 euros per buyer.

How much does social media advertising cost in comparison?

Simply put, the most expensive platform for social media advertising is LinkedIn, where you meet direct B2B contacts. The cheapest alternative at the moment is TikTok. Instagram is in the upper midfield and is slightly more expensive than Youtube Instream Ads (by video).

]]> https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Sat, 28 Nov 2020 17:18:51 +0000 https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. Letters! Last big focus is your revenue streams: How do you make money? More importantly, how do you turn customers into real repeat customers to stretch the “customer lifetime value”? That’s what you’ll learn in the third part of the Lean Canvas (Developing a Business Idea).

Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

Now stream & learn for free on:

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Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

]]> https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Fri, 27 Nov 2020 21:04:40 +0000 https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these methods first? Of course, marketing agencies like us! That’s why the show features lots of expert tips from the field. Best practice, hot from the kitchen!

Marketing Basics + Expert Tips in Every Show

Marketing explained simply, whenever possible. When we discuss more complex topics like e-commerce, as well as more specific Instagram shopping, Facebook Pixel, SEO, or even Native Ads, you can just rewind the podcast or listen again. Learn marketing for free, with Lasse & Lukinski.

Marketing explained simply: Episode by episode

New now! Lasse & Lukinski, the podcast on Social Media One. Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast TV. We discuss media weeks & more – follow now & never miss a show. Each week we hit new methods, strategies and bring you examples and best practices from great campaigns, talk about speaking engagements, workshops but also new trends, from TikTok to Pinterest. Marketing is moving faster than ever. New social networks come into play, others lose relevance for certain audiences. We also usually come up with live hacks between the lines, which we leave uncut in the podcast. Real-world agency experience with million-dollar adspend. We want to give you inputs that you can use to develop yourself, your business and your brand.

New episodes & marketing news<

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Plus, of course, here on the social media blog, with extra info and keynotes on each episode:

• New episodes

Learn Marketing: Online and Social – Audiobook 2 go

1. Marketing tips from practice
2. Tips for Instagram: Followers, Shopping and Ads
3. Tips for YouTube: Video Marketing
4. Tips for Facebook: Pixel, Ads and Groups
5. Tips for Pinterest: Backlink building for e-commerce
6. Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<
7. Tips for e-commerce: Online shops and social commerce
8. Tips for sales and distribution: example and best practice

Marketing tips from practice

In our marketing podcast you get the real tips from practice! Every week we bring you examples from big companies, but also ideas that came to us during the week and which we have of course implemented directly!

• 7 online shops in one month?
• 16 magazines in one week?
• 200 campaigns in split test?

Learn with us and many examples from the real agency everyday life, how marketing currently works, or can work. Adopt successes, risks but also mistakes and createe your own great marketing campaigns for your company.

Want to learn even more about our social media agency?

• Social media agency

Tips for Instagram: Followers, Shopping and Ads

Instagram is a great place to run ads – why? Targeting and re-targeting. Briefly explained:

• Targeting = advertising to specific target groups
• Re-targeting = advertising to visitors again

Especially since Instagram Shopping has taken a very present role in the app, meanwhile the icon is in the main menu of the app, excellent sales can be achieved here, especially for e-commerce companies. Of course, when you think of Instagram, you don’t immediately think of advertising and placing ads, but you certainly think of influencer marketing. Instagram, more than any other social network, has ensured that influencer marketing has an extremely high profile in referral marketing. Not only the big companies work on Instagram, but also small self-employed people who work with affiliate marketing or dropshipping.

• Instagram marketing

Tips for YouTube: Video Marketing

YouTube is an excellent branding channel, especially since the time spent on it is so long (most brand videos are between 8-10 minutes long; the general average is 12 minutes). Advertising on YouTube is extremely interesting because users have a very high engagement. For this, however, the concept of video marketing in social networks, especially YouTube and its target audience must be understood.

While content on platforms such as Facebook, Twitter or Instagram, just like in classic marketing advertising posters on the street, only have a few moments to attract attention, users follow content on YouTube extremely intensively. That’s why more and more companies are taking advantage of the opportunities that YouTube, or Google as the owner, makes available.

However, video marketing also presents companies with a special challenge, here it is no longer just about a single photo! An ad on YouTube usually has 5 seconds, after which users can skip the ad. Exactly these 5 seconds are very important to get everything out of this moment. In doing so, companies can make many mistakes that end up costing money.

Learn what the failure points are, the risks and develop your own campaigns from them in our social media marketing podcast.

• Youtube Marketing

Tips for Facebook: Pixel, Ads and Groups

Facebook is so yesterday! Is it? Over 2 billion users are signed up on Facebook, making Facebook still the largest social network. And remember, the world population is almost 8 billion. Accordingly, you could also say only 20% of the world’s population is signed up on Facebook so far! That’s a completely different perspective on the social network, isn’t it?

That’s exactly why we introduce you to many aspects of Facebook marketing in our podcast. About ads, content marketing with influencer bit to channel building and the question, how can I gain reach on Facebook? Facebook is not only the big player when it comes to the number of users. Facebook also includes Instagram, as well as WhatsApp. Therefore, there is a lot to learn just in the area of Facebook marketing.

Best Practice: Simple Facebook Campaign

Here is a small example of a simple Facebook Ads without complex extras. Reached 8,758 people, with 109 sales and a spent budget of 59.09 euros. Achieved were 490.27 euros profit. here in the example 2 campaigns were tested against each other.

Key figures:

• 59,09 Euro Cost
• 8,758 people reached
• 109 contracts at 19.90 euros (gross) / 18.59 euros (net); margin 5.04 euros (net)
• 549,36 Euro Profit
• 490,27 Euro net profit (excl. expenses for Facebook Ad)

• Facebook marketing

Tips for Pinterest: Backlink building for e-commerce

We even made a separate episode about Pinterest! Because Pinterest is often underestimated. As the Pinterest share price shows, which has just increased by about + 340 % in 12 months, Pinterest has reached a great relevance. Pinterest is also becoming increasingly interesting for search engine optimization (SEO). Why, we discuss among other things in episode number 3: Pinterest underestimated?!

Pinterest allows you to create galeries. You can focus them on certain keywords. For example, the topic “Apartment New York” or “Statement Shirt Ladies”.

Currently, a mix of 2 to 4 keywords is ideal. Together, these form the headline of the gallery. As you can hear in our podcast, even top keywords make it to third or fourth place on Google, even though you only have about 50 followers on Pinterest. What’s the reason for that? Few creators, many pinners! Use this advantage!

• Pinterest Marketing

Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<

As we just learned about Pinterest marketing, there are very many areas that you can use search engine optimization as a strategic and operational tool for you.

The big goal is to get 1st place.

This is where most of the traffic takes place. About 85% of users do not scroll down in the search results, but click on the first results (including Google Ads). That’s why Google ads are played here. So if you manage to get your e-commerce or any other online project, from an app to a corporate website for a brick-and-mortar fashion chain, on the first place of the search results, you will attract a lot of visitors and, accordingly, potential buyers.

A lot of money is invested in search engine optimization, which is why it’s so important to know what areas you should pay attention to when investing in search engine optimization yourself. Search engine optimization is important for every business, but especially in e-commerce.

• Search Engine Optimization

Tips for e-commerce: Online shops and social commerce

Today, digital trade is the be-all and end-all, even the stationary trade is increasingly converting its marketing measures to digital sales structures. An online shop allows you to reach millions of people virtually overnight. With the right business idea, keyword Lean Canvas, the right sales structure, the right marketing, you can make it, and build an online store within a short time to a large, huge online retailer.

But the possibilities today are better than ever, you can build a free online store within seconds. You can use dropshipping and sell products that you don’t even have to store. That means, the entire merchandise management, logistics is omitted for you.

At the same time, it is important for large corporations to be present multilingually, in different networks and cross-medially. In our marketing podcast we combine all these aspects and show you bit by bit, with example and best practice, how you can expand your advantage. Especially because you’re interested in modern marketing! We know this because you’re reading this article! Is this content marketing already? That’s right! Welcome to the world of marketing! Just like we captured you, you can get people excited about your idea. We’d love to show you how it’s done on our podcast.

• E-Commerce & Online Shops<

Tips for sales and distribution: example and best practice

The absolute core in marketing, sales promotion. Sales and distribution is the most important for any company and business.

Because, where no euro or dollar is earned, no money can be spent.

So if you want to make investments as an entrepreneur, you have to make money. You have to make so much money that you don’t make more turnover, but profit. Once you’ve made enough profit, it’s about optimizing taxes. Why? Taxes are the biggest expense you have privately but also as an entrepreneur. Read more about understanding taxes here (external).

In our marketing podcast we do not only deal with methods how you can optimize your sales promotion. Here you would also be practical tips on how you can act tax-optimized for your private assets or your assets as an entrepreneur. That of course 100% does not matter! The important thing is to know the methods and possibilities! So you can optimize your marketing campaigns and make good and effective advertising right from the start. In our marketing podcast you will learn with examples and best practices, e-marketing works.

With us you get a practical and direct insight into how marketing works today. Learn from it and develop your own business, your own ideas and your own brand!

• Podcast: New episodes

Marketing Podcast: Spotify, iTunes, Amazon & Co.<

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

]]> https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ Sun, 22 Nov 2020 11:57:44 +0000 https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to investments, whether bank or investors. After that, we focus on the unfair advantage. This helps you to convince people even faster about you and your business idea. After that, with the target groups already in part 3(Lean Canvas #3), we lead over to marketing and finance. Now on Spotify!

Podcast episode on Spotify: Lean Canvas (2/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
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• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Unfair pitch advantage! + Your X like Y
2. Key figures: Prove your potential success
3. Target Groups: Avatars and first movers

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Unfair pitch advantage! + Your X like Y

The episode starts with your (ultimate) “unfair advantage”. Simply put: You have 10 years of experience in sales, others don’t have that. Or, you can develop online shops yourself, very few can do that. All this saves you time, money and opens doors faster. Or in short: Your unfair advantage as a founder! First of all, here’s a tip to save 2 minutes of time in your pitch! With your “X like Y”. Simply put, this means: Your business idea is a platform where dog owners can get to know each other. To do this, you use the all-too-familiar Tinder effect. Swipe right: commitment. Swipe left: Decline. Simply put. So instead of explaining at length which technical functions you use, you simply say: “We are the Tinder for dog owners”!

Key figures: Buyers, production, etc.

In real investor pitches, many talk about their idea for 8 minutes and numbers for 1 minute – wrong! In this episode we will show you how important the field “key figures” alone is in the Lean Canvas. To put it simply: Calculate potentials! Example: you open a stylish food store in the city, with vegan snacks. Then ask yourself, for example: How many people are there in the immediate, run-wide vicinity that would stop by your store for vegan snacks. If so, how often would they stop by? How high can you set prices, also in terms of competition? How much vegan competition is there in general? How much does your direct competition sell for? These are all important metrics that give investors (and banks) a quick insight into your industry and your potential.

Target Groups: Avatars and first movers

Who is really important for your later marketing measures? The most common mistake in pitches: target groups from 20-99 years. Wrong! Your target group must be exact. Ideally, you create avatars for them, i.e. an exact description of the person. This exact, specific description brings many advantages. From more targeted advertising budgets to an exact address. For this we also show you the example of Amazon. Started as a bookstore, with ambitions to deliver everything to everyone. It did! In the beginning, the target group was very precise. An insight into target groups and avatars of the Lean Canvas, or company foundation. Also, first movers! They help you establish your business idea faster by being multipliers for you. You’ll learn what that means in this episode from the Marketing Podcast!

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Marketing and Finances

Part 3: Marketing and finance

]]> https://socialmediaagency.one/lean-canvas-part-1-3-product-usp-fries-are-boring-marketing-podcast/ Sun, 15 Nov 2020 14:17:34 +0000 https://socialmediaagency.one/lean-canvas-part-1-3-product-usp-fries-are-boring-marketing-podcast/ Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the week: Instagram Shopping! Now right in the app menu bar. Plus, as always, lots of little marketing live hacks from everyday life.

Podcast episode on Spotify: Lean Canvas (1/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Lean Canvas for your business idea: find & review

You want to start your own business? You want to found your own company, your own start-up? Then you need a good business idea! Several times a year we have a very special workshop, with over 200 participants. Briefly explained, similar to Höhle der Löwen that you know from TV. Only, with the extra of a day of coaching with our experts and mentors, then comes the big day and day pitches. 200 people, 40 groups, 40 ideas, but what’s the best way to start?

What is the Lean Canvas?

What is the Lean Canvas? The Lean Canvas is a variation of the Business Canvas. It helps you to find business ideas in new simple steps and to validate them. Validation means to check and prove that a business idea is or will be profitable. In this special of our Marketing Podcast, we’re going to look at the Lean Canvas in three episodes. In each case, 3 of 9 steps.

In part 1, you’ll learn about problem, solution, and your USP. In the second part(Lean Canvas #2) we talk about metrics, target groups and the unfair advantage. Part 3(Lean Canvas #3) then deals with the big topic of marketing and the resulting costs and revenue sources.

Banks, investors… Find employees (Recruiting)

In the Marketing Podcast and this special you learn so, free of charge the first step, the design of your business idea! You need this to develop your pitch and your business plan. Both you need to convince e.g. investors and banks of you. Finally, you need both concepts in everyday life, e.g. when you want to convince customers of your product or when recruiting new employees. These steps will be discussed in detail in future episodes. Learn marketing for your own business, step by step.

A solid, well thought-out idea, demonstrably profitable is what employees, banks but also investors expect from you as a founder. That’s why we wanted to take a close look at each individual step in this Lean Canvas Special, with practical examples so that you understand how such a Lean Canvas is built up. What depth you need to go into so that your pitch is ultimately convincing.

More in the Marketing Podcast

You want more episodes from our marketing podcast? Small video snippets on the individual topics, from social media marketing to print to setting up a company, with tips and best practices from international projects. Here you can find the overview

• Marketing Podcast

Marketing Shorty: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Lean Canvas Part 1: Problem, Solution & USP<

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Lean Canvas Part 1: Problem, Solution & USP

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Part: Marketing and Finances

Part 3: Marketing and finance

]]> https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Sun, 08 Nov 2020 13:28:52 +0000 https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Pinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

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Marketing Shorty: Pinterest and Entrepreneur Books

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Pinterest: Advertising, SEO and Reach

Pinterest: Advertising, SEO and Reach

Excerpt episode #3

Pinterest is underestimated! If you look at the stock price alone over the last 12 months (300%+), you can quickly see that something is coming our way. In this excerpt from episode #3, Lasse shows you some Pinterest insights from our social media agency, straight from the field.

Extra. Top 3 entrepreneur books from Lasse

Excerpt episode #3

At the end of episode 3, you’ll get 3 ultimate book tips from Lasse for entrepreneurs.

]]> https://socialmediaagency.one/facebook-algorithm-affiliate-marketing-passive-income-marketing-podcast/ Sat, 07 Nov 2020 17:13:18 +0000 https://socialmediaagency.one/facebook-algorithm-affiliate-marketing-passive-income-marketing-podcast/ Facebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain work and what strategies can you derive for your ads on Facebook, Youtube & Co? Should you feed the algorithm or let it run all by itself? Your task, people have to stop at your ads. Lasse shows you 3 principles from neuromarketing. In addition, the classic, earn money on the Internet with affiliate marketing, but is it really that simple? Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Marketing Shorty: Facebook Algorithm and Affiliate Marketing

More Marketing Snippets? Follow us on Youtube, too. Topics of the week:

1. Facebook Advertising: 3 Algorithm Basics
2. Affiliate Marketing Explained: Amazon & Co.

Facebook Advertising: 3 Algorithm Basics

Excerpt

For your e-commerce to do well, you need traffic (reach). Let’s answer the question: How can I use my advertising budget as efficiently as possible? Sometimes it’s the little things in life, like the 3 simple basic rules. Of course, there are a few tricks as well. That and more, here in the excerpt from episode #2 of Lasse & Lukinski on Spotify.

Affiliate Marketing Explained: Amazon & Co.<

Excerpt

Affiliate Marketing Basics by Lukinski. Right now, many are looking for an alternative to a regular job. Earning money from home is the dream of many. Here is a first insight into what affiliate marketing means, which networks you can use (Amazon, Ebay, Digistore, Awin) and the big question: Is affiliate marketing even worth it?

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