Why Podcasters Are the New Influencers

Studies show that podcast listeners are up to 54 percent more likely to make a purchase based on recommendations from their favorite host. This is due to the special relationship between the host and the audience: People who regularly listen to the same podcast develop a parasocial bond similar to that of a close friend. Host-read ads benefit precisely from this.

From topic planning to production to distribution on social media—this infographic outlines the complete podcast marketing strategy.

Formats for Podcast Collaborations

Host-Read Ads (Pre-Roll)

15–30 seconds at the beginning of the episode, right after the intro

Host-Read Ads (Mid-Roll)

60–90 seconds into the episode, the most powerful performance

Episode Sponsorship: The entire episode includes the brand name in its title

• Co-Hosted Episodes: Company representatives appear as guests; no commercial breaks

Branded Podcast Series

Brand produces its own podcast series with a host

Costs and Benchmarks Compared

Developing Host-Read Ads: What Works

The most important principle for host-read ads: The host must truly be familiar with the product. Scripts that are simply read aloud sound like scripts being read aloud—podcast listeners can tell the difference right away. Successful podcast partnerships start with a genuine product test, followed by a general briefing. The exact wording is left up to the host.

When it comes to content, personal anecdotes about the product, a clear call to action with a promo code, and a specific offer significantly increase conversion rates. In the context of influencer marketing, podcasts offer a particularly high-quality way to reach the target audience with long-lasting impact.

Find podcasts and establish partnerships

Podcast directories such as Spotify for Podcasters and Podigee, or specialized agencies like Podstars, can help you identify suitable podcasts. Key metrics: monthly downloads, target audience demographics, topic relevance, and host credibility.

In the context of brand awareness, podcasts are particularly well-suited for products that require explanation. For scaling, content marketing is a valuable complementary channel: podcast content can be repurposed into blog posts, social media snippets, and newsletter content.

“A well-delivered host-read ad isn’t an interruption—it’s part of the show. The audience accepts it if the host accepts it.” — Social Media One, Audio Marketing Team

What are Host-Read Ads?

Host-read ads are delivered by the podcast host in their own words, rather than being played as a pre-recorded commercial. The host incorporates the brand message into their own speaking style.

At what budget level does podcast marketing become worthwhile?

Beginners can get started with a pre-roll or mid-roll partnership for as little as 300 to 500 euros. For sustainable results, we recommend booking at least three to six episodes.

How do you measure the success of podcast advertising?

Promo codes are the most effective way to measure the effectiveness of podcast ads, since direct click attribution is often not possible. A survey at checkout can also be helpful.

Which podcast genres are best suited for which industries?

Finance podcasts for fintech and insurance, true crime and society podcasts for FMCG, sports and fitness podcasts for health brands, and business podcasts for B2B offerings.

Can you combine podcast partnerships with social media influencer marketing?

Yes, that’s actually a good idea. If a creator is both a podcaster and active on Instagram or YouTube, both channels can be combined into a single collaboration.

Search engine optimization: What is it? How does it work?

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

SEO for Google, Bing, Yahoo, DuckDuckGoGo & Co.< More marketing snippets from the podcast? Follow us on YouTube, too. Topic of the Week:

1. What is SEO? How does SEO work?
2. What is Google Optimization? What do I have to do so that Google finds my page?
3. What is SEA? Paid placement or organic ranking?

What is SEO? How does SEO work?

What is SEO? How does SEO work? The 1×1 of search engine optimization for Google, Bing & Co. Why is SEO strong? With ads, every visitor costs you money. If you invest in website and / or e-commerce optimization, you get visitors “for free”. In this podcast episode, we ask the first questions that come to you when you want to learn SEO.

SEO Strategy and Setup (Web & E-Commerce): Example< What is Google Optimization? What do I have to do so that Google finds my page? Also, what is SEA? Paid placement or organic ranking? In this part you will learn more about building for your website or e-commerce, local, regional or national, with example: Dog trainer from Meppen, what should she do? Also a look at SEA (advertising on Google) and the comparison: which is better? Organic reach or paid?

Starting Friday!

]]> https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Sat, 28 Nov 2020 17:18:51 +0000 https://socialmediaagency.one/lean-canvas-part-3-3-marketing-and-finance-costs-revenues-marketing-podcast/ Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. Letters! Last big focus is your revenue streams: How do you make money? More importantly, how do you turn customers into real repeat customers to stretch the “customer lifetime value”? That’s what you’ll learn in the third part of the Lean Canvas (Developing a Business Idea).

Lean Canvas (3/3): Marketing & Money!

Back to overview: Marketing Podcast.

Lean Canvas Special: All Parts

1. Part: Problem, solution and USP
2. Part: Key figures, unfair advantage and target group
3. Part: Marketing and Finances

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Marketing: Offline, Online and Social
2. Money: costs, income, earning money

As a keynote speaker, we show up to 200 participants how to build a business in our workshop. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. Then on the second day, 40 groups present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Marketing: Offline, Online and Social

The marketing mix is increasingly diversifying. Every month, new portals, opportunities or even entire platforms are added, like TikTok at the moment. But also existing platforms expand the possibilities of advertising and sales, like currently Instagram Shopping. At the same time, offline marketing should not be forgotten: Trade shows, letters, and most importantly POS. We take you with us and give you some impulses for your marketing measures. Everything in the overall context of the business idea development in the Lean Canvas.

Money: costs, income, earning money

Making money at last! The last part of our Lean Canvas special is about finances. Of course, only extremely abbreviated, as you’ll see in the episode. Still, we’ll go into some, interesting revenue models that you might not have thought of for your business. Sales, licensing, freemium, a little insight into the world of revenue. These are also your final step in creating the Lean Canvas.

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

]]> https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Fri, 27 Nov 2020 21:04:40 +0000 https://socialmediaagency.one/podcast-learn-marketing-all-about-online-social-instagram-youtube-facebook-tiktok-e-commerce-seo/ Marketing Podcast – Learn about individual and connected marketing areas in the marketing mix. Or simply put, what is marketing? What are the 4 marketing tools? There are lots of new ideas, methods and strategies this year too. For classic marketing, like trade shows and POS, as well as online and social. Who tests these methods first? Of course, marketing agencies like us! That’s why the show features lots of expert tips from the field. Best practice, hot from the kitchen!

Marketing Basics + Expert Tips in Every Show

Marketing explained simply, whenever possible. When we discuss more complex topics like e-commerce, as well as more specific Instagram shopping, Facebook Pixel, SEO, or even Native Ads, you can just rewind the podcast or listen again. Learn marketing for free, with Lasse & Lukinski.

Marketing explained simply: Episode by episode

New now! Lasse & Lukinski, the podcast on Social Media One. Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast TV. We discuss media weeks & more – follow now & never miss a show. Each week we hit new methods, strategies and bring you examples and best practices from great campaigns, talk about speaking engagements, workshops but also new trends, from TikTok to Pinterest. Marketing is moving faster than ever. New social networks come into play, others lose relevance for certain audiences. We also usually come up with live hacks between the lines, which we leave uncut in the podcast. Real-world agency experience with million-dollar adspend. We want to give you inputs that you can use to develop yourself, your business and your brand.

New episodes & marketing news<

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Plus, of course, here on the social media blog, with extra info and keynotes on each episode:

• New episodes

Learn Marketing: Online and Social – Audiobook 2 go

1. Marketing tips from practice
2. Tips for Instagram: Followers, Shopping and Ads
3. Tips for YouTube: Video Marketing
4. Tips for Facebook: Pixel, Ads and Groups
5. Tips for Pinterest: Backlink building for e-commerce
6. Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<
7. Tips for e-commerce: Online shops and social commerce
8. Tips for sales and distribution: example and best practice

Marketing tips from practice

In our marketing podcast you get the real tips from practice! Every week we bring you examples from big companies, but also ideas that came to us during the week and which we have of course implemented directly!

• 7 online shops in one month?
• 16 magazines in one week?
• 200 campaigns in split test?

Learn with us and many examples from the real agency everyday life, how marketing currently works, or can work. Adopt successes, risks but also mistakes and createe your own great marketing campaigns for your company.

Want to learn even more about our social media agency?

• Social media agency

Tips for Instagram: Followers, Shopping and Ads

Instagram is a great place to run ads – why? Targeting and re-targeting. Briefly explained:

• Targeting = advertising to specific target groups
• Re-targeting = advertising to visitors again

Especially since Instagram Shopping has taken a very present role in the app, meanwhile the icon is in the main menu of the app, excellent sales can be achieved here, especially for e-commerce companies. Of course, when you think of Instagram, you don’t immediately think of advertising and placing ads, but you certainly think of influencer marketing. Instagram, more than any other social network, has ensured that influencer marketing has an extremely high profile in referral marketing. Not only the big companies work on Instagram, but also small self-employed people who work with affiliate marketing or dropshipping.

• Instagram marketing

Tips for YouTube: Video Marketing

YouTube is an excellent branding channel, especially since the time spent on it is so long (most brand videos are between 8-10 minutes long; the general average is 12 minutes). Advertising on YouTube is extremely interesting because users have a very high engagement. For this, however, the concept of video marketing in social networks, especially YouTube and its target audience must be understood.

While content on platforms such as Facebook, Twitter or Instagram, just like in classic marketing advertising posters on the street, only have a few moments to attract attention, users follow content on YouTube extremely intensively. That’s why more and more companies are taking advantage of the opportunities that YouTube, or Google as the owner, makes available.

However, video marketing also presents companies with a special challenge, here it is no longer just about a single photo! An ad on YouTube usually has 5 seconds, after which users can skip the ad. Exactly these 5 seconds are very important to get everything out of this moment. In doing so, companies can make many mistakes that end up costing money.

Learn what the failure points are, the risks and develop your own campaigns from them in our social media marketing podcast.

• Youtube Marketing

Tips for Facebook: Pixel, Ads and Groups

Facebook is so yesterday! Is it? Over 2 billion users are signed up on Facebook, making Facebook still the largest social network. And remember, the world population is almost 8 billion. Accordingly, you could also say only 20% of the world’s population is signed up on Facebook so far! That’s a completely different perspective on the social network, isn’t it?

That’s exactly why we introduce you to many aspects of Facebook marketing in our podcast. About ads, content marketing with influencer bit to channel building and the question, how can I gain reach on Facebook? Facebook is not only the big player when it comes to the number of users. Facebook also includes Instagram, as well as WhatsApp. Therefore, there is a lot to learn just in the area of Facebook marketing.

Best Practice: Simple Facebook Campaign

Here is a small example of a simple Facebook Ads without complex extras. Reached 8,758 people, with 109 sales and a spent budget of 59.09 euros. Achieved were 490.27 euros profit. here in the example 2 campaigns were tested against each other.

Key figures:

• 59,09 Euro Cost
• 8,758 people reached
• 109 contracts at 19.90 euros (gross) / 18.59 euros (net); margin 5.04 euros (net)
• 549,36 Euro Profit
• 490,27 Euro net profit (excl. expenses for Facebook Ad)

• Facebook marketing

Tips for Pinterest: Backlink building for e-commerce

We even made a separate episode about Pinterest! Because Pinterest is often underestimated. As the Pinterest share price shows, which has just increased by about + 340 % in 12 months, Pinterest has reached a great relevance. Pinterest is also becoming increasingly interesting for search engine optimization (SEO). Why, we discuss among other things in episode number 3: Pinterest underestimated?!

Pinterest allows you to create galeries. You can focus them on certain keywords. For example, the topic “Apartment New York” or “Statement Shirt Ladies”.

Currently, a mix of 2 to 4 keywords is ideal. Together, these form the headline of the gallery. As you can hear in our podcast, even top keywords make it to third or fourth place on Google, even though you only have about 50 followers on Pinterest. What’s the reason for that? Few creators, many pinners! Use this advantage!

• Pinterest Marketing

Tips for Google (SEO): Search engine optimization on Google, Bing & Co.<

As we just learned about Pinterest marketing, there are very many areas that you can use search engine optimization as a strategic and operational tool for you.

The big goal is to get 1st place.

This is where most of the traffic takes place. About 85% of users do not scroll down in the search results, but click on the first results (including Google Ads). That’s why Google ads are played here. So if you manage to get your e-commerce or any other online project, from an app to a corporate website for a brick-and-mortar fashion chain, on the first place of the search results, you will attract a lot of visitors and, accordingly, potential buyers.

A lot of money is invested in search engine optimization, which is why it’s so important to know what areas you should pay attention to when investing in search engine optimization yourself. Search engine optimization is important for every business, but especially in e-commerce.

• Search Engine Optimization

Tips for e-commerce: Online shops and social commerce

Today, digital trade is the be-all and end-all, even the stationary trade is increasingly converting its marketing measures to digital sales structures. An online shop allows you to reach millions of people virtually overnight. With the right business idea, keyword Lean Canvas, the right sales structure, the right marketing, you can make it, and build an online store within a short time to a large, huge online retailer.

But the possibilities today are better than ever, you can build a free online store within seconds. You can use dropshipping and sell products that you don’t even have to store. That means, the entire merchandise management, logistics is omitted for you.

At the same time, it is important for large corporations to be present multilingually, in different networks and cross-medially. In our marketing podcast we combine all these aspects and show you bit by bit, with example and best practice, how you can expand your advantage. Especially because you’re interested in modern marketing! We know this because you’re reading this article! Is this content marketing already? That’s right! Welcome to the world of marketing! Just like we captured you, you can get people excited about your idea. We’d love to show you how it’s done on our podcast.

• E-Commerce & Online Shops<

Tips for sales and distribution: example and best practice

The absolute core in marketing, sales promotion. Sales and distribution is the most important for any company and business.

Because, where no euro or dollar is earned, no money can be spent.

So if you want to make investments as an entrepreneur, you have to make money. You have to make so much money that you don’t make more turnover, but profit. Once you’ve made enough profit, it’s about optimizing taxes. Why? Taxes are the biggest expense you have privately but also as an entrepreneur. Read more about understanding taxes here (external).

In our marketing podcast we do not only deal with methods how you can optimize your sales promotion. Here you would also be practical tips on how you can act tax-optimized for your private assets or your assets as an entrepreneur. That of course 100% does not matter! The important thing is to know the methods and possibilities! So you can optimize your marketing campaigns and make good and effective advertising right from the start. In our marketing podcast you will learn with examples and best practices, e-marketing works.

With us you get a practical and direct insight into how marketing works today. Learn from it and develop your own business, your own ideas and your own brand!

• Podcast: New episodes

Marketing Podcast: Spotify, iTunes, Amazon & Co.<

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

]]> https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ Sun, 22 Nov 2020 11:57:44 +0000 https://socialmediaagency.one/lean-canvas-part-2-3-unfair-advantage-metrics-audience-marketing-podcast/ In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to investments, whether bank or investors. After that, we focus on the unfair advantage. This helps you to convince people even faster about you and your business idea. After that, with the target groups already in part 3(Lean Canvas #3), we lead over to marketing and finance. Now on Spotify!

Podcast episode on Spotify: Lean Canvas (2/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorties: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Unfair pitch advantage! + Your X like Y
2. Key figures: Prove your potential success
3. Target Groups: Avatars and first movers

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Unfair pitch advantage! + Your X like Y

The episode starts with your (ultimate) “unfair advantage”. Simply put: You have 10 years of experience in sales, others don’t have that. Or, you can develop online shops yourself, very few can do that. All this saves you time, money and opens doors faster. Or in short: Your unfair advantage as a founder! First of all, here’s a tip to save 2 minutes of time in your pitch! With your “X like Y”. Simply put, this means: Your business idea is a platform where dog owners can get to know each other. To do this, you use the all-too-familiar Tinder effect. Swipe right: commitment. Swipe left: Decline. Simply put. So instead of explaining at length which technical functions you use, you simply say: “We are the Tinder for dog owners”!

Key figures: Buyers, production, etc.

In real investor pitches, many talk about their idea for 8 minutes and numbers for 1 minute – wrong! In this episode we will show you how important the field “key figures” alone is in the Lean Canvas. To put it simply: Calculate potentials! Example: you open a stylish food store in the city, with vegan snacks. Then ask yourself, for example: How many people are there in the immediate, run-wide vicinity that would stop by your store for vegan snacks. If so, how often would they stop by? How high can you set prices, also in terms of competition? How much vegan competition is there in general? How much does your direct competition sell for? These are all important metrics that give investors (and banks) a quick insight into your industry and your potential.

Target Groups: Avatars and first movers

Who is really important for your later marketing measures? The most common mistake in pitches: target groups from 20-99 years. Wrong! Your target group must be exact. Ideally, you create avatars for them, i.e. an exact description of the person. This exact, specific description brings many advantages. From more targeted advertising budgets to an exact address. For this we also show you the example of Amazon. Started as a bookstore, with ambitions to deliver everything to everyone. It did! In the beginning, the target group was very precise. An insight into target groups and avatars of the Lean Canvas, or company foundation. Also, first movers! They help you establish your business idea faster by being multipliers for you. You’ll learn what that means in this episode from the Marketing Podcast!

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Problem, solution and USP

Part 1: Problem, solution and USP

Part: Marketing and Finances

Part 3: Marketing and finance

]]> https://socialmediaagency.one/lean-canvas-part-1-3-product-usp-fries-are-boring-marketing-podcast/ Sun, 15 Nov 2020 14:17:34 +0000 https://socialmediaagency.one/lean-canvas-part-1-3-product-usp-fries-are-boring-marketing-podcast/ Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the week: Instagram Shopping! Now right in the app menu bar. Plus, as always, lots of little marketing live hacks from everyday life.

Podcast episode on Spotify: Lean Canvas (1/3) Special

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Lean Canvas for your business idea: find & review

You want to start your own business? You want to found your own company, your own start-up? Then you need a good business idea! Several times a year we have a very special workshop, with over 200 participants. Briefly explained, similar to Höhle der Löwen that you know from TV. Only, with the extra of a day of coaching with our experts and mentors, then comes the big day and day pitches. 200 people, 40 groups, 40 ideas, but what’s the best way to start?

What is the Lean Canvas?

What is the Lean Canvas? The Lean Canvas is a variation of the Business Canvas. It helps you to find business ideas in new simple steps and to validate them. Validation means to check and prove that a business idea is or will be profitable. In this special of our Marketing Podcast, we’re going to look at the Lean Canvas in three episodes. In each case, 3 of 9 steps.

In part 1, you’ll learn about problem, solution, and your USP. In the second part(Lean Canvas #2) we talk about metrics, target groups and the unfair advantage. Part 3(Lean Canvas #3) then deals with the big topic of marketing and the resulting costs and revenue sources.

Banks, investors… Find employees (Recruiting)

In the Marketing Podcast and this special you learn so, free of charge the first step, the design of your business idea! You need this to develop your pitch and your business plan. Both you need to convince e.g. investors and banks of you. Finally, you need both concepts in everyday life, e.g. when you want to convince customers of your product or when recruiting new employees. These steps will be discussed in detail in future episodes. Learn marketing for your own business, step by step.

A solid, well thought-out idea, demonstrably profitable is what employees, banks but also investors expect from you as a founder. That’s why we wanted to take a close look at each individual step in this Lean Canvas Special, with practical examples so that you understand how such a Lean Canvas is built up. What depth you need to go into so that your pitch is ultimately convincing.

More in the Marketing Podcast

You want more episodes from our marketing podcast? Small video snippets on the individual topics, from social media marketing to print to setting up a company, with tips and best practices from international projects. Here you can find the overview

• Marketing Podcast

Marketing Shorty: Lean Canvas

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Lean Canvas Part 1: Problem, Solution & USP<

As a speaker, we show up to 200 participants in our workshop how to build a business. One part of this is the Lean Canvas. A simple way to develop business ideas and test them. On the second day, 40 groups then present their business ideas. A bit like “Höhle der Löwen”, you probably know the TV series. However, before it comes to the pitch, a solid business idea has to be in place. In this podcast episode we talk about that among other things.

Lean Canvas Part 1: Problem, Solution & USP

Lean Canvas Special: All Parts

Here you can find all parts of the Lean Canvas Special at a glance:

Part: Key figures, unfair advantage and target group

Part 2: Key figures, unfair advantage and target group

Part: Marketing and Finances

Part 3: Marketing and finance

]]> https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Sun, 08 Nov 2020 13:28:52 +0000 https://socialmediaagency.one/youre-fired-trump-vs-twitter-pinterest-power-marketing-podcast/ Pinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorty: Pinterest and Entrepreneur Books

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Pinterest: Advertising, SEO and Reach

Pinterest: Advertising, SEO and Reach

Excerpt episode #3

Pinterest is underestimated! If you look at the stock price alone over the last 12 months (300%+), you can quickly see that something is coming our way. In this excerpt from episode #3, Lasse shows you some Pinterest insights from our social media agency, straight from the field.

Extra. Top 3 entrepreneur books from Lasse

Excerpt episode #3

At the end of episode 3, you’ll get 3 ultimate book tips from Lasse for entrepreneurs.

]]> https://socialmediaagency.one/facebook-algorithm-affiliate-marketing-passive-income-marketing-podcast/ Sat, 07 Nov 2020 17:13:18 +0000 https://socialmediaagency.one/facebook-algorithm-affiliate-marketing-passive-income-marketing-podcast/ Facebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain work and what strategies can you derive for your ads on Facebook, Youtube & Co? Should you feed the algorithm or let it run all by itself? Your task, people have to stop at your ads. Lasse shows you 3 principles from neuromarketing. In addition, the classic, earn money on the Internet with affiliate marketing, but is it really that simple? Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Marketing Shorty: Facebook Algorithm and Affiliate Marketing

More Marketing Snippets? Follow us on Youtube, too. Topics of the week:

1. Facebook Advertising: 3 Algorithm Basics
2. Affiliate Marketing Explained: Amazon & Co.

Facebook Advertising: 3 Algorithm Basics

Excerpt

For your e-commerce to do well, you need traffic (reach). Let’s answer the question: How can I use my advertising budget as efficiently as possible? Sometimes it’s the little things in life, like the 3 simple basic rules. Of course, there are a few tricks as well. That and more, here in the excerpt from episode #2 of Lasse & Lukinski on Spotify.

Affiliate Marketing Explained: Amazon & Co.<

Excerpt

Affiliate Marketing Basics by Lukinski. Right now, many are looking for an alternative to a regular job. Earning money from home is the dream of many. Here is a first insight into what affiliate marketing means, which networks you can use (Amazon, Ebay, Digistore, Awin) and the big question: Is affiliate marketing even worth it?

]]> https://socialmediaagency.one/social-media-2023-fake-reviews-hello-marketing-marketing-podcast/ Fri, 30 Oct 2020 17:58:50 +0000 https://socialmediaagency.one/social-media-2023-fake-reviews-hello-marketing-marketing-podcast/ Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! With our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast TV. We discuss media weeks & more – follow now & never miss a show. Now on Amazon, Deezer, Google and Spotify!

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Marketing Shorty: Fake Rating

More Marketing Snippets? Follow us on Youtube, too. Topics of the week:

1. Positive reviews on Google: effect and influence
2. Social Media Trends 2023: Instagram Performance
3. Social media ads for beginners: what’s important in 2021?

Positive reviews on Google: effect and influence

How do you build referral marketing for yourself or your brand? Especially the first page of search engines is relevant, because many people search for “XY review” or “XY experience”. In our podcast episodes, we take a look at digital reputation building, backlink building and paid articles, among other things.

Social Media Trends 2023: Instagram Performance

Social Media Trends 2023: What will become important, what will remain important? Here’s a small excerpt from our podcast and the special on the topic, how will social networks develop in the next few years? For a client we had to do a detailed evaluation, here are a few first, small insights from Lasse!

Social media ads for beginners: what’s important in 2021?

Social media ads for beginners: where do you start? In this short excerpt, we’ll tell you what the important starting points are for your social media marketing in 2021. Especially if you’re in the start-up phase, or if you’re learning about social media ads for the very first time.

Fake reviews from online shops and comparison portals

Fake Reviews: A few days ago, one topic dominated the e-commerce headlines, Fake Reviews, which are becoming more and more prevalent on reputable, major portals. Here is a little insight into the topic of fake reviews in online shops. People who buy products online look at reviews. In the current podcast we take a look at positive reviews on Google and the effect they have.

5 star rating: customers, employees and reputation

5 Star Rating on Google: Absolutely Underestimated! Few people pay attention to star ratings, yet for many customers they are the ultimate buying decision. In this podcast episode, we discuss 2 more tips for your rating management for customers and in employee recruiting.

Social Media Marketing Podcast: Listen to all episodes

• Amazon
• Deezer
• Google Podcast
• Spotify
• Youtube

Go green! Now on Spotify!

Amazon Music! Now online

Deezer! Show now available

Google, standard! Stream now

]]> https://socialmediaagency.one/richer-than-the-geissens-real-estate-podcast-book-field-report/ Sat, 03 Oct 2020 17:08:46 +0000 https://socialmediaagency.one/richer-than-the-geissens-real-estate-podcast-book-field-report/ AF Steuercoaching: Asset building and tax tips. In addition, Germany’s largest real estate, finance and tax Youtube channel with currently over 100,000 subscribers. In advance his Amazon bestseller “Reicher als Geissens”, which he now even makes available for free on iTunes and Spotify. After the article on the topic of becoming a social media manager, we wanted to briefly discuss a book that we had mentioned in the article explicitly, or the thinker behind it, Alex Fischer. Specifically, it’s about Alex Fischer, or rather his experiences that he has made as an entrepreneur and investor. Experiences from a very, inspiring entrepreneurial life. Not only that he has the largest Youtube channel on the topic of real estate & finance in Germany, with currently over 100,000 subscribers. No, he built it all himself. In this book he shares his knowledge about finance, taxes and Co. Since the 200,000 readers even for free as an audio book version on iTunes and Spotify. Therefore, it is worth a look at Alex Fischer.

Audiobook, Podcast and Coaching: #1 Real Estate Youtuber

The headlines of the book have to sell, of course, like “In 5 years without equity to the real estate millionaire” – but basically it’s about your mindset as an entrepreneur, about finances and taxes.

Now before most tune out on the topic of being self-employed and taxes, here’s how we as a social media agency would increase the click-through rate.

• Tax Coaching Experiences – Participant Interviews
• Tax coaching by Alex Fischer – Application

Is Alex Fischer serious?

With a wink of course, yes!

We just want to make you aware that you should take the topic of being an entrepreneur and taxes seriously.

A question like, “Is Alex Fischer reputable?” draws attention. If you want to learn more about marketing strategies, come back to the article here: Becoming a Social Media Manager.

You manage to make even topics like “taxes” sound interesting?

Then apply with us as a social media manager.

Why this book? Career, Mindset and Finances

The book had 200,000 readers. That’s why Alex Fischer decided to make the book available for free as an audiobook version. Better than any paperback, of course, are audio books. Comfortably in the armchair, while walking through the park or after work on the balcony. If you are looking for professional success, based on private happiness, you should read “Richer than the Geissens”. Top rankings on Amazon, 200,000 readers, currently top 2 among others for career books.

Author has earned his own success

Author Alex Fischer, himself a real estate millionaire has now done something very special: The entire audiobook, all episodes, is available for free on Spotify and iTunes! Know-how for anyone who wants to make it to the top.

This review shows you in excerpts, which mindset Alex Fischer conveys in “Reicher als die Geissens”. “In 5 years without equity to the real estate millionaire” – I immediately thought: Challenge accepted! My recommendation: “Richer than the Geissens”, the podcast on Spotify and iTunes.

A little tour of the podcast: Knowledge

Over 600 learnings, 43 concrete and timeless laws of success, all packed with stories and examples to help you understand the experience – you could never summarize it in a review.

But I want to show you where the journey goes if you listen carefully to all the podcast episodes as a person starting out yourself! The book gets much more detailed in many places and also discusses higher level topics, then when you already own 3, 4 properties.

This little tour is for those who are just starting out: “Become a real estate millionaire in 5 years with no equity”.

Mindset and financial freedom: what do you want?

Financial freedom, isn’t that a great feeling? You can decide spontaneously at any time, a power day with a colleague in the office, a short holiday to the Cote d’Azur or spontaneously build up your own network by visiting Berlin or London? Every day is yours!

Financial freedom doesn’t just mean “lots of money”, financial freedom gives you the freedom to be creative and to design. The worst thing for an entrepreneur are achieved goals! Therefore, you should not screw on your goals, but on what lies behind them: Your mindset, your ideals, your purpose.

Once you are aware of this, your next goal is to not submit to the “time for money” premise. Your big goal must be to have 30 free days a month.

Cash flow, equity, the first property

If you listen to the free audiobook “Richer than the Geissens” very carefully, episode by episode, do not leave out anything and listen to important parts two or three times, then you will learn all the tools to achieve this goal and then continue to expand.

About your own mindset, ideals, your relationship to money, the most effective benefit for others through the development of the aforementioned purpose, your strengths list, resource list but also industry market niche list. From this combination of insights you will recognize the most efficient added value that you can offer.

From that you create your first good cash flow, increasingly passive cash flow and eventually you build your equity, buy your first property and am you know how to use a property as an investment tool.

At this point, I would like to emphasize once again that you should listen to all episodes, from the first to the last. Take enough time and repeat individual episodes or passages if necessary.

Already knew? In the free member area of Alex Fischer there is much more about real estate, taxes, extremely much know-how. Here you will learn valuable practical strategies to achieve sensational success in all areas of life and, as I said, completely free of charge.

Learning: Small rivers become big

How often do you face the problem: “You can’t see the forest for the trees”. A construction site here, a construction site there, in private life and especially as an entrepreneur. I myself found this quote, as short and simple as it is, extremely uplifting and motivating. In relation to my own work, projects but also to further aspects such as public relations or viral effects:

“Small rivers become big ones.” – Alex Fischer

As confusing as one’s own work often seems, especially when first setting up companies, everything gradually falls into place. Here, too, Alex Fischer brings many interesting aspects, for example this one:

• How much do you think you can do tomorrow? – You will overestimate yourself
• How much do you think you can do in a year? – You will underestimate yourself

Learn this and more in Episode 44: Why Many Ideas Remain Just Dreams.

Now it’s straight back into your own mind games. For example, this one I want to share with you. I myself give talks in front of up to 300 people. It’s usually about “business creation”, or more simply, “creating businesses in digital markets”. In some talks I have two slides with real greats of the digital world like Elon Musk, Mark Zuckerberg, Jeff Bezoz but also Bill Gates. What’s interesting is that all of them had moments of failure. Jeff Bezos, for example, wanted to build a competitor model to Ebay, failed. He wanted to build a competitor model to Google with “A7”, failed. These slides are meant to show: Everyone makes mistakes.

Have Elon Musk, Mark Zuckerberg, Jeff Bezos and even Bill Gates let setbacks deter them from their vision and their path? No, never.

Alex Fischer also has this aspect in the podcast, but takes it to a new level.

“In a nutshell, failure is always part of the game, but ideally, you always fail closer to the goal.” – Alex Fischer

Especially for young entrepreneurs extremely interesting in the statement. Because with every attempt you get better and also the failure on the way is part of it, as long as you always get further than you fall back.

Now on Spotify & iTunes

On Spotify and on many other podcast apps you can now find Alex Fischer’s top seller “Reicher als die Geissens” for free! The chance to become successful yourself. Alex Fischer is a self-made millionaire, a multi-millionaire, all by … That’s exactly what I want to find out for myself now! Here are a few more facts about the book and podcast:

• First edition published in 2016; audiobook is constantly updated
• Now as a podcast on Spotify and iTunes – for free!
• 668 essential tips
• 43 ‘timeless laws of success
• 456 pages or 79 episodes in the audio book
• 3 parts (Mindset, Strategies / Tools and Building a Money Machine)

Alex Fischer: Richer than the Geissens

“In 5 years without equity to the real estate millionaire” – here you get the right and important tools for a happier and more fulfilling life, also through financial freedom. Alex Fischer lives it, with real estate he has long since provided for himself.

His focus is on sharing knowledge, strategies and success stories. An extremely inspiring audiobook. Learn more strategies! If you want to learn even more principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topics to learn everything online. In addition, you can find further links to slides and checklists here on YouTube – these documents are also completely free, without an email address.

Tip. In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer
• Alex Fischer Youtube

“Richer than the Geissens”: Book and audio book

With over 200,000 readers, “Richer than the Geisses” is mega successful, for good reason. It’s also in the top 100 on Amazon! In short, you get 43 timeless laws of success, with which you become financially, professionally and privately more successful.

You learn to achieve your goals, to “materialize” them (what that means, you learn in the book). You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you learn how to avoid these fatal mistakes and at the same time follow your passion – every day!

In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes!

• Audiobook on Spotify
• Audiobook on iTunes
• Book on Amazon

Tax Online Course: Field Report

Germany’s biggest real estate Youtuber is now going “Next Level”. For weeks now, new videos on taxes and tax optimization have been appearing on his YouTube channel. Reason enough to test the new tax coaching. The goal: Optimal tax planning. Optimal tax planning? Exactly. Otherwise I write here in the social media blog about marketing, strategies for gaining reach – today it’s about a tip that I just want to give you, as loyal readers. I went to the Alex Fischer tax coaching session. Not to lower my personal income tax, but to get overarching, in-depth, and most importantly, proven and legal tips for lowering taxes. In short, it’s an extreme amount of knowledge, but by doing so you can turn your taxes into equity, which increases investment capital.

• Tax Online Course: Experiences

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