Organic range: 100,000 impressions / month free of charge

You can see the power of Pinterest very well in this small example of an agency.

goal: brand awareness (attention to the brand)

The channel is currently being built and, with the right strategies and methods, it already reaches over 100,000 organic impressions in a very short time. That is 100,000 users who have a contact with the brand. Of course, everything has been thought of that strategically a large part of the pins are provided with the respective branding.

But how do you achieve 100,000 impressions per month, simply explained?

Structure: Galeries (pinboard) and pins (example)

Before we get to the methodology, as Pinterest Agency we consider each project unique. The approach is different for each company, each area, each target group and also each region. Basically, however, a successful strategy on Pinterest can be summed up by looking at organic traffic alone.

Strategies differ, depending on:

• Company (philosophy, history, values, etc.)
• Industry / Sector
• Product / Message
• Target group (in intersection with Pinterest target group)
• Region

Organic Traffic vs Ads: Comparison

With 100,000 viewers (impression term on Pinterest) per month, you can do a lot, from brand building, or brand awareness, to the direct sale of physical and digital products in your own e-commerce. Every single click, that means also potential buyers, is of course worth a lot. A look at the advertising costs incurred by advertising on Pinterest shows why organic development is so right.

Most of the people reading this article are ready for e-commerce and are therefore usually already familiar with advertising on Google. Therefore here is a little comparison why many people rely on organic reach in search engine optimization but also in Pinterest Marketing.

Price example: Real estate sales from SEO

An example from the Search Engine Optimization (SEO), which shows the principle of advertising costs quickly and easily.

Price calculation Ads:

• CPC at 12.23 to 14.83 Euro
• 1,000 clicks cost 12,230 to 14,830 Euro each
• Note: Only if capacities are available (competition)

Every organically generated click that is made at the moment of information search (search engine) saves money. With 1,000, 5,000 and at some point 10,000 clicks and more, an increasingly relevant size of marketing expenditure in companies.

Strategy: Organic Keyword Marketing

Let’s start step by step so that you understand Pinterest as a marketing platform.

Target group analysis, method and interaction

Step number one is the target group analysis. Who is your target group and how big is the intersection to the users on Pinterest? What possibilities, ideas and strategies can be used to turn them from viewers to potential buyers and ideally, to actual suitcases and, ideally, regular customers.

The second big question now is, through which interaction possibilities can these target groups be reached? One possibility would be to work with keywords that are searched for in search engines, for example. Search engines in turn place the Pinterest pinboards relatively high up in their search results. The next important strategy when it comes to keywords is internal search. A large part of the search queries are submitted directly within the app.

1. Target group analysis (product / brand)
2. Target group analysis (Pinterest)
3. Competition analysis (Pinterest)
4. Methodology, example: Organic Keyword Marketing

But it is not only about the structure. It is just the foundation for good Pinterest Marketing. Constant keyword analysis and trend analysis are also a big part of it.

Create pinboards, select keywords: structure

Based on the intersection of target groups and keywords, the structure of the individual pinboards is then formed. Finally, all galeries must be maintained in the ongoing process. Accordingly, the pre-selection is correct, which topics and target groups are covered and which are not.

Now it’s time to slowly build up the content, i.e. the individual media. There are various options available, from photo to video material.

Advantage: Pin and Repin (90%)

The big question here is, how must media be prepared so that they attract attention? Then Pinterest is not only about its own publications, it’s mainly about pinning, foreign content. Pinterest is a big platform for sharing content for the majority of active channels, I have less for creating. This is another big advantage that you can take advantage of as a company and content creator. Here you have to find a balanced mix between your own content and that of others.

This is how users of the Pinterest App become aware of our channel. Again, this attention is only half the battle.

How do Pinterest users now become aware of the brand?

Various options are available for equipping pins with brand placements in such a way that users will be able to take a look at their own online portal relatively quickly. This is exactly where the advantageous aspects of search engine optimization come into play again with regard to Pinterest Marketing.

Viral photos, infographics, videos, galeries – traffic magnets

This already brings 100,000 viewers per month? Not quite yet, in the next step traffic magnets will be created, individual media contents, as a child, which are particularly gladly geliked, commented, shared and clicked. Strategically different methods can come into play here, from design to the copyright (advertising text) of the pin.

Target of interaction:

• Likes (“Like”)
• Comments
• Shared contents
• Clicks (link)

Analysis and monitoring of the contents: optimization

The next step is the analysis and monitoring, where the social media marketing manager looks at the success of the individual media or publications. From these analyses and reports, suggestions for optimization can then be derived so that the performance interest channels are even higher.

Summarized once again:

• Target group analysis (brand/product and Pinterest)
• Keyword analysis (competition, selection)
• Methodology, example: Organic Keyword Marketing
• Pinboard structure and pins
• Brand integration (links for leads)
• Traffic Magnets (Range)
• Analysis and Monitoring
• Channel optimization

Pinterest Marketing Agency: Links, SEO & reach

Most people know Pinterest as the contact point for ideas. No matter if it’s sayings, decoration, DIY (handicrafts), tattoos, garden, living room or hairstyles. But how do I use Pinterest for my company? First, an overview of the contents:

1. Pinterest App: Registration until Marketing Report
2. How does Pinterest work? Basics
3. Social Commerce: Pinterest and Instagram Shopping
4. SEO and link building: search engine optimization
5. Organic reach: Best Practice

You can read more here:

• Pinterest Agency

Advertising on Pinterest: Costs and example

Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, initial insight with an example: This is what advertising on Pinterest looks like.

• Pinterest Advertising

Pinterest stock: Realtime price (30 days)

How can you earn money with Pinterest? One way is Pinterest Marketing, the other is to buy a block of stocks. Here we have the current real-time stock price for you and a review of the last 12 months and three years.

The Pinterest stock in the last 30 days.

Pinterest stock: Review 12 months

Here you can see the stock price development over the last 12 months.

Pinterest stock: Review 36 months

Real conclusions about the long-term success can only be drawn from an equally long-term review. Therefore, here once again the stock price performance of the last 36 months.

Pinterest Marketing: SEO, E-Commerce Sales Promotion

How does Pinterest work? Of course, we cannot discuss here all the methods, instruments, concepts and strategies that are suitable for Pinterest Marketing, depending on the goals that have been set. This is only intended to be a brief insight.

The basics: Pinns & Pinboards. On Pinterest it is usually about sharing individual media, these are then called pins. Everyone who has a pinboard in his advertising agency, PR agency or similar, knows immediately what it is all about. Individual photos are linked together in certain contexts. E.g. when creating target groups. Thus finally a gallery develops. In the example of target group creation, this would be a gallery for each avatar.

The big goal of Pinterest is to conquer certain keywords. So that people come across our content when they search. That’s why individual galleries are provided with exact keywords and themes. As a grocery online trader you could for example create galleries for single fruits.

• Pinterest Marketing

Pinterest strategy explained: Case Study

search engine optimization, in e-commerce, where it becomes even more important when it comes to social media marketing, even more special Pinterest marketing. 100,000 impressions / month free of charge are 1.200.000 impressions / year. That means over 1 million brand contacts for ideas, marketing campaigns, product advertising, image and much more. Here is a brief overview, how does such a social media or exact Pinterest strategy work? – best practice

• Pinterest Strategy

Advertising on Pinterest: Costs and example

Placing Pinterest advertisements – How much do they cost? What do ads on Pinterest look like and what advertising options do companies have on Pinterest? Here is a small, initial insight with an example: This is what advertising on Pinterest looks like.

• Pinterest Advertising

Pinterest Agency

Most people know Pinterest as the contact point for ideas. No matter if it’s sayings, decoration, DIY (handicrafts), tattoos, garden, living room or hairstyles. But how do I use Pinterest for my company? Berlin, Hamburg, Munich, Cologne / Düsseldorf – Pinterest’s marketing instruments can also be used for regional and local marketing, even in an existing marketing mix. We will show you how it works here on our Pinterest Agency page and in the Pinterest Blog. The right strategy is crucial for the success of your own Pinterest channel. The use of the app and platform is free of charge, but there is also the possibility to place ads on Pinterest. Strategy, keyword analysis, pins, pin boards, organic reach and paid reach: this is how Pinterest Marketing works.

• Pinterest Agency

Podcast episode on Spotify

Back to overview: Marketing Podcast.

Now stream & learn for free on:

• Spotify – Marketing Podcast
• ITunes – Marketing Podcast
• Amazon – Marketing Podcast
• Deezer – Marketing Podcast
• Google – Marketing Podcast

Marketing Shorty: Pinterest and Entrepreneur Books

More Marketing Snippets? Follow us on Youtube, too. Topic of the week:

1. Pinterest: Advertising, SEO and Reach

Pinterest: Advertising, SEO and Reach

Excerpt episode #3

Pinterest is underestimated! If you look at the stock price alone over the last 12 months (300%+), you can quickly see that something is coming our way. In this excerpt from episode #3, Lasse shows you some Pinterest insights from our social media agency, straight from the field.

Extra. Top 3 entrepreneur books from Lasse

Excerpt episode #3

At the end of episode 3, you’ll get 3 ultimate book tips from Lasse for entrepreneurs.

How does Pinterest work?

Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. The special thing about Pinterest is that you can search photo content much better here. Through hashtags but also descriptions the search is really very helpful. In addition, here you have the advantage that you can set links, you can’t do that with Instagram, at least only to a limited extent. Each new release is then a new pin. Not only new publications, also shared contents are called Pin or Repin.

Tip! Use pins for search engine optimization

Search engine optimization is nowadays one of the most important fields for many companies, firms, physical or digital with online shop. Good link sources are worth a lot, with Pinterest you can collect qualitative links and not only support other social media channels by making the community on Pinterest aware of their other social media channels, they can also collect additional valuable trust for their digital media, for their own website, landing pages or even the online shop.

On Pinterest you also have the possibility to add links, but also very detailed descriptions. Of course, the titles of the respective postings can also be optimized here. Microblogging! In addition, Pinterest provides valuable visitors through its own users. People who don’t get to know us e.g. through Facebook or YouTube. Pinterest is especially worthwhile for inspiration. Whether it is for your own living room, the new home furnishings, your own kitchen, fashion, decoration, there are many different fields in the field of creativity.

The Pinterest Pinboard

Basically you work on Pinterest in different subject areas. Every single topic gets its own pinboard, a gallery.

Just create your own collection of pictures now, with different photos on your relevant topics. Each main theme gets its own gallery. Within the gallery you publish photos, i.e. pins. They have a title, a detailed description and ideally even a link to your website or online shop. You can not only publish your own content, but also use photos of others. With us you can expand your own gallery with great content from the community. So that their gallery and their Pinterest channel get more and more visitors, the community grows and they generate more and more clicks accordingly, increasing their reach.

Pinboard optimization for search engines

If you really want to end up in search engines, you should take a close look at your topics beforehand. Which keywords have high traffic? Sort your different topics into clusters. Simply put, you could say we are judging everything about house and garden! We offer inspiration for summer, autumn, winter and of course spring, when the garden blossoms and wakes up again. In addition, we have tips for living room, kitchen, bathroom, children’s room and of course also decoration, interior design. For all these topics, the individual clusters, we are now creating pinboards. Once the pinboards are well filled, with twenty, thirty photos or more, you can go one step further and act even more accurately. Kitchen and baking, Kitchen and furnishing, Kitchen and cooking, Kitchen and trend colours… The more precisely you place your topic, the more frequently users will become aware of it. The more varied and precise your channel is, pinboards, pins and repins, the more interesting it becomes for users to become followers so that they can get new updates on their favourite topic.

Q&A

1. How can I post something on Pinterest? As with any app or platform, the first step is to register with an email or phone number. Then you can start directly with the first pin.
2. Is Pinterest.com free? Yes, Pintererst is absolutely free to use. On notebooks as well as on all smartphones and operating systems and Android and iOS.
3. How do I unsubscribe from Pinterest? To unsubscribe you have to go to the account menu (icon above right, three dots). After the click a menu opens. At the bottom you will find both “Add account” and “Logout”

Hootsuite for Beginners – Video Tutorial

Since not every online shop or brand can afford its own agency, we have recorded this video tutorial for beginners! Here we show how you can pre-plan content, add channels and so you quickly understand the basics of Hootsuite even as a beginner and can make your own social media marketing even more productive, because you do not have to make every single post yourself. This saves a lot of time. How it works, we show in the video!

German tutorial.

Social Media Software Tools: Tests and testimonials

You think Hootsuite is exciting? Check out more social media software tutorials here or take a look at the top 10 social media software tools.

• Social Analytics – Influencer Marketing / Instagram
• Instazood – Social Bot / Instagram
• Combin – Social Bot / Instagram

Tip: Ranking Social Media Tools for Monitoring

Social Media Marketing in Business

An increasing number of companies rely on software products to cope with the various social networks. The software allows compiling relatively complex sequences in a short time. With the necessary computing power, software products can permanently change the work of employees in the marketing of companies. Processes from print campaigns are increasingly being replaced by digital ones. With its own, internal experts among its own employees, for setting up and operating the software, you can make big jumps. This is why many companies and agencies like the know-how of social media marketing in the company.

We want to present today the best software solutions for social networks! Among them are programs that help to post on various social media platforms such as Facebook, YouTube, Twitter, Instagram or Pinterest as well as more specific solutions, such as niches like Facebook Advertising. Especially from America there are numerous smart products, which deal with all the different topics.

Employee vs Software

As already described at the beginning of the article, employees in sales and marketing are increasingly concerned with the issue of social marketing and social commerce. While companies in the big cities like Berlin, Hamburg or Munich are the pioneers, companies in the middle and smaller cities are increasingly losing out. Due to the large-scale distribution of the social media, the amount of information has also risen extremely. Due to this increase in the information flow, postings are ultimately played by the mere amount, more rarely to users. Therefore, companies must invest not only in content marketing, that is, in content with added value and relatively frequent postings but also in the management of the different networks as well as advertising advertisements to increase their own traffic. For all these tasks, there is social media software.

New Trends for 2018 and Classics: Between Administration and Bots

Companies and agencies are always looking for new intelligent solutions for their social media marketing. But advertising agencies also use software, for example for the sales structures within the different networks and between customers. Over the years, some real classics have emerged, which shine with their functions and their permanent accessibility and trouble-free operation. In addition to the established programs, there are always new products around popular, new networks. Hypes are also noticeable, as is the topic of Instagram. In this “new” social network, it was still relatively easy to win many fans. There is little about concrete content and more about quick like-expression and interaction. That is why many companies have also placed on bots. Bots imitate human behavior. Your only task is to post comments, follow the “likes”, or another person to follow or follow later. These programs are according to data protection guidelines and of course also according to API usage guidelines in the gray area. Nevertheless, many rely on you. Today, we want to focus on the most relevant software solutions and the most prestigious projects.

Hootsuite: Recommendation for multichannel marketing

Hootsuite has become one of the most popular programs for managing the various social networks in business. The free social media management software (upgrade optional) has been offering its service for many years. This is where companies can combine different networks and plan them together. This allows you to plan the posted content for a whole week in advance or for an entire month if you want even for a whole year. This also results in many cuttings for affiliate projects. The postings are then automatically played by Hootsuite in various social networks. This requires only a simple registration. With just a few clicks you have created your account and can now add various social networks. In the free version, you only have a few networks. However, these are sufficient for a single small or medium company. For agencies and larger companies, there is the possibility to expand the package. Here, for example, many channels but also new statistics. This is especially worthwhile for social media agencies and advertising agencies, which take over the social media management for customers.

• Hootsuite.com

Hootsuite: advantages, prices and extensions

Source: https://hootsuite.com

Source: https://hootsuite.com

Manage networks with Hootsuite: How it works

Hootsuite allows it to add different networks as mentioned. For example, his Facebook channel, then you get a stream. Here you can adjust which widgets (extensions) you want to see. The first column is now our stream. This means the normal Facebook Timeline, in which you can see all already posted content, as well as the “I like” information and the comments. Now we place a second column, directly to the right. This is now for the advance planning of the content. Here you see chronologically arranged, which posting would appear next, on which date and at what time. These can be easily added. At the top left is the posting window at Hootsuite. Here you can enter the texts, upload media and select the networks on which the posting should appear. In the third column, for example, the latest interactions and comments from their own fans. In the fourth and fifth columns you can add additional widgets. In the end you have a screen where you can check the entire Facebook activities.

Create multiple streams: multi-channel management

If you add another social network, such as: Instagram or YouTube, one can also build a common board, in which the three networks are to be seen together. For example all current activities so that an employee can completely take care of the comments and the news. For a second employee, you build a board in which all the planned content should be available. Here the employee then sees Facebook, Instagram and YouTube side by side and can thus perfectly match the content. This comprehensive management makes Hootsuite one of the most popular social media software available today.

Social Analytics: The Marketing Tool for Instagram and Influencer

Social Analytics has specialized in Instagram and Influencer. The software is brand new and provides the most comprehensive analysis methods for Instagram. You will discover new influencers. Lists allow the collection of influencers and their evaluation. With Social Analytics, you compare their favorite influencers to find the best candidates for campaigns and product placement.

• Socialanalytics.one

Social Analytics gives direct prices on the value of the Instagram channels, so the prices of influencers can be specified quickly, concretely. Contact Influencer from your list with just a few clicks. You can also monitor existing collaborations with influencers on Instagram. The hashtag analyzer also allows you to monitor hashtags retroactively. Social Analytics records data in real-time and brings your monitoring for products, services and brands to a completely new level. No matter whether the software is used for young start ups, with regional reference or for international brands, which spread campaigns across countries: With Social Analytics you save a lot of time with the Influencer search!

Contact and find influencer has never been so easy

Quelle: https://socialanalytics.one

Quelle: https://socialanalytics.one

Social Racoon: Social Tag Wall for Campaigns and Live Marketing

This tool is the absolute madness! Social Racoon is a unique tool that links social media marketing and live marketing. The Racoon collects all postings in social networks with a mention or tag or hashtags to a clear timeline. This is worthwhile not only for campaigns in which, for example, a certain hashtag is used for posting photos, but also at live events, such as major music festivals!

• Socialracoon.com

Social Racoon: advantages, prices and experiences

Source: https://socialracoon.com

Source: https://socialracoon.com

Everyone knows the legendary “Kiss Cam” in major sporting events in America. Here during the breaks individual couples in the audience are focused on the camera and shown on a large screen. For followers, fans or guests to be an absolutely unique experience on a big screen or on the website of the international fashion manufacturer. This social media software allows people to give themselves a platform to present themselves! The tagboard plays live the latest postings with markers or certain hashtags. This generates an individual wall or a timeline, in which the postings are held, with all fans and followers who have participated. Thus, companies have a unique chronicle about their campaign or about the event.

Extensions like Google Reviews, Live Votings and Newsticker

The software is web-based and can be easily output via the browser. Thus, it is also interesting for shops in the city center, eg. via monitors (eg via Chromecast) their own fans. Thus fashion shops could show customers who were just shopping and posted their photo on Instagram. You can also see the visitors of clubs or restaurants that are just marking. Various extensions can be implemented, such as Google Reviews. So the fans or even potential customers have an overview of the positive ratings. The Social Racoon software combines social media marketing with live marketing for the first time.

Buffer: The Hootsuite alternative for editorial planning

Buffer is like Hootsuite a tool with which one can connect the different networks with each other. Just as in the other program, one can link the different networks, as well as Facebook, of course, also business channels such as the business portal LinkedIn or even Google+. In the free version you can only link two services. If you extended its service somewhat around the usual 10 $, one can connect up to 12 accounts with each other. Splitting does not only work with the browser-dependent software, it can also be used directly at the surfing. If you have installed the appropriate plugin in your browser, a small logo will appear above each image, clicking on it, you can decide on which social networks the respective content should be shared. Of course it also provides time-delayed posting. This means that you can determine the date of publication yourself, with individual days and individual times. According to your own preference. The registration is here just as easy, with a short registration and the subsequent authentication of the individual channels, one can go directly and start.

• Buffer.com

Buffer: Functions, networks and prices

Source: https://buffer.com

Quelle: https://buffer.com

Influencer Calculator for bloggers and agencies

This new software is the absolute hit for Influencer and Blogger. The tool calculates the value of individual postings, but also stories and live videos in combination with your channel on Instagram, Facebook and Youtube. The software is not only practical for bloggers, because they can make informed offers against agencies, even for agencies, the calculation of costs for influencer is much easier and faster.

• Influencerfee.com

IFTTT: Synchronize platforms and apps for free

With this small program you can connect not only social networks, but many applications on the mobile phone. Whether it’s an RSS feed or your own dropbox. IFTTT allows you to connect the various modern possibilities quickly and in theory can use all its channels from a smartphone. The software has been around for a couple of years, but it has never been a big breakthrough, since the linking of the individual applications, not just the social networks, requires some work and work. IFTTT is certainly not the optimal tool for social media marketing for the otto normal social media manager. However, anyone who is a blogger and can invest some time in his own channel and also in the use of a single app, for which is worth installing!

• Ifttt.com

IFTTT: The app for everything

Source: https://ifttt.com

Source: https://iftttt.com

Social Hub is the monitoring and content software

Social Hub is primarily concerned with the interaction of users. In addition to the usual editorial staffing, which also offers Buffer or Hootsuite, this software places particular emphasis on keeping conversations, responding quickly to employees’ comments or postings, and building long-term relationships with the user. The software promotes “social media messages as easy to handle as e-mails”. In addition to the communication aspect of the Social Hub, it is also about media monitoring. Here you can track keywords in the long run, but also Hashtag and indirect mentions of your own channels. This is how you get the relevance of your own brand and the extent to which the range increases. Because it is not always possible to track the numbers on your own channel, it requires more complex software solutions that can also be used to monitor social media marketing. For an optimal workflow and the better collaboration of users, there are also team planning tools. This allows a superior marketing manager to structure their own team, between different networks, so that everyone knows their focus.

• Socialhub.io

Social Hub: Analytics, Monitoring and Pricing

Source: https://socialhub.io

Source: https://socialhub.io

The advantage of the extensive analyzes and evaluations is that you can optimize your own strategy on the basis of real data. As a result, the social media activities and their own figures and evaluations of the performance become even more meaningful when looking at the individual channels. Social Hub offers a creative solution for strategists in social media management.

Canva, the alternative for Photoshop

In addition to the various administrative programs, there are of course other creative solutions, as well as the techworld social Racoon or the design software Kamber. It’s a real must-have, because everyone wants to create their own image postings and do not have Photoshop knowledge, will often despair with the amount of social media postings. The software can, however, offers a relatively easy entry, because the drag and drop design interface with its many free templates but also high quality background images is a fantastic alternative to Photoshop. Here too unskilled forces can quickly create beautiful and effective graphics for social media content.

• Canva.com

Canva: Free and Premium

Source: https://canva.com

Source: https://canva.com

Canva offers the creation of different document types. Whether it’s an e-card, a logo, a photocollage or even an infographic that is very popular among users, eg. for the representation of complicated statistics and tables in simple form with icons and appealing optics. However, the software also offers photo processing options, as well as softeners or speech bubbles and photo frames. This allows great photo effects to be achieved!

Instazood: experience with bots

Although we want to focus on the serious software offerings, we also want to show a solution, which deals specifically with the putting down of Likes and comments. These software solutions are called bots. Bots simulate human behavior. This goes on different levels. Bots are programmed to react like human beings, even in movements. As a human being, you will slip your finger over your mobile phone or even simulate mouse movements. Moreover, clicks are not immediately dispatched, so that, for example, 1000 Likes can be made within a few seconds, then nothing happens. The software is smarter. As a rule, the likes are distributed to the set of time so that, for example, within one hour 100 Likes are handed out, these then distribute by chance. While a like is already given after a minute, a second is only given after 3 minutes, in between the bot still clicks on one or two photos and closes them again. This is how it works for the social network operator, as if a real person were concerned with the software. It is just a program. In principle, however, it is nothing more than an employee who is eight hours continuously active, then again sixteen hours away.

• Instazood.com

Instazood: advantages, costs and extensions

Source: https://instazood.com

Source: https://instazood.com

Follow, comment, follow

The bots can be set so that you can, for example, the definition can make that a word is intended only at fans specific competitors. Due to the relatively close target group, a target group migration to the own channel is likely. The big goal of social bots is to increase their own reach. By stating “I like”, comments and the consequences of people, other users are aware of their own channel. Many will now click and see who the person is. Once again, a certain percentage approach will remain a fan. This allows you to expand your own range relatively quickly.

However, this type of social media marketing is not desirable for advertising agencies and renowned companies because the interactions are not real and may lead to risks in social media management for companies. In addition, you do not have an exact control of which comments are set exactly. It would be embarrassing, for example. in a competitor to make a benevolent comment with “Wow, that looks fantastic!”. Likewise it would be reprehensible, eg. a baby photo. This randomness leaves many companies and companies as well as agencies of bots. Large platforms such as Instagress were also legally attacked by the Instagram and had to terminate their service after court decision. But there are many alternatives on the web. Instazood is one of them.

1. Social Media Marketing Basics
2. Facebook Marketing and Targeting
3. Video Marketing on Youtube
4. Instagram Marketing
5. Pinterest Marketing
6. Twitter – does one need that !?
7. Traffic! The best times

# 1 Social Media Basics for Marketing Managers

Here, we first discuss the fundamentals of marketing in social networks. Since Facebook has conquered the world, social networks are becoming more and more differentiated. Not only in their functions, but also in their respective target groups. Here you can find all Social Media Marketing Tutorials.

# 2 Facebook Marketing Help for reach + brand build-up

Facebook is the place to be! Here are the most users online. On average up to 8x daily! Large potential for companies, brands and companies are also in the targeting options and also retargeting. Here we show users once again products that they have seen in our e-commerce. This increases sales. Many small tricks, big theme. We start with the Facebook Marketing Basics!

# 3 Youtube Content and Video Marketing Tutorial

Youtube is the main source of information for video content. Every second Internet user is registered here. An incredible number with great potential. Next week we will see how they can successfully make video marketing in Youtube!

1. Current user numbers
2. Video content on Youtube
3. Microcosm Youtube
4. Differentiation to Facebook
5. Influencer and Blogger
6. Companies on Youtube
7. Video marketing and playlists
8. Search engine optimization with the help of Youtube
9. Internal search behavior
10. Clicks, traffic, and placement
11. Do it Yourself!
12. Scheduling

# 4 Instagram Marketing: Photos, Blogger and Influencer

Instagram particularly inspires young target groups. Most users are between 12 and 29 years old. Thus, Instagram for young brands is a wonderful tool to generate range. Blogger Relations and Influencer Marketing from big brands show how it works. We take a first look at the network for snack content.

1. Who uses Instagram?
2. Usage behavior
3. Differentiation to the other networks
4. Scheduling and postings
5. Comparison with TV advertising, the more, the better
6. 7 and 5 pm, such as breakfast and news
7. Registration and use
8. Media plan and snack content
9. Multichannel, use multiple accounts#5 Pinterest Marketing für E-Commerce und Backlinks

Pinterest has not yet arrived in Germany. Although the inspiration search for many creative people is the first reference point. Also Google positions the pictures, which one in Pinterest in its “pin walls” has high in the search results. Pinterest Marketing also refers to search engine marketing. Here is our small start!

1. Shopping network and source of inspiration
2. User numbers and characters
3. How does Pinterest work?
4. Pinboards on the example
5. Search engine optimization with photos
6. Create pinboards specifically with related topics
7. Lead generation

# 6 Twitter Marketing: Politics & Press

Twitter. Do you need it? We take a critical look at the network in this episode. Through social bots and fake news, Twitter got a whole new value in the US election campaign. But is Twitter worthwhile for companies?

1. Twitter for journalists and the media
2. Is Twitter social?
3. Tweets, Retweet and Timeline
4. Tweets and politics
5. Relevance for companies
6. Medial interest as a prerequisite

# 7 The best times for social media posts

Did you know that on Sunday 3 more users are on Facebook and Twitter than on other days? With just a few tricks, you can increase the reach of postings in social networks. We present the foundations and the best times / days in sequence 6 of our Social Media Marketing Vlog.

Here is our guide for your company.

Social media strategy through prices, feelings, identity and emotions

The first steps in social media marketing always deal with the brand and its identity. Performance Marketing Agency In this context, particular emphasis is placed on which statements, moods or emotions, but also messages from the company’s own social media channel, should be transported. There is no secret recipe, every project in social networks, has its own requirements. Garden furniture sells differently than fashion. While the one channel puts a lot on “Do it yourself” -content, with a lot of explanation, offers and less effort in the production, fashion companies mainly put on clean, fast-consumable material, like photos. Both will, however, always insist on exposing the value of their own products. With the “Do it yourself” concept, people can make their own home, inexpensive with the products of the supplier, on pretty. The added value is in price, individuality and the feeling of having “done it by yourself”. The fashion company also focuses on individuality, price and the feeling of being “part of it”. The emotion to be mediated, the feeling, makes the channel ultimately. This is followed by the addressing of the target group, the required content and the strategic goal.

Individuality and community are two very important points in social media management. Everyone wants to be part of a group or community, at the same time everyone wants to show and present his individuality. The feeling of belonging to the group always comes first. Individuality always takes place within the framework of standards accepted by the group. Only a few leave these invisible borders of their own group.

The first thousand followers and fans

Step Two is always the range. Only fanpages or channels, communities or even online projects with a certain number of fans can really benefit. How many fans are they? Once you have convinced a thousand people of your project, you are already on a good path.

For affiliate projects or promotion networks it should then already be ten thousand. Because here too the rule applies, every project has its own individual requirements. Especially network and affiliate projects require a consistently high amount of users. No matter whether a real-estate portal or a modelabel, group dynamics in social media platforms is always created by a critical amount of supporters (fans). Therefore the increase of the range as a second step is essential important, organic or by advertisements.

Long Term: Social Media Optimization and Multichannel

Regardless of the platform (Facebook, Instagram, Twitter, Youtube, etc.). Once the range is set up, it is already about optimization. Optimization is for social media managers a mix of feeling and ideas on one side as well as facts and figures on the other. As a means of communication, human feeling is always the focus. At the same time, as a manager, we monitor the implemented measures and their effectiveness by means of figures and facts by means of reporting and monitoring. We also calculate strategic points of attack, for example, through content and postings that have worked well, through new trends or classic, but re-packed promotional and marketing campaigns.

The most important questions in social media marketing:

• How did the fans react to the postings?
• When did communication (comments) and why?
• Can we reproduce the effects?
• What media (photos, gifs, videos) are popular?
• How is the conversion (sales relative to clicks)?
• What is the best advertising performance in the A / B test?
• How much is the CPC after the first term / tests compared to other marketing measures?

Before we ask all these questions, we stay with the Basics. First of all, it is important to be aware of oneself, their own brand and their impact on other people. Projects differ, as do their target groups. You will gradually expand your networks. Here, too, decisions are to be made as to which human resources are invested in which platforms. If you have a young target group with your brand, product or service, then choose a different mix of social media platforms than with older target groups. In general the rule of thumb applies, the younger the network, the younger the users. Let’s take a quick look at the different networks.

Content Marketing: network mix based on target groups

Times are changing. Digital even much faster, almost time-lapse. Networks with millions of members emerge and burn. After a few years, she does not know any more. MySpace and StudiVZ. XING has no real relevance and who still needs Tumblr? The web is fast-paced. A constant renewal process. Every year, new networks conquer, with new concepts the market. Particularly on the mobile end devices is set. The trend is for communication, always and everywhere, for everyone.

A second trend in digital companies, rather than large systems, small systems are created. Applications such as Snapchat, Instagram or Tinder. They usually have a function. Snapchat allows the playback of small content (photo, video) to a selected circle. The contents are then only available for a specific, short period of time. In addition, there is no added value, no music, no fan pages, no shopping function or a detailed communication system. Instagram allows you to post photos and videos. Tinder helps with learning. Twitter should distribute short text messages all over the world, politicians and journalists love it. Each network now fulfills its own individual function. Therefore, the mix of social networks is becoming more complex and diverse for companies and managers. Therefore, in the selection process, you must carefully evaluate the network in which you can successfuly acquire or reach your target group.

New social networks bring even more powerful ideas. Snapchat, for example, does not hold information permanently. Postings can only be viewed once for users, never again. A new incentive that attracts particularly young target groups. The longer social networks thus exist, the more younger users migrate to alternative social networks. This can also be seen in the sector gossip, while older users (primarily for social networks) are active here. Facebook has become a synonym for social platforms on the web – that is why older, few internetaffine users are now also here. At the same time Facebook has the probably most powerful target group of all social networks. In addition, Facebook is one of the most advanced platforms for social media marketing in terms of targeting and retargeting. With Facebook, you can manage all Instagram advertising activities at the same time.

Regular postings increase the relevance of your social media channels

No matter if you can write a new post 3 times daily or only 3x a week, it is important to regularly deliver new content. In this way, you can strengthen your presence by means of a steady, equally distributed flow of information.

Help & Tips: Content Marketing with added value

One of the most important questions in marketing is important: What do I want to offer? What does my customer expect? With an intelligent mix of the existing (your ideas, concepts, materials, pictures, texts, etc.) and the special needs of your potential customers, you can find and post relevant topics for your editorial plan. How does such content-relevant content look like? For a jeweler you could produce tutorials (explanations) dealing with the cleaning of certain metals or materials. If you already own jewelery, you will be interested in the cleaning and search for it on the Internet. At the same time, already existing fans get good content. For a make-up producer, regular styling tips are much value, for mattress manufacturers sleep tips. It is important to get involved with the fan and user, and with the insights you can then generate appropriate content with added value. The better the choice of topics and the preparation of the postings (emoticons, short links, concise texts, fast-to-receive [perceptible / recordable] graphics etc.), the more frequently and intensively visitors will interact with the contributions, share them and share with friends. Keyword Recommendation Marketing: The friends friend trust the information as it comes from friends. Recommendations from friends arouse the interest rather than advertisements. Therefore, it is worth investing in good, viral content.

Long-term increase in reach and interaction

You see, the social media world is diverse and multifaceted. Started at the networks, the postings, the communities, as well as interesting options such as retargeting for onlineshops, target group-precise campaign control in Facebook, Instagram or Youtube. For reporting and monitoring. How much effort does which area, what action, which idea … and more importantly, what success do the individual concepts for growth and expansion bring? All this can only be ascertained by means of controlled operational work. The constant optimization and improvement of our own social media concept should therefore always be at the top of the agenda. Whoever manages to understand his visitors and fans knows how to promote and persuade him – whether he is product, brand or service. Social networks demand flair, just like any job at the customer. Optimization is therefore always part of the success. First of all, with a deeper social media strategy, success in terms of reach and interaction can be increased in the long term and sustainably.

8 Tips for Your Social Media Marketing

The 1×1 for your fanpages and channels: Bring users to interact with their content.

1. Regular postings
2. Selection of days and days
3. Linking other users
4. Your topic is your topic, stay with it and create relevance and expert status
5. Exclusive insights that not everyone has
6. External content, that is, share content from others
7. Use questions and approach people
8. Invite fans to comment

Trend-conscious. Fashion companies are often pioneers

Pioneers show how interesting the active use of social networks can be for companies. Often fashion companies are close to the pulse of the times, as new collections have to be marketed. This is why constant innovation in marketing is an absolute must for this industry.

One of the world’s largest fashion houses, Asos, currently has more than one million fans on Facebook in Germany and uses the platform every day to post new content. Asos sets as many on multi-channel management, between the different networks. In addition to Facebook, Asos is actively involved in seven other platforms: Snapchat, Twitter, Pinterest, Tumblr, Google+, Youtube and Instagram. Asos differentiates itself even within its social networks. There are two channels in Tumblr’s blogging network. The one blog specially tailored to men, the other is specifically adressed to women. Both blogs are constantly supervised by employees and are also equipped with high-quality content. Through the differentiated content strategy, Asos is able to address target groups individually. From the big crowd to Facebook to the Tumblr blog for those who want to read more. Sounds like a lot of effort? It is. High-quality, differentiated content for special niche themes is elaborate in the editorial planning, the overall planning in the marketing mix and, of course, in its implementation, as well as the active support, for example of comments. Companies are used to traditional marketing, TV campaigns may be complex, but social media is produced “in house” for convenience. With the current key figures, incomprehensible.

Social Media CPT (Thousand Contact Price)

CPT are extremely undercut. Compared to print advertisements, TV advertising, radio advertising, social media marketing tops all key figures when it is done well. Print campaigns cost twenty-four, twenty-five euros in the CPT. The CPT in Influencer campaigns is between two and eight euros.

Even more effective are ads. While posters have absolute scattering losses and do not bring any direct conversion (deals such as sales), Ads leads the offerers directly to the offer. Just a click away from the shopping basket. Good CPC (cost per click) is sometimes 0.03 cents. What makes the success? Good content (content, format, network, text, emoticons, link, etc.), targeting (age, location, interests, etc.) and A / B tests of ads. A single campaign is distributed in seven hundred, eight hundred variations, on Facebook and Instagram alone. That is, nearly one thousand individual ads, with individual content, individual target groups and individual budgets. Depending on the effectiveness, individual groups are then deactivated and the budgets are redistributed to the well-converting ads.

But let’s return to the subject: Best practice of fashion companies

How such high-quality content can look, can also be seen very well at Zara. Like Asos, they selectively display content on the various channels. Zara brings together over twenty million fans worldwide, on Facebook alone. Besides current information, discussions about products and the world around the fashion retailer, there are numerous links to other channels of the fashion company. Zara also operates active multi-channel management. Youtube, Instagram, Snapchat, Facebook and back. The content is exclusive and can not be found elsewhere. Just as photo albums show the exclusive features, even before they enter the trade! This creates relevance and thus recurring visitors. Clicking on the Youtube button leads directly to other exclusive content, often “Behind the Scenes” videos but also campaigns. In addition to image and video content, the fashion company distributes text messages via Twitter. Here, the users find livestreams and feeds, so for example Live from all Fashion Weeks.

Constant content, various channels, constant interaction

These first, small best practice examples show how useful the linking of individual channels is. For the user, the next “new world” is always just a mouse click away. Users migrate between the channels and activate new fans for you. Likewise, brand retention increases as a result of the increased interaction with the user. In addition, you can strengthen your own campaign through the cross-channel postings. The more often it is mentioned, the more frequently it is “spoken” about it, the more frequently it is shared, the more relevance it receives. If an advertising message on the Internet is not sufficiently substantiated by feedback from the users, it quickly loses its effect.

Constant content, various channels, constant interaction are the secret. This is our conclusion for your social media marketing.

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