Amazon Advertising: What is it actually?

Amazon Advertising comprises a variety of ad formats that are displayed both inside and outside the Amazon platform. While Sponsored Products appear directly in the search results, display ads and the Amazon DSP (Demand Side Platform) enable a targeted approach across the entire Internet. At the heart of this is the use of first-party data: Amazon knows exactly what customers buy, what they put on their wish list and what they are interested in.

Display ads and flexible formats

The magic lies in the flexibility. Amazon Display Ads not only appear on the product page of the competition, but also accompany the user throughout their entire digital life. Compared to Google Display Ads or retargeting via Adroll Ads, Amazon accesses real purchasing behavior instead of just click interests. This leads to significantly higher relevance and better conversion rates.

• Sponsored Products (search results)
• Sponsored brands (logos & headline videos)
• Amazon DSP (Programmatic Display & Video)
• Twitch Ads (gaming & live streaming environment)
• Fire TV & Echo integrations

Cross-platform advertising: Twitch, Fire TV & Echo

Amazon is now a huge media ecosystem. When you run Amazon Ads, you can reach your target audience while they’re gaming on Twitch, streaming movies on Fire TV or asking Alexa for recommendations. This omnipresence is unique. It’s the perfect complement to a YouTube strategy or campaigns on Bing Ads because you’re picking up users at different stages of their lives.

Twitch Ads: Reaching the young target group

Twitch is the home of Gen Z and millennials. By integrating video ads into live streams, you can create an awareness that traditional banners can never achieve. As an agency, we often combine these high-interest contacts with TikTok Ads strategies to create a viral effect across multiple platforms. This is modern branding in the 21st century.

Costs and prices for Amazon Ads

How much does advertising on Amazon cost? Billing is usually based on the PPC model (pay-per-click). You only pay when a potential buyer actually clicks on your ad. The click prices depend heavily on the competition in your category. While niche products are cheap to advertise, competitive markets such as electronics or food supplements require a higher budget and more precise optimization by professionals.

ROI and ACOS optimization

In Amazon Marketing, everything revolves around the ACOS (Advertising Cost of Sales). We analyze your margins and optimize the bids so that every euro of advertising budget results in maximum profit. We constantly compare this with the performance of Facebook Ads in order to invest your total budget where the highest profitability lies.

• Transparent click costs
• Scalability according to budget
• Real-time optimization of bids
• Detailed sales reports
• Automated campaign control

Prices: Advertising prices on Amazon Ads?

With our expertise as an SEA agency, we help you to establish Amazon Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

What comes after the click? Funnel & landing pages

Traffic alone is not enough. If you want to lead users from Amazon to your own landing page or an external store, you have to offer a perfect user experience. As a full-service agency, we look at the entire journey. After the initial contact via Amazon Ads, we lead customers into a sustainable email funnel to increase customer lifetime value.

Newsletter and customer loyalty

Once won, the customer should stay. We use strategic newsletter marketing to keep in touch. We use insights from Amazon purchasing behaviour to send personalized offers by email. Supplemented by webpush notifications, we create a system that keeps customers coming back to your store.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Closing the bag

The majority of users do not buy on the first click. This is where our remarketing comes into play. We “track” users who have viewed your product on Amazon but not purchased it across the entire web – even on social media platforms such as Instagram or YouTube. This helps you to be remembered and massively increases the likelihood of a sale.

Amazon DSP for external retargeting

With the Amazon DSP, we can buy advertising space on thousands of websites that do not belong to Amazon but use Amazon’s data. This is far more powerful than normal display advertising. In combination with UGC content in the banners, we create a relationship of trust that makes the competition look old.

Amazon Ads strategy for brands

Successful Amazon marketing is not a sprint, but a marathon. We develop a holistic concept for you that combines SEO (organic ranking) and SEA (paid ads). Only when both cogs mesh will your brand dominate the search results page in the long term. We use the latest AI marketing tools to predict trends and advertise inventory efficiently.

• Keyword research based on genuine buying interest
• Optimization of product titles and bullet points
• Creation of high-quality A+ content
• Control of seasonal promotions (Black Friday etc.)
• Protect your brand against free riders (brand protection)

Your Amazon Ads agency & contact

Why choose Social Media One as a partner for your Amazon success? We are a full-service marketing and advertising agency that knows exactly how to scale products online thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new advertising formats on Amazon, Twitch and in the video sector in real cases. An agency saves you a huge amount of time in complex account management and planning. We optimize your costs and ensure profitable growth on the world’s largest marketplace.

Ready to multiply your sales figures? Let’s build your Amazon dominance together.

• Contact agency
• Instagram strategy for Amazon brands
• Book keynotes on e-commerce trends

Newsletter marketing: what is it?

At its core, newsletter marketing is the regular distribution of editorial or advertising content by email to a mailing list of subscribers. It is the digital descendant of traditional direct mail, but with one decisive advantage: it is measurable, personalizable and extremely cost-efficient. It is not about sending messages at random, but about delivering the right content to the right person at the right time.

“A well-maintained email list is like having your own printing press for sales – you reach your customers directly in their most private digital space without having to pay Google or Meta for every click.”

Stephan M. Czaja, Social Media One

6 concrete advantages for your sales

What are the concrete benefits of newsletter marketing? The benefits are obvious when you look at the bare figures. While the organic reach on platforms such as Instagram decreases, your email is sure to land in your inbox. In a holistic marketing consultation, setting up your own mailing list is therefore always one of the first recommendations.

1. Independence: No fear of algorithm changes.
2. ROI: Highest return on investment in online marketing.
3. Ownership: Subscriber data belongs to you.
4. Measurability: opening and click rates in real time.
5. Customer loyalty: Building genuine trust over months.
6. Turnover: Immediate sales through promotional mailings.

Agency and strategies? How we increase sales

As a specialized agency, we know: A “newsletter for everyone” no longer works today. Users expect relevance. A successful strategy starts at the first point of contact. In email marketing, we guide users from the first point of contact via specific landing pages directly into an automated process that builds trust and reduces objections.

Segmentation for maximum relevance

Segmentation is at the heart of modern campaigns. We divide your list into groups based on buying behavior, interests or demographic data. When a user comes to your site via TikTok Marketing, they need a different approach than a long-time regular customer. If data is used intelligently, relevance increases and the unsubscribe rate drops to almost zero.

A/B split tests for steady growth

A/B split tests make it more complex and efficient. We test subject lines, call-to-action buttons and the layout of the emails against each other. Even a 1% higher click rate can mean thousands of euros in additional sales for a large mailing list. We don’t leave success to chance, we leave it to the data.

Automation and funnel structure

Building an email funnel is the “supreme discipline”. This is a series of automated emails that are triggered by a specific event (trigger). This can be a download, a purchase or an abandoned shopping cart. A well-built funnel sells for you while you sleep and is the perfect complement to your Google Ads campaigns.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

And then? Segment, build, optimize!

Examples for stores & industry setups

Theory is good, but practice is convincing. As a newsletter marketing agency, we have managed numerous cases. Let’s take a look at three concrete scenarios of what a setup of various sizes can look like to ensure e-commerce success.

1st garden store (small online store): Focus lead gene

This is about picking up hobby gardeners on a seasonal basis. We want customers to buy more by accompanying them through the gardening year. The focus is on content that leads to sales.

• Opt-in: Free planting calendar (PDF) against e-mail.
• Welcome series: 3 emails with tips on soil preparation.
• Trigger: Seasonal push (e.g. “Now fertilizer time”) with discount code.
• Link: Reference to UGC videos of happy harvests.

2. car parts store (middle store): Focus on reactivation

The demand for car parts is often specific and time-critical. Here, we use data on the customer’s vehicle model to provide tailor-made offers.

• Segmentation: Filter by brand and model (e.g. VW Golf vs. BMW 3 Series).
• Shopping cart abandoner: Automated email after 2 hours: “Do the brakes fit?”
• Interval mailings: reminder for oil change or winter tire check.
• Additional sales: cross-selling based on previous purchases.

3. technology & smartphones (large chain): High-end strategy

In a complex technology market, the margins are often small, but the volume is large. This is where we work with high-end automation and AI marketing approaches.

• Multi-channel: Coupling with Webpush notifications for flash sales.
• Loyalty program: Exclusive advance information on new smartphone releases.
• Lifecycle marketing: Offer to extend the contract or trade-in after 24 months.
• A/B testing: Permanent testing of video content in emails.

Also works for new technology, such as small household robots.

Trends in newsletter marketing

What’s next? Hyper-personalization is the buzzword. By integrating dynamic content, emails adapt to the user’s current location or the weather when they are opened. We are also seeing a trend towards “plain text” emails, which appear more personal and improve the delivery rate. In combination with keynotes on marketing trends, we always keep our customers up to date here.

This is how collecting and targeting works:

Newsletter Funnel (Automatisierung)

Newsletter Marketing: Agency & Contact

Why should you trust our expertise? Our advantage is our practical experience: we manage successful own brands in the double-digit million range and know exactly which button click ultimately generates sales. So why are we still working as an agency? Because we love marketing and are constantly on the cutting edge thanks to the large number of cases we work on. We pass this knowledge advantage directly on to you and your team.

Whether you are just starting out or want to optimize your existing funnel – we get your emails to perform.

• Directly to the contact
• A career in email marketing
• More about e-commerce strategies

Google Display Network (GDN): What is it actually?

The Google Display Network is an association of millions of websites, apps and video platforms (such as YouTube) on which Google markets advertising space. In contrast to Google Search, which is dominated by text ads, the focus here is on visual formats. You don’t buy keywords, but target groups, interests and placements. It is the digital form of billboard advertising, but with the precision of performance marketing.

The different ad formats

Google offers a variety of ways to package your message visually. Responsive display ads are particularly efficient. Here, we upload various images, logos and texts and the Google AI automatically combines them into the format that works best on the respective website. This saves time in photo and video production and optimizes performance through constant testing.

• Classic image ads (static banners)
• Responsive display ads (AI-optimized)
• Video ads (integration in YouTube & apps)
• Engagement ads (interactive formats)
• Gmail ads (placement directly in the mailbox)

Why Google? Advantages

Compared to other platforms such as Bing Ads or the specialized marketplace environment of Amazon Ads, the Google Display Network (GDN) offers unparalleled coverage of over 90 % of all Internet users worldwide.

“Although we can also highly recommend Amazon Ads at the moment.”

Agency strategies: Prospecting vs. remarketing

Successful Google Display campaigns are based on two pillars. First: “Prospecting” – finding new customers who do not yet know your brand but fit perfectly into your target group profile. Secondly, remarketing – retargeting people who have already visited your store but have not yet made a purchase. While providers such as Adroll Ads offer strong competition here, Google impresses with the seamless integration of all data streams.

Customized target group targeting

We use Google data to target people based on their habits. “Ready-to-buy target groups” are users who, according to Google’s algorithm, are about to make a purchase decision. In an individual marketing consultation, we analyze which segments offer the lowest CPC (cost-per-click) for your product with the highest conversion probability. In this way, we avoid wastage that is otherwise often found in traditional TV or print advertising.

And then? Check the results!

1. Place advertising
2. Check results, optimize
3. Continue to place good ad sets

Zack! Sale!

The perfect funnel: What happens after the click?

Clicking on a banner is just the beginning. As a full-service agency, we ensure that the user lands on a highly optimized landing page. The design of the ad and the message of the page must harmonize perfectly. If mistakes are made here, your budget will be wasted. We also implement web push notifications to retain visitors without an email opt-in.

Lead generation and newsletter marketing

With display ads, users often do not buy immediately (impulse purchase), but must first be convinced. That’s why we integrate smart hooks for your newsletter marketing on the landing pages. Once in the system, we guide the contact through an automated email funnel to the conclusion. This chain of visibility (display) and completion (email) is the gold standard in e-commerce.

• Optimization of the user experience (UX)
• Building trust through UGC content on the site
• Fast loading times for mobile users
• Clear call-to-action (CTA)
• Integration of testimonials

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Google Display Ads in the cross-channel mix

A modern user sees your brand on many channels. They scroll through TikTok Ads, search on Google and read the news in the evening. Google Display Ads act as a “glue” here, connecting the various points of contact. If a user has seen your product in an Instagram ad, they should find it shortly afterwards as a display banner on their favorite news site. This omnipresence creates authority and trust.

Synergy with YouTube advertising

As YouTube is part of the Google universe, we can perfectly coordinate video ads and display banners. Anyone who has seen your video will later be shown a matching banner. In our YouTube consultation, we show you how to use this combination to tell your brand story consistently across all devices.

Costs and budget planning for display ads

How much does Google Display Advertising cost? The beauty of Google Ads is that you have full control. You can start with €5 a day or invest millions. Billing is usually based on CPC (click price) or vCPM (cost per 1,000 visible impressions). Prices are often significantly lower in the display network than in search, as the competition at placement level is more widespread here. We use professional bid management to ensure that you get the maximum “share of voice” for your budget.

Use of AI and smart bidding

We use state-of-the-art AI marketing to adjust your bids in milliseconds. Google learns which users convert and prioritizes your ads to these people. This massively reduces the cost per lead (CPL) and makes your marketing scalable. We combine the power of the machine with our years of experience from hundreds of cases.

• Full budget control in real time
• Transparent evaluation of all clicks
• A/B tests of different banner designs
• Exclusion of inappropriate websites (brand safety)
• Geographic targeting down to city level

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: reach that sells

Google Display Ads are the backbone of any serious online marketing strategy. They provide the necessary visibility among the masses and bring potential customers back to the store through intelligent remarketing. Those who do without this presence today are leaving the digital space to their competitors. In combination with sound Instagram advice and technical funnel know-how, Google Display becomes the most important engine for your growth.

Your Google Ads agency & contact

Why choose Social Media One as a partner for your Google Display campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which visual stimuli and texts work to turn a fleeting glance into a paying customer. An agency saves you a huge amount of time in the technical setup and graphic creation of the ads. We optimize your campaigns daily to get the most out of every euro.

Ready for maximum visibility? Let’s develop your Google Display strategy together and make your brand present everywhere on the web.

• Contact us directly
• Book a speaker for digital marketing
• Start a career in display marketing

Adroll: What is that actually?

Adroll is a demand-side platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its first-class retargeting. Once a user visits your store, Adroll “follows” them across the web – whether they are reading news, browsing social networks or using mobile apps. It’s the ultimate form of top-of-mind marketing.

Retargeting and prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user data, Adroll can create lookalike audiences that are even more precise than many other providers. In a comprehensive marketing consultation, we analyze how we can profitably activate these target groups for your store.

• Cross-platform retargeting (web & social)
• AI-supported prospecting for new customers
• Dynamic product ads (DPA)
• Automated bidding strategies
• Central management of all display campaigns

Adroll vs. Google Display Ads: What are the differences?

Why use Adroll when Google exists? The main difference lies in the inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including inventory from Facebook and Instagram. So you don’t just buy from one provider, but across all of them. This often leads to better performance in the e-commerce sector, as users are reached where they have the highest level of attention.

Avoidance of advertising blindness

Thanks to the variety of formats and placements, with Adroll we avoid the typical advertising blindness that often occurs with standard banners in the Google network. We combine classic display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially in combination with UGC content in the creatives.

What comes after the adroll click? Strategic funnel structure

Buying traffic is the first step, converting it is the decisive one. A click on an adroll ad must lead to a highly optimized landing page that immediately delivers on the promise of the ad. As a full-service agency, we do not view adroll as an isolated channel, but as part of a holistic email funnel.

Newsletter and reactivation

As soon as the user lands on your site via Adroll, our goal is lead capture. With a smart opt-in for your newsletter marketing, we convert the one-off click into a lasting customer relationship. We also use web push notifications to reach users even when they are not reading emails or scrolling through social media.

Remarketing: Closing the bag

Professional remarketing is at the heart of every Adroll campaign. We segment visitors according to their behavior: Who only saw the homepage? Who was in the shopping cart? Who has already made a purchase? Each segment receives an individual message. Those who have abandoned their shopping cart are shown a dynamic banner via Adroll with exactly the products they have abandoned – often combined with a small incentive.

• Individual approach per funnel level
• Automated shopping cart reminders
• Cross-selling for existing customers
• Brand awareness through constant visibility
• Real-time customization of advertising media

Adroll in the cross-channel mix: social & search

A modern store visitor uses multiple devices and platforms. They see a story on Instagram, search later on Google and read an article on a news site in the evening. Adroll connects these worlds. We synchronize your TikTok Ads or YouTube campaigns with the Adroll display network. This creates a seamless customer journey that gently guides the user to the conclusion of a purchase.

Understanding attribution models

One of the biggest advantages of Adroll is the detailed reporting. We can see exactly what proportion of the final purchase came from display ads, even if the user ultimately came from a direct search. This helps us to calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high performers.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Prices and costs at Adroll

The cost structure at Adroll is flexible and depends on your budget. You usually pay according to the CPM model (cost per 1,000 impressions) or CPC model. Since Adroll works via real-time bidding strategies, the system constantly optimizes to get the best price for the best placement. As an agency, we control these processes to ensure that your budget is not wasted on “blind traffic” but generates real sales.

Efficiency through automation

Through the use of AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best with which target group. This saves time and massively optimizes the performance of your Facebook Ads extensions.

• No fixed minimum budgets
• Transparent billing according to performance
• Scalability from local to global
• A/B testing of banners included

As always, our price comparison:

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Adroll as a range booster

Relying on Google alone is a waste of potential. Adroll is the perfect complement to close the “gaps” on the Internet and make your brand present wherever your customers are. It is the link between high-interest search and emotional social media consumption. Combined with strong Instagram consulting and technical funnel know-how, Adroll will give you an unfair advantage over your competition.

Your Adroll agency & contact

Why choose Social Media One as a partner for your Adroll campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which psychological triggers need to work with display ads in order to provoke a click. An agency saves you a huge amount of time in the technical connection (pixel setup) and creative design. We make sure that your brand is not just seen, but sold.

Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact us directly
• Create video content for Adroll Ads
• Book keynote on digital advertising trends

Table: How many 5-star ratings are needed?

Bad Google reviews? The following table clearly shows how much a bad rating can affect your overall average. It shows you the minimum number of 5-star ratings you need after a single 1-star rating in order to achieve certain target averages. Even small differences in the average can be decisive in determining whether your store is perceived as trustworthy or dubious.

Let’s say you have 5x only 1 star = 95x perfect 5 stars as compensation for top 4.8 rating

Why are good ratings so important?

People trust the opinions of other buyers, even if they only glance briefly at the stars. Studies show that just 1.4 seconds is enough for a rating to influence trust. With an average of just 1.5 stars, you immediately appear dubious and many potential customers will leave. Things look solid from 4 stars upwards, but you only reach the upper segment of customer satisfaction from 4.4 stars upwards. Increase conversion rate through satisfied customers – smart, right?

An average of 4.7 or 4.8 stars is even better, as it indicates consistently high quality. A perfect 5.0 is desirable, but becomes almost impossible as the number of reviews increases. Many customers already consider 4 stars to be good, while 5 stars are considered outstanding with exceptional service. You should therefore focus on consistently collecting very good reviews without being discouraged by a single bad review.

Collect more good reviews

The basis is simple: good products and reliable customer service. However, this alone is often not enough because satisfied customers rate much less frequently than dissatisfied customers. This makes it all the more important that you take active steps to make positive experiences visible. With the right strategy, you can not only keep your average rating stable, but also continuously improve it in the long term – perfect for scaling your e-business through real customer (feedback) and empowerment marketing!

Actively ask customers

Many satisfied customers only leave a review if you ask them to do so directly. That’s why you should specifically remind them after the purchase and ask for feedback. This even works automatically with providers such as Trusted Shops or directly via your online store. With WordPress and WooCommerce, you can use plugins such as WooAutomate or similar tools that make the process much easier. Of course, this also works with Magento, Shopify & Co.

Bonus tip: Valuation change

Give positive feedback, offer vouchers, a partial refund or even a return as a last resort to keep your ratings high. Actively ask for a change here too, especially if a customer feels more uplifted by your actions. In this way, you can convert one or two 1-star ratings into 3 stars, 4 stars or even 5 stars.

Transparent communication – even in minor crisis situations – is a key to better ratings. Customers notice immediately when you are honest, reliable and solution-oriented. If you respond quickly to queries or problems, you create a feeling of security. It is precisely this trust that your customers often reward with a 5-star rating.

Optimize customer service

The smoother the process from order to delivery, the more likely customers are to write a positive review. Small details such as fast delivery times, friendly communication or accommodating returns are remembered. Customers don’t just rate the product itself, but the entire experience with your store. So make it as pleasant as possible for them so that they are happy to give you five stars.

• Actively ask customers for reviews
• Use automation tools
• Communicate quickly and transparently
• Constantly improving customer service

What about lawyers? Yes, of course that’s also possible. However, I recommend first working primarily on your own 1) product and 2) customer service.

Remember: Don’t get 1 star!

A single bad review can massively drag down your average, especially at the beginning when you haven’t collected many reviews yet. With every new 5-star rating, on the other hand, you build trust and secure the reputation of your store. From a value of 4.7 or 4.8 stars, you are in the premium range, which customers associate with high satisfaction and quality. This should be your long-term goal.

Taking product photos with AI tools: What works?

KI Update mit Stephan Czaja (Co-Owner)

At the moment, you can’t simply take a photo of your product and immediately place it in any environment using AI, but we are getting there step by step. Many tools already allow you to create realistic scenes, incorporate models or make your products look professional. It is particularly interesting to work with Freepik, which has developed from a simple icon archive into a complete AI toolbox.

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

What counts for stores: Images must be consistent, high-resolution and convincing. Tools such as Midjourney or Freepik offer a combination of image editing, scene generation and AI models that are specially optimized for e-commerce. With the right workflow, you can create a complete product gallery in a short space of time – including variants for campaigns or seasonal adjustments.

Taking product photos for an online store? Example Midjourney

Generated here with just a single prompt in Midjourney in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

AI product photos with Midjourney: Result

Product photography without photography?

If you don’t have a professional camera or photographer at hand, you can still achieve convincing results. All you need to do is take a simple photo with your cell phone, create a precise description with ChatGPT and then feed it into tools such as Freepik or Midjourney. This creates variations such as images with models, studio scenes or detail shots – depending on what your store needs at the time.

• Take a photo with your cell phone
• Create detailed description with ChatGPT
• Generate variations: Studio, Model, Detail
• Optimize with Freepik or Midjourney

Product images for product video

It gets even more exciting when you make videos directly from AI images. With tools such as Google Veo 3 or Sora from OpenAI, you can create animated clips that present products dynamically. This allows you to enhance your store images and produce content for YouTube Shorts, Instagram Reels or TikTok. The combination of AI image and AI video makes your product presentation much more versatile.

• Create AI videos
• Also exciting: Create an AI avatar

AI for stores in everyday life: there’s no turning back

AI has not yet completely replaced traditional product photography, but it makes the creation process faster, more flexible and cheaper. From Freepik to Midjourney to Veo 3: if you combine the tools, you can already create professional photos, animated scenes and product videos – without a large studio. This saves costs and opens up new creative possibilities for e-commerce and marketing.

• Cost-effective product images with AI
• Flexibility in scenes and environments
• Extension to AI videos possible

Thumbnails and blog visuals

KI Update mit Stephan Czaja (Co-Owner)

Blog articles and YouTube videos thrive on strong thumbnails. Midjourney delivers creative, click-worthy visuals that generate attention in just a few seconds. This creates consistent styles for blogs, thumbnails or content series.

• Clickable thumbnails
• Uniform blog graphics
• Fast series production
• Click here to go to Midjourney

Oh yes, and for all those who have been trapped on stock photo platforms for years:

AI image generation is the best thing that could happen in this aspect! 1) Absolute creative freedom + 2) No more warnings with constant license search and time expenditure

Let’s move on!

Product images for stores

E-commerce benefits directly from Midjourney. Products can be inserted into different scenes and environments without having to organize a photo shoot every time. This saves costs and opens up new possibilities for creative product presentations.

• Creative product staging
• New scenarios for products
• No photo shoots necessary

Tip! Read more about AI product images with tips on generation and my current favorite tool (which even has models) here.

Taking product photos for an online store? Instructions

Generated here with just a single prompt in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

KI Produktfotos mit Midjourney: Ergebnis

Content for social media

Whether Instagram, TikTok, LinkedIn or X: visual content determines reach. Midjourney allows you to create posts with unique styles and visual languages. This strengthens brand perception and ensures varied content in the feed.

• Instagram Posts & Reels
• LinkedIn campaign visuals
• Graphics for X / Twitter

What can Midjourney do in conjunction with Runway?

Visual storytelling for brands

Midjourney makes it possible to translate complex ideas or moods into images. Recognizable styles can be developed for branding campaigns or corporate design that are used consistently across different channels.

• Strong brand images
• Consistent image style
• Storytelling via visuals

Is Midjourney better than Veo 3?

Is Midjourney better than Veo 3?

Implement marketing campaigns efficiently

Midjourney also supports testing and the rapid variation of content. This allows marketers to generate different visuals for A/B tests, address target groups variably and optimize campaigns more quickly.

• Fast A/B tests
• Variations of visuals
• React flexibly to trends

Technology and development

Midjourney has been constantly evolving since 2022. The current version 7 offers even more realistic imagery. In addition to Discord use, there is now also a web interface that makes operation much easier.

• Version 7 available
• Discord & Web Interface
• Niji model for anime

Learn Midjourney? Good video tutorial

You want to learn Midjourney? Here is a good video tutorial.

More functions in planning

Midjourney is working on new features such as video, 3D generation and advanced personalization. This will allow the tool to be used even more widely in marketing in future – from classic visuals to interactive content.

• Video function in tests
• 3D models in planning
• More personalization

Midjourney in the marketing mix

Midjourney is more than just a creative tool for companies: It is becoming a fixed pillar in content marketing. Thumbnails, social visuals, product images and campaign content can be produced faster and in high quality. Those who integrate Midjourney now will gain a clear advantage.

• Fast content production
• Broad use in marketing
• Competitive advantage for brands

Fancy designing something? Click here to go to Midjourney.

erview with Alphabet CEO Sundar Pichai, exclusively for CNBC at the end of the news.

After 27 years: The new Google search mask

27 years ago, in 1997, Google revolutionized the Internet with the introduction of its groundbreaking search algorithm. Since then, the company has become an integral part of everyday digital life, helping millions of people find information quickly and efficiently.

I also fell in love with the 6 colorful letters of the logo back then! I lived in Frankfurt for a short time back then. I still remember exactly when a school friend came up to me and said: Do you know Google?

Since then, 100+ websites built, 30+ online stores, 5+ apps and now?

Will SEOs soon be out of work?

Haha, don’t worry, Google still has to earn money in the end, but yes, long-tail keywords and simple content such as “dating sayings” or “children are bored” will no longer lead directly to e-commerce. The result:

1. Fewer clicks
2. Less traffic
3. Fewer leads

The arrival of ChatGPT: AI in everyday life

About two years ago, ChatGPT burst onto the scene, bringing artificial intelligence into people’s everyday lives as a practical tool. This AI-based technology enabled users to use natural language to interact with computers, solve complex problems and obtain information without having to search for it for a long time.

How long will Google wait until AI replaces traditional search?

Tonight, the answer came on YouTube.

Watch this video! From Google

The video changed all my plans this morning

In a late night revelation, a video was released explaining the upcoming changes in detail. This video provides an insight into Google’s strategy to improve search results while taking into account the needs of users and advertisers.

When will Google bring AI to search results?

The question of whether Google would change its search results has long been debated. As the main source of advertising revenue resulting from top rankings in search results and Google Shopping, the company was faced with the challenge of improving its user experience without jeopardizing its revenue.

• Google earns money with advertising placement
• AI will soon appear before the search results
• Will there be internal links in the AI text?
• Will shopping remain the last e-commerce lead source?

Rollout of the changes: OMG! The time has come

After a long wait, the time has finally come. Google announced that changes to the search results will be introduced in a few weeks. The rollout will first take place in the USA, followed by a rollout in Europe.

• Rollout in the USA: in the coming weeks
• Europe: A few weeks after US rollout

Google’s announcement has triggered mixed reactions. While some welcome the changes and are pinning their hopes on an improved search experience, others have expressed concerns about the potential impact on their business models.

The coming weeks will show how these changes will affect the Internet landscape. I am excited!

Breaking News! Alphabet CEO Sundar Pichai

Alphabet CEO Sundar Pichai speaks exclusively to CNBC.

Learn SEO: old school?

You still want to teach yourself SEO skills? Maybe not a bad idea, because people still want to store! People still need craftsmen, people are still looking for decorating ideas and coaching. And yes, Google still has to earn money with advertising placements (Google Ads).

• Learn SEO

How can you build backlinks?

Explained very simply in advance, as a kind of definition:

How does link building work?

Backlinks can be built in various ways. These include creating high-quality, shareable content, guest blogging, sharing content on social media, submitting websites to directories and requesting links from partners or industry associations. Another important strategy is “broken link building”, which involves finding broken links on other websites and suggesting that webmasters replace them with links to their own relevant content.

The advantages of link building are brief:

• Building trust and authority
• Increase visibility in search engines
• Goal: Number 1 ranking on Google

This works with:

• High-quality content
• Guest blogging
• Social media sharing
• Directory submissions
• Partnerships
• Broken Link Building

Info Graphic: Link Building

The big goal: Number 1 ranking on Google.

What are backlinks examples?

In the end, it’s all about the algorithm of search engines. How can we influence it positively, a simple explanation and a practical example:

My favorite example: Philosophical

The “bar principle”:

Situation 1: Imagine a bar. Someone enters the bar and nobody knows the person, nobody turns around. So the person will walk to the bar all alone without anyone noticing them.

Situation 2: Someone enters the bar and a few people know the person, turn around and start whispering. Other people become aware of this (cf. algorithm). Why are they whispering? Why are they pointing at this person? Suddenly, more and more people are looking at this person and the effect intensifies.

Backlinks are like this example: the more people talk about you, the more people become aware of you, the more reach and attention you get.

The search engine algorithm works in a similar way, the more good quality websites link to you, the better – simply put.

Practical: Guest articles on websites

Examples of backlinks can be simple links from blog articles, recommendations on industry sites, links from information sites (such as Wikipedia) or links through partnerships and cooperations.

How many backlinks should you have?

There is no fixed rule as to how many backlinks you should have. More important than the sheer number is the quality of the backlinks. A few high-quality backlinks from authoritative and thematically relevant sites can be significantly more valuable than a large number of backlinks from less relevant or lower-quality sites.

• No fixed rule
• Quality before quantity
• Prefer high-quality, thematically relevant backlinks

What makes a good backlink?

A good backlink should come from a thematically relevant and trustworthy source, ideally from a website with a high authority in the respective industry. The link should of course be embedded in the context and offer the user added value.“Follow” links are generally more valuable than“no-follow” links, as they contribute directly to SEO value.

• Thematic relevance
• Trusted source
• High authority of the linking page
• Natural embedding in context
• “Follow” links preferred

Writing SEO texts: What to look out for?

Good SEO texts follow a structure, just as books have a certain structure over the decades and centuries, so does SEO. Learn more about the structure of good guest articles and SEO texts here:

• Writing SEO texts: What to look out for?
• 472% more performance: SEO example

What types of backlinks are there?

There are different types of backlinks, including but not limited to do-follow and no-follow links, internal vs. external links, and naturally or artificially placed links. “Do-follow links contribute directly to search engine rankings, while no-follow links do not, but can still be useful for generating traffic.

• “Do-Follow” and “No-Follow”
• Internal vs. external
• Natural vs. artificially placed

How much does a backlink cost?

The cost of backlinks can vary greatly depending on the quality and source of the backlink. Some link building strategies, such as creating content or using social media, can be relatively inexpensive. On the other hand, paid guest posts or buying links, which is not recommended by search engines like Google, can be more expensive and carry risks.

• Vary strongly
• Cost-effective strategies vs. paid links
• Risks of purchased links

How long does it take for backlinks to work?

The time until backlinks start to have a positive impact on the ranking of a website can vary. As a rule, it can take several weeks to months for search engines to recognize the new links and take them into account in their algorithms. Patience and continuous maintenance of high-quality content as well as ongoing efforts to obtain high-quality backlinks are crucial for long-term success.

• A few weeks to months
• Patience and continuous content maintenance are crucial
• Long-term development of good quality backlinks

Long-term effect: Heatmap example for #1 ranking

The long-term effect of good backlinks. As you can see here in the Google heatmap, 80%+ of all activity takes place on-page (search results without scrolling).

That’s it! More about SEO & SEA?

We are your agency for SEO & SEA strategies. Specializing in e-commerce and performance tools such as email marketing and sales funnels, we push your KPIs to a new level! Learn more about our strategies and our agency here.

• Link building agency
• SEO X SEA Agency
• Contact us

How would I describe remarketing?

Remarketing is a targeted strategy to reach out to potential customers who have already shown interest in your product or service but may not have converted so far. This strategy is based on the concept that people who have already visited your website or been in contact with your brand are more likely to become customers if they are approached again.

1. Targeted approach of potential customers with an interest in the product/service
2. Use of website visit data to increase the conversion rate
3. Increased willingness to buy through renewed appeal and presence of the brand

In principle, remarketing works like this: users are registered and targeted again, depending on which part of the sales process they are/were in. Here as “RT AD”(re-targeting advertising display).

Why does remarketing work so well?

Here are 6 reasons why people who have already shown interest are more likely to become customers:

1. Familiarity with the brand
2. Reminder of the product
3. Trust and credibility
4. Adaptation to specific interests
5. Offer of special offers or discounts
6. Reminder of unfinished actions

Familiarity with the brand

People who have already visited your website are familiar with your brand, which increases the likelihood that they will return and buy.

Reminder of the product

Remarketing ads remind potential customers that they were interested in your product or service, which can spark their interest again.

Trust and credibility

Through continuous presence and repeated contact, you can strengthen potential customers’ trust in your brand and products, which increases their willingness to buy.

Adaptation to specific interests

Remarketing ads can be tailored based on users’ previous behavior and interests, which increases the relevance of the ads and the likelihood of a purchase.

Offer of special offers or discounts

Targeted remarketing campaigns can be used to present special offers or discounts to encourage potential customers to complete the purchase.

Reminder of unfinished actions

People who have started a certain action, such as filling out a contact form or adding a product to the shopping cart, can be reminded of this action again by remarketing and encouraged to complete it.

Step by step to conversion.

How does remarketing work?

Remarketing usually works via cookies or similar tracking methods that make it possible to identify users who have visited your website. You can then present targeted ads to these users when they visit other websites on the internet, use social media or use search engines. These ads can be specifically tailored to the interests and behavior of users and encourage them to visit your website again and perform a desired action, such as making a purchase or signing up for your newsletter.

• Identification of website visitors via cookies or tracking
• Targeted ad placement on other websites and platforms
• Adaptation of ads to users’ interests and behavior to encourage repeat website visits and actions

Higher conversion: improve the ROI of campaigns

Through remarketing, you can improve the conversion rate and ROI (tip: ROI calculator) of your marketing campaigns as you are sending your message to people who have already shown a certain affinity with your brand. It is an effective way to guide potential customers through the sales funnel and ensure that no valuable leads are lost.