Online courses as a financial mainstay

Many processes take place on the internet without the general public really noticing. For example, most people who surf the web every day have never heard of“cost per click“, or CPC for short. This is basically the cost charged per click on an advertisement via Google Ads. These are worlds that the typical user rarely enters. However, as a content creator, managing director or self-employed person, as well as for providers of online courses, this value is definitely interesting. This is because the intention to put courses online also raises the question of advertising. However, this topic is dealt with elsewhere.

What are you particularly good at?

“What are you particularly good at?” This question will help you a lot! Online courses for darts players, learning to play golf, becoming a mom and dad – the possibilities are endless. However, in order to keep up in the digital age and earn good money with your own online course, it makes sense to monetize your personal website.

After all, there are some advantages to using your own website to sell your courses and not having to rely on the help of another platform!

In addition, the infrastructure is growing and with it the landscape of online courses and availability. More and more areas are relying on virtual courses and enabling people with the appropriate qualifications and quality to sell their knowledge profitably. Today, not only private users, but also companies are increasingly turning to virtual courses.

Stay independent: Website is your “digital” store

To have the best possible chances on the market, your own website is essential. I have already presented many good options here on how you can save time and money, especially at the start of setting up a company. One aspect is particularly important: your website.

Do it yourself or hire professionals?

These days, it is easier than ever to create a successful website. At IONOS, creating a customized website is simple and fairly priced, even without professionals and long waiting times. No prior knowledge is required, nor do interested parties need to master a programming language in order to create an appealing design – even for appealing landing pages. The service also offers the option of having the website created by professionals. They take over the design according to your personal ideas and wishes. This leaves more time for the actual online course.

The possibility of selling courses via your own website has many advantages. Above all, this includes the fact that the content creator has maximum autonomy over what they offer. They also have control over the prices, the content and ultimately the brand that they may build up with their online courses.

It should also not be forgotten that the pricing strategy remains flexible and always in the hands of the content creator. This not only means a higher profit margin, but also the opportunity to stand out from the competition from a financial perspective. The option to have a positive impact on the customer relationship is correspondingly high. Direct feedback, a quick response to inquiries or short-term notification of free places on the course help to strengthen the bond with course participants and customers.

Winning customers: E-mail funnel (“Create newsletter”)

Email funnels for online coaching are particularly attractive because everything from A to Z takes place digitally and therefore incurs very few costs that are typically associated with physical things such as renting offices and/or locations, as well as travel and personnel. Collecting digital leads and playing out products digitally – ingenious. Email funnels are often used. If visitors are already on your website, you can collect email addresses and add them to a list. You can then sell products with targeted email processes.

Sounds interesting? Read more about it here:

• E-Mail Funnel

Infographic: Email funnel structure

From the ad, to the website, into your funnel! This is how it works:

Facebook Marketing Step by Step Guide

As you can read in the article Evolution of social networks, the technology is constantly changing, but also the functions that are already provided on the desktop or in the app. Of course, social media managers also have to keep their finger on the pulse. Of course, this is even more true for anyone applying to be a social media manager. Because even though they are privately on social media a lot themselves, ad management is very specialized know-how that needs to be learned. Creating ads on Facebook is something completely different than the private use of the social network. But not only for absolute beginners, also for advanced users a constant refreshment of the possibilities to improve their own ability to act is always recommended.

• Product: Cash Flow Ads 2.0
• Free: Learn step by step and for free. How Facebook Ads & PromotionsWork
• Recommendations: Top Social Media Software

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Online course at a glance

What exactly will you learn in this online course? Cashflow Ads 2.0 essentially teaches you how to create Facebook Ads (campaigns) on your own and then use them profitably for yourself or other companies, brands and products. Even better, in the online course you get live insights into the Facebook Ads agency (real insights!) and learn from best practice examples from the field. For all Social Media Managers, there is even a special treat at the end of the course, because upon successful completion, you will receive your certificate! You can then present this certificate when applying for a job and convince your employer.

The online course shows you all the tricks and hacks we use in a social media agency and you see step by step what 95% of all other social media managers do wrong on a daily basis. Tip! You have instant access after purchase and even get lifetime access with lifetime updates and support – mega deal for beginner social media managers.

Contents of the workshop and agency tips

Spoiler! Here is a little insight into the course of the online course:

1. Chapter: Introduction
2. Chapter: Facebook Ads Basics
3. Chapter: Your interaction booster
4. Chapter: The Turnover Generator
5. Chapter: The Profit Maximizer
6. Chapter: Facebook Pro Hacks
7. Chapter: Messenger Complete Course
8. Chapter: Secrets from the agency

Extra! Bonus material

1. Bonus: Conversion Mastery
2. Bonus: Agency Case Study
3. Bonus: Acquisition Box (building your agency).

Sound good? It is! Get the full online courseourse now and learn how to run successful Facebook Ads!

• Cash Flow Ads 2.0

What is a GIF?

GIFs are pictures in a row. Depending on how fast the images are played back, a more or less fluid video is created for the head. Did you know? To make moving images appear fluid, you need 25 frames per second. Only then does our brain think that it is a fluid movement. GIFs are available in different versions.

• Single sequences or images that are played back one after the other, scene 1 is e.g. the campaign image, scene 2 is the brand name and scene 3 is the offer price
• Small animations, e.g. ascending oxygen bubbles. Thus one has e.g. an offer price in the midst of an aquarium
• Video scenes, very popular is for example to convert existing MP4 video scenes to GIF´s, so you have real video as GIF file

What does GIF?

The file format GIF stands for “Graphics Interchange Format”.

Create GIF: Free online or Photoshop?

The simplest exercise for beginners who want to create a GIF themselves is for example a black block that flies from left to right through the image. The background is simply white. The result, in an infinite loop, will be a small square black block chasing from left to right through the image.

For example, if you simply want to convert existing video material into a GIF, for example to be able to run it permanently on Facebook, you can have your MP4 videos converted to a GIF online free of charge.

Tip: MP4 to GIF – Convert video for free

GIFs can not only be used for social networks, like Facebook. Of course, you can also send GIFs as a moving image via WhatsApp or integrate it in your own blog on the website. Here are our recommendations for free online services to convert files:

• Ezgif
• Convertio
• Online Converter

YouTube Tutorial – Animated create GIF´s yourself

Do you want to learn how to create animated GIFs with Photoshop? Here we have the best YouTube tutorials for you, where you learn how to create your own animated GIFs in just a few steps.

Free Online

Photoshop

Influencer Marketing Online Course: Overview of Topics

1. Definition, Development, Youtube, Facebook & Instagram
2. Blogger Relations? Advantages and disadvantages of the method
3. Social media software tools for post scheduling and followers
4. KPIs (key performance indicators), goals and planning of the social media campaign
5. Quality and quantity of bloggers and interaction
6. Briefing, forecasts, contact establishment and monitoring
7. Certificate Test Influencer Marketing Instagram

Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Duration: 13:51 Minutes

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VIDEO

Classification and categorization of bloggers

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. I also take a clear classification and talk about what real (!) reach influencers have on the social network Instagram. So that companies that start with influencer marketing have an honest and comprehensive overview.

• Relevance
• 5-10k are micro
• 10-100k
• 100k+ can become idols
• 1M+ Stars

Most popular are:

• Top Germany (Soccer, Youtuber, Lisa and Lena)
• Normal influencers (fashion, lifestyle, sports)

Categories that make up 99% of the content on Instagram

• Fashion, Biggest Topic
• Music
• Food
• Travel
• Fitness
• Beauty
• Accessories
• Pet

Advantages Influencer Marketing

The advantages of influencer marketing are obvious and have already been clearly highlighted in the last sections. Influencer marketing not only has a significantly lower CPM, i.e. thousand-contact price, which is used as a general comparison factor for campaigns in the media industry. Influencer marketing enables honest referral marketing on a whole new level. The first big companies and international firms are testing the first campaigns, influencer marketing is still new for many! Yet there is already a lot of expertise and also many best practice examples that show how successful influencer marketing can be as a method and strategy for marketing.

Advantages of the method of marketing through bloggers

• Desired target group< No Adblock No control Exact target group (data influencer)
• Influencer marketing is credible< Bridging the distance to the consumer
• High ranges< Pamela Reif 3.3m Vogue 200K, < 10% Paola Maria 5.4 m
• Promising success< In 2017, 50% of 14-19 year olds bought a product through an influencer recommendation

Purchase decision by age group

• 50% – 14-19 years
• 33% – 20-29 years
• 24% – 30-39 years
• 10% – 40-49 years
• 7% – 50-59 years or 3% 60 years +

Risks of the strategy

• Offensive advertising does not work< Solution: Product placement or storytelling
• Dizziness with range< Solution: Engagement / interaction as hard currency

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