Social commerce channels compared: which channel suits your store?

Not every social commerce channel works for every store. The choice of platform depends on your target group, your product range and your available content budget. The following table gives you a quick overview:

TikTok Shop currently achieves the highest conversion rates because the checkout process takes place entirely in the app and the entertaining commerce effect greatly increases the impulse purchase factor. Pinterest, on the other hand, delivers high ROAS in the long term with low ongoing expenditure, as pins can generate traffic for years.

More on the overarching social commerce strategy: Social media e-commerce: strategy and sales

TikTok Shop for your online store: How to set it up

TikTok Shop is currently the fastest growing social commerce channel in Germany. The principle: products are linked directly in the video or livestream, the checkout takes place in the TikTok app. For stores, this means no media discontinuity and no shopping cart abandonment due to switching apps.

Setup requirements:

• TikTok Business Account (from 18 years of age, DE company or DE residence)
• TikTok Seller Center: seller-en.tiktok.com
• Product catalog in CSV or XML format (or Shopify/WooCommerce plugin)
• Bank details for withdrawals
• At least 1 linked Creator account (can be your own)

Content strategy for TikTok Shop: The key mistake is to treat TikTok Shop like a classic store feed. TikTok users don’t buy because they are searching – they buy because they feel entertained and then act on impulse. Your content must therefore first and foremost entertain and only secondarily sell.

Successful formats include product demos in everyday situations, before-and-after videos, haul videos and livestreams with exclusive discount codes. The product link in the video (sticker) should not be the first thing the user sees – three to five seconds of entertainment first, then the link.

To the complete TikTok Shop strategy: TikTok Shop for companies: Setup and social commerce

Instagram Shopping: using the product catalog strategically

Instagram Shopping is more sophisticated than TikTok Shop and reaches a more affluent target group. The setup runs via the Facebook Commerce Manager because Meta combines both platforms under one roof.

Setup in five steps:

1. Create Facebook Business Manager and link Instagram account
2. Open Commerce Manager and create store
3. Upload product catalog (Shopify plugin or manual CSV upload)
4. Request Instagram Shopping for your account (verification by Meta, 1-5 days)
5. Tag products in posts, stories and reels

Instagram Shopping works particularly well for industries with high aesthetic standards: fashion, cosmetics, home, jewelry, food. The shopping tab is visible directly in the profile and attracts organic traffic to your catalog. Product stickers in stories and reels have a significantly higher click rate than external links in the bio.

Agency tip: Combine Instagram Shopping with retargeting. People who have seen your product in the feed but not bought it are the most valuable audience segment for Instagram Ads. ROAS values of 4 to 8 are realistic for well-constructed retargeting funnels – significantly better than cold acquisition campaigns.

To the complete Instagram shopping strategy: Instagram shopping for businesses: Setup and strategy

Performance marketing: ROAS and retargeting for your store

In most cases, organic social commerce traffic is not enough to scale a store profitably. Paid social is the extension of your organic strategy – and the lever with which you can control reach and conversions.

The three most important paid social levers for stores:

1. prospecting (cold traffic): Address new target groups via lookalike audiences (based on your existing buyers) or interest targeting. The goal is not immediate conversion, but attention. CPM optimization instead of conversion optimization in this phase.

2. retargeting (warm traffic): Re-activate website visitors, Instagram profile interactions and video views. This audience segment already knows your product – discount codes, social proof and urgency elements work particularly well here.

3. dynamic product ads (DPA): Automatically generated ads that show users the exact product they were looking at in your store. The highest ROAS in e-commerce paid social is almost always with DPA campaigns.

Realistic ROAS by phase: Cold traffic is often 1.5 to 3x – this is not profitable at first, but builds up your warm traffic pool. Retargeting delivers 4 to 10x ROAS. DPA campaigns with a well-stocked catalog and active pixel: 5 to 12x ROAS are achievable.

Details on the performance marketing strategy: Performance marketing: ROAS and conversion strategy

Content strategy: what really triggers sales

Social commerce content is not a glossy product catalog. The biggest mistake is to transfer advertising images from the print sector to social media. What triggers sales is authentic, product-related content that shows the benefits – not the product in a studio shot.

Content formats with a proven conversion effect:

• Unboxing videos: More authentic than any advertisement. Customers see exactly what they are getting. Use real order videos from your customers (with permission).
• Product demos in everyday situations: Show how your product solves a specific problem. No-frills, no studio, natural lighting.
• User-generated content (UGC): Content from real customers has on average 28% higher engagement rates than brand content. Actively build a UGC pipeline.
• Livestream shopping: Especially on TikTok. Discount codes exclusively for the livestream, limited quantities, live Q&A on product questions.
• Comparison reels: Your product vs. alternative (fair and objective). Works particularly well in saturated markets.

Posting frequency by platform: TikTok: daily to 3× daily (the algorithm rewards frequency). Instagram: 3-5 times per week (feed + stories + 1-2 reels). Pinterest: 5-10 pins daily (the effort is low because pins are static). Facebook: 1-2 times a day is enough for organic reach in the store context.

Analysis and optimization: Which metrics really count

Many store operators measure the wrong metrics. Likes and followers are vanity metrics – they say nothing about the sales contribution. The metrics that count for your store:

Primary metrics (directly relevant to sales):

• ROAS (Return on Ad Spend): Sales ÷ advertising spend. Minimum benchmark: 2x to break-even, target 4x+ depending on margin.
• Conversion rate (CVR): Purchases ÷ clicks on your offer. On TikTok Shop: 3-7% is realistic. With external store link: 1-3 %.
• Cost per purchase (CPP): What does a purchase cost you? Compare with your Customer Lifetime Value (CLV).
• Add-to-cart rate: Indicates whether the product page traffic is ready to buy. Low add-to-cart rate with high traffic = problem with the product or the page, not with social media.

Secondary metrics (for optimization):

• Video completion rate: crucial on TikTok and Reels. Below 20 % → Revise entry.
• Link CTR: For external traffic (link in bio, story link): How many click on your store link?
• Share rate: Shared content is the most favorable form of paid reach.

Tool stack for store analysis: Meta Business Suite (Facebook + Instagram), TikTok Ads Manager, Google Analytics 4 with UTM tracking for all social traffic sources, heatmap-based tool for the store pages (Hotjar or Microsoft Clarity free of charge).

Common mistakes and how to avoid them

After hundreds of e-commerce projects, the same mistakes can always be observed that burn up social commerce budgets without generating sales.

Mistake 1: Too many channels at the same time. TikTok, Instagram, Pinterest, Facebook, YouTube – everything at once is the surest recipe for mediocre performance on all channels. Start with a channel that suits your target group. Only scale up when this channel is profitable.

Error 2: No pixel, no tracking. If you don’t have the Meta Pixel and the TikTok Pixel on your website from day one, you will lose retargeting data that cannot be restored retroactively. Installing a pixel takes five minutes and is the foundation for all subsequent paid campaigns.

Mistake 3: Content without a hook. The first three seconds of a video decide whether to skip or watch. Without a clear hook (visual surprise, direct question to the user, before-and-after teaser), your potential customer will scroll on.

Mistake 4: Not linking organic and paid. Your organic content should convey the same products and messages as your paid campaigns. If you see the same content on both channels, you will convert faster.

Mistake 5: No social proof. Integrate reviews, UGC videos and testimonials directly into product content. A “4.8 stars out of 2,300 reviews” in the video overlay noticeably lowers the barrier to purchase.

Your contact for a customized social commerce strategy: Social Media One Agency

Which social commerce channel has the highest conversion rate for online stores?

TikTok Shop currently delivers the highest conversion rates in social commerce because the checkout takes place directly in the app and the entertaining commerce effect encourages impulse purchases. Guide values: 3-7 %, depending on the product category. Instagram Shopping is often the better channel with a more stable ROAS for more affluent target groups aged 30 and over.

How much budget do I need to get started with social commerce advertising?

To get started, 500-1,000 euros per month is enough to collect reliable data. With less than 500 euros per month, the learning phases of the algorithms are too slow to make meaningful optimizations. The budget should flow 70% into retargeting and 30% into prospecting as soon as the pixel has collected sufficient data (approx. 50 conversions per week as a minimum for stable playout).

What is the difference between social commerce and traditional e-commerce marketing?

Traditional e-commerce marketing (SEA, SEO, display) focuses on users who are already searching. Social commerce generates demand where users are not actively searching. The customer journey is shorter: discover product → buy in feed. This reduces the abandonment rate because there is no change of platform. Social commerce complements traditional marketing, but does not replace it – the two channels intertwine.

Do I need TikTok Shop and Instagram Shopping or is one enough?

For most stores, one is enough to start with. TikTok Shop is suitable for products under 80 euros with high impulse potential (beauty, gadgets, fashion, food). Instagram Shopping is better suited to higher-quality products with explanatory benefits. If you use both channels, you need separate content strategies – don’t just cross-post the same content.

How do I measure the ROI of my social media measures for the store?

The primary KPI is ROAS (Return on Ad Spend): Revenue through advertising costs. In addition, you measure cost per purchase, conversion rate and the share of social traffic in total sales in Google Analytics 4. UTM tracking on all social links is mandatory so that you can distinguish which channel generates which sales. Organic social commerce influence can be made visible via Assisted Conversions in GA4.

More on the topic: Setting up a TikTok store – Instagram Shopping

Amazon Advertising: What is it actually?

Amazon Advertising comprises a variety of ad formats that are displayed both inside and outside the Amazon platform. While Sponsored Products appear directly in the search results, display ads and the Amazon DSP (Demand Side Platform) enable a targeted approach across the entire Internet. At the heart of this is the use of first-party data: Amazon knows exactly what customers buy, what they put on their wish list and what they are interested in.

Display ads and flexible formats

The magic lies in the flexibility. Amazon Display Ads not only appear on the product page of the competition, but also accompany the user throughout their entire digital life. Compared to Google Display Ads or retargeting via Adroll Ads, Amazon accesses real purchasing behavior instead of just click interests. This leads to significantly higher relevance and better conversion rates.

• Sponsored Products (search results)
• Sponsored brands (logos & headline videos)
• Amazon DSP (Programmatic Display & Video)
• Twitch Ads (gaming & live streaming environment)
• Fire TV & Echo integrations

Cross-platform advertising: Twitch, Fire TV & Echo

Amazon is now a huge media ecosystem. When you run Amazon Ads, you can reach your target audience while they’re gaming on Twitch, streaming movies on Fire TV or asking Alexa for recommendations. This omnipresence is unique. It’s the perfect complement to a YouTube strategy or campaigns on Bing Ads because you’re picking up users at different stages of their lives.

Twitch Ads: Reaching the young target group

Twitch is the home of Gen Z and millennials. By integrating video ads into live streams, you can create an awareness that traditional banners can never achieve. As an agency, we often combine these high-interest contacts with TikTok Ads strategies to create a viral effect across multiple platforms. This is modern branding in the 21st century.

Costs and prices for Amazon Ads

How much does advertising on Amazon cost? Billing is usually based on the PPC model (pay-per-click). You only pay when a potential buyer actually clicks on your ad. The click prices depend heavily on the competition in your category. While niche products are cheap to advertise, competitive markets such as electronics or food supplements require a higher budget and more precise optimization by professionals.

ROI and ACOS optimization

In Amazon Marketing, everything revolves around the ACOS (Advertising Cost of Sales). We analyze your margins and optimize the bids so that every euro of advertising budget results in maximum profit. We constantly compare this with the performance of Facebook Ads in order to invest your total budget where the highest profitability lies.

• Transparent click costs
• Scalability according to budget
• Real-time optimization of bids
• Detailed sales reports
• Automated campaign control

Prices: Advertising prices on Amazon Ads?

With our expertise as an SEA agency, we help you to establish Amazon Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

What comes after the click? Funnel & landing pages

Traffic alone is not enough. If you want to lead users from Amazon to your own landing page or an external store, you have to offer a perfect user experience. As a full-service agency, we look at the entire journey. After the initial contact via Amazon Ads, we lead customers into a sustainable email funnel to increase customer lifetime value.

Newsletter and customer loyalty

Once won, the customer should stay. We use strategic newsletter marketing to keep in touch. We use insights from Amazon purchasing behaviour to send personalized offers by email. Supplemented by webpush notifications, we create a system that keeps customers coming back to your store.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Remarketing: Closing the bag

The majority of users do not buy on the first click. This is where our remarketing comes into play. We “track” users who have viewed your product on Amazon but not purchased it across the entire web – even on social media platforms such as Instagram or YouTube. This helps you to be remembered and massively increases the likelihood of a sale.

Amazon DSP for external retargeting

With the Amazon DSP, we can buy advertising space on thousands of websites that do not belong to Amazon but use Amazon’s data. This is far more powerful than normal display advertising. In combination with UGC content in the banners, we create a relationship of trust that makes the competition look old.

Amazon Ads strategy for brands

Successful Amazon marketing is not a sprint, but a marathon. We develop a holistic concept for you that combines SEO (organic ranking) and SEA (paid ads). Only when both cogs mesh will your brand dominate the search results page in the long term. We use the latest AI marketing tools to predict trends and advertise inventory efficiently.

• Keyword research based on genuine buying interest
• Optimization of product titles and bullet points
• Creation of high-quality A+ content
• Control of seasonal promotions (Black Friday etc.)
• Protect your brand against free riders (brand protection)

Your Amazon Ads agency & contact

Why choose Social Media One as a partner for your Amazon success? We are a full-service marketing and advertising agency that knows exactly how to scale products online thanks to our own successful brands in the double-digit million range. We are always “cutting edge” as we immediately test new advertising formats on Amazon, Twitch and in the video sector in real cases. An agency saves you a huge amount of time in complex account management and planning. We optimize your costs and ensure profitable growth on the world’s largest marketplace.

Ready to multiply your sales figures? Let’s build your Amazon dominance together.

• Contact agency
• Instagram strategy for Amazon brands
• Book keynotes on e-commerce trends

Newsletter marketing: what is it?

At its core, newsletter marketing is the regular distribution of editorial or advertising content by email to a mailing list of subscribers. It is the digital descendant of traditional direct mail, but with one decisive advantage: it is measurable, personalizable and extremely cost-efficient. It is not about sending messages at random, but about delivering the right content to the right person at the right time.

“A well-maintained email list is like having your own printing press for sales – you reach your customers directly in their most private digital space without having to pay Google or Meta for every click.”

Stephan M. Czaja, Social Media One

6 concrete advantages for your sales

What are the concrete benefits of newsletter marketing? The benefits are obvious when you look at the bare figures. While the organic reach on platforms such as Instagram decreases, your email is sure to land in your inbox. In a holistic marketing consultation, setting up your own mailing list is therefore always one of the first recommendations.

1. Independence: No fear of algorithm changes.
2. ROI: Highest return on investment in online marketing.
3. Ownership: Subscriber data belongs to you.
4. Measurability: opening and click rates in real time.
5. Customer loyalty: Building genuine trust over months.
6. Turnover: Immediate sales through promotional mailings.

Agency and strategies? How we increase sales

As a specialized agency, we know: A “newsletter for everyone” no longer works today. Users expect relevance. A successful strategy starts at the first point of contact. In email marketing, we guide users from the first point of contact via specific landing pages directly into an automated process that builds trust and reduces objections.

Segmentation for maximum relevance

Segmentation is at the heart of modern campaigns. We divide your list into groups based on buying behavior, interests or demographic data. When a user comes to your site via TikTok Marketing, they need a different approach than a long-time regular customer. If data is used intelligently, relevance increases and the unsubscribe rate drops to almost zero.

A/B split tests for steady growth

A/B split tests make it more complex and efficient. We test subject lines, call-to-action buttons and the layout of the emails against each other. Even a 1% higher click rate can mean thousands of euros in additional sales for a large mailing list. We don’t leave success to chance, we leave it to the data.

Automation and funnel structure

Building an email funnel is the “supreme discipline”. This is a series of automated emails that are triggered by a specific event (trigger). This can be a download, a purchase or an abandoned shopping cart. A well-built funnel sells for you while you sleep and is the perfect complement to your Google Ads campaigns.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

And then? Segment, build, optimize!

Examples for stores & industry setups

Theory is good, but practice is convincing. As a newsletter marketing agency, we have managed numerous cases. Let’s take a look at three concrete scenarios of what a setup of various sizes can look like to ensure e-commerce success.

1st garden store (small online store): Focus lead gene

This is about picking up hobby gardeners on a seasonal basis. We want customers to buy more by accompanying them through the gardening year. The focus is on content that leads to sales.

• Opt-in: Free planting calendar (PDF) against e-mail.
• Welcome series: 3 emails with tips on soil preparation.
• Trigger: Seasonal push (e.g. “Now fertilizer time”) with discount code.
• Link: Reference to UGC videos of happy harvests.

2. car parts store (middle store): Focus on reactivation

The demand for car parts is often specific and time-critical. Here, we use data on the customer’s vehicle model to provide tailor-made offers.

• Segmentation: Filter by brand and model (e.g. VW Golf vs. BMW 3 Series).
• Shopping cart abandoner: Automated email after 2 hours: “Do the brakes fit?”
• Interval mailings: reminder for oil change or winter tire check.
• Additional sales: cross-selling based on previous purchases.

3. technology & smartphones (large chain): High-end strategy

In a complex technology market, the margins are often small, but the volume is large. This is where we work with high-end automation and AI marketing approaches.

• Multi-channel: Coupling with Webpush notifications for flash sales.
• Loyalty program: Exclusive advance information on new smartphone releases.
• Lifecycle marketing: Offer to extend the contract or trade-in after 24 months.
• A/B testing: Permanent testing of video content in emails.

Also works for new technology, such as small household robots.

Trends in newsletter marketing

What’s next? Hyper-personalization is the buzzword. By integrating dynamic content, emails adapt to the user’s current location or the weather when they are opened. We are also seeing a trend towards “plain text” emails, which appear more personal and improve the delivery rate. In combination with keynotes on marketing trends, we always keep our customers up to date here.

This is how collecting and targeting works:

Newsletter Funnel (Automatisierung)

Newsletter Marketing: Agency & Contact

Why should you trust our expertise? Our advantage is our practical experience: we manage successful own brands in the double-digit million range and know exactly which button click ultimately generates sales. So why are we still working as an agency? Because we love marketing and are constantly on the cutting edge thanks to the large number of cases we work on. We pass this knowledge advantage directly on to you and your team.

Whether you are just starting out or want to optimize your existing funnel – we get your emails to perform.

• Directly to the contact
• A career in email marketing
• More about e-commerce strategies

Google Display Network (GDN): What is it actually?

The Google Display Network is an association of millions of websites, apps and video platforms (such as YouTube) on which Google markets advertising space. In contrast to Google Search, which is dominated by text ads, the focus here is on visual formats. You don’t buy keywords, but target groups, interests and placements. It is the digital form of billboard advertising, but with the precision of performance marketing.

The different ad formats

Google offers a variety of ways to package your message visually. Responsive display ads are particularly efficient. Here, we upload various images, logos and texts and the Google AI automatically combines them into the format that works best on the respective website. This saves time in photo and video production and optimizes performance through constant testing.

• Classic image ads (static banners)
• Responsive display ads (AI-optimized)
• Video ads (integration in YouTube & apps)
• Engagement ads (interactive formats)
• Gmail ads (placement directly in the mailbox)

Why Google? Advantages

Compared to other platforms such as Bing Ads or the specialized marketplace environment of Amazon Ads, the Google Display Network (GDN) offers unparalleled coverage of over 90 % of all Internet users worldwide.

“Although we can also highly recommend Amazon Ads at the moment.”

Agency strategies: Prospecting vs. remarketing

Successful Google Display campaigns are based on two pillars. First: “Prospecting” – finding new customers who do not yet know your brand but fit perfectly into your target group profile. Secondly, remarketing – retargeting people who have already visited your store but have not yet made a purchase. While providers such as Adroll Ads offer strong competition here, Google impresses with the seamless integration of all data streams.

Customized target group targeting

We use Google data to target people based on their habits. “Ready-to-buy target groups” are users who, according to Google’s algorithm, are about to make a purchase decision. In an individual marketing consultation, we analyze which segments offer the lowest CPC (cost-per-click) for your product with the highest conversion probability. In this way, we avoid wastage that is otherwise often found in traditional TV or print advertising.

And then? Check the results!

1. Place advertising
2. Check results, optimize
3. Continue to place good ad sets

Zack! Sale!

The perfect funnel: What happens after the click?

Clicking on a banner is just the beginning. As a full-service agency, we ensure that the user lands on a highly optimized landing page. The design of the ad and the message of the page must harmonize perfectly. If mistakes are made here, your budget will be wasted. We also implement web push notifications to retain visitors without an email opt-in.

Lead generation and newsletter marketing

With display ads, users often do not buy immediately (impulse purchase), but must first be convinced. That’s why we integrate smart hooks for your newsletter marketing on the landing pages. Once in the system, we guide the contact through an automated email funnel to the conclusion. This chain of visibility (display) and completion (email) is the gold standard in e-commerce.

• Optimization of the user experience (UX)
• Building trust through UGC content on the site
• Fast loading times for mobile users
• Clear call-to-action (CTA)
• Integration of testimonials

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Google Display Ads in the cross-channel mix

A modern user sees your brand on many channels. They scroll through TikTok Ads, search on Google and read the news in the evening. Google Display Ads act as a “glue” here, connecting the various points of contact. If a user has seen your product in an Instagram ad, they should find it shortly afterwards as a display banner on their favorite news site. This omnipresence creates authority and trust.

Synergy with YouTube advertising

As YouTube is part of the Google universe, we can perfectly coordinate video ads and display banners. Anyone who has seen your video will later be shown a matching banner. In our YouTube consultation, we show you how to use this combination to tell your brand story consistently across all devices.

Costs and budget planning for display ads

How much does Google Display Advertising cost? The beauty of Google Ads is that you have full control. You can start with €5 a day or invest millions. Billing is usually based on CPC (click price) or vCPM (cost per 1,000 visible impressions). Prices are often significantly lower in the display network than in search, as the competition at placement level is more widespread here. We use professional bid management to ensure that you get the maximum “share of voice” for your budget.

Use of AI and smart bidding

We use state-of-the-art AI marketing to adjust your bids in milliseconds. Google learns which users convert and prioritizes your ads to these people. This massively reduces the cost per lead (CPL) and makes your marketing scalable. We combine the power of the machine with our years of experience from hundreds of cases.

• Full budget control in real time
• Transparent evaluation of all clicks
• A/B tests of different banner designs
• Exclusion of inappropriate websites (brand safety)
• Geographic targeting down to city level

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Conclusion: reach that sells

Google Display Ads are the backbone of any serious online marketing strategy. They provide the necessary visibility among the masses and bring potential customers back to the store through intelligent remarketing. Those who do without this presence today are leaving the digital space to their competitors. In combination with sound Instagram advice and technical funnel know-how, Google Display becomes the most important engine for your growth.

Your Google Ads agency & contact

Why choose Social Media One as a partner for your Google Display campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which visual stimuli and texts work to turn a fleeting glance into a paying customer. An agency saves you a huge amount of time in the technical setup and graphic creation of the ads. We optimize your campaigns daily to get the most out of every euro.

Ready for maximum visibility? Let’s develop your Google Display strategy together and make your brand present everywhere on the web.

• Contact us directly
• Book a speaker for digital marketing
• Start a career in display marketing

Adroll: What is that actually?

Adroll is a demand-side platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its first-class retargeting. Once a user visits your store, Adroll “follows” them across the web – whether they are reading news, browsing social networks or using mobile apps. It’s the ultimate form of top-of-mind marketing.

Retargeting and prospecting

The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user data, Adroll can create lookalike audiences that are even more precise than many other providers. In a comprehensive marketing consultation, we analyze how we can profitably activate these target groups for your store.

• Cross-platform retargeting (web & social)
• AI-supported prospecting for new customers
• Dynamic product ads (DPA)
• Automated bidding strategies
• Central management of all display campaigns

Adroll vs. Google Display Ads: What are the differences?

Why use Adroll when Google exists? The main difference lies in the inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including inventory from Facebook and Instagram. So you don’t just buy from one provider, but across all of them. This often leads to better performance in the e-commerce sector, as users are reached where they have the highest level of attention.

Avoidance of advertising blindness

Thanks to the variety of formats and placements, with Adroll we avoid the typical advertising blindness that often occurs with standard banners in the Google network. We combine classic display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially in combination with UGC content in the creatives.

What comes after the adroll click? Strategic funnel structure

Buying traffic is the first step, converting it is the decisive one. A click on an adroll ad must lead to a highly optimized landing page that immediately delivers on the promise of the ad. As a full-service agency, we do not view adroll as an isolated channel, but as part of a holistic email funnel.

Newsletter and reactivation

As soon as the user lands on your site via Adroll, our goal is lead capture. With a smart opt-in for your newsletter marketing, we convert the one-off click into a lasting customer relationship. We also use web push notifications to reach users even when they are not reading emails or scrolling through social media.

Remarketing: Closing the bag

Professional remarketing is at the heart of every Adroll campaign. We segment visitors according to their behavior: Who only saw the homepage? Who was in the shopping cart? Who has already made a purchase? Each segment receives an individual message. Those who have abandoned their shopping cart are shown a dynamic banner via Adroll with exactly the products they have abandoned – often combined with a small incentive.

• Individual approach per funnel level
• Automated shopping cart reminders
• Cross-selling for existing customers
• Brand awareness through constant visibility
• Real-time customization of advertising media

Adroll in the cross-channel mix: social & search

A modern store visitor uses multiple devices and platforms. They see a story on Instagram, search later on Google and read an article on a news site in the evening. Adroll connects these worlds. We synchronize your TikTok Ads or YouTube campaigns with the Adroll display network. This creates a seamless customer journey that gently guides the user to the conclusion of a purchase.

Understanding attribution models

One of the biggest advantages of Adroll is the detailed reporting. We can see exactly what proportion of the final purchase came from display ads, even if the user ultimately came from a direct search. This helps us to calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high performers.

Step 1: Collect e-mails

Step 2: Use emails for remarketing

Prices and costs at Adroll

The cost structure at Adroll is flexible and depends on your budget. You usually pay according to the CPM model (cost per 1,000 impressions) or CPC model. Since Adroll works via real-time bidding strategies, the system constantly optimizes to get the best price for the best placement. As an agency, we control these processes to ensure that your budget is not wasted on “blind traffic” but generates real sales.

Efficiency through automation

Through the use of AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best with which target group. This saves time and massively optimizes the performance of your Facebook Ads extensions.

• No fixed minimum budgets
• Transparent billing according to performance
• Scalability from local to global
• A/B testing of banners included

As always, our price comparison:

Prices: Advertising prices on Bing Ads?

Bing is an unbeaten champion in the B2B sector in particular, as Microsoft Edge and Bing search are pre-installed as standard on millions of office computers. If you don’t have a presence here, you leave the field to the competition without a fight.

With our expertise as an SEA agency, we help you to establish Microsoft Advertising not just as a supplement, but as a real performance driver. Use our cost calculator for Google, Bing & Co. to get a feel for the potential in advance.

• Google Ads – high reach, CPC usually higher (approx. 1-3 € depending on industry)
• Bing Ads – lower reach, CPC often 30-50 % cheaper than Google
• Amazon Ads – users close to purchase, CPC often €0.30-1.50
• AdRoll Ads – retargeting-based, costs mostly via CPM or CPA

Adroll as a range booster

Relying on Google alone is a waste of potential. Adroll is the perfect complement to close the “gaps” on the Internet and make your brand present wherever your customers are. It is the link between high-interest search and emotional social media consumption. Combined with strong Instagram consulting and technical funnel know-how, Adroll will give you an unfair advantage over your competition.

Your Adroll agency & contact

Why choose Social Media One as a partner for your Adroll campaigns? As a specialized marketing agency and advertising agency, we are always “cutting edge” thanks to our numerous cases and own brands in the double-digit million range. We know exactly which psychological triggers need to work with display ads in order to provoke a click. An agency saves you a huge amount of time in the technical connection (pixel setup) and creative design. We make sure that your brand is not just seen, but sold.

Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.

• Contact us directly
• Create video content for Adroll Ads
• Book keynote on digital advertising trends

Table: How many 5-star ratings are needed?

Bad Google reviews? The following table clearly shows how much a bad rating can affect your overall average. It shows you the minimum number of 5-star ratings you need after a single 1-star rating in order to achieve certain target averages. Even small differences in the average can be decisive in determining whether your store is perceived as trustworthy or dubious.

Let’s say you have 5x only 1 star = 95x perfect 5 stars as compensation for top 4.8 rating

Why are good ratings so important?

People trust the opinions of other buyers, even if they only glance briefly at the stars. Studies show that just 1.4 seconds is enough for a rating to influence trust. With an average of just 1.5 stars, you immediately appear dubious and many potential customers will leave. Things look solid from 4 stars upwards, but you only reach the upper segment of customer satisfaction from 4.4 stars upwards. Increase conversion rate through satisfied customers – smart, right?

An average of 4.7 or 4.8 stars is even better, as it indicates consistently high quality. A perfect 5.0 is desirable, but becomes almost impossible as the number of reviews increases. Many customers already consider 4 stars to be good, while 5 stars are considered outstanding with exceptional service. You should therefore focus on consistently collecting very good reviews without being discouraged by a single bad review.

Collect more good reviews

The basis is simple: good products and reliable customer service. However, this alone is often not enough because satisfied customers rate much less frequently than dissatisfied customers. This makes it all the more important that you take active steps to make positive experiences visible. With the right strategy, you can not only keep your average rating stable, but also continuously improve it in the long term – perfect for scaling your e-business through real customer (feedback) and empowerment marketing!

Actively ask customers

Many satisfied customers only leave a review if you ask them to do so directly. That’s why you should specifically remind them after the purchase and ask for feedback. This even works automatically with providers such as Trusted Shops or directly via your online store. With WordPress and WooCommerce, you can use plugins such as WooAutomate or similar tools that make the process much easier. Of course, this also works with Magento, Shopify & Co.

Bonus tip: Valuation change

Give positive feedback, offer vouchers, a partial refund or even a return as a last resort to keep your ratings high. Actively ask for a change here too, especially if a customer feels more uplifted by your actions. In this way, you can convert one or two 1-star ratings into 3 stars, 4 stars or even 5 stars.

Transparent communication – even in minor crisis situations – is a key to better ratings. Customers notice immediately when you are honest, reliable and solution-oriented. If you respond quickly to queries or problems, you create a feeling of security. It is precisely this trust that your customers often reward with a 5-star rating.

Optimize customer service

The smoother the process from order to delivery, the more likely customers are to write a positive review. Small details such as fast delivery times, friendly communication or accommodating returns are remembered. Customers don’t just rate the product itself, but the entire experience with your store. So make it as pleasant as possible for them so that they are happy to give you five stars.

• Actively ask customers for reviews
• Use automation tools
• Communicate quickly and transparently
• Constantly improving customer service

What about lawyers? Yes, of course that’s also possible. However, I recommend first working primarily on your own 1) product and 2) customer service.

Remember: Don’t get 1 star!

A single bad review can massively drag down your average, especially at the beginning when you haven’t collected many reviews yet. With every new 5-star rating, on the other hand, you build trust and secure the reputation of your store. From a value of 4.7 or 4.8 stars, you are in the premium range, which customers associate with high satisfaction and quality. This should be your long-term goal.

Why Instagram Shopping is indispensable for companies

The modern purchasing process is no longer linear. Users discover products in the feed, save them in their wish list, compare them in the browser and buy them directly in the app store the next day. Instagram has consistently shortened this path: it takes less than two minutes from product tag to checkout. For companies, this means that those who are visible on the platform but have not set up a shopping experience are missing out on sales every day.

The decisive advantage over traditional advertising formats: Purchase intention and discovery phase coincide. Users scrolling through the feed are often not actively searching – but an appealing post with a visible price tag can arouse interest and trigger a purchase in seconds. This is the reason why Instagram Shopping works exceptionally well for visually strong products – fashion, beauty, home decor, food, sports.

Agency tip: Don’t just set up Instagram Shopping when your content is already perfect. Start with a clean catalog and five strong product photos – and optimize in parallel. If you wait until everything is perfect, you give your competitors valuable months.

Technical setup: Step by step to the shopping profile

Before shopping tags can appear in posts, a few requirements must be met. The good news is that the set-up process can be completed in one to two days with proper preparation.

Check requirements

You need a business or creator profile on Instagram, a Facebook page that is linked to the Instagram account and a Facebook Commerce Manager account. Your product catalog must either be maintained manually in the Commerce Manager or synchronized via a store partner (Shopify, WooCommerce, BigCommerce, Magento). Instagram Shopping is fully available in Germany, Austria and Switzerland – for Checkout (native purchase in the app), however, the market is limited to the USA.

Connect catalog

In the Facebook Commerce Manager under Catalogs → Products, you can either upload a data feed (CSV, XML, Google Sheets) or connect your online store directly. Shopify users benefit from the official Facebook & Instagram channel, which automatically synchronizes the catalog. WooCommerce stores use the Pixel & Conversions API plugin. Make sure you have complete product data: Title, description, price, availability, image links and the product URL are mandatory fields. Incomplete entries lead to rejections during the review.

Activate shopping in Instagram

In the Instagram settings under Company → Shopping, select the linked catalog and send the profile for verification. Meta checks whether the guidelines are adhered to – this usually takes 24-72 hours. After approval, the store tab appears on your profile and you can set tags in new posts.

Optimize your product catalog: What really determines conversion

An activated shopping profile is the basis – but a poorly maintained catalog costs sales. The most common mistakes: generic product titles, missing variants, outdated prices and inferior product images.

Product titles and descriptions

Titles should be precise and search engine friendly because Instagram users also find products via native search. Instead of “Shirt blue”, it’s better to use “Women’s T-shirt organic cotton blue – sizes XS to XL”. Descriptions can be detailed: Material, care, special features, suitable combinations. Users who land on a product tag want to be able to decide – give them all the information directly.

Images in the catalog vs. images in the post

The catalog data record contains the standard product images (white background, frontal view). In the post, on the other hand, you show the product in a lifestyle context. Both levels are important: the catalog image provides orientation when the user taps on the tag and switches to the product page. The post image creates the emotional connection. Make sure that both levels are of high quality – blurred or poorly exposed catalog images break trust.

Prices, discounts and availability

You should store promotional prices as sale_price in the feed, not just label them in the post. This way, Instagram automatically displays the crossed-out original price next to the promotional price – a strong impulse to buy. Products that are sold out should be quickly removed from the catalog or marked as “out of stock” to avoid disappointment.

Using shopping tags correctly in posts, stories and reels

Shopping tags are the actual link between your content and your catalog. Where and how you place them has a significant impact on click-through rates and conversions.

Shopping Posts

In the feed post, tap on “Tag products” when creating and select from your catalog. You can tag up to five products per single image – for carousels even 20 (max. 5 per image). Place tags sensibly: The tag should be on the actual product in the image, not somewhere next to it. Users who tap on the tag will see the name and price – and will be redirected to the product detail page if they are interested.

Stories Shopping

You can use the product link sticker in Stories. Stories are ideal for time-critical campaigns: Countdown stickers combined with a shopping tag create real urgency. Also use Stories for “last stock” notices or exclusive discount codes that only Story viewers receive.

Reels Shopping

Reels offer the greatest organic reach potentialand are also the most flexible shopping format: you can tag up to 30 products. For companies, this means that a well-produced product video can reach thousands of users as an organic reel who don’t even follow your account yet. Use reels for tutorials, unboxings, styling videos or “how it’s made” content. You can find out more in our guide to Instagram reel production for companies.

Design your Instagram store: Collections, highlights and store tab

The store tab on your profile is your digital shop window – and many companies neglect it in favor of individual posts. The design of the store is a decisive factor for recurring purchases.

Create collections

In the Commerce Manager, you can group products into collections: “Summer looks”, “Bestsellers”, “New arrivals”, “Sale”. These collections appear in the store tab and allow users to browse in a targeted manner. Plan collections like shop windows: What should catch the eye first? Which products generate cross-selling effects?

Featured Collections in the profile

You can highlight up to four collections in your profile as featured areas. Place your strongest products here and change the selection regularly – for example for the new season, major sales or the launch of a new line.

Story highlights as a shopping guide

Many successful brands use story highlights as a permanent product guide: “Bestseller”, “New collection”, “Outfits under €50”. This transforms the fleeting nature of stories into permanent content – and each highlight story can be linked to a shopping day. This has a direct impact on organic Instagram reach, as highlights make the profile more attractive and increase the length of stay.

Optimize conversions: From tag to checkout

Technical setup and good content are necessary conditions – but conversion optimization determines how much revenue is actually generated in the end.

Optimize product pages

Instagram Shopping directs users to your website product page. This is where they decide whether to make a purchase. The most common reasons for abandonment: slow loading times, lack of reviews, unclear return conditions, overly complicated checkout. Use tools such as Google PageSpeed Insights and Hotjar to regularly check where users bounce.

Retargeting with Instagram Shopping Ads

Anyone who has tapped on a shopping tag but not made a purchase is your hottest lead. Using the Facebook Pixel and the Conversions API, you can precisely target these users with retargeting ads – and show them the exact product they have already viewed (Dynamic Product Ads). This is one of the most efficient levers in the Instagram Ads mix and often justifies significantly higher budgets than awareness campaigns. In combination with a strong social media e-commerce strategy, a complete funnel is created – from initial discovery to repurchase.

Price tags and discount signals

Test whether products with a visible price tag in the post achieve higher click rates than posts where only the name appears. Experience has shown that clearly legible prices – especially for promotional prices with the original price crossed out – significantly increase the click-through rate. With Instagram ads, you can A/B test this effect; in the organic area, regular monitoring of your insights helps.

Instagram shopping with the Instagram agency

Many companies fail not because of the setup, but because of the ongoing optimization: catalog maintenance, content production, retargeting structures and performance evaluation tie up resources. A specialized Instagram agency takes on these tasks systematically and brings best practices from hundreds of campaigns.

Measuring success: the most important KPIs for Instagram Shopping

What is not measured cannot be improved. Instagram Shopping already provides some relevant metrics in the native Insights – for deeper tracking you need the Facebook Pixel.

Native Instagram Insights

For each shopping post, you can see product button taps (how many users tapped on a tag) and product page views (how many of them were redirected to the product page). These metrics show you which products are well received in the content – and which are not clicked despite their visibility.

Pixel tracking and custom conversions

With the Facebook Pixel you can track the entire funnel: ViewContent → AddToCart → InitiateCheckout → Purchase. This allows you to see not just clicks, but actual purchases – and calculate the ROAS (Return on Ad Spend) for Shopping campaigns. Serious performance measurement is not possible without pixel data.

Important KPIs at a glance

• Product tag click-through rate: percentage of users who click on a tag (target: >3%)
• Store tab visits: How many users visit your store tab
• Product page conversion: Proportion of tag clicks that lead to the product page
• Add-to-cart rate: Proportion of product page visitors who add to the shopping cart
• Purchase conversion rate: proportion of add-to-carts that lead to a purchase
• ROAS for Shopping Ads: Revenue per invested advertising euro (target: >3x)

More on the topic: TikTok Shop Setup – Social Commerce

What is TikTok Shop and why trade now?

TikTok Shop is TikTok’s integrated e-commerce infrastructure. Products can be purchased directly in the feed, in live streams and on the store tab page – without leaving the app. The customer journey collapses from discovery to checkout to just a few seconds. This is not a feature update, this is a paradigm shift in social commerce.

Those who join now will benefit from the still low level of competition in many categories. TikTok actively promotes new store sellers with an organic reach boost for shop-linked videos – a mechanism that has never been so pronounced with Instagram Shopping.

TikTok Shop vs. Instagram Shopping vs. Pinterest Shopping

Before you know where to invest resources, you need a clear basis for comparison. The three largest social commerce platforms differ fundamentally in terms of mechanics, target group and conversion logic.

Conclusion: TikTok Shop is the only channel with a fully closed in-app funnel, native creator-affiliate model and algorithmic boost for store content. It is currently the most attractive social commerce channel for D2C brands, FMCG and fashion with a broad target group.

Set up a TikTok Shop: The complete setup guide

The technical setup of TikTok Shop is divided into five phases. Allow two to four weeks for the complete go-live including content production.

Phase 1: Create Seller Center account

You can register your company at seller-en.tiktok.com. You will need: Commercial register entry, VAT ID, business account IBAN and ID card of the authorized representative. Verification takes three to five working days. Choose the “Managed by Seller” model (you ship yourself) or “Fulfilled by TikTok” (TikTok warehouse, currently only available for selected categories) right from the start.

Phase 2: Building a product catalog

Products can be created manually, imported via CSV bulk import or via the Shopify/WooCommerce Sync app. Optimize right from the start: Product title with keyword (not just brand name), main image white background, at least four additional lifestyle shots, short description under 100 characters for mobile view. Maintain variants (color, size) completely, as incomplete variants lead to cart abandonment.

Phase 3: Activate and design store tab

In the Seller Center, you configure the store tab page of your TikTok profile: showcase products (max. 20), collections, banners. Prioritize your bestsellers as a showcase. Collections increase the average length of stay and the shopping cart value by up to 30 %.

Phase 4: Set up Creator Affiliate Program

The affiliate program is the key differentiating factor of TikTok Shop. In the Seller Center under “Affiliate”, you define your commission structure (typically: 10-20% of the sales price), set product sample budgets and activate either “Open Plan” (all creators can apply) or “Targeted Plan” (you invite specific creators). Start with five to ten creators from your niche, analyze performance after two weeks and scale the top performers.

Phase 5: Plan live shopping

Live Shopping on TikTok achieves conversion ratesof 10-30% in mature markets (CN, UK). The setup for the DE market: Plan three Lives per week, at least 60 minutes, at prime time (7pm-10pm). Use pinned products, countdown coupons and Q&A interaction. TikTok algorithmically promotes regular live hosts disproportionately.

Agency tip: Don’t start TikTok Shop with your entire product range. Select three to five hero products – ideally visually appealing, under 50 euros and with high impulse purchase relevance. Prove channel fit with these products before rolling out the catalog. Creators convert more easily with low-threshold impulse products than with high-ticket items that require explanation.

Content strategy for TikTok Shop: Formats and frequency

TikTok Shop only works when content and commerce merge. Pure product videos without entertainment value are not distributed by the algorithm. The successful store content strategy is based on three formats in a fixed rhythm.

Format 1: Native Shop Videos (NSV)

Organic videos with linked products in the feed. Structure: Problem or hook (first 2 seconds), product as solution (seconds 3-15), visible product tag in the video, CTA to the store tab. Frequency: three to five videos per week. Success factor: The videos must NOT look like advertising. Authentic unboxings, before/after comparisons and “how it works” demos perform significantly better than classic product advertising.

Format 2: Creator content via affiliate

Creators in your affiliate program produce content independently – in their own language, for their community. Your role: Briefing (key facts, USP, what NOT to say), product samples and commission. Do not interfere with the creative execution. Creator authenticity is the conversion driver, not a perfect script.

Format 3: Live Shopping Events

Regular live sessions with a dedicated agenda: product presentation, answering questions, exclusive live offers (discount codes, bundle deals). Lives can be reused later as VODS and generate passive reach. Plan at least one “hero moment” for each live event – a limited deal that generates urgency.

Format 4: Algorithm-optimized product showcases

Short, editing-intensive videos (15-30 seconds) with several products from a collection. Ideal for the discovery phase. Use text overlays for prices and USPs – TikTok users often watch without sound. Link all products shown directly in the video. These videos are particularly effective for retargeting via TikTok Ads.

TikTok Shopping Ads: Using paid amplification correctly

Organic content builds the channel. Paid ads scale what is already working. TikTok offers three specialized ad formats for store sellers.

Video Shopping Ads (VSA)

VSAs advertise individual products or collections with a native video post format. The difference to standard in-feed ads: VSAs have a native product card directly in the ad, the user lands directly on the product page in the TikTok store when clicking – no redirect, no drop-off. VSAs are suitable for prospecting new target groups based on interest targeting and custom audiences from your customer list.

LIVE Shopping Ads

Place ads that lead users directly into your ongoing live event. LIVE ads are particularly effective in the first 30 minutes of a stream – use them to build up the initial audience quickly, as TikTok algorithmically favors active streams with more viewers. Budget recommendation: 50-150 euros per live session for the start-up boost.

Product Shopping Ads (PSA)

PSAs place your products in the dedicated “Shop” tab of TikTok – comparable to Google Shopping in the search engine. Users who actively browse the store tab show a significantly higher purchase intent. PSAs work based on your product catalog and are automatically optimized. Start with a CPC bid and switch to Target ROAS when you have a sufficient data set.

For the full ads strategy and campaign setup details, read our guide to TikTok Ads for businesses. The shop-specific formats can be combined with standard in-feed ads for awareness – the synergy of both increases efficiency measurably.

UGC and creator commerce: the sales multipliers

TikTok Shop without Creator Commerce is like an Amazon listing without reviews. The platform is designed to be social – users trust Creator recommendations significantly more than branded content. The affiliate model turns Creator into your results-oriented distribution network.

Creator selection according to conversion potential

Follower numbers are a misleading indicator. What counts: Engagement rate (target: over 3%), comment quality (purchase-related comments such as “where to buy?” or “link?”), niche relevance and posting frequency. A creator with 20,000 followers and a real buyer community regularly outperforms mega creators with 500,000 passive followers.

Structured onboarding

Send each new creator: product samples, two to three bullet points on USPs (no more), clear do/don’t briefing and a price list with affiliate link. Do not give any creative guidelines beyond the core message. Creator authenticity is the performance driver – too much control kills conversion.

Performance tracking and scaling

Track per creator: Clicks, orders, GMV (Gross Merchandise Value), conversion rate and EPC (Earnings per Click). Scale creators with an EPC of over 1.50 euros with increased commissions or barter deals. The findings flow directly into your own UGC content strategy – the best creator posts are reused as organic content or VSA ad creative.

Open vs. Targeted Affiliate Plan

Open Plan = maximum reach, but little control over creator quality. Targeted Plan = you actively curate, higher quality, but more time required. Recommendation for the start: Targeted Plan with 10-20 core creators, activate Open Plan for passive growth after three months. Combine both models permanently.

Analysis and optimization: KPIs for TikTok Shop

Without clear reporting, TikTok Shop runs on suspicion. The Seller Center offers extensive analytics – combine these with your cross-platform e-commerce KPIs. For a complete overview of all relevant social commerce KPIs, read our guide to social media e-commerce strategy.

Primary store KPIs

• GMV (Gross Merchandise Value): Total sales via TikTok Shop, broken down by Organic, Affiliate, Ads and Live
• Conversion rate: Product page visitors to buyers (benchmark: 2-5 % for new stores, up to 15 % for established stores with a strong creator network)
• AOV (Average Order Value): Average shopping basket value – can be optimized through cross-sell collections and bundle offers
• ROAS (Return on Ad Spend): Only relevant for paid store ads – target ROAS by category varies greatly (fashion: 3-5x, electronics: 2-3x)
• Creator EPC: Earnings per click per affiliate creator – selects top performers
• Live CVR: Conversion rate during live sessions – typically higher than standard video due to urgency mechanisms

Optimization cycles

Carry out weekly store reviews: Which products have the highest product page bounce rate? Which creators generate traffic without conversion (content mismatch)? Which live moments had the highest checkout rate? Iterate on the basis of this data – product photos, description texts, price points and creator briefings are all A/B testable.

The integration with TikTok’s agency expertise enables a holistic strategy: organic content development, paid scaling and creator commerce interlock instead of operating in silos.

Frequently asked questions about TikTok Shop

More on the topic: Creating a TikTok store – Social commerce

Taking product photos with AI tools: What works?

KI Update mit Stephan Czaja (Co-Owner)

At the moment, you can’t simply take a photo of your product and immediately place it in any environment using AI, but we are getting there step by step. Many tools already allow you to create realistic scenes, incorporate models or make your products look professional. It is particularly interesting to work with Freepik, which has developed from a simple icon archive into a complete AI toolbox.

Do you want to use state of the art AI? Our marketing agency will help you to use the latest AI trends and tools efficiently for your store. Write to us or give us a call: Contact.

What counts for stores: Images must be consistent, high-resolution and convincing. Tools such as Midjourney or Freepik offer a combination of image editing, scene generation and AI models that are specially optimized for e-commerce. With the right workflow, you can create a complete product gallery in a short space of time – including variants for campaigns or seasonal adjustments.

Taking product photos for an online store? Example Midjourney

Generated here with just a single prompt in Midjourney in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

AI product photos with Midjourney: Result

Product photography without photography?

If you don’t have a professional camera or photographer at hand, you can still achieve convincing results. All you need to do is take a simple photo with your cell phone, create a precise description with ChatGPT and then feed it into tools such as Freepik or Midjourney. This creates variations such as images with models, studio scenes or detail shots – depending on what your store needs at the time.

• Take a photo with your cell phone
• Create detailed description with ChatGPT
• Generate variations: Studio, Model, Detail
• Optimize with Freepik or Midjourney

Product images for product video

It gets even more exciting when you make videos directly from AI images. With tools such as Google Veo 3 or Sora from OpenAI, you can create animated clips that present products dynamically. This allows you to enhance your store images and produce content for YouTube Shorts, Instagram Reels or TikTok. The combination of AI image and AI video makes your product presentation much more versatile.

• Create AI videos
• Also exciting: Create an AI avatar

AI for stores in everyday life: there’s no turning back

AI has not yet completely replaced traditional product photography, but it makes the creation process faster, more flexible and cheaper. From Freepik to Midjourney to Veo 3: if you combine the tools, you can already create professional photos, animated scenes and product videos – without a large studio. This saves costs and opens up new creative possibilities for e-commerce and marketing.

• Cost-effective product images with AI
• Flexibility in scenes and environments
• Extension to AI videos possible

Thumbnails and blog visuals

KI Update mit Stephan Czaja (Co-Owner)

Blog articles and YouTube videos thrive on strong thumbnails. Midjourney delivers creative, click-worthy visuals that generate attention in just a few seconds. This creates consistent styles for blogs, thumbnails or content series.

• Clickable thumbnails
• Uniform blog graphics
• Fast series production
• Click here to go to Midjourney

Oh yes, and for all those who have been trapped on stock photo platforms for years:

AI image generation is the best thing that could happen in this aspect! 1) Absolute creative freedom + 2) No more warnings with constant license search and time expenditure

Let’s move on!

Product images for stores

E-commerce benefits directly from Midjourney. Products can be inserted into different scenes and environments without having to organize a photo shoot every time. This saves costs and opens up new possibilities for creative product presentations.

• Creative product staging
• New scenarios for products
• No photo shoots necessary

Tip! Read more about AI product images with tips on generation and my current favorite tool (which even has models) here.

Taking product photos for an online store? Instructions

Generated here with just a single prompt in 3 steps:

1. Open Midjourney
2. Select product photos
3. Send promptly

Open Midjourney

KI Produktfotos mit Midjourney: Schritt 1

Select product photos

KI Produktfotos mit Midjourney: Schritt 2 von CM Couture

Send promptly

KI Produktfotos mit Midjourney: Schritt 3

AI product photos Result: 2 examples

KI Produktfotos mit Midjourney: Ergebnis

KI Produktfotos mit Midjourney: Ergebnis

Content for social media

Whether Instagram, TikTok, LinkedIn or X: visual content determines reach. Midjourney allows you to create posts with unique styles and visual languages. This strengthens brand perception and ensures varied content in the feed.

• Instagram Posts & Reels
• LinkedIn campaign visuals
• Graphics for X / Twitter

What can Midjourney do in conjunction with Runway?

Visual storytelling for brands

Midjourney makes it possible to translate complex ideas or moods into images. Recognizable styles can be developed for branding campaigns or corporate design that are used consistently across different channels.

• Strong brand images
• Consistent image style
• Storytelling via visuals

Is Midjourney better than Veo 3?

Is Midjourney better than Veo 3?

Implement marketing campaigns efficiently

Midjourney also supports testing and the rapid variation of content. This allows marketers to generate different visuals for A/B tests, address target groups variably and optimize campaigns more quickly.

• Fast A/B tests
• Variations of visuals
• React flexibly to trends

Technology and development

Midjourney has been constantly evolving since 2022. The current version 7 offers even more realistic imagery. In addition to Discord use, there is now also a web interface that makes operation much easier.

• Version 7 available
• Discord & Web Interface
• Niji model for anime

Learn Midjourney? Good video tutorial

You want to learn Midjourney? Here is a good video tutorial.

More functions in planning

Midjourney is working on new features such as video, 3D generation and advanced personalization. This will allow the tool to be used even more widely in marketing in future – from classic visuals to interactive content.

• Video function in tests
• 3D models in planning
• More personalization

Midjourney in the marketing mix

Midjourney is more than just a creative tool for companies: It is becoming a fixed pillar in content marketing. Thumbnails, social visuals, product images and campaign content can be produced faster and in high quality. Those who integrate Midjourney now will gain a clear advantage.

• Fast content production
• Broad use in marketing
• Competitive advantage for brands

Fancy designing something? Click here to go to Midjourney.